Barrière

PRESS KIT
News
& Information
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ABOUT BARRIÈRE
Barrière is the brand name under which the hotels and casinos
of two separate groups -the Groupe Lucien Barrière and the Société Fermière
du Casino Municipal de Cannes (SFCMC) - are marketed.
Founded in 1912 by François André, the Group has grown over the years under the
successive stewardships of Lucien Barrière, Diane Barrière-Desseigne and Dominique
Desseigne to become France’s leading casino operator and a standard-setter
in the luxury hotel sector. Barrière has designed offers that are unrivalled in the field
of leisure and entertainment, founded on a commitment to operational excellence,
service quality and French art de vivre.
The Group today operates 41 casinos and 15 hotels under the Barrière brand
(plus two partner hotels*) –a majority of which are 5-star– and more than
140 restaurants and bars, including the famous Fouquet’s in Paris
(with branches in Marrakesh, Cannes, Toulouse and La Baule).
It also stages more than 3400 shows and events every year.
With 6895 employees, the Group posted earnings of €1.17bn for
the financial year to 31st October 2014.
Barrière has an excellent reputation in the catering industry and serves more than
2 million meals each year in the leisure sector. With eight spas (in Cannes, Dinard,
Enghien-les-Bains, La Baule, Lille, Marrakech, Paris and Ribeauvillé),
one thalassotherapy centre in La Baule, one balneotherapy centre in Ribeauvillé,
three golf and two tennis clubs (with more than 30 clay courts).
Barrière is also an established name in the well-being and sport sector.
The Group is well known for its chain of resorts in internationally-renowned
tourist destinations.
* Hôtel Mercure Niederbronn and Pullman Aquitania Bordeaux
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Table of Contents
1lEIsURE
BARRIÈRE – A mAjOR plAyER In
And EnTERTAInmEnT
1 • A family affair
2 • The Barrière group’s four business divisions
A • Barrière Casinos
B • Barrière Restaurants
C • Barrière Hotels
D • Well-being and sports
3 • Barrière – Committed to culture
A • Cinema
B • Cultural events
C • Architectural heritage
D • The Barrière Foundation
2
TRAdITIOn & pROgREss
1 • An independent Group
2 • Human resources
3 • Barrière renovations
4 • Fouquet’s Perfumes
3
BARRIÈRE fIgUREs And lOcATIOns
1 • Barrière in figures
2 • Casinos Barrière
3 • Hotels Barrière
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1
Barrière
A major player
in leisure and
entertainment
One hundred years have gone by since the opening of the legendary Hôtel
Le Normandie and Barrière Casino in Deauville. Over the course of a century,
Barrière has seen a stellar rise that has brought it tremendous success.
The Group posted yearly earnings in 2014 of €1.17 bn while employing 6895 staff.
This success is due in particular to the Group’s trademark “Barrière Spirit”,
a subtle blend of tradition and modernity, excellence and simplicity,
an embodiment of the French art de vivre embraced each day by staff members
eager to add that personal touch to the welcome and the services they provide.
The Barrière story is, above all, a family affair; a company handed down through
four generations to the children of the present Group Chairman
Dominique Desseigne, Joy and Alexandre Desseigne-Barrière.
Since the very beginning, heritage, a lasting legacy and the handing down
of knowledge have been cornerstones of the company’s principles.
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A FAMILY
AFFAIR
A OnE hUndREd-yEAR hIsTORy
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1
A fAmIly AffAIR
1912-1962
1962-1990
fRAncOIs AndRé
The first resorts at Deauville and La Baule
lUcIEn BARRIÈRE
normandy, 1912. Eugène cornuché, director of the
In 1951, françois André’s nephew lucien Barrière
A group is born
Trouville casino, decides to build another temple to
joined the family-run company, taking over its manage-
gaming in deauville, a town that has been without a
ment in 1962 at his uncle’s death. Under his leadership,
casino for decades. The aim was to compete with its
the company was modernised, while maintaining its
smaller seaside neighbour that was attracting more and
tradition and preserving the prestigious resorts left by
more parisian clients. Eugène cornuché also had the
his predecessor.
bright idea to build a hotel for the clients: the normandy.
In 1980, lucien Barrière set up the société hôtelière
The casino was inaugurated in 1912 in front of 1500
de la chaîne lucien Barrière (shclB) to bring all
guests and almost immediately deauville began
his companies, including the hotels and casino at
eclipsing Trouville. After the great War, the seaside resort
la Baule, into a single group.
rapidly returned to normal, with the casino becoming a
In his time, françois André had made his mark –and
mecca for many of the big names of the Roaring
raised some eyebrows- by admitting ladies to his
Twenties including coco chanel, André citroën and the
casinos. lucien Barrière was also to be a pioneer,
Rothschilds. It was the place to be, to have fun and to be
refurbishing the majestic hotel in cannes, acquiring
seen; deauville quickly became a favourite and a stan-
new premises in Trouville, dinard, Royan and
dard for other resorts to follow. Around that time,
Enghien-les-Bains and adding nine holes to the golf
cornuché’s friend and business partner françois André
course in deauville.
oversaw the construction of the casino at la Baule,
Barrière’s resort in deauville became a second home
modelled on its sister facility on the côte fleurie. The
to the “jet set”, with the legendary couple Brigitte
hermitage hotel opened in july 1926. In 1927, françois
Bardot and gunther sachs taking up residence there.
André replaced Eugène cornuché at the head of the
In the field of cinema, he was instrumental in creating
société des hôtels et casino de deauville (shcd). The
the deauville film festival in 1975; he was also the first
same year, he began construction of the hôtel du golf,
to introduce slot machines in the group’s two casinos
the course itself –designed by Tom simpson and later
in cannes and deauville. lucien Barrière passed away
remodelled by henry cotton- being completed in 1929.
in september 1990 without witnessing the craze for
friend of kings and princes, artists and politicians,
these “one-armed bandits” among the gaming public
françois André Ami designed luxury holiday resorts
in france.
for his guests, where gaming and sports, partying and
farniente vied for top position. An entrepreneur at heart,
André was the inventor of the “french resort”, bringing
together casino, hotels and sports facilities in one place.
Two gaming circles in paris, the casino in chamonix, the
resort town of contrexeville, the casino and the Westminster
hotel in le Touquet are all françois André’s work.
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1
A fAmIly AffAIR
From 1990 onwards
1997 to date
dIAnE BARRIÈRE
dEssEIgnE
dOmInIqUE dEssEIgnE
Building on the legend
Continuing the legacy while adding
a new dimension.
The beginning of the 1990s. diane Barrière-desseigne
from 1997, diane Barrière’s husband dominique
takes over from her father and embarks on the reno-
desseigne joined her at the head of the société des
vation of the group’s three hotels in deauville, the
hôtels et casino de deauville (shcd) and the société
hermitage and Royal in la Baule and the majestic in
hôtelière de la chaîne lucien Barrière (shclB). In 1998,
cannes.
they oversaw the acquisition by the shcd of the
It was diane Barrière-desseigne who gave the group
famous fouquet’s brasserie on paris’ champs-
the distinctive “Barrière” style through a long-term
Elysées, along with its prestigious brand name.
partnership with the designer jacques garcia.
In 2001, diane Barrière-desseigne passed away as a
An intelligent and elegant woman, she was one of the
result of her injuries, leaving dominique desseigne
first of the new generation of determined female
alone at the helm of the group. continuing a strategy
entrepreneurs ushering in a more modern style of
of growth and modernisation, in 2006 he fulfilled his
management. In 1995, diane Barrière-desseigne was
late wife’s dream of opening a hotel on the champs-
seriously injured in a plane crash.
Elysées: the fouquet’s hotel.
dominique desseigne took the group down a continuing path of innovation, diversifying its activities,
anticipating new trends and customer needs across is
business lines –casinos, hotels and catering- and
making the first forays into overseas markets.
Today, the Barrière group has 41 casinos and 17 hotels
-including two partner hotels- of which four are
members of leading hotels of the World and one
Relais & châteaux. located in world-famous tourist
centres, the Barrière Resorts are considered destinations of exception.
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GAMING
& PLEASURE
cAsInOs BARRIÈRE
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BARRIÈRE C ASINOS
Barrière operates 41 casinos, 37 in France, three in Switzerland and one in Egypt. It is the leading casino
network in France and Switzerland in terms of global GGR* and one of the largest in Europe.
Seven of France’s 11 largest casinos are operated by the Barrière Group, including the largest of all,
the Casino Barrière Enghien-les-Bains in the Paris area, and others in Deauville, Bordeaux, Blotzheim,
Cassis, Nice and Toulouse. The Barrière group has three casinos in Switzerland, in Montreux, Fribourg
and Courrendlin. Its casino in Egypt opened in 2007 in Cairo.
InnOvATIOn
More...
Barrière casinos feature the latest in games and
Since 2007, the Casinopass card has made casino access
innovative technology. The TITO (ticket in ticket out)
more simple for clients as well as providing them with
system was tested and introduced at the Barrière
loyalty rewards, numerous benefits and exclusive deals in
casino in Blotzheim as soon as french regulations
all the Barrière group’s establishments.
permitted. All the casino’s slot machines are fitted with
the system. The TITO system has since been
deployed in all the other Barrière casinos.
* Global gaming revenue
Casino Barrière Biarritz
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BARRIÈRE C ASINOS
REspOnsIBlE gAmIng
BARRIÈRE ThEATREs
The Barrière group is strongly committed to responsible
The arts are a major area of expertise within the Barrière
gaming, having put in place a responsible gaming
group. With more than 3400 shows and events staged
programme at its casinos as early as 2004. This
each year, casinos Barrière are fully committed to the
global, pioneering programme was the first in france
performing arts and artistic creation and are closely
and aimed at reducing the risk of problem gambling
involved in the artistic scene in the towns and cities in
by providing clients with preventive information and
which they are located. musical revues, concerts, one-man
innovative measures to assist them with their gaming
shows, plays and ballets are all regular features at casinos
behaviour. One of these, the lvA (voluntary Access
Barrière casinos. long part of the group’s genetic make-up,
limitation) is a service for those Barrière casino
the arts have had their own specialist management team
clients who wish to limit their number of casino visits.
since 2005.
A “visit credit limit”, agreed between the client and the
Each Barrière casino has a theatre or dedicated space
management of the casino concerned, is applied to
providing a year-round stage for local cultural events. The
the client. Once the credit has been used up, access
latest-generation casinos at lille and Toulouse each have
to the casino Barrière is refused.
modular, 1200-seat theatres able to cater for dinner-shows,
concerts or revues.
preferezunjeuresponsable.com
The Barrière Enghien Jazz Festival is a well-known and eager-
ly-awaited event entirely created and produced by Barrière.
More than just the casinos, it’s the cultural life of cities themselves that benefits from these events.
Theatre at the Casino Barrière Enghien-Les-Bains
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HERITAGE
& ELEGANCE
hOTEls BARRIÈRE
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HOTELS BARRIÈRE
The Barrière group has 17 hotels (16 in france and one
The hotels are leisure complexes in themselves, some
in marrakesh)*. located in world-famous tourist centres,
being part of larger resorts offering, in addition to
Barrière hotels are destinations of exception. These
accommodation and restaurants, a range of services
prime geographic locations have made Barrière a
including games, shows, entertainment, well-being
benchmark of excellence in the french market, with a
(spa, balneotherapy and thalassotherapy) and sports
majority of five-star hotels. The group is one of the
(golf and tennis). The latest addition to the catalogue,
major players in the luxury hotel sector, with a specific
the Barrière Resort Ribeauvillé, opened its doors on
market positioning: its hotels aim to blend perfectly
27th february, 2012.
into their environment, provide a top-quality, friendly
and tailored service and offer varied and inclusive
activities.
More…
Best Initiative in Client Experience:
• The Diwi Programme won first prize in the Best Initiative in Client
Experience category at the 2012 Worldwide Hospitality Awards.
• In place in most Hotels Barrière, the Diwi Programme provides a range of
services aimed at children unrivalled in the market, including gifts, welcome
kits, bathroom kits, cultural and sports activities, educational programmes,
in-room breakfast and restaurant services.
• On the apps side: in 2015, Hotels Barrière launched their mobile application
allowing clients to reserve a room, order room service and talk directly to
hotel staff.
A room at Le Royal Deauville, refurbished in 2015 by Nathalie Ryan
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TASTE
& TEMPTATION
REsTAURAnTs BARRIÈRE
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B A R R I È R E R E S TA U R A N T S
With more than 40 restaurants and bars, the Barrière group is a major player in the catering sector,
with an international reputation thanks largely to its Fouquet’s restaurant in Paris, with branches in
Cannes, Toulouse, Marrakesh and La Baule…
Offering a quality cuisine at all its establishments, its renowned chefs have enabled this sector to prosper
within an activity that is an integral part of the French art of living. Barrière has one Michelin-starred
restaurant, the Diane at the Hôtel Le Fouquet’s in Paris (1*).
lA pETITE mAIsOn
dE nIcOlE
fOUqUET’s
BRAssERIEs
The hôtel Barrière le fouquet’s opened its new
In 2014, the group and pierre gagnaire decided on a
restaurant in january 2013. The menu of la petite
unique partnership with the aim of bringing a touch of
maison de nicole, the parisian namesake of the
creativity to the fouquet’s menu, while at the same time
legendary restaurant in nice, features authentic dishes
preserving the culinary tradition the famous parisian
from the south of france, with an emphasis on
brasserie holds dear. from the fourth quarter of 2015
product origin, choice and quantity. Within the hotel, it
onwards, the various fouquet’s brasseries, including
is also a place to have fun and share good times over
the legendary parisian flagship, will be progressively
a meal. The restaurant opened a branch at the
implementing this partnership. The fouquet’s at cannes
majestic in cannes in 2010.
and la Baule have featured the creative new menu since
september 2014 and April 2015 respectively..
More…
Barrière Cook Master – The digital cooking competition.
At the final at the Hôtel Le Fouquet’s, the jury comprising guest stars Luana Belmondo and Marianne James and Group chefs
Jean Luc Mothu, Chief Executive of the Deauville Resort and Barrière Director of Catering, Claude Ducrozet, Head Pastry
Chef at the Hôtel Le Fouquet's and Maryan Gandon, Executive Chef at the Hôtel Le Majestic, Cannes, together with the 2013
winner, Barbara de Labriffe, selected “La Ronde des Passions”, a delicious, sun-filled composition blending notes of passion
fruit, mango and coconut set on a crisp crown and topped with whipped cream laced with ginger. A dessert created by Coralie
Batista and now featured on all the Group’s restaurant menus.
Chicken with herbs, one of the suggestions on the Fouquet’s menu created in partnership with Pierre Gagnaire
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WELL-BEING
& SPORTS
spAs, ThAlAssOThERApy,
gOlf, TEnnIs...
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WELLBEING & SPORT
WEllBEIng
In 2015, the Barrière group decided to regroup all its well-being centres under a new name. They are now known
as diane Barrière spas in tribute to a person who was the embodiment of beauty: beautiful, elegant, audacious,
refined… The first centre to be inaugurated is at Barrière’s Royal hotel in la Baule. The group will be rolling out
the new brand progressively:
• The spark soins sport & spa at the Barrière Resort, Enghien-les-Bains;
• A large thalassotherapy centre at la Baule, renovated in 2015;
• le spa by shiseido at the hôtel le fouquet’s, paris; the U spa Barrière at the Barrière Resort, Ribeauvillé,
the hôtel & Ryads le naoura in marrakech and at the Barrière hotel, lille, opened in October 2012;
• The Barrière my Blend by clarins spa at the hotel le majestic in cannes, opened in 2013;
• A 3600-sq. m. balneotherapy centre at the Barrière Resort in Ribeauvillé.
The Barrière Resort Ribeauvillé at the heart of the Alsace region is a tourist
destination in itself, with a range of leisure activities unique in France: a casino,
4-star hotel, five bars and restaurants, a balneotherapy centre, a business
centre and an auditorium.
spORTs
Barrière hotels have three adjacent golf courses (the Barrière and st. julien courses in deauville, the Barrière
International course in la Baule), tennis courts and a tennis club (with 32 courts in la Baule). horse-riding is
another sport with close connections, with the races at deauville, polo and the show jumping events at dinard
and la Baule.
The Barrière International Golf Course at La Baule is one of Europe’s top golf
courses and the most extensive in France, with three separate 18-hole courses
and one 9-hole course in a 220-hectare park plus a training centre designed
by Jack Nicklaus comprising 10 covered practise tees, 55 tees on natural or
artificial grass, 5 target greens, putting green, pitch-and-putt area, practise
bunker, coaching studio, golf cart hire …
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CULTURE
& CINEMA
BARRIÈRE gROUp’s cOmmITmEnTs
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F I L M I N D U S T RY
The Barrière group has been supporting the cinema from its beginnings, as its many partnerships attest:
• deauville American film festival
• dinard British film festival
• cannes International film festival
• césar Awards Evening at fouquet’s
C U LT U R A L E V E N T S
Working with local councils in the towns and cities it is located, the Barrière group participates in more than
3400 events each year, including musicals revues, concerts, plays, ballets and exhibitions, making it an important
contributor to the local arts scenes.
The group also organizes many cultural events including:
• The Barrière Enghien jazz festival
• The moments musicaux de la Baule
• The Barrière montreux casino is a partner of the swiss city’s famous jazz festival
• partnership with the Opéra national de Bordeaux
• partnership with the francofolies music festival.
A R C H I T E C T U R A L H E R I TA G E
The Barrière group is custodian of a rich cultural heritage: many of its hotels and casinos were built at the end
of the 19th century in the grand seaside style of the times and many are listed buildings. The architectural
heritage of the towns is enriched by commissioning famous and talented architects and interior designers for
the construction of new buildings:
• jacques garcia and Edouard françois for the hôtel le fouquet's, paris
• pascal desprez for the spark soins, sport & spa Enghien-les-Bains, the hotel & Ryads le naoura in marrakesh
and the majestic in cannes.
• jean-michel Wilmotte and the Toulouse-based firm cardète et huet for the Barrière casino in Toulouse
• jean-paul viguier and pierre-yves Rochon for the Barrière hotel, lille, and the Barrière casino in Blotzheim
• nathalie Ryan for the Barrière le normandy and Royal deauville hotels and the dior and “mélodie en
sous-sol” suites at le majestic in cannes
• chantal peyrat for the hôtel du golf in deauville and the Royal in la Baule.
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B A R R I È R E F O U N D AT I O N
The Barrière foundation was set up in 1999 by dominique desseigne and diane Barrière-desseigne. Today under the
presidency of dominique desseigne, the foundation provides patronage for culture and the arts with a mission to
encourage quality writing in film and theatre, provide support for the distribution of first, second or third works and search
for new talent through awareness campaigns among sector professionals such as producers, distributors and theatre
directors. Each year, it awards a prize of €31,000 in each category, with €8000 going to the writer and €23,000 to be used
to promote the work’s distribution.
Prize winners
since the foundation’s creation, the juries made up of entertainment professionals and personalities have
nominated the following prize winners:
fIlms
plAys
2000 : frédéric schoendoerffer
« scènes de crime »
1999 : noëlle Renaude
« fragments d'Alex »
2001 : philippe le guay
« Trois huit »
2000 : serge Kribus
« le grand retour de Boris s »
2002 : guillaume nicloux
« Une affaire privée »
2001 : michel del castillo
« jour du destin »
2003 : marc Esposito
« le cœur des hommes »
2002 : gilles granouillet
« l'incroyable voyage »
2004 : Arnaud viard
« clara et moi »
2005 : pierre notte
« moi aussi je suis catherine deneuve »
2005 : Anthony cordier
« douches froides »
2006 : Rémi de vos
« jusqu’à ce que la mort nous sépare »
2006 : gérald hustache-mathieu
« Avril »
2007 : louis-charles sirjacq
« les riches reprennent confiance »
2007 : carine Tardieu
« la tête de maman »
2008 : sebastien Thiery
« cochons d'Inde »
2008 : marion laine
« Un cœur simple »
2009 : Alain gautré
« la chapelle-en-brie »
2009 : Zabou Breitman
« je l'aimais »
2010 : cyril gely
« diplomatie »
2010 : pascal Elbé
« Tête de Turc »
2011 : nathalie fillion
« A l'Ouest »
2011 : Bruno chiche
« je n’ai rien oublié »
2012 : stéphane guérin
« Kalachnikov »
2012 : lorraine lévy
« le fils de l'Autre »
2013 : Benoît moret
« A flanc de colline »
2013 : vianney lebasque
« les petits princes »
2014 : marie castille mention-schaar
« les héritiers »
2015 : Olivier jahan
« les châteaux de sable »
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2
Tradition
& progress
In 100 years, the Group has undergone radical change while retaining
the fundamental values that underpin each of its business arms.
Thus, the Barrière Group:
• Has given a new face to its casinos and gaming rooms by transforming them into genuine leisure
and entertainment centres, with restaurants, themed bars, theatres…;
• Has brought innovation into its casinos, for example with the TITO (Ticket in - Ticket out) system,
bill acceptors, electronic roulette, bingo… but also terraces equipped
with slot machines for smokers …;
• Has been instrumental in the success of poker, having been one of the first to introduce it to the gaming room;
• Has developed the concepts of themed and signature restaurants:
- the Café des Sports, present at 15 Barrière Casinos, a fun and friendly place to eat
at any hour and showing televised sports;
- the Café Barrière: traditional French cuisine present in three Barrière establishments;
• Created the Diane Barrière label to make its thalassotherapy, balneotherapy
and spa offers a benchmark for quality in the well-being sector.
Over the coming years, the Group will continue to offer its French and international
clients the best in service and hospitality in all its establishments and across all its business arms,
with a vast renovation project already under way. It aims to consolidate its position as market leader
and continue its expansion overseas.
Since February 2013, the Group has been certified ISO 14001,
the benchmark for sustainable development.
It is the first hotel and casino group in France
to have obtained this certification.
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AN INDEPENDANT GROUP
BARRIÈRE - An IndEpEndEnT
fAmIly-OWnEd gROUp
An InTERnATIOnAlly
-mIndEd gROUp
In 2004, the group lucien Barrière came into being
through the merger of the société hôtelière de la
chaîne lucien Barrière (shclB) (renamed groupe
lucien Barrière), the société des hôtels et casinos de
deauville (shcd) and Accor casinos, an Accor group
subsidiary that owned 23 casinos and three hotels.
fifty-one percent of the capital of the group thus
formed was held by the desseigne-Barrière family,
34% by Accor and 15% by the investment fund
colony capital. colony capital sold its 15% share to
Accor in 2009.
In 2011, the Accor group decided to sell its 49% share
in glB. dominique desseigne found a new partner,
fimalac, with whom he shared a strategic vision, an
approach to heritage in which property plays a major
role and a strong commitment to culture. Today, the
desseigne-Barrière family is the majority shareholder
with 60%, fimalac holding the remaining 40%. The
level of the desseigne-Barrière family’s shareholding,
the highest since the group was founded, shows its
attachment to preserving the identity and values
that have made the group a market leader and to
continuing its long-term development. The group’s
portfolio has grown from 10 hotels and 13 casinos in
2004 to 13 Barrière hotels (plus two partner hotels)
and 39 casinos today.
The group lucien Barrière today owns nine hotels,
with a total floor area of 155,817 sq.m., six casinos, with
a total floor area of more than 30,000 sq.m. and
various other properties (golf courses, tennis clubs…)
covering more than 3.7m sq.m.
The société fermière du casino municipal de cannes
(sfcmc) owns two hotels with a total floor area of
45,000 sq.m. The desseigne-Barrière family also
holds more than 60.33% of the capital and 59.15% of
the voting rights in the sfcmc.
Under dominique desseigne, the group has also
acquired a new, international dimension.
In 2003, the group opened the Barrière casino in
montreux, switzerland, which in 2008 became the
country’s biggest casino in terms of ggR. The same
year, the shcd took over Ryads Resort development,
owner of the land on which the hotel & Ryads
le naoura marrakesh would be built with financing
from major investors. The year 2004 saw the opening
of Barrière casinos in fribourg and courrendlin in
switzerland, with cairo following in 2007.
To mark its one hundredth birthday, and the centenary
of its first inauguration of its first casino, Barrière
added a new destination to its catalogue, the Barrière
Resort Ribeauvillé, featuring 11,000 sq.m. dedicated to
leisure and well-being including a 1500-sq.m. casino,
a four-star hotels with 52 rooms, three bars, three
restaurants, a 3600-sq.m. balneotherapy and spa area
and a conference room.
The entire resort at Ribeauvillé has been built to
comply with hqE (high environmental quality) and
hpE (high energy efficiency) standards in line with
the group’s values and commitment to sustainable
development.
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A N E W G E N E R AT I O N O F
C ASINOS AND RESORTS
since the beginning of the 2000s, the Barrière group
has seen a series of successful new launches, casino
concession renewals and renovations. public service
contracts have been re-awarded to the group to
operate casinos at Biarritz, la Baule, dinard, deauville,
saint-malo, nice, cassis, saint-Raphaël, Royan and
menton, underlining the trust placed in it by local
authorities and its ability to renew the concessions
and maintain good relations locally. Barrière successfully tendered for all the recent contracts including
Toulouse, Blotzheim and lille.
since 2001, and despite the unfavourable economic
climate, the group has continued to invest in its hotels
and casinos, making them more modern and more
welcoming. sainte-maxime, saint-Raphaël and
menton have thus seen their floor spaces optimized,
with the addition of terraces set aside for smokers
and equipped with slot machines. The foyer and
bar at the Barrière casino in la Rochelle have also
undergone a full renovation.
The years 2003-2008 saw a growth in the number of
casinos both in france, with leucate and Blotzheim in
2008, and overseas, in particular with the opening of
the Barrière casino in montreux in 2003, fribourg and
courrendlin in 2004 and cairo in 2007.
Casino Barrière
Biarritz
In 2007, the group introduced the concept of the
“new generation” casino in Toulouse. It was the first
casino to offer a wide range of games, a 1200-seat
theatre, restaurants and themed bars under the same
roof. The casino had become a complete leisure
centre open to all.
The year 2009 was a landmark year for the group,
with the opening of the hotel & Ryads le naoura
in marrakesh, the group’s first hotel outside Europe
and the first to include the “riad” concept in its
accommodation offer. for the Barrière group, it marks
the arrival of french excellence in the heart of the
famous medina.
In 2010, the group introduced another concept at the
Barrière hotel-casino in lille, bringing together all the
group’s savoir-faire under one roof: a five-star hotel, a
“new generation” casino, a gourmet restaurant plus
several other dining options, a spa and a 1200-seat
theatre.
In 2012, it opened a unique resort at Ribeauvillé,
featuring an innovative and comprehensive leisure
offer over 11,000 sq. m. of floor space comprising
a four-star hotel, three bars, three restaurants and a
balneotherapy centre with spa.
Le Royal
La Baule
Casino Barrière
Enghien-les-Bains
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Le Royal
Deauville
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TALENTS
& CARREERS
hUmAn REsOURcEs
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HUMAN RESOURCES
Two of the Barrière group’s greatest assets are the professionalism and commitment to service quality of
its staff members. Regular and systematic controls are carried out to maintain the highest levels of quality and the commitment shown by each of its teams ensure that best practices are shared.
The Group offers a wide range of attractive, long-term employment opportunities whatever a candidate’s
qualifications or experience in domains as varied as the luxury hotel and casino sector, catering, tennis
and golf, thalassotherapy and well-being and entertainment.
A dynamic human resources policy gives priority to internal promotion and job mobility.
dIsABIlITy
my cAREER AT BARRIÈRE
www.macarrierechezbarriere.com
The group has always paid particular attention to
workers with disabilities.
The macarrierechezbarriere.com website, set up in late
This awareness has led to the signing in june 2009 of
2011, is a job mobility website for Barrière group
a first agreement in favour of disabled workers.
employees. It is a concrete example of the importance
In 2012, we signed a second agreement with labour
the group places in its employees’ professional and
and management organizations that includes a
personal development. The job offers, on open-ended
prevention and employment guarantee plan for
contracts, are made available to the group employees
disabled employees.
on the website for 15 days before being opened up to
We are currently involved in an innovative awareness
public view. In addition, a mobility charter has been
and recruitment campaign, handi cap’, with the aim
drawn up that includes, among other things, housing
of recruiting 60 disabled staff by 2015. To date,
and removal assistance etc.
almost 300 managers have been trained in support
measures for staff members who are handicapped.
The group also intends partnering with the cRp
(professional re-adaptation centre) to encourage
handicapped job-seekers to train for the positions
available within the group as part of their pre-orientation
and/or qualifying training course.
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BARRIÈRE
RENOVATIONS
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# B A R R I E R E N OV
A nEW chApTER In ThE gROUp’s sTORy
In 1913, the group was already innovating with the
Royal hotel in deauville and its 400 rooms complete
with bathroom, electricity, central heating and
telephone – a real revolution for the times.
more than a hundred years later, the same energy
drives the group to re-design its hotels and casinos in
harmony with their past and to cater for the needs of
today: more tailored services, mobility, well-being,
immediate yet discreet access to modern technology…
all in a place steeped in history.
A large-scale renovation programme lasting three
years is currently in full swing. It is being led by two
dynamic interior designers, chantal peyrat and
nathalie Ryan, and is due to cost €225m.
The hermitage hotel in la Baule began its transformation
in 2013, with the creation of new balconies, suites and
rooms, followed by the renovation of the hôtel du
golf in deauville. Other hotels due for a redecoration
are the Barrière le normandy and the Royal deauville,
both of which will be brought up to date while retaining
their historical soul.
“mélodie” in honour of the film “mélodie en sous-sol”
and its actors jean gabin and Alain delon… The
terrace at the fouquet’s has been renovated. The gray
d’Albion hotel will be opening its new beach. In
la Baule, the Royal and its thalassotherapy centre has
been redesigned and refurbished and is due to open
its doors in spring 2015 in a totally new spirit…
On the casino side, the casino Barrière in Biarritz,
which took its inspiration from the recent renovations
of the casinos Barrière in le Touquet and la Baule
in 2012, reopened its doors in may 2014. With
many historical buildings of architectural interest
–the Barrière casino in Biarritz is almost 100 years
old- the emphasis has been put on accommodating
today’s gaming public by making access and moving
around easier: slot machines and table games on
a single floor and evermore spacious and open
restaurants and bars to create all-inclusive leisure
complexes where gaming, dining and shows exist
side by side… a total pleasure experience in casinos
designed for today and for always. The renovations
carried out at the Barrière casinos in menton and
niederbronn are totally in this spirit.
The east wing of the majestic in cannes will have all
its bathrooms refurbished and see the naming of a
new presidential suite with a floor area of 100 sq. m.
A room at Le Royal Hotel in La Baule, designed by Chantal Peyrat.
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THE FOUQUET’S BRAND: TIE–IN MERCHANDISING
The group has partnered with the prestigious perfume
designer parour group to launch the first of its
collection of scent harmonies under the fouquet’s
brand. The collection comprises five perfumes (two for
women, two for men and a unisex eau de toilette), four
exceptional scented candles, a dry body oil and a
gentle soap.
The fouquet’s scent collection is available in the
Barrière hotels and casinos at the most prestigious
locations in france and morocco and at selected sales
outlets around the world. It may be purchased in
Russia at the duty free area at moscow sheremetyevo
Airport, in sochi and on board TKs trains, in
the philippines (Art of scent) and in dubai and Abu
dhabi (layal outlets) as well as being available online at
www.parfum-exclusif.fr
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3
THE BARRIÈRE GROUP
In fIgUREs
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1
ThE BARRIÈRE gROUp
BARRIÈRE TOdAy In fIgUREs*
mEAns…
41 casinos
of which 37 casinos in france, 3 casinos in switzerland, 1 casino in Egypt
• 7,132 slot machines
• 460 electronic games
• 274 gaming tables
• 7 of the 11 largest casinos in france :
Enghien-les-bains (1) • Bordeaux (4) • Blotzheim (5) • deauville (7) • Toulouse (8) • cassis (9) • nice Ruhl (11)
• no. 1 casino operator in switzerland (17% market share)
17 luxury hotels
2,467 rooms & suites and 26 ryads
Over 140 restaurants and bars
more than 2 million meals served
3 golf courses
(99 holes)
Entertainment
more than 3400 programmes (events, bill-topping shows, revues, dinner shows…)
6 895 employees
€1.17 billion in 2014 revenues, of which:
• €843m from the casino business
• €142m from catering
• €120m from the hotel business
• €63 from other sources
hotels 10,2 %
casinos 72,2%
catering 12,2 %
Others 5,4 %
* Figures as at 31st October 2014
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2
cAsInOs BARRIERE
Lille
Lille
Le Touquet
Touquet
Trouville
Trouville
Deauville
Deauville
Ouistreham
Ouistreham
Perros-Guirec
Perr
os-Guirec
Saint-Malo
Saint-Malo
Ribeauvillé
Ribeauvillé
Dinard
Dinard
Carnac
Carnac
Bénodet
Bénodet
Niederbronn-Les-Bains
Niederbronn-Les-Bains
Enghien-Les-Bains
EnghienLes-Bains
Blotzheim
Blotzheim
Paris
La Baule
Baule
Courrendlin
Courr
endlin
Besançon
Besançon
SUISSE
SUIS
SE
Fribourg
Frib
ourg
Montreux
Montreux
Les Sables
Sables d’Olonne
d’Olonne
La Rochelle
Rochelle
Chamonix
Chamonix
Megève
Megève
Royan
Royan
Cour
Courchevel
chevel
Ou
Ouverture
verture 2016
2016
Jonzac
Jonzac
Briançon
Briançon
Bordeaux
Bordeaux
Toulouse
Toulouse
Carry-le-Rouet
Carry-le-Rouet
Dax
Biarritz
Cannes
Cannes
Menton
Menton
Nice
Nice
Cap d’Ag
Ag
gde
de
Cassis
Saint-Raphaël
Saint-Raphaël
Sainte-Maxime
Sainte-Maxime
Leucate
L
eucate
16 Hôtels Barrière
2 Hôtels partenaires
MAR
MAROC
OC
EGYPTE
EGYPTE
Marrakech
Marrakech
La Baule
Bénodet
Besançon
Biarritz
Blotzheim
Bordeaux
Briançon
Cannes (2)
Carnac
Carry-le-Rouet
Cassis
Chamonix
In fRAncE
Dax
Deauville
Dinard
Enghien-les-Bains
Jonzac
Leucate
Lille
Megève
Menton
Nice Ruhl
Niederbronn-les-Bains
Ouistreham
41 Casinos Barrière
El Ge
Gezirah
zirah
Perros-Guirec
Royan
Ribeauvillé
La Rochelle
Le Cap d’Agde
Les Sables d’Olonne
Saint-Malo
Sainte-Maxime
Saint-Raphaël
Toulouse
Le Touquet
Trouville
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sWITZERlAnd
Courrendlin
Fribourg
Montreux
EgypT
Cairo
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3
hOTEls BARRIÈRE
Lille
Lille
Deauville
Deauville
Niederbronn
Niederbronn
Les-Bains
Les-Bains
Dinard
Dinard
Ribeauvillé
Ribeauvillé
Enghien-Les-Bains
Enghien-Les-Bains
Paris
La Baule
Baule
Courchevel
Cour
chevel
Ouverture
Ouverture 2016
2016
Bordeaux
Bordeaux
Cannes
Cannes
16 Hôtels Barrière
2 Hôtels partenaires
MAROC
MAROC
Marrakech
Marr
akech
Cannes : Le Majestic • Le Gray d’Albion
Lille : Hôtel Barrière
Paris : Le Fouquet's
Dinard : Le Grand Hôtel
Bordeaux : Pullman Aquitania
Nierderbronn : Mercure
Ribeauvillé : Hôtel Barrière
Enghien-les-Bains : Hôtel du Lac • Le Grand Hôtel
La Baule : L’Hermitage • Le Royal • Le Castel Marie-Louise
Deauville : Le Normandy • Hôtel du Golf • Le Royal
Marrakech : Hôtel & Ryads Le Naoura
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Contact & Information
Barrière Group Communications Department
mAnUElA IsnARd-sEZnEc
group communications director
[email protected]
BARBARA BOURcIER
group communications deputy director
[email protected]
EmmAnUEllE gAlIZZI
press Relations manager
[email protected]
-
35, boulevard des capucines - 75002 paris
Tél +33 1 42 86 54 00 - fax +33 1 42 86 39 44
lucienbarriere.com
Barrière is the first french hotel and casino group to be IsO14001-certified