Netherlands Pipeline >20%

Accelerate Your Digital Transformation with Hybrid Architectures
Direnc Dogruoz
Group Product Development Manager
1/
TelecityGroup
www.telecitygroup.com
Digital transformation driving the adoption of cloud services
• 80%-85% of Enterprise IT remains locked onpremises and in house apps
• As part of their digital transformation journey, more
and more enterprises are moving production systems
to the cloud
• Opportunity to be part of this transformation
Enterprises are forecast to spend $200bn on
Public/Hybrid clouds by 2020
2/
TelecityGroup
www.telecitygroup.com
CEOs are turning their attention to the opportunities and challenges of digitalization
Focus:
Costs, Efficiencies, User Experience
IT Cost Management
Product-to-Build
Challenges:
Loss of control,
Security, Availability
Data residency
Challenges:
IT bypassed, Org culture,
Vanguard moving to
Scale tipping point
Opportunities:
 Trade Capex for low
upfront Opex
 Scale DevOps
infrastructure without
long-term
commitments
 Reduce lifecycle
expenses (up to 3x
core dev) with implicit
shared services
Opportunities:
 Embed digital services
in product/service for
superior customer
experience
 Accelerate go-tomarket
 Reduce launch risks
 Trial several options
rapidly
3/
TelecityGroup
Product-to-Sell
Challenges:
Security, IPR,
Commercial models
Opportunities:
 Digitize organizational
capabilities
 Monetise information
assets
 Scale digital offerings
Opportunity:
New Revenues, Disruptive Business Models
Business Intelligence
Big Data
Product-to-Serve
Challenges:
Legacy IT
Org Culture
Business clarity
Challenges:
Scale out from existing IT
Specialised infrastructure
Security, IPR
Challenges:
Cannibalise existing
revenues
Strategic technology
leadership
Opportunities:
 Combine internal,
external data
 Real-time insights
 Identify growth
opportunities
Opportunities:
 Accelerate the return
of results
 Force multiplier
 Competitive advantage
Opportunities:
 New business models
 Differentiated
positioning
 Business agility
 Structural cost
advantages
www.telecitygroup.com
Every industry is seeing early adopters and disrupters
Digital Products,
User Experience
Deployment
time
Low cost
Security
Flexibility
Storage /
Disaster
Recovery
Low latency
Processing
Power
Collaboration
Integration
Bandwidth
Score
Health
6
100%
83%
50%
50%
67%
50%
33%
17%
33%
33%
17%
5.2
Media
10
90%
90%
50%
60%
10%
90%
20%
70%
10%
40%
40%
4.9
Energy
4
75%
100%
5%
25%
25%
50%
25%
25%
50%
25%
25%
4.8
Auto
3
100%
67%
100%
100%
33%
33%
33%
Retail
3
100%
67%
33%
33%
67%
25%
Education
3
100%
67%
67%
33%
33%
67%
Insurance
3
100%
33%
33%
67%
67%
43%
100%
Government
7
43%
86%
71%
43%
14%
57%
29%
Professional
Services
3
100%
67%
33%
33%
67%
67%
Telco
3
67%
100%
67%
33%
67%
50%
50%
25%
9.2
8.1
5.8
4.8
4.5
Industry
Variable
demand
New Revenues,
Disruptive Business Models
# of case
studies
Cost, Efficiencies
Financial Services
Total
4/
TelecityGroup
44
33%
33%
4.7
33%
4.7
33%
4.3
33%
43%
29%
4.3
14%
33%
4.0
33%
100%
50%
4.1
2.6
4.3
3.7
2.0
2.5
2.3
1.9
1.0
www.telecitygroup.com
Hybrid Architectures: There are three key trends and some adoption barriers
SAAS and a number of workload scenarios are driving the adoption of Public Cloud Services
2
1
Rip-out & Replace existing licensed
software only in specific areas
Start-ups are born in the cloud and scale in
the cloud
3
A majority of enterprises are looking for
complementary cloud solutions
What's been happening
Integrate public cloud services into IT infrastructure
CSP’s have recognised this on-boarding hurdle
Global CSPs are going local
Enterprises need secure access to Cloud Services to drive their digital transformations
Hybrid Architecures underpin digital transformation outcomes for Enterprises
5/
TelecityGroup
www.telecitygroup.com
Cloud-IX: A solution to overcoming these barriers
Key benefits
Opportunity
Opportunity
Differentiation
Differentiation
Secure & scalable performance
Tightly integrated ecosystem
Scalable, powerful, cost effective, high performance
Access to entire ecosystem
Industry leader
Single connection into Cloud-IX
Connected & deployed
CSP
CSP
CSP
CSP
6/
TelecityGroup
www.telecitygroup.com
Enterprises need more than one service to build out Hybrid Architectures
IAAS Use cases:
Global IAAS
Local / Regional
Cloud Players
PAAS
Digitalisation Use cases:
Global SIs
White-labelled
private IAAS
Global Hardware Majors
Global SAAS (Cloud-washed)
DevOps Use cases:
Infrastructure
Technology
Solutions
Internet
Uplinks
Enterprise
Productivity
Solutions
Virtual meet
Me Rooms
Function-specific
Solutions
(e.g., Marketing
automation)
IXP Peering
Ports
Bandwidth
Exchanges
Industry Vertical
Solutions
(Marketplace)
Bandwidth
Hedging
Connectivity Use cases:
Enterprises need more than just Infrastructure Services to support hybrid scenarios
7/
TelecityGroup
www.telecitygroup.com
Enterprises, Cloud Service Providers and Channel Partners stand to benefit from using this platform
Key benefits
Enterprises




8/
Transporting data over such a dedicated
connection, rather than over the public
internet, guarantees security
Consistent performance, latency and other
technical payload parameters
Consume the same comprehensive
catalogue of services from any of the 39
datacentre locations
Orchestration capabilities: set up, change
and tear down virtual circuits not just into
any CSP, but also string together any
group of CSP services in the Cloud-IX
ecosystem
TelecityGroup
Channel
Partners
CSPs







Provide services via secure, “walledgarden”
Starburst services into all secure DC
locations simultaneously, irrespective of
particular PoP location selected
Starburst across EMEA
Low-barrier option to penetrate Enterprise
IT ecosystems
Dedicated presales and professional
services
In-country support
Potential joint marketing & sales initiatives




TelecityGroup is offering Telecom
Carriers, Managed Services Providers,
ICT solution providers and Systems
Integrators the opportunity to bundle and
resell Cloud-IX services with their own
solutions.
The reseller is at liberty to bundle virtual
circuits/CSP services any which way they
see fit to their end-customers.
There are no restrictions on how they
resell the service to their end-customers
No port charges
www.telecitygroup.com