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GALLEY THE
Be Heard THE • January 2010 Free Teleseminars at Your Fingertips. See page 3. GALLEY “How to Communicate the New Employment Deal to a Skeptical Audience – Lessons from Tower Watson’s 2009 Communication ROI Study” The recent economic downturn has motivated companies – either out of necessity or by choice -- to make significant changes to their business operations and employee rewards programs. Cutting back on training and travel, freezing pensions, suspending the company match and shifting more health care costs to employees are just a few of the changes companies have made in the past year. And they are doing all this while reducing salaries and staff. No wonder employees are confused with what this all means to them, to their family and for their future. Join IABC Detroit as Senior Communication Consultant John Finney shares stories and statistics from Towers Watson’s 2009 Communication ROI Study on best practices for communicating in challenging times. The program will be held on Wednesday, January 27, 2010 from 8-9:30 a.m. at Madonna University, 36600 Schoolcraft Road, Room 2100, Livonia, Michigan. In this session, you will learn: • The value of keeping employees engaged during tough economic times • Deal or no deal – how employees and employers differ • How to use communication to get employees to buy-into the new employment deal Attention All Award Winners Remember that great project that you won an award for in 2009? Now is the time to submit it for the 2010 Gold Quill Awards. Need more information? Check out http://www.iabc.com/ awards/gq. If you are concerned about navigating the entry process, you can apply for the mentorship program at http://www.iabc.com/awards/gq/enter/mentorship.htm. http://detroit.iabc.com • How companies are making greater use of face-to-face and social media to reach key audiences quickly • What highly effective companies are doing to minimize angst and maximize productivity in uncertain times Event information Date: Wednesday, January 27, 2010 Time: 8:00 a.m. to 9:30 a.m. Place: Madonna University 36600 Schoolcraft Road Room 2100 Livonia, Michigan Cost: $10 for members $20 for non-members Speaker: John Finney, Senior Communications Consultant Reservations can be made online www.iabcdetroit.com or by contacting Nancy Skidmore at [email protected] or 248-546-5490. To register via PayPal please go to www.iabcdetroit.com - you do not need a PayPal account to use PayPal. Renaissance Awards are Around the Corner It’s all about the results.... IABC Detroit’s 29th Annual Renaissance Awards early bird deadline is March 11; final deadline March 18. Watch for more details... In the meantime, please contact Claudia Saliba at marketrepclaudia@ wowway.com or (248) 797-2611 with any questions. IABC Detroit: “So How Are We Doing?” The question I get asked most about IABC Detroit these days is: How are we doing? It’s no secret that 2009 was rough on our membership— and our membership numbers. But don’t count us out yet. Those who were able to stick with us had some new opportunities to strengthen skills and build networks. Perhaps the best way to share a snapshot of the year is through a review of our progress toward our Five Year Strategic plan (which we introduced at this time last year): Goal: Add Value to Membership Thanks to member-only discounts, our programs are more affordable for those who belong. We held our first Member Appreciation Event in December at Go Comedy! – which was free to members. We’ve also lowered regular program prices (now ranging from $5-$25) to be easier on your wallet. Non-members are always welcome at our events, but you have to join to get the discounts. Our professional development programming in 2009 brought you the latest information, in a variety of formats. For example, nearly 100 individuals attended the full-day Ann Wylie writing workshop last spring. We also hosted a brown bag lunch teleseminar, a chapter blogchat, and more traditional programs on social media and opportunities in Michigan’s 2 • http://detroit.iabc.com Film Industry to keep you in-theknow. Goal: Increase membership Unfortunately, it was not a sterling year for membership growth. Membership was down about 14% from January to December, due mostly to downsizing at organizations throughout our state…and we weren’t alone. The International organization reports that membership dipped by about 1,000 members worldwide. Now, the better news: IABC Detroit membership has risen steadily since hitting a low in July 2009. Special promotions helped new members save and rewarded referrals from current members. Goal: Ensure the chapter’s long-term financial stability In addition to looking for ways to keep program costs low, the chapter focused on diversifying its revenue sources. Membership ($65 of your dues go directly to IABC Detroit) is our largest source of revenue, followed by Renaissance Award entry fees. Sponsors continue to help us contain costs and offer solid, affordable programming. Modest income from the Ann Wylie writing workshop also helped the chapter’s bottom line in 2009. Goal: Improve operating efficiencies Finishing the strategic plan was a big step and it has helped us stay focused on the things that are most critical to members and the chapter. We’re also in the process of reviewing our bylaws and expect to have those ready in 2010 for a membership vote. We’ve adopted branding on our website and in our other communications that is consistent with IABC International. Goal: Strengthen Board Succession Planning This year’s IABC Detroit board reflects the variety of communication disciplines of our members—and that results in better decision-making for all of us. We added a Volunteer Services portfolio this year to help us harness the talent inside IABC Detroit. We’re delighted to have made some new friends, who are helping with everything from Renaissance Awards to writing Galley articles. We also added a Chief Communications Officer this year to ensure more consistent communications with members. I’m proud that our chapter made good progress toward our goals in a very tough year. I also recognize that our board still has a lot of work to do and is committed to continuing to work on these important goals. If you’re interested, a full copy of the strategic plan is on our website at: http://detroit.iabc.com/about/strategicplan/. I appreciate your support this past year, and look forward to helping you build your network and skills in 2010 through IABC Detroit. Regards, Nancy Sarpolis IABC Detroit Chapter President, 2009-2010 Be Heard • January 2010 IABC Teleseminars at Your Fingertips Did you know that IABC International offers members a chance to listen to recordings of recent teleseminars free? Just visit http://www.iabc.com/members/teleseminars/ to see the selection. Here are a few of the options: Build Your Company Reputation From the Inside Presented by Mark Schumann, ABC, Managing Principal, Towers Perrin Every organization looks for ways to recruit and engage the people it needs to become a magnet for talent in its marketplace. In this seminar, Mark Schumann, ABC, will share ideas from his new book, Brand for Talent, the follow up to Brand from the Inside. Schumann will provide insight for consideration and steps to follow for any organization marketing its employer brand to reach key segments of talent it seeks to recruit and engage—an essential step for building a company’s reputation as a place to work. http://www.iabc.com/members/mp3/Schumann-2.mp3 Producing powerful corporate social responsibility reports Presented by Michelle Bernhart, President, True Blue Communications In 2007 alone, nearly 2,800 organizations worldwide produced corporate social responsibility (CSR) reports, disclosing their objectives and performance on environmental, social and economic issues, and giving their stakeholders an insider’s view of successes and failures. Generally complex and full of detail, CSR reports often cover scores of performance indicators, requiring coordination with every major department in an organization. In addition, they address sensitive subject matter, entail ongoing stakeholder engagement and can take months to produce. Despite all of this, CSR reporting does not need to be intimidating. By adopting a systematic approach, it’s possible to produce a credible, engaging report that satisfies and engages stakeholders. http://www.iabc.com/members/mp3/Bernhart.mp3 Creating a common global currency for media analysis Presented by K.C. Brown, Senior Vice President of Client Development, Cision internationally. Consequently, corporate communication professionals often need to develop programs that track media exposure across a multitude of countries. In this session, Cision’s senior vice president, K.C. Brown, will address the challenges inherent in the development of a global media analysis system, showing how to employ sound methodologies and principles. http://www.iabc.com/members/mp3/Brown.mp3 Building trust from the inside out: The role of internal communication Presented by Susan Quinn-Mullins, Ph.D., Principal, Quinn Mullins & Associates Employees deliver products and services to customers. In fact, employees make decisions every day that affect a company’s reputation for quality products and services, reliability, and ethical behavior—and ultimately determine a company’s financial success. Employee trust is a fundamental step to winning the trust of customers. Are you proactively ensuring that your internal communication constantly builds trust among employees, between employees and their managers, and with senior leadership? Do you put as much effort into communicating with employees as with your customers? http://www.iabc.com/members/mp3/QuinnMullins.mp3 Creating a Great Place to Work®: Lessons from Fortune’s 100 Best Presented by Michael Burchell, Director of Client Services and Senior Consultant, The Great Place to Work® Institute Inc. Each year the Great Place to Work® Institute, Inc. selects the “100 Best Companies to Work for in America” and publishes the list in Fortune magazine. The Institute has amassed a sizable body of research on how the 100 Best create workplace environments that leverage the talent and skill of their workforces and enjoy tangible business value for their efforts. This seminar will concentrate on the business case for focusing on workplace development and next generation practices for improving and sustaining a great workplace. http://www.iabc.com/members/mp3/Burchell.mp3 In the current business environment, it is critical for organizations to monitor their corporate reputation 3 • http://detroit.iabc.com Be Heard • January 2010 User G’s Web Picks Wikis, blogs, (You)tubes, Facebook, Twitter and other social media are enabling communication at the speed of light. Can you keep up with the discussion? Below are some of User G’s recent picks for interesting articles, sites, blogs and other social media applications. On the Road to Recovery, Let the Little Guys Drive Surprise – automotive innovation is not limited to the Detroit area. From WIRED magazine: “...the automotive startup world is sputtering to life. Venture capitalists invested roughly $300 million in young car-related companies last year, up from $8 million in 2003.” http://tinyurl.com/ol5d6v”http://tinyurl.com/ol5d6v. PR 2.0 blog This is a well-developed and frequently updated blog by PR guru Brian Solis. Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing & tech insight to industry publications. He’s a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media. He’s a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup. Always thinking outside the box. Influential in the industry. http://www.briansolis.com Indeed.com Indeed.com is an all-in-one search engine for job seekers, allowing them to find jobs posted on thousands of company career sites and job boards. I’ve used this myself and it’s a big timesaver. I can find out in record time that there are no jobs available for communicators in Michigan, lol. In some cases, you can apply for a job with a click of the button; in other cases, you will be directed to an employer’s website to apply. This is an important tool in my job-hunting arsenal, which also includes Monster.com, Dice.com and the site that provides free online Tarot card readings. http://www.indeed.com/ Jim “User G” Rink is a past president of IABC Detroit. If you have a favorite communication-related web pick, submit it to User G at: [email protected]. Membership Has Its Privileges February 2010 is a Worldwide Membership Month. This means that for new or lapsed members who join or re-join IABC, the application fee (US$40/CAD$44 for faxed/mailed/phoned enrollments; US$30/CAD$33 for Internet enrollments) is waived. * Please remember: applications must be *received* at the San Francisco Headquarters office during the month of February to qualify. Thanks to You – Our Sponsors 4 • http://detroit.iabc.com Be Heard • January 2010 2009-2010 IABC/DETROIT Board Members Members interested in volunteering with IABC/Detroit are encouraged to contact any board member. 2009-2010 Officers President Nancy Sarpolis General Motors (313) 665-1750 [email protected] Vice President Gary Spondike Skidmore 248-591-2600 [email protected] Past President Jim Rink [email protected] Chief Communications Officer Deborah Wilson Aetna Product Group Marketing 248-936-9172 [email protected] 2009-2010 Board of Directors Brand Champion Jackie McClure JCI Design (313) 561-6280 [email protected] New Professionals/Student Chapter Co-Directors Beth Walker [email protected] Mona Wehbe Rave Computer 313-702-1982 [email protected] Professionals Development/Programs Co-Directors Deborah Reinheimer Reinheimer PR and Marketing 248-227-3667 [email protected] Membership/Recruiting/Retention Co-Directors Jackie Halas Blue Cross Blue Shield of Michigan 313-983-1655 [email protected] Alexandra Hichel Visiting Nurse Assoc. of SE MI 248-967-8374 [email protected] Janie Jones 313-671-9977 [email protected] Laura Heidrich ArvinMeritor 248-435-1726 [email protected] Public Relations Linda Lyles Daniels Blue Cross Blue Shield of Michigan 248-799-6614 [email protected] E-Job Bank Chuck Yeager Health Alliance Plan (313) 319-7042 [email protected] Volunteer Services Eric Longs Eclipse Creative 313-832-3456 [email protected] E-News Galley Editor Karen Cashin Health Alliance Plan 313-664-8464 [email protected] Important Contacts IABCDetroit.com Nancy Skidmore 248-546-5490 [email protected] Executive Secretary Nancy Skidmore (248) 546-5490 [email protected] Renaissance Awards Coordinator Claudia Saliba (248) 797-2611 [email protected] Social Media Mona Wehbe Rave Computer 313-702-1982 [email protected] Judging Jamie Racklyeft U of M MICHR 734-998-7693 [email protected] Design and Art Direction JCI Design 25070 Michigan Avenue Dearborn, MI 48124 If you are interested in placing an ad in The Galley, please call: Michelle Reska at (313) 561-6280, [email protected] If you have information to include in The Galley, send it to Karen Cashin at (313) 664-8464, [email protected] 5 • http://detroit.iabc.com Be Heard • January 2010