a PDF version of Eric Xiao`s full PowerPoint presentation

Get social
1, 2, 3!
Sharing session | April 2015
Eric Xiao
Associate Director, PwC China
1 Principle.
Be innovative
and take risks.
2 Foundations.
Have a
personality
- Be natural
- With a purpose
3 Business cases.
• Internal integration
• A PR tool
• Business leads
6
A few
Tips…
Strategy
Choose the right channels
Sina Weibo
新浪微博
Priority industries / service
offerings
WeChat
微信
LinkedIn
领英
Special series
Team
Group those advocates
Strategy
To align strategy and content for meeting overall business goals
Content
manager
Social media content collection
and editorial support
Designer
To create key visuals
Community
manager
To manage campaigns,
monitor and coordinate with
various teams
New office
openings
Youth
Olympics
Top 5 stories
in 2014
Alumni
programme
Knowledge
Cafe for APEC
Talent series
10
Measurement
11
Thank you!
Corporate account:
Personal subscription account:
Eric Xiao
WeChat ID: Eric_anattitude
12
We are
coming to a
“social-era”
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