our current sponsor pack now! - Sci

sponsorship
opportunities 2015
about the festival
SCI-FI-LONDON is an
internationally renowned
independent film festival
with a smart, affluent,
vocal, cinema-going
audience. Over 10 days in
London, we showcase the
best science fiction film
from around the world.
We provide a credible springboard for
launching films as UK or European premieres
and attract a knowledgeable audience.
We receive enthusiastic coverage from
London, UK and international media.
Online, sci-fi-london.com delivers a
year-round integrated portal with news,
reviews, social networking and competitions
and watchscifi.com is our VOD channel:
a curated offer of pay-to-view and buy-todownload science fiction shorts, features
and interviews.
new for 2015
This year we will feature part
of the festival online, reaching
even more people than our
physical event with our new
video-on-demand service,
watchscifi.com
ONLINE FESTIVAL
In 2015 we will feature part of the festival
online, reaching even more people than our
physical event on our new video-on-demand
service, watchscifi.com
BF
where and when
uthbank
I So
SCI-FI-LONDON FILM FESTIVAL runs over 10 days:
Thursday 28 May – Saturday 6 June 2015
to
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T he
BFI Southbank
London’s most pres tigious cinema –
the UK’s national home of film
Rit
zy,
Br
ix
in these key London venues:
The Ritzy, Brixton
A festival friendly venue in super cool South
London
ford Pict
Strat
ure
h
ou
Stratford Picturehouse
London venue with great branding opportunities
and a buzzing 18-25 local demographic
se
what they say about us
“SCI-FI-LONDON Film Festival is a significant
contributor to London’s film cultural life.”
Film London
“We are delighted to have worked with the festival
on the launch of DEFIANCE.”
Jonathan Goddard, Trion Worlds
“Once again, Sci-Fi-London should be commended
for championing the little guy with the big ideas. ”
Anton Bitel, Sight & Sound
“SCI-FI-LONDON – where what if meets wtf...”
The Guardian
who comes to the festival?
OUR AUDIENCE
Key facts
• Around 7000 attendees
• Average 90,000 uniques
55% 45%
male
female
per month visit our website
• Over 2,700,000 view our webTV
• Active social media network
• Internationally recognised film festival
What we know about our audience
Responsive
audience: 17%
questionnaire
take-up
Average
capacity 85% at
all screenings,
most sold-out
Average age
20–45
90%
smartphone
users
70% own
two gaming
platforms
be OUR guest
Over the past 14
years, the festival has
welcomed many high
profile guests
Guests include:
Audrey Tautou
John Landis
William Hurt
Michel Gondry
Bruce Dickinson
Neil Jordan
Michael Palin
Terry Jones
Ken Russell
Colin Pillinger
Kazuo Ishiguro
Rachel Armstrong
William Gibson
Harry Harrison
Ian Livingstone
Tamsin Greig
Gareth Edwards
Rie Rasmussen
Prof. Noel Starkey
Andrew Copson
Marc Caro
Ben Aaronovitch
Joe Dante
Sean Pertwee
Simon Callow
Warwick Davis
China Miéville
GET yOUR MESSAGE ACROSS
Our marketing offer
ONLINE
• Web adverts on sci-fi-london.com
• Web adverts on watchscifi.com
• 728x90 footer adverts on both sites
• Video pre-roll adverts
Main sponsor’s logo
will also feature on
web adverts created
by the festival for their
promotion and partners
our marketing offer
ADVERTISING
The festival puts full page adverts in many
magazines and newspapers.
Confirmed so far are:
• SFX Magazine (April/May)
• TOTAL FILM (May)
• NEW SCIENTIST (March/May)
Main sponsors will
have a logo and possibly
‘corner flash’ for a
competition on these
adverts
our marketing offer
PRINT
ce o•f 30,000 full colour booklets
64pp A5 official programme
n and
teaser flyers
nd • 50,000
(A2 poster folded to 16pp A5 flyer)
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• 5,000 postcards
(A6 2pp distributed around London and
targeted student packs)
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our marketing offer
OUR APP
• Complete schedule listing
• Track events in personal planner
• View venues, call booking lines and visit website
• Festival news via Twitter feed and push notification in app
(and we run exclusive PUSH competitions!)
• Details for each film with synopsis and trailers
• share events through email, Facebook and Twitter
• Built in QR code scanner
• works for any QR Tag and our in-app games
• A free AUDIO LIBRARY of classic radio shows
Main sponsors can
have a logo, run competitions
and put links within the app
48hour film challenge
The festival runs a
filmmaking challenge
each year that has
produced over 1000
films. In 2014, over
one weekend, 217
films were made.
The challenge jury is made up of
celebrity judges, who have included
John Landis, Benedict Cumberbatch,
and Guillermo Del Toro. Our biggest
success so far has been ‘discovering’
Gareth Edwards (GODZILLA).
Shortlisted films are featured on our
partner’s websites and all films go on
YouTube and watchscifi.com.
At the challenge briefing and award
ceremony, sponsors can hand out
goody bags, teeshirts etc.
The rules of the challenge are simple:
1. Participant’s team registers online
2. Teams assemble for briefing where each
team is given:
• A title
• A line of dialogue
• A prop or action list
3. The teams make a film in 48 hours!
We also give them an optional ‘science theme’
– to help the creative juices flow.
These science themes are selected from
a competition run for NEW SCIENTIST
magazine’s 1.8million Twitter followers.
our partners
We regularly team
up with an amazing
group of organisations
to deliver quality
events looking at
‘science fact’.
These include:
• BFI Southbank
• The British Library
• Hunterian Museum
• The Royal Society
• Royal Observatory Greenwich
what are you waiting for?
get involved
Depending on your
message, you can brand
entire venues, have live
demos on the big screen
or stage themed film
screenings.
We can run competitions across our
social media and video network, capture
data both online and via polls or surveys
at festival events.
Work with us to create special events at
the festival, whether a workshop, panel
debate or content-creation challenge, we
like our sponsors to be visible and integral
to the festival.
case studies
THE TECH COMPANY
THE GAMES COMPANY
Working with Trion Games
and 2K Games we helped
the release campaign for
the game XCOM: ENEMY
WITHIN and DEFIANCE.
• Fully branded windows at our venues, PoS
offered the audience a chance to play in front of
great backdrops
• Logos for the game across all our literature, web
site, competitions to win the game and so on.
• Themed all-nighter with movies that followed
similar themes to the game titles.
• Across all our activity we delivered around
6 million OTV messages for our sponsors.
Working with Canon we
helped the campaign for their
new Cinema-Class cameras.
• We created an all-day workshop with experts
talking about film production with experts and kit
on-hand.
• We had over 180 films made for the 48hr film
challenge and Canon’s logo appears on all the
films, many of which have had film festival success.
• Canon literature and messages were targeted at
our nationwide film making community via our
facebook/twitter network and solus mailings.
Generating some 1.5million OTVs
• All programming and logistics was handled by our
team.
WHAT’S up for grabs
sponsorship menu
you can sponsor:
use the festival
• Festival tee-shirts
• sample new product
• Opening night party
• make an announcement
• Festival parade
• launch a product or service
• Dog show
• hold experiential events
• Comedy night
• bring press and clients
• 48hr winners’ party and awards
• The Clarke Award shortlist announcement
• Audience awards
Sponsorship gives you:
• our social media network
• access to our smart audience
• brand association
• verbal thanks at the event
• tickets for film screenings
• tickets to the parties
• tagging and cross promotion
• access to VIPs
• on-screen commercial space
• venue branding opportunities
get in touch
For more information about
how you can be involved
with SCI-FI-LONDON 2015,
please contact:
Louis Savy
Festival Director
• email
[email protected]
• tel +44 (0)7588 681 566
• skype
louissavy
• twitter
@scifilondon
• facebook /scifilondon
thank you – we’ll see you at the festival