media kit

Transcription

media kit
Media Kit 2016
Overview
CONNECT WITH SUCCESS
As Canada’s only diversified media property dedicated to business strategy, management
tactics and innovation, Canadian Business connects savvy marketers with today’s most dynamic
executives and entrepreneurs. Across platforms from print and digital media to proprietary research
and events —and including its sister brand, PROFIT— Canadian Business creates ideal environments
for reaching today’s most dynamic business decision-makers. How? By sharing insights and making
introductions that spark success — and putting marketers at the heart of the conversation.
EDITOR’S LETTERFrom the Editor
EDITOR’S LETTER
JAMES COWAN
CANADA’S #1
PAID-CIRCULATION
BUSINESS MAGAZINE
EDITORIAL DESIGN
DEPUTY EDITOR ART DIRECTOR
IN EVERY ISSUE
IN 2015, IT’S TIME TO PUT
THE BOYS’ CLUB ON NOTICE
Canadian Business is the country’s
media brand dedicated to fueling
the success of entrepreneurs and
executives.
WeCanadian
believe good
advice
This month,
Business,
alongside
our
sibling publications
broadcasting
is a precious
commodity,and
so every
outlets
at Rogersan
Media,
launchedmix
Project 97,
issue contains
unparalleled
a year-long discussion about sexual assault,
of in-depth reporting, practical
abuse and harassment. We were motivated
tips and expert commentary. We
by the high-profi le assault cases in 2014,
think innovative
ideas comeagainst
from former
which
include the allegations
unexpected
places,
so
we
bring
CBC host Jian Ghomeshi and comedian Bill
Cosby.
The
initiative
its name from
together
insights
andderives
ideas from
the
97%different
of sexual sectors
assaults that
committed
against
across
will help
women
that
are
never
recorded
by
business leaders find future successpolice.
It’s a percentage we’d like to do our part to
while offering the pragmatic pointers
help reduce.
that will get them through today.
Beyond the Ghomeshi case, 2014 also saw
Most ofofall,
we believe
that leadership
claims
workplace
harassment
at Amerimatters.
So every
part ofas
Canadian
can
Apparel
and Tinder,
well as Zillow,
aBusiness—our
$4.5-billion real
listings
company
printestate
magazine,
our
where
an
employee
alleges
she
was
tablet editions, our newsletters and regularly
propositioned and
received
lewd phoour website—strives
to ensure
that
tos from her supervisor. While reasonably
the country’s business elite has the
sound statistics exist to reflect the problem
knowledge and insight that they need
of sexual violence as a whole, there are scant
for their companies
to thrive.
numbers
when it comes
to its prevalence
in
the offiCowan,
ce. Too Editor-in-Chief
often, we’ve been forced
— James
to rely on decades-old estimates when discussing a very current problem.
But a recent Angus Reid survey offers disconcerting insight into the modern office.
IN 2015, IT’S TIME TO PUT
THE BOYS’ CLUB ON NOTICE
David Fielding John Montgomery
MGMT
INVEST
It’s pronounced management. And it’s
the most important job of executives
and entrepreneurs. This section in Canadian
Business empowers CEOs and other
business leaders to achieve their ultimate
potential. How? By celebrating and analyzing
It’s tempting to interpret these results as
the successes of men and women we
confi rmation that some harassment is an
admire, and exploring the leadership tools
act of misunderstanding. Men—particularly
and tactics they use to stay ahead.
older ones—simply don’t know what makes
their female colleagues uncomfortable.
PROFIT
But that’s just an easy excuse. As Beth Quinn,
Entrepreneurial thinkers want to know
a Montana State University professor, wrote,
what’s coming next—and where to find
this harassment should be viewed as “acts
opportunity now. PROFIT explores the
of ignoring” rather than “states of ignomost influential business trends, points
rance.” Quinn conducted a study of “girl
the way to hot new markets and explains
watching”
at the office, and found that men
cutting-edge management thinking. It’s
claimed
that
staring
at business
their co-workers
essential reading
for small
owners,
was
harmless.
Yet,
when
pressed,
they concorporate CEOs and anyone else who
ceded
they
would
be
unable
to
defend
the
owns the bottom line.
practice if confronted and wouldn’t appreciate it if placed in the women’s position.
“If men simply ‘don’t get it’...then they
should not be able to see this harm when
envisioning themselves as women,” Quinn
notes. These guys often know exactly what
they’re doing—but no one is calling them
out on it. That’s a culture problem.
*
The dispiriting fact is that a single workplace seminar is unlikely to change attitudes
(one researcher even found men ogling the
*Source: Vividata Fall 2015, based on Total Brand Footprint
female actors in an anti-harassment video).
What does help is a multi-faceted anti-harassment policy. Companies need a suite of active
TOTAL
READERSHIP
JAMES COWAN
PUBLISHER Ian Portsmouth
EDITOR-IN-CHIEF James Cowan
EXECUTIVE EDITOR DIRECTOR OF PHOTOGRAPHY
Carol Toller Ronit Novak
COLUMNISTS
MANAGING EDITORS DEPUTY ART DIRECTOR
Mark Brown Taryn Dufault
“Capital ideas for your portfolio.”
(Reports and Rankings) DESIGNERS
This section offersMichael
the same
incisive
McCullough
LeeAndra Cianci
(Western Bureau) Chris White
investing adviceGraham
that F.readers
expect
Scott (Digital)
In each issue, award-winning author and
advertising legend Bruce Philp offers his incisive
view on the world of branding while Kevin
CONTRIBUTING DESIGNERS
EDITOR-AT-LARGE
from Canadian Business,
with anStephanie Firka
Carmichael delves into the broader economic and
Joanna Pachner Scott Gibbs
increased emphasis on
the
needs
of
political issues shaping business today. Joining
SENIOR EDITOR ASSISTING PHOTO EDITORS
Aarts with
C-suite investors. FromDeborah
dealing
these esteemed writers is Deborah Aarts, who
Lee McVittie
It’s tempting to interpret these results as
This month, Canadian
Business, alongside
SENIOR WRITER Shelbie Vermette-Grant
stock options to the strategies
of Christie
the top
offers a no-nonsense view on entrepreneurship
Vuong
Joe
Castaldo
our sibling publications and broadcasting confi rmation that some harassment is an
money managers, weCOPY
giveEDITORS
executives
and innovation.
PRODUCTION
outlets at Rogers Media, launched
Project 97, act of misunderstanding. Men—particularly
EDITOR
Jen Cutts PRODUCTION
the advice they need toLisa
invest
wisely.
Fielding Mark Ocampo
a year-long discussion about sexual assault, older ones—simply don’t know what makes
FEATURES
REPORTER DIGITAL COLOUR SPECIALISTS
abuse and harassment.
WeQuan
were
their female colleagues uncomfortable.
Gerritmotivated
de Jonge
Kristene
THE CB INTERVIEW
Canadian Business continues to deliver in-depth
Richard
Redditt
REPORTERcases in 2014,
by the high-profiDIGITAL
le assault
But that’s just an easy excuse. As Beth Quinn,
MuradBusiness
Hemmadi PRODUCTION MANAGER
features offering unprecedented access and
In each issue, Canadian
Natalie Chyrsky
which include the allegations
former a Montana State University professor, wrote,
SALESagainst
insight into the tactics and operations of the
offers an intimateCATEGORY
conversation
ROGERS PUBLISHING LTD.
DIRECTOR: with
CBC host JianNEWS,
Ghomeshi
and comedian
Bill this harassment should be viewed as “acts
BUSINESS
SPORTS SENIOR VICE-PRESIDENT
biggest companies, plus cutting edge ideas from
one of the best minds
in &business.
Steve
Maich from
Daria Lennon its
Cosby. The initiative derives
name
of ignoring” rather than “states of ignothe biggest entrepreneurs. From Hootsuite to
We focus on the leadership
strategies
VICE-PRESIDENT OF CONTENT
ADMINISTRATION
the 97% of sexual assaults
committed
against rance.” Quinn conducted a study of “girl
Derek
DeCloet
ADMINISTRATIVE
HBC, we dig deep to reveal what causes some
and philosophies of Canada’s
top
ASSISTANT
SENIOR
OF
women that are never
recorded
byDIRECTOR
police.
watching” at the office, and found that men
Rebecca
Torres BUSINESS PUBLISHINGbusinesses to succeed and others to falter. Our
executives and business
thinkers,
It’s
a
percentage
we’d
like
to
do
our
part
to
claimedcommitment:
that staringtoatprovide
their co-workers
Garth
Thomas
unwavering
Canada’s
offering concrete insights into how
help
reduce.
was
harmless.
Yet,
when
pressed,
corner offices with instructive journalismthey
that conthey approach decision-making,
Beyond
the
Ghomeshi
case,
2014
also
saw
ceded
they
would
be
unable
to
defend
the
helps companies grow and thrive.
management and innovation.
claims of workplace harassment at Ameri- practice if confronted and wouldn’t apprecan Apparel and Tinder, as well as Zillow, ciate it if placed in the women’s position.
a $4.5-billion real estate listings company “If men simply ‘don’t get it’...then they
where an employee alleges she was regu- should not be able to see this harm when
larly propositioned and received lewd pho- envisioning themselves as women,” Quinn
TO REACH US
tos from her supervisor.HOW
While
reasonably notes. These guys often know exactly what
Letters
to the editor
[email protected]
sound statistics
exist
to
refl
ect
the
problem they’re doing—but no one is calling them
1 Mount Pleasant Rd., 11th Floor, Toronto, Ont. M4Y 2Y5
(Pleaseas
provide
full name,there
address and
phone out on it. That’s a culture problem.
of sexual violence
a whole,
aredaytime
scant
number. Letters may be edited for length and clarity.)
The dispiriting fact is that a single worknumbers when it comes
to
its
prevalence
Subscriber services
[email protected]
in the office. Too often,
we’ve
been
forced
place
seminar is unlikely to change attitudes
1-800-465-0700
416-596-2510 (fax)
to rely on decades-old estimates
when dis- (one researcher even found men ogling the
www.canadianbusiness.com/service
cussing a very current problem.
female actors in an anti-harassment video).
Permissions
But a recent Angus Reid416-764-1851
survey
off
ers
disWhat does help is a multi-faceted anti-harassAdvertising
416-764-1224
concerting insight into the
modern office. ment policy. Companies need a suite of active
1,006,000
Editorial Calendar
Cover Date
FEBRUARY
MARCH
APRIL
Key editorial packages / Special features
• The Opportunity Guide
MBA Guide
Ultimate MBA Guide: The most extensive guide to executive
education in Canada, with extended school profiles
• The Design Issue
Investor Guide
Investor Guide 2017: Everything investors need to know to profit
in the year ahead — including which stocks to buy right now
• Canada’s 25 Most Innovative Companies
• Small Business Quarterly
MAY
• Top 50 Jobs Report
JUNE
• PROFIT/Chatelaine W100
• Best Places to Do Business
SUMMER
• The How-To Issue
OCTOBER
• The PROFIT 500
• Small Business Quarterly
NOVEMBER
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INTELLIGENCE ANYWHERE
CanadianBusiness.com is the destination of busy
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Average Monthly
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UNIQUE VISITORS
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Specials
CB SPECIAL EDITIONS
Special markets demand special attention —
which explains the popularity of CB’s
Special Editions. In 2016, we'll publish new
versions of our annual Investor and MBA
guides on newsstands across Canada and
CB’s digital platforms, including Next Issue.
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The best stock
SPECIAL EDITION
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ULTIMATE MBA GUIDE 2016
INVESTOR GUIDE 2017
Available October 2016, the Ultimate MBA
Guide provides a one-of-a-kind forum for
advertisers trying to reach MBA prospects
and business-education stakeholders.
Distributed on newsstands across Canada,
in Next Issue and internationally via the
CB app for iPad and Android tablets, this
digest-sized guide reaches a global audience
of highly motivated and ambitious MBA
prospects. | DIGEST SIZE: The digest-sized
format allows for quick and easy reference,
featuring data and tools to facilitate crossreferencing various program options. |
TABLET EDITION: Reach MBA candidates
WORLDWIDE with our enhanced edition for
iPad and Android tablets that will be available
for download (including ads with live links and
capability for video and rich media).
Canadian Business presents its fifth annual Investor’s
Guide, featuring the best stocks to buy now, from
Canada and around the world. Complete with indepth company profiles, expert advice and winning
personal finance strategies, this essential resource for
motivated investors will be available on newsstands
starting November 2016, with extended newsstand
presence. [Digital Tablet/Next Issue sponsorship
is available.] The Investor’s Guide offers timely,
authoritative advice on what to expect on the markets
over the year ahead, the experts’ picks of best
companies to buy as well as new and innovative
ideas for creating personal wealth and growth.
Best of all, it features detailed statistical analysis of
Canada’s largest 500 stocks by market capitalization
and ranks them by value and momentum criteria.
Last year’s five-star rated stocks collectively beat the
S&P/TSX composite by a wide margin, notching a
66% return since 2013.
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THE BEST WAYS TO
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W EALT H G EN ER AT I O N S:
THE IMPORTANCE OF
SUCCESSION
PLANNING
FOR FAMILY
BUSINESSES
WHEN JOHN SIMPSON’S FATHER, JACK
Simpson, died at 64, he left a perfect tax plan for his estate, but no
plan for who should lead CANA
Construction Ltd. Initially a chief
engineer, the elder Simpson had
successfully bought out the Calgarybased company’s founders, but
hadn’t designated his own successor. His son John had been employed
at the company for most of his life,
starting out with a shovel and working his way up to vice-president.
But there were other contenders and
no obvious plan for selecting one.
• the launch of groundbreaking products/services
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•generating awareness or altering public perception of
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to focus public attention on what matters most to the marketer.
“It ended up being me,” says
the younger Simpson, who had a
dispute with his sister over the fate
of the business. Simpson decided
he wanted to protect his own two
children, who are now in their 30s,
from such uncertainty. Twelve years
ago, Simpson started working on a
contingency plan in case of his
untimely death, a management
strategy that’s updated annually to
reflect who’s in senior management,
where his children are in their skills
and ambitions, and the status of
his own eventual retirement. “I
thought that rather than giving this
dirty job to someone by surprise, it
would be best planned out,” he
laughs. His daughter, who had previously pursued a career in landscaping and worked as a ski instructor, now runs the development side
of the business, while his son, who
studied communications, would
CB INSIGHTS_Succession Planning [Print].indd 1
14-09-15 3:08 PM
Canada’s first brand for small business and entrepreneurs
FOR THE ENTREPRENEUR IN EVERYONE
PROFIT is Canada’s first media brand
dedicated to entrepreneurs. Launched in
1982, PROFIT is best known for its annual
ranking of Canada’s Fastest-Growing
Companies: the PROFIT 500.
ON THE WEB: PROFITguide.com is the online
Across several platforms, PROFIT continues
to champion entrepreneurship as a way of
life and support the information needs of
those action-oriented innovators who take
the road less travelled.
arm of the PROFIT franchise, specializing in
integrated sponsorship programs that help
marketers engage one of Canada’s most elusive
and hard-to-reach segments. Tailored to the
owners and senior executives of small and midsized businesses, PROFITguide.com delivers
management advice that fuels growth and
profitability and gives opportunity-seekers the
ideas they need to leapfrog the competition.
IN PRINT: PROFIT is the opening section of
IN EMAIL: Published continuously since 1997,
every issue of Canadian Business, kickstarting
the reader with a jolt of entrepreneurial energy.
In PROFIT, you’ll find the stories of bold gamechangers who are shaking up the world of
business, analysis of trends and innovations
that are breeding business opportunity,
and how-to advice that aids productivity
and expansion. It’s great reading for
anyone who owns the bottom line, from
independent business operators to forwardthinking executives — and the perfect
editorial environment for reaching inspired
businesspeople.
the PROFIT Report is Canada’s daily newsletter
for entrepreneurs and SME executives—and the
companies that want to reach them. Reaching
22,000 subscribers, the PROFIT Report connects
busy executives to the latest stories from PROFIT;
meanwhile, PROFIT’s opt-in list reaches 29,000
email addresses for direct-marketing campaigns.
LIVE EVENTS AND SPONSORSHIPS: Count
on PROFIT to introduce you to the country’s
most successful entrepreneurs and other
qualified business owners. In 2016, PROFIT will
host numerous events, such as the PROFIT
500 CEO Summit for the CEOs of Canada’s
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also leverages its connections and credibility to
produce custom events, from private gatherings
of a dozen high-growth entrepreneurs to
conferences attended by hundreds of small
business owners.
Events and Awards
GET INTIMATE WITH SUCCESS
Canadian Business Events provide
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Marketers can also leverage the credibility and
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PROFIT 500 CEO Summit
• Tradeshow displays
The invitation only CEO Summit draws the
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hundreds of chief decision makers from the
most vibrant businesses in the country.
•Award sponsorship and presentation
Timing: October
Special benefits available to Canadian Business
event sponsors can include:
• Speaking opportunities
• Product sampling
• Opt-in attendee databases
• Private networking sessions
Magazine
2016 RATES CARD (GROSS)
2016 publishing calendar
All magazine advertising runs across print and digital editions
National 4C
AD SIZE
1x
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Print Fractional
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FEBRUARY
January 21
January 07
January 12
MARCH
February 18
February 04
February 09
APRIL
March 17
March 03
March 08
MAY
April 21
April 07
April 12
JUNE
May 19
May 05
May 10
SUMMER
June 16
June 02
June 07
AUGUST
July 14
June 30
July 05
OCTOBER
September 15
September 01
September 06
FALL
September 29
September 15
September 20
NOVEMBER
October 20
October 06
October 11
DECEMBER
November 10
October 27
November 01
WINTER 2016-2017
December 01
November 17
November 22
JANUARY 2017
December 15
December 01
December 06
Dates subject to change
Magazine
Advertising Specifications
AD SIZE
trim
Width
Height
Live
Width
Height
Advertising Information
Bleed
Width
Height
Full Page
7.875" x 10.75"
7.75" x 10.25"
8.125" x 11"
Double Page Spread
15.75" x 10.75"
15.25" x 10.25"
16" x 11"
1/2 Double Page Spread (bleed)
15.75" x 5.375"
15.25" x 4.875"
16" x 5.625"
1/2 Double Page Spread (non-bleed)
15.25" x 4.875"
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n/a
2/3 Page Vertical (bleed)
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2/3 Page Vertical (non-bleed)
4.625" x 10.25"
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n/a
1/2 Page Horizontal (bleed)
7.875" x 5.375"
7.375" x 4.875"
8.125" x 5.625"
1/2 Page Horizontal (non-bleed)
7.375" x 4.875"
6.875" x 4.375"
n/a
1/3 Page Square (bleed)
4.875" x 5.375"
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4.375" x 4.875"
3.875" x 4.375"
n/a
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2.75" x 10.75"
2.25" x 10.25"
3" x 11"
1/3 Page Vertical (non-bleed)
2.25" x 10.25"
1.75" x 9.75”
n/a
7.875" x 2"
7.375" x 1.5"
8.125" x 2.25"
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3.875” x 10.75”
3.375” x 10.25”
4.125" x 11"
1/2 Page Vertical (non-bleed)
3.375” x 10.25”
2.875” x 9.75”
n/a
2” x 10.75”
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1.5” x 10.25”
1” x 9.75”
n/a
Banner Bleed
Additional Fractional Ads
1/4 Page Vertical (bleed)
1/4 Page Vertical (non-bleed)
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25" (6mm) from outside trim edges and include 0.125" (3mm) gutter
allowance for saddle-stitched spreads or 0.25" (6mm) gutter allowance for perfect bound spreads. Publisher is NOT responsible for the lineup of type or images
running through the gutter on spreads or on single pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding
and trimming are subject to variation.
InDesign CS3 or higher templates for ALL ad sizes are available
at addirect.sendmyad.com (select Ad Sizes from the left-hand
navigation menu).
Production Process
Printing
High-speed, web offset lithography
Binding
Saddle-stitched
Magazine Trim Size
7.875" Width x 10.75" Depth
Supplied Advertising Materials
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines
Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada
specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or
contact the Production Manager (see contact us page) for details. Rogers Publishing does not
accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for
reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned
for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating
a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/
production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/
gray type as one-colour black (no four-colour black text).
AdDirect Instructions
Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
1
Note: A user account will have to be set up upon the first visit.
Select the publisher/magazine you are advertising with. Complete the relevant ad info,
2
then click Upload.
Follow the onscreen preflight process.
3
Approve your ad.
4
TM
Upload.Check.Send
Digital
DIGITAL MAGAZINE Media Rates
Our digital editions offer a rich experience where readers enjoy more features
and more content. Enhance your static ad with interactive features that
capture the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers.
Speak to your Account Representative for more information and pricing.
RATE CARD – Digital Editions (Net)
Q3 Avg. Issue
Download
Digital Only
Contextual
Placement
Cover Load
Interstitial
Canadian Business
9,460
$1,915
$2,089
$3,481
Chatelaine
27,891
$3,221
$3,514
$5,857
Châtelaine (FR)
10,234
$1,160
$1,265
$2,108
Flare
8,852
$1,762
$1,923
$3,204
HELLO! Canada
16,596
$2,191
$2,390
$3,983
L'actualité
12,610
$2,053
$2,240
$3,733
LOULOU
14,254
$2,838
$3,096
$5,160
LOULOU (FR)
3,383
$599
$654
$1,089
Maclean's
21,959
$3,237
$3,531
$5,885
MoneySense
23,147
$3,004
$3,278
$5,463
Sportsnet
5,481
$1,085
$1,184
$1,973
Today's Parent
7,331
$1,347
$1,469
$2,449
* Rates subject to change
Additional
Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Creative Adaptation (customize digital edition ad using client assets i.e. video): $750.
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L'actualité, LOULOU, LOULOU (FR), Maclean’s, MoneySense, Sportsnet and Today’s Parent
are trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2016
Digital
DIGITAL MAGAZINE AD specs
The basics
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
Orientations
2-page print spread
can convert to...
HTML ads
2 pages vertical
scrolling or...
• Full-page tablet ad size is 768px by 1024px, without any
interactive elements within 40px top and bottom
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering
is possible. Please include preference, in the delivery
package as plain text instructions (as a TXT file)
-Images: PDF or PNG with resolution no lower
than 108ppi
-Video: MP4 format with .h264 encoding, 8-10MB per
minute of video
• Multi-state objects (ex: image galleries, hotspots)
and embedded video/audio clips may be included (see
https://digitalpublishing.acrobat.com/welcome.html
for info)
• If these elements are not built into the layout using DPS
tools, please include all necessary resources in the
delivery package with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• All graphics should be left as vector and not rasterized,
wherever possible; assets may be left at printready
resolution and in their respective colour settings
• Please consider text legibility on tablet; body text should
be larger than print (9pt in print should translate to
approx. 15-20pt on tablet, depending on font)
• Please refer to Optimal Image and Asset Settings
• If an HTML environment negates the user’s ability to
navigate away from the page or access the navigation
bar, then alternative navigation must be incorporated
in the page layout (via a 40px space at the bottom of
the page)
• An HTML ad should also be delivered as a full InDesign
package, with the HTML content placed in the layout
using DPS tools (see adobe.com/ca/products/
digitalpublishing-suite-pro.html for info)
-Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
• For ads with dynamic/interactive elements, material must
be provided as a full InDesign package (all fonts/links
included), and compatible with Adobe InDesign 6.0
• Please conform to latest iOS standards
• Please include a static full-page image of any HTML
ad to be used as a thumbnail in issue navigation
• Optimal Image and Asset Settings
Graphics and Text
• HTML-coded ads may also be provided, up to
full-page size
• If the HTML content cannot be placed in a layout,
please include all HTML files and resources, as well as
an InDesign layout sized to full-page with the required
static full-page image, in the delivery package
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
URLs, Analytics
• URLs/links to web may be embedded in the layout
using DPS tools (see DPS tools site http://helpx.
adobe.com/digitalpublishing-suite/help/installingdigitalpublishing-tools.html for info)
• If URLs/links are not embedded using DPS tools, please
include full URLs and embedding/placement instructions
in the delivery package in plain text (as a TXT file)
• Third-party tracking/tracking pixels is not supported
at this time
• Please note that HTML ads are only available on
iOS devices
Red zone is
reserved for folio
navigation and
will overide any
interactive
elements:
40px top and
bottom
Asset Delivery
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect:
https://addirect.sendmyad.com
• Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
[email protected]
Media Kit 2016
CONTACt US
Emily Doukogiannis
Brand Sales Operations
E [email protected]
Brandon Kirk
National Advertising Sales
E [email protected]
Rogers Media Inc.
One Mount Pleasant Road, 7th floor
Toronto, Ontario M4Y 2Y5
T 416 764-2000
F 416 764-3934
Montréal Office
Nathalie Forget
Montreal Advertising Director
E [email protected]
Natalie Chyrsky
Head Office
Production Manager
E [email protected]
Rogers Media Inc.
1200, avenue McGill College,
bureau 800
Montréal (Québec) H3B 4G7
T 514 845-5141
F 514 843-2183
Western Canada Office
Rogers Media Inc.
180 West 2nd Avenue
Vancouver, British Columbia V5Y 3T9
T 604-872-6372
Rogers Media Inc.
Standard sales terms and conditions:
http://www.rogersmedia.com/standard-sales-terms-and-conditions/
©2016 Rogers Media