Presentazione di PowerPoint

lastminute.com
Mediakit 2016 - Figures,
formats & opportunities
Munich, February 2016
Table Of Content
• About lastminute.com
• International media – lastminute.com
• lastminute.com Germany – figures & user profile
• Placements & formats on lastminute.com Germany
• Targeting options
• Ratecard
• Your contact
2
Our Mission
lastminute.com – Love every minute
There is always a smile on his face and indeed the face of every
customer of lastminute.com. Because they are lying on a
wonderful beach and they have booked a 5* hotel for the price of a
3* hotel or a trip to rome.
In short: lastminute.com helps customers to make the best of their
free time – in best case of course at the LASTMINUTE! We are
always focused on: offering more for less – a 5* experience for the
price of a 3*!
lastminute.com does not serve Holiday-offers only. Furthermore it
has an extensive range of products: some Billion Last Minute- and
Holiday offers from well-known Tour operators, flights of more than
300 Airlines, rooms in over 120,000 hotels worldwide, citytrips and
much more.
The Top Secret Hotels brand is a unique offering to
lastminute.com and includes up to 35% off for 4* and 5* hotels!
3
We Guarantee Quality
lastminute.de is TOP Travel Website 2015
•
–
–
–
lastminute.com Germany were awarded “TOP Travel Website 2015” from the
Computer Journal Computerbild in Germany.
In cooperation with Statista, one of the leading market research institutes. 9,500
Travel websites were thoroughly tested in which 400 companies were awarded with
the seal of quality as “TOP Travel Website 2015” – and we were one of them!
We‘re proud of our outstanding performance in the categories “Structure &
Usability”, “Trust & Security”, “Service & Communication” and “Technical Details”.
4
Our Brands
lastminute.com group offers customers travel and leisure experiences across a portfolio of multiple and
established brands
lastminute.com is an iconic brand recognised by more than 90 per cent of
European consumers. Having been in the spontaneity business for over 15 years,
lastminute.com became part of the Group in 2015.
Bravofly was founded in 2006 to start the international expansion of the group.
Now Bravofly websites are available in 15 languages and are present in over 35
countries.
Volagratis was launched in Italy in 2004 as a pioneering search engine for low
cost flights and is now a full-service travel provider. According to a survey
conducted by Doxa in 2013, Volagratis is perceived as a leading brand in the
Italian market.
Rumbo is a full-service travel website launched in Spain in 2000. The brand
became part of the Group in 2012. Rumbo also has a significant presence in
Portugal, with local websites around Europe and South America as well.
Jetcost is a metasearch website that enables users to search for and compare
travel and leisure products from a wide range of suppliers. It operates in a number
of European countries, as well as in Brazil and Australia.
5
lastminute.com group numbers
Local websites and mobile
apps in 35+ countries and
15 languages across the
world.
10+ million passengers
per year
2,5 € billion gross travel
value estimated in 2015
2000+ staff in 12 countries
4+ milion app downloads
5+ milion fans of social
channels in 14 countries
worldwide
lastminute.com group numbers
Country
Websites
Audience
IT
ES
FR
GB
DE
COM
PT
East Europa
North Europa
NL
AT
TR
Website
Volagratis.it
Viaggiagratis.com
Lastminute.it
Viaggiare.it
Jetcost.it
Crocierissime.it
Rumbo.it
Rumbo.es
Lastminute.es
Viajar.com
Bravofly.es
Jetcost.es
Lastminute.fr
Bravofly.fr
Jetcost.fr
Rumbo.fr
Bravocroisieres.fr
Bravofly.co.uk
Lastminute.co.uk
Lastminute.ie
Jetcost.co.uk
Lastminute.de
Bravofly.de
Jetcost.de
Rumbo.de
Bravofly.com
Rumbo.com
Rumbo.pt
Jetcost.pt
Bravoavia.ru
Bravofly.hu
Bravofly.pl
Bravofly.bl
Bravofly.se
Bravofly.no
Bravofly.fi
Bravofly.dk
Totale Jetcost.nl
Jetcost.at
Bravofly.at
Total TR Bravofly.tr
Total
Unique Users
Page views
Subscibers
11.000.000
80.000.000
3.800.000
10.800.000
65.000.000
3.700.000
9.200.000
98.000.000
3.000.000
7.000.000
70.000.000
2.500.000
2.800.000
11.500.000
500.000
1.700.000
8.000.000
400.000
600.000
3.800.000
300.000
900.000
5.000.000
350.000
600.000
3.000.000
140.000
150.000
1.000.000
110.000
480.000
80.000
45.000.000
500.000
346.000.000
15.000
14.800.000
lastminute.com group numbers
Mobile
Audience
Country
ITA
App
M-site
M-site
App
ES
M-site
App
FR
M-site
COM
RU
DE
SE
HU
PL
App
App
M-site
M-site
App
M-site
App
M-site
M-site
M-site
M-site
Volagratis
M-site Volagratis
M-site Lastminute.it
Rumbo
Bravofly.es
M-site Rumbo.es
M-site Bravofly.es
M-site Lastminute.es
Bravofly.fr
Lastminute.fr
M-site Bravofly.fr
Lastminute.uk
Bravofly.com
M-site Bravofly.com
M-site Lastminute.uk
Bravoavia
M-site Bravoavia
Bravofly.de
M-site Bravofly.de
M-site Bravofly.se
M-site Bravofly.hu
M-site Bravofly.pl
Total
Downloads
Active Users
Page Views
900.000
100.000
20.000
120.000
80.000
340.000
110.000
-
80.000
20.000
-
300.000
900.000
120.000
30.000
5.000
800.000
80.000
230.000
40.000
13.000
400.000
45.000
20.000
400.000
200.000
25.000
200.000
5.000
100.000
50.000
20.000
10.000
4.500.000
9.000.000
600.000
400.000
40.000
8.000.000
200.000
1.000.000
400.000
285.000
1.500.000
1.200.000
160.000
1.700.000
500.000
300.000
500.000
100.000
300.000
150.000
180.000
25.000
1.700.000
3.400.000
41.800.000
lastminute.com group numbers
Social Audience
Country
ITA
ES
UK
FR
RU
DE
Social
Facebook
Twitter
Google+
Pinterest
Youtube
Facebook
Twitter
Google+
Pinterest
Facebook
Twitter
Google+
Pinterest
Facebook
Twitter
Google+
Facebook
Twitter
Google+
Pinterest
Facebook
Twitter
G+
Total
Audience
3.000.000
1.000.000
1.000.000
700.000
300.000
300.000
6.300.000
International Media
Booking possibilities (Standalone) newsletter campaigns on lastminute.com network!
UK
lastminute.com – 1.000.000 - (300.000 audience per transmission; link to offers on lastminute.com)
Bravofly.com – 570.000
IT
lastminute.it – 1.000.000 – (100.000 audience per transmission)
Volagratis.it – 1.300.000
DE
Bravofly.de – 360.000
ES
lastminute.es – 200.000
Bravofly.es – 1.000.000
Rumbo.es – 3.200.000
FR
lastminute.fr – 250.000
Bravofly.fr – 1.100.000
RU
Bravoavia.ru – 230.000
10
lastminute.com
Germany
Unique User & Page Impressions
Unique User/Month
Page Impressions
1,5 Mio.
up to 5 Mio.
Homepage / Last Minute & Holidays
66%
33%
City Trips (Dynamic Packaging)
9%
12%
Hotel
11%
17%
Flights
14%
38%
lastminute.com
•
•
•
•
•
360.000 Newsletter-Subscribers
10.499 Facebook-Fans
48.780 Google+er
5.068 Twitter Followers
Since Jan. 2016 on Instagram
Source: AGOF Report June 2015:
Share of Page Impressions: Google Analytics Dec. 2015
12
User Profile lastminute.com Germany
gender
age
35%
31%
30%
63%
24%
25%
19%
20%
Online population
male
female
37%
15%
15%
Lastminute.com
10%
5%
0%
5%
3% 3%
14 bis 1920 bis 2930 bis 3940 bis 4950 bis 5960 bis 69
70+
Source: AGOF August 2015
13
User Profile lastminute.com Germany
Education
Online population
Net income per household
lastminute.com
40%
45%
35%
32%
35%
28%
30%
25%
20%
20%
30%
19%
10%
10%
0%
20%
20%
15%
1%
26%
25%
15%
5%
39%
40%
15%
5%
0%
bis 999 €
1.000 - 1.999 2.000 - 2.999 <3.000 € +
€
€
Online population
lastminute.com
Source: AGOF August 2015
14
Banner Placements
lastminute.com Germany
Media Placements on lastminute.com
•
VISIBILITY & BRANDING VS. BOOKING FOCUS & EFFICIENCY
– formats & placements are combined to a mediaplan based on your objectives &
needs
– you decide whether to focus on visibility & branding-effects or to maximise
efficiency and to concentrate on direct response
•
STANDARD FORMATS
– Ad Server-controlled
– offered, booked and paid based on CPM
– various targeting options
– leaderboard (728x90), skyscraper (160x600), MPU (300x250)
•
INTEGRATED PLACEMENTS
– permanently integrated in the website
– offered, booked and paid based on duration (price per week/month)
16
A) Homepage Placements
Top Leaderboard (728x90)
Skyscraper (160x600)
MPU (300x250)
Bottom Leaderboard (728x90)
17
B1) Category Sites + Search Results Sites
Top Leaderboard (728x90)
Skyscraper (160x600)
You can choose the categories
for your placements.
Each category consists of the
respective subhome as well as
search results & detailed pages.
Choose between the following
categories:
• Lastminute / Holidays
• City trips (DP)
• Hotels
• Flights
• Rental cars
18
B2) Category Sites + Search Results Sites
MPU (300x250)
Bottom Leaderboard (728x90)
19
C) Waiting Pages
MPU (300x250)
Placements on waiting pages are guaranteed a high level of
exposure since customers are not active elsewhere on the website.
20
D) Booking Confirmation Online
MPU (300x250)
Leaderboard (728x90)
Placements on the booking confirmation are ideal for attracting customer
attention to complimentary offers.
21
E) Booking Confirmation Email
Leaderboard (728x90)
You can choose up to two leaderboard placements in the footer of the email confirmation.
22
Integrated Placements
lastminute.com Germany
F) Sponsored Feature
A Sponsored Feature is the
combination of image + text
within the content.
Its design makes the user
perceive the Sponsored Feature
as an editorial recommendation
rather than advertisement.
You can book it weekly for the
following category subhomes:
Homepage
Lastminute / Holidays
City trips (DP)
Hotels
Flights
Booking period: weekly
24
G) Homepage Sponsorship
Top Leaderboard (728x90)
Skyscraper left and right
(160x600)
in lower part of the page:
MPU (300x250)
Bottom Leaderboard (728x90)
Choose an exclusive placement on our Homepage!
•
•
•
•
•
Prominent & exclusive presence (all placements) on lastminute.de
Great visibility
Available on all category subhomes
Fixed weekly placement
25
H) Key Visuals
Your Ad highly visible in the
Search Box!
• Your Ad on the background of
the prominent Search Box
• Great visibility
• Available on all category
subhomes
• Fixed weekly placement
26
I) Homepage Take Over
Your brand dominating our homepage – our most prominent media format!
•
•
•
Your exclusive background image on our homepage creates a strong visual stimulation
Available on all category subhomes
Fixed weekly placement
27
J) Sponsored Navigation Tab
•
Continuous (min. 1
month) & prominent
presence on
lastminute.de
•
Almost 100% of
visitors see your
offer (nearly 100%
share of voice)
•
Positioning yourself
as a viable
alternative and/or
addition to our
offerings
•
Available as off-link
or incl. a microsite
28
K) Microsite / Landingpage
The core of each media campaign is
the co-branded microsite
We create a site to suit your needs
Your texts, pictures & videos can be
integrated upon request
Offers link directly into the booking
path
Off links are possible
29
L) Social Networks
Posts on Facebook, Twitter & Google+.
Over 64.000 lastminute.com Germany fans
across the social web
Promotion-specific linking to a microsite or
offering
30
M) DEM: Direct Email Marketing / Standalone Newsletter
DEM: specific
and customised
message for dedicated target groups.
100% exclusive placement. A lot of
space for your message!
Targeting Criteria:
City
Sex
Province
Region
Departure Airport
Number of bookings
Credit card holders
Travelling with
children
Editorial Special
Take Over
(fixed extensive
placement)
 Higher credibility because of
editorial character
NewsletterIntegration
Banner
Placement
 Increase of sales due to
directly bookable offers on our
microsite
 Handsome Special-packages /
conditions
Editorial
Teaser
(Sponsored Feature)
Social
Media
 Graphic works done by
lastminute.com media
production team
32
Targeting Options
Targeting options:
✓ geo/IP-targeting (location-based)
✓ destinations/origination-targeting (search-based)
✓ targeting price increase: 30%
Targeting
Homepage
Last Minute &
Holidays
City trips
Hotel
Flights
Geo/IP
X
X
X
X
X
destination
X
X
X
X
origination
X
X
X
X
number of passengers
X
X
X
X
booking class
X
X
X
X
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Rate Card
Top Leaderboard
Bottom
Leaderboard
Skyscraper
MPU
Ad Bundle
728x90
728x90
160x600
300x250
728x90
160x600
300x250
Homepage /
Category Subhomes
35 €
25 €
40 €
40 €
x
Category
(search + waiting
page)
30 €
20 €
35 €
35 €
30 €
ROS
25 €
15 €
30 €
30 €
25 €
Platzierung
Ad Server
Formate
(CPM)
Surcharge for Targeting / Expandable formats: 30%
Homepage / Holidays
Flight / Hotel / City
Integrierte
trips
Platzierungen
(Fix price)
Microsite
Sponsored
Navigation Tab
Take Over
(1 week)
Homepage Sponsorship /
Key Visual
(1 week)
Sponsored Feature
(1 week)
20.000 €
15.000 €
7.000 €
7.000 €
5.000 €
3.000 €
8.000 €
on a monthly base upon request
34
Ideas
Should you be unable to find what you have been
looking for, please do not hesitate to contact us
with your ideas and we would be delighted to
discuss further options with you. These may
include but are not exclusive to the following :
✓ individual formats & video integrations
✓ completely new media integration concepts
✓ Co-operational projects
35
Your Contacts
Sonja Unold
Senior Online Media Sales Manager
Phone: +49 (0) 89 444 690 1290
Fax: +49 (0) 89 444 690 135
E-Mail: [email protected]
Fatih Enzian
Online Media Sales Manager
Phone: +49 (0) 89 444 690 1548
Fax: +49 (0) 89 444 690 135
E-Mail: [email protected]
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