COMPARISON UMEÅ2014

COMPARISON UMEÅ2014 - RIGA2014
*Riga reference: European Capital of Culture in Riga
– a Resounding Success: Click here
BACKGROUND
RIGA
UMEÅ
Population, city
Population, urban region
709 145
1 098 523
120 000
150 000/200 000
DELIVERY AND
LEGACY
RIGA2014*
UMEÅ2014*
International implementation
and involvement in programme
90 different countries
65+ different countries
Number of people attending
cultural events
Increased
Increased greatly +39 % in ticket sales
SCB survey (May 2014) shows
that 20 % of the population has
spent more money on culture
than recent years
Involvement in implementing
the European Capital of
Culture programme 2014
12,000+ participants
from nearly 100 cultural
bodies, national and
municipal cultural
institutions, and NGO
cultural organisations.
Total 13000+ participants
(+ 3 400+ volunteers, see down
below)
Project leaders: 536
Artists: 4864
Painters: 822
Cooperation partners: 2933
Marketing: 488
Others: 1127
Volounteers: 3 402
Hosts: 619
Proposers: 589
Not entirely producers: 1027
Others: 185
DELIVERY AND
LEGACY
RIGA2014*
UMEÅ2014*
Involvement in
implementing the Riga2014
artistic programme
1,900+ artists and creative
groups - directors, producers,
musicians, dancers, actors,
artists, and many more
creative personalities from
Latvia and other places.
5686+ artists and creative
groups
(of which 2945 women and
2741 men), 52 % women, 48 %
men
Volunteers
3,700+ “Riga 2014”
volunteers (2,202 from Riga,
980 from near Riga, 525
from other Latvian regions)
contributed to Riga2014
Programme. Youngest
volunteer was 14 and oldest
83. Average age was 22
years, 83% women and 17%
men.
3 400+ volunteers
(1903 women, 1499 men,
56 % women, 44 % men)
To date (up to 1 Dec), more
than 1.5 million people have
attended “Riga 2014” events.
800 000+
+39 % in ticket sales
Attendances at ECoC
events, concerts, theatre
screenings, festivals and
exhibitions
Source: Project owner survey
Live broadcasts on
television and radio or
streamed online via the
internet.
Latvian Television viewing
Web site statistics
www.riga2014.org cultural
portal for ECoC Programme.
Since launch in April 2013,
651,000 unique users have
visited the site. Latvianlanguage section 452,000
users, English section
127,000 visitors, Russian
section 72,000 visitors.
Umea2014.se, Swedish and
English sections.
In total, portal published:
5,544 articles,
1,705 photo galleries,
269 video recordings and
202 audio recordings.
32 live, online broadcasts
from ECoC events (Portal
hub)
In total, published on
Umeå2014:
Published ECoC articles
Riga2014 events, concerts,
opera and other activities
reached a total 6.2 million
views.
Umeå2014s media analysis
report, but a rough – but low
– estimation of gross reach via
Swedish TV and radio is 45
million people from November
2013 to January 2015.
Unique users: 306 000
Since launch in January 2013:
Unique users: 446 872
Unique Swedish users: 338 374
Unique foreign users: 108 498
Articles; 1 364
Photos; 2 844
Video recordings; 205 (on
Youtube – 72 during the last
two years)
Live online broadcasts,
(Bambuser); 583
DELIVERY AND
LEGACY
Accessibility to culture
RIGA2014*
UMEÅ2014*
Impact assessment study of “Riga
2014” Programme:
63% of events were free or freely
accessible (freely meaning outdoors,
in parks, etc.); provisionally,
37% of events required an entry fee;
at 37% of events audience comprised
not only spectators, but either a)
participants; or b) both spectators
and participants.
(Data source – Analysis and
typology of “Riga 2014” projects
according to different features,
SCB study, overall
The study will be ready in May
2015.
Doctor of Sociology, sociologist Gints
Baiba Tjarve)
Tourism effects
Number of foreign tourists in Latvia
the year, the second largest increase
in Europe in that period. Most
of that happened thanks to Riga
being awarded the title of European
Capital of Culture and focused cooperation with the Latvian Ministry
of Foreign Affairs, all Latvian
representations abroad, the Latvian
Institute and tourism authorities in
promoting ECoC events in Latvia
and worldwide for several years
beforehand. (European Travel
Commission)
Media coverage
As early as in 2013, foreign media
took interest in Riga’s role as a
ECoC. Up to Dec 1st, there had
been 1,503 foreign articles, reports
or TV spots about Riga as ECoC,
created by media representatives
from 66 countries (in total, 460
foreign journalists visited Latvia, a
further 100 or so foreign journalists
are expected for the European Film
Academy Awards ceremony).
*Riga reference: European Capital of Culture in
Riga – a Resounding Success: Click here
Foreign tourists; guest nights
in Umeå: + 27 %
Overall Umeå tourism; guest
nights in Umeå: + 24 %
Overall Sweden tourism: SCB
study will come in May 2015
During the period of Nov 2013
– January 2015:
Foreign articles; 1058 (only
counted from Denmark,
Germany, Poland,
Netherlands, Spain, GB,
France, Italy, Russia and
China)
Swedish articles; 822 (local
media from the Umeå region Is
not included)
International press trips to
Umeå and Västerbotten after
the tour in Europe, autumn
2013: 14
Media representatives during
2014: 200+
Geographic coverage: 50+