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Letter to Our Readers >
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Azteca
Signs Agreements to Broaden
International Presence
Azteca took advantage of the International Market for Television
Programs (MIPTV) forum, the world’s most important entertainment content event celebrated every year in Cannes, France, to
make important announcements about international accords to
broaden its content distribution.
>
Read more…
Letter to Our
Readers
After more than two decades of
breaking with outmoded schema, Azteca is broadening its
horizons to conquer new markets by signing important agreements for offering content in Africa and producing telenovelas
in Asia. This achievement consolidates our leadership in the
generation of Spanish-language
content.
And now that soccer is starting
to invade everything running up
to the World Cup in Brazil, Azteca
is sharing details about its great
coverage slated for the championship, including special programs, outstanding figures from
the international soccer world,
the best commentators, and
an experienced technical team,
plus several audience-pleasing
surprises.
From Brazil, we journey to New
York, where Azteca announced
its strategy and 2014-2015 programming for the United States.
Its bottom line is its own productions and the coverage of
Mexican soccer to satisfy U.S.
Hispanic audience’s needs.
In addition to the Grupo’s increasing presence in the media,
our chairman, Ricardo Salinas,
continues sharing his business
vision. He was invited to an interesting panel discussion about
investment in Colombia, where
we are about to conclude laying
Latin America’s largest fiber optic network.
Banco Azteca continues innovating in the area of electronic
banking with one of the market’s most complete, functional
apps to facilitate mobile device
operations.
Advance America continues promoting its access advantages
in the field of short-term, nonbank loans in the United States,
a service that benefits millions
not served by the traditional
banking system.
We could not neglect our social
activities in this issue, so we
high-light a new debut by the
Esperanza Azteca Symphony
Orchestras, literary activities,
and an interesting photographic
exhibit, among other events.
As always, thank you for your interest in Grupo Salinas.
Luis J. Echarte
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FIFA’s 2014 World Soccer
Cup is just around the
corner. From June 12 to July
13, the world’s attention
will be focused on Brazil, ...
read more >
Content
page 5
Colombia is consolidating
itself as a more competitive
country, and Grupo Salinas...
Almost a year after its
launch, the Banco Azteca Móvil app already has
100,000 users,...
read more >
read more >
page 8
3
page 10
Azteca Revs Motors, One Step from the World Cup ……………………………. 5
Azteca’s New York Upfront Announces Season Premieres ...........………….. 6
Leadership in Media …………..................... ………………………………………….. 7
Grupo Salinas Strengthens Colombia’s Competitiveness ………………..…… 8
80th Movimiento Azteca, a Big Success …………………………………….. ……. 9
Banco Azteca Móvil App Garners 100,000 Users………………………………. 10
Future Leaders at Grupo Salinas ……………………………………… …...... …… 11
Advance America Highlights Importance of Short-Term Loans …......... …. 12
San Cristóbal de las Casas Esperanza Azteca Orchestra Debuts ........ …… 13
Grupo Salinas Participates in the 1st Malinalco Cultural Festival .....……. 14
Fomento Cultural Grupo Salinas Exhibits Work of Désiré Charnay
for the First Time ....................................................................................……… 15
Círculo Editorial Azteca Celebrates International Book Day ...............…… 16
Names and Faces: Rodrigo Fernández Capdevielle…………………….………. 17
The Best of Ricardo Salinas’ Blog ………………………................................. … 18
Contacts ………………………………………………………………………........... …. 19
The San Cristóbal de las
Casas Esperanza Azteca
Symphony Orchestra and
Chorus were
enthusiastically received...
read more
page 13
>
Thanks to the collaboration
between Fomento Cultural
Grupo Salinas, the National
Council for Culture and the
Arts...
read more
page 15
Continued. . .
Azteca Signs Agreements to Broaden International Presence
Together with Cisneros Media of the
United States and Africa XP from South
Africa, Azteca announced the launch
of a channel that will broadcast telenovelas dubbed into English 24 hours a
day. It will be called Romanza+Africa.
The key markets for the new service
are South Africa, Kenya, Tanzania,
Uganda, Zambia, Zimbabwe, Ghana,
and Nigeria. A second stage of the
project will seek to expand coverage
to Botswana, Malawi, Namibia, Rwanda, and the Republics of Mauritius and
Seychelles.
“It’s exciting to be part of this new
project, offering more entertainment
to a growing market,” said Marcel
Vinay Hill, Azteca’s vice-president of
international sales.
This year in Cannes, Azteca presented
for export the novelas Siempre Tuyo
Acapulco, Prohibido Amar, Hombre
Tenías Que Ser, Corazón en Condominio, Destino, Vivir a Destiempo and the
reality show La Academia Kids.
Together with the company Astro,
from Malaysia, Azteca also agreed to
co-produce three novelas in the coming years in Asia.
La Academia Kids, Corazón en Condominio and Destino are some of the productions for export
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T h e
B e s t
T e a m
i n
T e l e v i s i o n
“Doctór” Luis Garía, Jorge Campos, Christian Martinoli, Inés Sainz and Antonio Rosique ”El Guerrero”
FIFA’s 2014 World Soccer Cup is just around the corner. From June 12 to July
13, the world’s attention will be focused on Brazil, and Azteca will be there to
bring its audiences the best coverage.
Azteca
Revs Motors, One
Step from the
World Cup
Our network will offer six programs daily with exclusive content on Azteca 7, Azteca 13, and Azteca US.
This makes for nine hours of original production every
day of the event, almost 290 hours total, not counting the broadcasts of 30 matches, including those of
Mexico’s team, narrated by television’s top team of
commentators.
This coverage is possible thanks to the effort of more
than 200 professionals dedicated full-time to offering
the best content and unsurpassed quality to our television audience, using the most advanced technology
so viewers can enjoy close up every second and every
detail of what happens in Brazil, with games broadcast
in real time and tools to let the experts share their
knowledge clearly.
Once again, “Doctor” Luis García, Christian Martinoli, Jorge Campos, Carlos
Guerrero “the Warrior,” and Azteca’s solid team of analysts, including soccer
stars José Roberto Gama de Oliveira (“Bebeto”) and Jorge Valdano, will bring
the thrill of “the world’s most beautiful sport” to the screens of millions of
viewers.
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You have to experience Brazil’s World Cup through “Aztecarioca.”
W i t h
a
S p e c i a l
E s p e r a n z a
A z t e c a
Azteca’s
New York Upfront
Announces
Seasons
Premieres
C o n c e r t
Azteca held its Upfront in New York,
where it announced its strategy and
programming in the United States for
the 2014-2015 season.
Among the announcements was that
from now on, the network will be
known as Azteca. “We believe that
the change will facilitate a better
connection with our audience and
more closely reflect our identity,”
said Azteca US CEO Manuel Abud.
With a focus more in line with the
network’s Mexican roots, Azteca presented new novelas like Las Bravo,
with Edith González, Mauricio Islas,
and Saúl Lisazo, plus the game show
El Hormiguero, comedies like El Club
del Chiste, and the game show Premio Mujer. Also presented were La
Academia Kids, Ventaneando, Venga
la Alegría, and Al Extremo.
In sports, Azteca announced the return of the Santos soccer squad to
US Azteca screens, and it will also
broaden coverage of the Liga MX to
include Friday Night Futbol, which
will broadcast two games live on Friday nights.
In digital programming, Azteca announced a partnership with Youtoo
Technologies, which allows viewers
to enjoy interactive TV through social networks. It also commercially
presented IrreverenTV, new programming for young people on YouTube.
Entertainment for the evening was a
performance by the Esperanza Azteca
Symphony Orchestra, a project which
has expanded to the United States
with a first orchestra in Los Angeles
soon to debut.
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Leadership
in Media
The passage of laws to strengthen telecommunications in Mexico will open the door to new actors
and facilitate more competition. This will benefit
the public, although this optimistic view depends
to a great extent on the regulations for this legislation that have yet to be passed.
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Along these same lines, our television network is
revamping its image in the United States, simplifying its name so it will be known simply as Azteca.
This move is part of a broader strategy involving
restructuring programming with more emphasis
on entertainment and sports.
However, while waiting for the new rules for the In addition, we are only days away from the world’s
sector to be clarified, industry participants cannot greatest sporting event: World Cup Soccer. Over
just cross their arms in expectation.
the years, coverage of this event has turned into
ferocious competition for audiences, and our team
A sensible strategy is to consolidate leadership has prepared the top specialists and most advanand broaden presence in new markets, as Azteca ced technology to offer the best broadcasts.
has been doing by setting up agreements to distribute content in Africa and to produce in Asia.
With Latin America’s Biggest Fiber Optic Network
Grupo Salinas
Colombia
Strengthens
Competitiveness
Colombia is consolidating itself as a
more competitive country, and Grupo
Salinas is contributing to that effort,
said Ricardo Salinas during his participation in the forum “Colombia as an
Investment Destination,” hosted by
the Colombian embassy in Mexico.
Mr. Salinas shared with investors his
experience doing business in Colombia, noting that “it is an increasingly
competitive country, and now it will be
even more so with the fiber optics that
Grupo Salinas is finishing laying there.”
The project will create Latin America’s
biggest network.
He also said Colombia provides an
appropriate business climate, offering
certainty and policies that help companies flourish.
“It’s an increasingly
competitive country, and now
it will be even more so with the
fiber optics that Grupo Salinas
is finishing laying there.”
Ricardo B. Salinas
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Supporting
32
Different
Causes
Nationwide
80th Movimiento Azteca,
a Big Success
The 80th Movimiento Azteca was a big
success. All of Mexico celebrated it by
supporting a different cause in each
state.
In April, the Fundación Azteca fundraiser celebrated its 80th event since
it was founded 12 years ago. It called
on audiences to support 32 different
institutions, each in a different state,
and raised Mex$12.7 million to contribute to each organization’s altruism.
Thanks to support from Azteca,
through the hard work of its local stations, Grupo Elektra, and Banco Azteca,
and, above all the huge generosity of
the audience, it was once again possible to give support to institutions
serving the needs of thousands of people nation-wide.
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Ricardo Salinas emphasized that in
the 12 years of solidarity efforts,
Movimiento Azteca has raised almost
Mex$1.2 billion, benefitting more than
a million people through 250 organizations throughout the country.
Functional and Secure
Banco Azteca
Móvil App Garners
Almost a year after its launch, the Banco
Azteca Móvil app already has 100,000
users, who can use it to perform a wide
variety of operations and enjoy different
services from the comfort of their cellular
phone or tablet.
100,000 Users
Using the Banco Azteca Móvil app, a client can open a savings account, apply for a
personal loan, or check the status of a loan
request without having to go to a bank
branch. He or she can also authorize payment of their payroll, transfer funds, check
Afore Azteca (pension fund management
firm) account balances, make donations to
Fundación Azteca, purchase cellular phone
minutes, or ask for an estimate and purchase an insurance policy from Seguros
Azteca.
Using the cellular phone’s GPS system, the
customer can even find out where and how
far away the nearest Banco Azteca branch is.
In addition, clients can pay public services
provided by the governments of Mexico
City, the State of Mexico, and Morelos,
among other state or municipal services.
The app also allows you to make weekly
deposits or pay Banco Azteca credit cards
or those of other companies.
Using optical character recognition (OCR)
software, Banco Azteca Móvil is the first in
Mexico to offer the ability to read the bar
codes on land-line phone, light, and cable
or satellite TV system bills, so customers
can pay for their services more quickly and
securely.
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Banco Azteca continues at the cutting
edge, using innovation to offer optimum
quality products and services to its customers.
V i s i t
o f
T o p
S t u d e n t s
Future Leaders at
Grupo Salinas
Students from the most renowned universities of Mexico and the United States visited Azteca
Grupo Salinas received a group of future leaders interested in US- Mexico relations through the U.S.-México Focus program, who visited Azteca’s facilities.
More than 40 students from both countries’ most widely recognized universities (Stanford, Harvard, Yale, ITAM, UNAM, among others) participated in talks
about Grupo Salinas companies and the political and economic situation of
Mexico. The issue that sparked the greatest interest was our group’s success as
a Mexican organization that has invested and grown in the United States.
Entrepreneur Marco Antonio Vera, a UNAM-educated electrical engineer and
graduate of Plantel Azteca, shared with the visitors his experience as a student
at the Fundación Azteca school.
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Regulation Must Evolve
Advance America
Highlights Importance of
Short-Term Loans
Members of the Advance America team participated in a conference
about short-term loans at an event organized by the Consumer Financial Protection Bureau (CFPB) in Nashville, Tennessee. The CFPB is the
U.S. government agency responsible for regulating a wide variety of
financial products and services.
The event brought together a group of academics, consumers, and industry representatives to exchange points of view about the current
regulatory framework for short-term loans.
One of the panelists was Jamie Fulmer, Advance America vice president of public affairs, who spoke about the trends in the sector and the
role financial services play in helping their clients. He urged the CFPB
representatives to focus on consumers’ needs to acquire a greater understanding of why US Americans need short-term loans.
“As the market adapts to consumer demand, regulation must evolve.
Despite certain interest group pressure, we must avoid the imposition
of norms that ignore how people behave in the real world,” said Fulmer.
Hundreds of people form the short-term loan industry and individuals
interested in the topic participated in the conference carrying signs
that read, “My loan, my decision.”
Industry employees had the opportunity to engage in a dialogue to explain the importance of these financial services for customers and to
share positive experiences regarding the services they provide.
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S
an Cristóba
de las Casas
San Cristóbal de las Casas
Orquesta Esperanza Azteca Debuts
What is Esperanza Azteca?
• The Esperanza Azteca Orchestras emerged in 2009 as the result of
a social initiative by Ricardo Salinas. The project gives low-income
youth throughout the country the opportunity to develop human
values through music. So far, there are 60 orchestras and choruses
throughout Mexico and two in El Salvador, benefitting more than
13,000 youth, as well as their families and communities. For Esperanza Azteca, the greatest challenge is to continue growing with
excellence and to forge better human beings through music.
The San Cristóbal de las Casas Esperanza Azteca Symphony Orchestra and
Chorus were enthusiastically received
at their debut in April at the Hermanos
Domínguez Theater.
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The inaugural concert was attended
by Ricardo Salinas; Manuel Velasco
Coello, governor of Chiapas; Francisco José Martínez Pedrero, the mayor
of San Cristóbal de las Casas; Esteban
Moctezuma Barragán, executive president of Fundación Azteca; and Senator
Luis Armando Melgar, among others.
Before the concert, Mr. Salinas recognized the participation and efforts of
parents, teachers, and children who,
through Esperanza Azteca, make possible the construction of a better society and a better country. He said he
felt honored to be part of this transformation and particularly thanked Governor Manuel Velasco for his support in
holding this successful debut.
For his part, the state governor said
that more than 800 boys and girls are
studying music and are part of the
Esperanza Azteca Orchestra in Chiapas. He thanked Fundación Azteca,
Ricardo Salinas, and particularly the
young people who for four hours a day,
together with their teachers, put their
resolve, effort, and dedication into
making music. He also announced that
another orchestra will soon be created
in the city of Tapachula.
A full house listened to a program of
works by Carl Orff, Handel, Vivaldi,
Beethoven, and Telemann, among other great composers, under the baton of
Maestro Jaime Román Bustamante.
Performance by the Toluca Esperanza Azteca Orchestra
The 1st Malinalco Cultural Festival was held from April 3 to 6. As part
of its social and cultural commitment, Grupo Salinas participated
through Fundación Azteca with the Toluca Esperanza Azteca Orchestra.
At the young musicians’ performance, Esteban Moctezuma Barragán,
executive president of Fundación Azteca, highlighted the importance
of the orchestra project in consolidating the fabric of Mexican society.
He also announced that, together with the Malinalco mayor’s office,
the State of Mexico government, and a local non-profit, they will create the Malinalco Esperanza Azteca Orchestra.
Grupo Salinas Participates in the
1st Malinalco
C
ultural Festival
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Visual Memory of Our Archaeological Heritage
Fomento
Cultural
Grupo Salinas
Exhibits Work
of Désiré
Charnay
for the First Time
Thanks to the collaboration between Fomento Cultural
Grupo Salinas, the National Council for Culture and the
Arts (CONACULTA), the Mexico City government, the National Autonomous University of Mexico, and the Old San
Ildefonso College, the exhibition “Memory Revealed: Rise
of Archaeological Photography: Claude Désiré Charnay”
has been mounted. It features for the first time 67 images by the French photographer, a mid-nineteenth-century pioneer in the use of photography to record Mexico’s
archaeological heritage.
The inauguration of the exhibit, which runs through June,
was presided over by Ricardo Salinas; Rafael Tovar y de
Teresa, president of CONACULTA; María Teresa Uriarte,
the coordinator of cultural dissemination of the UNAM;
Eduardo Vázquez, Mexico City minister of culture; archaeologist Eduardo Matos Moctezuma; and Mercedes
García Ocejo, director of Fomento Cultural Grupo Salinas.
“This exhibition will help us understand our identity to be
able to aspire to building a better nation for all Mexicans
of today and tomorrow,” said Ricardo Salinas at the inaugural gala. “It summarizes the root and reason for our
commitment to culture and the arts, a task that we carry
out through Fomento Cultural Grupo Salinas,” he added.
Rafael Tovar y de Teresa highlighted the transcendence
of the exhibition, since it represents the creation of the
collective imaginary about Mexican archaeology.
Rafael Tovar y de Teresa, Ricardo Salinas, Eduardo Matos,
and Mercedes García Ocejo
Curated by prominent Mexican archaeologist Eduardo Matos Moctezuma, the exhibition is being held at the Old San Ildefonso College in
Mexico City’s Historic Center.
The photographs in the exhibition are part of the Ricardo Salinas
Pliego/Fomento Cultural Grupo
Salinas collection and represent
their interest in preserving Mexico’s artistic and cultural heritage.
In particular, Charnay’s work is
unique because it includes the first
photographs ever taken of the
country’s archaeological sites.
For more information, go to www.sanildefonso.org.mx.
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www.fcgs.mx
fcgruposalinas
Fomento Cultural Grupo Salinas
Letters into the Air at the Monument to the Revolution
Círculo
Editorial
Azteca
Celebrates
International
Book Day
On April 27, International Book Day, the Círculo Editorial Azteca publishing arm carried out the event “Letters into the Air” together with
the Almadía, Colofón, El Naranjo, and Alfaguara Publishing Houses and
Cuauhtémoc Borough authorities.
At the multidisciplinary event hosted by Horacio Villalobos, Pilar Boliver, Ximena Urrutia, Patricia Llaca, and “la Manigüis,” Azteca actors read
texts by Mexico’s best living authors and children from La Academia Kids
performed.
The writers present during the reading of their texts were Bernardo “BEF”
Fernández, María Baranda, Christel Guczka, Jorge F. Hernández, Alberto
Chimal, Fabrizio Mejía Madrid, Jorge Luján, Vivian Mansour, Héctor de
Mauleón, Ana Clavel, and Alberto Ruy Sánchez. The actors who read the
texts were Sergio Kleiner, Mariana Torres, Paco de la O, Leticia Huijara,
Verónica Langer, Gloria Stalina, Sonia Couoh, José Carriedo, Fernando Luján, Kenia Gascón, Verónica Merchant, Luis Felipe Tovar, and Omar Fierro,
plus journalist Ana María Lomelí.
In addition, Círculo Editorial Azteca and the guest publishing houses gave
away almost 1,500 books.
The objective of the event was to bring the Mexican TV viewing audience
into contact with Mexican literature.
At Grupo Salinas, we are convinced
that our country’s development depends directly on the education of
its inhabitants, and therefore, their
relationship with books and reading.
The objective of Círculo Editorial Azteca, fostered by Fundación Azteca
and Proyecto 40, is to encourage reading and the dissemination of contemporary Mexican literature. It is
an innovative, unprecedented effort,
carried out by a commercial television network to contribute to making the most outstanding Mexican
works and authors —both the most
renowned and young, little-known
authors— known to the public.
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www.circuloeditoralazteca.com.mx
@CirculoEdAzteca
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Rodrigo Fernández Capdevielle
General Director of Azteca 7,
Azteca 13, and Acquisitions
The television business is evolving dramatically, and Azteca is always at the
forefront. New technologies are changing the way people watch programs, and
Mexico’s industry is more and more competitive.
In this context, Azteca has restructured its executive ranks, with Rodrigo
Fernández now heading up Azteca 13, added to his responsibilities at Azteca 7
and Acquisitions.
“The television business is about habits,” says Rodrigo. “You have to develop a
strategy and go through with it,” which is why, he tells us, after the World Cup,
Azteca 7 and Azteca 13 will both relaunch, focusing more on entertainment.
The new model, he adds, will be very slanted toward programming that takes
into consideration viewers’ profiles so as to maximize audience flow.
Currently, he is promoting a casting call for programming ideas, open to all Azteca producers and studios. The goals are to reposition Azteca among audiences
and improve programming with a clear, inclusive methodology. “The idea is to
open ourselves up to new ideas and promote competition to improve content,”
said Rodrigo.
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Memory There Are No
Revealed
Mistakes,
Only Lessons
An exhibition of the first archaeological photographs taken in Mexico, work
by Désiré Charnay, was recently inaugurated at the Antiguo Colegio de
San Ildefonso. This explorer became
interested in our country while living
in the United States giving French lessons. At around the same time he read
the book Incidents of Travel in Central
America, Chiapas and Yucatan, by John
Lloyd Stephens and Frederick Catherwood, whose accounts of their travels
led him to undertake his own expedition in Mexico. Désiré Charnay reached
the port of Veracruz in 1857, while the
country was going through a particularly difficult moment, since the Reform
War was about to break out. It should
be noted that relations between Mexico and France were not at their best,
and therefore Charnay was risking his
life. In his notes, he even comments
that “civil war seemed to be the normal
state of the Republic.” It’s well worth
a trip to San Ildefonso to see his work.
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blog >>
Decision-making is an everyday thing
and we normally expect our choices to
get positive results. Every day we make
decisions about trivial or transcendental affairs, but there is always a risk we
must take; choosing is renouncing and
many times we are in danger of making mistakes. The important thing is to
be aware that we are inclined to make
mistakes and, if we do, we have to be
capable of learning from them. Mistakes
must be seen as a genuine learning opportunity; but on the other hand, repeating the same mistake is simply unacceptable. We should also constantly
question our decisions since it’s quite
dangerous to always suppose that we
are right. Ricardo Salinas invites us to
reflect on a text prepared by Ichak Adizes that appears on the blog.
blog >>
For
Shared
Prosperity
Twenty years have passed since the
North American Free Trade Commerce
came into effect and Mexico is now
seen as a land of opportunity in different parts of the world. The economic
and political opening has been good
for our country: Mexico has become a
world leader in exports, which represent almost a third of its GDP; that,
in turn, attracts an important flow of
foreign investment, focused on areas
such as the automobile, electronic
and aeronautical industries. Annual goods and services trade between
the US and Mexico totals more than
US$400 billion. According to a Woodrow Wilson Center study, Mexico is the
second largest destination for US exports and in third place as a source of
U.S. imports. Today more than ever it
is worth fighting for shared prosperity.
blog >>
Editorial
Committee
•
•
•
•
•
•
•
•
•
Bruno Rangel
Jesús Velázquez
Daniel McCosh
Elena Arceo
Arturo Longares
Linda Garcidueñas
Alejandro Vázquez
Carlos Casillas
Rolando Villarreal
w w w. g r u p o s a l i n a s . c o m
Contacts
Investor Relations, Grupo Salinas
Bruno Rangel • (5255) 1720-9167 • [email protected]
Public Relations, Grupo Salinas USA
Nathalie Rayes • (818) 683-4178 • [email protected]
International Press Relations, Grupo Salinas
Daniel McCosh • (5255) 1720-0059 • [email protected]
Information GS Hoy
Jesús Velázquez • (5255) 1720-5777 • [email protected]
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