www.safesecurity.com Best Alarm IN THIS ISSUE

ZONE
OCTOBER 2015
VOLUME 1, ISSUE 1
www.safesecurity.com
p.3
Dealer of the Month
Best Alarm
Mario and Gloria Mancera
founded their business as a
sub-dealer in 2007 and worked
diligently to get where they
are today, by obtaining a
dealership with SAFE Security.
With a thriving business and
three children, they are living
out their dream.
Mario runs Sales and Project
aspects of the Business and
Gloria runs all administrative
and financial aspects.
IN T H I S I SS U E
FROM THE PRESIDENT .................................. Page 2
SAFE DIY UPDATES ....................................... Page 5
BEHIND THE SCENES: Machelle French ..........Page 2
SAFEid UPDATES ........................................... Page 6
DEALER OF THE MONTH: Best Alarm ..............Page 3
SALES TIP ..................................................... Page 5
GETTING TO KNOW SAFE ...............................Page 4
SALES TIP & eSTORE ENHANCEMENTS ........... Page 7
TECH TIP.......................................................Page 4
REMINDERS & SAFE STORIES ........................Page 8
FROM THE PRESIDENT
SAFE’S 27th
ANNIVERSARY
August 2015 marked
the 27th anniversary
of SAFE Security.
Although the
company has
evolved over the
years to meet
the challenges of
a growing security
industry, the independent
alarm dealer has been
a mainstay in our business
model and has contributed
greatly to SAFE’s longevity.
Businesses we have recently
welcomed to our Dealer
Program (and as authorized
service providers) will soon
learn that our relationship
is one of mutual respect and
integrity, focused on helping
both our companies grow.
We appreciate that you are
our ambassadors to new
and existing customers and
recognize your hard work by
making funding reliable and
quick. Our new tablet apps
and “eForms” have made that
process even more efficient.
To underscore the
importance we place on our
relationship with our dealer
partners, SAFE’s mission
statement includes not only
customers, but also “alarm
dealers.” We look forward to
the next 27 years of mutual
growth and to sharing new
revenue building opportunities
such as SAFEid.
Paul Sargenti
CEO SAFE Security
2
BEHIND
THE SCENES
Machelle
French
We wanted to take a moment to
introduce you to the person behind
the voice here in the SAFE Security
Acquisitions Department. Machelle
has been in the Acquisitions/Dealer
Services Department for just a
short time but has made quite the
impact since her arrival. She has
single-handedly managed the
Pre-Funding process for SAFE and
facilitates payments. She, as I’m sure
you already know, is a key part of
ensuring you are funded timely and accurately. She is both detail-oriented
and organized. What you may not know about Machelle is that she is a
sports fanatic. She is a hometown girl that loves the World Champion San
Francisco Giants, the San Francisco 49ers and NASCAR (she follows Tony
Stewart). Machelle is the proud mother of 3 fantastic boys and can relate
to some of the challenges you face; she previously ran a few successful
businesses. Machelle would like to pass on her appreciation for your
patience and understanding as she continues to learn and grow in her role.
While she is new to her current role, I am certain that we can all agree that
it doesn’t get any better than Machelle. Next time you get a chance to say
hello…thank her for all that she does.
dealer of the month
Best Alarm was conceived in Puerto
Rico in 2007 as an alternative concept
to conventional marketing approaches
to security systems clients. When
Best Alarm’s owner, Mario Mancera,
worked as a sub-dealer for an existing
company, he and his wife Gloria saw
an opportunity to differentiate their
new business. They wanted to offer
better packages and reach clients
in new ways; instead of the classic
door-knocking method.
The result was amazing, almost
triplicating sales in the next few
quarters and allowing them to keep
investing resources into new ways of
marketing, value-added packages,
better customer service and better
compensation packages for their
associates, thus, positioning the Best
Alarm brand on top of any other
competitor in Puerto Rico very quickly.
In 2012, after selling hundreds of
contracts as a sub-dealer, Best Alarm
finally obtained its first dealership with
a renown east coast monitoring central
station and quickly became one of their
top-20 dealers. Unfortunately after a
corporate merger with their monitoring
central and a large competitor, their
contract was cancelled due to the
purchaser not wanting to do business
in Puerto Rico. This forced them to slow
down their growth to an almost fullstop, including downsizing their team.
But, Mario and Gloria never lost
faith and kept fighting, ultimately
obtaining a dealership with SAFE Security
by the end of 2014. What they learned
from all these challenges made them
stronger, and more efficient to be able to
do the same great job with less resources.
Best Alarm
OWNER:
Mario & Gloria
Sortillón
ESTABLISHED:
2007
HEADQUARTERS:
Puerto Rico
Now, in partnership with the SAFE
Security team, they are working on
developing even better ways to reach
their clients, and a strongly appealing
sub-dealer program, raising the bar in
Puerto Rico on the quality and support
a sub-dealer should get from their
company.
These initiatives, paired with the
great support given by SAFE Security,
are starting to show up in sales and
client satisfaction. It’s opened new
opportunities for both companies to
develop and conquer the Puerto Rican
market; and possibly more.
Gloria Sortillón was born in
Durango, Mexico, daughter to a Civil
Engineer and a housewife. Gloria grew
up in a loving family with 5 siblings
and parents who set the best examples
in regards to respect, ethics, hard
work and dedication. She exceeded in
academics at an early age.
Gloria completed her bachelors
degree in International Commerce in
1999 and married Mario Mancera, a
Mexican entrepreneur in Puerto Rico.
This brought her to the island, where
they started a family of their own.
Today, Gloria and Mario have three
children: Mario Jr. 13, Gloria Sofia 9
and Leonardo 4. Together, Gloria and
Mario founded Best Alarm in 2007 as
their family business with a great goal
in mind. Today, 8 years later that dream
has come true and its growing. While
Mario runs the Sales and Project aspects
of the business, Gloria, who has always
been the brains behind the operation, runs
all administrative and financial aspects.
3
Getting to Know
Alfred Diamond
My name is Alfred Diamond and I
currently manage SAFE Security’s
Telemarketing Division. I am a
California native and have lived in
Arizona since 1996.
I’ve been in the telemarketing industry
since 1995—more specifically my
experience includes debt consolidation,
website business solutions, and VoIP
phone services. I joined the home
security industry in 2010. I founded and
managed an office in Tempe, Arizona.
When building a successful team —
I don’t focus too much on a resume and
work history. Team chemistry, respect,
loyalty, and work ethic are the most
crucial characteristics I look for when
forming a team. You’ll typically spend
more time with co-workers than your
own family in this business—so team
chemistry is critical. I’ve learned a happy
work environment is key for a successful
“work family.”
My hobbies include spending time
with my growing family. I have two
daughters (14 years old and 4 years
old) and one son (3 years old). With
one starting high school and the others
in tee ball — My nights and days off
are busy, but I love it. My whole family
enjoys racing BMX and are actively
involved in the community for the sport.
TECH TIP:
Chris Rose, SAFE’s Tech Support
Supervisor, provided this Tech Tip
regarding communication failure
between a Monitoring Station
and the Honeywell Lynx and Vista
Series Systems using AlarmNet. This
addresses a common reason for that
failure after installation.
The reasons for communication
failure can be two fold. One is that
the panel’s communication path must
be enabled to “GSM”. The second is
that although the account number
is in the GSM radio, it must also be
programmed into the panel. The panel
will not send alarm signals if these two
items are not completed.
4
Programming locations
for the L5200 are:
Program>Reporter>Primary
CS Info: Communicator
Type: GSM Account
Number: 4 digit account
number
Programming locations
for the LYNX PLUS are:
*43 = 4 digit account
number
*55 = 3
*77 = 2,2
*91 = 4
Programming locations
for the V20P are:
*29 = 1,*, *
*43 = 4 digit account
number
*55 = 3
*91 = 8
While on the subject of Technical Support, be assured we stand ready to assist
if you are unable to reach technical resolution after exhausting research in the
manufacturer’s manual and their Tech Support Teams. We are an especially valuable
resource when the problem crosses a boundary between two different manufacturer’s
products. Realize that we are not a substitute for product training or installation
instructions. If you need to talk to our Technical Support Team please feel free to call
us at (800) 669-7779 ext 5371.
SAFE’s Do-It-Yourself
(DIY) Program
SAFE’S DIY SERVICE OPENS NEW SALES
OPPORTUNITIES & CUSTOMIZATION FOR
DEALERS
We’re excited to announce our DIY Service Launch. DIY offers a number
of new opportunities for SAFE and its Dealers. Powered by an online
sales portal, Customers can tailor a security and home automation
solution to meet their unique needs. Pre-programmed and easy to install,
DIY provides all of the security, video and remote/energy management
services that the DIY Market demands.
DIY provides Dealers a solution that combines the latest technology,
with low equipment/monitoring costs. Our setup and distribution
channels offers Dealers expansion opportunities into new territories.
DIY also opens opportunities to tap into the Renter Market. We
are developing white label partnerships for Dealers to brand their
own DIY Service line. By including complimentary SAFEid Service to
new DIY Customers; we’ve made SAFE Security DIY protection both
comprehensive and economical.
Check out our DIY website at www.safesecuritydiy.com.
To learn how DIY can grow your business and expand into new
territories/markets, contact Wayne Jordan at (916) 302-6162.
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SAFEid: Stopping Identity Theft
Target, Home Depot, EBay… identity
thieves are attacking the world’s largest
retailers and service providers to steal
millions of social security numbers,
usernames, passwords and more. As the
fastest growing crime in America, an
identity is stolen every three seconds.
With security monitored customers
more likely to pay for identity theft
protection; are you offering them the
service they’re willing to pay for?
SAFE’s security monitoring now
includes complimentary SAFEid service;
the most comprehensive suite of identity
theft, credit monitoring and social media
protection available. With comparative
services going upwards of $60/mo,
don’t let your customers settle for
sub-standard protection. SAFEid uses
the most advanced credit and identity
monitoring technology to:
• Send real-time text/email alerts for
suspicious activity
• Provide an online vault for credit
cards, bank accounts and other
sensitive information
• Monitor the deep web to provide a
detailed identity status report.
Plus SAFEid’s Social Media Monitoring
sends parents alerts whenever racist,
derogatory or explicit posts appear
on their child’s Facebook, Twitter
or Instagram accounts. SAFEid is
truly comprehensive protection your
customers won’t find anywhere else.
Offering SAFEid increases lead
generation, referrals, social media
presence and meaningful customer
interactions; while decreasing attrition
and price objections. Separate from the
competition and grow your business by
offering SAFEid. Visit www.safesecurity.
com/safeid for complete service details.
Call Wayne Jordan at (916) 302-6162
to integrate SAFEid into your service
offerings and customize the 30-Second
SAFEid Signup Process for your business.
SAFEid Protection Includes:
• Identity Monitoring: Uncover fraud quickly
• Credit Armor: Simplifies monitoring your credit
• Social Media Monitoring: Protects your family against racist,
violent, vulgar, or inappropriate comments on Facebook®,
LinkedIn®, Twitter® & Instagram®
• Wallet Armor: An online vault for storing documents, credit cards
& online accounts; includes a lost wallet replacement service
•
Digital Identity: An easy-to-read report that summarizes what a
real-time deep Internet search discovers about you
•
Privacy Advocates: Full-service identity restoration to complete the
work for you from start to finish
• And Much More: Contact SAFE to learn more about SAFEid
6
WAYNE JORDAN
Director of Dealer Development, SAFE Security
• SAFEAPP/DEALERNET UPDATED TO IMPROVE TRACKING – We’ve upgraded the
SAFEapp to simplify the sales process. Dealernet is now set to update hourly; with
critical items updating every 10 minutes.
• CENTRAL STATION INTEGRATION BETWEEN SAFE SAN RAMON AND SAFE
PHOENIX; FORMERLY SAFEGUARD
• DIY AND SAFEID RELEASE – These services are designed to lower attrition and
increase RMR. DIY can help expand your sales presence, reaching prospects outside
of your territory and tapping into the rental market. SAFEid will elevate your security
services above the competition and increase the RMR for each customer.
• SUB DEALER PROGRAM – This process allows Dealers that want to run deals through
SAFE, but can’t run a Dealer Program, can now benefit from our services.
• DEALER FUNDING AND TRACKING LOG – Tracking has been built to ensure dealers’
expectations for payment and accounts can be conveyed and rectified. A report on the
dealernet site will be available soon.
BABE KILGORE
Director of National Sales, SAFE Security
SAFE employees provide exemplary service to our customers every day. Recently there
was a particular member of our outbound sales team, Ronnie Akins, who stood out in
particular for his quality in customer service on a call with an elderly customer, Gerard
Aebersold. Although the customer agreed to moving forward, Ronnie felt that he should
speak with someone else first to make sure the decision was made of a sound mind. So
the rep talked to Bobby, Mr. Aebersold’s caretaker. His integrity did not go unnoticed.
Here is what Bobby had to say about the way things were handled:
“I appreciate you guys not taking advantage of the elderly. I work with
them every day and I can’t tell you how many phone calls they receive
offering security systems, vacuums, and all kinds of stuff. Most companies
would take advantage of the older folks, because they always say yes to
everything. If I know anyone who needs a security system, I’m going to
refer them directly to you guys (SAFE Security).”
Bobby – Northville, MI