Proposal #35

RAB's Nontraditional Revenue
Proposal Collection: Volume #7
Proposal #35:
Paul Brand 20th Anniversary Promotion
Contributor: KSTP
Paul Brand Anniversary Show
Co-Sponsored by Red Rooster and Thunder Alley
LOGISTICS:
The Twin Cities own “Car Guy,” Paul Brand, is celebrating
20 years of broadcasting on AM 1500 KSTP. To celebrate
this accomplishment and highlight a very popular show we
will be taking Auto Talk on the road, to THUNDER ALLEY,
a Saturday in the month of May.
Red Rooster and Thunder Alley will be the PRESENTING
SPONSORS of this anniversary celebration on by creating
the environment and partnering with AM 1500 KSTP.
BENEFITS:
♦ This promotion will be able to drive hundreds of AM1500
KSTP listeners and Auto Talk fans to Thunder Alley to
participate in a fun and lively broadcast.
♦ IN-STORE GIFT WITH PURCHASE PROGRAM: Buy a designated product and get a
discount ticket to Thunder Alley.
♦ Red Rooster and Thunder Alley will be identified as the presenting sponsors in over 70
promotional announcements on AM1500 KSTP leading up to the event.
♦ Red Rooster will receive an advertising schedule to run over 2 weeks in the month of
May as follows:
DAY
Monday – Friday
Monday – Friday
Monday – Friday
Monday – Friday
Monday – Friday
Monday – Friday
Monday-Saturday
Saturday
Saturday
Sunday
Saturday
PROGRAM
DAYPART
SPOTS
RATE
The Morning Spin
Ian Punnett
Rush Limbaugh
Garage Logic
Jason Lewis
Rotators
Art Bell
SportsTalk
Holding Court
Various
AutoTalk
5A – 8A
8A – 11A
11A – 2P
2P – 5P
5P – 8P
5a-12Mid
12mid-5a
10A-12N
12N-3P
5a-12mid
3P-6P
4x
4x
4x
2x
2x
12x
10x
2x
4x
10x
6X
x
x
x
x
x
x
x
x
x
x
x
60 Commercial Messages
Investment (net): x
Submitted by Chris Mitchell
Benefits to Vendor:
For a $ x commitment, each of 8 vendors will be included in all elements (print,
radio, internet, and in-store signage) for a 2-week period as follows:
•
•
•
•
•
•
Inclusion in the Red Rooster instore circular covering the corresponding 2-week
period. This page is designed to feature 8 products, and direct customers to buy
these specific products to get their discount ticket for Thunder Alley.
Inclusion in 30 60-second radio commercials that promote their in-store price
points at Red Rooster (5-8 seconds message) on AM1500 KSTP.
Featured product as part of Race to Savings display island in each Red Rooster
store. Vendor product will have customized shelf-talker designating it as a
featured item.
Vendor Logo on Anniversary Show event t-shirts
Vendor Logo and/or link on AM1500 KSTP website promoting the event.
Your vendors will have coupon opportunities in all AM1500 KSTP bags to be
distributed at the event.
AM1500 KSTP will:
•
•
•
•
Write vendor presentation with spec commercial.
Produce in-store signage for all stores.
Design and produce event t-shirts.
Design web page promoting event.
Participation Agreement
Red Rooster Auto Parts agrees to work with AM1500 KSTP to coordinate this
program, and allocate all funds derived specifically for this program from our vendors
to AM1500 KSTP.
Accepted for Red Rooster Auto Stores
date
Accepted for AM1500 KSTP
date
Red Rooster Auto Stores
PROGRAM RECAP:
Paul Brand 20th
Anniversary
In-store Promotion
May 2002
Participating Vendors:
Sponsors paid between $500 and $1,500.
The Event:
• The Twin Cities own “Car Guy,”
Paul Brand, just celebrated 20
years of broadcasting on AM
1500 KSTP. Paul has been the
spokesperson for Red Rooster
Auto Stores for 17 of those 20
years. To celebrate this
accomplishment and highlight a
very popular show we took
AutoTalk on the road, on Sunday,
May 19th, to Thunder Alley Indoor
Speedway, presented by Red
Rooster Auto Stores.
In-Store Program:
• During a 2-week period from April 29th
through May 11th, customers could buy
featured items from Red Rooster Auto
Stores. Purchases of featured products
during this period will include a
discounted ticket for Thunder Alley
Indoor Speedway. This offer was
available retail customers. As a
featured vendor, you received...
In-Store Circular:
• Featured item on
an in-store circular
covering the
corresponding 2week period. This
page was
designed to
feature
participating
vendor products.
In-Store End Cap:
• Featured item on
an in-store end
cap covering the
corresponding
2-week period.
End cap included
customized shelf
talkers.
Radio Commercials:
• Name mentions on 30 60-second radio
commercials to promote your in-store
price points at Red Rooster (5-second
message) on AM1500 KSTP.
Banner:
• Banner at Thunder Alley Indoor
Speedway from April 29th - June 12th
Internet:
• Logo
included on
AM1500
KSTP
website
during
promotion.
PAUL BRAND'S 20TH ANNIVERSARY OF AUTOTALK ON
FROM 3:00PM - 5:00PM AT THUNDER ALLEY INDOOR
OKLYN CENTER
E FOOD, PRIZES AND LOT'S OF RACING ACTION!!! PLUS, YOU CAN QUALIFY FOR A CHANCE TO
L BRAND.
AYS TO QUALIFY!!
aturday's from 3:00 - 6:00 and Sundays from 3:00 - 5:00 for your chance to answer the trivia question live on
estion correctly, and you will qualify for a chance to race against Paul. OR email the correct answer to the
weekly question below. Qualifiers will be drawn at random from the correct answers given. Twenty qualifiers will race in two heats of
ners of each heat will race for the championship against Paul Brand. Qualifiers will receive a $10.00 gift
certificate from Red Rooster Auto Stores and AUTOTALK merchandise. Trophy's and prize packs will be awarded to the champions
Event T-shirts:
• Logo included
on 150
20th Anniversary
event t-shirts
given out during
promotion.
Day of event:
Tomm Johnson ready to race
Paul’s live broadcast
Fun for everyone
Day of event:
Free Pizza Hut pizza and pop
Paul’s pre-race meeting
Race-off winner
Day of event:
A big crowd for the event
Red Rooster crew and Paul
Paul celebrates 20 years on-air
Thank you for your
participation!