Taiji Brand Group 1145 Maple Bay Road Duncan, BC V9L 5X1

Taiji Brand Group
1145 Maple Bay Road
Duncan, BC V9L 5X1
250.483.4143
taiji.ca | placebrand.ca
thoughtful
brands shift
thinking
We are a branding,
communication and
digital design firm with
a unique approach to
helping clients achieve
clarity and focus.
For twenty five years, we’ve built
living brands that help to transform
organizations and drive business.
Since our inception in 1989, Taiji Brand Group has helped hundreds of clients maximize their success by way of
world-class branding and communications. We are experts at bringing clarity and focus to products, companies,
ideas, causes, places and experiences. Our clients range from visionary startups and non-profit organizations to
international Fortune 500 companies.
We’re based in a little piece of paradise called Maple Bay, B.C. and although it’s only a 20-minute floatplane flight
from Vancouver and a short drive from Victoria, it’s a world away in terms of work environments. Clients who visit us
often say that it’s the serene location that fosters our unique way of looking at their marketing challenges.
Taiji’s strength lies in our ability to bring strategic depth, clarity and focus to any organization or project. Our aim is
quite simple: to encourage people to understand your brand as well as you do and feel meaningfully engaged with
what you have to offer. All of the strong, authentic brands do this. To use an analogy, it’s like creating a spokesperson,
tailoring a suit for her or him and then penning consistently intelligent and artfully crafted messages. If you have a
vision of what you’d like to achieve, we can develop the image and the voice for you.
As a hybrid branding, communications and digital design firm, we provide a full range of services to clients.
The following pages outline some of our unique strengths.
01
Making hearing aids hip.
A classic health services
brand for seniors gets a
youthful facelift.
GET THE FULL STORY ON HOW WE HELPED
ISLAND BELTONE BOOMERS WHO ARE AS HEARING
IMPAIRED AS THEY ARE RELUCTANT TO DO
SOMETHING ABOUT IT.
taiji.ca
BrandEngage
Strengthening the core of your organization
Brands with a strong core stand for something real, and inspire deep loyalty. Our brand engagement process involves
everyone with a stake in the brand and helps uncover what is truly unique, appealing and relevant about a company,
a product or a service. The end result is a magnetic brand that motivates staff to pull in the same direction,
create meaningful customer experiences and generate lasting equity.
We strengthen our clients’ brand and business core from the inside out by focusing on leadership, alignment and
communication. Invariably, the approach needed to grow a strong brand that people will remain loyal to is the same
one required to build a great organization. A respectful, inclusive process is what works best and it’s how we approach
it every time. We work with you to uncover your core strengths and values and then use these to define, differentiate,
execute and communicate an authentic, dynamic brand that everyone can get behind. The result is a sustainable
brand and a strengthened core.
Key services
Brand and communications audit
Employee and customer surveys
Brand guide, toolkit and portal
Marketing research and planning
Brand strategy development
Brand champion training
Interactive brand input workshops
Visual identity design
Launch plan and implementation
03
Bringing the Schnitzer
brand to Canada.
Facilitating a smooth
transition for one of the
world’s largest recyclers.
GET THE FULL STORY ON HOW WE HELPED
SCHNITZER REBRAND 12 NEW ACQUISITIONS
IN UNDER 90 DAYS.
taiji.ca
TransitionPath
Integrating brand and culture in M&A
A good brand process helps people understand how to act during times of uncertainty.
Is your company planning on merging? Too many companies lose market share after a merger or acquisition —
failing to preserve the important brand equity and values as their company expands. Our proven, timely and
efficient brand transition program can help to mitigate these risks by engaging the right people early in the
process and establishing clear expectations. All the while keeping the organization informed and motivated
during the process. In as few as three months, we can have your new locations transitioned, your staff trained,
plus signage, fleet, collateral and online presence switched over — all ready to launch themselves under the
new brand in your community. And we can handle the unveiling too, by way of staff events, public relations
strategies and a variety of traditional and non-traditional marketing campaigns.
Key services
Brand and communications audit
Employee and customer surveys
Brand guide, toolkit and portal
Marketing research and planning
Brand strategy development
Brand champion training
Interactive brand input workshops
Visual identity design
Launch plan and implementation
05
Branding social change.
Supporting global leaders
in the sport for social
impact movement.
GET THE FULL STORY ON HOW WE HELPED
COACHES ACROSS CONTINENTS BUILD ON
THEIR INPSIRING MISSION AND VALUES.
taiji.ca
MarketingToolbox
Communications tools that really work
We live in a DIY culture. Our clients increasingly want to have convenient access to many of the tools we
create for them. Sales managers need to download the company PowerPoint anywhere, any time. Admin
assistants need the convenience of ordering business cards for new staff right from their desktop.
Marketing managers want to access their campaigns, photo libraries, templates and tools quickly and easily.
There was a time that the design or advertising agency was the sole handler of these tasks. But, to borrow
a positioning line from a well-branded hardware store — “You can do it. We can help.” Not only do we create
outstanding brand usage guides (that speak in your language, not ours) and bulletproof files and templates,
we house it all on a password protected brand portal website that gives you control over your brand universe.
Key services
Brand and communications audit
Marketing material design
Vehicle and fleet design
User group input surveys
Presentation package design
Employee brand portal
Brand Usage Guide
Branded merchandise design
Online print shop
Forms and stationery design
Signage and wayfinding design
Launch, training and support
07
Building a gobal brand.
Creating opportunities
for online conversation.
GET THE FULL STORY ON HOW WE HELPED
INTERFOR TRANSFORM THEIR BRAND ONLINE
AND KEEP PACE WITH THEIR EXPANSION.
taiji.ca
DigitalBrand
Websites that echo the brand spirit
Most customers meet you online first. Your web presence is a test of your credibility.
For your digital brand and messaging to succeed, they must be highly recognizable, relatable
and engaging. We understand the core of your organization and know how to make it thrive
online. Our team can help you create an impactful, intuitive and contemporary online presence.
Our offerings include IA, UI and content analysis; social media strategy; responsive, plain language
CMS intranet and extranet sites; mobile applications; and custom icons, animation, photography
and videos. We specialize in multi-location websites with branded localization. Yes, we’re
SEO proficient too. But search-engine-optimized websites don’t need to read like they were
written by a “bot”. We’ll make you stand out from a search engine standpoint, while still being creative.
Key services
Digital brand strategy
Content Management Systems
Content planning and copywriting
Website audits
CMS training and manuals
Search Engine Optimization
IA and UX design
Custom programming
Online advertising
eCommerce
Website launch planning and implementation
09
Telling Pioneer stories.
Attracting new members
with the endless energy
of Hydro retirees.
GET THE FULL STORY ON HOW WE HELPED
BC HYDRO POWER PIONEERS LEVERAGE THE
AWESOME POWER OF HAVING FUN.
taiji.ca
BrandCast
Brand stories told through photo and video
Video and custom photography can’t be beat for conveying your brand personality and messaging, and optimizing
your online presence. Organizations of all sizes benefit from the storytelling power of videos and non-stock photos.
We create exceptional visual tools for a wide range of purposes, including websites, promotion, education, training,
thought leadership, crowdsource funding and blogging. Our services include branded strategies, scripting and
content, on location and studio shoots, and custom graphics and soundtracks. We specialize in videos and photo
banks for industrial customers.
Key services
Marketing and corporate videos
Training videos
Corporate image banks
Testimonial and interview videos
Mini documentaries
Staff / Board portraits
Multimedia presentations
Broadcast videos (TV)
Publication photos
11
Branding a thriving culture.
Helping people see
their future in focus.
GET THE FULL STORY ON HOW WE HELPED
HABANERO STAND OUT IN THE OVERCROWDED
IT SERVICES MARKETPLACE.
taiji.ca
SocialSolutions
Creating opportunities for online conversation
OMG, its true: We are spending less time consuming mass media and more of it having one-on-one
conversations within various social media platforms. People talk about brands online, they seek opinions
of others before making decisions and they trust their peers far more than they trust a brand’s corporate
messaging. We help you engage in social media by having honest and meaningful conversations with
people and building trust and credibility for your brand. We do this through influencer campaigns,
conversation platforms, advocacy programs, community building and management, social applications,
conversation response and reputation management. Mostly, we help you learn to listen as well as talk online.
Key services
Online Social Reach Audit
Social Brand Voice Plan
eNewsletter publishing
Competitive Audit
Social Messaging Calendar
Social Media implementation
Community Management
13
TaijiTeam
Smart, dedicated and... nice.
The Taiji team is a talented and diverse group — just about all of whom have done their time in the ivory tower.
Each is collaborative, driven, meticulous about detail and fuelled by humour, good food and (often) strong coffee.
If you’re looking for an agency that lacks pretension and you’d prefer to partner with people who are as nice as
they are talented, we could be the agency for you.
Meet the team
Column one:
Column Two:
Column Three:
Caroll Taiji, Strategy Director
Wayne Taiji, Digital Strategy Director
Jenny Farkas, Content Director
Zachariah Crow, Web Director
Andrew Ketch, Account Director
Nigel Yonge, Creative Director
Linda Davis, Comptroller
Patti Copeland, Studio Manager
Nadja Penaluna, Designer
Claire Matthews, Copywriter
Nik West, Photo/Videographer
Alice Young, Designer
Riley Taiji, Researcher
Hana Taiji, Designer
Dale Nigel Goble, Illustrator
15