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CREATIVE
SHOWCASE
WELCOME TO ADFX
ADVERTISING / MEDIA / MARKETING
Together with our clients, we strive to
make brands innovative, sustainable and
continuously profitable.
We believe that dialogue, honesty, inclusion,
hard work and some fun are key elements
when creating good and lasting design.
We never under value the importance of your
brand image. A logo that packs a punch and
grabs the audience is essential when cutting
through with your message.
The following pages showcase some of our
recent work.
What goes into this behind the scenes is
a lot more than meets the eye: market
research, psychology, artistic influence, some
unconventional methods and conceptualising
all before the design is implemented.
Want to see more? We would love for you to
meet our team for a personalised presentation.
Contact us today
[email protected] or call us on 1300 79 80 90
LOGO &
CORPORATE IDENTITY
GRAPHIC DESIGN / BRAND POSITIONING
THE LAKEHOUSE
PLATINUM SCISSORS
SKYRUSH AERIAL PARK
BRIGHTWATER HOTEL
AMAZING OILS
BLACKALL
LIFESTYLE STRATA
I have found ADFX to be professional, very client focused
and consistent in delivery. The team has a wealth of
experience in media, particularly in television, so it’s no
wonder they have had great success with client retention,
successful campaigns and media relationships.”
LIZ ILLIDGE - GENERAL MANAGER - WIN NBN TELEVISION BRISBANE //
CASE STUDY 1
MORCRAFT HOMES
BRAND REFRESHER + FULL ROLL-OUT
1/BRAND
REFRESHER
THE BRIEF:
Bring the brand to todays market and compete with OTHER competitors on the coast by raising their profile.
A more modern/professional brand was created with a simpler colour palette and some key brand guidelines.
MORCRAFT HOMES
1/FULL
STATIONERY
DESIGN
& PRINT
morcrafthomes.com.au |
MORCRAFT HOMES
2/BRINGING
CONSISTENCY
THROUGHOUT
MEDIUMS
WEBSITE
PROMOTIONAL
MORCRAFT HOMES
PRESS ADS
3/TVC
PRODUCTION
& MEDIA PLANNING
MORCRAFT HOMES
“The creative result by the ADFX team and support
network to create a new brand has been fantastic
and helped Morcraft Homes regain prominence in
the market place.”
STEVE MORCOMBE, MANAGING DIRECTOR, MORCRAFT HOMES //
CASE STUDY 2
DAVID EVANS GROUP
REBRAND + BRAND POSITIONING
1/BRAND
REFRESHER
THE BRIEF:
Create interest and boldness by introducing simpler graphic for the branding whist keeping the strong equity.
Keeping the bear was also part of the brief as well as having a strong pay-off line to add meaning to the brand.
DAVID EVANS GROUP
1/ADDING
MEANING
TO THE BRAND
Framed bear to ensure execution
consistency and create an iconic graphic
for the brand in all media platform
Strong simple and
bold positioning Statement
Bold typeface and legible at all sizes
Associated Partners
represented in colour bars
5 STAR SERVICE
KUB7149WorkshopSigns1200x200.indd 1
NEW HOLLAND VISUAL IDENTITY GUIDELINES
DAVID EVANS GROUP
25/08/11 4:27 PM
1/FULL
STATIONERY/
PROMOTIONAL
MATERIAL
INTERNAL MEMO
Memo Number
01 - 14
Date of Issue
5/08/2014
Author
DEG staff member
Department
Service / Parts etc
Subject
Details of memo
Attention:
REMINDER:
Please use “Rockwell” font at size 9pt in all instances.
“Bold” for attention line/sender details and “Regular” for body copy.
Delete after reading.
Kurt Evans
Managing Director
m: 0418 550 295
p: 07 4634 3911
e: [email protected]
w: deg.com
18 Hanna Ct,
Toowoomba QLD 4350
Biloela | Boonah | Brisbane | Gatton | Nambour | Toowoomba | Warwick
26 Old Pacific Hwy
Yatala, BRISBANE QLD 4207
Kind regards,
Name
Position
Office/ Dealership Location
DEG_internal_memo.docx Page 1 of 2
DAVID EVANS GROUP
POSTAGE
PAID
AUSTRALIA
1/PRINT /WEB
ADVERTISING
CONCEPT
PRINT CREATIVE FOR KUBOTA ADVERTISING
PRINT CREATIVE FOR NEW HOLLAND ADVERTISING
PLOUGHING DOWN
END
OF
SEASON
TRACTOR CLEARANCE
TRACTOR
PRICES
RID E &
D RIV E D A Y
BE LM O N T RIFLE
RA N G E
FRID A Y 2 8 T H FE B
7AM - 3PM
3.5%
3.5
1.5%
FINANCE
FINANCE
%
^
FINANCE
Boomer 35
• 38Hp engine
• Gear Transmission or
Hydrostatic drive
• Ag tyres
• 2 years/1500hr warranty
STARTING FROM
RRP $23,900
RRP $33,500
$24,900
Inc GST
BX25SG TRACTOR, LOADER,
BACKHOE PACKAGE
ADD^
60” mower deck
Canopy
+ $2500
+ $550
$14,900
Inc GST
$15,490
RRP $33,500
L3800D TRACTOR (36HP)
8X4 GEAR, 4WD, AG TYRES
ADD^
Kanga 1.35 slasher
Loader, bucket & c’weight
4 in 1 bucket upgrade
Canopy
+ $2500
+ $6900
+ $2500
+ $600
$24,900
Inc GST
BX25SG TRACTOR, LOADER,
BACKHOE PACKAGE
ADD^
60” mower deck
Canopy
INC GST
+ $2500
+ $550
980 Nambour Connection Road, Nambour
07 5476 1166 | deg.com.au |
Ogilvie Road, Warwick | 07 4661 2699 | deg.com.au |
^Finance available from CNH Capital to approved ABN Holders. Term and Conditions apply. See instore for details. While stock lasts.
ADFX_14643
*Conditions apply, see instore for details. Offer ends 31/3/14. Limited stock. ^All prices include GST #Pricing includes Customer Rebate.
Bear icon should be used
in the heading, second
line, if there is a letter “O”
Primary colour/
Partners colour
Accent colour
Imagery - Soil
Bear icon should be used
in the heading, second
line, if there is a letter “O”
Primary colour/
Partners colour
Accent colour
DAVID EVANS GROUP
Imagery Grass
3/CAMPAIGN CREATIVE
CONCEPT AND ROLL-OUT
DAVID EVANS GROUP
NATIONAL CAMPAIGN
EUROSOLAR
PRINT + DIGITAL + DIRECT MAIL
3/NATIONAL CAMPAIGN
ROLL-OUT ACROSS
PRINT/DIGITAL/TV/DIRECT MAIL
EUROSOLAR
PROMO/EVENT
VARIOUS CLIENTS
PRINT / DIGITAL / SOCIAL MEDIA / OUTDOOR
WEAR IT, SHARE IT, WIN IT...
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FLANAGAN’S IRISH PUB - NOOSA REEF HOTEL, 19 NOOSA DRIVE, NOOSA HEADS | P: (07) 5430 7500
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ADFX_14924
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21/11/2014 2:46 pm
FLANAGAN’S IRISH PUB - NOOSA
SUGARLAND TAVERN
SUGARLAND TAVERN
MARABOON TAVERN
MARABOON TAVERN
MARABOON TAVERN
“I have been working with ADFX since 2011 and consider them an
important strategic partner. They are very quick at understanding
our requirements and regularly come up with innovative solutions.
Kelly and her team consistently provide professional, efficient and
friendly service, and are a pleasure to work with.“
JACQUI PRICE, GROUP MARKETING MANAGER, BUDERIM GINGER //
RELAUNCH CAMPAIGN
THE WHARF TAVERN
PRINT / DIGITAL / SOCIAL MEDIA
THE WHARF TAVERN
THE WHARF TAVERN
THE WHARF TAVERN
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1300 79 80 90
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