your outdoor adventure starts here.
Transcription
your outdoor adventure starts here.
21–23 August 2015 Melbourne Showgrounds YOUR OUTDOOR ADVENTURE STARTS HERE. Find out more: 4x4show.com.au FRIDAY 21ST TO SUNDAY 23RD AUGUST 2015 MELBOURNE SHOWGROUNDS 4x4show.com.au 4X4 AND OFF ROAD YOUR OUTDOOR ADVENTURE STARTS HERE. GROW YOUR BUSINESS AT MELBOURNE’S BIGGEST AND ORIGINAL EVENT FOR 4X4, FISHING, BOATING AND OUTDOOR ENTHUSIASTS. 93.5% over of visitors would buy and / or recommend products they have seen at the show With a huge range of traders, entertainment, competitions and hot deals, visitors are inspired, engaged and motivated to do business with you Unlock Australia is gathering serious momentum and it’s at the big shows like the National 4X4 which fetch the seriously big crowds that we get to pass on our message. I met so many passionate 4wders, fishers, campers and caravanners, so many outdoors loving people at that last Melbourne show that I can’t wait to do it all again in Brisbane in March! – John “Roothy” Rooth After a fantastic show in Brisbane this year and an even better show in Melbourne, Opposite Lock has already resigned for both 2015 shows and looks forward to more great events put on by ETF. We are very excited to have had such success in 2014 and look forward to backing it up next year. – Opposite Lock management at the show. The Brisbane 4WD show is one of our biggest and most successful shows of the year. We always get great service by the show organisers and are met with enthusiastic customers over the weekend. – Skye Johnson, Terrain Tamer FRIDAY 21ST TO SUNDAY 23RD AUGUST 2015 MELBOURNE SHOWGROUNDS 4x4show.com.au GROW YOUR BUSINESS AT MELBOURNE’S BIGGEST AND ORIGINAL 4WD, OUTDOOR AND FISHING EXPO ADVENTURE & ENTERTAINMENT THE NATIONAL 4X4 OUTDOORS SHOW AND FISHING & BOATING EXPO IS THE EVENT FOR 4WD, TOURING, FISHING, BOATING AND OUTDOOR ADVENTURE ENTHUSIASTS. The show features a vast range of products and services, including: 4X4 FISHING & BOATING OUTDOORS • 4x4 vehicles • new trailer boats • personal water craft • 4x4 aftermarket accessories • tinnies • dirt bikes • protection equipment • pontoon boats • mountain bikes • s afety, recovery and emergency gear • kayaks • hunting • tackle & lures • diving • fully-equipped camper trailers • rods & fishing accessories • abseiling • tents, swags, and camping gear • chains & anchors • rock climbing • cooking & BBQ • wetsuits/clothing • skydiving • 4WD tourism destinations • fishing charters • ballooning • tourism • outdoor adventure We have had an awesome time in Brisbane and Melbourne for the National 4x4 Outdoors, Fishing and Boating Expo. My team and I really enjoy working with them. The event is well organised and runs smoothly behind the scenes. They are open to new ideas for track designs and entertainment for the public. A great example of this was the introduction of the “4x4 Proving Ground” where people could test drive new vehicles over rocks, sand, hills and through water, right there in the city! The Expo team are always looking at ways to “better” the weekend and I am already looking forward to next year and what we can bring to the stadium. – Matt Schubring, MotoSolutions Track design / KTM Freestyle The show was informative, and me and the kids had a great day looking at all the things that are out there for our future adventures. Would recommend everyone to go. – Tania Angiolini, QLD There is no better way to spend a day (or weekend) with family and friends, surrounded by gear and events involving all our favourite outdoor activities! – Christie Santic, QLD First year at the show and I flew in to central Queensland to attend the show. I loved every minute I was there. My husband was very surprised at how as there was something for everyone regardless of their age or gender/interests. I can’t wait until next year. The D-MAX ramp was the greatest experience, I couldn’t stop laughing and I couldn’t wipe the huge smile off my face. Please make sure Roothy from 4WD action is there next year. I would love to get a photo with him. – Zoe Hall, QLD FRIDAY 21ST TO SUNDAY 23RD AUGUST 2015 MELBOURNE SHOWGROUNDS 4x4show.com.au ENTERTAINMENT FISHING & BOATING SPECIAL ENTERTAINMENT THE NATIONAL 4X4 OUTDOORS SHOW AND FISHING & BOATING EXPO IS AN ACTION-PACKED THREE DAYS FULL TO THE BRIM WITH THE LATEST PRODUCTS, PLUS A HUGE LINE-UP OF SPECIAL ENTERTAINMENT. 94% of visitors rate National 4X4 Outdoors and Fishing & Boating Expo as a fun day out The Fishing & Boating Expo at National 4x4 Outdoors Show is always one of the highlights of the year. It’s a great show by a professional organiser, with a fantastic vibe and lots of retailers doing big business. So if you are in the fishing and boating game, I’d encourage you to book your stand and join me in my only Brisbane expo appearance for 2015. It’s going to be a cracker! – Paul Worsteling, iFish The Fishing & Boating Expo at the National 4x4 Outdoors Show has always been a great event for Tackle World, and this year we had one of our best years on record. The Fishing & Boating pavilion was the fullest I have seen in all our years of association with the show, providing a great atmosphere. This reflected in the volume of people through our stand and the terrific sales we had this year. Added to that, Paul Worsteling drew record crowds on the all new Tackle World Fishing Stage, with a range of presentations that were both informative and very entertaining. Many Channel 31 Fishing and cooking TV personalities joined Paul on stage and the crowds loved it! TA C K L E W O R L D F I S H I N G S TA G E W A E C O O U T B A C K S TA G E Hosted by Paul Worsteling (of TV’s iFish), this stage is a must-see for all fishing enthusiasts. Both fun and educational and packed with tips and sensational stories, our hosts will keep beginners and experienced anglers alike entertained all day. The Waeco Outback Stage features a range of special guests in an entertaining and informative program of presentations and interviews. Hosted by Frankie J Holden, this year’s special guests include John ‘Roothy’ Rooth, Jase Andrews and Allan Gray to name a few. I’d urge Queensland retailers to get behind this fantastic show and its team of dedicated event professionals who are absolutely committed to getting results for their exhibitors. Our team at Tackle World are 100% behind this event in Melbourne and recommend it for Brisbane if you want to work with a great team to get great results. – David Kramer, Tackle World Cranbourne I have industrial experience of over 38 years (and have) attended the 4x4 & Fishing Show for a number of years. This year it has been the most productive in terms of sales and customer contact. We also had demos after the show due to numerous enquiries generated from the quality leads from the 3 day event. I would be happy to endorse the Brisbane Show to any boating companies. The excellent staff and the program that they put together on top of the advertising leading up to the show have created a great and successful event. – John Stav, JV Marine FRIDAY 21ST TO SUNDAY 23RD AUGUST 2015 MELBOURNE SHOWGROUNDS 4x4show.com.au HIGHLIGHTS THE GREAT OUTDOORS ACTION ARENA The Action Arena is one of the entertainment staples of the National 4x4 Outdoors Show in both Melbourne and Brisbane. In 2015 we are upping the ante with a host of thrilling and exciting shows including the FMX showcase featuring former Crusty Demon Matt ‘Schuie’ Schubring, 4x4 Time Trail Competition, Winching Competition and 4x4 Extreme Rides. Our company has been associated with the National 4x4 Show for many years and this past 12 months has seen the show grow to be a spectacular event. Never before have we experienced the volume of enquiries and exposure for our companies, than from the Melbourne Show just gone. It was epic! We are very selective about the companies and services we align our brands with and we are delighted to be a partner with ETF for the National 4x4 Outdoors Show and Fishing & Boating Expos in Brisbane & Melbourne for 2015 and beyond! – Peter “Spida” Everitt The Great Australian Doorstep Travel TV & Radio Shows / XXXX Anglers Fishing E-Magazine. 4WD PROVING GROUND A great new addition to 2015, we are pleased to announce the return of the 4WD Proving Ground. This area will offer many features including visitors the opportunity to ‘try before they buy’, demonstrations /training on towing techniques, off-road education and even training to ensure your next adventure is limitless! Or if you prefer to sit back and watch the performers do all the work then Lukey Luke, Australia’s number 1 professional streetbike stunt rider will be entertaining visitors showing that the impossible, is possible. CAMPFIRE COOKING CORNER Unlock Australia is gatherine serious momentum and it’s at the big shows like the National 4x4 which fetch the seriously big crowds that we get to pass on our message. I met so many passionate 4wders, fishers, campers and caravanners, so many outdoors loving people at the last Melbourne Show that I can’t wait to do it all again. Presented by XXXX Anglers John “Roothy” Rooth, Unlock Australia Following the success of the 2014 Show, this unique cooking stage hosted by Spida and Sheree Everitt will bring the BBQ and campfire grill to the fore as tools of the most masterful chefs. Great meals need not be the sole domain of the professional kitchen, as a range of special guests inform and delight on our purpose-built outdoor stage. We have had an awesome time in Brisbane and Melbourne for the National 4x4 Outdoors, Fishing & Boating Expo. My team and I really enjoy working with them. The event is well organised and runs smoothly behind the scenes. They are open to news ideas for track designs and entertainment for the public. A great example of this was the introduction of the “4WD Proving Ground” where people could test drive new vehicles over rocks, sand, hills and through water, right here in the city! The Expo team are always looking at ways to “better” the weekend and I am already looking forward to next year and what we can bring to the stadium. Matt Schubring, Motosolutions Track Design / KTM Freestyle FRIDAY 21ST TO SUNDAY 23RD AUGUST 2015 MELBOURNE SHOWGROUNDS 4x4show.com.au QUICK FACTS • over 25,000 outdoor enthusiast visitors • o ver 93.5% of visitors would buy and/or recommend products they have seen at the Expo • 81% of visitors made purchases at the show • t he average time spent at the show is 5.8 hours per visit • 9 4% of exhibitors are pleased with the management of the show • 8 0% of exhibitors were satisfied or very satisfied with the show overall • 8 3% of exhibitors were satisfied or very satisfied with the quality of visitors • 7 7.5% of exhibitors rate the show as more successful than other shows they exhibit at • 9 2% of exhibitors said they will rebook for the next event VISITOR DEMOGRAPHICS 88% • agree the National 4x4 Outdoors, Fishing & Boating Expo is the best show of it’s kind in Melbourne 71% male • 73% aged 25 – 54 years • 89% married or in a • relationship 45% • are new show attendees • average spend at the show $1,461 • average household income $102,900 p/a • 9 1% of visitors were satisfied or very satisfied with the show SHOW PROMOTION We advertise the show on an extensive range of TV, radio, magazines, newspapers, websites and social media to attract an established target audience and bring new buyer markets to the event. WHY CHOOSE THE NATIONAL 4X4 OUTDOORS SHOW & FISHING AND BOATING EXPO? • T he show is a proven and successful event that attracts strong visitor numbers from a loyal and established following and drives sales for our exhibitors • O ur venue is known by all Victorians as a leading exhibition venue and the home of the Royal Melbourne Show • O ur established venue provides more than 3900 dedicated parking spaces in addition to free rail from Spencer Street Station. We also provide convenient parcel pick up locations for on-site purchases • T he show continues to gain the ongoing and exclusive support of the major celebrities and adventurers from the fishing, boating and outdoor industries, including Paul Worsteling of iFish, John ‘Roothy’ Rooth of Unlock Australia, Peter ‘Spida’ Everitt of XXXX Anglers, Jase Andrews of All 4 Adventure and Rick O’Brien of the Offroad Adventure Show plus many more • W e will continue to promote the event through an aggressive advertising campaign on mainstream television, press, radio, magazines and social media as well as communicating regularly with our loyal and dedicated show visitors. Our 4 month visitor campaign will begin in May 2015 • N ational 4x4 Outdoors Show offers a professional PR campaign providing over a million dollars in additional mainstream media coverage on commercial radio and on television programs such as The Project, Today and Channel 9 News • O ur industry Award winning team, will continue to lead innovation in entertainment and visitor value-adds. Following on from the success of Melbourne in 2014, we will develop our new 4WD Proving Ground, fishing clinics, Campfire Cooking Corner, live music, in addition to our ever popular Action Arena and established Fishing and Outback Stages • T he Show is delivered by an experienced team of sales, marketing and event professionals focused on driving visitors to your stand and getting your cash registers to ring • N ational 4x4 Outdoors Show Fishing & Boating Expo is backed by strong results, track record, audience awareness and not empty promises of what might be We invite you to join the list of companies who have already chosen to invest their marketing budget in the experience and longevity of the National 4x4 Outdoors Show & Fishing and Boating Expo: Opposite Lock Werribee Automotive Group Techniice Oztent 4WD Supacentre Ironman Flexiglass Fisheries Victoria Aussie Disposals TJM Peninsula Isuzu Regal Marine MSA 4x4 Marine Tech Michelin Terrain Tamer Award RV Darche Powerful 4x4 Track Trailer Patriot Campers Miners Den Motorsport Marine GIC Campers CUB Campers Conqueror And more..... RATES 4x4 & Outdoor Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor) Indoor Shell Scheme Stands include the following; Exhibition floor space, Black Corinthian walls, carpet, 2 x spotlights per 9sqm, single phase power outlet and stand fascia with company name. Space Only Stands include the Space Only Stands include Space Only Stands include raw floor space. Some space the raw floor space. Concrete the raw floor space. Grassed only stands have compulsory hard floor area (No Pegging) additional cost for adjoining walls ($32.00 per linear meter) and carpet ($11.00 per square meter). Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: 0 – 10m² $204.00 1 – 29m² $128.00 1 - 290m² $94.00 50 – 100m² $45.00 11 - 20m² $192.00 30 - 59m² $116.00 30 - 59m² $81.00 101 - 200m² $40.00 21 - 30m² $181.00 60 – 99m² $104.00 60 – 99m² $74.00 200m + $35.00 31 plus m² $170.00 100 – 199m² $89.00 100 – 199m² $63.00 200 – 399m² $83.00 200 – 399m² $56.00 Fishing & Boating Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor) Indoor Shell Scheme Stands include the following; Exhibition floor space, Black Corinthian walls, carpet, 2 x spotlights per 9sqm, single phase power outlet and stand fascia with company name. Space Only Stands include the Space Only Stands include raw floor space. Some space the raw floor space. Concrete only stands have compulsory hard floor additional cost for adjoining walls ($32.00 per linear meter) and carpet ($11.00 per square meter). Space Only Stands include the raw floor space. Grassed area (No Pegging) Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: 0 – 20m² $170.00 0 – 50m² $90.00 0 – 50m² $80.00 50 – 100m² $45.00 21 - 36m² $155.00 51 - 140m² $80.00 51 - 140m² $70.00 101 - 200m² $40.00 37 plus m² $145.00 141 – 200m² $75.00 141 – 200m² $65.00 200m + $35.00 201+ m² $70.00 201+ m² $60.00 CONTACT US AND BOOK YOUR STAND TODAY SPONSORSHIPS Paul Mathers, Event Director 03 9321 6760 / 0409 812 347 [email protected] EXHIBITOR SALES Gusto Simandjuntak, Sales Manager 03 9321 6757 / 0438 655 540 [email protected] Ben Morrison, Sales Executive 03 9321 6753 / 0401 493 414 [email protected] Sara Dollan, Sales Executive 03 9321 6756 / 0432 058 319 [email protected] FRIDAY 21ST TO SUNDAY 23RD AUGUST 2015 MELBOURNE SHOWGROUNDS 4x4show.com.au facebook.com/4x4show