Biography Franck Touzeau_ENG

Franck Touzeau
Pursuing Piaget’s creative path
International Watch Marketing and Creation Director at Piaget International since January 2008,
Franck Touzeau is a passionately dedicated professional. Born in 1973, this true perfectionist sees
his function above all as a responsibility: that of perpetuating the Piaget spirit while anchoring it
firmly in the present day, a constant challenge that he pursues with great determination.
Fascinated by Piaget’s genetic heritage, which he describes as both rich and complex due to the
horological legitimacy of the Manufacture in the field of ultra-thin movements and the sheer
exuberance of its numerous creations, he derives much inspiration from the brand’s history.
After attending business school and graduating with an MBA from the Institut Supérieur de
Marketing de Luxe, Franck Touzeau began his career in luxury and leather goods by working for
Vuitton and Loewe. Having definitely caught the virus, he has never left this world since, while
his passion for horology was nurtured by spells with Vacheron Constantin and then Piaget in
France.
Above and beyond his involvement in development projects, Franck Touzeau has always had a
thirst for new knowledge. He has therefore taken advanced training courses at the Institut de
Formation à la Haute Horlogerie in Neuchâtel, as well as at the Institut National de Gemmologie
in Paris. This extremely comprehensive education enables him to enjoy an in-depth grasp of
product development at Piaget International. He joined the head office in 2001 – after three years
in the French branch – in order to serve as Product Manager with responsibility for the brand’s
watch marketing and development. Appointed Head of Watch Marketing in 2005, Franck
Touzeau played a significant part in the renewal of the iconic Piaget Polo model, as well as
supporting the many variations of the Miss Protocole line that highlight Piaget’s cherished
interchangeable wristband concept. He also took part in the development and renewal of the
Black Tie line, and notably that of the Piaget’s emblematic ultra-thin Altiplano line.
“The power of a luxury brand is fully expressed when all elements are finely attuned to each
other, from the product through to communication tools”, says Franck Touzeau, who is keen to
cultivate this broad creative vision. The product must not only exist in its own right, but also be
positioned within a given reality and assert itself in a market. This multidisciplinary approach is
his core concern.
“Piaget has a specific brand legitimacy that inevitably places its products in resolutely creative
territory. This legitimacy, towards which our predecessors have devoted constant efforts, not
only opens up vast horizons in terms of research and development, but also confers on us the
responsibility of pursuing the creative path that has always been a Piaget signature.” In his view,
the Piaget Altiplano Skeleton, “the quintessence of ultra-thin expertise combined with authentic
technical creativity”, perfectly matches this ambition.
Piaget’s International Watch Marketing and Creation Director is also a fervent advocate of the
skills that shape the quality and the added value of fine watchmaking creations. He firmly believes
in a vision of Piaget as constantly perpetuating its expertise across the entire range of crafts that
make watchmaking a full-fledged art form.
Franck Touzeau is convinced that keeping close watch on the trends that emerge in various
creative worlds is an indispensable prerequisite for imagining both present and future iconic
objects. That is precisely why he likes to recharge his batteries and get fresh ideas by drawing
energy from nature and from various other artistic forms of expression such as painting,
sculpture and music.
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