Why WPCV! - Hall Lakeland

Why WPCV!
WPCV has been Central Florida's COUNTRY Leader since 1973. The North American
Country Music Associations, International named WPCV the "FM Radio Station of the
Year 2000". In a radio world of ever changing call letters and musical formats, WPCV
listeners know where to find their country music and your commercial message.
WPCV is home to the Number One rated Morning show and the 2012 Academy of
Country Music (ACM) Broadcast Personalities of the Year: Roger Todd, Tom O'Brien
and Melissa Moran, The 97 Country Breakfast Club. They have also been twice
nominated for the Country Music Association’s (CMA) Morning Show Personalities of
the Year.
Mike James, WPCV Program Director was named one of the fifty best Program
Directors in the country by "Radio Ink" magazine in 2006.
WPCV backs up your advertising campaign with HEAVY PROMOTION throughout
Central Florida...including the 97 COUNTRY GIANT BOOM BOX remote broadcast
studio.
WPCV is the only radio station in Central Florida offering REGIONAL TRAFFIC
REPORTS covering the I-4 corridor from coast to coast.
WPCV is an OFFICIAL EMERGENCY INFORMATION SOURCE for Central
Florida, staying on the air with auxiliary generators through any power outages.
WPCV has been a top rated station in Central Florida for over 30 years. Although
targeted to the 25-54 demographic, WPCV's audience is evenly distributed throughout
ALL KEY DEMOGRAPHIC GROUPS.
WPCV covers from GULF TO OCEAN -there is no wasted signal. WPCV broadcasts
worldwide on the web at WPCV.com.
Station Profile
WPCV is a 24-hour, 100,000 watt FM contemporary country radio station located at
97.5 on the dial, serving over 12 counties in Central Florida. Geographically our tower
is located more centrally than any other station in the state. We reach into both the
Orlando and Tampa markets, and with auxiliary generators, WPCV stays on the air
through any power outages, establishing it as an official emergency information source
for Central Florida.
WPCV's fonnat is contemporary country music mixed with compatible hits from the
past. At WPCV, we are dedicated to Central Florida's listening audience and play what
they want to hear. That's what makes WPCV number one in Central FloricL1!
404 West Lime Street· LaKeland. FL 33815-4651 • P.O. Box 2038, lakeland. FL 33806 • (863) 682-8184 • FAX II: (863) 683-2409
MARKET INFORMATION......
WPCV truly serves Central Florida, one of the premier growth areas in the nation. WPCV’s
primary signal effectively reaches 12 counties in the state. Three major cities are also located
within our total coverage area; Orlando, Lakeland and Tampa, whose population rank them
among the top 100 cities in the United States. WPCV’S continuing investment in Central
Florida proves its ability to keep pace with the surging demands of the constantly exploding
population.
WPCV is based in Polk County which has a current population of 623,009. Polk is home to
Publix Super Markets, a Fortune 500 company, W.S. Badcock Corporation, Amazon, Saddle
Creek Logistics, Legoland, and Comcar Industries. Polk County is also the winter home for
the Detroit Tigers major league baseball team. Polk County is Central Florida’s rising star!
NONDISCRIMINATION POLICY: Hall Communications and its station[s] do not discriminate in advertising contracts on the basis of race or ethnicity. Any
provision in any order or agreement for advertising that purports to discriminate on the basis of race or ethnicity, even if handwritten, typed, or otherwise
made a part of a particular contract, is hereby rejected.
Programming Inforlnation
Music
WPCY selected contemporary cOtmtfy music mixed with compatible hits from the past
as its fonnat, because of its mass appeal in the Central Florida region.
Our nationally known programming consultant, Patrick Broadcasting Consulting,
assists us in setecting music which is recognizable to the growing number of new
country listeners of all ages. At the same time, we give OUf established listeners the
feeling that they are hearing more of the country music they love on WPCV than any
other radio station.
This selection of music, combined with more information and creative, original
promotions, keeps WPCY number one in Central Florida!
404 West Lime Street • Lakeland, FL 33815-4651 • P.O. Box 2038, Lakeland, FL 33806 • (863) 682-8184 • FAX #: (863) 683-2409
Remotes
One ofWPCV's most popular events is our remote package. WPCV will bring its
roadshow to your business site for a minimum three-hour live broadcast. One of the
V.fPCV personalities will air three live commercial breaks during each hour.
WPCV wilt provide free prizes throughout the remote. Twenty-five live fifteen-second
promotional announcements will air the week preceding your remote to assure plenty of
public ity for your special event! As an option, you may add the giant 97 COUNTRY
BOOM BOX remote broadcast studio to your event. WPCV has exclusive rights to the
nationally known BOOM BOX in Lakeland, Orlando and Daytona Beach markets. Due
to demand, advance reservations are recommended.
Throughout Central Florida, whenever grand openings, major sales promotions, benefits
or other special events occur, you will find WPCV live on the scene!
404 West Lime Street • Lakeland, FL 33815-4651 • P.O. Box 2038, Lakeland, FL 33806 • (863) 682-8184 • FAX II: (863) 683-2409
I
I
/
/
/
/
\
\
\
\
/
\
\
I
I
\
\
I
I
I
/
I
/
404 W. Lime St., P. O. Box 2038, Lakeland, FL33806 (941) 682-8184 • Fax (941) 683-2409
I
/