Media Kit - Avani Media

Transcription

Crossmedia-Planer
2015
M e d i a p a c k
Price list no. 17
PRINT | ONLINE | MOBIL | EVENTS | SERVICES
www.it-business.de
Publisher’s imprint
2
W Publishing House
Vogel IT-Medien GmbH
August-Wessels-Str. 27
D-86156 Augsburg
Tel. 0821 2177- 0
www.vogel-it.de
W IT-BUSINESS
Publishing schedule every two weeks
Day of publication
Monday
Printed circulation 26.514 Ex. (IVW QIII/2014)
Distributed circulation 26.037 Ex. (IVW QIII/2014)
Area of circulation Germany
Internet
www.it-business.de
ISSN
1864-0907
W Publishing House
Werner Nieberle
W Bank Details
Commerzbank Würzburg
BLZ
790 800 52
Kto.-Nr.
309 771 700
S.W.I.F.T- Code DRES DE FF 790
IBAN: DE37 7908 0052 0309 7717 00
Disposition
Dagmar Schauer
E-Mail
Technical Support Print
Johannes Rath
E-Mail
+49 (0) 821 2177- 202
[email protected]
W Memberships
Informationsgemeinschaft zur Feststellung der
Verbreitung von Werbeträgern e.V.
International Federation of the Periodical Press
W Social Medias
- 128
[email protected]
Beilagenanlieferung/Druckerei
siehe S. 17
General conditions for ads and promotion are available in the Vogel customer center: www.kunden.vogel.de
Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are
in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most
important publisher’s offers are IT-BUSINESS, eGovernment Computing, Security-Insider.de, Storage-Insider.de, IP-Insider.de, DataCenter-Insider.de, CloudComputing-Insider.de and
BigData-Insider.de.
IT-BUSINESS Media
3
W Contact
Lilli Kos
Co-Publisher
+49 (0)821 2177- 300
[email protected]
Besa Agaj
International Account Manager
+49 (0)821 2177- 112
[email protected]
Stephanie Steen
Key Account Manager
+49 (0)821 2177- 211
[email protected]
Hannah Lamotte
Account Manager
+49 (0)821 2177- 193
[email protected]
Ursula Gebauer
Campaign Management &
Product Marketing
+49 (0)821 2177- 217
[email protected]
Wilfried Platten
Chief Editor
+49 (0)821 2177- 106
[email protected]
Dr. Andreas Bergler
Managing Editor
+49 (0)821 2177- 141
[email protected]
Dr. Stefan Riedl
Senior Editor
+49 (0)821 2177- 135
[email protected]
Michael Hase
Senior Editor
+49 (0)821 2177- 292
[email protected]
Sarah Maier
Editor
+49 (0)821 2177- 297
[email protected]
Heidi Schuster
Editor
+49 (0)821 2177- 122
[email protected]
Ira Zahorsky
Online Managing Editor
+49 (0)821 2177- 310
[email protected]
Print
Online
Events
Services
Print
Mediadaten 2012 | Konzept
Subheadline
Concept
www.it-business.de
4
The integrated cross-media concept for your
successful marketing in the ITC channel
19
29. September – 12. Oktober 2014 / 24. Jahrgang / € 6,– ISSN 1864-0907
With IT-BUSINESS Media you reach the decision makers in the ITC-trade intermedial and effectively in the
most important phases of the decision process.
Amazon:
Totengräber oder
Verbündeter des
Fachhandels?
The complete media concept of IT-BUSINESS has been
extended with lots of creativity, passion and attention
to details into an “all around service” for you: 360°
Channel – what more could you ask for?
EVENT-PORTFOLIO 2015
KONFERENZEN | FACHKONGRESSE | SUMMITS
Technologisch vorn, aber im Channel hintendran: Warum Amazon in großem Stil im
deutschen Fachhandel Fuß fassen muss >24
LIVECASTS | WEBINARE
SEMINARE | CORPORATE EVENTS
Verlags-Sonderveröffentlichung 19/2014
Hosting / XaaS
Virtual & Dedicated Server
Managed Services
www.akademie.vogel-it.com
Colocation
In the process you obtain the best possible backup of
a professional and service oriented consulting team.
s
ent
Ev
On
lin
e
M a g a zi n
ing
ns
i ty
u lt
un
Comm
360°
Channel
Leads
Co
Microsoft MPSA
PCs, Server & Workstations
Speichertrends
Das neue Lizenzmodell von Microsoft
stößt im Channel nicht nur auf
Zustimmung.
>18
Harte Distributionszahlen:
die Wahrheit über den deutschen
PC- und Server-Markt.
Von HAMR bis 3D-RRAM:
Entwicklungen bei Festplatten, Solid
State Disks und Flash-Speichern. >54
>34
Cloud
Rechenzentrum
Software as a Service
Platform as a Service
>24
Infrastructure as a Service
t M
agazine – IT-BUSINESS provides biweekly
thoroughly researched background information of the
IT channel and strategic relevant business and technology knowledge.
t Online – IT-BUSINESS.de offers all necessary information that should be immediately and in high quality at the partners’ disposal: news, whitepapers, webcasts and case studies as well as an extensive
manufacturer and distributor database.
t E
vents – The Vogel IT-Akademie imparts with its
events the necessary hard & soft skills to a wide
spectrum of trading partners. The target is to successfully position yourself in the market and to foster
business contacts. Apart from management and sales
trainings the Vogel IT-Akademie organizes business
summits around the topics cloud computing, virtualization, storage and IT security. Over 30,000 IT experts
and customers have shared their experience with
over 1,000 speakers.
Print
19
5
ISSN 1864-0907 t € 7,50
APRIL 2015
STORAGE
Content-Print
& BIG DATA
CHANNEL KOM PENDIUM
Profile
6
Reader Analysis
7
Topics & Dates
8
Know-how & Trends
Roundtable
Produkt-Highlights
Distribution
Case Study
powered by
Amazon:
Totengräber oder
Verbündeter des
Fachhandels?
Formats & Rates
10
Advertorials
12
IT-BUSINESS Spezial
13
IT-BUSINESS Spotlight
14
IT-BUSINESS Market
15
Special forms of Advertising
16
Special Publications
18
Technical Specifications
20
Hosting / XaaS
Managed Services
Hersteller
Colocation
Speichertrends
Zustimmung.
>18
>34
Cloud
Rechenzentrum
Systemhäuser
>24
P
O
The IT-Channel magazine
Print
R
Ü C K B L I C K
|
E
I N B L I C K
|
A
U S B L I C K
P
Microsoft MPSA
Distributoren
Print
Subheadline
Profile
6
www.it-business.de
IT-BUSINESS – a magazine that sets standards
Hosting / XaaS
Managed Services
Colocation
Microsoft MPSA
Speichertrends
Zustimmung.
>18
>34
Cloud
Rechenzentrum
>24
It’s therefore a top source of information for IT decision makers and your premium partner for successful
channel marketing.
s
ent
Ev
ing
u lt
ns
Particular attention is paid to the channel perspective
of the most important manufacturers and distributors
and best practices that show how their readers cope
successfully with the challenges in the IT market.
360°
Channel
i ty
Amazon:
Totengräber oder
Verbündeter des
Fachhandels?
M a g a zi n
un
Comm
IT-BUSINESS concentrates channel knowledge for
23 years and is more attractive as advertising medium
than ever!
With 26.037 (IVW III/2014) qualified coverage in IVWEDA proofed quality the magazine offers you the maximum market penetration in the channel.
Thus IT-BUSINESS is the ideal medium to convince the
decision makers of the german channel of your products, solutions and expertise.
On
lin
e
19
Leads
Co
Readership profile of IT-BUSINESS
W Position of recipient (multiple naming)
Executive management
59,1%
Head of department
18,2%
Skilled labour
08,9%
Others
7
W Distribution of readership
according to business focus
Others 10,1 %
ITK-System Houses/VAR
40,6 %
0,8%
Distributors/wholesalers 4,1 %
Service provider 10,2 %
W Product segments
(multiple naming)
IT (Information Technology)
84,2%
CE (Consumer Electronics)
32,6%
TC (Telecommunication)
30,2%
Printed circulation
Distributed circulation
Publishing Schedule
Print
26.514 Ex. (IVW QIII/2014)
26.037 Ex. (IVW QIII/2014)
every two weeks
Manufacturas
7,7 %
Specialized trade
27,3 %
Source: IVW EDA circulation certificate II/2013 - I/2014
Print
Subheadline
Dates
& Topics
www.it-business.de
Nr.
IT-BUSINESS Spezial
Date of
Data
publication delivery
Ad
delivery
Specials
1
USV, cooling & climate
control
12/01/2015 02/01/2015 05/01/2015
2
Displays & graphic design
26/01/2015 16/01/2015 20/01/2015
3
Mobile devices: notebooks,
tablets, smartphones
09/02/2015 30/01/2015 03/02/2015
4
LED technology
23/02/2015 13/02/2015 17/02/2015
5
IT security
16/03/2015 06/03/2015 10/03/2015
6
Partner programs
30/03/2015 20/03/2015 24/03/2015
7
Data capturing & DMS
13/04/2015 02/04/2015 07/04/2015 Storage &
big data guide 2015
8
Education & digital
classroom
27/04/2015 17/04/2015 21/04/2015
9
Managed services
11/05/2015 30/04/2015 05/05/2015
10
Desktop pcs & thin clients
26/05/2015 15/05/2015 19/05/2015
11
Printing & MPS
08/06/2015 29/05/2015 01/06/2015
12
Cloud computing
22/06/2015 12/06/2015 16/06/2015 IT security guide 2015
Date of
Fair trades & events
publication
06/01 – 09/01 CES, Las Vegas
03/02 – 04/02 IT-BUSINESS Executive Summit
16/3 – 20/3 CeBIT
April
21/04 – 30/04 STORAGE Technology Conference
21/05 – 22/05 HOSTING & SERVICE PROVIDER Summit
02/06 – 06/06 Computex, Taipeh
June
21/06 – 01/07 IT-SECURITY MANAGEMENT &
TECHNOLOGY Conference
8
Themen & Termine
9
Nr.
IT-BUSINESS Spezial
Date of
Data
publication delivery
Ad
delivery
Specials
13
Industry 4.0
06/07/2015 26/06/2015 30/06/2015
14
Server & desktop
virtualization
20/07/2015 10/07/2015 14/07/2015
15
Gaming hardware &
components
03/08/2015 24/07/2015 28/07/2015
16
Big data & business analytics 17/08/2015 07/08/2015 11/08/2015
17
Smart home & NAS
31/08/2015 21/08/2015 25/08/2015
18
Value added distribution
14/09/2015 04/09/2015 08/09/2015 Virtualization & cloud
computing guide 2015
19
Enterprise mobility
28/09/2015 18/09/2015 22/09/2015
15/09 – 01/10 CLOUD COMPUTING & VIRTUALISIERUNG
Technology Conference
20
Healthcare IT
12/10/2015 02/10/2015 06/10/2015
08/10 – 09/10 Enterprise Mobility Summit
06/10 – 08/10 it-sa, Nuremberg
21
Storage & data management
26/10/2015 16/10/2015 20/10/2015
22
Digital signage
09/11/2015 30/10/2015 03/11/2015
10/11 – 13/11 Productronica, Munich
23
Telecommunication &
unified communications
23/11/2015 13/11/2015 17/11/2015
19/11 Night of IT-BUSINESS, Augsburg
24
Endpoint & mobile security
07/12/2015 27/11/2015 01/12/2015 Year planer 2016
December
25
IT infrastructure &
networking
21/12/2015 11/12/2015 15/12/2015 Year book highlights
2015/2016
December
Subject to modifications.
Please ask your Account Manager for more information about Sponsorship of IT-BUSINESS Special.
Print
Date of
Fair trades & events
publication
05/08 – 09/08/2015 Gamescom, Cologne
September 04/09 – 09/09 IFA, Berlin
Print
t:
ting Benefi
Your Marke
s
es
en
ar
and Aw
e
9 Image & BrSo
tion Competenc
9 Product & cruilutm
t
en
9 Partner Re ease in sales
9 Direct incrified coverage
9 High qual
Subheadlineformats
Advertising
www.it-business.de
10
IT-BUSINESS
Type area
200 x 280 mm
(3 columns)
2/1 page
Type area: 426 x 280 mm
Trim size*: 460 x 300 mm
2 x 1/2 page panorama, above
compound
1/1 page
Type area:
200 x 280 mm
Trim size*:
230 x 300 mm
1/2 page
horizontal
Type area:
200 x 137 mm
Trim size*:
230 x 146 mm
Junior page panorama, above
compound
1/2 page vertical
Type area:
100 x 280 mm
Trim size*:
117 x 300 mm
1/3 page
horizontal
Type area:
200 x 92 mm
Trim size*:
230 x 101 mm
Junior page
Type area:
141 x 205 mm
Trim size*:
154 x 215 mm
1/3 page vertical
Type area:
67 x 280 mm
Trim size*:
84 x 300 mm
Hockey-Ad
Type area:
Outer edge 230 mm x 300 mm
Ad space 81 mm afloat
Bleed minimum 3 mm
2/3 page panorama
Magazine Trim Size
230 x 300 mm
* (please add min.
3 mm bleed)
Rates editorial section
11
Discounts
advertisement 4c
Fractional size
3x
6x
9x
12 x
18 x
25 x
Quantity Discount – whole page formats
1/1 page
10,900
10,355
9,810
9,265
8,938
8,720
8,175
3 pages
5%
2/1 page
19,500
18,915
18,525
17,550
16,575
15,990
14,625
6 pages
10%
Junior page / Hockey
7,900
7,505
7,110
6,715
6,478
6,320
5,925
9 pages
15%
Junior page panorama
13,800
13,386
13,110
12,420
11,730
11,316
10,350
12 pages
18%
6,500
6,305
6,175
5,850
5,525
5,330
4,875
18 pages
20%
25 pages
25%
1/2 page
1/2 page panorama
11,500
11,155
10,925
10,350
9,775
9,430
8,625
1/3 page
4,800
4,656
4,560
4,320
4,080
3,936
3,600
1/3 page editorial
6,500
6,305
6,175
5,850
5,525
5,330
4,875
2/3 page
8,500
8,245
7,650
7,225
6,970
6,800
6,375
Cover pages
4c
Basic price
Basic price
3x
6x
9x
12 x
18 x
2nd Cover page
12,500
11,400
10,800
10,200
9,840
9,600
3rd Cover page
11,500
10,450
9,900
9,350
9,020
8,800
4th Cover page
13,500
12,350
11,700
11,050
10,660
10,400
All rates are quoted in € excl. VAT
Series Discount – page proportionately formats
from 3 x
3%
from 6 x
5%
from 9 x
10%
from 12 x
15%
from 18 x
18%
The stated discounts from basic price are only valid
with booking in one calendar year.
Print
Print
Subheadline
Advertorial
12
www.it-business.de
Advertorial – Advertisement in magazine style
Surely you have information about topics that are not
really suitable for a classic advertisement. Just use this
information in an advertorial!
The professional IT-BUSINESS team sets your content
into a layout appropriate to the magazine and the neutral design attracts the particular attraction of the
reader.
ADVERTORIAL
Ein »Touch mehr Erfolg«
für die Partner von Acer
Acer hat sich erfolgreich von einem Hardware-Verkäufer zu einem ITK-Unternehmen (Information, Technologie, Kommunikation) für Hardware und Servicedienstleistungen gewandelt. Ein wichtiger Teil dieser
Verwandlung war die Neuausrichtung der Unternehmensstrategie: Mit neuen Strukturen, einem wachsenden Netz von Synergy Partnern und massiven Investitionen in Produktportfolio, Qualität, Service und ins
Marketing hat sich Acer in den vergangenen Monaten
zu einem ernstzunehmenden ITK-Anbieter entwickelt.
ADVERTORIAL
Mit Sicherheit
Digital Data Communications!
Ǧ

Ǧ
Ǥ
Mehr als zwanzig Jahre Erfahrung und
kontinuierliche Weiterentwicklung haben
die Digital Data Communications GmbH
zu dem gemacht, was sie heute ist: ein
Komplettlösungsanbieter in Sachen Netz-
Conceptronic repräsentiert bei Digital Data Communications stylishe Peripherieprodukte für privates und geschäftliches Computing. Über 250
Komponenten, von Lautsprechern, über Notebookhüllen bis hin zu Headsets, zeichnen sich vor
allem durch ihre einfache Installation aus.
werktechnik und -peripherie mit höchsten
Ansprüchen an Qualität und Sortimentsauswahl. Vier hauseigene Handelsmarken
sorgen in ständigen Innovationszyklen
dafür, dass sowohl im geschäftlichen, als
auch im privaten Bereich die IT-Infrastruk-
München, Frankfurt, Berlin, Hamburg, Düsseldas Reliability Promise und Acer erweitert stänund damit Durchlaufzeiten und Fehlerraten noch
dorf, Ende August: Mannshohe Plakate begrüßen
dig in neue Produktkategorien. »Wir sind mit den
einmal deutlich reduzieren konnte.«
die Reisenden am Flughafen. »A Touch More...«
TravelMate Notebooks gestartet. Inzwischen gilt
Acer reagiert außerdem mit einer großen Palautet das Motto. Das Produkt der globalen Multidie Vertrauensgarantie auch für die Veriton PCs,
lette an Multi-Modi-Geräten auf neue KundenbeChannel Kampagne ist das Aspire Switch 10, ein
die B6-Monitorfamilie, die P5-Projektorenreihe
dürfnisse. Angefangen von der ausgezeichneten
flexibles 2-in-1-Gerät, dessen Tastatur sich vom Taund die Windows Tablets«, sagt Thom und schiebt
Convertible-Serie Acer Aspire Switch mit bis zu
blet trennen lässt. »Mit dem Switch 10 bedienen wir
nach: »Nicht jeder Hersteller kann sich eine solche
vier verschiedenen Nutzungsmodi bis hin zur
einen wichtigen Trend im Markt«, erklärt Wilfried
Kampagne leisten. Da muss die Qualität schon
Aspire-R-Serie, die sogar bis zu sechs verschiedene
Thom. Wir treffen den Region Manager Central Eustimmen.«
Modi bietet. Insbesondere für kleine und mittelrope, der auch das deutsche Geschäft verantwortet,
ständische Unternehmen ist die neue GeschäftsDISQ bescheinigt Service-Qualität
in Ahrensburg am Sitz der Acer Computer GmbH.
notebook-Serie Extensa der richtige Partner.
Positives Feedback gibt es auch zum Acer Service.
Die Kampagnen sind eine wichtige Investition in
Neues Flagschiff der Acer-Produktpalette sind die
DISQ – das Deutsche Institut für Service-Qualität –
die Marke Acer, aber auch wertvoll für alle PartTablets Iconia Tab 8 und Tab 10. Durch ein Full-HDbescheinigt dem Hersteller gute Noten. Im jüngsner: »Wir möchten Nachfrage für unsere Produkte
Display und einen leistungsstarken Prozessor sind
ten Test, einer Befragung von 200 IT-Entscheidern in
generieren. Deshalb zeigen wir sie an Orten, die
diese Geräte ideal für Entertainment zu Hause oder
mittelständischen Unternehmen mit
sowohl Geschäftsleute als auch
Urlauber frequentieren. Als PartWir sind ein verlässlicher Partner, weil wir uns mehr als 50 Mitarbeitern, belegte
Acer mit 85,7 Punkten und dem Urner sollten Sie das Momentum
zum Channelgeschäft bekennen und unsere
teil »sehr gut« in allen befragten
nutzen, das unsere Kampagnen
Kategorien einen sehr guten dritten
erzeugen.« Im Herbst wird die
Partner im Tagesgeschäft unterstützen.“
Platz von acht getesteten HerstelKampagne in deutschen BalWilfried Thom, Region Manager Central Europe, Acer
lern. »Es zahlt sich eben aus, dass
lungszentren mit weiteren Prowir uns eine Service-Organisation in Deutschland
dukten fortgesetzt.
unterwegs. Für diejenigen, die unterwegs arbeiten,
leisten«, kommentiert Thom, »nicht jeder Hersteller
bietet Acer das Iconia Tab 8 W inklusive einer einGroßartige Produkte für alle
tut das.«
jährigen Lizenz für Windows Office 365. Alle drei
Der Acer Deutschland Chef hat sichtlich gute LauDie gute Botschaft für die Partner ist, dass Acer
Tablets haben ein schlankes Design und sind dank
ne und das aus gutem Grund, denn sein Geschäft
sich zum indirekten Vertrieb bekennt und auch das
Aluminium-Legierung und Corning® Gorilla® Glas
wächst. »Laut Marktforscher IDC sind wir in den KaSynergy Partner Programm überarbeitet hat. Und
besonders robust.
tegorien ›Portable PC‹ und ›Total PC‹ in Europa deutdas erfreut sich wachsender Beliebtheit. »Das ProProduktqualität
lich schneller gewachsen als der Markt«, sagt Thom.
gramm bietet keine extravaganten Leistungen, sonsteht im Vordergrund
In Zahlen bedeutet das ein Plus von 48,4 Prozent
dern alles, was unsere Partner für ihr Tagesgeschäft
Um den Qualitätsanspruch zu unterstreichen hat
bei Notebooks im Vergleich zu 13 Prozent im Branvon ihrem Hersteller benötigen. Es ist für die PartAcer im vergangenen Sommer die Vertrauenschenschnitt und 36,6 Prozent bei ›PC Gesamt‹ im
ner profitabel, persönlich, einfach und schnell, im
garantie »Reliability Promise« ins Leben gerufen.
Vergleich zu 15,7 Prozent. Ein großer Teil wurde in
Synergy Programm mit Acer zu arbeiten. Ich möchFür registrierte Business-Geräte gilt: Bei Defekt im
Deutschland abgesetzt. »Das ist ein toller Erfolg, für
te alle Fachhändler und Systemhäuser einladen sich
ersten Jahr repariert der Hersteller nicht nur im
den aber auch unsere Partner verantwortlich sind«,
auf die Zusammenarbeit mit uns einzulassen!« resüRahmen der Garantie, sondern erstattet auch die
freut sich Thom. Als Erfolgsfaktoren benennt der
miert Thom, steckt sein Liquid Smartphone ein und
Hälfte des Kaufpreises zurück. »Unsere VertrauensManager »das erweiterte Portfolio, die Produktquawinkt einem Platinum Partner, der aus dem Rheingarantie ist eine echte Erfolgsgeschichte«, erklärt
lität, aber auch das überarbeitete Partnerprogramm
land angereist ist und mit dem Deutschland Chef
Thom. Immer mehr Partner und Kunden nutzen
und unseren Service, der sich neu aufgestellt hat
über weitere gemeinsame Projekte sprechen wird.
1/1 page
Trim size: 230 x 300 mm
minimum trim on all outer edges
>>
Example: Acer Advertorial
tur stets auf dem aktuellsten Stand ist:
LevelOne bietet neben Switches für alle Anwendungsbereiche und einem kompletten
Komponenten-Portfolio für die digitale Videoüberwachung die größte Auswahl an Power-overEthernet (PoE)-Produkten am Markt. Router, Adapter, Server sowie sämtliches Zubehör runden die
Produktpalette bei LevelOne ab.
Jüngst hat LevelOne eine neue Serie HighTech-IP-Kameras gelauncht. Die seit Ende August
verfügbaren Modelle folgen erneut der Strategie,
dem Anwender innovative und vielseitig einsetzbare Qualitätsware zu marktgerechten Preisen anzubieten. Zum neuen Angebot zählt auch
eine erweiterte Software namens OneSecure. Die
kostenfreie High-End-Lösung beinhaltet im Vergleich zur bisherigen IP CamSecure zusätzliche
Funktionen wie beispielsweise die Meldung über
fehlende oder fremde Objekte in einem zu überwachenden Bereich.
Mit der Eigenmarke equip bietet Digital Data Communications eine hochwertiges Sortiment für die
professionelle Gebäudeverkabelungslösungen.
Die Produktlinie adressiert sowohl den Endkunden und den Retail mit einem Portfolio von USB
2.0 Hubs bis hin zum kompletten Netzwerkbedarf
als auch Fachinstallateure und professionelle Anwender mit kompletten Kabellösungen.
Mit ABBRAZZIO bietet das Unternehmen eine
weitere Produktlinie, die mit hochwertigem ITZubehör die Bedürfnisse des modernen, mobilen
Nutzers erfüllt: Tablet-PC- und iPad-Funktionshüllen aus Leder oder Kunststoff für die Anwendung
in unterschiedlichsten Situationen sowie Taschen
und Rucksäcke für Notebooks aller Größen.
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Fachhandel im Fokus
mit dem LevelOne WorldClub
Bei Digital Data Communications setzt man auf
den indirekten Vertrieb. Um Kunden aus den Bereichen Fachhandel, Spezial-Distribution und
Systemhaus größtmögliche Vertriebsunterstützung zu bieten, hat der Dortmunder Netzwerkspezialist den LevelOne World Club ins Leben
gerufen. Das Partnerprogramm hat zum Ziel, den
Mitgliedern vielfältige Chancen auf Umsatzsteigerung zu bieten.
CEO Amanda Chen liegt insbesondere der persönliche Kontakt zu Kunden und Partnern am
Herzen. Die aus Taiwan stammende 41-Jährige,
bereits seit 1997 im Unternehmen, lenkt seit
2009 die Geschicke der Dortmunder Digital Data
Communications GmbH und verfügt über beste
Verbindungen zu den asiatischen Herstellern, die
sie regelmäßig an den Produktionsstandorten
besucht. Darüber hinaus kümmert sie sich intensiv um die Betreuung der Kunden in der DACHRegion. Denn für sie gilt: „Die besten Marktkenntnis und das Wissen über die individuellen
Bedürfnisse der Kunden erfährt man im persönlichen Gespräch. Nur so können wir unseren Service und unser Portfolio optimal auf den Markt
abstimmen. Unsere Kunden sind für uns auch
immer Partner auf Augenhöhe, um durch intensiven Austausch bestmögliche Lösungen zu generieren.“
Ǧ
Ǧ
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1/1 page: max. 4.000 characters incl. blanks/page and
max. 1-3 pictures in 300 dpi resolution
t:
ting Benefi
Your Marke
tence
pe
m
Co
tion
9 Product & Solutm
t
en
9 Partner Reificredui coverage
9 High qual
4c
Fractional size
1/1 page
Basic price
10,900
3x
10,355
6x
9,810
9x
9,265
12 x
8,938
25 x
8,175
Special publication
IT-BUSINESS SPEZIAL
In line with our special publications we offer you the
possibility to convince the IT-Channel with your
products and solutions. IT-BUSINESS SPEZIAL is a
platform, where you can introduce your solution
portfolio to a broad professional audience, place an
interview or statement about an up to date issue and
present services for your partners and customers.
Possible contents for a IT-BUSINESS SPEZIAL:
tPresentation of your interesting products and
solutions
tCase study
tDescription of services
tSales arguments
tThe most important features about a product and/or
empirical value
tTechnical contribution
tInterview or statement
13
Total volume:
3 pages
Number of characters:
t Advertorial 1/1 page: 3,800 characters incl. blanks
t Each additional following page:
4,000 characters incl. blanks
t Interview 1/1 page: 3,700 characters incl. blanks
t Interview 2/1 page: max. 8,100 characters incl.
blanks and 1 – 3 pictures
Additional publication of
IT-BUSINESS Spezial topics as eBook
on our homepage IT-BUSINESS.de
For current topics please see page 8 & 9
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Subheadline SPOTLIGHT
IT-BUSINESS
14
www.it-business.de
IT-BUSINESS covers your exclusive topic in a special
edition. IT-BUSINESS SPOTLIGHT is especially suited
for company’s anniversaries, complete presentations of
companies or product launches or the introduction of
a successful partnership of a distributor and a manufacturer (IT-BUSINESS power-duo). We design your ITBUSINESS SPOTLIGHT according to your CI guidelines.
www.it-business.de
IT-BUSINESS SPOTLIGHT
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Promotion IT-BUSINESS SPOTLIGHT
Exclusive editorial reports about your product/company
Publication & promotion via all channels of IT-BUSINESS
Exclusive editorial reporting about your product/company
Publication & promotion via all IT-BUSINESS channels
25 Jahre Value added
Distributor vom Bodensee
Social Media Promotion package incl.
IT-BUSINESS@twitter mit 9.448 follower
IT-BUSINESS@facebook mit 4.952 fans
IN DIESER AUSGABE
THE INFORMATICS NETWORK:
CUSTOMIZED4YOU:
STORAGE4YOU:
SERVICE4YOU:
Der Bytec-Service: Komplettsysteme,
Konfigurations-, Vertriebs- und
Installationsunterstützung.
C4Y bietet größtmögliche
Flexibilität bei der Konfiguration von PRIMERGY Servern.
Speziell für den Mittelstand
hat Bytec aktuelle Storage
Systeme jederzeit verfügbar.
Interessante Testgeräte aus allen
Produktbereichen: Wer jetzt nicht
leiht ist selber schuld!
► SEITE 3
► SEITE 4
► SEITE 5
► SEITE 7
IT-BUSINESS@xing mit 4.802 members
All figures: November 2014
Example: Company’s anniversary
Example: Power-Duo
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Formats & Rates
IT-BUSINESS Market – the powerful purchasing reference book
W The IT market is characterized by a high variety of
products and dynamic of rates
W The IT market is indicated of a variety of products
and brands. This is why the IT trade needs a
source of information that is able to deliver a
complete overview of the latest offers.
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W This is how to reach the decision-makers in
the IT market directly, quickly, uncomplicated and
under conditions, which allow generous
advertisement for a small budget.
77+ GA* ## #
19
29. September –
12. Oktober 2014
/ 24. Jahrgang /
€ 6,– ISSN 1864-0907
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Hosting / XaaS
Server
Virtual & Dedicated
Managed Services
Colocation
Cloud
4c
Fractional size
Basic price
3x
6x
9x
12 x
Microsoft MPSA
ll von Microsoft
Das neue Lizenzmode nur auf
nicht
stößt im Channel
>18
Zustimmung.
18 x
2/1 page
3,200
3,104
3,040
2,880
2,720
2,624
1/1 page
1,700
1,649
1,615
1,530
1,445
1,394
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3,000
–
–
–
–
–
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PCs, Server &
Workstations
szahlen:
Harte Distribution
den deutschen
die Wahrheit über
t.
PC- und Server-Mark
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Rechenzentru
Speichertrends
3D-RRAM:
Von HAMR bis
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bei Festplatten
Entwicklungen
>54
Flash-Speichern.
State Disks und
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Software as a
Service
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as a Service
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The stated discounts of the basic rate are valid for
purchase on orders for one year.
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Aw
9 Image/Branifided coverage
9 High qual
Subheadline
Special
forms of advertising
W Bound Insert
W Loose Inserts
105 x 148 mm
220 x 290 mm (larger formats on request)
Max. thickness 4 mm
Weight
Min. 5 g
BSpace booked
total circulation
Guideline
delivery in end format,
folded and trimmed
Price p/1000
loose inserts up to 25g: 280 €
each additional 10g: 30 € raise
raise for selection 120 €
W Affixed printed matters
Several pages of printed matter,
fixed tightly in carrier publication.
Printed matter (e.g. sheets,
cards, mailing leaflets,
prospects) which are enclosed
in carrier publication.
Min. format
Max. format
www.it-business.de
Min. format
Max. format
Max. thickness
Weight
Guideline:
Rate
148 x 115 mm
230 x 300 mm
2 mm
4 pages min. 80g/qm,
more than 8 pages min. 50g/qm
Insert in notebook format:
Trimm 5 mm (all sides), fold 10mm.
File smaller than notebook: Bottom
and on the sides trimm at the end.
On the top addition of 5mm trimm
Placement always at the top.
More than 4 pages in total: On the
top put together; folded in cross.
4 pages 14,900 €
6 pages 16,900 €
8 pages 18,900 €
i.e. postcards, flyers, CDs,
samples, post-its that have
to be sticked.
Price on request
W Gatefolder
The page folding out to the left
is stuck to the magazine cover
(3 pages).
Price 21,900 €
W Belly Band
Price
Format
23,900, €
510 x 100 mm
+ 3 mm trim
16
Special forms of advertising
W Altarfold Front page
Price
Format
Guidelines for special forms of advertising
21,900 €
right & left cover page
125 x 300 mm inside
227 x 300 mm
W Half Cover
The front page folds out tot he right
(2 pages)
Price
17
W Date of order
Deadline see topics + dates (page 8-9)
W Technical specifications
Special forms of advertising should be processed by
machine. In case of process difficulties because of
loose inserts, files or stickers, priority is given to completion.
21,900 €
W Sample
At deadline of advertisement a binding sample (issued
in 5 copies) and at least one layout sample with details
about size and weight has to be submitted to the publisher.
W Liability
Damages occurred because of disregard of the technical requirements for processing special forms of advertising are to be replaced to the publisher.
Print
W Delivery
The delivery has to be done on Euro-pallets. Every single pallet has to be marked with details to the amount
and the note “IT-BUSINESS issue number …” Please
note the dates of delivery
Loose inserts
3 days prior to deadline of
advertisement
Bound Inserts
5 days prior to deadline of
Stickers advertisement
You receive the detailed delivery modalities after order
invoice.
W Postal Delivery Adress
Vogel Druck und Medienservice
Warenannahme/IT-BUSINESS (Issue no.)
Leibnizstr. 5
D-97204 Höchberg
Print
Subheadline
Special
Publications
The Channel Guides of IT-BUSINESS supply an extensive
channel relevant presentation of the most important information on a specialized, important product area. Additionally to basic facts and trends, it also contains a
number of overviews, highlights and concrete sales assistance. Because of their reference character the
Guides related to certain topics are only released once a
year.
40 pages
DIN A4
29,000 copies
Readership of IT-BUSINESS,
Trade Fairs and Events
3.600 to 4.000 characters incl. blanks and 2 pictures per
page.
Topics
Date of issue
IT-BUSINESS Storage & Big Data Guide 2015
April 2015
IT-BUSINESS IT-Security Guide 2015
June 2015
IT-BUSINESS Cloud Computing & Virtualization Guide 2015
September 2015
Ad pages
4c
W Channel Guides
www.it-business.de
Size
Format
Circulation
Distribution
APRIL 2015
Formats
210 x 297 mm + 5 mm bleed
7,500
Cover pages 2-4
9,000
1/2 page vertical
4,500
1/2 page horizontal
4,500
STORAGE
& BIG DATA
C H A N N E L KOM PEN D IU M
t:
ting Benefi
Your Marke
ess
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Aw
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9 Image & BrSolution Competence
9 Product & cruitment
9 Partner Reified coverage
High qual
9
Rate
1/1 page
ISSN 1864-0907 t € 7,50
Know-how & Trends
Roundtable
Produkt-Highlights
Distribution
Case Study
powered by
18
Special Publications
19
Date of publication
R
Ü C K B L I C K
|
E
I N B L I C K
|
A
U S B L I C K
P
Systemhäuser
Format
Circulation
Distribution
150 pages
DIN A4
28,000 copies
Readership of IT-BUSINESS,
Trade Fairs and Events
21.12.2015
Ad pages
4c
Distributoren
Formate
Company portrait 2 pages
870 x 580 mm
27.000 copies
Readership of IT-BUSINESS
Logo Formats
4c
Size
Format
Circulation
Distribution
W Year Planner 2015
Do you want to be in the field of vision of
your trade partner? Then make use of the
IT-BUSINESS Year Planner 2015! It is of
high quality, decorative and contains a
variety of additional information useful for
the whole year.
Hersteller
P
O
W Highlights 2014/2015
IT-BUSINESS 2014 – HIGHLIGHTS is the high quality
overview of manufacturers, distributors and system
houses and is dedicated to your highlights of the year.
On over 100 pages companies present their current
highlights in an attractive presentation. It is the most
extensive overview, with high circulation of the players in the German IT channel and is distributed on various IT events throughout the whole year.
Rate
Standard Layout
7,000
1/1 page
DIN A4 + 5 mm bleed
6,000
Cover pages 2-3
DIN A4 + 5 mm bleed
9,000
Rate
70 x 40 mm
1,500
110 x 65 mm
3,000
Deliverables
Send logo as vector file (Illustrator or Freehand) or TIF in 300 dpi
resolution via eMail to your responsible Account Manager.
Dates
Date of Publ.
Advert. Ddl.
Year Planner 2016
7/12
15/11
We take over the design of your company portrait with a standardized layout.
You only deliver text and picture contents. Please ask your account manager
for additional information regarding the process and dates.
Print
Print
Subheadline
Technical
Specifications
W Format IT-BUSINESS
Magazine format 230 x 300 mm
Type area
200 x 280 mm (3 columns)
W Format special publications
Magazine format DIN A4 (210 x 297 mm)
All formats only in side-cut
W Printing specifications
Printing method Rotary offset (Heatset)
Paper
LWC glossary
W File construction
A trim of 3mm is required for advertisements printed
in sloping way. Please note that important features
of your advertisement are not placed next to the margins (5 mm trim tolerance).
W Printing symbols
Symbols for margin, folding and cutting have to be 3
mm outside the picture margin, the thickness of printing symbols should not exceed 0,1 mm.
W Fonts
Do not use system scripts or fonts electronically written by the layout program. The minimum font size for
negative font and raster font is 7 point.
W Lines and Frames
Minimum thickness of line is 0,3 point or 0,1 mm
www.it-business.de
W Colour composition
Maximum exhaustive sum for four colours is for
neutral picture areas 290%.
W Colour separation
Coloured pictures have to be made in CMYK, special
colours (HKS or Pantone), DCS2-formats and duplex,
triplex, quadroplex have to be separated in CMYK.
Data delivery
W By mail
Please send your data carrier along with the
filename, sender details and a binding proof/
printing proof to:
Vogel IT-Medien GmbH
Anzeigendisposition IT-BUSINESS
August-Wessels-Str. 27
D-86156 Augsburg
Telephone: +49 821 2177-202
W Picture resolution
60 raster units, 300 dpi
W Printing colours
Only use printing colours of the european colour
scale (Euro scale) for offset print in DIN 16539. Only
use original control stripes for copies and print in all
colours, which correspond to the BVD-Fograstandard.
20
W Data delivery
1. Label the file/folder as follows:
ITB_Client_Issue (Example: ITB_IBM_2211)
2. Transmission of data:
tCZ&.BJM
BO[FJHFO!WPHFMJUEF
t'514FSWFS
Login: ftpuser
Password: vit
W Proof
The proof should be made on circulation paper or
paper with similar surface and colouring. Corrections
without proof are to be marked
W Increase of tone quality
The tolerances of increase of tone quality in print are
40%-area +/-3%
80%-area +/-2%
W File formats
Please send print optimized pdf files or open mac/
pc files of current layout or illustration software.
Online
21
Content-Online
Profile IT-BUSINESS.de
22
Lead Generation
23
Classic Online
Advertising
Newsletter Advertising
27
Promotion of your event
28
eBook
29
Whitepaper
30
Online advertorial
The information Portal for the IT-Channel
Online
24 – 26
30 – 31
Company profile
32
Live Demo
33
Studio webcast
34
Partnerzone
35
Mobile
Technical Specifications
36 – 37
38
Online
IT-BUSINESS.de
22
www.it-business.de
IT-BUSINESS.de – Online advertising from classic to multimedia
On
lin
e
ing
360°
Channel
Now you have the choice between classic banner formats, effective newsletter advertisement, outstanding
sponsorings and innovative multimedia formats.
Lead Generation
Lead Generation is developing into an important basic
element for successful B2B online marketing. It offers
you the possibility, with a broad offer of promotional elements, to get into direct contact with potential customers. That way you can support your sales department
and reinforce your market position.
IT-BUSINESS.de
is IVW certified
ns
i ty
u lt
un
Comm
IT-BUSINESS.de provides advertising customers with
innovative forms of lead generation and additionally the
complete media portfolio of a modern and target group
orientated online offer.
M a g a zi n
s
ent
Ev
IT-BUSINESS.de is the information source in the internet that offers IT partners all sources of knowledge to
be successful in the market.
Leads
Co
Quality lead generation
On IT-BUSINESS.de information is transformed into
relevant special interest knowledge. Every portal is a
turning point where IT business partners meet.
Here, Only Relevant Contents Count.
The Business Efficiency Portal IT-BUSINESS.de is an
open information platform on the internet, focusing on
the IT market. In a highly qualified editorial environment,
vendors present their business activities and messages. The users find worthy information for their professional demands: precise, fast, structured.
23
Company/
advertiser
leads
Information about the user
■ name
■ company
■ complete address
■ job position
■ e-mail address
■ telephone number
■ company size
Advantages
Detailed knowledge
about user
■ 1:1 dialogue
■ Evaluation
■
Qualified
leads
Qualified lead generation
To call off this valuable information (e.g. whitepapers &
webcasts) the users registration is mandatory. That’s
how you are able to follow up who exactly gets access
to your provided information.
Thus you receive valuable knowledge about the reader
and start into a direct dialogue afterwards.
Marketing success becomes measurable
Transparency & traceability
Target group:
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Performance data
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participants in 2014
Online
Classic Online Advertisement – Formats
Billboard Ad
www.it-business.de
24
Skyscraper Standard/Expandable
The billboard ad is directly positioned under the horizontal navigation of the website and over the complete width of the
content. With its prominent placement this ad attracts the
users`high awareness.
The skyscaper is placed on the right hand side of the website
and offers you another prominent opportunity to place your
message on IT-BUSINESS.de.
tSize:
tMax. file size:
tFormats:
t4J[F
YQY
t.BYmMFTJ[F
,
t'PSNBUT(*'+1(3JDI.FEJB
Leaderboard Standard/Expandable
The leaderboard is a big format banner at the top of the website. It
places your advertising message prominentely and offers you enough
space (Expandable with “expand/close-buttons” for a visually interesting design.
tSize:
t – Standard
t – Expandable
t Max. file size:
t'PSNBUT
Content Ad/Video Ad (Rectangle, MPU) Standard/Expandable
2)
1)
2)
1)
3)
3)
728 x 90 pix
728 x 90 pix und 728 x 210 pix
49K
)5.-(*'+1(3JDI.FEJB
160 x 600 pix
49K
HTML, GIF, JPG, Rich Media
The content ad offers you the chance to advertise “in the
middle of all happenings”, thus it reaches high awareness.
The content ad expandable with its expand/close buttons
ensures a visually interesting design of your advert.
t4J[F
t.BYmMFTJ[F
t'PSNBUT
YQJY&YQBOEBCMFYQJY
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)5.-(*'+1(3JDI.FEJB
Halfpage Ad
This large-scale advertising format is placed on the right hand side
of the website and is a very prominent ad in the direct field of view
of the user.
tSize:
t Max. file size:
t'PSNBUT
300 x 600 pix
49K
(*'+1(3JDI.FEJB
t:
ting Benefi
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Br
9 Image & cruitment
9 High qual
25
Hockeystick/Wallpaper
Brand Gate/Fireplace
The Wallpaper occupies the complete top and right advertising areas. By surface area it’s the biggest and most prominent possibility to
advertise on the IT-BUSINESS information portal. The hockeystick is
a combination of leaderboard and skyscraper and comprises only one
part of the complete advertising area.
The brand gate takes up the complete above, left and right
advertising area of the website. It is the biggest (size) and
the most prominent way to advertise.
t4J[F
MFGUYQJYSJHIUYQJY
above 980 x 90 pix
t4J[F
t.BYmMFTJ[F
t'PSNBUT
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t.BYmMFTJ[F
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120 x 600 pix on the right
Y,
)5.-(*'+1(3JDI.FEJB
Sticky Ad (Skyscraper)
Peel Back
The particularity of the sticky ad is that it always stays in the visual focus of the user, even if the user scrawls down the website. This advertising format reaches high awareness, as the placement of the banner plays a decisive role for a high click rate.
t4J[F
t.BYmMFTJ[F
t'PSNBUT
YQJY
,
(*'+1(1/(PQFOnBTImMF
The Peel Back is an animated „dog-ear” which is embedded
in the right top edge of the website and attracts the attention
of the users via animation. As soon as the user clicks with his
mouse on the edge, the Peel Back rolls back and shows off
the hidden behind advertising area. When the user leaves the
area, the Peel Back rolls back into the edge.
t4J[F
Fullsize Banner
The fullsize banner is the „workhorse“ in online advertising and is
placed in the content areas of IT-BUSINESS.de. Due to its familiar
measurements you can address the audience in a more confident way.
tSize:
t Max. file size:
t'PSNBUT
468 x 60 pix
49K
)5.-(*'+1(3JDI.FEJB
Online
t.BYmMFTJ[F
MFBTFEFMJWFSBDPNQMFUF
1
flash file with mouseover and
integrated click tag
125 x 125 pix, expanded 400 x
400 pix
,
Online
www.it-business.de
26
Price list Online
Cost per CPM
ROS
ROC
Billboard
160
200
Brand Gate/Fireplace
280
300
Content Ad (Rectangle)
155
170
Halfpage Ad
195
210
Hockeystick/Wallpaper
220
235
Leaderboard Expandable
140
155
Leaderboard/ Fullsize
120
130
Peel Back
140
150
Skyscraper
130
140
Skyscraper Expandable
140
155
Sticky Ad
140
150
Video Ad
155
Additional special formats on request
tROS – Run on Site:
Ad appears on all pages of IT-BUSINESS.de
tROC – Run on Category: Ad appears on all channels
and subchannel pages of the specified category of
IT-BUSINESS.de you chose.
170
Please note:
When delivering a flash file please integrate a click-tag and deliver an additional GIF file, see
technical specifications on page 38.
t:
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Your Marke
ess
en
ar
Aw
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9 Image & BrSolution Competence
9 Product & cruitment
9 High qual
Newsletter Advertisement
Placements in newsletters IT-BUSINESS Today
Fullsize-Banner
(468 x 60 pix)
Top-Position
Skyscraper
(160 x 600 pix)
Fullsize-Banner
or Billboard Ad
(680 x 250 pix)
or Text Ad
Medium-Position
Fullsize-Banner
or Text Ad
Standard-Position 1
Fullsize-Banner
or Text Ad
Standard-Position 2
Specifications for Fullsize Banner on page 25.
Form of Advertisement
Skyscraper
IT-BUSINESS Today
Newsletter delivery twice/day to registered
recipients. Please book either the morning or midday
delivery.
27
Note
Please note that outlook 2007/2010 only shows
the first frame of animated GIF banners.
Therefore we request to deliver a non-animated
banner.
Specification for text ads:
t-PHPTJ[F
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t.BYmMFTJ[F
,
t'JMFGPSNBU
KQH
t.BYOVNCFSPG
text characters:
300 characters incl. blanks
1 week
2 week
3 week
4 week
Top-Position
1,750
1,650
1,550
1,450
Billboard Ad
1,750
1,650
1,550
1,450
Medium-Position
1,250
1,150
1,050
1. 950
Standard-Position 1 & 2
1. 950
1.850
1. 750
1. 650
Skyscraper
1,750
1,650
1,550
1,450
Cost per cw in morning or midday delivery in €, excl. VAT
Online
Online
Promotion of your event
www.it-business.de
Do you have an event, a trade fair or a special occasion to restage in prominent
position?
Make use of our event package to attract attention to your event and invite participants via effective marketing tools like premium event insertion, promotion box
and newsletter.
Event package
Rate
tXFFLTQSPNPUJPOCPY
- including creation
- rotation
- placement on homepage & topic channels
tXFFLOFXTMFUUFSQSPNPUJPO
- text ad or fullsize banner
- placement in newsletter IT-BUSINESS Today
tQSFNJVNFWFOUJOTFSUJPOJOFWFOUDBMFOEBS
- detailed description
- link
- logo
tQSFNJVNDPNQBOZQSPmMFEFTDSJQUJPOPOQ
3,000
Example premium event
28
eBook/Keyword Advertising
29
Our editorial eBooks combine specialized information about a selected topic into a
bundle. They serve the reader as an adviser or checklist for decision making.
With the eBook premium package you secure an exclusive topic for yourself which
offers certain advantages:
Verlags-Sonderveröffentlichung
9 Exclusive assignment to a certain topic
9 High profile in topic matching surrounding
9 Topic awareness
9 Lead generation
eBook
Durchstarten im
Online-Handel
Erfolgreich online Verkaufen – Informationen
und wertvolle Tipps für Online-Händler
eBook premium package: exclusive & relevant
t7PMVNFQBHFT%*/"
t5FYUEFTJHOCZQVCMJTIJOHIPVTF
t*5#64*/&44MPPLBOEGFFM
Benefits
9 Exclusive promotion for 3 months
9 Promotion box on cover page
9 Extensive lead generation incl. social media package
9 100 leads
Powered by:
7,900
Social Media Promotion package incl.
Promotion
9 Highlighted presentation of eBook
9 Mailshot to registered users
9 Promotion on website
All figures: november 2014
Online
Online
Whitepaper
In the IT-BUSINESS whitepaper database we publish
corporate brand press releases with high solution
potential and efficiency for the IT channel target group,
i.e.
t5FDIOPMPHZTUVEJFT
t1SFTFOUBUJPOT
t.BSLFUTUVEJFT
t$BTFTUVEJFT
t$PODFQUT
t#FTU1SBDUJDFT
There‘s a basic principle for your Value Contents: The
more neutral, technical and less sales orientated they
are, the more likely the audience will read them.
You will reach a high success rate, if your potential
customer perceives you as a future orientated and technically competent supplier of solutions.
t:
30
www.it-business.de
ting Benefi
Your Marke
mpetence
Co
n
tio
lu
So
&
9 Product ration
9 Lead geneified coverage
9 High qual
Whitepaper Basis-Paket
Basic Rate
Cost/Lead (optional)
tXIJUFQBQFS
tNPOUITIPTUJOH
t5FBTFS
t4PSUJOHCZLFZXPSET
t5FBTFSBOELFZXPSETDBOCFDIBOHFE
free
50
Whitepaper premium package
tXIJUFQBQFS
tNPOUITIPTUJOH
t5FBTFS
t4PSUJOHCZLFZXPSET
t5FBTFSBOELFZXPSETDBOCFDIBOHFE
t1SPNPUJPOCPYPOTUBSUFSQBHFBOEUPQJDDIBOOFM
t)JHIMJHIUFEMJTUJOHJOUIFXIJUFQBQFSEBUBCBTFJODMVEJOH-PHP
t)JHIMJHIUFEBOOPVODFNFOUJOUIFOFXTMFUUFST
t4VQQPSUPGMFBEHFOFSBUJPOWJBCBOOFSBEWFSUJTFNFOUPOXFCTJUF
t3FQPSUJOH
t(FOFSBUFE-FBETJODMVTJWF
8,900
IT-BUSINESS.de can use and transform all kinds of
document formats like DOC, PDF and PPT into the
Whitepaper format.
Social media package incl.
Online Advertiorial/Landingpage
In your individual area you can
highlight your advertising message
and present yourself as a competent solution provider.
Leaderboard
Online advertorial /
landingpage
Online advertorial
tSVOOJOHUJNFNPOUIT
tMBOEJOHQBHFXJUIJOEJWJEVBMDPOUFOU
tIJHIMJHIUFEMJTUJOH
tIJHIMJHIUFEBOOPVODFNFOUJOOFXTMFUUFS
tCBOOFSQSPNPUJPO
tTJOHMFFNBJMTIPU
tMFBEHFOFSBUJPOBMMHFOFSBUFEMFBETJODM
Skyscraper
Place your advertising message
with an advertorial on an exclusive
landingpage.
31
Rate for
3 months
10,500
Online
Example: Dell Online Advertorial
Online
Company profile with product showroom
The extensive databank with pinpointed search functions offers reliable answers to the question „Who supplies what kind of solutions?” With your detailed provider’s profile you are available with your contacts and
an extensive company profile in the IT trade at any time.
In addition we support you with a basic company profile installation free of charge.
t:
ting Benefi
Your Marke
s
es
en
ar
Aw
d
an
e
9 Image & BrSo
tion Competenc
9 Product &ifiedluco
ge
ra
ve
9 High qual
32
Your company address is not lodged yet? Please contact
your account manager.
Control the success of your profile
With our IT-BUSINESS customers’ portal you ensure the
topicality of your company data and have an overview
about the number of accesses to your profile. We ensure
the data administration of your company on request.
Profile
Services
Basic profile
t$PNQBOZBEESFTT
t)PTUJOHPGZPVSXIJUFQBQFSNBY
BOEXFCDBTUTNBY
gratis
Premium profile
t-PHP
t$PNQMFUFDPOUBDUEBUB
t&YUFOTJWFDPNQBOZTQSPmMF
t)JHIMJHIUFEMJTUJOHJOEBUBCBTF
t.BOBHFNFOUDPOUBDUXJUIQIPUP
t1SPEVDUTIPXSPPNXJUIQIPUPT
t1PTTJCJMJUZPGQVCMJDBUJPOPGGVSUIFSQIPUPNBUFSJBM
t5SBOTNJTTJPOPGQSFTTSFMFBTFTBCPVUZPVSDPNQBOZ
t-JOLUPZPVSDPNQBOZT344GFFET
t)PTUJOHPGZPVSXIJUFQBQFSTBOEXFCDBTUTFBDI
t1VCMJDBUJPOPGSFMFWBOUUPQJDTJOUIFFWFOUDBMFOEBS
1,800
Service option
t.BJOUFOBODFPGZPVSQSPWJEFSTQSPmMF
Price/Year
!
240
Every action in the company profile creates a
teaser on the starter page of IT-BUSINESS.de
Example: company profile
!
Live Demo
www.it-business.de
Exclusive-Livecast
With the IT-BUSINESS Live Demo you reach the IT partners directly and live on the workplace. A successfully
established interactive communications platform offers
you the possibility to contact your target group directly
via internet and to generate high attraction on your information within an interested auditorium.
t%VSBUJPOPGDPOGFSFODF
approx. 1 hour + 15 min. soundcheck
t:
ting Benefi
Your Marke
tence
pe
m
Co
n
lutio
9 Product & So
cruitment
9 Partner Rera
tion
ne
ge
ad
Le
9
coverage
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ifi
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9 High
Promotion
t"OOPVODJOHBEWFSUJTFNFOUJO*5#64*/&44
tXFFLQSFTFODFJOOFXTMFUUFS*5#64*/&44UPEBZ
t&.BJMNBJMJOHUPQSFTFODFQBSUJDJQBOUTPG*5#64*/&44"LBEFNJF
t1FSTPOBMJOWJUBUJPOPGQPUFOUJBMQBSUOFSTWJBQIPOFDBMM
t4VQQMZBOEQPTUBHFPGGSFFIFBETFUTUPOFXQBSUJDJQBOUT
t1SPNPUJPOPO*5#64*/&44TPDJBMNFEJBDIBOOFMT
33
Partnership
6,900 *
Co-Marketing
Discount inclusive
5,520
Administration & Services
t*OUSPEVDUJPOPGZPVSTQFDJBMJ[FETQFBLFS
t*OUSPEVDUJPOUPUIFNF
t*OUFHSBUJPOPGBTVSWFZJOZPVSQSFTFOUBUJPOJODMSFQPSUJOH
t3FHJTUSBUJPOXFCTJUFXJUIBHFOEB
t3FDPSEJOHBOETVQQMZBTPOEFNBOEXFCDBTUPO*5#64*/&44EF
t3FQPSUJOHQBSUJDJQBOUT
Combi-Livecast
tConference-Double-Feature: two partners in a Partner-Conference
t%VSBUJPOPGDPOGFSFODFYNJONJOTPVOEDIFDL
tCombi-Livecast Channel & Decision maker: IT-BUSINESS.de + Insider-Portal
per partner
6,000 *
12,500 *
* Co-Marketing-Discount!
After verifiable delivery of the personally for you designed HTML-Mailing to your partners and customers, you’ll get a 20% discount.
Online
Online
Studio-Webcast
IT-BUSINESS Studio Webcast
You want to personally convince potential partners of
your products and solutions? IT-BUSINESS offers you
the recording and promotion of your presentation in
terms of a partner briefing. Our professional team will
personally train you on your video cast of your presentation in our inhouse TV studio. Then we publish
and promote the IT-BUSINESS Partner Briefing on
IT-BUSINESS.de.
34
www.it-business.de
IT-BUSINESS Studio Webcast
t:
ting Benefi
Your Marke
s
es
en
ar
Aw
d
an
e
9 Image & BrSo
tion Competenc
9 Product & cruilutm
t
en
9 Partner Reration
9 High qual
t1SFQBSBUJPOPGZPVSQSFTFOUBUJPOGPSSFDPSEJOH
t Briefing for the presenters + Make-up
t3FDPSEJOH
t Real time composing of presentation/speaker/artwork via bluescreen
t Post production
t1SFNJVN8FCDBTUPO*5#64*/&44EF
t)PTUJOHGPSUISFFNPOUIT
t"MMHFOFSBUFEMFBETJODMVEFE
t0OTJUFQSPNPUJPOGPSUISFFNPOUIT
7,900
Combi-Briefing Channel & Decision maker
t Services see IT-BUSINESS Partner Briefing
t Additional Search-Sites expert-Briefing (target group IT- decision maker)
11,900
IT-BUSINESS@twitter mit 8.333 followern
Partner Zone
35
IT-BUSINESS Partner Zone – your own microsite embedded into an editorial
context
Because of the automatic input of editorial content related to your company,
the user gets an extensive overview of your company’s solution competence.
Partner Zone – Premium
Leaderboard
campaign logo
individual
content
Skyscraper
The “Partner Zone” on IT-BUSINESS.de is an individual area, that you can customize to your demands. In your Special Zone not only can you promote your
advertising message, but also you have the possibility to present yourself as a
competent solution partner with your Whitepapers, Webcasts or other multi
media contents, as well as news, dates and appointments etc.
Rate for
3 months
t$VTUPNJ[FEEFTJHO
t*OEJWJEVBMDPOUFOUoQPTTJCMFGFBUVSFTBSF
- Logo
- Link to vendor profile
- Promotionboxes: additionally promoted Whitepapers,
Webcasts and software downloads
- Testimonials
- Link to events
- Listing of Whitepapers und Webcasts
- Advertorial
t*OUFHSBUJPOPGFEJUPSJBMDPOUFOUFHOFXTBSUJDMFTUFTUT
t&YDMVTJWFCBOOFSQBDLBHFGPS-FBEFSCPBSEBOE4LZTDSBQFS
t3FQPSUJOH
22,500
further month:
4,900
Online
t:
ting Benefi
Your Marke
s
es
en
ar
and Aw
9Image & BrSo
e
tion Competenc
9Product & cruilutm
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en
9Partner Re ease in sales
9Direct incr
Example Premium Partner Zone IBM/Azlan
Online
The mobile IT-BUSINESS offer
www.it-business.de
W Mobile Internet is trendy
The usage of editorial contents on mobile devices has
spread quickly and the interest in mobile access has
continuously risen during the last three years. Further
increase in the next two years is predicted (Source:
BDVW e.V.)
Format
W Consumer adoption in B2B
In a B2B decision makers research initiated by Vogel
Business Media more than 65% of the interviewees indicated to use an internet ready mobile device for business purpose.
W Mobile advertising
The mobile offer of “it-business” is completely independent of special end devices and thus available without
any restrictions.
W Advantages of mobile banner
advertisement
tFace-to-face: Your advertising message reaches the
decision maker on its own smartphone
tHigh awareness: There is just one single advert per
page
tHigh response: the exclusive character of the
advertisement ensures a high click rate
tInnovative and modern prolongation of your print
and online campaign.
Size (pix)
Placement
Price per month
Mobile Banner 1
216 x 36
Run on Site
950
Mobile Banner 2
216 x 36
Run on Site
750
File size: 3KB, please deliver a non-animated gif or jpg file, no flash files
36
Mobile
The IT-BUSINESS App – making
adverts a real experience
With the IT-BUSINESS Kiosk App users of Apple iPad
and in 2012 users of android tablets are able to read the
complete digital issues of the magazine mobile. Users
of the app can buy the magazine for just 1,59 €. The
download of the magazine is free for registered users
of IT-BUSINESS.de
Especially for you: your advert in the tablet version of
IT-BUSINESS.de can be enriched by rich media contents like e.g. links, videos, HTML etc.
37
Format
Product range
Multimedia advert
t&OSJDINFOUPGZPVSQSJOUBEWFSUXJUINVMUJNFEJB
contents, e.g.
- external links
- video files
- audio files
- picture gallery
490
t*OUFHSBUJPOPGTQPOTPSMPHP
t*OTFSUJPOPGBOFYUSBQBHF
t&OSJDINFOUPGZPVSQSJOUBEWFSUXJUINVMUJNFEJB
contents, e.g.
- external links
- video files
- audio files
- picture gallery
on request
Sponsoring of single
rich-media-paper
Content Ad
320 x 365 pix
Price
950
Advantages of advertisement in a rich-media-paper
t6QHSBEFPGZPVSQSJOUBEWFSUXJUINVMUJNFEJBDPOUFOUT
t)JHISFBEFSBXBSFOFTT
t-POHFSEXFMMUJNFPOZPVSDPOUFOUT
t/PDIBOHFJOEBUBGPSNBU
t*OOPWBUJWFBOENPEFSOQSPMPOHBUJPOPGZPVSQSJOUBOEPOMJOFDBNQBJHO
t%JSFDUDPOUBDUJTQPTTJCMFWJBMJOLUPZPVSIPNFQBHF
t4UBOEPVUJOBDPNQFUJUJWFFOWJSPONFOU
Online
Hint:
Personalized QRco
de
leads to personalize
d
landingpage
Online
Technical Specifications
www.it-business.de
38
Technical Specifications for Online Advertising
W General Technical Details for Banners
Data Formats
HTML, GIF, JPG, Rich Media
Data size
Please take the stated data
sizes (p. 25/26) into account.
Link for the
Landing Page
Has to be named for every
banner.
Redirect-/ Third-Party Advertising
Adserver is possible (customer‘s responsibility)
Flash-banner
Please send an additional GIF file.
Use the following Click tag:
on (release)
{
getURL(_level0.clickTag, „_blank“);
}
Please modify the clicktag when using multiple
URLs :
1. Clicktag: getURL(_level0.clicktag1, „blank“);
2. Clicktag: getURL(_level0.clicktag2, „blank“); ...
The counted clicks are reported in a sum.
Alternative Text
You do have the possibility to integrate text on mouse
over action into the banner through the alternative
text. Please state the text you want to include,
additionally.
Text Ads
Text Ads for newsletters and the website have to be
sent to the following E-Mail address at least three days
before the date of publication: [email protected].
Please communicate to us the address of the link, the
time period you want to book, the previously agreed advertising spaces and the contact person.
!
Newsletter Banner
Please note that outlook 2007 only shows the first frame
of animated GIF banners. Therefore we request to deliver a non-animated banner.
W Data Delivery
Per E-Mail: At least three days before the start of
the campaign to: [email protected]
Via the Vogel Customer Center:
Here you can upload and administer your data
yourself and control the success of your campaigns
in real time.
URL: https://www.kunden.vogel.de
You will receive your personal password as soon as
your order has come in. For further questions,
please contact your account manager.
Events
39
Content – Events
Contacts
PRINT
Events
Vogel IT-Akademie
S.40
Profiles
S.41
Conferences
S.42
Online congresses
S.43
Summits
S.44
Events
Contact person
W Contact person
Vogel IT-Akademie
Daniela Schilling
Leitung
+49 (0) 821 2177-200
[email protected]
Nadia Richter
Event Manager
+49 (0) 821 2177-254
[email protected]
Eva Kanzler
Senior Event Manager
+49 (0) 821 2177-203
[email protected]
Marlene Stelmach
Event Manager
+49 (0) 821 2177-123
[email protected]
Svenja Mohn
Senior Event Manager
Deutschland / Schweiz
+49 (0) 821 2177-149
[email protected]
Alexander Konrad
Multimedia & Technical Advisor
+49 (0) 821 2177-295
[email protected]
Stéphanie Céline Taubenberger
Event Manager
+49 (0) 821 2177-119
[email protected]
Jessica Krist
Junior Event Manager
+49 (0) 821 2177-127
[email protected]
Sarina Kemming
Event Assistance
+49 (0) 821 2177-289
[email protected]
Esther Halder
Event Assistance
+49 (0) 821 2177-108
[email protected]
The Vogel IT-Akademie organizes events of all the
Vogel IT-Medias business information brands:
40
Profil
41
Personal contact counts – professional events with high efficiency
The Vogel IT-Akademie has over thirteen years of experiences, to spot trends at an early stage and to successfully support IT-Solutions Partner with an ideal fitted
event to put these trends into practice.
A short review shows the all-around success: Over
30,000 excited participants have taken part in the events
since the Akademie’s formation. The reasons for the
success are compelling:
In cooperation with you, we offer your target audience a highly useful event with the highest benefit
possible.
As the Akademie’s partner, you are already actively involved during the planning stage in the event. During
our partner meeting, we develop an ideal concept that enables you to merge your business goals with the
target groups interests.
UOur successful event concepts:
Conferences
Conference including exhibition, lecutres, workshops, roundtables and best practices. 1,000 – 1,200
participants use the events to hear about the newest trends and technologies on five locations in
Germany and Switzerland.
Summits
Summits with representatives of the top management level. Strategies, technologies and future
trends will be discussed in an exclusive participant circle and an intensive networking.
Seminars & Workshops
Independent speakers show a select group of IT responsibles the newest trends in practice.
Futerthermore, they discuss their practicability in small groups.
Livecasts & Online congresses
You can represent your solutions live and interactive with the Akademie’s online formats.
PRINT
Events
Events
Conferences
The Akademie’s conferences are issue driven events
and gather manufacturers, distributors, systems partners and end-users. Up to 300 participants take part in
these events on a regular basis.
Selected experts present the newest trends and technologies in their independent keynotes. Furthermore,
insightful lectures and an accompanying trade fair
provide the ideal platform to present your innovative solutions and references to an interested audience. The
events also give you the chance to get into direct contact and conduct deepening conversations.
For further intensity, communication and interaction, we
have broadened our concept with the following formats:
t8PSLTIPQTMJWFEFNPTYou
t8PSLTIPQTMJWFEFNPT
You develop concrete and
practicable solutions with 20 participants (max.)
within 45 minutes.
t.PEFSBUFESPVOEUBCMFT Up to 12 participants
t.PEFSBUFESPVOEUBCMFT
discuss their experiences and views on a topic
suggested by you within 45 minutes.
t#FTU1SBDUJDFT
t#FTU1SBDUJDFT
Your client or solution partner presents your
concrete field report.
42
Events
Dates / Venues*
Partnerships **
Germany
Partnerships**
Switzerland
04/01 Neuss
04/03 Darmstadt
04/09 Hamburg
04/30 Munich
22/05 Pfäffikon SZ
Platin
Premium
Classic
Standard
Light
Platin
Premium
Classic
Standard
Light
06/03 Neuss
06/05 Hamburg
06/26 Hanau
07/02 Munich
Additional package
Workshop
7,900
auf Anfrage
Roundtable
Additional package
Workshop
3,500
Roundtable
auf Anfrage
Target group
200-250 end-users and
solution partners per
venue
Target group
200-250 end-users and
solution partners per
venue
All rates quoted in €, excl. VAT
All rates quoted in CHF, excl. VAT
09/11 Hamburg
09/18 Neuss
09/23 Hanau
09/25 Munich
35,900
24,900
18,500
11,500
7,500
18,500
13,900
11,000
7,500
5,500
* Subject to alterations ** Co-marketing discount: You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid
for workshops, roundtables and best practice lectures.
Your benefits:
9 Target group oriented formatsand partners
clients
9 Valuable dialog with es
g projects
for both new and existin
niti
ortu
opp
9 Business
gn
9 Broad PR and marketing campai
Online Congresses
Our online congresses present you the opportunity to
address end users and partners alike. They offer you
the ideal platform to illustrate your specific solution and
technology expertise. Thus, you ensure maximum attention on your topics by an interested target group.
STORAGE 2013
ON LI N E-KONGRESS
www.it-business.de/livecasts
Montag, 26.08.2013 ab 14:00 Uhr
14.20 – 14.50 mit anschließender Q&A-Session
LIV E!
Avnet/NetApp | Referent: Andreas Glaffig, Technical Sales NetApp, Avnet Technology Solutions
FlexPod als Grundlage agiler Dateninfrastrukturen
Validierte Designs legen den Grundbaustein für eine beschleunigte Bereitstellung neuer Ressourcen und
gesteigerte Anpassungsfähigkeit. Mit dem FlexPod kann ein unterbrechungsfreier Datenzugriff realisiert
werden.
SVA | Referent: Michael Pirker, Pre-Sales, SVA
Optimierte Nutzung virtualisierter Speicherkapazitäten
Effektives Speichermonitoring und Performance Analyse reduzieren Kosten und vermeiden Risiken beim
Betrieb von IBM SAN Volume Controller und der IBM Storwize Familie.
Performance Engpässe sind durch professionelle Analyse oft ohne finanzielle Mehraufwände lösbar.
Veeam | Referent: Mario Kunz, Systems Engineer Central EMEA, Veeam Software
Modern Data Protection – Sichern die noch oder stellen Sie schon wieder her?
Die ausgezeichnete Lösung Modern Data Protection ermöglicht eine leistungsstarke, benutzerfreundlich
und preiswerte Datensicherung für VMware und Hyper-V. So werden Backup-Zeiten gekürzt und an
Kosten und Komplexität gespart.
Mitmachen und Gewinnen:
Die Vogel IT-Akademie und
Avnet verlosen einen »BoomBall«
und einen iPod nano mit 8 GB.
So einfach geht‘s:
Melden Sie sich über www.it-business.de/livecast zum Kongress an. Sie werden
kurz vor Beginn automatisch per E-Mail erinnert. Zum Login folgen Sie einfach den
Anweisungen. Ein Gratis-Headset können Sie per E-Mail
([email protected]) anfordern.
Technische Voraussetzungen:
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Online Congresses – Services
* Co-Marketin
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43
Partnership
Speaking Slot Agenda
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Per partner
7,500 *
* with
Co Marketing
Discount:
6,000
(3 to max.
5 partner)
4,000
All rates quoted in €, excl. VAT
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Events
Events
Summits / Corporate Events
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44
After the successful launch, the ENTERPRISE MOBILITY
SUMMIT 2014 is ready for round two. The summit covers enterprise mobility from applications in both front
and backend, device and infrastructure management to
mobile data by using practical examples. The exclusive
evaluation of the Enterprise Mobility Study as well as
the Enterprise Mobility Award 2014 are two of the summits highlights.
The high demand on infrastructure-flexibility and global
access on data and applications in all markets opens a
range of new future-proof business opportunities for the
hoster and service provider market. This is the HOSTING
& SERVICE PROVIDER SUMMIT 2014’s premise: Chances and challenges for this target group will be discussed from both a technological as well as a business
oriented angle.
The IT-BUSINESS Executive Summit is the summit for
the IT markets top managers. High-class impulse speeches and discussions form the agenda for two days at
an exclusive location.
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responsible for mobilizing business
processes and/or integrating mobile
workforces as well as the
infrastructures’ management and
decision makers from service
providers who have a high solution
center in the area of enterprise
mobility.
Premium:
18,500
Light:
7,900
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(ISPs), Telcos, data processing
center operator, Co-locator, internal
service provider of capitalized
companies, as well as system
vendor´s, which want to
complement their business model
with “Service-Providing” (VARs,
ISVs, Web service provider)
Premium:
18,500
Light:
7,900
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vendor´s, general manager &
board level
17,500
(max. 6 – 8 partner)
Prices in € plus value added tax. * Co-Marketing-Discount! You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid for workshops, roundtables and best practice lectures.
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