event recap event recap

event recap
event recap
wired cafÉ | july 12-14 | san diego, california | 1
“
Atop the swanky Omni San Diego Hotel, WIRED is
offering a who’s who of Comic-Con-goers an escape
from the masses.
- San Diego Union Tribune
event recap
event recap
July 12-14, 2012, WIRED hosted the 4th annual WIRED
Café @ Comic-Con. Throughout the three days over 3,000 guests received
invitation-only access to WIRED’s full-service Café, which provided a WIRED lab,
cuisine, cocktails, and a host of activities and demos from WIRED partners including
HBO, Skype, Sony, Syfy, and Victorinox Swiss Army.
Super celebs like John C. Reilly, Sarah Silverman, Kevin Smith, Nikki Reed,
Kellan Lutz, and the cast of The Hunger Games stopped by to enjoy the food, drinks,
and goings-on. Fittingly, the WIRED.com video crew along with Access Hollywood,
CNN, Los Angeles Times and others were in attendance to capture it all.
sponsored by
AT&T PRESENTS:
Syfy DJ Booth
wired cafÉ | july 12-14 | san diego, california | 5
celebrity GUESTS
Norman Reedus, The Walking Dead
Nikki Reed, Twilight
Justin TImberlake and Amanda Seyfried
Anna Kendrick, Paranorman, Joe Manganiello and Kristen Bauer, True Blood
wired cafÉ | july 12-14 | san diego, california | 7
event recap
“
During the four-day fanfest,
celebs packed the WIRED Café,
an annual respite at the Omni
Hotel, to escape the crowds
at the San Diego Convention
Center across the street.”
– Variety
Sarah Silverman and John C. Reilly, Wreck-it Ralph
wired cafe | Alfie Allen, Game of Thrones
wired cafÉ | july 12-14 | san diego, california | 9
celebrity GUESTS
Shane Black and Don Cheadle, Iron Man 3
Kellan Lutz, Twilight
Jaime King
Stephen Lunsford, Teen Wolf
Kevin Smith
Cast of The Expendables 2
wired cafÉ | july 12-14 | san diego, california | 11
Skype super-humans orbited the premises encouraging Comic-Con fans to ‘Stay Human’
and chat with friends via the Skype lounge at the WIRED Café and Horton Plaza (pictured here).
advertiser activations
1 / Guests watched the best of HBO with HBO GO on XBOX 36O at the WIRED Café’s Game of Thrones interactive theater and enjoyed
a drink at the Game of Thrones bar. 2 / Caseable offered product discounts as part of its gadget lab display of customized laptop
and tablet cases. 3 / VIPs confessed their ultimate superpowers at the Victorinox Swiss Army video booth to receive an uber-cool,
Comic-Con edition knife. 4 / Speck product was on display and distributed to guests who tweeted @speckproducts #wiredcafe.
2/
Brett Davern, Awkward
1/
3/
1 B/
Camilla Luddington, William & Kate
4/
3/
wired cafÉ | july 12-14 | san diego, california | 15
advertiser activations
1 / Dreamworks Animations distributed posters from its upcoming film, Rise of the Guardians. 2 / BodyMedia Armbands tracked
crazy and lazy Comic-Con fans as part of their FIT Challenge. 3 / In the Nandots Lab, guests created original magnetic sculptures.
4 / WIRED Café guests customized their gear with free engraving from Epilog Laser. 5 / Guests voted on the hero, the villain, and
the love interest to launch Feast by iStockphoto’s very first crowdsourced comic.
Rick Malambri, Step Up 3D and model Lisa Mae
1/
2/
4/
5/
3/
wired cafÉ | july 12-14 | san diego, california | 17
advertiser activations
1 / The Syfy Defiance DJ booth kept guests moving all three days. 2 / GungHo ninjas replenished the focus and energy of ComicCon fans at Horton Plaza. 3 / AVI-SPL’s ‘Superhero Size-up’ allowed guests to pose for a custom caricature that they could print out
and share. 4 / Guests examined the Bluetooth™ enabled Sony SmartWatch in our gadget lab. 5 / AT&T’s web series, Daybreak 2012,
was previewed on a touchscreen tablet.
Willow Shields, The Hunger Games
3/
4/
1/
Grant Bowler, Defiance
2/
5/
wired cafÉ | july 12-14 | san diego, california | 19
wired cafÉ after dark
HBO’s Game of Thrones partnered with WIRED to transform the WIRED Café into Castle Black, creating a stunning outdoor environment
of ‘fire and ice’ that dazzled celebrities and HBO guests throughout the night.
Emilia Clarke, Rose Leslie, Michelle Fairley, and Alfie Allen, Game of Thrones
Rhona Mitra, Strike Back
wired cafÉ | july 12-14 | san diego, california | 21
wired cafÉ after dark
Showtime took over the WIRED Café space for an evening of mystery and fun in celebration of the new season of Dexter complete
with a live, original art installation, specialty cuisine and cocktails, and a ‘blood spattering’ of party favors.
Michael C. Hall, Dexter
Yvonne Strahovski, Dexter
wired cafÉ | july 12-14 | san diego, california | 23
wired.com
Coverage
Video Interviews
wired cafÉ | july 12-14 | san diego, california | 25
event recap
press highlights
432,271,583 PRESS IMPRESSIONS!
PRESS AND CELEBS WERE BUZZING...
press in attendance
“Instead of geeking out, people were
‘rocking the club’ from the break of
dawn in a mini-resort – away from
Con activities.”
- Buzzfocus.com
“The WIRED Café is my favorite place
to relax and recharge at Comic-Con.”
- Jaime King
“I always make it a point to stop by
the WIRED Café during Comic-Con.”
- Nikki Reed
celebrity attendees
Aisha Tyler, Archer
Alexander Skarsgård, True Blood
Alexis Knapp, Pitch Perfect
Alfie Allen, Game of Thrones
Amadou Ly, Twilight
Anna Kendrick, Paranorman
Anthony Bourdain, No Reservations
Brett Davern, Awkward
Camilla Luddington, True Blood
Charles Roven, The Dark Knight
Chris Daughtry
Christopher Mintz-Plasse, Paranorman
David Morrissey, The Walking Dead
David Zayas, Dexter
Dax Shepard, Hit and Run
Don Cheadle, Iron Man 3
Edi Gathegi, X-Men: First Class
Cast of The Expendables 2
Felicia Day
Grant Bowler, SyFy’s Defiance
Guillermo del Toro, Pacific Rim
Cast of The Hunger Games
Isaiah Mustafa, “Old Spice Guy”
Jaime King
Jeffrey Dean Morgan, The Possession
Jesse Bradford, The Power of Few
Joe Manganiello, True Blood
John Noble, Fringe
John C. Reilly, Wreck-it Ralph
Karen Gillan, Dr. Who
Kellan Lutz, Twilight
Kevin Smith
Kristen Bauer, True Blood
Kristian Naim, Game of Thrones
Lizzy Caplan, Children’s Hospital
Lucas Till, Stoker
Matt Smith, Dr. Who
Morgan Spurlock
Nikki Reed, Twilight
Norman Reedus, The Walking Dead
Olivia Thirlby, Dredd
Paul McDonald, American Idol
Rebecca Reid, Children’s Hospital
Rian Johnson, Looper
Rick Malambri, Step Up
Sam Raimi, Oz: The Great and Powerful
Sarah Silverman, Wreck-it Ralph
Shane Black, Iron Man 3
Stan Lee
Cast of MTV’s Teen Wolf
Thomas Jane, Hung
Tom Arnold, Hit and Run
Tom Westin Jones, World Without End
Alexander Skarsgård, True Blood
wired cafÉ | july 12-14 | san diego, california | 27
event recap
“
For those who were out and about
during daytime hours, the hottest
ticket was the WIRED Café.”
– Los Angeles Times