pdf of article
Transcription
pdf of article
.......................................................................................................................................................................... Partners Design, Inc. .......................................................................................................................................................................... Partners Design was founded in 1971 by twin brothers Jack and Jeff Gernsheimer, who left their New York agency and corporate jobs to start a graphic design studio in a stone farmhouse in rural Pennsylvania. More than three decades later, the farmhouse and design team have expanded, while the studio still offers the personal, hands-on approach that welcomed their first clients. Partners Design is internationally Partners Design, Inc. 187 Koenig Road Bernville, PA 19506 610.488.7611 www.partnersdesign.net recognized for helping businesses and organizations communicate effectively. They attribute their success and longevity to understanding that branding has strategic value to their clients if it inspires a positive response in customers and advances business goals. In other words, creativity has to work. Using a mix of magic and reason, intuition, experience and skill, Partners Design helps clients establish a visual presence and create strong brands. A_ Carpenter Technology, 1996/Specialty Steel Manufacturer B_ Canal Street, 1995/Bar & Restaurant C_ Neversink Brewing Company, 1995/Microbrewery A_ B_ C_ Partners Design, Inc. 307 NEW HOLLAND CONSTRUCTION_ Global agricultural equipment manufacturer New Holland (owned by FIAT of Turin, Italy) chose Partners Design to create a comprehensive identity for its new construction equipment division. Partners Design developed and applied the compelling new design system to equipment, exhibits, advertising, direct mail, literature, environmental graphics (for showrooms and corporate headquarters) and a virtual trade show website. The brand’s introduction at ConExpo in Las Vegas helped to successfully launch this diverse and extensive line of products. D_ Pfaltzgraff, 1983/Dinnerware Products Manufacturer E_ Entech Engineering, 2001/Engineering Services D_ E_ Partners Design, Inc. 309 D U P O N T _ Asked by the manufacturer of Corian® Solid Surfaces to create a magazine, Partners Design was responsible for the entire look of Surfaces, from masthead to back cover. The magazine, which demonstrates why professionals and homemakers chose the countertop materials for their work surfaces, has become a cornerstone for the branding of Corian and Zodiac products and is featured in DuPont’s national TV ad campaign. Partners Design also designed exhibits, signage, point-of-purchase, print ads, literature, sales materials and sample kits that carry out the branding of the products. K A R E N ’ S B O T A N I C A L S _ Karen Palcho was making aromatherapy products in her kitchen–and using clip art for her marketing–when she came to Partners Design. The team created an artistic and cohesive solution to her branding needs, including packaging, product literature, POP and website design, that helped distinguish her brand from the many natural beauty products in this highly competitive market. BOSCOV’S DEPARTMENT STORES_ In 1972, Partners Design was hired by local entrepreneur Albert Boscov to design a new identity for his chain of three department stores. That branding was effective for more than 25 years, during which Boscov’s has become the largest independently-owned department store chain in the United States, with more than 40 stores throughout the northeast. In 1999, the company commissioned Partners Design to update their logo and create visual branding standards for advertising, packaging, POP, credit and gift cards, vehicles, and signage. This lively series of shopping bags illustrates the new look, where holiday themes are playfully incorporated into the text and drop shadows of the Boscov’s mark. I, J, K_ Look South, 2000/Atlanta-Based Stock Photo Agency F_ Boscov’s Department Stores, 1972 & 1999/Retail Chain G_ Berks Packing, 1991/Meat Products H_ Holocaust Library, 1994/Albright College F_ G_ H_ I_ J_ K_ Partners Design Partners Design, Inc.##,3 311 ALL-STAR DISTRIBUTORS_ Partners Design created a distinctive and powerful print and environmental branding campaign for this beer distributor. Exterior signage, banners and dock numbers greet and direct visitors, while interior graphics continue the experience with door and lobby treatments, supergraphics and wall hangings. The program identifies A l l - S t a r with the dozens of beverage brands they carry and enables the company to add or subtract brand graphics as their product line changes. L_ National Food Products, 1994/Food Distribution M_ Reading Phillies, 1996/Farm Team of the Philadelphia Phillies N_ Picture Archive Council of America, 2003/Association of Stock Image Archives L_ M_ N_ O_ Blue Marsh Canteen, 2001/Restaurant P_ WITF, 2000/Public Broadcasting & Communications Q_ ExperiMeds, 1999/Online Drug Development Information Site O_ P_ Q_ P E N N S T A T E U N I V E R S I T Y _ Penn State Berks Campus commissioned Partners Design to create a branding campaign for its American Studies Program. Posters, bookmarks, mugs and T-shirts celebrate the diversity of the American experience and encourage student enrollment in the program. R_ Showcase Station, 2000/Garage Band Venue S_ West Reading Main Street, 2004/City Merchants Association R_ S_