kaluga region!

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ISSUE HIGHLIGHT:
TOURISM
BRANDS
OF THE YEAR
KALUGA RECOGNIZED
AS THE CAPITaL
OF EVENT TOURISM
(results of the national competition
Russian Open Event
Expo-2014)
“A mecca for investors”, “an economic
oasis” – these are generally the definitions
used today to describe Kaluga Region.
They are well-deserved. Kaluga Region
is in fact one of the most economically
developed regions, where major global
corporations operate their facilities, and
where dedicated clusters that are the most
relevant for Russia today are actively
formed…
“The cradle of space science”, “little
Petersburg”, “the motherland of Russian
tsarinas” is also about Kaluga Region.
Located in the very heart of Russia, Kaluga
land has imbibed a considerable number
of Russian and international definitive
historical events, images, names…
Natural integration of the past and the
present, a special role in culture, traditions
dating back many centuries, unique
nature, a well-developed infrastructure
and major industrial brands make
Kaluga Region an exceptional area for
development of tourism. The regional
government has identified integrated
development of the tourism segment as a
key direction for the near future.
T O U R I S M
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K A L U G A
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WELCOME
TO KALUGA REGION!
“Attractiveness for tourists is measured not so much by the
number of landmarks, as by the atmosphere created by the region’s residents. In Kaluga Region, we are always happy to see
guests and the atmosphere of hospitality and benevolence, of
love and pride for the region prevails here. Come and see for
yourself!” – Pavel Konovalov, Deputy Minister of Sport, Tourism
and Youth Policy of Kaluga Region, Head of the Administration
of Tourism Development.
— In five recent years, the regional
government has been paying considerable attention to integrated development
of the tourism sector. What changes have
been made, how competitive is Kaluga on
the Russian and international tourism
market?
— Changes have been quite significant,
and they were associated, primarily, with
the adoption of federal and regional support programs for internal and inbound
tourism. The principal indicator is the increasing inflow of tourists. In the last 5
years, it increased by more than 2.5 times,
exceeding the one million mark in 2013. The
volume of services in the tourism segment
has grown twice.
The starting point for positive changes
was the adoption in 2009 of the Development Strategy of Kaluga Region until 2030,
in which tourism was identified as the
source of additional potential for Kaluga
Region as a “new development region”. This
is very important, because tourism not only
brings income from landmark visits, but
also creates a multiplicative effect by stimulating hotel and restaurant businesses,
construction of roads and sports facilities,
manufacturing of tourist gear, etc.
By applying a system approach to development of the industry, we identified
the forms of tourism (traditional and new
ones) that can be successfully developed
in Kaluga Region. We defined key directions
and prepared lists of specific activities for
their support. These were formalized in a
number of program documents, including
the Program of Internal and Inbound Tourism Development until 2016.
The first to receive significant support –
in the form of partial compensation of costs
– were agro- or rural tourism facilities.
From 2011, one in four agrotourism sites
has received subsidies. On average, 1 ruble
of subsidies was matched by 4.5 rubles of
investments. In the nearest future, we expect to see socio-economic and budget effect adequate to the above figures.
As a result of these measures, the number of entrepreneurs involved in agrotourism continues to increase every year. In
the beginning of 2014 there were already
147 registered entities. In comparison
with 2013, growth in the segment was
123%. The currently operating 550 guesthouses can simultaneously provide comfortable accommodation for more than
TOURISM NOT ONLY BRINGS INCOME FROM
LANDMARK VISITS, BUT ALSO STIMULATES HOTEL
AND RESTAURANT BUSINESSES, CONSTRUCTION OF
ROADS AND SPORTS FACILITIES, MANUFACTURING
OF TOURIST GEAR.
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62,000 tourists. These are considerable
numbers, even by federal standards.
The international forum Rural Tourism in
Russia awarded our region its gold medal
and a diploma for development of agrotourism. Kaluga Region is in the top 3, together with Irkutsk Region and Altai Territory. Further development of this direction
will be associated with improvement of the
quality of services and active promotion
of agro estates. A specialized association
is needed – on the one hand, to stimulate
more initiative from owners of rural guesthouses themselves, and on the other, to
consolidate efforts, including those of governmental structures, for resolution of mutual problems.
Considerable progress was achieved in development of event tourism. The popularity
of festivals held at Etnomir – Wild Mint, Vegfest, Ethno Rainbow, Tipifest and others –
has extended far beyond the region and even
the country. Nikola-Lenivets art park also attracts quite a lot of guests to its annual festivals (Archstoyaniye, Landscape Workshops,
New Media Night, Beaubourg, Insomnia), as
does Vysokiye Berega center for culture and
tourism that holds the Orientalia festival. The
international motorcycle rock festival MotoMaloyaroslavets is no less interesting to the
public as well. The Richter classical music
festival, Pushkin and Tsvetayeva readings,
massive Maslenitsa festivities – all have
their loyal audiences… The World of Guitar
music festival, that has a 16-year history, has
become a major guitar forum not only in Russia, but in Europe as well.
Another direction is reconstruction of
historically significant battles of the 1812
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Patriotic War near Maloyaroslavets, the
Great Patriotic War at the “nameless hill”
near Baryatino, the great stand on the Ugra
river, etc.
Last year was one of grand celebrations
of the 400th anniversary of the Romanov
Imperial House. Meshchovsk, also celebrating its 775th anniversary, was the center
of festivities. The ancient city is the motherland of two Russian tsarinas that made
great contributions to the history of the
country and its national identity – Evdokia
Lukyanovna Romanova (Streshneva) and Evdokia Fedorovna Romanova (Lopukhina).
Significant changes occurred in social
R E G I O N
tourism – primarily, tourism and local studies for children and young people. Every
year, the region organizes study and training camps for future leaders of 1st category sports tourism camping/trekking trips,
as well as the regional competition for the
best sports camping/trekking trip for children and youths. These year’s plans include
Kaluga schoolchildren’s visits to St. Petersburg, Kazan, Tula, Moscow, and the Crimea.
For people with limited ability, financially
disadvantaged and senior residents, the
regional ministry organizes regular guided
tours on a variety of subjects.
Generally, in order to assess the competitiveness of Kaluga in the tourism sphere,
we should consider the following facts:
• at the annual international Leaders of
the Tourism Industry 2013 awards, Kaluga
Region was awarded the Golden Crown
badge of merit for “Active Promotion of a
Region”;
• Kaluga Region was one of the finalists
of My Planet national awards in the “Best
Region for Travel” category;
• at the Rural Tourism in Russia forum,
the region was awarded a gold medal and
diploma for development of agrotourism;
• at the Visit Russia tourism forum in
Yaroslavl, Kaluga Region was commended
by the President’s representative in the
Central Federal District for development of
ethnographic tourism.
T O U R I S M
— The tourism industry is a source of
tremendous income. How do you estimate
the economic status of the industry and
its development trajectory in the region?
—
From the economical point of
view, tourism provides a longer return than
other segments. Considering the advanced
growth rates in regional industrial manufacturing, we are unlikely to ever gain on
them, and this is not something we aim for.
In GRP, even considering its multiplicative
effect, the segment can gain no more than
1.5%. I am sure that success in the tourism
industry can be achieved by using the well
tested cluster approach. We know for sure
from practice that we won’t have to wait
long for qualitative improvements. Our first
investment project in the industry – the
creation of the Nikola-Lenivets tourism and
recreation cluster – was included in the
federal program of the Russian Ministry of
Tourism. This is the first time that Kaluga’s
tourism industry is getting financing from
the federal budget. With overall private investments at RUR 1.2 billion, the amount of
this financing is RUR 240 million.
Speaking about successful investment
projects forming the region’s tourist image, we should not forget Etnomir. It has
been developing from 2008, and is today a
unique cultural and educational center. In
the run-up to Kaluga’s 650th anniversary,
we are developing a concept for a cultural
and entertainment center on the banks of
the Oka and the Yachenskoye Reservoir. It
is expected to become one of the region’s
biggest tourist complexes.
It’s encouraging to see the number of
businessmen willing to invest in tourism
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THE MAIN EVENT OF 2013 WAS THE 400TH ANNIVERSARY
OF THE ROMANOV IMPERIAL HOUSE. MESHCHOVSK,
ALSO CELEBRATING ITS 775TH ANNIVERSARY, WAS THE
CENTER OF FESTIVITIES.
industry grow every year. The largest investors so far are the international charity
foundation Dialogue of Cultures – United
World (Etnomir) and the Svyaznoy group
(Nikola-Lenivets).
Our strategic plans include promotion of
priority directions: cultural and educational
tourism, including events, agrotourism, ecotourism, school tourism, local studies, etc.
In traditional cultural and educational tourism, we will be implementing major projects by applying the cluster approach; we
will be working with the Russian Ministry of
Culture and Ministry of Tourism in the format defined by the federal special-purpose
program “Development of Internal and
Inbound Tourism in Russia in 2011-2018”
and a wide range of other program documents of federal and regional significance.
These seemingly dry official words reflect a
simple idea – we must make sure that the
conditions for relaxation of our guests and
local residents are comfortable as possible.
— What do you think are the key competitive advantages for tourism in Kaluga Region?
— Together with our colleagues in the
tourism industry, including key tourism operators and hotel businesses, we conducted
a market research to analyze potential tour-
ist interest in Kaluga Region. We surveyed
the region’s residents and heads of various
governmental structures. After systemizing
collected data, we identified a range of the
region’s tourism advantages:
• accessibility by transport for all groups
of tourists;
• rich historical, cultural and spiritual
heritage;
• unique natural landscapes – Ugra national park, Kaluzhskiye Zaseki reserve, estate parks, natural monuments of federal
and regional significance;
• the region’s positive investment image,
growth of business activity, which is important for attracting investments in tourism;
• participation of Kaluga Region’s government in development of priority directions of tourism though state and private
partnership mechanisms.
Unfortunately, the region’s tourism potential is not being exploited to 100%.
The reason is trite – there are not enough
hotels, guest houses and private motels.
Tourists, especially during the Christmas
holiday season, book out virtually the entire inventory. Demand exceeds supply.
This, however, is a good incentive for global
modernization of the hospitality infrastructure.
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“The rapid development
of the Cloth Factory, a unique
facility in the area closely
associated with the name of
Pushkin, was made possible by
private investments. 100 million
rubles were used to restore the
estate and give it a second life. State
and private partnership efforts are
now directed at the construction
of Goncharov Hotel and supporting
infrastructure and the restoration
of the Goncharov family chapel. In
the nearest future, the first and only
private paper museum in the country
will be opened here. The estate
museum has preserved rare interior
design elements, household items
and furniture from Pushkin’s era, so
tourists visit quite often”.
Vitali Bessonov, Deputy
Minister, Head of the Cultural
Heritage Department of the
Ministry of Culture and Tourism
of Kaluga Region
THE NIKOLA-LENIVETS TOURISM AND RECREATION CLUSTER
WON 1-ST PLACE IN THE “EVENT VENUE” NOMINATION, AND
THE ARCHSTOYANIYE LANDSCAPE OBJECT FESTIVAL WON IN THE
“CULTURE” NOMINATION — results of the national Russian Open
Event Expo-2014 competition.
“It is in our interests for tourists to
come visit us not just for a day, but for
several days or even weeks. So this year
will be one of active construction. By 2015,
Nikola-Lenivets will have a proper hotel,
guest houses and catering facilities. At least
300 jobs will be created”.
Ketavan Khelaya, Deputy Head of the Department of Collaboration with State Authorities, Nikola-Lenivets project, ArchPolis ANO.
Ketavan Khelaya, Deputy Head of the
Department of Collaboration with State
Authorities, Nikola-Lenivets project,
ArchPolis ANO
THE FIRST
INVESTMENT PROJECT IN THE
INDUSTRY – THE CREATION OF
THE NIKOLA-LENIVETS TOURISM
AND RECREATION CLUSTER – WAS
INCLUDED IN THE FEDERAL PROGRAM
OF THE RUSSIAN MINISTRY
OF TOURISM.
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ETNOMIR WAS AWARDED THE JURY’S SPECIAL PRIZE IN THE “EVENT VENUE” NOMINATION, AND WILD MINT
FESTIVAL GOT THE SPECIAL PRIZE IN THE “CULTURE” NOMINATION — results of the national Russian Open
Event Expo-2014 competition.
“We’ve had the entire infrastructure required for
guests from the very start. There’s enough room
for everyone. Moreover, our experts actually live
on the center’s territory. Etnomir has become an
attraction for surrounding cities and the greater
Moscow area: we’ve created competitive jobs
for locals, and we’ve given a considerable boost
to incomes of cab drivers, especially at times of
events and festivals”.
Tatiana Kolesnikova,
Head of the Etnomir Cultural and Educational
Center Representative Office in Kaluga
“Ten years ago, inspired by the idea of organizing a natural habitat,
we acquired 120 hectares of vacant land in Maloyaroslavets District. Far
away from suffocating metropolises, this place has become home for artists,
writers, scientists, musician… Today, the eco settlement has an official status.
Our ecological seminars and various events attract participants not just from
Russia, but from Finland, Germany and the Czech Republic. There’s no problem
with accommodation – we’ve got separate rooms for guests in our houses”.
Alexei Garnayev,
Head of the Kovcheg eco settlement
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TOURISM IS CREATED BY PEOPLE AND FOR PEOPLE
The choice of hotels in Kaluga
Region is extraordinary. Among
them are international standard
hotels, private mini hotels, cozy
motels, etc.
INFLOW OF TOURISTS
TO THE REGION
х2.5
THE REGIONAL TOURISM
AND RECREATION
COMPLEX
2008
94 = 13700
entities
IN 2013,
KALUGA REGION
WAS VISITED BY
beds
1 497 000 people
22 72
sanitariums/
guest houses
2013
hotels
INCL.
IN KALUGA
40 = 3100
hotels
BY 2016,
IT IS PLANNED TO INCREASE
THE NUMBER OF VISITORS TO
2 400 000 people
beds
IN 2013, THE VOLUME
OF SERVICES IN THE
TOURISM INDUSTRY
EXCEEDED
RUR 2.3 billion
2
хtimes
8
2009
2013
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FOUR MAJOR FESTIVAL VENUES
Etnomir
Moto-Maloyaroslavets
Tarusa
where
Borovsk District
where
Maloyaroslavets District
Svyatoslav Richter Foundation festivals,
Tsvetayeva readings,
Kupala Night, etc
up to 30 thousand people
what
Wild Mint, Vegfest, Ethno Rainbow,
Mamakabo, Kaluga Discovery, etc.
up to 30 thousand people
what
Wings, historic battle reconstructions,
Russian Bike Week, etc.
Kaluga
Nikola-Lenivets
Vysokiye Berega
where
Dzerzhinsk District
where
Ferzikovo District
up to 8 thousand people
what
Archstoyaniye, New Media Night,
Beaubourg, Insomnia, etc.
up to 5 thousand people
5 open air venues
4 performance venues
World of Guitar, Oldest Theatres of Russia,
Autostrada, Summer Jam, etc.
what
ORIENTALIA, Empty Hills, New Format, City
of Gold, etc.
Kaluzhskiye Zaseki
where
Ulyanovo District
up to 3 thousand people
what
major Russian tourism gatherings
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MOTO-MALOYAROSLAVETS
INTERNATIONAL BIKE AND ROCK FESTIVAL
WORLD OF GUITAR
INTERNATIONAL FESTIVAL
The Russian Bike Week
motofest.ru
The biggest festival dedicated to
motorcycles, motor sports and music.
4 main days, 2 stages, 4 racing fields,
100 music bands, stunt shows, rides,
free parking and tent space, security,
positivity,
adrenalin,
relaxation
and socialization. The festival was
born in 1993. Since then, at the end
of each June Maloyaroslavets is
overtaken by motorcyclists, bikers
and musicians. It is expected that
this year the Russian Bike Week will
be attended by approximately 60,000
participants from Moscow, Ufa,
Samara, Togliatti, Kazan, Oryol, Tula,
Ryazan, Voronezh, Nizhny Novgorod,
Kaliningrad, Novosibirsk, Kaluga,
the Urals and other regions of
Russia, Belarus, Ukraine, motorcycle
tourists from Poland, Germany,
France, Portugal and Japan. Finnish
rock band LORDI will make sure the
festival is unforgettable with a grand
performance full of special effects
and monsters (this will be the first
performance by the Eurovision
winners in Russia). They will be
joined by a record number of rockers:
Kipelov, Alisa, Kiss, Liapis Trubetskoy,
Korol I Shut, Slot, Louna, AMATORY,
Tarakany!, Esli, Troll Gnet Yel, Mongol
Shuudan and many others.
NEW FORMAT
YOUTH EDUCATIONAL FORUM
active-young.ru
For the region, this is a new
interaction format for talented
and active young people. The
first event was held in 2013.
Its main purpose is to identify,
support and involve young
people into the process of
solving the most crucial tasks
in various spheres of Kaluga
Region’s social life. The forum
is organized by the Ministry of
Culture and Tourism, the youth
government and regional youth
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center. It invites young people
that feel the strength and
desire to change life for better.
The forum’s educational events
cover issues of social project
planning, teamwork, personal
growth. The cultural program
includes informal meetings with
representatives of the regional
government, public figures,
successful businessmen, as
well as concerts, dances, master
classes by popular deejays, and
presentations of new creative
projects.
guitarworld-kaluga.ru
A true celebration for connoisseurs of
guitar art. At the end of each May, the festival
brings together performers of all styles and
directions. The first guitar forum was held in
Kaluga in 1998. The high level of creativity and
casual atmosphere of the festival have become
legendary in the guitar community. At different
times, the festival was joined by performers
from 33 countries. In recent years, it has become
extremely popular, making participation in the
festival a matter of prestige; and for many
Russian performers, it was the start of their
international careers. Participation of globally
renowned stars of contemporary guitar music
raised the festival’s international prestige even
higher. Kaluga’s venues staged performances
by Al Di Meola, Vincente Amigo, Francisco Goya,
Paco de Lucia (who made a special trip to Russia
for the festival after a 20-year break), John
Mclaughlin, Tommy Emmanuel, the Los Angeles
Guitar Quartet, fusion patriarch Larry Coryell,
Daniel Piazzolla, Dominic Miller – Sting’s coauthor and guitarist, British and international
rock legends King Crimson and many other
outstanding performers, composers and
conductors.
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TOURISM AND RECREATION CLUSTER
MOSCOW
Borovsk
District
ETNOMIR
CULTURAL
AND EDUCATIONAL
TOURISM CENTER
Kaluga
Kaluga
Region,
Borovsk District,
Petrovo village
КИЕВ
Etnomir is a huge living museum on the border
between Moscow Region and Kaluga Region. Here,
you can visit ethnic dwellings, examine household
items, try on ethnic clothing, master traditional
crafts, participate in folk games, and, should you
desire to do so – live in an ethnic hotel of your choice.
Guests are introduced to global cultures by visiting
authentically recreated ethno yards representing
various countries. They include ethnic buildings of
a variety of purposes: hotels, craft shops, museums,
cafes and restaurants, souvenir stores and other,
contributing to the creation of the traditional
atmosphere. 365 days per year, Etnomir visitors
can take express voyages to different countries,
get a taste of national cuisines and acquire unique
experiences from interacting with other cultures.
The project is supported by the Russian Ministry
of Culture, the Russian Ministry of Education,
the Russian Ministry of Sport, Tourism and Youth
Policy, the UNESCO Bureau in Moscow, the UNESCO
Commission in Russia, the Government and
Governor of Kaluga Region and numerous nongovernmental organizations in Russia and abroad,
and is represented by the Russian Ministry of Foreign
Affairs. By 2020, Etnomir will become the main ethno
cultural site in Russia – 53 new ethno yards will be
built on a territory of 93 hectares in addition to the
48 currently existing ones to represent all countries
of the world.
Etnomir is the venue for dedicated cultural
festivals, ethno camps, traditional festivities of
different nations and entertainment events of
regional, federal and international scale.
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A PROJECT THAT
Ruslan Bayramov,
Head of Etnomir Cultural
and Educational Center
“I am a child of two cultures – Russian,
like my mother, and Azerbaijani, like my
father. Ever since I was a child, I could
watch their dialogue – the differences and
similarities in their values. I have always
dreamed of bringing people together. This
is exactly what we all need right now”.
He was born in Gedabay District of Azerbaijan, in the village of Novo-Ivanovka that was
founded by his maternal ancestor, old believer Grigory Nikivorovich Ivanov. At 11, he
knew the names of almost all countries and their capitals. After military service, he was
accepted to the Department of Law of the Moscow State University. Simultaneously,
he studied philosophy and global religions and ran a business. Internal strength, faith
in people, confidence in success, high business ethics – are just a few of the criteria
that allow Ruslan to successfully implement business and social projects, like the
Tramplin shopping center, the Sophia Charity Fund, the Dialogue of Cultures – United
World international charity fund. The Etnomir project (ethnographic park of the world’s
cultures) was created by Bairamov after a visit to the Issyk Kul. He defines its main
purpose as to “remember one’s roots and discover other cultures”.
— How did you come up with the idea for Etnomir?
— The project was conceived a few years ago. In one
way or another, we were always involved in projects associated with cultural dialogues, international friendship
or social issues. The idea assumed the form of Etnomir on
the banks of the Issyk Kul, where I went to visit a friend
and where I had my first sleepover in a yurt. After that
I decided to bring a yurt to Moscow. The people’s reaction was very positive, and we realized that we fumbled
upon the right concept – of the need to remember one’s
roots and discover other cultures. Of course, it is very
difficult to promote an idea for the sake of the idea itself, and we’re practical people, so we decided to act. At
that time, however, the market was booming, and no one
wanted to get involved in a project that did not promise
a fast return. Still, we did find a site near Borovsk, bought
the land, set up our yurts and presented our concept to
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BRINGS PEOPLE TOGETHER
Think of it as a mission. Love your product.
This is the hospitality industry: if you are
open to people, there will surely come. You
will definitely make enough to sustain yourself, but won’t become a billionaire.
— What would you single out as the
tourist brand of Kaluga Region?
— There are many of them. There are
spiritual ones: Optina Pustyn, for example.
There is space and everything associated
with it. I am certain Kaluga could become an
international tourist center. It has already
gained a global reputation as an industrial
center, but tourism is only beginning to develop. Kaluga Region’s spiritual, cultural and
tourist potential is currently tens of times
greater than what is being offered.
Kaluga Region’s administration. Fortunately,
they were very supportive. I must say that
Kaluga is now a center of innovations and
also has a great team in its administration…
— What is the status of tourism in Kaluga Region? What is restraining its development? Or, are all necessary conditions
present?
— In recent years not only the region, but
the country as well “turned” towards internal tourism. I think, Kaluga Region could
set a trend for the entire country. After successes in industry, the region is now also beginning to focus on agro-, eco— and event
tourism. There are no legislative problems;
the main factor is people – we need people,
whose dream is to work in tourism.
— What, do you think, could help increase the inflow of tourists?
— Awareness. Aggressive, in the good
sense of the word, promotion of Kaluga Region could deliver an explosive effect for
the years to come.
— What determines the success of a
project?
— Personality. A person, who is consumed
by the project, who wants to develop it in
spite of everything. The rest will come. You
need to give all you’ve got to your work on
a daily basis, and then this “fanaticism” will
provoke a positive response.
— How rewarding is tourism as a business?
— You can’t think of tourism as business.
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TOURISM AND RECREATION CLUSTER
Creation of a tourism and recreation cluster is identified as one of the key directions for development of
Kaluga Region until 2030. The tremendous tourism potential and considerable experience in implementation of cluster initiatives form a strong foundation for development of the industry. Even today, Kaluga
Region offers products that are competitive on the internal and external markets, actively promoting and
supporting unique tourist projects.
MOSCOW
“In order to attract more tourists, we need develop
the hospitality industry in an active and integrated
manner, to offer our guests new high-quality services,
while preserving the region’s natural, cultural and
historical potential”.
Dzerzhinsky
District
Kaluga
Kaluga
Region,
Dzerzhinsky
District,
Nikola-Lenivets
Anatoly Artamonov,
Governor of Kaluga Region
NIKOLALENIVETS
ART PARK
Nikola-Lenivets is the biggest art park in Europe, with part of its
territory belonging to a national park that is a UNESCO biosphere
reserve. In 2013, the project was included in the federal special
purpose program for tourism development, which assumes that
it will receive financial support from the government.
The modern history of Nikola-Lenivets Art Park began with the
eponymous village that became famous in the early 2000s due
to artist Nikolai Polissky. He was the initiator of a unique project
featuring landscape installations and land art objects, many
of which have since become symbols of modern art. Fanciful
objects made from natural materials harmonically fit into the
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КИЕВ
picturesque landscapes of Ugora. Nikola-Lenivets is associated
with the names of famous architects – Brodsky, Grigorian,
Bernaskoni.
Every year, the art park becomes the venue for the iconic
ArchStoyaniye landscape architecture festival, which promotes
the idea of integrating architecture into landscapes through
creative workshops. Participants create grand-scale objects of
art and architecture. In recent years, Nikola-Lenivets considerably
expanded its entertainment program, becoming a true proving
ground for modern art.
T O U R I S M
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K A L U G A
R E G I O N
TOURISM AND RECREATION CLUSTER
VOROBYI
BIRD PARK
MOSCOW
Zhukovsky
District
Kaluga
Kaluga
Region,
Zhukov District,
Pobeda
settlement
КИЕВ
Vorobyi is the first bird park in Russia. At its
opening in 2005, the core of the park’s exposition
consisted, primarily, of local birds and just a few
exotic ones.
The park is continuously growing. Today,
visitors can see 2000 birds from all over the world:
penguins and peacocks are equally comfortable on
Kaluga land. Feathered residents neighbor a small
zoo with rare and amusing animals. An impressive
park of stones is also worth a visit.
The diversity and fullness of its collection
raised Vorobyi from the level of a place for family
entertainment to that of a serious educational
and research facility. Its excursion programs are
highly valued by schools, and its experience in
bird breeding earned it well-deserved recognition
among specialists working in Russian and foreign
nurseries and zoos.
The park is gradually improving its infrastructure:
the landscape garden is growing, and the range of
entertainment options is expanding and currently
includes hikes along the eco trail, topical master
classes, horseback riding, fishing and a shop of
novelty souvenirs…
Guests are always welcome at the cozy Pelikan
café overlooking the river and the comfortable
Ivolga hotel.
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T O U R I S M
B R A N D S
O F
K A L U G A
R E G I O N
HISTORICAL ROUTES
KALUGA
Kaluga is the administrative center of Kaluga Region and one of the most beautiful and
ancient cities in central Russia. Kaluga’s history covers more than six centuries, each
reflected in the architecture and sculptures on the city’s streets and squares. Given the
will, Kaluga could well obtain the status of a museum city, supported by the vast diversity
of its attractions.
“THE CRADLE OF SPACE SCIENCE”
Kaluga has firmly secured the status of a space center. Konstantin
Tsiolkovsky, a founder of the theory of space exploration, used to
live and work there. Kaluga has the county’s first museum of the
history of cosmonautics. Today, it has one of the world’s biggest
collections of space related artifacts. Scientist and rocket engineer
Sergei Korolev and first cosmonaut Yuri Gagarin were directly
involved in the creation of the museum. In April 2014, an official
ceremony marked the beginning of construction of the museum’s
second block. According to the design plan, the new building will
have the same architectural style, and will be four times larger than
the existing one. Apart from a modern depository, the new block will
have an astrodome, an exposition hall, a center of cosmic modeling
and interactive areas – a 4D cinema, a conference hall, a space
buffet and a hall of cosmic exercise machines. The federal budget
allocated RUR 1.6 billion for the project. The launch of the museum’s
second block is scheduled for the end of 2016.
The SHOPPING ARCADE (GOSTINY
DVOR) has been brightening up
the Stary Torg square for several
centuries and is considered
one of the symbols of Kaluga.
Construction of the architectural
complex in early baroque style
with gothic elements began in
1784 and was completed only 40
years later. When the regular city
development plan was prepared,
a decision was made to demolish
part of the chaotically distributed
trading booths from the city’s
main trading square and in
their stead to open a single
stone shopping center with 14
blocks and symmetrical shops.
The shopping arcade occupies
an entire block. In keeping with
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the ancient tradition, small
stores are located here. The
shopping arcade underwent
several reconstructions. One of
the biggest was started in 2010.
Architects, restorers and builders
were given the task to restore the
arcade in its original design and
to adapt it to modern needs.
In 2012, the first stage of
works was completed. Full
reconstruction of the XVIII
architectural and historical
monument will be completed in
2015.
T O U R I S M
B R A N D S
CHURCHES OF KALUGA
The city is decorated by the domes of 27 churches, some of which
were built as far back as the XV century. The construction of the
Saint Trinity Cathedral in 1818 caused quite a stir in the society:
the dome of the Kazan Cathedral that was being built at the
same time in St. Petersburg turned out to be two meters smaller
in diameter. Now Kaluga is the only city in Russia with its main
cathedral topped by a huge dome without any internal supports.
TIKHONOVA PUSTYN
O F
K A L U G A
R E G I O N
STONE BRIDGE over the Berezuyski ravine.
The bridge has been one of Kaluga’s main
landmarks since 1780, and it is the only
viaduct in Russia. The stone bridge is the
symbol of the new town. It has been serving
the people of Kaluga for over 200 years. The
bridge was recently reconstructed, while works
on improvement of the Berezuysk ravine are
currently in progress.
THE CITY’S MERCHANT
HISTORY enjoys well-deserved
popularity among tourists.
Kaluga is the home of many
dynasties that affected the
development of the entire Russia.
Among them, the Faleyev, Bilibin,
Zolotarev and Torubayev families. Former
merchant estates house two of Kaluga’s major
museums – the local history museum and the
art museum.
Dzerzhinsk District,
Leo Tolstoy settlement
The monastery was founded in the XV century by
reverend Tikhon. A monk, he found hermitage on the
bank of the Vepreika, choosing a cave of a huge oak
tree as his dwelling. He fared on wild grass and fruits,
got water from a well that he had built with his own
hands. It is unknown, when exactly Tikhon founded the
monastery, but it is believed that he was the one who
built the temple of the Holy Mother, where he was later
buried. The currently functioning monastery houses a
spiritual history museum. The sacred spring, from which
Tikhon got water, is especially revered by pilgrims. The
monastery possesses a silver reliquary with hallows of
saint Tikhon of Kaluga.
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T O U R I S M
B R A N D S
O F
K A L U G A
MALOYAROSLAVETS is a town
R E G I O N
The marks of battle
are still visible on the
walls of the convent
– chips from bullets
and shells.
of military glory. Its proximity to Moscow
and location on the crossing of important
roads made it a strategic object during
numerous wars devastating the territory
of Russia. The battle at Maloyaroslavets
defined the fate of the 1812 Patriotic
War. According to M.I. Kutuzov, the town
was the “boundary for the attack and the
beginning of the enemy’s retreat and
demise”.
The Chernoostrovsky convent of St.
Nicolas preserves the marks of the battle
that unfolded under its walls to this day.
The convent’s blue gates are the best
evidence: chips from bullets and shells are
clearly visible in the stone setting. Each
fall, the walls of the convent relive the
legendary battle with Napoleon through
reconstructions, which attract huge
numbers of tourists. Among the town’s
many attractions are the 1812 museum
and the Battle of Maloyaroslavets
diorama.
LYUDINOVO
is the land of lakes. It
earned this title as the
location of the region’s
deepest lake – the
Lompad, a unique place
for water sports. Lake
Lompad has long been a
favorite among aquatic
sport professionals
and amateurs. It is also
the place for annual
all-Russian motor and
sailboat competitions.
Historically, Lyudinovo is the region’s
industrial center. The country’s biggest
diesel locomotive plant, component
plant and iron foundry are located
here. The key event in the town’s
recent history occurred at the end
of 2012, when the RF Government
adopted a resolution on the creation
of the Lyudinovo special industrial
manufacturing economic zone.
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T O U R I S M
BOROVSK
, founded in 1358, can
justly be called the Russian center of
Old Belief. Protopope Avvakum, the
ideologist of dissention in the Russian
Orthodox Church, was imprisoned here,
B R A N D S
O F
K A L U G A
R E G I O N
and the disfavored boyar Morozova and
her sister Evdokia Urusova died here in
a land hole. Today, the main destination
for pilgrims is the famous PafnutiyBorovsk monastery.
Borovsk’s rich history
is illustrated by the
numerous murals
created by Vladimir
Ovchinnikov. The
enthusiast artist
creates his paintings,
illustrating the town’s
history or reflecting its
metaphysics, on facades
of buildings. His Parallel
Town project has earned
Borovsk the title of “an
open air museum”, “the
painted town” and “the
portal town”.
THE PAFNUTIY-BOROVSK MONASTERY
Borovsk District
In 1444, reverend Pafnutiy and his apprentices built and sanctified a temple in
an impenetrable forest near Borovsk. This date is now known as the date, on
which the Borovsk Monastery was established. At the end of the XVI century,
fearing an outbreak of war with Poland, Moscow’s government built strong
fortress walls around the monastery. One of the XVII century chronicles says:
when Lzhedmitry II sieged the monastery, he encountered strong resistance,
and was able to break into the convent only through the treason of the
waywode. The defenders continued to fight back until all were dead. In honor
of their heroic deed, in 1777, Borovsk received its coat of arms: a heart with a
cross (symbol of loyalty) in a laurel wreath.
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T O U R I S M
KOZELSK
Even though
is a small
town, it is older than Moscow, even if
by just a single year. The first mention
of Kozelsk in the Tale of Bygone Years
dates back to 1146. It is a legendary town
that has earned military glory by fierce
resistance to Baty-khan’s horde. The Khan
labelled Kozelsk as an “evil town”. In 2009,
Kozelsk was awarded the status of a Town
of Military Glory.
B R A N D S
O F
K A L U G A
Kozelsk is also called
the “spiritual center
of Orthodox Russia”. It is
home to the Saint Vvedensky
friary Optina Pustyn, a XVIIIXIX century architectural
monument, and the Kazan
Amvrosy convent
Shamordino.
Tourists enjoy mystical routes to
“devil’s hillfort”, stone age man
sites, ancient settlements, burial
mounts and bannerstones.
OPTINA PUSTYN
Kozelsk District
Major spiritual center of monachism,
a mecca for pilgrims. The exact date
of its construction is unknown, with
scientists dating it to the turn of the
XIV-XV centuries. It is believed that the
monastery was founded by Optiy, a
repentant outlaw, and was merely a tiny
abode until the XIX century.
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In 1821, the central priory was built, and
a while later Optina Pustyn became the
center of Russian spiritual life. It was
visited by the most famous personalities
of the Russian Empire. Optina’s elders
possessed great gifts – prudence,
clairvoyance, the ability to cure and
perform miracles. Today, Optina Pustyn
is a complex system of cathedrals,
the largest of which is the Vvedensky
Cathedral.
R E G I O N
T O U R I S M
B R A N D S
O F
K A L U G A
R E G I O N
PEOPLE
THAT CHANGED
THE COURSE OF HISTORY
British writer, historian and philosopher Thomas Carlyle once rightfully said:
“The history of the world is but the biography of great men”. On their cultural
and educational journeys, tourists learn about the men that brought glory to
Kaluga land. Many tours in Kaluga Region are dedicated to great people: “Land
of Kutuzov’s Victories”, “Motherland of Marshal G.K. Zhukov”, “Trail of Napoleon’s
Demise”, “Gogol in Kaluga”, “Kaluga Footprints of the Romanov Dynasty”. Kaluga
Region is associated with the names of famous scientists, military leaders and
Russian classics.
K.E. TSIOLKOVSKY –
THE FOUNDING FATHER
OF SPACE SCIENCE
A.S. PUSHKIN AND THE
GONCHAROV ESTATE
79 Tsiolkovskogo Str., Kaluga
49 Tsiolkovskogo Str., Borovsk, Kaluga Region
Due to the bold calculations made by a
modest math teacher, Kaluga is now known
as the cradle of space science. Our land is
where all his great scientific discoveries were
made. Walking through Borovsk, where the
scientist’s career started, and Kaluga, where he
later moved, you will see many space-related
landmarks, the most important of which are the
State Museum of the History of Cosmonautics
and the K.E. Tsiolkovsky Memorial House.
Kaluga Region, Dzerzhinsky District
Cloth Factory Estate Museum
The Cloth Factory Estate located on the Sukhodrev River not far
from Kaluga was formerly the ancestral estate of the famous Goncharov family. The estate owes its name to the factory established
here at the beginning of the XVIII century that manufactured cloth
for sails and paper. Apart from the head of the family, Afanasi Goncharov, another famous representative of the dynasty is his great
granddaughter, the gorgeous Natalia Goncharova, who became the
wife of Alexander Sergeyevich Pushkin. The estate was visited by Empress Ekaterina II, and in 1812 Kutuzov set up his headquarters here.
A.S. Pushkin stayed at the estate twice, and N.V. Gogol visited as well.
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T O U R I S M
B R A N D S
O F
K A L U G A
R E G I O N
A.L. CHIZHEVSKY –
THE BEGINNING
OF RUSSIAN COSMISM
62 Moskovskaya Str., Kaluga
RUSSIAN TSARINAS
Natalia Naryshkina
Evdokia Streshneva
Evdokia Lopukhina
Kaluga Region, Meshchovsk
Kaluga Region is directly linked to the Romanov
dynasty. Three of Russian tsars found their wives
here: Mikhail Fyodorovich Romanov – the founder
of the dynasty, Alexei Fyodorovich and Peter I.
The young tsar Mikhail Fyodorovich personally
selected his bride out of 60 maidens from old-line
Russian families. He chose Evdokia Streshneva,
born in Meshchovsk Country of Kaluga Provence.
She became a symbol of fidelity and righteousness,
and there is a monument to her at the wall of the
Meshchovsk Monastery of Saint George. Alexei
Mikhailovich, Evdokia’s son, also married a lady
from Kaluga – Natalia Naryshkina, who was born in
Tarussa County. Their son Peter, who later entitled
himself emperor, was first married to a Kalugaborn maiden from the Lopukhin dynasty. She was
tsarina for seven years, and was the last, as after
her there were only foreign-blooded empresses in
Russia. Excommunicated from the throne, Evdokia
Lopukhina could have started a revolt, but she chose
to go into convent. At the end of her life, she was
offered the throne but refused it, forever remaining
a humbled tsarina in the memories of the people.
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Alexander Leonidovich
Chezhevsky was a Russian
scientist whose discoveries
were far ahead of his time.
Many events of his life are
associated with Kaluga. He
lived here with his family
in a two-storey stone
house with a mezzanine.
On the second floor of this
house, young Alexander
performed his first
experiments in heliobiology.
Here, he also discovered
the stimulating effect of
negatively ionized air on
living organisms, which was
later implemented in the
“Chizhevsky lamp”. Today,
his discoveries are used
in medicine, agriculture,
industry. Chizhevsky was
greatly influenced by
his acquaintance with
Konstantin Eduardovich
Tsiolkovsky, who gave
direction to and supported
the young scientist. Dreams
of space conquests later
transformed into a desire to
understand the principles
of interaction between
our biosphere and the
Solar System, the theory
of energetic connection
between events on Earth
and cosmic events. For the
development of these ideas,
Chizhevsky is referred to as
one of the founding fathers
of Russian cosmism.
T O U R I S M
B R A N D S
O F
K A L U G A
R E G I O N
TSIPULIN WAS OFTEN MISTAKEN FOR MARX
Ivan Tsipulin was a merchant and
steamboat owner, who beat all records of
tenure as the mayor of Kaluga. He ran for
office four times, serving the city and its
residents for 16 years, until the day of his
death. Tsipulin’s personality and business
qualities won him the love and respect
of all Kaluga residents. He built the city’s
first aqueduct, set up a system to insure
Kaluga’s residents from fire damage,
issued an interest free loan for the
construction of a poorhouse, gave
up his own house for a vocational
school, donated funds for restoration
of churches and construction of new
hospitals, established an office for
the Syzran-Vyazemsk railway in Kaluga,
organized shipping traffic on the Oka, built
a city library and infirmary. It was due to
his efforts that in the middle of XIX century
merchant Kaluga became a major port and
industrial center. A steamboat named in his
honor navigated the Oka for a long time. In
1917, almost 20 years after Tsipulin’s death,
a funny incident occurred. A monument
to Karl Marx was erected in Ivanovskaya
(Lenina) street, and when common locals
saw it, they mistook the founder of
scientific communism for their former
mayor, saying to each other: “Have you
seen? The new authorities built a statue for
Tsipulin!” Tsipulin’s estate on Podvoyskogo
street has been preserved and currently
houses the Oka Shipping Company. In 2014,
the region’s governor suggested that the
monument of XIX century architecture be
transferred to the city to be restored and
turned into Tsipulin’s museum.
GEORGY ZHUKOV – MARSHAL OF VICTORY
Georgy Konstantinovich Zhukov was
a great military leader, marshal of the
Soviet Union, USSR Minister of Defense
(1955-1957), four-time Hero of the
Soviet Union, holder of two Orders of
Victory, numerous soviet and foreign
decorations.
Zhukov left a mark in history as one of
the key architects of the victory in the
Second World War, in the course of which
he was assigned to a variety of posts
– from chief of General Staff, to front
commander, member of the Supreme
High Command General Headquarters
and to deputy supreme commander.
His name is inextricably connected
to all strategically important military
decisions of the soviet army during the
Second World War. In 1945, Zhukov took
the salute of the Victory Parade on Red
Square.
190 avenues, streets, squares and
lanes in cities around Russia are named
in his honor. But the most important
museum of the great commander is
located in Kaluga Region, where he was
born. The state museum, founded in
1960, is located in the town of Zhukov.
The core of the collection is made up by
personal items, photographs, documents
donated to the museum by Georgy
Konstantinovich himself, his relatives,
friends and colleagues.
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T O U R I S M
B R A N D S
O F
K A L U G A
R E G I O N
ECOTOURISM
UGRA NATIONAL PARK
Extends through six administrative districts:
Yukhnov, Iznosky, Dzerzhinsky, Peremyshl, Babynino, Kozelsk
MOSCOW
kaluga
КИЕВ
The national park, 200 km long,
with an area of 90,000 hectares,
has no analogues in Russia. The
natural reserve protects not only
natural landscapes extending
along the valleys of the Ugra, the
Zhizdra and the Vyssa, but also
nearly 300 historical and cultural
heritage objects: Stone Age
sites, medieval hillforts, temples
and monasteries, former noble
manors, ancient roads and places
of grand battles.
For tourists, museums and
numerous
eco
trails
were
organized. One of the most popular
activities is the hike through the
“devil’s hillfort” anomaly zone,
where one shouldn’t go without
an experienced guide. The
territory of Ugra national park is
under UNESCO protection.
KALUZHSKIYE ZASEKI
STATE NATURAL RESERVE
Located in Ulyanovski District
MOSCOW
Kaluga
КИЕВ
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The territory included in the
Kaluzhskiye
Zaseki
reserve,
has been known from the IX-X
centuries as a part of a large
impenetrable hardwood forest
area. Its territory of 18,533
hectares still has trees that are
unique for Eastern Europe and are
300-400 years old. The employees
of the preserve meticulously work
to increase the population of the
wild bison - an endangered species.
10 eco trails were developed to
introduce visitors to the unique
nature of Kaluzhskiye Zaseki and
its residents. These include short
overview tours and several hour
long hikes over irregular terrain,
combined tours and water routes
along the Vytebet.
T O U R I S M
B R A N D S
O F
K A L U G A
R E G I O N
HOW TO AVOID GETTING LOST DURING YOUR VISIT
INFORMATION SERVICE
FOR GUESTS AND RESIDENTS OF KALUGA REGION
KALUGA WILL
HAVE ITS OWN
INFORMATION
SERVICE TO ASSIST
VISITING TOURISTS
It will operate as a “single
window”, providing maps and
booklets with descriptions of local
landmarks, restaurants, hotels, etc.
Its employees will assist guests
in choosing the most interesting
festivals and planning travel routes.
And if you are a convinced introvert,
all information will be available
for you to discover by yourself
through the Internet or one of the
information kiosks.
INFORMATION SERVICES
ARE PROVIDED FREE
OF CHARGE
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CITIES OF THE WORLD
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T O U R I S M
B R A N D S
O F
K A L U G A
R E G I O N
CALENDAR OF EVENTS
Kaluga Region)
Seredina Leta (Midsummer Fest)
— roleplaying festival (Obninsk)
Moto-Maloyaroslavets —
international moto-rock festival
(Maloyaroslavets District)
JANUARY
Zimnaya Skazka (Winter
Fairytale) — snow sculpture festival
(Borovsk District)
Snezhnaya Mezhura (Snowy
Mezhura) — activity festival (Borovsk
District)
APRIL
Petukhi I Gusi v Gorode Taruse
(Geese and Roosters in the Town of
Tarusa) — children’s festival (Tarusa
District)
Cosmonautics Day at the K.E.
Tsiolkovsky State Museum of the
History of Cosmonautics (Kaluga)
SEPTEMBER
Medniy Veter (Copper Wind) —
bell ringing festival (Kaluga)
Khludnev Craft Festival (Duminichi
District)
Krasnoye Fair folklore fest in
Krasnoye settlement (Hvastovichy
District)
Winter fishing and hunting
biathlon (Zhizdra District)
Travel Party — international
tourism day at Etnomir (Borovsk
District)
JULY
MAY
Igromir (Gameworld) —
international festival of folk games
and traditional toys at Etnomir
(Borovsk District)
Train hard, fight easy — military
history celebration (Kaluga)
FEBRUARY
Vstrecha (Meeting) —
international film festival (Obninsk)
Tsiolkovsky Fest — modern art
festival
Mir Gitary (World of Guitar) —
international music festival (Kaluga)
Polnaya Chasha (Full Cup) —
international celebration of traditional
beverages (Borovsk District)
Autumn tourist jamboree
(Ulyanovo District)
Noch Novykh Media (New Media
Night) at Nikola-Lenivets (Dzerzhinsky
District)
Noch na Ivana Kupalu (Kupala
Night) — ethnic festival (Tarusa
District)
Cosmofest music festival (Borovsk
District)
Orientalia festival of oriental
cultures at the Vysokiye Berega
Tourist Center (Ferzikovo District)
All-Russian System Administrator
Convention (Kaluga, suburbs)
ArchStoyaniye — international
festival of landscape art at NikolaLenivets (Dzerzhinsky District)
Rev Motora (Motor Roar) — autocamp festival (Kaluga)
Winter tourist jamboree in
Ulyanovo District
OCTOBER
Tsvetayeva readings (Tarusa
District)
Reconstruction of the 1812 Battle
at Maloyaroslavets (Maloyaroslavets
District)
Tipifest — international festival of
North American cultures at Etnomir
(Borovsk District)
JUNE
Buyniye Yest? (Endurocross)
— motorcycle race (Kondrovo,
Dzerzhinsky District)
Vse Svoi – Yarche Solntsa!
(No strangers – Brighter than
Sunshine!) — free music festival
(Medyn District)
Pushkin fest at the Cloth Factory
(Dzerzhinsky District)
Dikaya Miata (Wild Mint) —
international music festival at Etnomir
(Borovsk District)
MARCH
Navruz (Nowruz) at Etnomir
cultural and educational center
(Borovsk District)
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Bessonnitsa (Insomnia) — open
air animated film festival at NikolaLenivets (Dzerzhinsky District)
Fabrika Ekstrima (Extreme
Factory) — activity festival
(Sergiyevskoye natural canyon park in
AUGUST
Krylya (Wings) — rock festival
(Maloyaroslavets District)
VEGFEST — international
vegetarian festival at Etnomir (Borovsk
District)
Avtostrada — open automobile
festival (Kaluga)
Classical music festival of the
Svyatoslav Richter Foundation
(Tarusa District)
Letniy Dzhem (Summer Jam) —
music festival (Kaluga)
DECEMBER
Liberation of Kaluga from Nazi
troops (Kaluga)
Yule — winter solstice celebration
at Etnomir (Borovsk District)
tourist information center
We organize group and
individual tours to all places of
interest in Kaluga Region
based on your preferences.
WE WORK TO HELP YOU:
• get full information about Kaluga Region;
• visit interesting historic sites in Kaluga Region;
• participate in events in Kaluga Region;
• understand, love and return to Kaluga Region time and time again.
5 Stary Torg Sq., Kaluga, tel. +7 (4842) 56-25-78
e-mail: [email protected]
www.visitkaluga.ru
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TRANSLATION SERVICES
+7 (499) 965-8183
+7 (499) 965-8184
[email protected]
www.mistral-center.ru
WITH SUPPORT FROM THE MINISTRY OF ECONOMIC DEVELOPMENT OF KALUGA REGION
Published by Kaluga Information Agency
Director – Larisa Severina
Editor – Tatiana Antipova
Mob. +7 910 860 35 43
Mob. +7 910 609 74 21
[email protected]
[email protected]
Agency for Regional Development of Kaluga Region
41, bld. 2, Dzerzhinskogo St., Kaluga, Russia
Tel.: +7 (4842) 27-87-86, 27-87-85
www.arrko.ru