Comenius-Projekt „Multikulturalität in Europa“ startet mit Logo

Comenius-Projekt „Multikulturalität in Europa“ startet mit LogoWettbewerb
Am 01.11.2011 ertönt der offizielle Startschuss für das neue Comenius Projekt
(2011-2013), bei dem das FKG mit Partnerschulen in Finnland (Rovaniemi) und den
Niederlanden (Bladel) zusammenarbeiten wird.
Der Titel des Projekts lautet VOICE. Dieses Akronym steht für „Various Origins and
Impressive Cultures in Europe“. Zwei Jahre lang werden Schüler/innen und
Lehrer/innen der drei Partnerschulen kulturelle Ähnlichkeiten und Unterschiede in
den beteiligten Ländern erkunden und dokumentieren. Besonderes Augenmerk gilt
dabei der Frage, wie der Alltag kultureller Minderheiten in den beteiligten Gemeinden
aussieht. Als Projektsprache wird das Englische dienen.
Im Dezember 2011 wird es ein erstes Projekttreffen in Rovaniemi geben. Rovaniemi,
die Stadt mit der größten Ausdehnung in ganz Europa, liegt in Lappland, fast genau
auf dem Polarkreis. Die Stadt darf sich offiziell mit dem Titel „Heimatstadt des
Weihnachtsmannes“ schmücken. Daher liegt es nahe, sich in Rovaniemi zur
Weihnachtszeit zu treffen, auch wenn es dort im Dezember spürbar kälter ist als bei
uns in Göttingen.
Ab jetzt sind alle Schüler/innen der Partnerschulen aufgerufen, sich der Aufgabe zu
stellen, ein Logo für das Projekt zu entwerfen, welches fürderhin alle
Projektaktivitäten begleiten soll. Der Einsendeschluss ist der 09. Dezember 2011.
Hinweise zur Gestaltung eines Logos findet ihr – in englischer Sprache – hier:
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LET’S MAKE THINGS BETTER
Design logo and slogan for our Comenius project VOICE
Beginning:
At the start of the use of mass media, at the end of the end 19e century, companies
began to distinguish themselves from their competitors by using a logo with a slogan.
Such a mark (logo) is still the sign by which you recognize the brand.
A slogan is a catchy phrase, typical for the brand, that sticks in your head. A slogan
can be changed faster than the logo; companies
sometimes use a different slogan every season, but
keep the same logo. Of course it is smart to use the
name of the brand in the slogan.
Logos are subject to change less than slogans. Below are two famous examples of
the development of logos and the changes they have undergone over time.
Styling
Raymond Loewy, a world-famous industrial designer, got the task to modernize the
Shell shell in the 60s: from a distance the logo appeared poorly visible in the little
light at the gas stations. The development of the logo is shown below.
And here the history of the logo of the Philips brand, from the beginning of the 20th
century:
As you can see, both logos have become simpler in form and typeface. This is called
styling; you keep simplifying until you have a very clear and recognizable logo.
NOTE: Styling is not the same as simple! For example, the letters of Philips are
especially designed for the logo and are not easy to copy.
The assignment: Designing a logo, what & how?
In a set of two you will design a logo and a slogan for the Comenius project that you
and the two other schools are participating in. We will use the one winning logo. This
means that the logo will appear in all forms of communication (mail, etc)
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Use at least two colours and black and white in the logo
Use of characters is allowed but not required
The logo must be presented on paper and in a digital form.
Tips: the dos:
- You can distinguish a few different kinds of logo’s in their
construction:
• Character logos: the name in a distinctive typeface (with
its variations) and a different colour is displayed. This
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seems simple but is an art in itself. Think of the enormous recognizable
"M" of the McDonald's logo.
A logo combining text and image. Here the company or product name is
combined with a graphic element without overlap. Remember the apple
of Apple.
Integrated logos. Here are text and image linked
inseparably. Think of RVS (insurance company) with male
/ female and umbrella.
Provide a uniform use of colour. This means that you should not
be too wild with surfaces, gradients, grids and lines together.
Make at least ten rapid designs, cut and slide parts and define (by drawing or
digitally) what you did.
Control the next items:
o Is the distance between mutual characters (if used) just right?
o Are all the parts just right in relation to each other (eg right together, top
right, not too much white in between, characters in the right place)
Choose three best designs and show them to people who do not know what
the assignment is. Ask for the connection they make. Is that really not what
you want to say with your logo, then you must go back to a different design.
Tips: the don’ts:
- - Do not choose a too obvious, frivolous or different font. Choose a fairly
neutral font and find the 'own' in other parts of your Comenius Logo.
- - Do not get fixated on something that is not successful. The solution is simple,
do not be afraid to make mistakes. In fact, choose any colour, place just any
surface or line somewhere, put things slanted or skewed, etc. In short, act
differently and create different things that you would avoid in other cases.
They can lead to new ideas or directions.
- Beautiful is nice, but not a criterion. The question is whether the logo is
effective. Do you still have doubts if something is wrong? Don't rest until you
know what that is.
- Do not use clip art; cutting and pasting of existing logos can result in wrong
explanations. So try to make a real new logo instead of trying to merge
existing logos.
Lots of success