to newsletter. - Seasonal Specialty Stores

NEWS
SwimmingPoolsand Supplies. Patio Furniturer BilliardTables. ChristmasTrim. Hot Tubs and Home Spa
V O L U M E7 N o . 1 . G R A N DO P E N I N G
S A L EE D I T I O N. S a l ee n d sS u n d a y ,A p r i l 3 0 t h , 2 0 O O
Wetve Moved!
Is
il.
"/ -l
We're now the world's largest Seasonal
Specialty Store.
by DennisDiPaolo
Seasonal
SpecialtyStoresis beginningits third
decadein the Nashuaareaby movinginto a giant,
new superstore
in Arnherst.We arenow oneof
the largestseasonal
storesin the world.
Fint, somebackground.Our storeopened
originallyin SimoneauPlaza(now GlobePlaza)in
Nashuain 1981. In thosedays,thatwasthe edge
of town! The storewasownedby lhe Robelle
pool chemicalcompany,andwascalledFactory
Whg do 8O%of
our customers use chlorine-fre
instead of chlorine or bromine?
Because they
want a pool
thatts fun ...
not work!
Wapted:100poolsto helptest
Baquacil".the Next Generation
Seeoage 3 for details
than "BUY3 GETI FREE!"
Thisis a MUCHbetterd.ea.l
(That'sthedealthatotherstoreis runningright now)
tr BAOUACTL - BAOUASHOCK n BAQUACm'CK50
23.*
Detbonk
one ,9.9g Sa\. 20%
11.98 ot urtp
O4.l.9otav.20
ll.9E pernnte
Ory ll 99sott 20*
frod DaseI
We've Moved! coditro€{t
PoolsandGameTables.Our current Snow Village ceramic houses.
Kip McEwen,wasthe JeanneandI tre bothdealeradvisors
storemanager.
manager,and our to severalof our vendors.
initial assistant
Tod Blancurrentservicemanager,
Mostimoortant.thelovaltvof our
studentand
chard.wasa hish sch-ool
ind our staff hasallowed
parttime empl6yee.Jeanneand I customers
as us to createa businessthat reflects
werein thecorporateheadquarters
vice presidentmarketing,and chief our own personalethics. Every
to do
emoloveeis fullv emDowered
decorator.
In the early 1980's,we built a what'i rieht.
-do nit ma-tterthe cost,
whatis
chainof elevenstoresin New En- atwaysto andrecommend
and
always.
customer,
best'for
the
tenamed
them
as
Seasonal
eland.and
SpecialtyStores. Throughoutthe always,alwaystell the truth.
wealsomovedthecompany's
1980's
Bv 1994.Jeanneand I wereable
focus from its initial purposeas a
on our own home.
discountoutlet for Robelle'sover- to savea deDosit
stocksto a hish qualitv.service-ori- ln 1995.we-wereableto Davoff the
enteddealerof nationai name-brands. initial Ioanson the busihels. By
thatrequiredsellingthe 1996 we had reallv outerown the
Ultimately.
ln or- Merrimackstore(whichwe leased),
stores(mostlv[o emDlovees).
givethe'knowledge,
but it took a few moreyearsto save
them
der to
and control that only up the depositon the new Amherst
experience
coines with owners on the floor slore.
with thestaff.
workingside-by-side
To thoseof vou from Nashttaand
In 1989.Jeanngand I sold our theeast.veswe did look in Nashua
house.borroweda hugeamountof first, but'thereisn'tany largeretail
store. land left! Bv the sametoken.we're
monev.andboughttheNashua
Then,we move-dit to a largerloca- only Ll mifewestof theold store.
Noiv that the Amherststreetlights
tion in Merrimackon Routel0lA.
timed,that'sonly I 1/2minutes.
a
new
sign,
and
are
We couldn'taftbrd
seasonal
SoecialtvStoresis a federal- However,thenewstoreis way mote
tradi:mark,
so otlrname efficient. We'li setyou in andout at
ly repisterdd
is still plural. we do belongto an leastten minutes-faiter.
ot storesmoslIycomprrsassocratlon
Efficiencv was our first soal,
inp former storesof the orieinal
we
are
all
individually
Since
I desii:ned
andbuilt theatore
but
ch;in,
and
owned,andarequiteoftenin compe- mvself. I could makeit fit mY
-know
vriur nieds verv closelv. We
tition with eachother.
ihatoeooleleadvervbrisvlivesthese
have davs.ariddon'tneedto'kill time in
Our tenvearsin Merrimack
or chasingaroundfor products
and suc- Iin"es,
broushtus inuch happiness
cess:due to a wonderfulstaff and thatarenot in stock. The warehouse
hasgrown holds 36 tractor trailers wo.th of
customers.
Our reDutation
to the Dointthat'we can ma-intain oroductwithoutDuttinsanvthinqin
conlinuous
srowlhwith a vervsmall ihe aisles. That's ove-r40 trailers
budget. By far. fhe ma- when we're full-not to mention
advertising
JOfllyOl o-Urcustomefscome to us, 6,000squarefeetofoutdoorstorage.
because
of tne very ntcerecommenIt's a verv short walk from the
dationsmadeby ouacurrentcustomers. That hasallowedus in turn, to pool chemicalsto the front counafford senerousreturns,Iots of free ier-where thereare now four cominstead
of one. The
serviceiand repairs,staff training, Duterrepisters
charitvwork. and un- CustomeiPick-UDdoor is even
scholarshios.
closerto wherevouprobablvoarked.
usuallyhilh {for reiail)salaries.
andvoucaneasilvolll rishirlDto it.
Currentlv. we are the second- Witli six waterla6s,wi now haue
larpestbilliarddealerin New Ens- wha! aooearsto be the lareest
oool
-Ameiica.
lan'dandthe only pool and spastoie water laboratorvin North
in New Hampshireto be namedto Even so. the riew nisht deoositis
rhe Aqua 100 top dealersin North even easierto use. The PartsDeAmeriia. We are one of the partmentaloneis biggerthan some
Iargest
dealers
of Baquacil competitors
entirestore!
country's
pool themicals, Sharklinepbols,
is
iasual
ThePatioFurnitureDepartment
Starbfiphtfilters.Telescope
flrnituie, Olhausenpool tiibles,and now open enoughto move a baby
strollercomfortably,and the Solarirelaxingareato
um is an incredibly
trv out a set awav trom the fiantlc
pice of the Pool Department,
The new Hot Tub and HomeSpa
featuresovera dozenhot
Department
tubs on display,with four running.
iest-drive.we havea
For a priva-te
room with chaneins
chaneing
lockine testins
-stereo
-"-foi -all
area.ihower.
and
- VCR
area,
ii;;fii;;i.'"f fi;;:
The liphtins in the old storewas
so bad, tlat l-sort of over-didit in
Amherst.We canlishtevervdeDartment(overa dozentreas)with \ihatever kind of lighting in which you
use the product. For instance,the
haveverv
ooolandoatiodeoartments
irnusualliehtstha'tshowcolorsin thi:
same tonds as daylight. The new
DesienCenter. where you might
chooiecolorsfor patiofuiniture,6ar
lighting
different
stools.etc.has.four
nalogen,
tluolncandescenl,
sources:
rescentand artificial daylight.
For vour comfort and convenience,we have a coffee shop
(coffeeand tea is free).an enlarsed
children's
vouns
olayarea.andaTV
-for
lrea
older ihildren to watch
classDisnevvideos. A permanent
room-will allow ui to offer more
consumerseminars,and a CAD/lnternet comDuterwill allow vou to
desisndecksand Dlavrooms.
or to
chec-i<manufactureiweb sites for
moreinformation,withoutleavingthe
store,
The new musicsvstemusesBose
CD
sDeakers
and satellite-supplied
oiralitvmusicwith no coiunercials.
The lareersoacemeansthatvou can
get awa--y
frbm Tod when he starts
srngrngr
All that, and we we.e able to
protectthe local wildlife, setasidea
brotectedhabitat.and even build a
irestins site for the turtles from
StumtPond.TheAmherstConservation Committeewas nice enoushto
honorus recentlyfor our effor6.
Jeanneand I (with Vito and Valentine,the BostonTerriers)thankall
for helDingus
of our lovalcustomers
to create-this
environment,
aridielcomeevervoneto comevisit whata
greatSeas6nal
Storecanbe.
Baquacil' the Next Generation
will be herethis year. Would you like to test it?
by DennisDiPaolo
ln earlv Februarv.Jeanneand I
attendedi very spdcialmeetingin
AcaDulco.Mexico, of Baauacil's
fifteenbestdealers.We weri asked
to run the Betatestinqof a product
'seneral
due to be introduced
1o the
publicin 2001or 2002.We'v:ebeen
waitins a while for this-a Droduct
with all the featuresof Baouacil.but
unlikeanvDoolsanitizercuirentlv
on
'oink
the marliei, able to prevent
slimeand water mold beforeit sets
started.
The vounserlab suvs (obviouslv
Seencallineit
all Starfrekfans)hav-e
internallv.Baouacilthe NextGeneiation. Th-eoldtir suvs (mv asel have
beencallineit S6n-ofBa"oua:cil.
The mirketine deDarimenthas
finallvdecided
on-Baouacil
Ultralin
a spelialpurplebonle).
A smallsrouoof our customers
will be able-totiy it this summerif
theyagreeto keepa calendar/diary
of
howthevusedit and how it worked.
As in orevioustestsrun bv us. we
will euarinteevour costfor ihe summer,-and Baqlacil will give your
Dool extra sDecialattentionby a
jusi to
iesearchtechiricianassigned
our Dools.
lfvou'vebeenusinsBaquaPlusto
treatirr oreventBiosliire.vou'll love
BaouacilUltra-assuminsit worksas
wefl in thesetestsas it did in previous tests. It brings you back to
monthlv shockingand eliminates
entirehishocktest'ineor Baquacheck
50 additions.
Anyonecan use BaquacilUltra,
probablygoingto choosea
andwe'r^e
range or Dool wDesano customer
orofilesfoi thist?!t. Ifvou are willing to keeo track of vciurresults.I
hiehlv reciimmendthit vou ioin rhe
pr-ogiam.Do so as soon'aso"ossible.
iho[gh. We have not beenallotted
enoughBaquacilUltra to provide
everyonewho will probablywant to
Iry
- lt.
Of course,the new productdoes
not have EPA aDDrovalyet. isn't
scheduled
to showriDuntil it receives
aooroval
in earlvMav.We'll orobabli reserve
it all in ADril.Yoir best
bei will be to comein-asif vou were
goinsto Dick-uovourseason''s
suDDlv
durin'gth'eApril 6ranCOpeningSdld.
We'll review the details.eet vou
anythingyou needright thEn,lnd
write uo an orderfor theneworoduct
if you want to try it at April orices.
Comeback for vour ooei np'water
balance,pick-upyour B'aquacil
Uttra
then, and start up on the test pro-gram.
By now. I suspectthatyou know
me. There will be Dlentv6f written
informationin the itore-by the time
we needit for you. I'll see'to it that
vou havenothinsto loseand evervihing to gain aflong as you use'it
accordingto directionsandsiveusan
honestaicountinsof how ii worked-
Pool ScheduleSchedule
We'regoingto try a scary(for me)
experiment
thisyear.Instead
ofhaving
onepoolschoolin earlyMaywith 100
people,we're going to try to have
smallerclassesin our new training
center,everyotherweek.
PoolSchooll0l
Introductionto PoolCa.e
Wednesday,
7-9p.m.
M a y3 , 1 7 , 3 1
June14,28
Freeto all, but ple{seregister
in advance.
Grand Opening Sale
Marquis soas& hot tubs
Save$500'-$1500on anvhot tub in stock
Above Ground Pools
Save$120to $690on evervcomDlete
PremiumPoolPackase
Billiard Tables
FREE DeluxePlayingPackase
$150valuewith silectedtablEs
PatioFurniture
Saveup to $500on selectedsets
ChristmasCollectibles
Nothins'son sale.but Seraphim
Aneels.
FontaniniNativitiesare arrivinp
oa|ly:
andon displayall year long.
Our goal is 10096 customer satisfaction.
It is alwavs our intonlion to havo all advsrtissd n€ms
readily availabls for sal€. Occ.sionally. .n adv€rtis6d it€m
may nor be av6ilabla b€caus6 of sales abovo anticipat€d
domand or c rcumsrances b€y
SeasonalSpecialtyStores
One SeasoralSquare
t20 Roure 10lA
Amhersl,NH 03031
Whon6ver reasonabld and po..ibl€, i.inchEck€ ar€
isswd or. comparabls value will b€ olr€r6d.
WhiLa wo do ou b€6r to tvoid p inaro 6"o's, s€ do
Bssrve th6 iioht ro coifoct any in.ccurats p ces or
doscripuons at th6 poinl of purchaso, All itsms are not
necas*riv sal6 items or mark.downs, blt al rapres€ni
waranry inlormarion i6 k€pt .r all 6tor.s lor your
insp€ction. ll is olr.dvic6 nov€rto buy an it€m sticny on
th€ basir of the waranty alon
produ.l s quality and .epltauoh.
Wo wiil mak6 6v€ry 6ffon io fill 6v6ry ord6r. and lo
issuo rainchacks wh€n thoy.16 availablo.
OpnuNG
Snrn
Gnnxn
EveryPool Supplyis on Sale
Save20%to 70%
off the lowestmarkedpriceon anyswimmingpool,chemical,supply,accessory
Take2Oo/o
or part in the store.That'sright -if it's alreadymarkeddown 60%, you can stilltake
off that! Theonlyexceptionsareabovegroundpoolsthemselves,
andthings
another2Oo/o
pool
tables,hot tubs,etc.
that havenothingto do with pools-likepatiofurniture,
.
a
.
.
.
Chlorine
Bromine
Filters
Liners
Decks
.
.
.
.
.
Auto PoolCleaners
SolarHeatSystems
Parts& Repairs
Sandor DE
SolarCov€rs
.
.
.
.
.
CoverPlmps
SolarReels
Fios€
Ladders
All Chemicals
.
.
.
.
.
Bioguard
Baquacil
HTH
Target
Robell€
Knocking
Opportunity
lf you're alreadya customerof ours, you've alreadvnoticedthat out stafl membersalwayss€emknowledgeable,
professional,
and happywith their work. W€ lry vsry hardto keepthem happy,motivated,and appreciated,
We havoalso found thal our customorcand childrenof our customersalsomakegteat stalf membsrs.Wg havea
few choicepositionsavailablenow. lf you or someoneyou know is interested;we can use professional,pan-timg,yearprofessional
for th€ patio{urnitursandbilliaad
An intelligenr,
mannerandsenseof
roundsalesassociates
departments,
part-timewintersand full-timesummers,Teachers,collegestudgnts
styleare a must. We can also use somegeneralistsr
andwork aroundschool
andhighschools€niorswouldfindthis to be a greatjob. We olfercollsgescholarships
However,we arecompletely
vacations.
opento anyage/race,creed,or anyoneelss,
If you're a new swimmingpool owner,you'll wantto know moreaboutus.
CoME vlsrr ouR ALL-NEW SUPERSToRE
OneSeasonal
Souare
120Routel01A * Amherst,NH
Only 1 rnile west of the old store,between
WinchendonFurnitureand Sundance
Snas.
(603)880-8471
Motr-Eril0-8: Sat l0-5: Sunl2-5
Yourstorefor style, semice,and selection."
Visit us on theweb:www.seasonalstores.com
Anfu Joryow-ka1gnl CnAt-Cod ,tut!
you pay
No amual ree.No mteresrrr
ihe 6at month-onlv l8% A-P-R-
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