marketing launch kit - Music Choice Home Page

MARKETING
LAUNCH KIT
EVERYTHING YOU NEED TO GET STARTED
SWRV: The 24/7 Music Network YOU Control
SWRV
The first multi-platform music video network that
allows this generation (18-34) to participate in and
control their own network
Viewers Don’t Just Watch
•
They participate in programming by hosting shows, dedicating videos, sharing
comments and photos, voting, rating and more…online and mobile
Level 10
SWRV Takeover
Majority Rules
SWRV: Overview
Viewers decide what plays next by
voting, rating, or sending in UGV
(User generated video) to host
their own show
•87% have interacted with SWRV
– 100K interactions daily
– 2,400 unique users daily
•New shows debut Oct 29th
– “Crowned” spins the hottest
hip-hop and R&B hits
– “Freq” is the ultimate late night
and weekend dance party
– “Unrated” highlights the most
talented rappers
Sources: VIEWER STATISTICS: SWRV Viewer Study, Music Choice/Horowitz Associates, Inc.,
October 2010, Base=P13-34;INTERACTIONS: SAS, Feb 2010-Jan 2012.
SWRV: 2013 Marketing Priorities
SWRV
February
Cupid Sucks! Valentine’s Day Special
Love to hate Valentine’s Day? Then check out SWRV for all things anti-Valentine’s Day
including some of the greatest heartbreaker music videos, exclusive clips of artists and viewers
talking about their worst Valentine’s Day, and more.
June/July
Summer Survival Campaign
Get geared up for the heat with SWRV’s Summer Survival Guide. SWRV will be playing the
hottest music videos for your summer soundtrack and feature exclusive clips from artists talking
about all things summer this season. Plus, you could score a trip to one of the summer’s best
music festivals!
July
4th of July Top 25 of 2013… So Far
We’re counting down the Top 25 Videos of 2013… So Far on
SWRVdown! You voted all week, now find out who made it to #1
on the SWRVdown special edition.
November
Thanksgiving Level 10 Marathon
This Thanksgiving SWRV is dishing out a Level 10 marathon!
your fill of your favorite music videos all week long
voting for the artists you want to see play next on Level 10.
Get
by
December
SWRVdown Top 25 of 2013
Celebrate the holidays with SWRV! You voted all year long and now see which music videos
made the top 25 of 2013 on SWRVdown.
New Year’s Eve Retrograde Marathon (NYE)
Ring in the New Year with SWRV! Take a look back at your favorite music videos from 2001
to 2013 with the special NYE Retrograde Marathon.
Marketing Overview
SWRV has local marketing covered from every direction
• Digital Marketing: Social Media
• Onsite presence at Local Events/Artist Tie-ins
• Targeted On-Screen Advertising
• Marketing Materials
DIGITAL MARKETING/
SOCIAL MEDIA
Social Media
Facebook and Twitter top the list of social media outlets that have
become the primary source for news and promotions for consumers
•
Digital media enables us to direct market to consumers via dedicated micro-sites and social
footprints including; Twitter, Facebook, Instagram, Viddy etc.
•
SWRV can work with you to execute national and local sweeps using Facebook and Twitter
from your own pages.
– SWRV can provide prizing like signed artist merch, concert tickets, etc.
– Targeted Ad buys around launch, promotions and sweeps
•
SWRV’s Facebook has over 458K fans we can speak to directly to announce launches,
special programming, drive tune-in, cross promote products, etc.
•
Our turn-key content can help provide your consumers exclusive SWRV content through your
facebbok page.
•
Like us! Gain more traffic on your pages and build a bigger customer base.
•
Use promotional web banners and our content to build up content on your corporate or local
webpage.
facebook.com/swrv.tv
Twitter - @swrv
Social Media Value
Connect with over 510K MC Fans and 272K SWRV fans!
•
MC
– Facebook - $204/post
– Twitter - $39/tweet
•
SWRV
– Facebook - $108/post
– Twitter - $15/tweet
•
MCU (college-targeted audience)
– Facebook - $3/post
– Twitter - $.40/tweet
facebook.com/MusicChoice
Twitter - @MusicChoice
Social Media Examples
•
Promote programming priorities through your social media pages with
compelling content from SWRV.
Social Media Examples
•
Execute sweepstakes and giveaways on Facebook & Twitter with SWRV
• SWRV can provide prizing like local concert tickets, backstage access,
artist experiences (meet and greets) and signed artist merch
(autographed iPod, microphone, headphones)
Social Media Examples
SWRV & Blue Ridge Communications teamed up to run a sweeps for
a signed Gym Class Heroes iPod Sweeps
•
The sweeps featured promotion provided by SWRV in a number of different
mediums to drive Blue Ridge customers to the sweeps on their website:
– Facebook cover photo and posts
– Email blast to consumers
– Set-top/On Hold messaging, Weather Channel crawl copy
– Ladi Panel to ran on MC linear channels
– TV ad ran on Blue Ridge local news channel
Social Media Examples
Taylor Swift Facebook Sweeps
SWRV teamed up with Taylor Swift for the debut of a her new album release, RED.
Grand Prize Included
•
Trip for two to NYC (Winner + Guest)
•
Two round trip airfare tickets.
•
Two night’s hotel accommodations in NYC.
•
Tickets to a live Taylor Swift performance
•
A copy of the new album
Digital Marketing
SWRV E-Blast
Consumers who sign up
receive bi-weekly
newsletters with all the
latest updates and programming
announcements from SWRV.
They’re kept up to date on
exclusive content,
sweepstakes, favorite
artists takeovers, and
much more.
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Digital Marketing
SWRV APP on iPad and iPhone
•
•
•
The SWRV app allows consumers to vote and comment on their favorite shows like
"Level 10" and "Faceoff" all from the comfort of ur iPhone and iPad!
Users can also upload their personal pics or videos for the chance to be on TV
along-side their favorite artists.
Download it... Don't Just Watch.
ONSITE PRESENCE AT LOCAL EVENTS
& ARTIST TIE INS
Onsite Presence
Connect with your customers and give them an unforgettable
music experience via SWRV
•
SWRV can provide you with product information, premiums, and street
team support.
•
Artist access can be provided to help drive traffic or promote initiatives
(local events, MSO initiatives, etc.)
•
SWRV has sponsored and had presence at music events like Lollapalooza
and SXSW festival
•
SWRV is your connection to partner with artists
•
Use artist star power to drive your contests, sweepstakes, social media
exposure and on-site presence
Onsite Presence – Retail Partnership
SWRV Teamed up with Cox New Orleans to promote and
upsell new SWRV services in their retail store on LSU campus
•
SWRV set up shop at the COX retail store on the LSU campus and
provided premiums and urged consumers to interact with products
Onsite Presence- Festival Activation
SWRV Partnered with AT&T U-verse to promote services at
SXSW Music Festival
•
•
•
MC provided trip giveaway and meet and greet access to artists
MC provided local street teams and premiums
Presented live stream through MC/SWRV and AT&T U-verse facebook
pages with live artist interviews
TARGETED ONSCREEN ADVERTISING
LADI Panels
LADI (Local Addressable Data Inserter) Panels give you the control
to schedule your own targeted ads
•
MC provides you with 2 minutes
each hour on any of the 46 music
channels at your disposal. (4) :30
panels each hour
•
Customize messaging allows you to
brand and market your system
initiatives/products to targeted
audiences
•
Support SWRV from the MC linear
channels
•
Visit our affiliate site for more
information on target demos for our
music channels and how to
effectively use your LADI Panels
http://www.musicchoice.com/affiliate/home/main_ge
neral_affiliate_info.asp
Insert
corporate/local
messaging
MARKETING MATERIALS
Marketing Materials
We provide you with templates to create your own materials and
turn-key resources
• Print tactics such as post cards, direct mail pieces, one-sheets and
Free-standing inserts allow you to reach consumers from another
angle.
• Movie-sized posters for payment centers, lobbies, etc.
• SWRV can provide print templates/approved artwork
• SWRV provides :30 customized cross channel spots
• Premiums for local events