Groupe Lucien Barrière

Press kit
Groupe
Lucien Barrière
ABOUT GROUPE LUCIEN BARRIERE (GLB)
Groupe Lucien Barrière has been developing unrivalled high-quality leisure offers for nearly a century focusing
on operational excellence, high quality service and the French art de vivre. The Group operates 37 casinos, 16
luxury hotels* and 131 restaurants and bars, including the famous Fouquet’s in Paris, and offers over 2,710 shows
and events per year. With revenues of approximately €1,065 million for the year ended 31st October 2009 and
over 6,600 employees, Groupe Lucien Barrière is currently the clear number 1 casino operator in France and
Switzerland as well as a French market benchmark in the luxury hotel industry. The Group is also reputed in the
catering and leisure industries and stands out through its locations in internationally-renowned tourist resorts.
* including one under construction: Hôtel-Balnéothérapie Barrière de Ribeauvillé (opening scheduled late 2011).
ABOUT LUCIEN BARRIERE HOTELS & CASINOS
Lucien Barrière Hôtels & Casinos is a commercial brand encompassing two distinct hotel and casino groups:
Groupe Lucien Barrière SAS and SFCMC (Société Fermière du Casino Municipal de Cannes).
Contents
I
Groupe Lucien Barrière: a major leisure network
1 • A family history
2 • The four Groupe Lucien Barrière divisions
a • Barrière Casinos
b • Barrière Hotels
c • Catering
d • Leisure and Wellbeing
3 • Groupe Lucien Barrière: committed to culture
a • Film Industry
b • Cultural Events
c • Architectural Heritage
II
Groupe Lucien Barrière: figures and structure
1 • Groupe Lucien Barrière in figures
2 • Groupe Lucien Barrière: structure
3 • Groupe Lucien Barrière in brief
4 • Groupe Lucien Barrière establishments
a • Barrière Casinos
b • Barrière Hotels
5 • An ambitious and well-balanced strategy
6 • Current developments at Groupe Lucien Barrière
a • Hôtel-Casino Barrière de Lille
b • Casino-Hôtel Balnéothérapie de Ribeauvillé
c • BarrierePoker.fr
7 • Diane and Lucien Barrière Foundation
I
Lucien Barrière:
a major leisure
network
1 • A family history
François André: inventing the Deauville and La Baule resorts
1909-1951
François André started his casino business by acquiring the Ostend casino in Belgium at the
beginning of the last century, while Eugène Cornuché, his partner, started building the Hôtel
Normandy in 1912 and having the Deauville casino rebuilt. In 1918, François André set up
the Haussmann gaming circle in Paris and continued to grow his business by designing the
La Baule resort based on the Deauville model and by purchasing the Hôtel Royal and casino
in 1923. He invented the modern day resort concept by combining casinos, luxury hotels and
sports facilities all on one site.
In 1926, François André took on the construction of the Hôtel Hermitage at La Baule, and in
1927, he took over from Eugène Cornuché as managing director of SHCD (Société des Hôtels
et Casino de Deauville). He then had the Hôtel du Golf in Deauville built. In 1926, François
André also acquired Société Fermière du Casino Municipal de Cannes (SFCMC) and a
controlling stake in the Hôtel Majestic in Cannes buying the remaining equity in 1952.
Lucien Barrière: Groupe Lucien Barrière’s founding and development throughout
France
1951-1990
In 1951, Lucien Barrière, François André’s nephew, joined the Group. In 1957 Lucien Barrière
was appointed to the Board of several of the Group’s entities and became his uncle’s sole legal
heir in 1961. He undertook a project to modernise and develop the Group by buying new
establishments in Trouville, Dinard, St-Malo, Royan and Enghien-les-Bains. He also added
two extra floors to the Majestic in 1965 in Cannes. In 1980, SHCLB (Société Hôtelière de la
Chaîne Lucien Barrière) was founded to cover the La Baule hotels and casinos. In 1987,
Lucien Barrière participated in the arrival of slot machines.
Diane Barrière-Desseigne: the Barrière legend blossoms
1990-2000
In the early 1990’s, Accor became a major SHCLB shareholder. In 1990, Diane BarrièreDesseigne succeeded her father, Lucien Barrière, and launched major renovation projects. On
top of their prestige, the hotels are closely connected to the film industry and the Arts. The elite
figures of the film industry visit the Normandy Barrière and the Royal Barrière during the
American Film Festival in Deauville, while the Majestic Barrière in Cannes has been catering
for the International Film Festival for decades.
In 1991, SFCMC grew by purchasing the Hôtel Gray d’Albion in Cannes.
In 1995, Diane Barrière-Desseigne suffered a very serious plane accident and from 1997, her
husband Dominique Desseigne co-managed the SHCD and SHCLB at her side.
In 1998, SHCD bought Fouquet’s restaurant and brand.
In Cannes, the Majestic Barrière was renovated and extended in 1999.
Diane Barrière-Desseigne sadly passed away in 2001. Dominique Desseigne took over Group
management and became Chairman of SFCMC.
5
1 • A family history
Since 1997
With Dominique Desseigne, SHCD and SHCLB took on a new dimension with the first international
developments. The Casino Barrière de Montreux opened in 2003, and became the leading casino in
Switzerland in 2008. In 2004, the Desseigne-Barrière family, Accor and Colony Capital investment funds
decided to team up as SHCLB, renamed Groupe Lucien Barrière, which combined the businesses of SHCD,
SHCLB and Accor Casinos to create a prestigious casino and hotel group excluding SFCMC*.
Since 2005, the expansion has continued with the opening of casinos in Toulouse, Cairo, Leucate, Blotzheim,
Lille, the opening of Hôtel Fouquet’s Barrière in Paris, the Naoura Barrière in Marrakech (Morocco) and the
Spark (fitness centre, beauty treatments, sport and Spa) in Enghien-les-Bains.
The Hôtel-Casino Barrière Lille opened in September 2010, and the adjoining hotel complex and balneotherapy centre at the Casino Barrière de Ribeauvillé is forecast to open late in 2011.
On 15th April 2009, Colony Capital sold its Groupe Lucien Barrière shares to Accor, which now holds a 49%
equity stake in the company.
In May 2010, Groupe Lucien Barrière and Française des Jeux designed an on-line gaming platform with 3D
online gaming, which is called LB Poker company.
Dominique Desseigne is today chairman of the Groupe Lucien Barrière Supervisory Board backed by
increased powers under the articles of association, and chairs the Group’s Strategy & Heritage Committee.
He is also chairman of SFCMC (Société Fermière du Casino Municipal de Cannes*). The family controls
Groupe Lucien Barrière (51%), and has a controlling stake of over 70% in SFCMC*.
* The Cannes resort - the Majestic Barrière and the Gray d'Albion hotels, the Barrière Croisette and Barrière Les Princes casinos are not legally part of Groupe
Lucien Barrière SAS, but are connected to the Group by commercial agreements involving the Group providing technical assistance to the casinos.
The buildings are owned by SFCMC, in which the Desseigne-Barrière family has a 70% controlling stake. Dominique Desseigne is the chairman.
6
2 • The four
Groupe Lucien Barrière divisions
The professionalism and impeccable service of over 6,600 employees are two of Groupe Lucien Barrière’s main
assets. Regular, systematic procedures keep quality high and the involvement of all staff ensures best practices
are shared between them.
Groupe Lucien Barrière offers a wide range of attractive, stable jobs that are open to all regardless of qualifications and experience: jobs in the luxury hotels and casinos themselves, or catering, tennis and golf, spa treatments and wellbeing and entertainment organisation…
The Human resources’ dynamic policy gives priority to employee promotion and professional mobility.
Lucien Barrière Academy:
Focusing primarily on personal commitment rather than the initial level of training, Groupe Lucien Barrière
has always played a major role in training and employee promotion, notably in numerous towns where the
Group is the leading employer.
In 2009, over 1,000 trainees underwent 85 training courses at the Academy, which allows employees to
constantly evolve in their line of work or career and climb the ladder towards higher positions of responsibility. New courses are developed every year in accordance with Groupe Lucien Barrière’s goals and strategy.
7
2 • The four
Groupe Lucien Barrière divisions
a • Barrière Casinos
Groupe Lucien Barrière’s core business encompasses the operation of 37 casinos (33 in France, 3 in
Switzerland and 1 in Egypt). It is the leading casino network in France and Switzerland in terms of gross
gaming takings, and is also among the leading operators in Europe.
Groupe Lucien Barrière operates five of the ten leading casinos in France including the no. 1 casino, the Casino
Barrière d’Enghien-les-Bains in the Parisian suburbs, and also Deauville, Bordeaux, Nice Ruhl and Cassis. In
Switzerland, Barrière operates three casinos: the Casino Barrière de Montreux, number 1 in terms of total
gross gaming takings*, as well as casinos in Fribourg and Courrendlin. The latest developments outside Europe
include a new casino in Cairo in 2007, which posted a 56.8% increase in total gross gaming takings in 2009.
New games and innovative technology have been added to the Barrière Casinos. The TITO (Ticket in Ticket
out) system was tested and set up at the Casino Barrière de Blotzheim as soon as French regulations would
allow it. All the slot machines in the casino were fitted with the system. Since then, TITO has been implemented in six other casinos (Enghien-les-Bains, Lille, Nice, Ribeauvillé, Toulouse and Sainte-Maxime).
The Barrière Casinos in Switzerland were the first to experiment with player tracking, and the Barrière Casinos
in France were the first to set up electronic poker and English roulette tables.
With a view to safeguarding customer relations and in accordance with the Group’s ethics policies, Groupe
Lucien Barrière has adopted an innovative responsible gaming policy, which gives customers the option to
voluntarily apply for limited access to casinos (“LCA”). And in certain casinos, they can always apply to a
responsible gaming supervisor to help them in their attempts to overcome their gambling addiction. Gaming
staff in contact with customers are trained to detect gambling problems and a special website about
Responsible Gaming is now on-line.
The Barrière touch
• Since 2007, the Casinopass card simplifies procedures on entering the casino and rewards customers for their
loyalty by offering a range of benefits and exclusive reductions in all Barrière establishments.
• Groupe Lucien Barrière aims to become the number 1 in Poker cash-games and tournaments in France and were
the first to free up entry to tables (Deauville, August 2006), and the first to host an international tournament
(EPT in Deauville).
* as at 31st October 2009
8
2 • The four
Groupe Lucien Barrière divisions
b • Barrière Hotels
Groupe Lucien Barrière encompasses 16 hotels* (15 in France* & 1 in Marrakech).
Barrière Hotels offer truly exceptional destinations, located in world famous tourist resorts. These first class
locations have made Groupe Lucien Barrière a benchmark on the French 5-star hotel market.
Groupe Lucien Barrière is a leading luxury hotel operator: the hotels aim to blend perfectly with surroundings,
to provide prestigious, authentic and personalised services and to offer a varied range of integrated activities.
These establishments are genuine leisure complexes. Some of them are part of real resorts, which, in addition
to offering hotels and restaurants, provide varied services such as gaming, shows and entertainment, wellbeing
(spa & thalasso-therapy) as well as sports (golf & tennis).
These destinations are ideal for both private and business guests. They are ideal settings for hosting major
events and company conventions.
The Barrière touch
• The Infiniment Barrière loyalty programme offers attractive rates and personalised special offers, and boasts
nearly 32,000 members.
• Set up in most Barrière Hotels, the Diwi le Génie programme offers children a range of unrivalled services on the
market, including gifts, welcome kits, bathroom kits, cultural and sports activities, educational programmes, room
service breakfast and specially adapted catering.
* including one under construction: the Hôtel-Balnéothérapie Barrière de Ribeauvillé (opening scheduled late 2011)
9
2 • The four
Groupe Lucien Barrière divisions
c • Catering
Backed by 131 restaurants and bars, Groupe Lucien Barrière is a major internationally renowned chain of restaurants, in particular Fouquet’s.
Offering high quality cuisine in every restaurant, expertise from reputed Chefs has helped the division to grow
regularly as gastronomy is an essential element in the French way of life.
Groupe Lucien Barrière has two top-ranking restaurants:
• The Etrier in Deauville
• The Castel Marie Louise at La Baule
The Barrière touch
Today, Groupe Lucien Barrière encompasses 131 restaurants and bars, and also has a large share of the events market
(receptions, conferences, etc).
The offers range from snack meals to traditional restaurants, cafés, high-class brasseries and gourmet, cordon bleu
restaurants.
The restaurants, located in regions of France steeped in culinary traditions, and in Europe, have helped the Group to
gain more recognition in terms of quality.
Furthermore, Lucien Barrière Evénements et Réceptions (LBER), an event-catering service, has been set up. The
business is located at Pont l’Evêque (near Deauville) and is at the forefront of technology in terms of certification
and latest generation techniques.
10
2 • The four
Groupe Lucien Barrière divisions
d • Leisure and Wellbeing
Sports
Wellbeing
Shows
Groupe Lucien Barrière has three
unique golf courses located beside its hotels (The New Golf and
the Golf de St Julien in Deauville,
and the Golf International
Barrière de La Baule), tennis
courts and a tennis club (29
courts at La Baule). Horse-riding
is also closely linked to the
Group with races in Deauville,
Polo competitions and Show
Jumping…
The hotels’ Wellbeing business is
booming and includes:
• The Spark, offering a spectacular
range of beauty treatments, sport
and spa, in the heart of the resort
• A major thalasso-therapy centre
at La Baule treating 14,500 cure
guests per year
• The U Spa Barrière at the Hôtel
Fouquet’s Barrière and the
Naoura Barrière.
The Barrière touch
Just 3 miles from the sea, the Golf
International Barrière de La Baule
is one of the best golf courses in
Europe and is the largest golf course in France offering three different
courses (two 18-hole courses and
one 9-hole course, over 540 acres of
land), plus a much-used training
centre designed by Jack Nicklaus:
10 covered boxes, 55 practice areas
on natural or synthetic grass, 5 target greens, 1 putting green, an
approach zone, 1 practice bunker, 1
coaching studio and golfing cart
hire…
The Barrière touch
Opened in 2006, Les Rives
d’Enghien Lucien Barrière have
really made Enghien-les-Bains a
first rate tourist destination in the
Parisian suburbs, offering a range
of leisure activities unique in the
region: the leading casino in
France, an Italian theatre, two
hotels, five restaurants, a wellbeing
centre (the Spark Treatments, Sport
& Spa) and a business centre.
The entertainment business is
very important to Groupe Lucien
Barrière, which has set up a dedicated
artistic department to adapt shows to
local environments.
Each casino has a theatre hall or a
special hall and plays a major role in
local cultural entertainment all year
round. Over 2,710 quality shows or
entertainment events are on the
annual programme, including the
famous revues in Deauville, Enghienles-Bains and Nice, plays at the
Casino Barrière d’Enghien-les-Bains
theatre plus numerous recitals and
concerts. The Casino-Théâtre Barrière
de Toulouse and the Hôtel Casino
Barrière de Lille both offer halls
with 1,200 seats, confirming Groupe
Lucien Barrière commitment to the
Arts.
The Barrière touch
Enghien Jazz Festival is a reputed,
thriving annual event designed and
produced by Groupe Lucien Barrière.
In addition to our hotels, whole towns
eagerly await our shows and entertainment.
.
11
3•
Groupe Lucien Barrière :
committed to culture
a • Film Industry
Groupe Lucien Barrière has had a special bond with the Film Industry right from the start.
The following event-partnerships are proof of the Group’s commitment:
• The American Film Festival and the Asian Film Festival in Deauville
• The UK Film Festival in Dinard
• The César Award Ceremony at Fouquet’s
b • Cultural Events
In partnership with local municipalities where the Group is present, Groupe Lucien Barrière offers 2,710
annual events which are an essential part of local entertainment: musical revues, concerts, plays, ballets,
exhibitions, shows and much more…
Several other cultural events are also hosted including:
• Enghien Jazz Festival
• Musical Moments at La Baule
• Montreux Jazz Festival (participation from Casino Barrière de Montreux)
• National Bordeaux Opera partner
c • Architectural Heritage
Groupe Lucien Barrière owns or operates buildings of major architectural interest. Many of the group’s hotels and
casinos were built at the end of the 19th century in the pure seaside resort style, and several are listed buildings today.
Architectural heritage in towns has grown thanks to new constructions designed and decorated by renowned and
talented architects and decorators:
• Jacques Garcia and Edouard François for the Hôtel Fouquet's Barrière in Paris
• Pascal Desprez for the Spark in Enghien-les-Bains and the Naoura Barrière in Marrakech
• Jean-Michel Wilmotte and Cardète & Huet Toulouse architects for the Casino-Théâtre Barrière in Toulouse
• Jean-Paul Viguier and Pierre-Yves Rochon for the Hôtel-Casino Barrière de Lille and the Casino Barrière de Blotzheim
12
II
Groupe Lucien Barrière:
figures and structure
1 • Groupe Lucien Barrière:
in figures*
Groupe Lucien Barrière* consists of…
37 **casinos, 33 in France, 3 in Switzerland and 1 in Egypt
• 6,485 slot machines
• 409 gaming tables
• No. 1 table games operator in France: 48.9% market share
• No. 1 slot machine operator in France (29.5% of all licensed slot machines in France)
• No. 1 casino operator in Switzerland (17% market share)
16 luxury hotels ***: 2,045 rooms and suites • 333,533 nights in 2009
131 restaurants and bars: 3,000,000 meals served
3 golf courses (74 holes)
Entertainment: Over 2,710 events (e.g. entertainment, top of the bill shows, revues, dinners, shows…)
6,669 employees
€1.065 billion in 2009 revenues, comprising:
• €923.5 million in total casino revenues broken down as follows:
- €735.2 million from slot machines
- €122.8 million from table games
- €65 million from other casino activities (e.g. catering. shows etc.)
• €138.4 million from hotels
• €3 million from other businesses
Hotels:
Casino:
86,7 %
Other businesses:
(comprising 79.6% slot machines,
13.3% table games and
7.1% other businesses)
* Figures as at 31st October 2009
** The Group operated the Casino Barrière in Malta until the concession and the operating licence expired on 15th June 2010
*** Including one under construction: the Hôtel-Balnéothérapie Barrière de Ribeauvillé (opening scheduled late 2011)
14
13 %
0,3 %
2 • Groupe Lucien Barrière:
structure
The Desseigne-Barrière family: 51%
The family founded the Group and has been the controlling share-holder for 3 generations.
Accor : 49%
World leader in catering and hotel services, Accor’s 2009 revenues amounted to €7.065 billion and employs
150,000 people in 100 countries.
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
Dominique Desseigne
JOINT MANAGING DIRECTORS
Christian Meunier
Jacky Sticker
MANAGEMENT COMMITTEE
Christine Deloy
Director of development, on-line gaming, marketing and sales.
In addition, Christine Deloy is also in charge of techniques,
institutional relations and brands.
Philippe Perrot
Finance Director in charge of financial control, treasury,
internal audit and IT
Nicolas Ricat
Director of Operations in charge of hotels and catering.
Laure du Manoir
Legal Director
BOARD OF DIRECTORS
Dominique Desseigne
Gilles Pélisson
Mathieu Pigasse
Yann Caillère
Sophie Stabile
Pascal Quint
Jean-Michel Barbier
Marc Vielledent
Philippe Carle
Arielle de Rothschild
Jean Todt
Marc Viénot
15
2 • Groupe Lucien Barrière:
structure
STRATEGY AND APPOINTMENTS COMMITTEE
This committee comprises four members as shown below. At least one third of the committee members are
independent directors.
Dominique Desseigne
Philippe Carle
Marc Vieilledent
Gilles Pélisson
Chairman
The main duty of the Strategy and Appointments Committee is to give opinions or recommendations to the
Board of Directors on setting and implementing the Group’s strategies, propose areas of growth, select investment opportunities and to review the Group’s performance.
The committee is also responsible for giving opinions or recommendations on directors whose appointment
will be voted at the general meeting. This includes organising procedures for selecting independent directors
and conducting the annual classification of directors as independent.
AUDIT COMMITTEE
This committee comprises four members as shown below. At least two thirds of the committee members are
independent directors.
Matthieu Pigasse
Arielle Malard de Rothschild
Marc Vieilledent
Sophie Stabile
Chairman
The four committee members have particular financial and accounting expertise. The duty of the Audit
Committee is to give opinions or recommendations to the Board of Directors regarding the financial statements,
internal and external audit and the Company’s financial policies, and to ensure that information provided to
shareholders and the market is clear and reliable,
REMUNERATION COMMITTEE
This committee comprises four members as shown below. The chairman and most of the committee
members are independent directors. No executives are included as members.
Marc Viénot
Philippe Carle
Pascal Quint
Gilles Pélisson
Chairman
The duty of the Compensation Committee is to give opinions or recommendations to the Board of Directors
regarding the remuneration of directors, the board of directors chairman, the chief executive officer and
managing directors. In formulating its opinions or recommendations, the committee must take into account
the January 2007 and October 2008 recommendations of AFEP and MEDEF on directors’ remuneration,
which have been consolidated into the AFEP-MEDEF Code that the board of directors will be asked to join.
16
3 • Groupe Lucien Barrière
in brief
The 100-year old family business is a precursor of the commercial and financial resort model. The Group fully
exploits its acknowledged operational excellence for its two main divisions: casinos and hotels. The establishments are in unique, strategic locations to attract a top-quality clientele.
Groupe Lucien Barrière is a benchmark on the French luxury hotel market, and is widely recognised in the
catering and leisure industries. The Group’s market position focuses on elegance, the French art de vivre and
excellence backed by the Barrière and Fouquet's brands. The hotels are located in the best locations, which fit
perfectly into their surroundings, offering authentic services, varied activities and top quality at all levels.
Groupe Lucien Barrière is No.1 on the French and Swiss casino markets. The Group owns casinos located in
the most attractive resorts around the French coast and in major cities.
The casinos welcome a wide range of players including novices and experienced gamers. Barrière Casinos also
offer cordon bleu cuisine, a lively atmosphere and outstanding shows thanks to large capacity halls.
In addition, Groupe Lucien Barrière aims to become a major on-line poker operator in France in partnership
with Française des Jeux and Online Gaming 3D, on the back of both their reputation and expertise and the
Group’s own technology, which will allow the offer to develop while ensuring it continues to meet market
expectations and potential changes in regulations.
17
4 • Groupe Lucien Barrière
establishments
IN FRANCE
a • Barrière Casinos
La Baule
Bénodet
Besançon
Biarritz
Blotzheim
Bordeaux
Briançon
Carnac
Carry-le-Rouet
Cassis
Chamonix
Dax
Deauville
Dinard
Enghien-les-Bains
Jonzac
Leucate
Lille
Menton
Nice Ruhl
Niederbronn-les-Bains
Ouistreham
Perros-Guirec
Royan
Ribeauvillé
La Rochelle
Les Sables d’Olonne
18
Saint-Malo
Sainte-Maxime
Saint-Raphaël
Toulouse
Le Touquet
Trouville
SWITZERLAND
Courrendlin
Fribourg
Montreux
EGYPT
Cairo
4 • Groupe Lucien Barrière
establishments
b • Barrière Hotels
Paris: Hôtel Fouquet's Barrière
Deauville: Normandy Barrière
• Hôtel du Golf Barrière
• Royal Barrière
Dinard: Grand Hôtel Barrière
Bordeaux: Pullman Aquitania
Enghien-les-Bains: Hôtel du Lac
• Grand Hôtel Barrière
La Baule: Hermitage Barrière
• Royal Thalasso Barrière
• Castel Marie-Louise
• Hôtel du Golf International
ONE HOTEL UNDER CONSTRUCTION
Ribeauvillé : Hôtel-Balnéothérapie Barrière (opening scheduled end 2011)
19
Lille: Hôtel Barrière
Nierderbronn: Mercure
Marrakech: Naoura Barrière
Hôtel & Ryads
5 • An ambitious and
well-balanced strategy
Groupe Lucien Barrière’s four main strategic objectives:
• Consolidate and bolster leadership in the French resort and luxury hotel sector
• Become the no. 1 European casino operator
• Become a leading French on-line poker and on-line multi-player games operator
• Step up growth in France and abroad while ensuring the Group’s financial stability
To boost the group’s leadership in France and expand its presence in Europe and abroad, Groupe Lucien
Barrière follows a rapid, balanced and long-term growth strategy, while remaining true to:
• Its values: to constantly uphold tradition and quality, a combination of expertise and skills, the epitome of
French art de vivre.
• Its market positioning: the group’s strategy is based on an attentive ear, hospitality and refined sensitivity
towards guests’ demands, plus a capacity of adaptation to each resort’s environment
• The founding family’s desire to retain a controlling interest.
In order to meet international customers’ demands and to establish the Group in the capital, Groupe Lucien
Barrière opened the Hôtel Fouquet’s Barrière on the Champs-Élysées in 2006. It is the first ‘palace’ to be built
in Paris since 1929, and is also the only one predominately French owned.
In France, three new establishments have added to Groupe Lucien Barrière’s French network while attracting
a larger European clientele, especially in the border regions:
• Casino-Théâtre Barrière de Toulouse (2007)
• Casino Barrière de Blotzheim (2008)
• Hôtel Casino Barrière de Lille (2010)
Abroad, Groupe Lucien Barrière is already present in Switzerland (Montreux, Courrendlin, and Fribourg) and
in Egypt (Cairo).
The Naoura Barrière Hôtel & Ryads in Marrakech, opened in 2009, is the Group’s first international hotel.
20
6•
Current developments at
Groupe Lucien Barrière
a • Hôtel Casino Barrière de Lille
Inauguration and schedule
• Groupe Lucien Barrière won tender offer 11th October 2006
• Temporary casino opened and first stone of real casino laid January 2008
• Real casino opened April 2010
• Hotel opening: September 2010
Location
In the centre of the flagship Euralille area between two stations and in the middle of the commercial and
business centre which has approximately 46,000 visitors per day.
Surface area / Equipment
40,000 sq metres in total, including 12,000 sq metres on two floors for the casino, a 5* hotel (awaiting formal
classification) offering 125 rooms and 17 suites, a show hall (1,200 seats) as well as 3 restaurants (gourmet
restaurant, fresh-food, rapid catering that can be enjoyed at the Brasserie or simply as take-away) and 4 theme
bars.
The Hôtel Casino Barrière Lille also offers guests an underground car-park (680 spaces).
Economic and Social Impact
• Strengthening Lille’s tourist attraction with a new international clientele, notably from Northern Europe
• Approximately 350 jobs
Architect
• Jean-Paul Viguier
Decorator
• Pierre-Yves Rochon
21
6•
Current developments at
Groupe Lucien Barrière
b • The Casino-Hôtel-Balnéothérapie Barrière de Ribeauvillé
Schedule
• 2005: opening of the Casino Barrière de Ribeauvillé
• 2006: Casino-Hôtel-Balneo-therapy project launch
• October 2008: beginning of excavation work
• 26th November 2009: first stone laid
• End 2011: planned opening of the complex
The Casino Barrière de Ribeauvillé currently has:
• 95 employees
• 152 slot machines
• 10 gaming tables
• 240,000 entries in 2009 (top 5 in Alsace)
• 37th largest casino in France
• 150 events / concerts / shows per year
The Barrière de Ribeauvillé complex in 2011:
• Total surface area of complex: 11,000 sq metres over 30 acres of land
• Casino 1,500 sq metres, including 300 sq metres fully adaptable for dinner shows, conferences and other events
• Hotel offering 58 rooms including 2 suites (extension to 90 rooms possible)
• Restaurant (100 covers, 200 sq metres)
• A bar lounge (80 seats, 200 sq metres)
• Balneo-therapy spa (3,800 sq metres, including 560 sq metres for indoor and outdoor pools)
• Car Park (580 parking spaces)
• 60 new jobs
• Expected clientele: 160,000 balneo-therapy guests per year, plus hotel, seminar, show and casino guests
• Total investment €24.7 million
Architect
• Cabinet Archi Tecture
Decorator
• Vincent Alliot, from White spirit
22
6•
Current developments at
Groupe Lucien Barrière
c • BarrierePoker.fr
Groupe Lucien Barrière and the Française des Jeux Group have launched BarrierePoker.fr
On 1st June 2010, Groupe Lucien Barrière and Française des Jeux announced they have set up a joint venture
to launch the Barrierepoker.fr brand on the French market. The objective is to offer safe and responsible
on-line poker for the general public. On 26th July 2010, the company was granted a poker licence with ARJEL
for the future website
The new company’s share capital is equally split between Française des Jeux and Groupe Lucien Barrière
(43.84% each) while On Line Gaming 3D holds the remaining 12.32%. Management will be shared by both
parent companies.
The partnership of Française des Jeux (no.1 French games operator), Groupe Lucien Barrière (no.1 casino
operator in France) and On Line Gaming 3D, already a Groupe Lucien Barrière partner for the development
of on-line gaming, marks the birth of a major French player on the poker market and multi-player on-line
games.
The partnership makes sense for both companies who share common values and the same vision of gaming
that complies with the law and respects the players. Groupe Lucien Barrière and Française des Jeux chose the
name BarrierePoker.fr to create a strong new brand, which would be a flagship and credible in the gaming
world. The company chose to set up its own platform, that it can develop in the future, which is secure and
controlled providing technological independence while giving the company the opportunity to develop a B2B
offer in France and internationally.
True to the ideals of both parent companies, the BarrierePoker.fr website will be accessible to adult players
of all levels from September this year. It offers the general public games combining dynamism, security
and responsibility, in line with the gaming model which both Groupe Lucien Barrière and Française des Jeux
promote.
As BarrierePoker.fr owns its own platform, it was designed to be progressive and will soon be completed by a
3D and mobile offer. BarrierePoker.fr will use the offline poker network, especially on the Barrière Poker
Tour. Strong synergies will be generated between the website and the tournaments held at Barrière Casinos
throughout France.
23
7 • Diane & Lucien Barrière
Foundation
In 1999, Groupe Lucien Barrière founded the Diane & Lucien Barrière Foundation dedicated to cultural
sponsorship, which is chaired by Dominique Desseigne. Designed to promote writing quality in the film
industry, the theatre and in variety by helping to distribute unknown authors, the Foundation is a leading
negotiator with production companies. Each year and in each section, a prize of €31,000 is awarded to one
piece; an €8,000 writer’s grant for the author and a €23,000 promotion grant for the producer.
The winners
Since the Foundation was founded, the juries (made up of entertainment professionals and celebrities) have
rewarded the following prize-winners:
Films
G
2000: Frédéric Schoendoerffer
« Scènes de crime »
G
2001: Philippe Le Guay
« Trois huit »
G
G
2002: Guillaume Nicloux
« Une affaire privée »
2003: Marc Esposito
« Le cœur des hommes »
2004: Arnaud Viard
« Clara et moi »
G
G
2005: Anthony Cordier
« Douches froides »
G
2006: Gérald Hustache-Mathieu
« Avril »
G
2007: Carine Tardieu
« La tête de Maman »
G
2008: Marion Laine
« Un cœur simple »
G
2009: Zabou Breitman
« Je l'aimais »
G
2010: Pascal Elbé
« Tête de Turc »
Plays
French Singers
G
1999: Noëlle Renaude
« Fragments d'Alex »
G
2000: Serge Kribus
« Le grand retour de Boris S »
G
2002: Gilles Granouillet
« L'incroyable voyage »
G
2003: Michel del Castillo
« Jour du Destin »
G
2005: Pierre Notte
« Moi aussi je suis Catherine Deneuve »
G
2006: Rémi De Vos
« Jusqu’à ce que la mort nous sépare »
G
2007: Louis-Charles Sirjacq
« Les riches reprennent confiance »
G
2008: Sebastien Thierry
« Cochons d'Inde »
G
2009: Alain Gautré
« La Chapelle-en-brie »
G
2010: Cyril Gely
« Diplomatie »
24
G
1999: Linda Lemay
G
2000: Paris Combo
G
2001: Clarika
G
2002: Bénabar
G
2003: Mathieu Boogaerts
G
2005: Camille
G
2006: Babx
G
2007: Emilie Loizeau
G
2008: Alister
G
2009: Ariane Moffatt
Groupe
Lucien Barrière
Groupe Lucien Barrière
Communications Department
Manuela Isnard • [email protected]
Marie-Alix Vignau Chancel • [email protected]
Barbara Bourcier • [email protected]
35, boulevard des Capucines • 75002 Paris
Tél +33 1 42 86 54 00 • Fax +33 1 42 86 39 44
www.lucienbarriere.com