brand book - La Morena

BRAND BOOK
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THE BRAND
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History
Founded in 1986 by Frank and Gilbert Ros, the Paco Chicano brand
was born out of the neo-romantic movement from Andalusia.
Paco chicano soon reveals itself as a mystical yet avant-gardist shifted
universe, flled with rocknroll and edge. The two brothers and Spain
natives decide to make a bet from their early start: to revolutionize the
world of Fashion through playful use of their glamorous and novative style.
Their success takes off in 1988 after producing the cover of the famous
Gipsy Kings' album entitled "Mosaïque", which sold millions of copies
accross the globe, therefore propelling them to the top of their glory.
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History
The acclaimed album cover made for
the Gipsy Kings by the duet Paco
Chicano, the Ros brothers.
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Values
Frank and Gilbert Ros are primarly respected for their strong
attachments to traditional values, their main focus being to romantically
develop a sense of tradition in the RTW (ready to wear) feld.
Values such as respect, family, love, and spirituality are strongly reinforced
and represented through the brand image. The Virgin Mary for instance,
and idyllic symbol for Paco Chicano, remains a timeless fgure.
Bohemian style, glamor and luxury prevail as well, adding a sense of
sensuality that is set off by a rich palette of colors tinted with a golden key
touch, An invitation to a whole new realm of seduction, grace and poetry.
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Values
Peace, love and oneness are the main
messages conveyed by the Ros brothers
through their creative designs. To do so, they
will not hesitate to constantly put themselves
forward in the media by collaborating with
different agencies and partnering up with
companies for major events such as ecological,
humanitarian, etc..
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Values
Humanitarian actions
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Participated in Brazil's NGO with Amazon
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Participated in humanitarian actions for Africa
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Created a series of t-shirts with Transat/ Jacques Vabre
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Charity gala in collaboration with the "Intervida" NGO in Madrid
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Created the Spanish solidarity tree logo
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Values
Humanitarian actions
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Creative design for Salvador Dali's opera "Being God"
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Creative design "Dali's Aucas by Franck & Gilbert"
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Foundation Gala for "The wells of the desert"
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Paco Chicano sold at Christie's in favor of the Spanish foundation "Chain of
Hope"
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Target
Through its various emblems and symbols, the brand targets a range of
people who tend to follow trends and traditional cultural values such as
romance, love and the spiritual. Fashionistas of all ages are constantly on
the lookout for new trends designed by the iconic duo of brothers, Frank
and Gilbert Ros, founders of the brand Paco Chicano.
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Target
The emblematic t-shirts are worn
by both fashionistas and celebrities
throughout the world.
Pete Doherty
Michelle Rodriguez
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Collections
Neo-romantic : Roses, hearts, doves, babies
Spiritual : Virgin Mary, crosses, angels, Jesus
Rock : Fire, gothis font, hearts, chains
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Collections
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Collections
Rock
Fashion show in Moscow
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Collections
Rock
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Collaboration
The Paco Chicano brand launches a collaboration with the tennis
brand Bensimon in order to create a unique yet trendy shoe model.
The four brothers, Frank & Gilbert Ros and Serge & Yves Bensimon have
been close friends for nearly 30 years and have partnered up in this
successful adventure to give rise to a colorful tennis collection.
An assured hit for Summer 15' !!!
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Collaboration
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THE BROTHERS
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Background
The brothers Frank and Gilbert Ros were born in Lorca, a small town
of Andalusia, from a Cathedral restorator father and a seamstress mother
who dressed all of Spain's aristocracy. The Ros brothers were raised in a
bohemian and artsy universe, which gifted them with an open mind and a
pronounced taste for aesthetics and elegance. As early as 1986, they
revolutionize the fashion industry with their innovative style and glamor,
quickly becoming the ultimate fore-runners of "neo-romantism" as well as
what was called the "Latin mystical touch". Their freedom of thought was
revolutionary.
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Trendsetters
The brothers had always known how to stand out from other market
parts players, specifcally through using their undeniable sense of
innovation and boldness. Within 30 years, the brothers came up with
many trends and always were able to exploit patterns before they even got
created. They were fore-runners when it came to using Swarovski crystals
for RTW collections and were faithful spokespersons each time a
movement was meaningful to them.
These ideas and trends were subsequently applied by many houses later
on, throughout their collections.
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Trendsetters
The Paco Chicano house has successfully imposed its unique style for
almost three decades. Perceived as precursors and trendsetters, the
brothers have witnessed many renowned houses follow their precious
romantic-spiritual current, houses such as Dolce & Gabbana, GIVENCHY
or BALMAIN.
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Dolce & Gabbana
Dolce & Gabbana
Paco Chicano
Paco Chicano
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PRESS-KIT
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Media actions
Fervent admirers of art, music and cinema, the Ros brothers do not limit
their expertise to Fashion. Throughout ages, they have found a way to
incorporate their unique style and designs into modern Arts, therefore arousing
media interest accross the globe.
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Music
Media actions
Creation of the Gipsy Kings album cover
Creation of the international musical channel MTV logo
for Latin America
Cinema
Congratulations by Pedro ALMODOVAR
Outfts for the movie "Prêt-à-Porter" by Robert
ALTMAN
Outfts for the movie "Carmen" by Carlos SAURA
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Media actions
Art
Designing of the "Gitanes" logo upon release of the
book and exhibit "Gitanes creations by famous fashion
designers" for SEITA.
Makeover of the renowned doll "Blythe" by Paco
Chicano, exhibited accross many international art
galleries.
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French Press
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VOGUE
Magazine
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ELLE
Magazine
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GALA
Magazine
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LE BON MARCHÉ
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FRANCK ET FILS
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International
Press
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VOGUE ESPAÑA
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The New York Times Magazine
Constantly revolutionizing the industry of
Fashion, Paco Chicano launches a sibling
jeans brand entitled "Ninos de Lorca", a
bright and colorful palette of jeans,
introducing the frst models of hipster
jeans on the market, slims and trumpets
with gold embroidery.
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MUSES & FRIENDS
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Muses & Friends
// PENELOPE CRUZ / SHARON STONE / EVA LONGORIA / CHARLOTTE RAMPLING / JANE
FONDA / PARIS HILTON / NAOMI CAMPBELL / NICKY HILTON / LINDA EVANGELISTA /
MICHELLE RODRIGUEZ / MARIA CONCHITA ALONSO / PAZ VEGA / KATE MOSS / SOPHIE
MARCEAU / CLAUDIA SCHIFFER / BERENICE BEJO / CAROLE BOUQUET / ANNE
PARILLAUD / ROSSY DE PALMA / AGNES VARDA / CHANTAL THOMASS / INES SASTRE /
NOEMIE LENOIR / CLOTILDE COUREAU / KAREN MULDER / JADE JAGGER / FRANCA
SOZZANI (VOGUE ITALIE ) / AYO / MADONNA / JENNIFER LOPEZ / BRITNEY SPEARS /
JANET JACKSON / LATOYA JACKSON / SHAKIRA / MARY J BLIGGE / MACY GRAY / KYLIE
MINOGUE / NENEH CHERRY / VANESSA PARADIS / BRANDY / PUFF DADDY / SNOOP DOG /
PHARRELL WILLIAMS / KANYE WEST / NE-YO / ENNIO MORRICONE / PETER DOHERTY /
DAVE STEWART / DEPECHE MODE / BOBBY BROWN / CERRONE / JERMAINE DUPRI / LES
GIPSY KINGS / CHICO ET LES GYPSIES / CISCO REYES / GARY DOURDAN //
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Muses & Friends
// ROBERT DE NIRO / JAMIE FOXX / SYLVESTER STALLONE / JEFF GOLDBLUM / MIKE
TYSON / PETER COYOTE / MICKEY ROURKE / STEVEN BAUER / PEDRO ALMODOVAR /
BILLY ZANE / ROMAN POLANSKI / TOM SIZEMORE / JEAN-MARC BARR / MICHAEL
EMERSON / NICOLAS CAGE / LAMAR ODOM / JAMES GOLDSTEIN / JEAN PIERRE MOCKY /
FREEMAN WHITE / BOKEEM WOODBINE / SAID TAGMAHOUI / MALIK BARNHARDT /
SERGE GAINSBOURG / VINCENT CASSEL / JEAN-PAUL GAULTIER / KENZO / FRANCOIS
LESAGE / PIERRE CARDIN / HUBERT DE GIVENCHY / JEAN-CHARLES DE CASTELBAJAC /
AGNES B / PHILIPPE DE MARCHELIER / GILLES BENSIMON / MAURICE RENOMA /
BARBARA BUI / ROBERT COMBAS / CATHERINE MALANDRINO / TOXIC / RAFAEL
NADAL / RAFAEL AMARGO / FREDERIC BEIGBEDER //
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Distribution
USA
Saks Fifth, Bergdorf Goodman,
Barneys, Henri Bendel,
Bloomingdales, Macy 's, Maxfeld,
Ralph Davies, Fred Segal, Charivari,
Kitson, Stanley Korshack.
FRANCE
JAPON
Beams, Hollywood Ranch Market,
Mitsukoshi, United of Arrows
Rosebud, Isetan, Takashimaya.
ENGLAND: LONDON
HONG KONG
Joyce.
Galeries lafayette / Printemps / Bon
Marché / Franck et Fils / Victoire /
L'éclaireur / BHV / Joseph / Kabuki /
Galerie 66 / Autour du Monde Jeans /
Club 55 St-Tropez
Harrods, Duffer of St-Georges
ITALY Raspini / Firenze / Tony boutique /
Penelope
SPAIN
Exception Madrid & Puerto Banus
Marbella
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[email protected]
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www.pacochicano.com
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