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COLLECTOR’S E D I T I O N CORY GUNZ LYRICAL SHARP SHOOTER DOO WOP THE BOUNCE MASTER P. CUTTA GOT BEEF? SICKANOMICS COVER 1 COLLECTOR’S E D I T I O N COVER 2 CONTENT VOL.1 ISSUE 3 FEATURES DJ SICKAMORE 62 DJ Sickamore: the beat-maker, heattaker playin’ up the industry with hot hustles and top tracks. Don’t miss out on his music sensations, compilations and A&R creations. The rector of Sickanomics, DJ Sickamore micro and mack. 42 NOEL 46 Inspired by the soul avenue, Noel, the music industry’s newest rhythm and blues artist, exposes fans to his love for the art of music. Raised in a setting for the soul, Noel felt it only made sense to walk down that road for a career. CORY GUNZ The Apprentice and lyrical sharpshooter Cory Gunz representing the Bronx, New York pops at the game with his edgy metaphors. Gunz loaded and aimed at the streets, the new boy wonder wrecking mixtapes stateto-state is set to shoot. BUCK 50 50 Looking through the scope, the industry is just starting to hear Buck 50’s name buzzing. The streets are watching for the Pennsylvania street star on the rise. Stay tuned, in the near future the game will watch him climb the charts. 54 DJ DOO WOP Doo Wop, a well respected pioneer DJ and heavily absorbed on the mixtape circuit, has laid the pavement for most present day DJs generating massive business on the disc jockey front. He politics with the streets about his come-up as one of the best who ever did it. >DJ SICKAMORE On cover one and this page: (“Sickanomics 101” Pg. 62) Photographed Exclusively for Mixtape Magazine By RON WEXLER 4 www.mixtapemag.com CONTENT VOL.1 ISSUE 3 FEATURES 72 DJ DRAMA The man behind the production of the Gangsta Grillz mixtape series plugs the streets to his hustle into the star light. Street certified from north to south, crossing terrains east to west, DJ Drama outlines why he demands the cover. 58 DJ P. CUTTA Mixtape artist’s war over beats, P. Cutta, the Street Wars producer, spreads his story about the evolution of his drama filled mixtapes. Hardcore lyrics over just as harsh tracks, P. Cutta chops up beef on the streets. WELCOME TO ATLANTA 81 The south breeds movers and shakers such as Stat Quo, Trillville, DJ Jelly, Real Street Promotions, Young Jeezy, Killer Mike, and DJ Bobby Black. Mixtape Magazine welcomed the opportunity to fly south and kick it with the various clicks making Atlanta tick. >DJ DRAMA On cover two and this page: (“You Don’t Want Drama” Pg. 72) Photographed Exclusively for Mixtape Magazine By RON WEXLER www.mixtapemag.com 7 CONTENT VOL.1 ISSUE 3 COLUMNS Awesome 2: Idris 22 Special K and Teddy Ted talk through the media wire to Idris from HBO’s The Wire about his sharp acting and DJ skills. DEPARTMENTS 12 Editor’s Letter From North to South, Mixtape Magazine sticks the streets with an urban dose of lethal injection. DJ Sickamore and DJ Drama of The Aphilliates hook us to their mixtape stories. 14 Feedback This month’s featured mixtape: Gasolina by DJ Quest. Power of an Attorney 16 “Are you in the game but clueless about the role of a key power player to escalate the value of your hustle?” Get smart, Mixtape Magazine suggests connecting with a powerful attorney. Journey of a Journalist 18 Click-clack goes the keys on the keyboard. Mixtape Magazine reveals the truth about nailing exclusive stories. G3: Graffiti, Growing, Giving 26 Graffiti is Hip Hop’s most versatile and creative use of expression. Graffiti is also a unique way to stop the violence notes one team behind the mission. Executive on the Run 28 “For Promotional Use Only,” are four words that link Rob Love of J Records to the pocketed success of many Hip Hop greats. 30 Industry Profiles 96 Fashion Dept. Instead of boxing, your boy-boy Zab Judah knocks the block out with a breath taking fashion spread. The look is spring but translates through the summer and fall. In or outdoor, Mixtape Magazine’s exclusive photo shoot is off the hook. 104 MixTech 110 Reviews 118 West to East 120 The DJ Vault Mixtapes, albums, or DVDs, you name it, Mixtape Magazine got a review or two in the stash. Honest critiques from the streets for the streets. Decide for yourself if the product is fire or freezing. Reputable DJs nationwide report the top 5 songs and local talent on their play list. >DJ DOO WOP On this page: (“DJ DOO WOP” Pg. 54) Photographed Exclusively for Mixtape Magazine By RON WEXLER 8 www.mixtapemag.com p l a n v o l u m B e 1 Founder, Publisher and CEO Luigi Agostini Co-Founder and CFO Richard “Ricstar” DelGiudice Editor-In-Chief Karen “Kay Konnect” Hudson Advertising Director Jeff French Art Director Max Lora Music Editors plan B Staff Photographer Ron Wexler Contributing Photographer Felix Natal Jr. Fashion Director Damarko GianCarlo Marketing & Circulation Management E. Entertainment Group and Publishing Street Team Management Rissa Entertainment & Promotions Contributing Writers Frankie Boy, Lindsay Whitney, Jeremy Daspin, Rea, Jessie Williams, Isegoria, Ashlene Nand, Marie Smith, AZ of Urban Connects & Special K & Teddy Ted Editorial and Advertising Information 244 Fifth Avenue, Suite 2371 New York, NY 10001-7604 TEL: (212) 340-1999 EMAIL: [email protected] WEB: www.mixtapemag.com All content of this publication and subsidiary web site content, including photographs, images, and illustrations are the exclusive property of E. Entertainment Group & Publishing/Mixtape Magazine, LLC and its contributors. Therefore, any reproduction in content without the express written consent of E. Entertainment Group & Publishing/Mixtape Magazine, LLC is strictly prohibited. E. Entertainment Group & Publishing/Mixtape Magazine, LLC reserves the right to edit or refuse all material and listing submissions and it is not responsible for errors, edits and or omissions. E. Entertainment Group & Publishing/Mixtape Magazine, LLC assumes no liability for, nor endorses any products or services advertised herein. © 2004 E. Entertainment Group & Publishing/ Mixtape Magazine, LLC All RIGHTS RESERVED EDITOR’SLETTER CASE CLOSED! Verdict: Guilty for killing the game! Mixtape Magazine’s Transcript in Street Court: The small deuce-deuce stashed in our pocket was pleading to pull out on the game. Pap! Pap! We had to bully the block harbored by a few big boy publications who thought we lost the “Champion” street belt that was earned with our bare hands on the corners. Systematically, while the game was scrutinizing and criticizing our ability to smash the media DJ set, we were creatively hibernating in the lab. Street Investigator: But why did you kill the game? Mixtape Magazine: Due to pressure and the power of respect! Yes, we popped off our glossy metal with a unique deucedeuce cover. Yes, we cocked the tool and let loose with DJ Drama, the south mixtape-lieutenant and DJ Sickamore, the north mixtape-chief on our third installment. Yes jury, in street court we are guilty for lethally injecting the DJ game with exclusive interviews and editorials, along with crispy as Frito’s photoshoots. What would you do if you were us Street Investigator? Lay down-face down, or stand firm like the future of media? Street Investigator: But why the dual cover approach? Mixtape Magazine: Due to changing coastal temperatures and unforeseen storms that blasted at our foundation. Although scratched and weathered, but hardly damaged by doom, and seeking a sun anyway, we grabbed our boarding passes, a stash of cash, got suited up, and flew south to Atlanta, Georgia for talents: The Aphilliates, DJ Jelly, DJ Bobby Black, Stat Quo, Young Jeezy, Killer Mike, Trillville, and marketing company Real Street Promotions. Thanks: Orlando McGhee, Jeanise, Mike, Lanique, Will, Mike, Kinky B., Zeek, and Grafh for making the connections possible and southern hospitality. Although the storm up north tumbled like volcanic rocks on our porch, we grabbed memorabilia of; Street Wars’ own P. Cutta, Streetsweeper’s DJ Radio, and pioneer DJ Doo Wop, as-well-as artists Cory Gunz, Buck 50, Shampelli, and Noel. We snatched stories on Harlem’s producer Ron Browz, Executive Street promotions wizard Rob Love of J Records, and June Balloon. We tucked the legendary Awesome Two’s tape of Idris Elba from HBO’s The Wire spitting about his musical background. We filed leaflets of informative articles; The Power of the Attorney, The Journey of a Journalist, and Stop the Violence in our pockets. We stuffed in our wallets our new section of new talent; Backstreets Cross Avenues; Priest/Firehouse Muzik and Pryme Tyme. Lastly, we clutched our West-to-East top DJ picks, along with snapshots of hardcore Mixtape Reviews and a knock out fashion spread with Zab Judah. Rest in Peace, Screw of Block Royal. Signed, Sealed and Delivered By, Kay Konnect Editor-in-Chief 12 www.mixtapemag.com FEEDBACK Dj Quest’s Reggaeton mix CD, Gasolina, was caliente! After listening to over 30 tracks of remixes, track numbers 4, 5, 7, 14, 19, 29 and 30 were the most energetic and pumpin’. This CD is so hot it makes everyone want to dance... even those with no rhythm. It’s so well mixed with a variety of Hip Hop, Reggae, R&B, Reggaeton. Everyone should have a copy! Yajaira Pons Warwick, RI GASOLINA by DJ SUSS ONE I must admit I am a Reggaeton fanatic. I instantly fell in love with this CD the minute I put it into my CD player. DJ Quest turns the heat up with flava mixes featuring today’s top Hip Hop and R&B Artists with a fusion of Reggaeton’s brightest stars and beats. Expect to hear Reggaeton remixes by Ivy Queen, Daddy Yankee, 50 Cent, Usher, Ashanti and many more. My favorite was Game’s track featuring Tego “We Don’t Love Them” where Game raps in Spanish. If you’re a reggaeton fan, than DJ Quest’s Gasolina is definitely a worth while cope. Quest, thanks for bringing back memories of home. From beginning to end the DJ Quest CD is a perfect blend of creativity, variety and flow. The CD catches your attention from the opening track and doesn’t let go until the very end. This CD is the perfect example of why Hip Hop and Reggaeton are a match made in heaven. Zamena Ladak Orlando, FL Steve Mendez Stationed In Iraq.. Representin’ San Diego, CA DROP US A LINE... Write us on either your favorite or least favorite mixtape. Please include your Full Name, Address, and Phone Number. Mixtape Magazine reserves the right to edit feedback for clarity and/or word count. 14 By Mail: Mixtape Magazine Attn.: FeedBack 244 Fifth Ave., Suite 2371 New York, NY 10001-7604 By E-mail: [email protected] www.mixtapemag.com Written By: Frankie Boy So you are the hottest artist on the streets right now? Every major mixtape floating through the city is blessed by your lyrical presence? The Clues, Funk Flexs and Whoo Kids are shouting your name across exclusive beats. Business wise you got a manager you trust, a notable producer, and even a low end publicist on your set. Simply, you are air tight packaged and ready to take meetings with key records labels. Moving forward, Joe Smith, top executive at the majors wants to discuss a potential deal that will make you prime time in no time. You are on fire, and ready to ink between the lines of a binding contract. “So who represents you legally?” The five word question leaves you frozen. STOP!!!! The question is a testament to the power of the attorney. In an entertainment industry where windows of opportunities are slow to open yet swift to shut, the power of legal representation is one screwdriver that can pry windows and keep them wide for success. POWER Power is what strong entertainment lawyers should possess. The most experienced and well connected have truck loads of it. Often we are boggled by the flamboyant and flashy stories of artists and their great adventures with olive green hundreds, candy coated cars, stiletto hoes, and sold out shows. Granted some of the lifestyles are fabricated, but those who walk the talk have no choice but to tip their fitted hats to their mahogany brief case toting, three piece suit wearing power attorney. Rightfully so, it is because of their strong legal guidance coupled with their smooth suede tongue and untapped negotiating skills that helped these artists obtain their true wealth. Never discrediting the power of a grinding management team, but dare them to compete with a high powered attorney…goal: MAJOR RECORD DEAL, nine times out of ten, the lawyer will be stronger at nailing a beneficial arrangement for all parties. 16 www.mixtapemag.com The power attorney could mean the difference between your freedom as an artist or imprisonment by poorly negotiated contracts. Draw a parallel by using the criminal arm of an illegal profession. Imagine facing a double digit sentence. Who would you seek to fight your case for freedom? A power attorney like Johnnie Cochran or a court appointed lawyer? The outcome varies by your selection. Not to say that you have to obtain the Jonnie Cochran’s of the music industry, but without durable and knowledgeable legal advisors, there could be a call on your show before the curtains are drawn. Next lesson, it is not just about any attorney, but the right attorney. Not every lawyer can get you fifty acres in land with the four car garage. Research of their career has to be conducted. Experience has to be in the books. There is nothing worse than getting in bed with a virgin to the game. A lawyer whose law school graduation gown is little over a year old may not have as much professional experience and may hurt your chances of negotiating the right package. Realize the power of an entertainment lawyer lies in their relationships which are materialized through years of being active in the game. Of course, the more experience the lawyer possesses, the higher the price tag. However, that is the nature of business in any field. Note: if the attorney envisions potential dollar signs for you or your group, they may consider alternative payment or barter arrangements. Attorney-at-Law Robert A. Celestin who represents Petey Pablo, 3LW, City High, and numerous up and coming acts holds an undergraduate degree from the Ivy League Yale University and a law degree from the reputable Columbia University. He found his first job in the music industry at Arista Records’ legal department where he represented acts like Whitney Houston and Kenny G. He later met Andre Harrell and landed a position as the Vice President and Manager of Uptown Records. Because of his work ethic and strong industry connections Celestin was able to launch his own legal practice which stock piles more juice in the game than the beverage aisles at local supermarkets. “Because of who I am and what I do, I’m considered more of a credible source” Celestin noted to Mixtape Magazine. More important than just getting signed are the issues that arise once you land a deal. After the ink has dried on your recording contract the game can get so dim that you could find challenges in understanding the differences between royalties, publishing, and collecting your entitled earnings. A legal wizard is necessary to shed light on that fine print. In an industry where artists make much less than they are worth, it is imperative not to be swayed by questionable offers. A powerful attorney simply is the first and last line of defense. www.mixtapemag.com 17 18 www.mixtapemag.com www.mixtapemag.com 19 How long have you been acting? Idris Elba: I want to say like 12 years. I have been acting since I was 18 or 19 years old. Awesome Two: A lot of people don’t know that you DJ, how long have you been DJing? Idris Elba: I have been DJing pretty much 15 or 16 years. When I was a young teenager my uncle had a sound system. I used to travel with him and his sons. We would be at a wedding and he would take a 5 minute break and not come back all night. We would have to play these weddings for him. Awesome Two: Were you playing in London? entertainment. Awesome Two: Idris, Where are you from originally? Photo Credit: Ron Wexler I dris Elba, who played the role of street smart Stringer Bell on HBO’s The Wire shares with the legendary DJs Awesome Two his parallel love for DJing and acting. The United Kingdom native is a long time investor in the Hip Hop culture. Although he was nestled hundreds of miles across the ocean, he was heavily absorbed in the music. Idris opens the door to his creative world as he approaches the DJ platform, another part of his lucrative hustle in 22 www.mixtapemag.com Idris Elba: I am from the East London, Hackney area of England, which is equivalent to your Brooklyn or Queens, New York setting. It’s not very rich, just a lot of working class people, lots of hoods you know what I mean? Awesome Two: www.mixtapemag.com Idris Elba: My background comes from pirate radio. I was on Climax FM and paradise FM. These were grimy, small community radio stations in East London. I used to have my show on Climax between 6pm and 8pm. The demographic of that was basically the hood. In my early twenties I started playing more in the west end. You could consider that like your Manhattan, more upscale dances. Awesome Two: What DJs did you look up too? Idris Elba: Well with the sound systems Desi D, Barry White, Main Attraction, and TNT. They were a soul sound system 23 corny. I don’t want anybody to buy my tapes expecting some corny sh*t. I want them to know that this dude really does that thing with the tapes. Awesome Two: What mixtapes coming? table as far as a DJ? generally. My DJs as far as Hip Hop was; Norman J, he was dope with DJ blends. His mixing was crazy. Awesome Two: How about DJs from the U.S.? Idris Elba: Well we would hear when DJs came and did guest spots on the radio. But I was coming to NY since like 1991, and there was this kid DJ Eric, he used to DJ at Nells downstairs. He was super sharp as far as the big leagues. I heard you (Awesome Two) on the low a couple of times. Kid Capri was a crazy DJ. He is one of the illest. Awesome Two: What are you trying to bring to the 24 Idris Elba: As far as I am concerned, DJing is my first love. I haven’t really been doing it to for the commercial aspect to blow up, or to be famous until recently. I think I want it to be a dual career. For me it’s like taking on a character as a DJ. I don’t play out too much. I don’t do it just for the sake of booking gigs. I do it because I like to. I see the value of it, and I am thinking of taking Big Dris to a level where I travel with it. I want to DJ around the world. I want to be a respected as a DJ amongst other DJs. I want to put out production in terms of mixtapes, and I want to be as crazy as I can with that. Awesome Two: As far as acting, when did your big break happen? I d r i s Elba: It’s always been really gradual. Obviously my first big break was the first time I got a job in England. I hadn’t gone to a drama school or anything like that. I was doing it the hard way, which was auditioning. Basically I got this audition for a play. It was a big old part in London. To make a long story short, it was one of my best, best works. I did that play for almost a year. Through that play I got the opportunity to meet the casting directors and the agents. That was my first big break. The play was called “Coming Home.” Awesome Two: What’s bigger, your love for DJing or the acting? Idris Elba: (Laughs) I have been acting a long time and I love it. However, I have been DJing a long time. Acting does pay the bills. I want to do this DJ thing heavy you heard? When I do the mixtapes, I’m not trying to come out you got Idris Elba: Well the ones that are out now are the Indigo Red. I got like six tapes with them when I did that endorsement. I am going to do another Flip the Script which is my brand. It’s a blend tape with freestyles. I want to make it bigger, make it a double CD, and drop another CD that has pure unknown artist on there. Awesome Two: We all love The Wire, but what’s the next project for you? Idris Elba: Well I am promoting the film for HBO that I did called Sometimes in April. It comes out in March, so basically right now I’m promoting that. I have a couple of things in the works. I am confident about the future, it’s been a very slow grind for me, and I don’t want to just blow up off Stringer Bell. I am taking my time. I don’t want people to get fixed on Stringer, because I do other things. I am going to promote this film, and I will be working again in the summer. This film is about Rwanda’s genocide, and I play a soldier. I am working with this group M Media and I am trying to put some of their sh*t out. I also have two wicked artists, Big Worm and Clock, so check for them. 25 Community Leaders John Mahone & Vase One Mobilize Through Art Written By: Lindsay Whitney The Zulu Nation observes that there are five elements of Hip Hop: MCing, DJing, writing, dance, and art to include Graffiti. From the streets of New York, New York to the train stations of Frankfurt, Germany, street art manages to survive in the image of murals and graffiti. The innovative movement of graffiti reflects the strengths and weaknesses of society. It is society’s silent chorus, postmodern style. Graffiti has been an artistic outlet of expression as early as anthropologist can study. To date, cities, towns, and communities have creatively voiced concerns and expressed desires on the sides of buildings and streets. 26 Graffiti visually influences political, social, and economic oppression. Although the law deems it a form of vandalism, graffiti has been and is visual poetry. One of NY’s finest products, Vase One has made an impressionable impact within the hip-hop community. His concern about youth violence and the misunderstood message of hip-hop has motivated him to fashion his life to a fate dedicated to bettering our knowledge of hip-hop, and its fifth element. Vase One is fighting the resistance of intolerance directed at graffiti. He is striving to develop a positive message in association with the underground passion of tagging. www.mixtapemag.com (Left to Right) Political Activist John Mahone and World Renown Graffiti Artist Vase One of Tru Skool Photo Credit: RON WEXLER Vase One has created a path of leadership in the nonprofit organization, Tru Skool. Tru Skool is designed to keep inner city youth safe, and educate kids about the timeless expressive art of graffiti. Vase One’s vision is that the Tru Skool experience will provide youth with a better understanding of the roots and reasons of graffiti. Unfortunately, Graffiti has been publicly chastised, when it is really one of our histories clearest expressions of social outcry. Vase One is honoring the magnificence of graffiti and the message it brings by passing on the legacy to the next generation. www.mixtapemag.com 27 vision is needed and that is a service no artist could do without. EXECUTIVE ON THE RUN J Records’ Promotional Wizard ROB LOVE Written By: Isegoria Photography By: Ron Wexler “For Promotional Use Only,” are four words that link Rob Love of J Records to the pocketed success of many Hip Hop greats; those present and soon to come. His work is strategic and necessary “ ” in an arena where few survive the competition and most retire to stadium seats to watch star players game on. Every artist needs a promotional team to back their album and further their image. Every label needs a head of promotions that is familiar with the challenges and battles associated with relating an artist and their final product to their fans. Hip Hop and its constituents. From Def Jam to J Records, Rob Love’s career spans over decades. He has influenced some significant names in the game. He is responsible for creating and managing the outlets used to connect the fans to the artists lifestyle. This responsibility is the single most important service for a star on the rise. For every artist that debuts, there are hundreds waiting to take their place. Without the proper support and development team, an artists’ “flop-ability” increases. Rob Love is the campaign that keeps artists “flop-ability” on decline. He is the engine that moves the vehicle of artist promotions. He is crucial to By vesting his time on the volunteer front as an independent promoter, one of the youngest concert promoters in his early hay day, he was able to take his experience and channel it to higher ranks. Rob Love was able to secure his position in the industry by self-promoting and branding his service as a promotions wizard. His 28 www.mixtapemag.com Similar to most mixtape DJs, Rob Love begins his days early and closes down shop late. He has to ensure that his records are reaching the streets, and therefore reaching the people. Do not think that industry executives like Rob Love are not aware of the complex and creative networks embedded in the mixtape industry. He realizes how imperative mixtapes are to the success of an artist. By using them as a tool, he has compiled mixtapes for most of the talent on his line-up at J Records. And while piracy (a threat proportionally related to the release of mixtapes) remains a significant concern for label representatives like Rob Love, the flip side of the issue is: if an artist has music that is not being bootlegged, or duplicated on mass levels, are the streets really hungry for their music? Mixtapes operate as indicators of appeal for the streets… a label can sense an artist’s ability to sell based on their popularity among DJs, mixtapes, and the demand for their music. Continuous exposure, accompanied by the drive and commitment of an artist is the culmination that Rob Love depends on for success. Without such a strategy, any performer has a small chance of survival in the Hip Hop game. Mixtape Magazine fans; Rob Love has compiled some words of advice to help you in your journey to the limelight, read them carefully and remember they’re “For Promotional Use Only!” www.mixtapemag.com 1. Work hard, above & beyond. 2. Do the sh*t that other artist(s) are afraid to do. 3. Understand who you are as an artist, what creative space is and know what inspires you. 4. Surround yourself with a solid team. 5. Know the economic conditions of the business your involved in. Bonus: Embrace open criticism. 29 PROFILE: DJ DJ Radio: Volumes Adjusted Written By: Kay Konnect Photography By: Ron Wexler Volumes adjusted, amps amplified, DJ Radio, rookie turned the Most Valuable Player to the mixtape atmosphere penetrates entertainment landscapes like commercial radio chokeholds urban airwaves. Co-signed by a leading network of notable and respected mixtape DJs, The Streetsweepers, branded directly by the Drama King in the flesh DJ Kay Slay, DJ Radio slides the equalizer control scales from mute to loud via uncut music. e: DJ Nam Radio 30 Hip Hop exclusives and R&B unite under DJ Radio’s umbrella. R&B and Hip Hop music stoop perfectly on DJ Radio’s compact nest. Dedication and a passion for breaking new talent such as street soul-singer Trey Songz, while simultaneously continuing the rotation of solidified artists keep DJ Radio in the digestive track system of the streets. Persistency, credibility, creativity, and innovation embedded in the street silk of industry connections keeps his name on the tongues of top executives who seek exposure for their lyrical breadwinners. DJ Radio’s career began behind the scenes when he was an intern for Arista Records. Quickly adapting to the pace of the executive music industry world, DJ Radio moved into the independent grid by bullying the streets, and by building the bone structure of his business persona. After obtaining the experience needed to move his hustle for green, DJ Radio realized that the power of connects, creative shuffling, and the execution of plans could only bring the next big thing; sure-shot recognition from mixtape generals and street supporters. Who the F*ck is Radio? Part 1” in 2003. Two years later, I’m perfecting a roster of high demand mixtapes. I consider myself satellite radio, because I’m the future.” Log on to www.djradioonline.net. “I’m perfecting a roster of high demand mixtapes. I consider myself satellite radio, because I’m the future.” Tagged as rookie, because of his short time on the mixtape set, DJ Radio applies the ball pressure of a seasoned all-star. In less than a five year street-stretch to the hoop, DJ Radio has created a buzz that stings and a demand that leads to droughts. “I introduced myself to the game by dropping “The New Kid on the Block: www.mixtapemag.com 31 PROFILE: ARTIST Shampelli: On The Verge... Written By: Frankie Boy Photography By: www.felixnataljr.com Every major city across the nation is being slammed with heavy reggae rhythms pooled with unsullied rhyming styles. Both these energies collide to create the contemporary zest Reggaeton! Its flavorful sound twisted with colorful lingo has invaded Hip Hop and Caribbean music. Mixtape ame: Artist N lli p m Sha e 32 Magazine connects with the game’s latest star Shampelli. He is the new artist stacking building blocks in this trend of mainstream music. Shampelli started out in the game as a sheer adolescent. Heavily infused in music, he wired up crowds by tearing up club scenes with sold out performances. The New Jersey rapper credits his passage through the music industry to his manager Danny of Five Star Management, while he credits his buzz to his severe studio addiction. Blessed with the talent to formulate words, the game gave him the opportunity to, as a rookie, work with Reggae veteran Sean Paul, and interlace with the Tuff Gong set. “...I’m versatile. I promise a little bit of everything... on my premiere album.” Shampelli gives props to DJ Mad for plugging him into the reggae scene, but he lodges his loyalty to Hip Hop. He admits that Reggaeton shows him a lot of love, and he is definitely willing to reciprocate with the benefit of broadening his audience. Being aligned with the Reggaeton revolution allows Shampelli to sustain his Dominican heritage. Shampelli prides “I’m a Hip Hop artist, but I’m versatile. I promise a little bit of everything for everyone on my premiere album.” With the release of his first single “Secrets,” Shampelli proudly reveals that his album is profanity free, and serves any one from toddlers to grandparents. Presently signed to Warner Music Label slash Next Level Music Group, Shampelli’s cork aims to pop with his debut album From the Bottom to the Top. www.mixtapemag.com www.mixtapemag.com 33 PROFILE: PRODUCER Ron Browz: Harlem Heat Written By: AZ of Urban Connects Photography By: www.felixnataljr.com Lost equipment, found fame, Ron Browz, labeled by the game as “The Ether Boy” is a sheer representation of what being in the right place at the right time can bring. Ron Browz, the Harlem beat-miner was a focused MC ready to blow over beats in the late 1990’s. Sick with word-for-word metaphors, Ron Browz aligned himself with an upstart record label. Unfortunately, a raid of equipment by the bad boys in blue shuffled the lyricist. The fifteen year old with dreams to rash on tracks got side tracked by the shifty system, but only for a short time. Focused like a hustler anticipating plush surroundings, Ron Browz shifted his craft and turned into urban music’s A-List producer. “Producing kind of just happened. Originally I wanted to be an MC. I was signed to an independent label up in Harlem as a rapper. The label was seized by the Feds and some equipment was lost behind. I took the equipment and began to teach myself how to use it,” notes Ron Browz in a memory lane stance. Moving in behind the boards, Ron Browz taught his soul a lesson or two. He mastered the art of destiny married to the art of preparation and walked down the spectrum aisle of creativity. His resume is an eye-popper. Fresh out of high school he produced one of the most powerful dictionary tracks to date “Ebonics” by late and legendary Harlem soldier Big L. Continuing down the same track of the titans, Ron Browz brought yellow and red flames to the multiunit expansion house that Jay-Z built, by firing Nas with the heart-wrenching cut “Ether.” When “Ether” was released, mixtape and radio DJs worldwide dropped the blow that blew the frame of building. Ron Browz’s “Ether” track is considered one of the best beef beats in history. er: Produc wz ro B Ron 34 However, the buck doesn’t stop at the “Ether” bounce back track. Ron Browz is not a one hit wonder. He has produced “Last Real Ni**a Alive” for Nas, “We Run This” for Bronx representative Fat Joe, “Whatz The Word” for sassy Lil’ Kim and “Playboy” for G-Unit’s general Lloyd Banks. Ron Browz also produced “F*ck Y’all Ni**as” for DMX, “Blow It Out Your A**” for Ludacris, and “Oh No” for Snoop featuring 50 Cent. www.mixtapemag.com www.mixtapemag.com 35 June Balloon is one of the entertainment industry’s most prolific radio mix-show wizards. He assails the craft of music promotion with just as much grit and grind as Warren Sapp attacks a quarterback. His passion and professionalism is what makes him so effective. June Balloon has elevated the careers of artists on both major and independent levels alike. If you need radio spins, call on Mr. BDS. PROFILE: PROMOTER June Balloon: Record Breaker Written By: Frankie Boy Photography By: Ron Wexler Balloon was ushered into the Bad Boy realm, in the early ‘90’s by his first cousin and now Senior Vice President of Bad Boy Entertainment, Harve Pierre. Balloon remembers Bad Boy’s meager beginnings, sharing an apartment with Harve and Diddy, before Bad Boy had an official office. Even as an early member of Bad Boy Records, Balloon began as just an intern. However, it didn’t take long for Balloon’s flame to ignite. Like wild fire, Balloon went on to break a catalog of commercial radio hits for one of Hip Hop’s most triumphant empires. Many artists owe much of their commercial air play to the efforts of Balloon. “I remember when nobody believed in G-Dep’s first single, “Let’s Get It,” but I told everybody that it was going to pop,” boasts Balloon. The summer of the single’s release, the streets were laced with every hood Harlem shaking to Bad Boy’s newest prodigy. With a resume thicker than Pam Greer in her prime, Balloon decided to branch away from Bad Boy to construct his own promotions company, June Balloon Promotions. Balloon attributes his success to individuality and creativity “I always try to set myself apart from others who do what I do,” says Balloon. He was the only one with the nerve to stand outside of Funk Master Flex’s office with a bull horn and a street team, promoting a record. “That’s how hard I go. It got to a point were Flex had to listen to me,” he laughs. Balloon acknowledges that his old school style of face-to-face and hand-to-hand communications is the foundation of his relationships with major mixshow and club DJs. “Loyalty goes a long way. You stay loyal and your relationships will last forever,” says Balloon. June Balloon may break records, but he will never break his loyalty to the game. r: Promote ON O L L A B JUNE 36 www.mixtapemag.com www.mixtapemag.com 37 B oots tied and trucked, Mixtape Magazine has scanned the streets for artists lighting up on the leelow. Welcome to our latest section, Back Streets Cross Avenues. While some executives sit on the couch waiting for talent to arrive, we set out and go find them. Art walks the fine line of street life, Pryme Tyme, Bronx, New York’s latest microphone problem steps into the vocal booth to let his story go. Aggressive in his action because of a scarred past, Pryme Tyme is mixtape DJs new favorite rapper on set. Look out for him on mixtapes produced by: DJ Kay Slay, Big Mike, Green Lantern, and Whoo Kid. Firehouse Muzik, the new premium production team presents their lyrical sword Priest. The south bred rapper has a slang that stabs tracks, and a message that wakes the dead spirit of the mixtape game. He rips tracks straight, Screwed, or Chopped, and represents Atlanta blocks just that hard. A heart-wrenching storyteller with picture perfect lyrics, Priest is the mastermind and future of street music. 38 www.mixtapemag.com Written By: Isegoria Photography By: Ron Wexler Fresh on the turf like a new pair of cleats, this R&B artist is ready for the game with an essence that can only be described as; Noel. From Brockton, Massachusetts roughly twenty miles south of big city Boston, Noel comes from the metropolis of boxing legends Rocky Marciano and Marvin Hagler. While Brockton can boast of Marvin Hagler as having an impeccable 62 win 3 loss career record, and Marciano as the only heavyweight champion to retire undefeated; having never lost a professional fight, they can not brag of any musical legends. Noel hopes to change that. He carries Brockton on his back, ready to infuse the industry with his style. A style that caresses Hip Hop with the essence of soul, distilled in the divine creation of gospel. He is a little of everything, harnessing the talents of R&B, neo-soul, gospel, and hip-hop. 42 www.mixtapemag.com www.mixtapemag.com 43 As challenging an act it may seem Noel is prepared for the task. Raised in a Southern home, he quickly became familiar with tightly packed, overheated choir rows and Sunday morning sermons. Beginning at three, young Noel began to study and memorize the grown folk’s music we celebrate as legendary today: Otis Goodings, Marvin Gaye, Gladys Knight, The Temptations and others. These influences make it very easy to understand the flow and sound of Noel, who is full of soul. He brings a much needed element back to the industry, one that so many current artists are attempting (few succeeding) to capture, duplicate, and reinforce: the spirit of music. Without a record deal Noel has worked with some big names, including Dr. Dre, KG, R-Les, and platinum song writer Bilal Mohammed (who has written hit songs for artists like Jaheim). He is braced for the industry, managed by Double D management and signed to Black Vintage Production. His continuous work will eventually lead him to an opportunity to make feel good music. While labels like Virgin would be a great nesting place for an artist like Noel, his main goal is to make music that makes people feel good; music for everybody, music from the soul. 44 www.mixtapemag.com Written By: Kay Konnect Photography By: Ron Wexler T he rap pistol pointed from Peter Gunz, the Bronx bar-to-bar rap bravado brought about a son-of a gun that shatters street songs like a bullet shatters glass that glares. Cory Gunz’s name is etched in granite stone as the unforgettable future, not because of his young and aggressive age, but because of his fire-starter representation of the Bronx, New York. Mixtapes flurry with Cory Gunz shooting over sharp instrumentals while Mixtape DJs coast-to-coast project that he fills the void of new breed edgy rap artists. A young man in his prime time sprung from a pioneer pop proves; if music runs through the blood of the Bronx kid, he is sure to pop and not flop. His name is sketched on the sole of the block where gun shells drop daily. He licks off on raps turf controlled by 46 www.mixtapemag.com 47 verbal veterans in totality, and cocks back with picture perfect rhyme tactics like semi-automatics ready for show time at the street Apollo. With witty and advanced lyrical ammunition in possession, such as Cory Gunz: The Apprentice, Volume One, and The Apprentice, Volume Two, with Volume Three in sight, it is clairvoyant when his sure-shot album hits the body dome of the game late summer; it is going to leave white chalk around a lot of fan-bodies shouting for more Gunz on the street. Verbally he shoots from a distance. However, within a five foot margin of range spectacular sparks of art can be seen and felt. Cory Gunz is ready to war with his star team on the rise, lyrically malicious The Militia. Believe it or not, his stance in the foreground resembles that of a real talk warrior. His stance in the background is suited and prepared to battle with any opposition that dares to speak or leak a doubt of his ability to kill the game. Mixtape Magazine politics with Cory Gunz about future albums: “Everybody is anticipating the album. My street records are buzzing, but the game is waiting to see if I can make a classic album. After my first album drops, I want to push more mixtapes and hit the streets, so I can get ready for the next album. I already have like two or three albums worth of material already. I’m pretty much choosing what I want to release first. I think I advance every time I drop a new tape.” Regarding Cory’s fate to get sidetracked my random shots at his frame, he adds “I think my spot is neutral right now, but there is always going to be competition. However, if anybody wants it they can get it.” “ 48 Everybody is anticipating the album. My street records are buzzing, but the game is waiting to see if I can make a classic album. ” www.mixtapemag.com a yard and a half away from Big Poppa Philadelphia, is a walking mixture of his aforementioned favorite albums. In his first year of high school, Buck 50 was putting rhymes in motion with no clear parameters. By graduation, he was gaining Written By: Jessie Williams Photography By: Ron Wexler total respect by his hood peers. Unfortunately tragedy struck, Buck 50’s mother lost her Nas’ Illmatic journal was influential; LL Cool J’s Bigger and Deffer precious life to breast cancer. album had him reciting verses thoroughly line-for-line. Wu Tang’s scarred by the loss, he lost total focus. own The Chef Raekwon featuring Ghostface’s classic collaboration However, brave Buck 50 decided to walk his Only Built 4 Cuban Linx and Bad Boy Entertainment’s the late chosen path and enter the rap music territory Notorious B.I.G. Ready to Die platinum project had him open. Buck as a profession to prove to his family and 50, the bubbling rapper representing Coatesville, Pennsylvania, friends that he could successfully score. Immediately “Love It or Hate It,” a compact disc that he pressed up to display his diverse style magically appeared in the hands of Juan “Majic” Catala, Chief Executive Officer of the up-and-coming label, Majic Records. The union of art and business proved magical. Buck 50 in a matter of minutes was in rotation and on radar in the scope of the mixtape circuit. Featured on mixtapes by DJ Clue, DJ Envy, DJ Kay Slay, DJ Thoro, DJ Stress, and Big Mike, Buck 50 seeks to bring his latest release “Strawberries” a radio-friendly cut to fruition. “I got to attack the ladies as-well-as the streets,” notes Buck 50. A franchise player able to walk the beam of the block and mainstream culture, Buck 50 projects that his independent solo drop “Analyze This” due out late 2005 will lure the game to analyze the skills that he brings to the boardroom of the music business. 50 www.mixtapemag.com www.mixtapemag.com 51 “ I got to attack the ladies as well as the streets. ” 52 www.mixtapemag.com Doo Wop’s schedule is crazy. From the BX to the U.K., the veteran is in high demand. “I’m much more than a mixtape DJ. I would say I’m a DJ period, and then an entertainer. There are plenty of mixtape DJs, but there aren’t as many DJs that travel and do shows.” Written By: Frankie Boy Photography By: Ron Wexler V i va Las Vegas! The city was built on steep odds and high risks taken by visitors that rely on luck to bring them fortune. Doo Wop knows the formula to luck is nothing more than preparation meets opportunity. This dicey DJ is all about putting these concepts into play. During a tour stop in Las Vegas Doo Wop prepared for anything, seized the opportunity to give Mixtape Magazine a break down of his past, present and future. Being a native of hip-hop’s birthplace, Bronx, NY Doo Wop took an early interest in the game. He chuckles at the memory of his first and last on-the-clock job, and how he walked out on his boss after a phone call that offered $750 to rock a party. In the early 90’s Doo Wop took an interest in street compilation. Back then, mixtapes came in a cassette tape medium and were only identifiable by a smeared stamp. During this era you couldn’t mention mixtapes or DJs without mentioning the name Doo Wop. While he is well known for being more than a mixtape DJ, he asserts that mixtapes created segue to DJ Doo Wop, the entertainer. 54 www.mixtapemag.com “ I’m much more than a mixtape DJ. I would say I’m a DJ period, and then an entertainer. ” Doo Wop is most notably known as the first DJ to have an exclusive freestyle from a signed A-list artist. Busta Rhymes’ historic freestyle on the Doo Wop mixtape, forever morphed the mixtape world. When Doo Wop was asked where he fits in the evolution of mixtapes he says, “I think that I definitely brought an interesting trend to the game. I mean no one else was doing that at the time.” This new trend of “freestyle” on mixtapes opened the flood gates for up-and-coming artist to get signed to major deals. When commenting on his recent backseat to today’s mixtape arena, Doo Wop says “Dudes ain’t creative with their sh*t. You got dudes that put out like two joints a week. It’s hard to compete with that. They deal with quantity and not quality.” Wop is from a different era, an era where quality mattered. Creativity is important to Doo Wop, he mentions one of his previous mixtapes Wop News which had a Hip Hop meets politics platform. www.mixtapemag.com 55 “ Dudes ain’t creative with their sh*t. You got dudes that put out like two joints a week. It’s hard to compete with that. They deal with quantity and not quality. ” Doo Wop explains his concerns about the recent crack down on mixtapes by the overseers of the music industry, namely the RIAA. Doo Wop’s voice is riddled with irritation when expressing the miscommunication between the labels and the organization governing creative rights of artists. “They give us this music, and it helps their artist. Mixtape DJs aren’t bootlegging whole albums. That’s another group of people,” he explains. “These people have to come to an understanding, because the mixtapes are helping them more than they give credit for.” Doo Wop has plans to have his own label and artist in the future. “I definitely want to have a label situation. I can see myself running a company,” says Doo Wop. But he feels that is much farther down the path. The road has been risky, but the journey to become one of the elite in Hip Hop was no gamble, but destiny. 56 www.mixtapemag.com Written By: Kay Konnect Photography By: Ron Wexler S treet wars with street stars, P. Cutta, the mixtape don has unleashed some of the most controversial mixtape beef tapes to date. Humble, yet suited to referee any track fight, P. Cutta, the mixtape junkie simply slices into beef that street artists bring to the table. Delivered raw with straight uncut production ingredients, P. Cutta serves up his hustle as the official mixtape DJ blasting off drama! Indulged in mixtapes since 1996 P. Cutta notes that after helping notable mixtape DJs such as DJ Wreck from Philly distribute mixtape product, it only made sense to work the game on his own. “I started to do my own mixtapes because I had a love for the music. I stepped into the music game because it was so fabulous to me, how it was so underground.” 58 www.mixtapemag.com www.mixtapemag.com 59 P. Cutta prepared for the industry journey knowing that the only way to make a concrete name in the game was to set himself apart from traditional DJs. He created beef tapes, most specifically Street Wars. Street Wars was the platform for artists to lay their beef on the frontlines. P. Cutta instantly created a buzz that penetrated the streets. “ The Street Wars was like a story line... I would add my own little twist and make it creative. ” 60 “The Street Wars was like a story line. First a lot of the music came from other people’s mixtapes, at the time they were doing it exclusively for Kay Slay or Envy. I would just bring it all together and kind of tell the story with an interview. Then I would add my own little twist and make it creative.” P. Cutta voices that his next angle is producing. In the near future he plans to launch Street Wars, the DVD, which is a cutting edge battle showcase. “I mess with the beef angle, because controversy sells and I want to bring it to the forefront. I made my name off beef tapes and I mastered it.” When asked about track leaks, P. Cutta speaks confidently “I get beef tracks from artists. Some create songs exclusively for my tape. They know I’m truth when it comes to putting beefs on blast, I’m not onesided. I’m neutral in the game. I try to get both sides of the story.” 61 Written By: Lindsay Whitney Photography By: Ron Wexler A hustler since high school, this Capricorn bogart of talent and rhyme is Knox Entertainment and his latest project I Can Make You Famous. The catch defining his name and skill in the cut throat industry of mixtapes. DJ casting Sickamore is that you want more and more and sick-a-more of DJ Sick Sickamore is one of the youngest mixtape artists to establish himself and his Sickstrumentals. His beats are hot, his CDs are bumping and his in the tough business of music and commerce by dropping instrumentals for personality finds its way to nominations and awards to say the least about this top cats on all coasts and scouting out talent for companies including Fort next Hpnotiq of liquors DJ Sickamore. 62 63 If you haven’t already heard about the illest DJ in mixtape biz, then prepare yourself for his Sickanomics. Born in Trinidad, grown up in Brooklyn, Sickamore is a cat with one focused head on his shoulders bringing him to the top of his game. “The kid with the beats; that’s how everybody got to know me,” Sick sputtered as he chilled out at his Manhattan office during his interview with Mixtape Magazine. As a born hustler, he knows the difference between wanting to be signed, and getting himself signed. Between practical experience and some college, Sickamore is a self-educated man. His artistic ability compliments his business savvy street smarts, which has helped him launch his name in the streets and homes across the world; jumpstarting his career off the ground to the stratosphere and beyond. This baby faced entrepreneur isn’t no child in the game of business, but rather a mentor in the classroom of existence. His business resume at the sweet age of 20 already includes running his own record shop while still in high school, selling his own record shop before turning nineteen, artist and repertoire for Fort Knox Entertainment, working with platinum producer Just Blaze, creating a becoming project I Can Make You Famous and already Vice President of operations for Empire City Records. Add that to his mad mixtures and beats being produced all over this country. He notes, “I look at it like college, sort of like interning somewhere. I focus on my work a lot.” Sickamore’s approach to music helps him develop a thorough attack in the game of Hip Hop that requires further vision beyond the music. Knowing himself and knowing others has helped him achieve this better understanding while he conquers one challenge after another. Friends and fam of course help shape his career and goals and all other encounters along the way through love and support. But this mixtape icon is putting himself out there in the “dog eat dog” world and welcomes your bark. As an A&R for Fort Knox Entertainment and lead figure of I Can Make You Famous Sickamore is doing big things with big heads. His entrepreneurial spirit inspires others to help his cause and support his efforts. Unlike anything you have ever seen before, Sickamore has had the support of his school in every effort he has made. Hustling young, Sick was dealing music around his school while running his own record shop after class. Sickamore 64 www.mixtapemag.com 65 stated, “It was my senior year,…I opened up my record store in the neighborhood.” The principle called him down to the office to find out what it was he was doing to aggregate so much student interest. Turns out he was pushing music, not drugs. It was then he found his niche for distribution and business and his greatest clientele: his teachers wanting mixtapes. “I got into it by accident. That wasn’t my plan. I’m more of a business person than anything,” says Sickamore. Even when others didn’t believe this kid talking about opening up his own shop, selling music and doing big things, Sickamore knew when to listen and when to laugh and when to do both. Before high school graduation, he had his shop, sold his music, and did big things all with love from friends and partners. With a promising future to come, DJ Sickamore is creating a Sickapoly that if you haven’t already heard, then listen up because it is just the beginning. His advice? “You have to see it in your mind before it happens.” Outside of mixtapes, Sickamore has interests and aspirations in the hustle of it all. Distribution, repertoire, travel and teach to say the least about big dreams from one body. His goals are endless and his ideas cleverly mapped. His Sickstrumentals made his mark in the industry, but it is his intelligence and charm that help him to overcome all obstacles direct and indirect; business and personal. “I made a couple of conscience decisions like to stop doing instrumentals (in 2003) and focus myself into a hot commodity,” he responded in regards to his best year ever in 2004. And hot commodity he is. Like any real person, life is not all about money but the inspiration one can introduce to the next and the legacies people leave behind. With Sickamore’s respect to leverage and freedom within the biz, he can continue to pursue a lifestyle while gaining prosperity along the way. There is a business side to the music and standards of self that can accomplish and transform a dream into reality as he is proving day to day. Sickamore’s understanding of it all helps to elevate him to positions such as Vice Prez or young partner in a firm focused on artist development. 66 www.mixtapemag.com 67 Through connections and networks, this young dollar gets his name heard through accomplished artwork in the form of beats, biz and butter. With sponsorships from hot cats and companies, Sickamore is showing up in style and leaving you with technique in every effort he makes. He’s a true player to the game and a Van Gogh of his art form, which may one day may require his own museum of labors. Hustling, learning, and teaching feed his survival instincts in this Darwinism of music and industry. His conscience approach to this tired reality keeps his sport fixed and him in the lead of talent appreciation. A history of mixtapes to include I Can Make You Famous (starring Saigon), features top cats from The Game to Cam’ron to other works like Overnight Celebrity including kings Stimuli and Grafh; DJ Sick is winning by a landslide with voice reps of Eminem and 2pac communicating his ill style of collective and cool. Sickamore has the love and support to throw back at his partners from the east to the west, north to south, studio and streets. Mad love to all from him, including Spot, Saigon, Just Blaze, Tru Life and fam. Sick broke it down for us: “You can’t come out of New York as an artist without the mixtape scene. It’s a platform.” DJ Sickamore is a master of it all and he’s the youngest to be doing it. His leadership efforts and charismatic undertakings all account for his growth and development to shoot off and transport him to dreams such as Vice President of Empire City Records, firm partners with Just Blaze in I Can Make You Famous, and A&R for Fort Knox Entertainment. Good people and good business all contribute to his successes and accomplishments that DJ Sickamore has triumphed. His name is big, his career is rising, and he’s nowhere close to where he going to be. A master, a noble, DJ Sick is laying down the bricks for cats to follow as he conquers the day, each and every. Intelligence, ambition, and character all come together to originate the man with the plan DJ Sickamore, personality of the year as he notes, “I’m just trying to conquer the world.” 68 69 Written By: Kay Konnect Photography By: www.felixnataljr.com South streets speak. North hoods talk. West blocks chitchat. East corners bark: “Who wants drama?” Rap legends 8Ball and MJG made it clear Screwed and Chopped, as-well-as in regular rotation that “You Don’t Want Drama.” Unless the game is kitted up with a triple dosage of audio antibiotics, Mixtape Magazine asks again, “Who wants to catch Drama?” Affiliations administer the hustle, compacts move around and break down 72 the games immune system. DJ Drama is urban music’s new production virus that penetrates the flow of listener’s blood streams. Left untreated DJ Drama’s sickness behind the Gangsta Grillz sound series will leave worldwide street sets comatose. Dead from the mutation of the virus, the brand musically multiplies in an uncontrollable fashion. If the production pain that DJ Drama brings to the game is so dramatic, why are the streets playing around with The Aphilliates music unprotected? 73 Mixtape Magazine: How did Drama step into the terrain of the DJ world? Cut from the same cloth of success, six musical entrepreneurs ripping through the south pull weight throughout the game for being the masters behind the turntables and mixtapes: DJ Drama, DJ Sense, DJ Don Cannon, DJ Jamad, DJ Ox Banga, and DJ Jay Cee co-sign The Aphilliates brand. Exclusive DJs for all-star artists: T.I., Lil’ Scrappy, Ludacris, Mase, and Monica, The Aphilliates clearly move outside the skirts of Atlanta to national, as-wellas international soils. A collective association still independent in their hustle read, The Aphilliates, are the voice of the new street DJ generation. DJ Drama: From Juice the movie. In 1991 I was an eighth grader, and of course like everybody I came from the Hip Hop generation. I think Juice came out in the summer time, and GQs character was like the sh*t. His whole character motivated me. I wanted to turn around and get some turntables. Slowly I built my equipment game up. It took me a minute. I had like one turntable, a tape deck, and a mixer. I would just f*ck around. By the ninth grade I did my first party, I had like forty records, as a matter of fact I probably had less than that…I got paid forty dollars. I remember that, I got paid forty dollars to do a good two hours. The first mixtape I ever bought was DJ S&S Old School Part 2. I went to 125th with my sister when I was in the ninth grade and I swear to God, I knew that whole f*cking tape from beginning to end, like every song, what S&S was saying… come up and Bahamadia. That’s when Doo Wop came up with 95 Live. Around that time I made a tape called Illadelph, and I got everybody that was hot in Philly to freestyle on my tape. Now looking back on it, I was like 16 or 17 year old, Black Thought was coming through for me and Bahamadia. So looking back on it, those were my initial years in the mixtape game. Mixtape Magazine: Including the shout outs? DJ Drama: I was turned on, that was it, like Clue and Ron G. was coming up, that was my era. I kind of emulated them. Later in high school I saw The Roots Mixtape Magazine: At what point did you realize this was an art? DJ Drama: Since I was young, I always knew I wanted to be involved in some type of art. I wanted to be into movies, like behind the scenes editing and directing. I went to college in Atlanta and that was my major. But you know I was always the DJ and I was doing it for so long, so that was always in me. When I got to school, going to the AUC it’s like a melting pot of black people from all over, so as far as being a DJ, its one of those places that you can really earn your stripes. There are house parties every weekend, and there was always somewhere for me to be DJing. Me and my man Sense (The Aphilliates), when me and him got to school, Pictured (L to R): DJ Ox Banga, DJ Sense, DJ Drama, DJ Jamad, DJ Don Cannon and DJ Jay Cee (Center). 74 www.mixtapemag.com 75 we pretty much had it on smash, until the time we got there, until we left. I have always been a hustler. The one thing that I can say about ni**as from Philly is that they are natural born hustlers. Mixtape Magazine: That’s that east coast edge. DJ Drama: From that I was still making my tapes. The tapes turned into CDs, and once I got out of school I realized that I had a business of my own, so there was no reason to go work for nobody else. Mixtape Magazine: So you translated the music and merged it with the business? You had connects, so it was an operation right before your eyes. DJ Drama: I mean I already had connects, but I still felt very handicapped. For one, I wasn’t from Atlanta. However from the minute I got down there I learned to respect the city, the music and everything. But still, it took me a second to get into the loop. At one point I was putting out mixtapes every week just to get the name out. Every time I would go somewhere I would collect people’s addresses 76 www.mixtapemag.com www.mixtapemag.com and numbers, then I would send them my tape. I knew I was creating a formula, but I didn’t have a complete grasp on what I was doing. I would put out an east coast tape, then a south tape. Earlier on, I had a neo-soul tape called Automatic Relaxation that a lot of people liked. In 2000, Emperor Searcy who works at the radio station gave me and Sense the opportunity to have a table at Hot 97s birthday bash. We didn’t have a new tape out at the time, so Sense was like we got to put a new south tape out. Just sitting on my couch being creative I came up with the name Gangsta Grillz. Mixtape Magazine: Who is DJ Drama today? DJ Drama: DJ Drama today is an aspiring CEO who is trying to get bigger checks cut. Everything is a door opener and I have been blessed to be finally able to open the door. Just in this last year in a half, I feel like I have broken through the game’s glass ceiling. There are a lot of motherf*ckers out there, vying for that glass ceiling. First and foremost I am a fan of the music, and it is crazy when I look at some of the things that I 77 am involved with, or a part of. Just to feel relevant in Hip-Hop is a good feeling. I came up looking up to half these cats, and now these cats are my peers. They are telling me “Yo! that tape is crazy.” I have been able to do classic tapes. When I take myself out of the element, I am like “Damn this shit is crazy.” I got little n***** looking at me the way I used to look at them. It’s funny because I saw so many people come up from The Roots to Talib Kweli, to Lil’ Jon. I felt like I witnessed so many people blow, and at one point I was on the sidelines, and to feel that some people see me in that light is a blessing. I do what I love to do and get paid for it. I get to go everywhere. Mixtape Magazine: Who is DJ Drama tomorrow? DJ Drama: A CEO hopefully…I am working on an album. I want to turn Gangsta Grillz mixtape into an album. I want to continue with The Aphilliates. We want to put our own artists on. Through The Aphilliates we have our own production company called Cannon Music. We are getting Cannon’s beats placed on artist’s projects. I also want to continue DJing for T.I. We are just getting started, so that movement is getting bigger. Plus T.I.’s group PSC is coming out. It’s really taking what I have already done and taking it to the next level, turning freestyles into 78 production, turning mixtapes into albums, and turning interviews into TV shows. Mixtape Magazine: What’s your role in T.I.’s career? DJ Drama: Around the summer 2000, Jason Geter who is T.I.’s manager reached out to me and was like he had a new artist, and wanted to bring him to the crib to do a freestyle. I remember T.I. rhymed to that Amil ‘Dynasty’ beat. That’s how we linked up. Geter would go out of town and always see my tapes bootlegged, which showed my hustle outside of Atlanta. Whenever I would work on a tape, T.I. would come do a freestyle. Geter eventually asked me to fuck with his whole team. That was the first whole tape on an artist I ever did. Really that was a foundation for a lot of the things that I am doing now, PSC and Gangsta Grillz. I really liked the movement and knew that we could do some big things together. Pretty much I stayed around and paid my dues. I knocked out the game plan. What I was doing in the mixtape game I wanted to do for them. No one was taking advantage of the south. T.I. had got locked up for a minute and during that time I was asked to go on tour with another artist, but my loyalty was to T.I. and them, first and foremost. It was in the makings for a long time. 79 with ps into ATL Magazine ta the city: es, Mixtape e ss ov pa m ng d di an ur boar at stick nta? Grab yo ep the tastemakers th motions, Hot for Hotla titude. Pe Street Pro at l a ! tic e tis R ar y, an J Jell L stand up rillville, D Black, AT DJ Bobby Stat Quo, T & e ik M r zy, Kille Young Jee 81 Words By: Kay Konnect Photography By: www.felixnataljr.com L yrically savvy, Stat Quo is far beyond mild-to-median range when referencing his royal rank in rap. Cocky or confident, he is equally impressed with his artistic ability and diverse delivery; as an architect when he constructs a skyscraper from the blueprint. Creative with his hands, educated in the dome, and a beast in the booth, confidence is just a reflection of an academically driven and street certified combination hustler in the mixtape atmosphere. 82 That hustler combo-to-go has allowed him to divert from the same duskyatmosphere clouded with flocks of block artists striving for recognition. The opportunity to separate from traditional rap clones has gained Stat Quo the respect of platinum talents Dr. Dre and Eminem. Stat Quo reflects: “I saw how 50 Cent really just made his name, and I thought what if someone did a movement like that in the south. So I did that with my partner Zeek, and we basically put a CD together called “Underground Atlanta, Volume One,” www.mixtapemag.com we flooded it, and gave it out for free. Our background is hustling, and we understood when you are introducing any new product to the game, you got to actually let people sample it before you can try to charge them for it. Believe it, that CD got me my deal. (Chain of Command) Mel-Man, a producer who worked under Dr. Dre, got my CD from Mike Y.O. Mel-Man gave it to Dr. Dre, but Dre was contemplating on signing me. I put my first mixtape out and met Dr. Dre, so I thought what would happen if I put out a second one? I put out www.mixtapemag.com “Underground Atlanta, Volume Two”’ and went out to the Mixshow Power Summit in Puerto Rico. I met up with DJ Skee, who gave it Dart La, and he gave it to Paul Rosenberg, and he gave it E-M-I-N-E-M, and Eminem called Dr. D-R-E, and Dr. Dre was already like I know S-T-A-T, and then they wrote me a C-H-E-C-K. See Dr. Dre already knew me from M-E-L, breathe, M-A-N, and that’s how I got in the game.” 83 Words By: Isegoria Photography By: www.felixnataljr.com W elcome to Trillville…three young men out of Atlanta that want to teach the world how to stick to the truth and keep it real at the same time, a combination that results in “trill” behavior, in other words “Keeping it real to the third power.” Don P, Dirty Mouth, and Lil’ LA (a.k.a. Lil’ Atlanta) are very proud of their ATL roots, and compose an integral phase of the ever-popular Crunk movement that is presently sweeping the country. Hip Hop fans across the nation are already familiar 84 with the “Yeah!, What?, and OK!’s” of Lil’ Jon and his comrades, The East Side Boys. The high energy, booty-poppin, sweat-drippin tunes of the southern “Crunk” region have taken the industry by needlepoint, forcing DJs to spin the volatile vinyls in over-whelming response to the demand to get “Crunk” in the clubs. “Some Cut,” the first single off the groups upcoming LP, and one of the biggest Crunk tunes in the game is a culmination of a love ballad, club song, and a Crunk track…calling to the curvaceous women of ATL and the rest of the country to give some, well, you already know…. The soonwww.mixtapemag.com to-be “Gods of Crunk” began their journey towards Trillville in the ninth grade where they met and discovered each other’s ability to get sh*t Crunk. Besides the group’s innate love of music and lyricism, each contributed different facets to their success as a group. As a snare drum player in high school, Dirty Mouth related the sharp drum line of his music to an academic career, where he majored in Music Production at Morris-Brown. His partner Don P, was already occupied constructing beats to get Trillville put on while attending Clark-Atlanta. Meanwhile, Lil’ LA made certain that all of their shows were full house. www.mixtapemag.com He specialized in marketing and promotions for the group. Before they were signed, the trio had three areas of the industry locked: talent, production, and marketing. This made the decision to sign the group an easy one for BME Recordings; presently, the largest indie label out of Atlanta. The groups’ first known track “Neva Eva” began gaining popularity in the later part of 2003 and has led to the current fame of “Some Cut”. If you are looking for the next thing in Crunk music, you need to take a real look into Trillville. They are fixing to get sh*t “CRUNK….YEAH!!!!” 85 Words By: Rea Photography By: www.felixnataljr.com T reading the roads of peril, setting unique trends, and mastering the art and discipline of the DJ defines DJ Jelly’s hustle. A man with stamina and longevity who has sculpted the layout of a pioneer DJ over the span of Atlanta’s music explosion is a certified success on the south streets. He attests that his exposure to the art of DJing began in high school, in St. Louis, MS. He remembers clearly carrying records for Cut Master K, a fellow DJ who he considers St. Louis’ 86 parallel to Grand Master Flash in New York. When plaques are handed, DJ Jelly mentally credits Cut Master K for helping shape his style of DJing. “One thing I learned was to have no boundaries musically,” he notes in confidence. DJ Jelly applied his lessons from his early years in St. Louis and set out to Georgia. He ventured into the developing city during the late 80s to merge with the evolving musical mission. Reflections post when DJ Jelly recalls the first album to excite him. “When I heard Whodini’s “Big www.mixtapemag.com Mouth” I wanted to DJ.” “I saw a dude scratching, and I thought I could do that,” he relays with a smirk of certainty. The magical occurrence sparked a flame that would forever ignite. Proud to be a part of present day Hip Hop, DJ Jelly explains his concerns about the direction of music, and the lack of creativity in Hip Hop which stems from artists creatively playing too safe. “Understand the culture of Hip Hop and study it from the beginning. Understand the roles that people play in Hip Hop; the DJ, what is his role, www.mixtapemag.com the MC, what is his role, all that is important, because it’s the structure of what you do,” advises DJ Jelly. Although DJ Jelly has represented the DJ scene for decades, he is still turning over soil to bring fresh and innovative ideas to the game throughout the millennium. Currently he is working on the DJ Jelly album, which will showcase good Hip Hop. He is also working on a mixtape DVD, which he hopes will be another building block in the ever altering landscape of Hip Hop music. 87 Words By: Rea Photography By: www.felixnataljr.com T ake One. All successful productions have a focused and driven director. Ideally after hard work and hours of takes, the director should trust that the actors on the set masterfully bring their vision to fruition. If the script is powerful, the actors are prepared, and the audience connects to the production; it is only fair to assume that the show is success. One man in Atlanta with a national cast has captured the 88 game with fan-fare. Welcome to the platform of Real Street Marketing and Promotions. Take Two. A native of Queens, NY, Real set out in 1999 to conquer a new landscape, hoping to be recognized for his lyrical skill. Though rhyming was the catalyst for his relocation, destiny would carry him in another direction. Taking in Atlanta’s local color, Real grasped that New York’s ever popular promotions tactic of street teams was rare in ATL. www.mixtapemag.com Realizing that strength was in numbers, Real clicked on his light bulb and bullied his way into Atlanta’s rapidly evolving music scene. He organized a troop of women and men hungry to be part of the urban music evolution and blew breath into Real Street Marketing and Promotions. His business blossoms as the “go to” for music and artist promotions. Real contracts with major record labels such as Sony, Bad Boy, Def Jam, and Jive, just to name a few. He has also tackled into the government sector by www.mixtapemag.com doing promotional work for the US Navy and the golden arches emblem of McDonalds. With a roaring street team that sets Americas’ streets on fire, Real Street Marketing and Promotions infiltrates anywhere promoting is possible. Real is the definition of a marketing guru. Like ashes rise to the sky, Real rises to the top. He embeds the blood of a hustler, and incorporates the action by applying it to the branding arena. Simply, Real Street Marketing and Promotions is the most reliable excavate for music promotion. 89 Words By: Kay Konnect Photography By: www.felixnataljr.com C oined the hottest rapper in Atlanta with no radioair play, the voice, depth, and tone of one local boy from the hood swiftly turns heads to one of Georgia’s Boyz N’ Da Hood, Young Jeezy. Successfully bound to Corporate Thugz Entertainment (CTE) chiefly operated by Kinky B., and affiliated officially with Dem Boyz, Young Jeezy, powerfully sits independently on the thrown of 90 the microphone. His classic hood mixtape Gangsta Grillz: Trap or Die, Special Collector’s Edition, produced by The Aphilliates own DJ Drama, exposes his versatile southern slang and pitch. When the game examines the messages pushed by the new industry heavyweight, it is clear that the gangster groomed in white icicles from his neck to his wrists unleashes lyrics just that chilly-chill and crisp. A south street-feel with a universal hood appeal, Young Jeezy is the chosen one to represent the elements that encompass a block of bangers. www.mixtapemag.com Young Jeezy stands firm in music. In the intro of the Trap or Die mixtape, Young Jeezy spits ferociously: “Minus all them videos, stickers, and flyers, most of these rappers are compulsive liars. Tell me what kind of ni**a tells lies to self, then turns around and tells the same lies to his fans, Disney World ni**as in Gangsterland!” In living color statements coming from a lyricist that leaves residue on tracks, spectrum songs, vividly bright with real recipes of carefully crafted rhymes. Young Jeezy boasts that he has over a quarter of a million fans www.mixtapemag.com supporting his music on the streets. The channels of his vocals permeate through hoods of the south, mid, and west, while becoming the absolute new demand up north. His angle to motivate those struggling to get focused and financially strong from his sector brings his hustler story to life. It is that same muscle biography that makes Young Jeezy a profitable and powerful entity on the streets and in the mainstream public light. 91 Words By: Rea Photography By: www.felixnataljr.com T he essence of early Hip Hop was composed of razorsharp rhymes, classic beats, and attractive word play. All these ingredients evolved into an avenue which allowed artists to capitalize on the American Dream. Killer Mike, Atlanta’s ghetto extraordinaire, delivers his love for urban music, his need to reel in cream for self, and for his team Grind Time Officials. Killer Mike’s intricate strategy of 92 capitalizing on the game rises from his grandparents and their frugal approach to life. Raised in the west side section of Atlanta, Georgia, Killer Mike learned early from his grandfather’s bootlegging sales that a supply which fulfills a demand equals profits. Impressed by the calculations, Killer Mike went on to use the same formula to cash-in on the mixtape front. His voyage was set in motion due to the frustration of entrusting his fate in DJs. Troubled with roadblocks, Killer Mike took charge of his destiny and assembled www.mixtapemag.com his own mixtapes, which created a heavy demand. Distributing his own products shed light on the mixtape experience, “I understand how vital [mixtapes] are to artists, it gives them the opportunity to see what their audience wants and expects from them, it gives them time to refine their craft before their major deal, and it gives them time to make money.” In Killer Mike’s eyes, the mixtape hustle is brilliant because it provides exposure and dollars while establishing a raw sense of www.mixtapemag.com community. He flips this grind by inserting his achievements into the hood. Mixtape distribution gave Killer Mike the opportunity to purchase his grandmother’s home after a lien was placed against it. “I plan to renovate the home and offer it out to low-income families,” he assures. In regards to his team Grind Time Officials, he believes each member deserves the opportunity to buy a comfortable home, strictly off the mixtape circuit. He considers that an investment in Hip Hop and the community. 93 Words By: Rea Photography By: www.felixnataljr.com A one week visit to the almighty Atlanta, GA resulted in DJ Bobby Black’s commitment to a career as a disc-jockey for the mixtape assembly. Bobby Black attests that his week in Georgia’s peach framed his outlook that Atlanta’s flavor was like no other place. Hailing from Springfield, Massachusetts, a place where opportunities to pursue a career in music was limited, made his transition to rock behind wax in another state where an industry vibe 94 was smoother. Springfield, MA and it’s surrounding areas, simply lacked the immediate access to key industry connections which Bobby Black needed. Quickly, he stepped into the Southern politics of the mixtape genre and began to represent Atlanta like it was his original breeding ground. From his standpoint of view, the new city possessed a loyalty to their native artists, which he found refreshing and very different from what he had encountered up north. “I appreciate the respect that those heavily entrenched in the mixtape www.mixtapemag.com game have for street level artist,” notes Bobby Black. “The band to create a come-up for artists starting out is exciting and stimulating,” he cheers. Atlanta’s open door policy for up-and-coming talent allowed Bobby Black to swiftly penetrate ATL’s DJ culture. Without a bill to spare, he became aligned with one of the most illustrious DJ crews in Atlanta, well actually in the south. The Superfriends, recognized as a leading DJ crew welcomed Bobby Black openly. The power move allowed him to smash club scenes backed by a strong Atlanta alliance. www.mixtapemag.com Bobby Black’s aspirations don’t stop at being a top mixtape DJ. He hopes to develop artists and put them out under his own independent record label. Making strategic moves is his overall goal, and in the same breath crafting his new DJ crew Mixtape Mafia is just as vital. The novice team will represent street level talent, specifically DJs looking for new outlets in Atlanta’s DJ scene. As we exit, Bobby Black is in the works ready to drop his fire-filled mixtapes Down Twelve and The Dirty Dozen. 95 Spring Jacket by Triko; T-Shirt by Triko; Jeans by Ervin Geoffrey; Custom Jewelry by Jacob & Co; Sneakers by Adidas KNOCKS OUT SPRING 2005 FASHION Styling By: Damarko GianCarlo Styling Assistant: Chrystal Hines Photography By: Felix Natal Jr. (www.felixnataljr.com) Lighting Assistant: Mike Collado Hair Styling By: Shawn Slice Make-Up Artist: Timothy J. Smart Grooming By: Alex Velez of Infamous Kutz, N.J. Models By: Unique Photography Rosemary & Cheryl Airbrushing By: Nelson Cepeda for Airone Airbrushing Professional & Prized Boxer, Entrepreneur, and Record Label Executive, Zab Judah, shows Mixtape Magazine his dressing techniques out of the boxing ring... 96 www.mixtapemag.com www.mixtapemag.com 97 Rosemary (Left) Sweatshirt by Adidas; Skirt by Apple Bottom; Sneakers by Adidas; Zab Judah (Middle) Sweatshirt by Team Roc; Jeans by Ervin Geoffrey; Sneakers by Adidas Cheryl (Right) Honduras Sweatshirt by Adidas; Pleated Skirt by Baby Phat; Sneakers by Converse; Buttondown by A. Tiziano; T-Shirt by A. Tiziano; Jeans by Denim Factory; Sneakers by Converse 98 www.mixtapemag.com www.mixtapemag.com 99 Alexis (Right) Sweatshirt by Adidas; Skirt by Apple Bottom; Sneakers by Adidas; Denim Jacket by Ervin Geoffrey; T-Shirt by Ervin Geoffrey; Jeans by Ervin Geoffrey; Sneakers by Adidas (Next Page) 100 www.mixtapemag.com www.mixtapemag.com 101 Long Sleeve T-Shirt w/Leather Trimming by Krome; Jeans w/Leather Trimming by Krome; Sneakers by Adidas Women’s Orange Jumpsuit by Miskeen 102 www.mixtapemag.com www.mixtapemag.com 103 MIXTECH The Latest Gadgets In Technology MIXTAPE MAGAZINE EXCLUSIVES... 1. Sony PSP: 3. CPU: CPU (System clock frequency 1 - 333MHz) RAM: 32 MB Sound Card: Built-in speaker Display/Res.: 4.3 inch, 16:9 Wide screen TFT LCD, 480 x 272 pixel PSP Value Pack Supplied Disc Drives: UMD Drive (Read Only) Accessories: AC adaptor, Battery pack, Memory Stick, Headphone with remote control, Soft case and cloth UMD In-Pack Sampler. Power: Lithium-ion Battery/AC Adapter 3. Sony Vaio U71 Portable PC: CPU: 1.1 GHZ SB: 400 MHZ RAM: 512 MB Sound Card: PCM 16bit audio, integrated speaker Display/Res.: 5 “ SVGA TFT 800 x 600 pixel www.sony.com 4. www.sony.com 1. 2. 2. The Panasonic SVSD100V MP3 Player: 104 4. Motorola PEBL V6 Mobile Phone: Features: Contains a FM Tunner and Voice recorder. Record songs directly on a SD-Card. Support AAC besides WMA and MP3s. Design: Iconic oval-shaped design. Capabilities: Integrated bluetooth, VGA digital camera & picture caller ID. RAM: 5 MB www.panasonic.com www.motorola.com www.mixtapemag.com www.mixtapemag.com 105 MUSIC RECEIVE YOUR NEXT MIXTAPE MAGAZINE AND MIXTAPE FOR FREE!!! This study is about you, the reader of Mixtape Magazine. Please complete this questionnaire by placing an “X” in the appropriate box or by writing your answer in the space provided. The first 100 people to submit a completed survey will receive a copy of Mixtape Magazine and a Mixtape for FREE! The Publisher of Mixtape Magazine will use your opinions to help us produce a better publication and understand your likes and dislikes. PLEASE SEND/FAX TO: Mixtape Magazine 244 Fifth Avenue, suite 2371 New York, NY 10001-7604 Fax: (401) 349-0189 ABOUT THE READER 1. Gender ڤMale ڤFemale 2. Age ڤ17 and under ڤ18-20 ڤ21-24 ڤ25-29 ڤ30-34 ڤ35-39 ڤ40-49 ڤ50 and over 3. Ethnic Background ڤAfrican-American ڤCaucasian ڤHispanic/Latino ڤAsian/Pacific Islander ڤNative American ڤOther:_________________________ 4. Education ڤHigh School Degree or similar ڤCollege Degree or similar ڤGraduate Degree or similar ڤAttending:_______________________ 5. What is your occupation? __________________________________ 6. Employment ڤFull-Time ڤPart-Time ڤStudent ڤInternship ڤNot Employed 7. Annual Individual Income ڤLess than $10,000 ڤ$10,000-$19,000 ڤ$20,000-$29,000 ڤ$30,000-$39,000 ڤ$40,000-$49,000 ڤ$50,000-$59,000 ڤ$60,000-$69,000 ڤ$70,000-$79,000 ڤ$80,000-$89,000 ڤ$90,000-$99,000 ڤ$100,000+ 1. Which of the following kinds of music do you listen to most often? ڤHip Hop ڤPop ڤR&B ڤRock ڤDancehall/Reggae ڤHouse/Techno/Dance ڤOther:________________________ 2. List your 3 favorite mixtape DJS? 1.___________________________ 2.___________________________ 3.___________________________ 3. List your 3 favorite artists? 1.___________________________ 2.___________________________ 3.___________________________ 4. What is your favorite local radio station? ________________________________ 8. What influences you most to buy an album? ڤWord of Mouth ڤRadio ڤVideo ڤClub ڤAdvertising ڤMagazine Editorial ڤInternet ڤRecord Label 9. Where do you pick up your mixtapes? ڤFlea Market ڤRecord Store ڤBootlegger ڤOnline:__________________________ ڤOther:___________________________ 10. Are you a DJ? ڤYES ڤNO 11. If YES, what type of DJ are you? ڤMixtape ڤHome ڤClub ڤParty 13. If YES, what type of equipment do you own or plan to purchase? 5. 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Name: ___________________________ Address: _________________________ City: ____________________________ State: ____________________________ Zip: _____________________________ Email: ___________________________ ratings: EMBEDDED REPORTER DJ CHELA RAP PHENOMENON III DJ VOICE OF DA STREETZ Florida’s own, Voice of Da Streets, lets loose on this controversial mixtape named Rap Phenomenon III. The mixtape takes the game through the world of Jay-Z’s compilation of street hits. For a lyricist dabbling with the art of rap on a doctorate level, Voice of Da Streets masters Jay-Z’s pitch over their creative selections of instrumentals. Jay-Z’s lyrics come to life on the track “Never Sprung,” which most fans regard as just an average drop for Jay. Voice of Da Streets sheds light on the song which sharply mixes into “I’m a Hustla.” Most notable track: “Threats,” the remix outlines Voice of Da Streets tactful production style. Live from the Frontline, DJ Chela embeds herself in the trenches to bring to the latest breaking exclusive militant music. Laced with anti-Bush and political undertones, Chela calls on the illest of the signed and unsigned artist to lyrical lobby against the system. The North Ca-ka-lak mixtape fem fatal opens the broadcast with lyrical slugs whizzing past your ear from J. Bully’s “On the Frontline” track. Common’s “The Corner” and M.O.P.’s “Police and Helicopters,” makes you wanna pump a black fist, as Mobb Deep and Sizzler’s “System” is undeniable rider music. The rest of the soldiers fall in with joints from Aasim, Beanie Sigel, Cory Gunz , Sean Price and even the smooth operator himself Big Daddy Kane. Sprinkled with cuts and scratches, and exerts from The Last Poets, this tribute to our soldiers at war has respectable production. Withstanding a few unexpressive freestyles, this joint has more than served it’s purpose as DJ Chela encourages us to stay tuned for the latest from the frontlines. MIXTAPE MAGAZINE’S RATING SYSTEM: STREET CORNER GANSTAS DJ KURUPT DJ Kurupt, the Master Jedi, launches his latest street tape: Street Corner Gangstas hosted by, Dip Set veteran, Juelz Santana. Exclusive drops and Harlem heat dictate the direction of the mixtape. Kurupt blends maliciously and perfects his unique style on the DJ front. Juelz marries the hustle by dropping cuts: “More Gangsta,” featuring leading lyricist Cam’ron and “Copz Iz Comin’” featuring Purple City’s own Un Kasa. The tape is organized and governed by other generals in the game: Tony Yayo and Dre’s “Live By the Gun” and Saigon and Kool G. Rap’s “Letter.” 110 www.mixtapemag.com Mixtapes, DVDs, and album reviews are ranked by The Plan Building (plan B) who are a sub-committee of active music industry professionals from all genres of the game. Opinions vary regarding the overall ranks and weight of given products. However, the judging parties which rotate from issue-to-issue try their hardest to rate mixtapes, DVDs, and albums without bias by ranking DJs for creativity, blends, exclusives, production quality, and cover art as their final decision. Ratings should be taken as critical reviews not as mockery. All in all, Mixtape Magazine supports the efforts of every mixtape DJ in the game. Truly, we respect the hustle. 5 Headphones: Flawless 4.5 Headphones: Street Hit 4 Headphones: Smash 3.5 Headphones: Turn It Up 3 Headphones: Worth Listening 2.5 Headphones: Average 2 Headphones: Turn It Down 1.5 Headphones: Clearance Item 1 Headphone: Turn It Off To submit a CD for review please send all materials and contact information to: Mixtape Magazine c/o plan B 244 Fifth Ave. Suite 2371 New York, NY 10001-7604 www.mixtapemag.com 111 ONCE UPON A TIME IN BKLYN DJ NOODLES IT’S MY TIME DJ MONEY BAGS New mixtape varsity player Money Bags fires with his latest mixtape project: It’s My Time, hosted by Atlanta’s heat artist Stat Quo of Shady/Aftermath. Features from The D-Block set includes the “Kiss of Death” remix featuring Stat Quo and T.I. Stat Quo’s heat rocks include impressive cuts: “A-Town” and “Cold Outside,” which are tearing down streets actively. Money Bags mixtape definitely has a sweet mix of east and south representatives all across the board. Prodigy of Mobb Deep shines with a smooth cut “Stuck On You,” while Lil’ Wayne smashes hardcore with “Shawty Bounce.” Money Bags’ tape is branded with block bangers and edgy exclusives. Once Upon a Time in Brooklyn there lived a Hip Hop King. We all know the ending to the story of Hip Hop’s most beloved. Though the details of his short lived genius and unfortunate demise remains unclear, his legacy still lives on. DJ Noodles’ latest tribute to the B.I.G.est Bad Boy ever is a testament to that truth. This double disc mixtape has captured the career of Christopher Wallace like no other mixtape before it or any other to come. Loaded with 42 tracks this joint doesn’t just give you the best of Big Poppa; it gives you all of him. Rare verses, unreleased songs, interviews, live concerts, blends and remixes produced by Noodles makes it a must have like the air we breathe. Joints from before Ready To Die to Life After Death, Noodles lays out a timeline of classics and you can hear Notorious B.I.G. go from ashy to classy. Had the King of New York lived today, he would have knighted Noodles into mixtape royalty. NEXT IN LINE DJ OBSCENE THE PROPHECY STATIK SELEKTAH FEAT. NASTY NAS The Prophecy, hosted by Nasty Nas, is an exclusive mixtape leased to the streets by Smash Squad’s own Statik Selektah. It defines a carefully constructed mixtape. The Prophecy introduction is clear and concise. Nas’ storytelling aura takes the game on a journey to some of his most prolific, classic, and historic cuts to date. The tape is organized like an autobiography over smoothly blended beats. Graced on the A-plus project are features from Prodigy, AZ, Styles P. of D-Block, Scram Jones and a host of other rap stars. Most notable track: “Stay Chizzled” (QB remix) featuring Prodigy. The Prophecy is specifically produced for Nas fans. This tape takes the streets back to when Queensbridge artists collectively had the game on lock. 112 www.mixtapemag.com One of the hottest mixtape DJs from the bottom is only 17 years old but he holds weight like an O.G. The Next in Line mixtape is saturated with young heat from the hottest new artist next on deck from the lower latitude. Florida newest mixtape contender has tapped Timberland and his protégé Attitude to commentate on this release showcasing the game’s newest blood. Seems like the future looks bright, with bangers like T. Water’s “Throw’d Off” and a Linkin Park sampled “It’s an Epidemic” featuring Dirtbag and a rapping Dre of Terror Squads production go to guys Cool and Dre and several appearances by Attitude. Atlanta’s biggest problem Young Jeezy shows why he is just that on “Gangsta.” For good measure Obscene sprinkles some east coast crack on the situation with Tony Yayo and 50 Cents “So Seductive” and Kanye’s newest instant classic “Diamonds are Forever”. Obscene cuts it up and spins it back to let the game know that he used more than a computer to lay his game flat. At his age he’s only a minor, but when it comes to this mixtape, your boy is major. www.mixtapemag.com 113 CHECK CHECK OUT OUT MIXTAPE MIXTAPE MAGAZINE MAGAZINE AS AS WELL WELL AS AS THESE THESE AND AND OTHER OTHER MIXTAPES MIXTAPES AT AT THE THE FOLLOWING FOLLOWING LOCATIONS: LOCATIONS: Excerpt from Cassidy’s Freestyle, off the Big Mike Presents The Contender 2.0 Mixtape. 114 SWITCH SIDES STIMULI STIMULI’S sharp knack for words and his craft for guiding the game through his creative thought process is reflective on his latest mixtape and DVD project: Switch Sides. STIMULI is the new rap vocalist reminiscent of the greatest to ever spit shines flawlessly on his latest solo-suit. Heavy rotation focuses on his latest leading cut “Lady” and “Switch Sides.” The project is a guaranteed hit worth having in the deck, as-well-as on the screen. STIMULI stands firm next to top shelf artists, while representing Brooklyn to the fullest. Freestyle Verse: ...“And ya ni**as really know ya ain’t f*ckin’ with me | Cause I ain’t feelin’ your sh*t | Any song that I’m on | I be killin’ the sh*t | Your flow is wack | I throw packs | Dealing with dem bricks | I’m dealing with six figures | Ni**as, still on the strips | No suing when I’m willing to whip | Oh yeah, your bitch ass is trash | But I’m feelin’ up her lips | That sweat probable got my nut still on her lips | So much ice on my watch I not feelin’ my wrist | I don’t care you clap and you filling dem clips | Get a slug in your hat, gat still on your hip | You a thug in your raps | Why you a pussy in real life | A pimp on the mic | But by Pussy in real life | I laid my mack down | I ain’t slippin’, I ain’t trippin’, I rap now | I ain’t trickin’ | I don’t care if she a pretty hoe | And I got Diddy doe | cause I done had every bad bitch in the city yo | An I learned it from Biggie yo | And got the chicks and that’s why sh*t’s gold off one video | So I’ma go platinum off number two | And then I’m gonna drop another album when the summer through | So whatcha wanna do | I know I how I humble you | I put a gun to you, I’m ain’t gonna rumble with you| Nah, cause I’m small, kinda slinky | That’s why I always got my pause on the blinky | But I can brawl like Winky | Radiant rock | You can’t spot no flaws on my pinky | And I can stunt because I pump crank | And if you cats wore my chains for a month | You be hutch back | Duke I shoot to pump | Make you jump back | I’m in coup in a roof where a truck at | See I’m the truth...” Mixtapes By Artist(s)� MIXTAPE, INC.-THE MOVIE Walter Bell and Jerry Thompson FOR FOR INFORMATION INFORMATION ON ON HOW HOW TO TO BECOME BECOME A A DISTRIBUTION DISTRIBUTION PARTNER PARTNER CALL: CALL: (212) 340-1999 www.mixtapemag.com “We used bootleggers as our personal street team, that’s how the whole G-Unit started,” Lloyd Banks of G-Unit states candidly. Mixtape, Inc.The Movie is the most controversial journey into the life of mixtape professionals and affiliates. Rich dialogue, graphically edited to perfection with some of the most influential mixtape DJs, producers, retailers, artists, and executives in the circuit is a street pleaser. Tapered with inside scoop that will lead the RIAA to fury, Mixtape, Inc. pushes the envelope with frontline exposure. Situated on the block, laid back in the studio, and nestled in retail, the production draws viewers closer to the world of those sitting in the living room of the game. Honesty at its finest, Mixtape, Inc.-The Movie showcases: DJ Clue, DJ Kay Slay, DJ Vlad, DJ Red Alert, Sickamore, Ron G., Big Mike, and more. The minus with the script is the legal undertone on the project. The RIAA executives shoot warning shots at the street culture producing and moving the product. If the games vision is blurry, get focused, more than the streets are watching. www.mixtapemag.com 115 THE FIRST LADY Capital Records FAITH EVANS Who Is Mike Jones? Swisha House/Asylum MIKE JONES Who is Mike Jones? Again, who is Mike Jones? According to the street game, Mike Jones is the top contender on Hip Hop charts who has released his mainstream project: Who Is Mike Jones? If you listen closely he undoubtedly answers...check the inside tracks that have blown sales out the roof in Houston and beyond. “Still Tippin,” his commercial single, featuring platinum grills Slim Thug and Paul Wall scores with a street appeal across national media channels. Mike Jones’ southern slang may distract listeners outside of his origins, however the texture of his voice and the production elements that govern his project are up-to-par. Screwed and Chopped undertones aid the songs, helping fans not familiar with the arrangement of south music catch the vibe instantly. “Back Then,” an additional Mike Jones push is flavorful, yet revengeful. He outlines the story of when women didn’t want him, and how they now find him appealing. Truth remains that the album is driven by material wealth. Opportune references to cars, money, drugs, and hustling permeate the album. However, the Swisha House star is not completely asset obsessed, he taps into his sentimental side by paying respect to his grandmother on “Grandma.” All-in-all to really feel Mike Jones as an artist, the game must have an understanding of southern style music. His bars and hooks aren’t stuffed with sharp shooter verses like traditional east coast rappers. The verses are dispersed freely over razor sharp tracks that pound. Sit back and relax, the album is for those who just want to bob their heads and pay homage to the artist who has successfully hustled his mixtapes and marketing strategies to build the name Mike Jones, the talent. 116 www.mixtapemag.com Faith’s forth entry, oddly, the album without her name in the title like the past 3 drops, seems to be her best, most mature effort since she burst on the scene as a Bad Boy “back-up” or “hook” vocalist. Faith was always better than that and has improved her sound over time, unlike others, proving that she doesn’t need Mr. Combs to be a talent. First Lady hits the mark from the first to the last track with a more soulful production sound backing her up on this adult-slanted release. This new Faith is one to be respected as an R&B/Soul artist, proving shes much more than a Mary J. knockoff . This step in the more conservative sound direction seems to work extremely well for the one time Mrs. Biggie Smalls. With stand-out tracks like the amazing debut single “Again” or “I Don’t Need It,” which contains a sample from the classic Jones Girl’s “Nights of Egypt,” The First Lady has taken up the neo-soul fight and moved into the realm of respected artists like that of Jill Scott and Alicia Keys. I have Faith; do you? PURPLE CITY Baby Grande Records ROAD TO RICHES Purple City paves The Road to Riches with their latest project: The Best of the Purple City Mixtapes. Star bangers “Winning” featuring Un Kasa and Bathgate pop like the 4th of July. Firecracker production by the purple star Agallah adds more volume to the project already bumping on Harlem blocks. The Purple City team has an exclusive fan base, and it is apparent that they speak to a selective class on the seats of streets music. Jim Jones and Juelz Santana of Dip Set appear systematically on “Gun Go.” Shiest Bub, the executive producer perfectly lends his grizzly tone on numerous cuts such as “Purple City Byrdgang” and “It Ain’t Easy.” The project features interesting skits and dialogues among the crew which draws humor. The Best of Purple City Mixtapes is a hood classic. www.mixtapemag.com 117 1. Sheek Louch feat. Styles P “Kiss Your Ass Goodbye” 2. R. Kelly feat. Game “Player Only” West 2 East is the section of our magazine dedicated to the top five picks from the HOTTEST DJs, as well as RECORD POOLs around the country. Not only are they going to tell you their top five songs, but also what unsigned artist is doing it up in their area; Something we call The Buzz Factor. 3. Teairra Mari “Make Her Feel Good” 4. Ludacris feat. Bobby Valentino “Pimpin’ All Over the World” 5. Rihanna “Pon De Replay” DJ Stress HOT 106.3FM THE BUZZ FACTOR: Hawk feat. Lil’ Jon “Hoes Ain’t Sh*t” 4. I Wayne “Can’t Satisfy Her” 1. Teairra Mari “Make Her Feel Good” 2. Ying Yang Twinz “Wait” 3. Bobby Valentine “Slow Down” 1. Ying Yang Twins “Wait” 5. Lil’ Jon feat. ESB “Get Crunk” THE BUZZ FACTOR: Shampelli “Secrets” DJ Carl Blaze POWER 103.5FM 4. Bobby Valentino “Slow Down” 5. Busta Rhymes “I’ll Hurt You” 2. Missy feat. Ciara & Fat Man Scoop “Lose Control” THE BUZZ FACTOR: Don Blas 3. Fat Joe feat. Nelly “Stay On My Back” “Get It Poppin’” 1. AZ & Nas “Serious” 2. Med “Push” 3. Prodigy “Baby Baby” 118 4. Quasimoto “Rapcats” 1. Ying Yang Twins “Wait” 5. Fat Joe “My Bad” THE BUZZ FACTOR: Strong Arm Steady Gang “Get Cha Bars Up” Truly OdD Heavyweights www.mixtapemag.com 2. Cassidy “I’m a Hustla” 3. Lil’ Jon feat. ESB “Get Crunk” www.mixtapemag.com DJ Bedz KS 107.5FM 4. Fat Joe “So Much More” 5. Boyz N Da Hood “Dem Boyz” THE BUZZ FACTOR: Franchise “Oh I think They Like Me” Emperor Searcy HOT 107.9FM 119 DJ BREAK DJ SIR THURL DJ DANNY S DJ FAMOUS 1. We mean this girl can smile…Brandy and The Incredible DJ Break. 2. Break and Master P at the 504 Boyz video shoot. 3. Break halts his hectic studio schedule to take a shot for you. 4. Big Gipp and DJ Chamillionaire throw up their piece signs. 5. DJ Chamillionaire and Harlem World’s Cam’ron in PR. 6. Say cheese!!! DJ Chamillionaire, David Banner and Swisha House recording artist Paul Wall. 7. Diamond Are 4 Eva…Memphis Bleek and Danny S. 8. Boston’s WJMN 94.5fm’s DJ LUS, Dip Set’s Juelz Santana, Sonic and Danny S. 9. DJ’s…Fabolous, Danny S, Precise, and Roli Fingaz at Club World. 10. Famous and his R&B cronies Next. 11. DJ Famous and Lil’ Kim living it up…salute! 12. “Jump Off” Joe Buddens and Famous. 13. J. Period, SCION’S “Free Up Your Mix” NY Regional Winner, and our homie NAS. 14. Alchemist, Prodigy of Mobb Deep and J. Period cool out in the breeze. 15. It’s your boy Lil’ Jon and J. Period……. Yeaaaaaahhh! 16. Lights, camera, action…Grafh and DJ Kurupt. 17. The Inc.’s own…Ja Rule and Kurupt 18. DJ Kurupt and M.E.T.H.O.D. Man! DJ J. PERIOD DJ KURUPT Photos courtesy of: www.djbreak.com, www.sirthurl.com, www.tng entertainment.com, www.famousflava.com, www.truelements.com, www.djkurupt.com 120 www.mixtapemag.com www.mixtapemag.com 121 MIXTAPE MAGAZINE CLASSIFIEDS MIXED CDS DJ WHOO KID DJ RUKIZ DJ BOBBY BLACK DJ P. CUTTA (702) 977-2319 www.nycphatmixtapes.com (401) 255-6440 www.djrukiz.com (770) 995-2022 [email protected] [email protected] www.pcutta.com PROMOTE YOUR CD HERE!!!* DJ SMALLZ www.djsmallz.com DJ FAMOUS DJ CHAMILLIONAIRE (713) 934-8292 www.chamillionaire.com DJ KAY SLAY DJ KOCHECE FOR AD PLACEMENT CONTACT US AT: TEL. (212) 340-1999 www.mixtapemag.com FO (212) 629-1969 www.famousflava.com www.djkayslay.com 122 $10 0** Y L R ON (917) 295-5768 DJ CLINTON SPARKS [email protected] www.clintonsparks.com DJ ENVY DJ RADIO www.djenvy.com (917) 488-5984 [email protected] DJ JUNIOR TEC DJ DEXTERITY [email protected] www.juniortec.com (888) 332-MIXX www.dexterity.net *FIRST COME FIRST SERVE BASIS **LIMITED TIME OFFER www.mixtapemag.com 123 ADINDEX To Our Readers: For more information on our marketing partners and affiliates, visit www.mixtapemag.com and click on MARKETING PARTNERS or visit their perspective web sites listed below. Marketing Partners DDMG Def Jam Ice Tek A. Tizano LRG J Records Triko Old South End Records Nu Life Entertainment Mixwell Atlantic Records Avianne and Co. Inscape Records Miskeen Hit List Media So So Def Records Sony Panasonic Motorola Blanco Blanco iBlends Royal Blunts E. Ent. Group & Pub. Gemini Numark www.dashmusicgroup.com www.defjam.com www.icetekwatch.com www.atizano.com www.l-r-g.com www.jrecords.com www.triko.com www.sullee.com www.nulifeentertainment.com www.mixwellusa.com www.atlanticrecords.com www.avianneandco.com www.inscaperecords.com www.miskeenoriginals.com www.hitlistmedia.com www.sosodef.com www.sony.com www.panasonic.com www.motorola.com www.blancoblanco.com www.iblends.com www.royalblunts.com www.mixtapemag.com www.geminidj.com www.numark.com Pg(s). IFC & 1 Pgs. 2, 3 & 5 Pg. 6 Pg. 9 Pg. 10, 11 Pg. 13 Pg. 15 Pg. 21 Pg. 39 Pg. 40 Pg. 44 Pg. 49 Pg. 53 Pg. 57 Pg. 70 Pg. 80 Pg. 104 Pg. 104 Pg. 104 Pg. 124 Pg. 125 Pg. 126 Pg. 127 IBC BC Dj Affiliates DJ Carl Blaze DJ Chubby Chub DJ Camilo www.djcarlblaze.com www.djchubbychub.com www.djcamilo.com Pg. 71 Pg. 20 Pg. 41 Online Marketing Affiliates All Hip Hop www.allhiphop.com Sixshot www.sixshot.com Allmixtapes www.allmixtapes.com Mix Unit www.mixunit.com Da Mixtape Bully www.damixtapebully.com Mixtape Mob www.mixtapemob.com Mixtape Squad www.mixtapesquad.com Tape Kingz www.tapekingz.com Exclusive Hip Hop www.exclusivehiphop.com Mixtape Kings www.mixtapekings.com Baller Status www.ballerstatus.net 128 www.mixtapemag.com Re-Defining The Mixtape Game. VOLUME 1 ISSUE 3
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