THE SOUTH KOREAN WINE MARKET

THE SOUTH KOREAN WINE MARKET
LANDSCAPE REPORT EXTRACT FOR DWI MEMBERS
JUNE 2016
South Korea
© Wine Intelligence 2016
Landscapes
1
Copyright
© Wine Intelligence 2016





All rights reserved. No part of this publication may be reproduced in any form (including photocopying or storing it in any medium by electronic
means) without the permission of the copyright owners. Application for permission should be addressed to Wine Intelligence.
The source of all information in this publication is Wine Intelligence unless otherwise stated.
Wine Intelligence shall not be liable for any damages (including without limitation, damages for loss of business or loss of profits) arising in
contract, tort or otherwise from this publication or any information contained in it, or from any action or decision taken as a result of reading
this publication.
Please refer to the Wine Intelligence Terms and Conditions for Syndicated Research Reports for details about the licensing of this report, and the
use to which it can be put by licensees.
Wine Intelligence Ltd: 109 Maltings Place, 169 Tower Bridge Road, London SE1 3LJ Tel: 020 7378 1277. E-mail: [email protected].
Registered in England as a limited company number: 4375306
South Korea
Landscapes
2
Introduction (1/2)
The aftermath of the Korean War left South Korea as one of the poorest countries in the world. Yet the country
would not remain so for long – since the 1960s, South Korea has had one of the fastest growing economies and
today is one of the most developed countries in Asia. Similarly to China, economic success has led to a
burgeoning middle class and a subsequent rise in personal income has resulted in increased purchasing power.
One of the industries to benefit directly from this has been the imported wine sector which, over the past 5
years, has experienced an 8% CAGR in still light wine consumption. Many predict this consumption will
continue to grow as South Koreans take a greater interest in wine and are becoming more adventurous with
their wine choices. As we see in this report, South Koreans are becoming more aware of different wineproducing countries such as Spain, California or New Zealand and, what’s more, are purchasing more wines
from those countries of origin. Nonetheless, Chilean imports continue to dominate the market. When it comes
to brands, however, South Koreans tend to be rather more conservative with their choices, often sticking to
favourite brands such as 1865 and Montes.
Another apparent trend amongst South Korean imported wine drinkers has been a change in their buying
behaviour. After the economic crisis, fewer imported wine drinkers are choosing to drink in the on-trade as
there is an increased availability of wines in the off-trade and at better prices. Drinking a glass of wine at home
at the end of the day or with an informal meal is becoming common practice in South Korea. Furthermore,
imported wine drinkers are becoming savvier with their wine purchases, increasingly looking for bottles on
promotional offer and often in hypermarkets, where 76% of South Korean imported wine drinkers make their
wine purchases. Moreover, more South Korea imported wine drinkers are purchasing bottles at supermarkets
and convenience stores. As wines are increasingly purchased in the off-trade and on impulse the packaging and
attention-grabbing visuals are becoming ever more important.
South Korea
Landscapes
Source:
http://www.forbes.com/places/south-korea/
3
Introduction (2/2)
Though an emerging wine market with potential to expand – the number of drinkers is relatively high but the
per capital consumption is very low, even among those who drink wine – South Korea is not without its
challenges. A complex tax structure leads to extremely expensive wines. According to Mr. Shin, Director of
Planning and Communications at Nara Cellars, South Korean consumers will continue to opt for the discounter
wine promotions rather than spend money on expensive wine, particularly in the on-trade, which will lead to a
modest growth in the market. However, if the tax structure should change to tax by volume it will have a deep
impact on the market and lead to exponential growth. What is certain is that the younger generations will drive
consumption trends over the coming years as they become more intrepid in their beverage repertoire
compared to the older generations, and that the imported wine market will continue to grow in South Korea.
Alexandra Scheybeler
Senior Project Executive
South Korea
Landscapes
Source:
http://www.forbes.com/places/south-korea/
http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Wine%20Market%20Report_Seoul%20ATO_Korea%20-%20Republic%20of_2015-0720.pdf
4
Management summary
Macro trends in the South Korean wine market
1
2
3
4
Emerging wine market
South Korea’s burgeoning economic market has led to a growing wine market
from a low base. Over the past five years, still light wine volumes have risen at a
of rate of 8%2 CAGR, while sparkling wine volumes has grown by 12%2 CAGR
High number of wine drinkers but small per capita consumption
11.9m adults1 in South Korea drink grape-based wine, however, the per capita
consumption of still and sparkling wine among them is just 2.8L per year. This
shows there is potential for further growth in the South Korean wine market
Growing imported wine market
The volume of imported wine in South Korea has increased over the past 5
years by 8%2 CAGR, making 84% of the market share
Chilean wine the highest imported wine and increasing
Chilean wine is the most imported wine in South Korea, making up 27% of the
market and has seen a CAGR of 8% in the past 5 years
South Korea
Landscapes
Sources:
1 Wine Intelligence online calibration study with TNS, September ‘15, n=996 South Korean adults. Wine=grape-based still
light wine (red, white, rosé)
2 IWSR 2015 ©Copyright 2016 – The IWSR
5
Management summary
Consumer behaviour
1
Preferences
2
Awareness of German wines
 South Korean imported wine drinkers are beginning to widen their beverage repertoire, particularly the younger
generations, and they are also trying wines from different countries and regions of origin
 South Korean imported wine drinkers consume a higher proportion of red wine than white or rosé
 The most drunk varietals amongst South Korean imported wine drinkers are international grape varieties
 Though natural cork is the most accepted wine closure, other wine closures are becoming more accepted
 The awareness of Germany as a wine-producing country has increased significantly in the long-term
 31% of those who are aware of Germany as a wine-producing country have drunk German wine in the past 6 months
3
Channel and retailer usage
4
Off-trade behaviour
5
Choice cues
 An increasing number of South Korean imported wine drinkers buy their wines from supermarkets, shopping malls and
corner shops and fewer are buying at hypermarkets
 Significantly fewer South Korean off-trade consumers are buying wine at E-mart and Home Plus
 A relaxing drink at the end of the day and wine with an informal meal at home are becoming more frequent amongst
South Korean imported wine drinkers
 South Korean off-trade drinkers are beginning to spend more, particularly between 60,000 and 79,999 KRW, across every
occasion
 The country and region of origin are becoming less important factors when it comes to buying wine
South Korea
Landscapes
Source: Wine Intelligence, Vinitrac® South Korea, Mar ‘16, n=1,000 South Korean imported wine drinkers
6
South Korea market attractiveness
South Korea is the 40th largest market in the world in terms of total wine volume
ECONOMIC SUMMARY:
GDP/capita: $ 27,970
GDP long-term trend 2010-14:
6.00%
GNI (purchasing power parity): $ 32,150
Unemployment rate:
3.90%
Corruption index:
55
Globalization index:
10
Market classification:
Dollars
CAGR 2010-14
Dollars
0 to 100 (100 = no corruption)
1 to 10 (10 = very globalized)
Emerging
Share of imported wine:
WINE MARKET SUMMARY:
40th largest market in the world
Total wine consumption:
3,512
'000 9l cases of still light wine
long-term trend 2011-15:
8%
CAGR 2011-15
Imported wine consumption:
2,962
'000 9l cases of still light wine
Share of imported wine:
84%
16%
South Korea
Landscapes
Source: Wine Intelligence Compass 2015-16 Excel tool
84%
7
Management summary
Consumption trends amongst imported wine drinkers in South Korea
Top countries of origin
Top alcoholic beverages
% who have drunk wine from the following countries in the past 6 months
% who have drunk the following beverages in the past 6 months
Beer
Red wine
Soju
White wine
Other sparkling
wine
France
54% (62%)

Chile
53% (63%)

California
24% (17%)

88%
(92%)
87%
(88%)
83%
(82%)
63%
(65%)
Italy
22% (18%)




37%
(34%)


Spain
19% (11%)

Top white varietals
Top red varietals
% who have drunk the following varietals in the past 6 months
% who have drunk the following varietals in the past 6 months
1
Sauvignon Blanc
40% (48%)

19% (n/a)
2
Chardonnay
27% (38%)

Petit Verdot
16% (n/a)
3
Moscato/Muscat
26% (29%)

4
Shiraz/ Syrah
15% (18%)

4
Sémillon
17% (16%)

5
Merlot
14% (20%)

5
Colombard
14% (17%)

1
Cabernet Sauvignon
48% (63%)
2
Bonarda
3
South Korea
Landscapes

: statistically significantly higher than 2012 at a 95% confidence level
: statistically significantly lower than 2012 at a 95% confidence level
() = represents data in 2012; n/a = not measured in given wave
Source: Wine Intelligence, Vinitrac® , Oct' 12 and Mar' 16, n>716 South Korea imported wine drinkers
8
Red, white and rosé - proportion
South Korean imported wine drinkers consume a higher proportion of red wine than
white or rosé
Proportion of red, white and rosé
% who drink red, white and rosé wine
Base = All South Korean imported wine drinkers (n=1,000)
Rosé wine
15%
White wine
31%
South Korea
Landscapes
Red wine
55%
NB: There were no significant differences in proportion of red, white and rosé between 2014-16.
Proportion of red, white and rosé was not measured in 2012 wave
Source: Wine Intelligence, Vinitrac® South Korea, Mar ‘16, n=1,000 South Korean imported wine drinkers
9
Varietal consumption
The most drunk varietals amongst South Korean imported wine drinkers are
international grape varieties
White varietals consumption
% who have drunk the following varietals in the past 6 months
Base = All South Korean imported wine drinkers (n=1,000)
Sauvignon Blanc
40%
Chardonnay
27%
Moscato/Muscat
26%
Sémillon
17%
Colombard
14%
Albariño
13%
Red varietals consumption
% who have drunk the following varietals in the past 6 months
Base = All South Korean imported wine drinkers (n=1,000)
Cabernet Sauvignon
48%
Bonarda
19%
Petit Verdot
16%
Shiraz / Syrah
15%
Pinot Noir
15%
Merlot
14%
14%
Riesling
11%
Malbec
Chenin Blanc
11%
Carménère
10%
Pinot Grigio/Pinot Gris
11%
Sangiovese
10%
10%
Viognier
9%
Zinfandel
Torrontés
8%
Gamay
9%
Verdelho
8%
Pinotage
9%
Gewürztraminer
8%
Grenache / Garnacha
8%
Tempranillo
8%
Other
Don't know
South Korea
Landscapes
3%
18%
Other
3%
Don't know
Source: Wine Intelligence, Vinitrac® South Korea, Mar ‘16, n=1,000 South Korean imported wine drinkers
20%
10
Country of origin awareness
The awareness of Germany as a wine-producing country has increased significantly
in the long-term
Country of origin awareness: Tracking
% who are aware that the following countries produce wine
Base = All South Korean imported wine drinkers (n>708)
Rank in
2016
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Country
Sample size n=
France
Chile
Italy
California
Spain
Australia
Argentina
Germany
Portugal
Other USA
New Zealand
Switzerland
South Africa
Japan
Other
Don't know
South Korea
Landscapes
2012
716
85%
80%
50%
40%
36%
33%
22%
22%
16%
20%
15%
n/a
14%
4%
1%
2%
2014
708
81%
72%
53%
42%
42%
31%
27%
23%
22%
23%
19%
n/a
14%
6%
1%
1%
2016
1000
80%
74%
55%
51%
49%
36%
29%
28%
26%
26%
21%
17%
15%
10%
2%
2%
Long-term trend Short-term trend
'12-'16
'14-'16






















n/a
n/a








: statistically no significant change compared to previous wave(s)
: statistically significantly higher than previous wave(s) at a 95% confidence level
: statistically significantly lower than previous wave(s) at a 95% confidence level
n/a: not tested in given wave
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12, Oct' 14, Mar' 16, n>708 South Korean imported wine drinkers
11
Country of origin conversion (consumption among awares)
31% of those who are aware of Germany as a wine-producing country have drunk
German wine in the past 6 months
Country of origin conversion: Tracking
% who have drunk wine from the following countries in the past 6 months
Base = All aware that each of the following countries produces wine
Rank in
2016
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Country
Chile
France
California
Italy
Australia
Spain
New Zealand
Germany
Other USA
Argentina
Switzerland
Portugal
South Africa
Japan
Other
None of these
South Korea
Landscapes
2012
2014
2016
78%
73%
43%
37%
43%
29%
19%
34%
31%
30%
n/a
19%
31%
23%
n/a
0%
76%
69%
39%
44%
38%
31%
23%
24%
33%
24%
n/a
18%
26%
20%
36%
5%
71%
68%
48%
41%
41%
39%
32%
31%
29%
29%
28%
25%
21%
20%
6%
6%
Long-term trend Short-term trend
'12-'16
'14-'16




















n/a
n/a






n/a



: statistically no significant change compared to previous wave(s)
: statistically significantly higher than previous wave(s) at a 95% confidence level
: statistically significantly lower than previous wave(s) at a 95% confidence level
n/a: not tested in given wave
Grey box = small sample (n<50)
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12, Oct' 14, Mar' 16, n>708 South Korean imported wine drinkers
12
Channel usage
An increasing number of South Korean imported wine drinkers buy their wines from
supermarkets, shopping malls and corner shops and fewer are buying at hypermarkets
Channel usage: Tracking
% who have bought wine from the following channels in the past 6 months
Base = All South Korean imported wine drinkers (n>708)
Rank in
2016
1
2
3
4
5
6
7
8
Channel
Sample size n=
Hypermarkets
Wine shop / shop specialised in alcohol
Department store
Duty free (at airport)
Discount supermarkets
Supermarkets
Shopping malls
Corner shop/ordinary grocery shop/convenience store
Other
I do not buy wine to drink at home
South Korea
Landscapes
2012
716
87%
51%
31%
28%
28%
6%
6%
6%
4%
1%
2014
708
80%
48%
32%
33%
26%
7%
14%
9%
3%
1%
2016
1000
76%
39%
33%
26%
24%
11%
11%
10%
1%
1%
Long-term trend Short-term trend
'12-'16
'14-'16




















: statistically no significant change compared to previous wave(s)
: statistically significantly higher than previous wave(s) at a 95% confidence level
: statistically significantly lower than previous wave(s) at a 95% confidence level
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12, Oct' 14, Mar' 16, n>708 South Korean imported wine drinkers
13
Retailer usage
Significantly fewer South Korean off-trade consumers are buying wine at E-mart
and Home Plus
Retailer usage: Tracking
% who have bought wine from the following retailers in the past 6 months
Base = All South Korean imported wine drinkers who drink wine in the off-trade (n>702)
Rank in
2016
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Retailer
Sample size n=
E-mart
Home Plus (Samsung-Tesco)
Lotte-mart
Shinsegae Department store
Costco
Hyundai Department store
Winenara
GS 25
Kims Club
Wine Time
AK Plaza
Galleria
7-Eleven
Carrefour
Walmart
Buy the Way
Ministop
Grand Mart
LG mart
Other
None of these
South Korea
Landscapes
2012
709
57%
45%
27%
20%
20%
13%
13%
4%
4%
4%
3%
4%
1%
2%
1%
0.3%
1%
0.2%
1%
5%
1%
2014
702
52%
40%
26%
22%
22%
13%
13%
4%
3%
4%
3%
3%
1%
2%
2%
1%
1%
1%
2%
3%
1%
2016
989
48%
38%
25%
20%
20%
12%
11%
5%
5%
4%
4%
4%
2%
2%
1%
1%
1%
1%
1%
4%
1%
Long-term trend Short-term trend
'12-'16
'14-'16










































: statistically no significant change compared to previous wave(s)
: statistically significantly higher than previous wave(s) at a 95% confidence level
: statistically significantly lower than previous wave(s) at a 95% confidence level
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12, Oct' 14, Mar' 16, n>708 South Korean imported wine drinkers
14
Off-trade consumption frequency by occasion
A relaxing drink at the end of the day and wine with an informal meal at home are
becoming more frequent amongst South Korean imported wine drinkers
Off-trade consumption frequency by occasion: Tracking
% who drink wine on the following occasions
Base = All South Korean imported wine drinkers who drink wine in the off-trade (n>709)
12%
30%
22%
34%
11%
9%
7%*
16%
17%
20%
28%*
20%
1-3 times a month
22%
22%
Once a week or more
23%
23%
21%
22%
29%
26%
Once every 2 to 3 months
22%
23%
Twice a year or less
19%
30%*
19%*
38%
18%
14%*
26%
18%*
9%
2012
7%
10%*
9%
12%*
2012
2016
2012
2016
A relaxing drink at the end
of the day at home
South Korea
Landscapes
40%
41%
I don’t drink wine on this type of
occasions
20%*
2016
With an informal meal at With a more formal dinner
home
party at home
4%
7%*
2012
2016
At a party/celebration at
home
*: statistically significantly higher than previous wave at a 95% confidence level
*: statistically significantly lower than previous wave at a 95% confidence level
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12 and Mar' 16, n>716 South Korean imported wine drinkers
15
Off-trade spend by occasion
South Korean off-trade drinkers are beginning to spend more, particularly between
60,000 and 79,999 KRW, across every occasion
Off-trade spend by occasion: Tracking
% who stated they typically spend the following amount on the following occasions
Base = All South Korean imported wine drinkers who drink wine on the following off-trade occasions
2%
4%
11%
17%
1%
3%
15%*
1%
2%
11%
1%
3%
18%*
3%
7%
8%
27%*
25%*
28%
19%
31%
23%
26%
28%
28%
21%*
26%
15%
26%*
39%*
40,000 KRW to 59,999 KRW
27%
25%
21%
22%
13%
15%
12%
8%
8%
5%
2%*
2%
3%
2012
2016
2012
2016
2012
2016
2012
2016
With an informal
meal at home
80,000 KRW or more
14%
26%
9%
South Korea
Landscapes
11%*
60,000 KRW to 79,999 KRW
8%
A relaxing drink at
the end of the day at
home
16%
30,000 KRW to 39,999 KRW
27%
27%
9%
3%*
7%
17%
23%
30%
6%
11%
17%
18%
19%
5%
With a more formal
At a
dinner party at home party/celebration at
home
18%
18%
12%*
5%
2%
2012
7%
2%
2016
20,000 KRW to 29,999 KRW
10,000 KRW to 19,999 KRW
Less than 10,000 KRW
As a gift
to somebody
*: statistically significantly higher than previous wave at a 95% confidence level
*: statistically significantly lower than previous wave at a 95% confidence level
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12 and Mar' 16, n>716 South Korean imported wine drinkers
16
Choice cues
The country and region of origin are becoming less important factors when it
comes to buying wine
Choice cues: Tracking
% who quoted the following as ‘important’ or ‘very important’ when selecting wine
Base = All South Korean imported wine drinkers (n>708)
Rank in
2016
1
2
3
4
5
6
7
8
9
10
11
12
13
Choice cue
Sample size n=
Recommendation by friend or family
Taste or wine style descriptions
The country of origin
A brand I am aware of
The region of origin
Grape variety
Recommendation by wine critic or writer
Promotional offer
Alcohol content
Recommendation by wine guide books
Recommended by shop staff or shop leaflets
Appeal of the bottle and/or label design
Won a medal or award
South Korea
Landscapes
2012
716
71%
n/a
81%
71%
77%
68%
67%
55%
53%
53%
49%
46%
38%
2014
708
75%
n/a
78%
69%
74%
69%
64%
65%
60%
54%
50%
48%
38%
2016
1000
73%
71%
69%
67%
66%
65%
65%
62%
59%
55%
55%
49%
37%
Long-term trend Short-term trend
'12-'16
'14-'16


n/a
n/a






















: statistically no significant change compared to previous wave(s)
: statistically significantly higher than previous wave(s) at a 95% confidence level
: statistically significantly lower than previous wave(s) at a 95% confidence level
n/a: not tested in given wave
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12, Oct' 14, Mar' 16, n>708 South Korean imported wine drinkers
17
Attitudes towards closures
Though natural cork is the most accepted wine closure, other wine closures are
becoming more accepted
Attitude towards closures: Tracking
% who like, dislike or are neutral towards the following closures
Base = All South Korean imported wine drinkers (2012: n=716; 2016: n=1,000)
11%
15%*
5%
8%*
I like buying wine with this closure
66%*
73%
67%
70%
71%
74%
I don't like buying wine with this closure
33%*
26%
27%
18%
1%
2012
2%
2016
Natural cork
South Korea
Landscapes
Neutral
22%*
11%*
2012
2016
Screw-cap
2012
2016
Synthetic cork
*: statistically significantly higher than previous wave at a 95% confidence level
*: statistically significantly lower than previous wave at a 95% confidence level
Source: Wine Intelligence, Vinitrac® South Korea, Oct' 12 and Mar' 16, n>716 South Korean imported wine drinkers
18
Vinitrac Data and Methodology
Overview of standard vinitrac data available in full report
South Korea
Landscapes
19
Research methodology
Vinitrac®
 The data for this survey was collected in South Korea in October
2012, October 2014 and March 2016
Sample size n=
 Data was gathered via Wine Intelligence’s Vinitrac® online
survey:
Gender
 716 South Korean imported wine drinkers (October 2012)
 708 South Korean imported wine drinkers (October 2014)
 1,000 South Korean imported wine drinkers (March 2016)
Age
 Respondents were screened to ensure that they drink wine at
least twice a year; drink red, white or rosé wine; and buy wine
in the off-trade or in the on-trade
 Invalid respondents (those who sped through the survey or gave
inconsistent answers to selected questions) were removed
before analysis
 The data is representative of South Korean imported wine
drinkers in terms of age and gender
 The distribution of the sample is shown in the table on the
right:
South Korea
Landscapes
Income
Male
Female
Total
LDA-24
25-34
35-44
45-54
55-59
Total
Under ₩500,000
₩500,000 - ₩999,999
₩1,000,000 - ₩1,499,999
₩1,500,000 - ₩1,999,999
₩2,000,000 - ₩2,499,999
₩2,500,000 - ₩2,999,999
₩3,000,000 - ₩3,499,999
₩3,500,000 - ₩3,999,999
₩4,000,000 - ₩4,999,999
₩5,000,000 - ₩5,999,999
More than ₩6,000,000
No income
Prefer not to answer
Total
2012
716
55%
45%
100%
4%
46%
25%
20%
4%
100%
1%
1%
4%
5%
9%
6%
11%
8%
15%
15%
18%
3%
4%
100%
South Korea
2014
708
55%
45%
100%
4%
47%
24%
21%
4%
100%
2%
1%
2%
2%
8%
7%
13%
9%
16%
12%
18%
7%
3%
100%
2016
1000
54%
46%
100%
7%
31%
29%
26%
7%
100%
0%
1%
2%
2%
5%
7%
9%
8%
16%
15%
31%
2%
1%
100%
Source: Wine Intelligence, Vinitrac® South Korea, Oct '12 (n=716),
Oct '14 (n=708), Mar '16 (n=1,000) South Korean imported wine drinkers
20
Research methodology
Vinitrac®
How does Vinitrac® work?
1) Defining the right samples:
 Wine Intelligence, with the support of global research companies (e.g. TNS, YouGov), regularly runs calibration studies in
each market in order to define demographic specifications of the wine consumers and the size of the market (i.e.
penetration of wine consumption)
2) Running the online survey:
 Invitations to participate in an online survey programmed by Wine Intelligence are then distributed to residents in each
market
 Respondents are directed to a URL address, which provides access to the online survey
 Based on given criteria (e.g. age, beverage, frequency of wine consumption) respondents will either proceed or screen out
of the survey
 Wine Intelligence monitors completed responses to build samples representative of the target markets’ wine drinking
population based on the most recent calibration study
3) Cleaning the data:
 When a representative sample is logged, the survey is closed
 Wine Intelligence will then clean out all invalid data points (e.g. those who sped through the survey or gave inconsistent
answers to selected questions) and weight the data in order to ensure representability
South Korea
Landscapes
21
South Korea market attractiveness
Compass model evaluation rationale
What is the Wine Intelligence Compass?
 We evaluated the attractiveness of 50 wine markets across the world based on a set of economic and wine
market measures listed below and explained in detail in the methodology slides
 A score of 1-10 for each measure is attributed to each market
 Each measure is assigned a weighting based on its importance and calculations lead to a single final score for
each market
South Korea
Landscapes
Economic measures
Wine market measures
•
•
•
•
•
•
•
•
•
•
•
•
•
Adult population size
GDP per capita & trend
GNI per capita
Purchasing power parity
Unemployment rate
Corruption index
Globalization measure (no. of
Starbucks + no. of McDonald's per
capita)
Source: Wine Intelligence Compass 2015-16
•
Wine market volume & trend
Imported wine volume & trend
Per capita consumption & trend
Wine market value & trend
Wine market unit price
Wine drinking population and
potential growth
Market accessibility
22
South Korea market attractiveness
Compass: 50 markets analysed
Angola
Argentina
Australia
Austria
Belgium & Luxemburg
Brazil
Canada
Chile
China
Colombia
South Korea
Landscapes
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Source: Wine Intelligence Compass 2015-16
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Nigeria
Norway
Peru
Philipines
Poland
Portugal
Romania
Russia
Slovenia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam
23
For more information about Wine Intelligence please contact us:
Wine Intelligence
109 Maltings Place
169 Tower Bridge Road
London
SE1 3LJ
UK
Telephone:
+44 (0)20 7378 1277
Email:
[email protected]
Web:South Koreawww.wineintelligence.com
Landscapes
24
Wine Intelligence Ltd Terms and Conditions of Licence for Syndicated Research
Products – key sections
Definitions and Interpretation
The “Agreement” means the Agreement between Wine Intelligence Ltd and the Customer to provide a
Licence for the use of the Syndicated Research Report(s) for Fees on these terms and conditions of
business and as set out in a Proposal and the Acceptance of Proposal
“WI” is Wine Intelligence Ltd, trading as Wine Intelligence.
“Customer” means the person or entity purchasing the Licence for the use of the Syndicated Research
Report(s)
“Proprietary Information” means all information contained in the Syndicated Research Report(s) and
associated briefings or presentations by WI, plus all logos, Processes, third party data and formats
contained therein
“Licence” means the Customer’s right to use, store, retrieve and disseminate the Syndicated Research
Report(s), as defined by the Agreement
“Acceptance of Proposal” means the document provided by the Customer to WI confirming the terms of
engagement of WI to provide the Customer with the Licence for the use of the Syndicated Research
Report(s)
“Fees” means the fees payable by the Customer to WI, as set out in the Contract, plus VAT at the current
rate, subject to exemptions as set out in UK and EU law
“Processes” means any research processes, techniques and methodologies used in the creation of the
Syndicated Research Report(s)
“Proposal” means the specification of the Syndicated Research Report(s) by WI to the Customer
“Syndicated Research Report” means a written document containing Wine Intelligence copyright
materials such as data, information, insight, commentary, either written, oral, video, or audio and, where
appropriate, copyright materials of a Third Party that have been reproduced by permission
“Representative Organisation” means any body, association, trading group, generic organisation or any
other coalition of interested parties, howsoever constituted, that acts on behalf of a broader group of
stakeholders
2.. Copyright
2.1 The Copyright in the Syndicated Research Report(s) shall at all times vest with WI. The copyright in all
artwork, data and copy for each element of the report created and assembled by WI shall at all times
remain the property of WI.
2.2 All copyright and any other intellectual property rights in any material produced supplied or made
available by a third party to WI for inclusion in the Syndicated Research Report shall remain the property
of the third party. The Customer warrants its title to WI, except as may be expressly disclosed in writing,
and agrees to indemnify WI against any claims by third parties in respect of any infringement of their
copyright or other intellectual property rights.
2.3 WI asserts to the Customer its moral right to be identified as the author of the Syndicated Research
Report in accordance with the UK Copyright Designs and Patents Act 1988 Section 77 and 78, and shall be
entitled to hold itself out as the author of the Syndicated Research Report (and in particular the research
undertaken in the process of completing the Syndicated Research Report) as part of WI’s own general
marketing activities. WI shall be entitled to publish the name of the Customer in association with the
Syndicated Research Report(s) as part of this general marketing activities.
2.4 The copyright in the Processes used to execute the Syndicated Research Report shall remain the
property of WI throughout.
3. Licence
3.1 WI grants to the Customer under the Agreement a non-exclusive Licence in perpetuity to store and
retrieve an electronic version of the Syndicated Research Report(s)
3.2 The Customer is entitled to disseminate the Syndicated Research Report(s) within its immediate
organisation, including organisations affiliated by majority shareholdings, legally liable partnerships, or
other majority ownership structure
3.3 If the Customer is a Representative Organisation, the entitlement outlined in Clause 7.2 DOES NOT
extend to parties who hold membership or similar interest in the Representative Organisation, except by
specific written permission from WI and the payment of further Fees associated with a Multi-User
Licence
3.4 The Customer is entitled to extract elements of the Syndicated Research Report and re-use them for
internal and external presentations, subject to the doctrine of Fair Use
3.5 At all times the Customer must identify any information extracted from the Syndicated Research
Report in 7.5 above as being from WI
“Subscription Products” means Syndicated Research Reports delivered to the Customer periodically as
part of an ongoing Agreement
4. Warranties
1. Engagement
No advice or information whether oral or written provided by WI to the Customer through the
Syndicated Research Report(s) shall create any warranty not expressly stated in this Agreement.
The Customer engages WI to provide the Syndicated Research Report(s), and WI agrees to do so upon the
terms of the Agreement for payment of the Fees.
The Fees for the Syndicated Research Reports shall be priced in Pounds Sterling. WI will publish indicative
prices in Euros, US Dollars, Australian Dollars, Canadian Dollars from time to time, and the Customer will
have the opportunity to pay for Syndicated Research Reports using these currencies. Should the Customer
opt for this form
of payment
South
Koreathe exact amount payable will be based on the prevailing exchange rate at
the time of the execution of the Agreement.
Landscapes
The Client warrants and undertakes to abide by the UK Copyright Designs and Patents Act 1988 Section
77 & 78, and undertakes to obey the copyright restrictions on any materials received as part of this
Agreement.
Please contact Wine Intelligence for full terms and conditions
25