GetEngaged Powerpoint - Zeta Phi Beta Sorority, Inc.

ZETA PHI BETA SORORITY, INCORPORATED
Scholarship Û Service Û Sisterhood Û Finer Womanhood
Mary Breaux Wright, International Grand Basileus
Kickoff Webinar – Monday, December 22, 2014
“Building on the Principles of Zeta While Blazing New Paths”
1 International Grand Basileus Mary B. Wright
A CALL FOR ACTION
“Building on the Principles of Zeta While Blazing New Paths”
2 We recognize that the events surrounding the
senseless killing of African-American boys and men
in U.S. cities point to a series of systemic issues
that exist in our communities. While we cannot
change the past, we can and will create a better
tomorrow. Our children and our communities
deserve to live without fear.
Zeta Phi Beta Sorority, Incorporated
will lead by example.
Zeta stands committed to fostering citizen
engagement and strengthening relationships among
the community, elected officials, law enforcement,
and educators.
Mary Breaux Wright
International Grand Basileus
My sorors, let’s show the world what women driven
by purpose can do to drive life-saving change.
GET INVOLVED and GET ENGAGED.
“Building on the Principles of Zeta While Blazing New Paths”
3 Soror Krysta Jones, National Director of Social Action
OUR ACTION PLAN
“Building on the Principles of Zeta While Blazing New Paths”
4 Why get engaged?
Advocacy is what we do:
•  We are community-conscious
and action-oriented
•  We have what it takes:
expertise, experience and
connections
•  We can make a substantive
impact and drive proactive
change
“Building on the Principles of Zeta While Blazing New Paths”
Our objectives
•  Drive individual and community engagement in the
underlying issues that are destroying our communities,
and an understanding of the benefits and consequences
of action or inaction
•  Empower through knowledge sharing, and by fostering
collective responsibility among community members
•  Cultivate a culture of mutual respect in our communities
“Building on the Principles of Zeta While Blazing New Paths”
6 Our platform
Our national civic
engagement program
crafted by leaders within
Zeta with expertise in
law, law enforcement,
political engagement,
and youth development
“Building on the Principles of Zeta While Blazing New Paths”
7 Our ÂGet EngagedÊ
leadership team
SOROR KRYSTA JONES SOCIAL
ACTION
Z-HOPE
SOROR RAUCHELLE JONES SOROR KAREN GIPSON Mary B. Wright,
International
Grand Basileus
MARKETING
& PR
SOROR KENDRA HATCHER KING STRATEGIC
PLANNING
SOROR VALERIE HOLLINGSWORTH We are proud to announce a
collaboration with the NAACP to
implement our Get Engaged program
nationwide.
Our stand with the NAACP extends
the Memorandum of Understanding
signed with NPHC in 2011.
The NAACP provides the Sisterhood
with a shared resource that is willing
and able to move our initiative forward.
“Building on the Principles of Zeta While Blazing New Paths”
9 our naacp connectors
•  We are delighted to have two sorors on our Get Engaged team with
intimate knowledge of the NAACP and a commitment to the
advancement of the African-American community.
Soror Karen Boykin-Towns
Soror Kendra Glover
Vice President,
Corporate Affairs, Pfizer Inc.
Program Manager
Environmental and Climate
Justice Program
NAACP
Board Member, NAACP
“Building on the Principles of Zeta While Blazing New Paths”
Taking a stand with the NAACP
•  Founded in 1909
•  2200 adult branches and youth
organizations in the U.S.
•  Founded in 1920
•  More than 800 U.S. chapters
“Building on the Principles of Zeta While Blazing New Paths”
11 Our 2015 social action platform
Q1: Jan - March
Q2: April - June
Q3: July - Sept
Q4: Oct - Dec
Justice
Smart and Safe*
Media Diversity
Image is Everything
Public Policy
From Protest to Policy
Civic Engagement
Be a Boss
Building a bridge to
law enforcement
Tackling the misuse of
African American images
Understanding proposed
policies to drive change
Flexing political muscle
for economic progress
Alignment to Quarterly Activities
Founders’ Day
Finer Womanhood
NAACP Birthday
NAACP Image Awards
NAACP Criminal Justice Program*
Black Music Month
Zeta Day at City Council
Zeta Day at the Capitol
ZOL
Get Out the Vote
Justice
•  Establishing trust between the criminal
justice system and the communities
they serve to ensure public safety is a
civil and human right for all.*
Activities
–  ‘Know Your Rights’ workshops
–  Facilitated discussion between youth and
local law enforcement
–  Dissemination of educational material
Source: NAACP.org*
“Building on the Principles of Zeta While Blazing New Paths”
Media DIVERSITY
•  Examining the state of African
American images in media; its
impacts on public perception and
policy, and the role that we play in
driving change.
Activities
–  Educational workshops on the inner
workings of the entertainment industry
•  In collaboration with the NAACP
Hollywood Bureau
–  Facilitated discussion with the local
media
“Building on the Principles of Zeta While Blazing New Paths”
Public policy
•  Educating our chapter members and
communities on current policy
proposals, and how these proposals
could be implemented.
– 
Please note that Zeta will not take a position on these issues. This
event is to raise awareness about different policy proposals.
Activities
–  Educational workshop to review issues
and proposed policy
• 
– 
In collaboration with NAACP
Washington Bureau
Review what actions have been taken,
planned, and recommended
“Building on the Principles of Zeta While Blazing New Paths”
Civic Engagement
•  Raising awareness for political,
educational, social and economic issues to
increase engagement among African
Americans in the democratic process*
Activities
–  Voter registration
–  Get out the vote
–  Community and political leadership
Source: NAACP.org*
“Building on the Principles of Zeta While Blazing New Paths”
16 January – March 2015
GET ENGAGED:
SMART AND SAFE
“Building on the Principles of Zeta While Blazing New Paths”
17 Who is NOBLE?
NOBLE is the National Organization of Black Law Enforcement Executives; comprised of
59 chapters in six regions throughout the United States.
The NOBLE Purpose - http://www.noblenational.org
•  To unify Black Law Enforcement Officers at executive and command levels;
•  To conduct research in relevant areas of law enforcement;
•  To establish linkages and liaisons with organizations of similar concern;
•  To evaluate and recommend legislation relating to the criminal justice process;
•  To establish effective means and strategies for dealing with racism in the field of
criminal justice;
•  To develop communication techniques for sensitizing police executives, police
officers, institutions and agencies in the criminal justice system to the problems of the
black community;
•  To develop mechanisms that will facilitate the exchange of information among black
police executives;
•  To articulate the concerns of Black Executives in law enforcement.
“Building on the Principles of Zeta While Blazing New Paths”
18 Smart and Safe
Community meeting
WHAT: As a chapter determine the type of meeting you are able to conduct based upon
your available resources
•  Chapter meeting, community program, branch meeting, etc.
WHO: Schedule a planning meeting with your local NAACP and/or NOBLE chapters to
align meeting goals and assign tasks
•  In the event that neither organization is available, contact your local National Bar
Association or local police department
WHEN: Planning should take place in January with the community meetings occurring in
February and March. A webinar with NAACP and NOBLE leadership will be scheduled in
early January.
WHERE: Cities with more than one Zeta chapter should consider working together.
Community meetings can also be conducted on the state and regional level during
scheduled conferences
HOW: Details for conducting and promoting the meetings can be found in the Get
Engaged tool kit
Global Day of service
WHO: Local Zeta chapters and youth auxiliary groups
WHAT: The Centennial team is calling for a Global Day of Service to ‘Get
Engaged.’ Chapters are encouraged to distribute at least 100 pamphlets on the
do’s and don’ts when youth encounter law enforcement
•  Pamphlets can be purchased from the NAACP; 100 for $15
WHEN: Martin Luther King, Jr. Day on January 19, 2014
WHERE: Chapters should identify local MLK Day events where youth and/or
parents will be in attendance
HOW: Sorors should dress in business casual, wearing our letters or colors
“Building on the Principles of Zeta While Blazing New Paths”
Soror Kendra Hatcher King, National Co-Director of Marketing and PR
SPREAD THE WORD
“Building on the Principles of Zeta While Blazing New Paths”
21 Get Engaged
communications framework
OBJECTIVES
TARGET
AUDIENCES
•  Bring awareness to the Get Engaged
program on the local level
•  Drive participation among members and the
community
• 
• 
• 
• 
Youth (middle and high school students)
Parents (middle and high school students)
Local community organizations
Local media outlets: print, TV, radio, bloggers
“Building on the Principles of Zeta While Blazing New Paths”
22 Suggested channels
• 
• 
• 
• 
Community access TV
PSAs
Local talk shows
Local news programs
•  Daily & weekly
newspapers
•  Newsletters
•  Church bulletins
•  Chapter website
landing page
•  Social media
• 
• 
• 
• 
Community centers
Hair salons/barber shops
Schools
Coffee shops
•  Local talk shows
•  PSAs
“Building on the Principles of Zeta While Blazing New Paths”
Encourage members to expand
their social footprint
Reach
Journalists
Reach
UGs
Reach
Women
“Building on the Principles of Zeta While Blazing New Paths”
Get Engaged
online simulcast
•  Use Twitter to update a wide
audience on your event in real time
using #ZetasGetEngaged
•  Live stream your event on
YouTube, Google+ and
your website using Google
Hangouts On Air
“Building on the Principles of Zeta While Blazing New Paths”
25 National Social action portal
•  On January 16, 2015, our
national website will have a
designated tab for social
action.
•  Get Engaged updates will be
posted, as well as shareable
assets, links to educational
resources, and photos/videos
of chapter activity.
•  A nationwide schedule of Get
Engaged events will be made
available, and chapters will
have the ability to submit their
planned activities on the site.
“Building on the Principles of Zeta While Blazing New Paths”
26 Get ENGAGED
Marketing TOOL KIT
Video Assets
Electronic Invite
Get Engaged Intro
#TalkAboutTheTalk
Other Assets
•  Press release template
•  Flyer template
•  Physical invitation template
Finer Rally Cry
For the love of Zeta
Sorors with professional or
proven experience in social
media execution or public
relations are needed to
make Get Engaged a
success.
If you are willing and able
to donate your time and
talent to Zeta for this
important initiative please
email Kendra King at
[email protected].
Thank you in advance for
your commitment.
“Building on the Principles of Zeta While Blazing New Paths”
28 Attorney Krishna A. Walker, Legal Counsel
A WORD FROM LEGAL COUNSEL
“Building on the Principles of Zeta While Blazing New Paths”
29 QUESTIONS?
30