City of Lakeland

City of Lakeland
D E M O G R A P H I C G U I D E 2 0 12
POPULATION • WORKFORCE DEVELOPMENT • INDUSTRY SECTORS
MAJOR EMPLOYERS • WAGES & INCOME • TAXES • EDUCATION • HOUSING
ECONOMIC INCENTIVES & REDEVELOPMENT • CONSTRUCTION & DEVELOPMENT
Community Development
Built upon historic character, philanthropy and volunteerism, Lakeland offers its
residents, businesses and visitors a true sense of place. Incorporated in 1885, Lakeland
quickly became one of the premier cities in Florida. From the inaugural railroad service
in the mid-1890's to being one of the first cities in Florida to have electricity, Lakeland
has always been a hub of innovation and progressive ideas. Today, the City continues to
thrive as population and business expansions are attracted to this area, the geographic
center of Florida. Lakeland’s economic base consists of warehouse, transportation and
distribution, education, health care, manufacturing and retail.
Lakeland has received the distinction of being on Money Magazine’s “Best Place to Live
in America” list. In addition, Lakeland is home to Publix Supermarkets, Florida Southern
College, which hosts the largest one-site collection of Frank Lloyd Wright architecture,
and is the winter home to the Detroit Tigers.
The City of Lakeland offers an exceptional quality of life. A firm commitment to downtown development, redevelopment, historic preservation, cultural amenities, and a
exceptional business-friendly environment has helped Lakeland to thrive for 125 years.
Growth and progress exemplify our City all the while maintaining a sense of history and
a hometown feel.
Over 8.6 million people within a 100-mile radius
32 miles from Tampa
54 miles from Orlando
Midway between Key West and the Georgia state line
Two International airports within an hour's drive
Located on Interstate 4 in the middle of Florida's
High Tech Corridor.
Located in Polk County, the eighth largest County
in the state.
Polk County boasts over 550 lakes and 90 minute
drives to beaches on both coasts.
The Central Florida Development Council estimates
that 1.5 million tourists visit Polk County
each year.
Lakeland is a great place to do business and a
wonderful place to live, work and raise a family.
LAKELAND
,FL
Table of Contents
Economic & Demographic Snapshot............................................................................................................. 4
Population .............................................................................................................................................................. 5
Workforce Development .................................................................................................................................. 7
Industry Sectors.................................................................................................................................................... 8
Major Employers................................................................................................................................................... 9
Wages & Income.................................................................................................................................................10
Taxes ...................................................................................................................................................................... 11
Education.............................................................................................................................................................. 13
Economic Incentives and Redevelopment .............................................................................................. 14
Housing ................................................................................................................................................................ 16
Construction and Development................................................................................................................... 17
CNNMoney.com Ranked Lakeland 9th on
their list of Top 10 Turnaround towns for 2012.
LAKELAND
2
Economic & Demographic Snapshot
POPULATION
Source
City of Lakeland Population (2011)
97,690
BEBR
Lakeland Electric Service Area (2011)
254,283
Lakeland Electric
Polk County Population (2011)
604,792
BEBR
18,905,048
BEBR
State of Florida Population (2011)
CITY OF LAKELAND
City of Lakeland
Historical Size
and Population
Source
Year
Population Size in
Square
Miles
Total Number of Households (2011 Est.)
38,248
Claritas
1960
41,350 16.78
Average Household Income (2011 Est.)
$51,760
Claritas
1970
42,803 17.17
Median Household Income (2011 Est.)
$38,430
Claritas
1980
47,406 20.59
Lakeland Per Capita Buying Income (2011 Est.)
$21,973
Claritas
1990
70,576 44.23
1995
74,626 50.55
Lakeland Labor Force (2011)
42,958
AWI
2000
78,452 51.91
Employed (2011)
38,199
AWI
2001
82,942 54.15
4,759
AWI
2002
87,150 67.54
Lakeland Unemployment (2011)
11.10%
AWI
2003
88,741 67.60
Lakeland Private Employment (2011)
37,483
BLS
2004
89,731 69.94
Mid Florida Regional MLS
2005
90,851 71.38
Unemployed (2011)
Average Home Sales Price (2011)
$106,090
Single Family Permits (2011)
115
City of Lakeland
2006
91,623 72.17
Multi-Family Permits (2011)
6
City of Lakeland
2007
93,428 73.41
890,718
City of Lakeland
2008
93,508 74.33
Commercial Square Feet Permitted (2011)
11,522
City of Lakeland
2009
94,163 74.40
Retail Square Feet Permitted (2011)
50,031
City of Lakeland
2010
97,422 74.48
2011
97,690 74.62
Warehouse/Industrial Square Feet Permitted (2011)
Sources:
University of Florida Bureau of Economic
& Business Research (BEBR)
Bureau of Labor & Statistics (BLS)
Claritas Market Place 2011
Lakeland Economic Development Council (LEDC)
Mid Florida Regional MLS
Florida Agency for Workforce Innovation (AWI)
photo credit: Tom Hagerty
3
Population
City of Lakeland
Year
1995
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Polk County & Florida
Population
74,626
78,452
82,942
87,150
88,741
89,731
90,851
91,623
93,428
93,508
94,163
97,422
97,690
Sq. Miles
50.55
51.91
54.15
67.54
67.60
69.94
71.38
72.17
73.41
74.33
74.40
74.48
74.62
1990 Population by Age
16000
14000
12000
10000
8000
6000
4000
2000
0
Under 5
5 to 14
15 to 24
Year
1995
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Polk County
443,153
483,924
496,112
502,385
511,929
528,389
535,800
564,868
581,058
585,733
584,383
602,095
604,792
2000 Population by Age
25 to 34
35 to 44
45 to 54
Florida
14,336,202
15,982,378
16,331,739
16,674,608
17,071,508
17,561,732
17,918,227
18,349,132
18,680,367
18,807,219
18,748,925
18,801,310
18,905,048
2010 Population by Age
55 to 64
65 to 74
75 to 84
85+
2010 Population by Sex
2010 Population by Race
White or Caucasian
70.80%
Male
46.90%
Black or African American
20.95%
Female
53.10%
Hispanic or Latino
Other
Two or more races
12.60%
3.40%
2.70%
Source: U.S. Census Bureau
Asian
Native American
Lakeland has seen an 85% increase
in the population of residents aged
45-54 from 1990 to 2010
1.80%
.30%
Sources: U.S. Census Bureau
4
Population
Metro and Non-Metro
Population, 2010
Florida’s Top 25
Incorporated, 2010
City
Jacksonville
821,784
Miami
399,457
Tampa
335,709
St. Petersburg
244,769
Orlando
238,300
Hialeah
224,669
Tallahassee
181,376
Ft. Lauderdale
165,521
Port St. Lucie
164,603
Pembroke Pines
154,750
Cape Coral
154,305
Hollywood
140,768
Gainesville
124,354
Miramar
122,041
Coral Springs
121,096
Clearwater
107,685
Miami Gardens
107,167
Brandon
103,483
Palm Bay
103,190
West Palm Beach
99,919
Pompano Beach
99,845
Spring Hill
98,621
Lakeland
97,422
Davie
91,992
Miami Beach
87,779
Source: United States Census 2010
Metropolitan Statistical Area
Population
Population
Miami/Ft Lauderdale/Miami Beach
5,564,635
Tampa/St. Petersburg/Clearwater
2,783,243
Orlando/Kissimmee
2,134,411
Jacksonville
1,345,596
Sarasota/Bradenton/Venice Beach
702,281
Cape Coral/Fort Myers
618,754
Lakeland
Melbourne/Titusville/Palm Bay
543,376
Daytona Beach/Ormond Beach
494,593
Pensacola
448,991
Fort Pierce/Port St. Lucie
427,107
Tallahassee
367,431
Ocala
331,298
Naples/Marco Island
321,520
Gainesville
264,275
Fort Walton Beach
180,822
Panama City
168,852
Punta Gorda
159,978
Sebastian/Vero Beach
138,028
Palm Coast
Total All MSA’s
Total Non-Metro
Total Florida
5
5
602,095
Source: University of Florida Bureau of Economic
and Business Research, Florida
95,696
17,692,982
1,108,328
18,801,310
Workforce Development
Workforce Development
Recent Job Growth
10-Year Job Growth
Unemployment Rate
Sales Taxes
Income Taxes
Median Household Income
Per Capita Buying Income
Lakeland
0.14%
29.38%
11.10%
7.00%
0.00%
$38,430
$23,685
Lakeland Annual Labor Force
44000
42000
40000
38000
!36000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Economic Development Activity 1995-2011
2011 Lakeland Unemployment
By Month
13.0%
12.5%
12.0%
11.5%
11.0%
10.5%
10.5%
9.5%
J
F
M
A
,M
J
J
A
S
O
N
D
Lakeland's Average
Annual Unemployment Rate
12.0%
11.0%
10.0%
9.0%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Year
Projects
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
32
25
18
22
20
25
27
23
20
26
23
30
29
16
14
20
15
Jobs
602
690
730
1,093
3,295
533
1,705
1,505
768
1,300
1,110
609
734
1,247
1,468
401
212
Square Feet
1,290,400
1,057,100
1,110,000
1,552,500
1,676,000
1,861,000
1,692,450
1,431,517
770,968
1,269,673
1,640,489
1,309,512
1,057,892
1,827,878
434,006
691,833
613,220
Est.Capital
Investment
$ 36,770,000
$ 63,350,000
$ 20,900,000
$ 94,075,000
$ 79,250,000
$109,700,000
$ 75,400,000
$ 38,260,850
$ 15,364,555
$ 33,805,000
$ 29,932,600
$ 38,115,337
$ 44,083,425
$ 180,350,000
$ 70,671,672
$ 35,714,000
$ 13,007,000
Source: Lakeland Economic Development Council (LEDC)
“Where The Jobs Will Be in 2012”
In December of 2011 Forbes listed the Lakeland MSA as having the best job outlook in the nation for 2012.
The national employment survey completed by the Manpower Group, states that 17%
of Lakeland employers plan to add employees in the 1st quarter of 2012.
Industry Sectors
Lakeland MSA – Total Nonagricultural Employment (December 2011)
Goods Producing
Construction, Mining & Natural Resources
Manufacturing
Service Providing
Wholesale Trade
Retail Trade
Transportation, Warehousing & Utilities
Information
Financial Activities
Professional & Business Services
Education & Health Services
Leisure & Hospitality
Other Services
Government
23,800
9,900
13,900
12.3%
5.1%
7.2%
169,600
8,400
25,600
11,800
1,700
10,700
28,000
29,400
16,800
8,000
29,200
87.7%
4.3%
13.2%
6.1%
0.9%
5.5%
14.5%
15.2%
8.7%
4.1%
15.1%
5%
15%
4%
7%
4%
9%
13%
6%
15%
6%
1%
15%
Source: Florida Agency for Workforce Innovation
Industry Sector Comparison
1. Construction, Mining & Natural Resources
2. Manufacturing
3. Wholesale Trade
4. Retail Trade
5. Transportation Warehouse & Utilities
6. Information
7. Financial Activities
8. Prof. & Business Services
9. Education & Health Services
10. Leisure & Hospitality
11. Other Services
12. Government
35000
30000
25000
20000
15000
10000
5000
0
1
2
3
4
5
6
1990 Industry Sector
7
8
9
10
11
2011 Industry Sector
Employment opportunities within Lakeland’s Education and Health Services
and Professional Business industries have nearly doubled over the past 20 years.
12
Major Employers
Employer
Publix Super Markets, Inc
Lakeland Regional Medical Center
GEICO
Watson Clinic
GC Services
Rooms To Go Furniture
Liberty Mutual
Saddle Creek Corporation
Stryker Sustainability Solutions
Sykes
Business
Supermarkets (stores & warehouse)
Hospital
Insurance
Medical Clinic
Teleservices
Distributor
Insurance
Trucking & Logistics
Healthcare
Teleservices
Number of Jobs
6,644
4,540
1,850
1,500
1,000
900
654
625
600
500
Manufacturing
Publix Super Markets, Inc.
Key Safety Systems
McDonald Construction Corp.
Country Hearth Bread
Pepperidge Farm
The Ledger Publishing Company
Tampa Maid Foods
Carpenter Company
JBT Corporation
Keymark
Deli, Dairy & Bakery
Air Bag Manufacturing
Construction
Bakery
Bakery
Newspaper
Shrimp Processing
Insulation
Processing Machinery
Aluminum Extrusions
1,419
580
400
340
313
284
260
235
190
175
Government
City of Lakeland
Government
2,600
Headquartered in Lakeland, Publix Supermarkets
is adding to their 3 million square feet of manufacturing
and warehouse space with the construction of this
562,000 square foot expansion of their County Line Road
“low velocity” warehouse.
8
Wages & Income
Average Annual Wage
Industry
Annual Wage
Private Industry
$37,921
Public Administration
$41,406
35,000
Agriculture, Forestry & Fishing
$22,044
30,000
Construction
$40,016
25,000
Manufacturing
$39,400
Wholesale Trade
$43,891
Retail Trade
$28,160
2001 $28,890
2007 $35,568
Transportation & Warehousing
$38,610
2002 $29,505
2008 $36,920
Utilities
$51,370
2003 $30,277
2009 $37,356
Information
$38,167
2004 $31,387
2010 $37,939
Finance & Insurance
$44,191
2005 $31,928
2011 $37,185
Real Estate & Rental Leasing
$35,263
2006 $33,592
Professional, Scientific Services
$55,853
Management of Enterprises
$53,599
Administration & Waste Services
$34,203
Educational Services
$36,412
Healthcare & Social Services
$42,781
Arts & Entertainment & Recreation
$28,684
Accommodations & Food Services
$20,156
Other Services
$34,545
40,000
20,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: Florida Research & Economic Database
Per Capita Income
Year
Source: Florida Research & Economic Database 2011
The Tampa Bay Business Journal
reported in December of 2011 that the
average annual compensation for
high skill jobs in the Lakeland MSA had
risen to $46,318, marking a
1% from the previous year.
Lakeland
Florida
2001 $24,898
$29,804
2002 $25,106
$30,462
2003 $26,004
$31,242
2004 $27,965
$33,463
2005 $29,833
$35,498
2006 $31,090
$37,996
2007 $31,838
$39,256
2008 $32,433
$39,958
2009 $31,511
$37,387
2010 $31,998
$38,222
Source: Bureau of Economic Analysis(BEA)
Per Capita Income by MSA
9
Tax Information
General Information
The tax laws in Florida are advantageous both to industry and to individuals. There is no state personal income tax,
no state ad valorem tax on real or tangible personal property, no inventory tax and no inheritance tax. This is indicative of Florida’s favorable tax climate – which is lower than most other southeastern states.
Ad valorem rates in Lakeland and Polk County compare favorably with taxes in any other section of the United States.
The City of Lakeland has one of the lowest operating millages in the state at 4.1644.
State Sales Tax
Florida has a 6% state sales tax. Exemptions include food and drugs, machinery and equipment for new businesses,
and research and development equipment manufactured and used by a firm doing the research and development.
Lakeland/Polk County has an additional 1% local sales tax as of January 2005.
Corporate Income Tax
Florida corporate income tax liability is computed using federal taxable income, modified by certain Florida
adjustments, to determine adjusted federal income. A corporation doing business within Florida may apportion its
total income. Adjusted federal income is apportioned to Florida using a three-factor formula. The formula is a
weighted average, designating 25 percent each to factors for property and payroll, and 50 percent to sales.
Non-business income allocated to Florida is added to the Florida portion of adjusted federal income. An exemption
of up to $5,000 is subtracted to arrive at Florida net income. Tax is computed by multiplying Florida net income by
5.5 percent.
Communications Tax
Businesses providing communications services are required to register to collect and remit communications services
tax. Communications services include telecommunications, cable, direct-to-home satellite, and related services. This
definition encompasses voice, data, audio, video, or any other information or signals, including cable services that are
transmitted by any medium.
Homestead Exemption
On January 29, 2008 Florida voters approved an amendment to the Constitution allowing for a statewide reform of
Florida’s existing Homestead Exemption criteria. This reform, designed by the Florida Legislature to provide property
tax relief to homestead-exempted homeowners, owners of second homes, rental property owners and business
owners provides four significant changes to the previous exemption.
Expanded Homestead Exemption: Increase the current $25,000 Homestead Exemption by an additional $25,000
except on school board taxes.
Portability: Allows Homeowners to transfer up to $500,000 of their Save Our Homes Assessment Limitation benefit
to the new homestead.
Cap on Non-Homestead Property: The assessed value for all other properties without a homestead exemption will
be limited to a maximum of 10% a year.
Tangible Personal Property Exemption: Businesses will be eligible for a $25,000 exemption on equipment such as
computers, office furniture and fixtures.
In 2012 the tax Foundation ranked Florida as
5th best state on their annual State Business Tax Climate Index.
10
Tax Information
Statewide 2011
Operating Millage Rate
County Wide 2011
Millage Rates
Polk County
6.8665
Bradenton
5.2002
School Board
7.67
Clearwater
5.155
*Parks MSTU
0.4219
Daytona Beach
6.2598
*Library MSTU
0.2109
Ft. Myers
8.4
Ft. Lauderdale
4.1193
Auburndale
3.8393
Gainesville
4.2544
Bartow
3.9962
Hollywood
7.4479
Davenport
6.99
Kissimmee
4.6253
Dundee
7.6495
Lakeland
4.1644
Eagle Lake
7.6516
Miami
7.571
Fort Meade
3.3509
Orlando
5.65
Frostproof
7.8209
Pensacola
4.2895
Haines City
6.99
Plant City
4.7157
Highland Park
9.9759
Sarasota
2.9249
Hillcrest Heights
0.31
St. Petersburg
5.9125
Lake Alfred
6.99
Tallahassee
3.7
Lake Hamilton
7.593
Tampa
5.7326
Lakeland
4.1644
West Palm Beach
8.0739
Lake Wales
7.9998
Winter Haven
5.79
Mulberry
8.9
Polk City
8.6547
Tax Summary
Winter Haven
5.79
Corporate Income Tax
5.50%
Sales Tax
6.00%
Local Option Sales Tax
1.00%
Gross Receipt Tax
2.37%
Unemployment Tax (varies)
2.70%
Communication Services Tax
7.03%
* MSTU’s are paid by all residential
taxpayers of unincorporated Polk County
Intangible Tax - 1 mill per $1000 of assessed valuation
11
Education
Public School Graduation Rates
School
Harrison
Lakeland
George Jenkins
McKeel Academy
Lake Gibson
Kathleen
PCC Collegiate
Tenoroc
Lakeland MSA
Polk County
Florida
2011/10
100.00%
87.50%
87.50%
95.10%
79.20%
69.50%
98.20%
71.60%
83.87%
73.90%
80.10%
2010/09
100.00%
87.27%
90.63%
93.26%
86.40%
72.51%
96.85%
73.90%
86.38%
73.24%
79.00%
2009/08
100.00%
84.50%
86.20%
96.20%
82.30%
70.00%
98.80%
N/A
82.70%
71.60%
78.60%
Educational Attainment in Lakeland
Population Age 25 + (Polk County)
Total #
High school graduate
21,119
Some college, no degree
12,708
Associates degree
5,108
Bachelor’s degree
9,095
Graduate degree
4,859
2007/08
100.00%
88.70%
87.70%
100.00%
83.90%
71.70%
97.60%
N/A
86.00%
73.60%
75.40%
2007/06
98.50%
82.00%
90.80%
97.20%
71.60%
75.10%
98.00%
N/A
83.17%
68.80%
71.00%
2006/05
100.00%
81.60%
88.80%
99.00%
82.40%
76.80%
100.00%
N/A
85.50%
70.50%
71.90%
2005/04
100.00%
89.80%
88.40%
93.30%
81.50%
71.10%
98.00%
N/A
84.90%
71.60%
71.60%
%
33.9
20.4
8.2
14.6
7.8
Florida Southern College was ranked as one of America’s Most Beautiful College
Campuses by Forbes in September of 2011.
Public/Private Colleges and Universities
Southeastern University
Florida Southern College
University of South Florida
Webster University
Polk State College
Proprietary Colleges and Universities
Everest University (formerly FMU)
Keiser University
Trade and Technical Schools
Florida Career Institute
Travis Technical Center
Estimated Enrollment
3,069
2,429
4,229
200
11,336
845
1200
155
1,200
Florida Southern College and Southeastern University were ranked #2 and #47
respectfully in the 2012 U.S. News and World Report regional ranking
for Colleges in the South.
12
Economic Incentives and Redevelopment
GRIFFIN ROAD
ER
LAKE PARK
BELLA
VISTA
DRIVE
S. FLORIDA AVENUE
ORANGE ST.
SIKES
BLVD.
HOLLINGSWORTH
ARIANA STREET
SUCCESS AVE.
ARIANA STREET
LAKE
HUNTER
LAKE
MORTON
INGRAHAM AVE.
W. LIME ST.
LAKE PARKER AVE.
LAKE
MIRROR
.
MON ST
LAKE E. LE
BEULAH
LAKE PARKER
E. MEMORIAL BLVD.
LAKE
WIRE
W. MAIN ST.
S BLVD.
GEORGE JENKIN
LAKELAND HILLS BLVD.
LAKE
BONNET
GARY RD.
E. MAIN ST.
LA
KE
BO
NN
Y
LAKE
HOLLINGSWORTH
Additional Economic Development Incentives
Qualified Industry Tax Refund Program (QTI)
Quick Response Training Program (QRT)
Economic Development Transportation Fund (Road Fund)
Economic Development Impact Fee Mitigation (EDIFM)
Incumbent Worker Training Program (IWT)
Urban Job Tax Credit
Sales Tax Refund for Building Materials
A refund is available for sales taxes paid on the purchase of building materials used to rehabilitate
real property located in the Enterprise Zone. Both businesses and residents are eligible for this
incentive that refunds up to $5,000 of the sales tax paid for building materials. Limit one refund per
parcel of property.
Sales Tax Refund for Business Machinery and Equipment
A refund is available for sales taxes paid on the purchase of certain business property, which is used
exclusively in the Enterprise Zone for at least 3 years. This incentive refunds up to $5,000 of the sales
tax paid for purchases of at least $5,000 for machinery and equipment used in the Enterprise Zone.
Community Contributions Tax Credit Program
Allows businesses a 50% credit on Florida corporate income tax, insurance premium tax, or sales tax
refund for donations made to local community development projects. Businesses are not required
to be located in the Enterprise Zone to be eligible for this credit.
For more detailed information about these incentives visit the City’s website at
www.lakelandgov.net or Enterprise Florida at www.floridaenterprisezones.com.
13
MARTIN LUTHER KING JR. BLVD.
W. MEMORIAL BLVD.
WABASH AVENUE
Enterprise Zone Property Tax Credit (Corporate Income Tax)
New or expanded businesses located within the Enterprise Zone are
allowed a credit against Florida corporate income tax equal to 96%
of ad valorem taxes paid on the new or improved property.
LINCOLN AVENUE
1OTH ST.
WABASH AVENUE
Enterprise Zone Jobs Tax Credit (Sales and Use Tax)
Allows a business located within the Enterprise Zone to take a sales
and use tax credit for 20 percent of wages paid to new employees
who reside within the Enterprise Zone. A business must create at
least one new job to be eligible.
RO
AD
PROVIDENCE ROAD
KA
TH
LE
EN
Financial Incentives offered in Lakeland’s Enterprise Zone
Enterprise Zone Jobs Tax Credit (Corporate Income Tax)
Allows a business located within the Enterprise Zone to take a
corporate income tax credit for 20 percent of wages paid to new
employees who reside within the Enterprise Zone. A business must
create at least one new job to be eligible.
N. FLORIDA AVENUE
Florida’s Enterprise Zone Program was created to provide the
necessary means to assist local communities, their residents, and the
private sector in creating greater economic activity in distressed
areas and to provide jobs for residents of such areas. An Enterprise
Zone is a specific geographic area targeted for economic revitalization. Designed to encourage economic growth and investments in
the City’s urban core, the program offers tax advantages and
incentives to businesses and property owners located within the
Enterprise Zone.
Redevelopment and Economic Incentives
Lakeland Community Redevelopment Agency
The City of Lakeland is on a course of constant change and improvement. Many of the major changes occurring
within the “core” of our city are as a direct result of activities of the Lakeland Community Redevelopment Agency
(CRA). The CRA works in concert with the City of Lakeland to rebuild and revitalize many of our more challenged
neighborhoods. The goal of the CRA is to continue to build and strengthen the heart of our city by providing the
appropriate infrastructure and incentives for new and renewed property investment.
Overview
The City of Lakeland has four CRA target areas, or CRA districts. They are Downtown which was established in 1977,
Dixieland and Mid Town which were created in 2001, and Williams which was created in 2002. Each of these areas are
dependent taxing districts established by the local government for the purpose of carrying out redevelopment
activities that include reducing or eliminating blight, improving the tax base, and encouraging public and private
investments in the CRA.
Organization
The City Commission is the official Community
Redevelopment Agency for Lakeland and each
specific redevelopment area operates under the
leadership of an Advisory Board.
ILL
YH
EP
SLE
RD
R
ILL D
LL H
E LAKE PARKER DR
MA
RD
BELLA VISTA ST
W TENTH ST
TENTH ST
EN
LE
RD
N WABASH AV
LAKE PARKER
SOUTH BLVD
LAKE PARKER AV
LAKE BONNY
PALMETTO ST
MCDONALD ST
ARIANA ST
HARDEN BLVD
LAKE HOLLINGSWORTH
Please visit www.ldda.org and www.lakelandcra.net for additional information.
NEW JERSEY RD
WABASH AV
INGRAHAM AV
N FLORIDA AV
MISSOURI AV
FLORIDA AV
VD
BL
LAKE
MORTON
98
ES
SIK
BEACON RD
14
LIME ST
ST
US
Dixieland CRA
ORANGE ST
LIME
LAKE
HUNTER
W HIGHLAND ST / GREENWOOD ST
E MAIN ST
HOLLINGSWORTH RD
S WABASH AV
OLIVE ST
Dixieland
RD
IN ST
LAKE
BEULAH
GARY RD
LAKE
MIRROR
W MA
S BLVD
JENKIN
OW
GEORGE
LAKE
WIRE
PARKER ST
RT
BA
LAKE
BONNET
MASSACHUSETTS AV
MEMORIAL BLVD
Downtown CRA
Downtown
GRANADA ST
BELLA VISTA ST
FIFTH ST
Midtown CRA
Mid Town
(LAKELAND HILLS BLVD)
EN
PROVIDENCE RD
LE
D
LR
HIL
MASSACHUSETTS AV
MA
TH
MARTIN LUTHER KING BLVD
LL
KA
TH
CRA projects are funded by "tax increment
financing"which works as follows: the value of
real property in a redevelopment area is determined on a fixed date; as the value of the real
property appreciates, the tax revenue on the
appreciated portion of the value (the increment) is set aside for CRA projects; the City and
County continue to collect the tax revenue on
the original real property value. Most programs
are designed to leverage tax increment by
encouraging private developers to invest in CRA
districts.
CR 582 (GRIFFIN RD)
KA
Projects and Funding
CRA projects must serve a public purpose and
must address concerns raised in the adopted
redevelopment plans for each area. Possible
CRA programs include street and streetscape
improvements, park improvements, development of infill housing, recruitment of new
businesses and partnership with job-training
and placement services.
N FLORIDA AV
ROBSON ST
SYLVESTER RD
Housing
Housing in Lakeland
Median Home Age
34 Years
Average Sale Price
$106,090
Home Appreciation
-12.16%
Home Ownership Rate
47.46%
Renter Occupied
39.77%
Vacancy Rate
12.77%
Average Monthly Rent
$798
Millage Rate
4.1644
Existing Home Sales in Lakeland
Year
Units Sold
Average Price
2001
2,561
$104,546
2002
2,629
$108,306
2003
2,883
$119,162
2004
2,938
$133,440
2005
3,676
$175,224
2006
3,371
$196,290
2007
2,233
$192,842
2008
1,857
$160,372
2009
2,357
$126,568
2010
2,421
$115,075
2011
2,456
$106,090
Source: Mid Florida Regional MLS
Housing Sales In Lakeland
4000
3500
3000
2500
2000
1500
1000
500
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Housing Prices in Lakeland
$250,000
$200,000
$150,000
Ranked #1 Hot Spot for
Global Homebuyers by
Inman News.com
in 2012
$100,000
$50,000
$0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Average Annual Sales Price
15
Construction & Development
Single Family Permits
Year
Permits
Permit Valuation
2001
183
$ 21,043,478
2002
220
$ 28,611,809
2003
257
$ 34,200,806
1400
2004
380
$ 49,241,780
1000
2005
544
$179,996,957
800
2006
544
$ 99,101,767
400
2007
458
$107,385,621
2008
252
$ 55,438,488
2009
144
$ 29,771,733
2010
142
$ 30,467,000
2011
115
$ 25,139,223
Residential Construction Units
1200
600
200
0
2001
2002
2003
2004
2005
2006
2007
Single Family
2008
2009
2010
2011
Multi-Family
Commercial/Industrial Square Foot Permitted
Year
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Warehouse/Industrial
508,656
139,373
1,537,656
456,816
1,047,852
926,792
24,446
76,000
103,482
890,718
Commercial Office
84,393
113,486
122,057
81,231
190,472
92,825
103,447
101,517
81,857
11,522
Commercial Retail
184,094
155,607
543,717
447,596
443,846
324,051
97,557
3,215
18,046
50,031
In November of 2011 Realtor.com listed Lakeland as 7th on their national list
of cities that are leading towards a general real estate recovery and
a stabilization of the housing sector.
Total Permit Valuation
$600,000,000
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$0
2001
2002
2003
2004
2005
16
2006
2007
2008
2009
2010
2011