embracing social media for success
MEDIA FOR SUCCESS
Net Shift Media Inc.
BC Association of Farmer’s Markets 2013 AGM
WHO AM I?
President, Net Shift Media Inc.
Award-winning Internet marketing,
website design agency in Kamloops
EDDY Award for Innovation & Technology 2004
Young Entrepreneur of the Year 2010
Technology Innovator of the Year 2012
INTERACTIVE! Ask questions!
Define social media - Not just Facebook & Twitter... not just posting
pictures of your dinner, or talking about what you’re doing RIGHT
What is your plan? - What is your goal or objective? What are you
going to use social media for?
Social media channels - What are your options, which channels will
you use and how?
Tracking - Briefly review what to track and how to measure your success
WHAT IS SOCIAL MEDIA?
Anyway you interact with your community customers/suppliers/associates/friends/family etc...
Evolution of Public Relations
(people talk online, less in newspapers)
Forums / Message Boards
Now there are even more options!!
SOCIAL MEDIA TODAY!
What is your social media objective?
Build your audience, raise awareness, grow community,
educate, share resources, generate revenue?
Social Media Development Process
1. Build an audience - quickly
2. Communicate with your audience - eﬀectively
3. Measure your success.... GROW!
BUILD YOUR AUDIENCE
You need to build an audience so you aren’t yelling in a room by
yourself (biggest mistake we see)
Email Marketing / Signatures
Facebook Ads / Pay Per Click Ads
Word of Mouth / Business Collateral
Website / Search Engine Optimization
Participate in other communities, get people to talk about you
What does your community want to hear?
News around the web in your industry
Photos (events, community...)
Videos (presentations, testimonials...)
Encourage and reward participation!
The ‘KING’ of social media
1 billion monthly users
680 mobile users
618 million daily users
Your strategy starts here!
People ‘like’, ‘share’, and ‘comment’ on your posts
Leverage all of Facebook’s tools!
Build a Facebook Page
Run Facebook Ads
Promote Facebook Oﬀers
Organize Facebook Events
Post Photos and Checkin!
140 character messages
Use hashtags to start trends and
follow topics: #bcafmagm
Like Facebook status updates... but public anyone can
‘follow’ you and read your ‘tweets’ - can include photos
Follow trending topics, find out what the world is thinking!
Second most popular search engine in the world
Customize your channel
‘Subscribe’ to other channels
Tours, presentations, walk throughs, demos...
Smartphone app, take photos
and share online
‘Follow’ others like Twitter
Has cool filters to apply to
photos, which is why photographers
Bought by Facebook in 2012
Share content ‘pin it’ (has to have
an image associated with it)
People create ‘boards’ with images
of links across the web
Follow other users and ‘re-pin’ items
Popular for recipes, fashion, travel,
products - heavily used by female demographic
‘Check-in’ to geographic locations
restaurants, concerts, the mall,
Losing popularity because
Facebook has ‘check-in’ feature
Has great tools for running promotions
First 5 people to check-in win a prize
If we get 30 check-ins you all get a discount
Review your products, service,
event, business or organization
Great for testimonials! Get others to talk about you and
direct your users to your Yelp profile
Google Plus... LinkedIn... MySpace... Facebook
WEB OF SOCIAL MEDIA
If you can’t measure it, you can’t manage it
Keep track of numbers of followers, fans, likes over time
Monitor what kinds of content you post and what results those posts
Photos, time of day, shares, likes, links to resources?
Create controversy? discussion? inspire? educate?
Monitor response from paid ads in Facebook
Work with your web designer to integrate web stats
President, Net Shift Media