How many licks does it take to get to the center of a Tootsie Pop?

How many licks does it take to get to the
center of a Tootsie Pop?
Connect:
@gilrogers
#IACAC
What is Zinch?
• Zinch connects colleges
and universities to best-
fit students
• Over 4MM students have
used Zinch to connect
with schools
• In 2012 to date, Zinch
has helped 40% of all
college bound seniors in
their college search
From the Students
Why this study?
Survey Methodology
Our Findings
Researching Schools
ADMITTED!
APPLIED
RESEARCH
Right Time | Building their consideration set
8
Right Time | Building their consideration set
Preferred Channel | Resources utilized
10
As Recently as Last Week
Right Channel | Websites used to gather info
Right Channel | Direct Mail
Right Channel | Direct Mail
14
Right Channel | Direct Mail and Diversity
Right Message | Relative Weight
Right Message| E-mails that resonate
Applied
ADMITTED!
APPLIED
RESEARCH
From the Students
Preferred Channel | Resources Utilized
Right Timing | Outreach that matters
Right Message| E-mails that resonate
Recommendation | Counselor Outreach
• Guidance Counselor Outreach
Beyond High School Visits
• Newsletters focused on
resources and not “fluff”
• Messaging based around what
gets the greatest response
Accepted/Deciding Where to Enroll
ACCEPTED
APPLIED
RESEARCH
From the Students
Preferred Channel | Resources Utilized
Industry Best Practices
Tactical Events and Programs
Personalized Interaction
The Results
Key Takeaways
Thank you!
Gil Rogers
(c) 860-990-2745
[email protected]