Specs

Transcription

Specs
2016
DIGITAL
& PRINT SPECIFICATIONS
Kentuckiana’s Next Generation Media Company
Why do
we put
so much
into our
solutions?
Because we see ourselves as
your business partner – not
a vendor – and we know we
have to earn that distinction
with our clients each and
every day.
Digital Specifications
MOBILE
Ad Unit Name
STANDARD DIGITAL
Device
Ad Specs
iPad tablet app
Home Page; 180x150
iPad tablet app
Home Page; 180x430
iPad tablet app
Section Front/ Weather;
180x150
iPad tablet app
Section Front; 180x430
Banner iPad tablet app
Article; 300x250
Android tablet app
936x120, 468x60
iPad tablet app
768x768 (1280x1280)
Android tablet app
768x768 (1280x1280)
iPad tablet app
16:9 aspect ratio
Android tablet app
16:9 aspect ratio
iPad tablet app
All ad units
Name
Ad Specs
File Type / Size
Leaderboard 728x90
GIF, JPG, Flash,
Rich Media,
3rd Party Vendor, HTML5
LRG Rectangle ATF only
300x250
GIF, JPG, Flash,
Rich Media,
3rd Party Vendor, HTML5
LRG Rectangle ATF/BTF
300x250
GIF, JPG, Flash,
Rich Media,
3rd Party Vendor, HTML5
LRG Rectangle BTF only
300x250
GIF, JPG, Flash,
Rich Media, 3rd Party
Vendor, HTML5r
Half Page
300x600
GIF, JPG, Flash,
Rich Media,
3rd Party Vendor, HTML5
Sponsorship
100x50
GIf, JPG, PNG
Transitional
Pre-roll*
Gallery
Transitional
*:15 seconds maximum length
300 x 250
In-banner video
Flash, 3rd Party Vendor
300 x 600
Email Newsletter Sponsorship 300x250
JPG
Available positions: Home pages, section fronts, article pages and run of site
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Video Production Specifications
Production
Options
Description
Custom
Video with
Professional
Voiceover
Up to a 1 minute video, includes music and professional
voiceover; One hour on-site videographer and one client
revision based on feedback
Video production capabilities:
• HD video capture
• Aerial drone footage
• Graphical work animation
Custom Video
with Interview
Up to a 1 minute video, includes music & audio recording
(interview, testimonial, etc.); One hour on-site videographer and one client
revision based on feedback
• Explainer videos
• Google 360˚tours
• Professional voiceover
Custom Video
with Music
Up to a 1 minute video, includes music; One hour on-site
videographer and one client revision based on feedback
Custom
Montage
Up to a 1 minute video, includes voiceover
and/or music; Photos provided by client
• Editing
• Broadcast quality productions
Pre-Roll Options:
Google
Business View
Virtual tour of business with up to 30 panoramic photos
Additional Video
Created from previously captured footage
Rush Order
First version of edited video delivered in fewer
than 10 days from footage capture
The desktop option is a 15 or 30-second
(pre-emptible/skip feature) pre-roll video
5-second pre roll plays in its entirety
and user must watch before news
content is delivered
30-second pre roll plays for 15 seconds
and displays a “skip” button for the
user to access the news content
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High Impact Digital Specifications
GRAVITY
Creative Size
Video + Overlay + Frame leave-behind
+ Companion 300x250
Format:
HTML5
Max Initial Load Size:
Static (500KB) HTML5 (1MB)
Frequency Cap:
3x per 24 hours with companion 300x250
and actionable frame leave-behind.
Audio:
User-initiated on click
Max Animation:
Video should be >20 seconds but <2 minutes
Max Looping:
Continuous loop
Additional Comments:
Video should be >20 seconds but <2 minutes, played
on continuous loop. 1080p, 4/3 ratio or standard
widescreen (no anamorphic widescreen).
Original video asset preferred (.mov or .mp4 format)
Video should feature no sound or subtle background sound
(it’s best without a great deal of talking). Video should be visually
captivating without sound. All sound must be user-initiated
Approximately 1/3 of the space can be used for a branded
overlay area on transparent background (where logos, copy,
etc can be placed during development process).
No text/logos/overlays permitted in the video asset itself.
Static image is needed for tablet browsers that do not permit
auto-play video (1080x1920 or larger, uncompressed format).
HERO FLIP
Creative Size:
Ad Creative (1380x1380)
Bleed Area and 768x768 Safe Area);
Leave-Behind (100x30)
Format:
Ad Creative (HTML5, JPG, PNG)
Leave-Behind Logo (EPS/Vector, Transparent PNG)
Max Initial Load Size:
Static (250KB) HTML5 (1MB)
Z-Index Value:
50-98
Frequency Cap:
1 auto-delivery per session, per calendar day (not 24hr period).
If the user has already seen the ad once they will see the leave-behind ad
unit instead on all subsequent page views for that calendar day
Audio:
User-initiated on click
Max Animation:
Animation stops on user-initiated ad close
Controls:
Includes actionable leave-behind unit that will re-animate
full-sized unit on click. If video is part of unit, it will include
Stop, Pause, Play, Audio buttons
Placement Details:
The Hero Flip is available across all Gannett Broadcast Home,
Section and SubSection Fronts (excluding Weather Front).
Additional Comments:
Hero Flip requires submission of all sizes.
Leave-Behind location is above above editorial
"Hero" module on all relevant fronts.
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High Impact Digital Specifications
IAB BILLBOARD
Creative Size:
970x250 with a
88x31 leave behind
Format:
3rd Party Vendor
Max Initial Load Size:
60KB
Additional Load Size:
1.5 MB for Creative Files.
10 MB for non-YouTube
served video 10 MB total
for Creative & Video combined
Flash Specification
Version 10.1 or lower, AS3 or AS2
Z-Index Value:
0 - 4,999
Audio:
Must be user-initiated
(on click: mute/ un-mute);
default state is muted
Max Animation
:30 seconds
Placement Details
The IAB "Rising Star" Billboard
is available on the Gannett USCP Home
Front and Section Fronts.
Additional Comments
Flash Version 10.1 or lower,
AS3 or AS2. Provide a 50 KB
backup image while 1 MB
polite load is in progress.
PUSHDOWN
Controls:
Close X collapses ad 100% when
clicked, with "show ad" button
available that expands ad upon
click.
Creative Size:
Ad Creative (1320x743);
Background Image (2560x1008);
Leave-Behind (100x30)
Video must include:
Play, Pause, Mute
(volume control to zero
(0) output may be included
instead of or in addition
to Mute control)
Expand Direction:
Down
The expanding ad should remain in
the DIV that it
is loaded in. This is even
when the ad expands
outside of the IFrame.
It allows the AJAX ad calls
to clear the ad by clearing the DIV. If
the expanding ad must create code
outside of the DIV, such as adding
itself to the BODY tag, then it must
monitor the DIV it should have
stayed
in. When the DIV is cleared,
it should automatically
eliminate any code it
created outside of the DIV. As
mentioned earlier, the ads must
have no “document.write” elements
except inside
the IFrame itself.
Z-Index Value:
0-49
Format:
HTML5, JPG, PNG
Max Initial Load Size:
250KB
Additional Load Size:
1MB
Frequency Cap:
1 auto-delivery per session,
per calendar day (not 24hr period).
If the user has already seen the ad
once they will see the leave-behind
adunit instead on all subsequent
page views for that calendar day
Audio:
User-initiated on click
user-initiated ad close
Controls:
Includes actionable leave-behind
unit that will re-animate full-sized
unit on click. If video is part of unit, it
will include Stop, Pause, Play, Audio
buttons
Placement Details:
The Pushdown is available across
USCP Home Fronts, Section Fronts,
and
SubSection Fronts.
Additional Comments:
The Leave-Behind location is above
the editorial "Hero" module on all
relevant fronts. Please provide EPS/
Vector file for the 100x30 LeaveBehind. If video will be included,
please submit a YouTube URL or
raw video assets (MOV or MP4).
Preferred aspect ratio for
video is 4:3 or 16:9, 1080p
or higher recommended.
Max Animation:
Animation stops on
user-initiated ad close
Max Looping:
Animation stops on
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High Impact Digital Specifications
PUSHDOWN PLUS
INTERACTIVE TAKEOVER
Ad Creative (1320x743);
Background Image (2560x1008);
Leave-Behind (100x30)
Placement Details:
The Pushdown Plus is available
on Broadcast Home Fronts, Section
Fronts, and SubSection Fronts.
Format:
HTML5
Additional Comments:
Max Initial Load Size: 250KB
Ad content (videos, CTAs, ad copy, etc.)
is limited to predefined "Ad Interactive
Region." Persistent ad background
should fade to a solid color or texture
so it appears seamless with the
page background. Pushdown Plus
backgrounds should not include
any ad copy or CTAs, and will
not be clickable. Leave-Behind
location for Home Front
placements is above Market's module,
above Hero module on
all relevant fronts. Please provide
EPS/Vector file for the 100x30 LeaveBehind. If the Pushdown
Plus background is an image,
please submit at 2560x1080.
If an image that size is not available,
please provide appropriate RBG hex
value to fade to the solid color most
appropriate for the execution.
If the Pushdown Plus background is a
solid color, please provide
a brand safe RBG color..
Additional Load Size: 1MB
Creative Size:
Expand Size:
500KB
Expand Direction:
Down
Z-Index Value:
0-49
Frequency Cap:
1 auto-delivery per session,
per calendar day (not 24hr period).
If the user has already seen the
ad once they will see the
leave-behind ad unit instead
on all subsequent page views
for that calendar day
Audio:
User-initiated on click
Max Animation:
Animation stops on
user-initiated ad close
Max Looping:
Animation stops on
user-initiated ad close
Controls:
Animation stops on
user-initiated ad close
Creative Size:
Ad Creative (1380x1380
Bleed Area and 768x768 Safe Area);
Leave-Behind (100x30)
Format: HTML5, JPG, PNG
Z-Index Value: 8000-8999
Frequency Cap:
1 auto-delivery per session, per calendar day
(not 24hr period). If the user has already seen
the ad once they will see the leave-behind
ad unit instead on all subsequent page views
for that calendar day
Audio:
User initiated on click
Max Animation:
Animation stops on user-initiated ad close
Max Looping:
Animation stops on user-initiated ad close
Controls:
Includes actionable leave-behind unit that will
re-animate full-sized unit on click. If video is part
of unit, it will include Stop, Pause, Play, Audio buttons
Placement Details:
The Interactive Takeover is available on Gannett USCP Home Fronts,
Section Fronts, and SubSection Fronts, Blog Front
and Topic Front and Sports Data Pages.
Additional Comments:
The Interactive Takeover requires the submission of all ad sizes.
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High Impact Digital Specifications
VIDEO TAKEOVER
ARTICLE SPONSORSHIP
Creative Size:
Video (900x506), Leave-Behind (100x30)
Format: HTML5
Creative Size:
Rails (150x615); Banner (300x250 -- or -- 300x600); Sponsor Logo
(100x30)
Max Initial Load Size:
Images (largest file size, quality), Videos (largest file size,
quality), Leave-Behind (8kb), Vector Logo (n/a)
Format:
Rails (PNG); Banner (SWF, Third Party Tag, Rich Media,
JPG, GIF, PNG); Sponsor Logo (PNG)
Frequency Cap:
1 auto-delivery per session, per calendar day
(not 24hr period). If the user has already seen
the ad once they will see the leave-behind ad unit instead on
all subsequent page views
for that calendar day
Expand Size:
Banner: 300x250 (600x250); 300x600 (600x600)
Audio:
User-initiated on click
Frequency Cap:
100% SOV
Controls:
Includes actionable leave-behind unit that
will re-animate full-sized unit on click.
Includes Stop, Pause, Play, Audio buttons
Audio:
User initiated on click
Placement Details:
Available on USCP Home, Section,
and SubSection Fronts
Additional Comments:
For video portion, please submit MOV, MP4, AVI,
FLV file or YouTube ID. Leave-Behind location
for Home Front placements is above Hero module
on all relevant fronts.
Expand Direction:
Left
Max Initial Load Size:
Rails (100KB); Banner (100KB): Sponsor Logo (20KB)
Max Animation: :15
Max Looping: 3
Placement Dtetails:
The Sponsored Series allows advertisers to run high impact
advertising across specific editorial content. Please reach out to
your Sales Rep for more information on this unique opportunity.
Additional Comments:
Rails serve as complimentary branding elements and are not
clickable, so advertisers should refrain from including CTAs. Rails
must be submitted as PNGs. Full rail width may not be available to
some users with smaller screen widths.
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Digital Ads Deadline Schedule
Post By
Materials
to GIADC
1st Proof
Received
Corrections
Final Approval
Central Ad
Ops Creative
Scheduling
(ad must be ordered to
generate a number & initiate
the scheduling process this
day or sooner)
(up to 2 business days after
materials received. NOTE:
Completed DTO must be
delivered to Central Ad Ops no
later than this day)
Saturday
Sunday
Monday
Monday
Wednesday
Thursday
Friday
Tuesday
Tuesday
Thursday
Friday
Monday
Wednesday
Wednesday
Friday
Monday
Tuesday
Thursday
Thursday
Monday
Tuesday
Wednesday
Friday
Friday
Tuesday
Wednesday
Thursday
(next)
(Send creative to
Central Ad Ops)
(creative must be sent by end
of previous business day)
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Print Specifications
Modular | Tabloid | Sticky® Note
Modular
Ad Size
Column
Inches
21"
19.75"
Full Page
6 (9.70”)
19.75"
Half Page H
6 (9.70”)
9.86"
Half Page V
3 (4.78”)
19.75"
Quarter Page V
3 (4.78”)
9.86"
Quarter Page H
6 (9.70”)
5"
Double Truck
Double Truck
21" x 19.75"
Full Page
9.70" x 19.75"
1/2 Page H
9.70" x 9.86"
1/2 Page V
4.78" x 19.75"
1/4 Page V
4.78" x 9.86"
1/4 Page H
9.70" x 5"
Main | Sports | USA Today | Features
Tabloid
Ad Size
Column
Inches
Tab Double Truck
10"
20"
Full Page
6 (9.70”)
10"
Half Page H
3 (4.78”)
10"
Half Page V
6 (9.70”)
5"
Sticky Note
1 Page
2 Sides
w/bleed
Tab Double Truck
10" x 20"
Full Page
9.70" x 10"
1/2 Page V
4.78" x 10"
1/2 Page H
9.70" x 5"
Build Size
Live
2.75" x 2.75"
Trim
3" x 3"
Bleed
3.25" x 3.25"
LIVE AREA 2.75" x 2.75"
Trim 3" x 3"
Bleed 3.25" x 3.25"
Specifications: Artwork must be 300 DPI
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Print Specifications
Buyer's Edge | YES!
Modular Sizes Tab
Ad Size
Column
Inches
Full Page
6 (9.66")
9.75"
1/2 Page Vertical
3 (4.75")
9.75"
1/2 Page Horizontal
6 (9.66")
4.78"
1/4 Page
3 (4.75")
4.78"
1/8 Page
3 (4.75")
2.334"
Full Page
9.66" x 9.75"
1/2 Page V
7.75" x 9.75"
1/2 Page H
9.66" x 4.78"
1/4 Page
4.75" x 4.78"
1/8 Page
4.75" x 2.334"
Front/Back
Cover
9.4" x 7.75"
Inside
Full Page
9.4" x 9.75"
Inside
1/2 Page V
4.6" x 9.75"
Inside
1/2 Page H
9.4" x 4.8"
Inside
1/4 Page
4.6" x 4.8"
All Custom Pubs Tabloids
Modular Sizes Buyer's Edge
Ad Size
Column
Inches
Front and Back Cover
2 (9.4")
7.75"
Inside Full Page
2 (9.4")
9.75"
Inside 1/2 Page Vertical
1 (4.6")
9.75"
Inside 1/2 Page Horizontal
2 (9.4")
4.8"
Inside 1/4 Page
1 (4.6")
4.8"
Masthead (front cover)
2 (9.4")
1.875"
Tile (the sold part of Masthead)
(2.69")
1.19"
Indicia (back cover)
1 (4.6")
1.785"
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Print Specifications
HerScene | Sticky Note
HerScene
Ad Size
Measurements
Order Size
Spread
17.5" x 11.125"
7 x 10
Full Page Bleed
8.875" x 11.125"
3 x 10
Live Area
7.185" x 9.75"
Full Page Trim
8.375" x 10.875"
2/3 Page Vertical
4.75" x 9.75"
2x 10
1/2 Page Horizontal
7.1875" x 4.75"
3x5
1/3 Page Vertical
2.25" x 9.75"
1x10
1/3 Square
4.75" x 4.75"
2x5
Spread
17.5" x 11.125"
1/2 Page
7.1875" x 4.75"
Full Page
8.875" x 11.125"
1/3 Page V
2.25" x 9.75"
2/3 Page Vertical
4.75" x 9.75"
1/3 Page Square
4.75" x 4.75"
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Print Specifications
Direct Mail
Small
4x6
LIVE AREA 3.5" x 5.5"
Trim 4" x 6"
Bleed 4.25" x 6.25"
LIVE AREA 8" x 5"
Medium A
8.5 x 5.5
DIRECT MAIL Post Cards
Trim 8.5" x 5.5"
Small
4x6
Medium A
8.5 x 5.5
Bleed 8.75" x 5.75"
Medium B
9x6
LIVE AREA 8.5" x 5.5"
Medium B
9x6
Trim 9" x 6"
Large
11 x 6
Bleed 9.25" x 6.25"
Build Size
Live
3.5" x 5.5"
Trim
4" x 6"
Bleed
4.25" x 6.25"
Live
8" x 5"
Trim
8.5" x 5.5"
Bleed
8.75" x 5.75"
Live
8.5" x 5.5"
Trim
9" x 6"
Bleed
9.25" x 6.25"
Live
10.5" x 5.5"
Trim
11" x 6"
Bleed
11.25” x 6.25”
Specifications:
Address area background must be white
LIVE AREA 10.5" x 5.5"
Large
11 x 6
Trim 11" x 6"
Bleed 11.25" x 6.25"
Postage area 4.25" x 2.25"
Must contain return address
Minimum area 4.25" x 2.25"
Max Width - Half of Image Area
Artwork must be 300 DPI
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Print Specifications
Insert Express | Gatefold | Flysheets
Insert Express
2 Page
2 page
w/bleed
4 page
4 page
w/bleed
Build Size
Live
8" x 10.625"
Trim
8.5" x 10.875"
Live
8” x 10.625
Bleed
8.75” x 11.125”
Trim
8.5" x 10.875"
Live
16.75" x 10.625"
Image Size
8" x 10.625"
Trim
8.25" x 10.875"
Live
16.25” x 10.625”
Bleed
17.25” x 11.125”
Trim
8.25" x 10.875"
LIVE AREA 8" x 10.625"
Trim 8.5" x 10.875"
IMAGE AREA 8" x 10.625"
Trim 8.5" x 10.875"
LIVE AREA 8" x 10.625"
Trim 8.5" x 10.875"
Bleed 8.5" x 10.875"
LIVE AREA 16.25" x 10.625"
Trim 8.5" x 10.875"
Bleed 17.25" x 11.125"
2 Page
(w/o bleeds)
2 Page
(with bleeds)
Flysheets & Gatefold
Flysheets
Gatefold
Flysheet - 8.5” x 11”
Flysheet - 11” x 17”
8.5" x 11"
11" x 17"
5.75" x 20"
Specifications:
Artwork must be 300 DPI
Gatefold - 5.75” x 20”
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Print Specifications
Display and Classified | Print Deadlines
Display & Classified Measurements
A full page is 6 columns wide by 19.75 inches deep
Print Deadlines
Publication
Day
Product
Space/Materials
Deadline
Final Release
Column
Inches
MONDAY
CJ
Thursday 4pm
Friday 4 pm
1
1.51"
TUESDAY
CJ
Friday 4pm
Monday 3pm
2
3.15"
WEDNESDAY
CJ
Monday Noon,
Tuesday 3pm
3
4.78"
Classified
Monday 4pm
Tuesday Noon
4
6.42"
CJ
Tuesday 4pm
Wednesday 3pm
Velocity
Monday 4 pm
Wednesday Noon
5
8.06"
Classified
Prior Friday 4pm
Wednesday 9am
6
9.70"
CJ
Tuesday 4 pm
Thursday Noon
Classified
Wednesday 4pm
Thursday Noon
CJ
Thursday 9am
Friday 3pm
Home & Garden
Wednesday 4pm
Thursday 4pm
Classified
Thursday Noon
Friday Noon
Sunday CJ
Wednesday 4 pm
Friday 4 pm
Scene
Wednesday 4 pm
Thursday 4 pm
Arts
Tuesday 4 pm
Wednesday 4 pm
TV Week Extra
Monday 4 pm
Tuesday 4 pm
Classified
Thursday 4pm
Friday Noon
THURSDAY
FRIDAY
SATURDAY
SUNDAY
Earlier deadlines apply to major holidays. Separate deadlines apply to Total Market Coverage,
Yes!, Pre-Print, Print XPress, Her Scene and Direct Mail solutions. Please contact an account rep for
specific deadlines on these products.
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