branding - Your Majesty

BRANDING
Samples & Style Guides
10.25.12
YOUR MA JESTY CO.
New York | Amsterdam | São Paulo
www.your-majesty.com
SELECTED CLIENTS
Gilt · UrbanDaddy · Matter · Turman North
Blank 5 Space · Elsa and Me · Estée Lauder · Shiseido
Terry Richardson 6 Senses Raw Profile
Metaproject/Artillery · MTV Accelerate · Evoke
WDDG · Undercurrent · CondeNast.com
I N S P I R E E V E RY DAY
As Agency of Record, Your Majesty assisted GILT with a complete
overhaul of their brand image. Branded communications material, both
online and offline, were redesigned to ensure a holistic brand voice. With
the ambition to connect GILT with its customers through inspiring them
with the different aspects of every day life. Allowing GILT to relate with
its customers on a broader spectrum of lifestyle touch-points.
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Branding—GILT
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Branding—GILT Properties Logos
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Branding—GILT Letterhead and Business Cards
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Branding—GILT Packaging & In-Flight Promo Box
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Branding—GILT Posters
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Branding—GILT Video Sting
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Branding—GILT.com Web Applications
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Branding—GILT Typography Lockups and Print Applications
W H AT ’ S AT T H E I N T E R S E C T I O N O F D I V E A N D LU X U RY ?
Our relationship with UD started 2006 when they were only three people
in the owner’s apartment. We have since helped the brand become a fullscale 140+ people media company with a consistent brand voice that
echoes their premium positioning and permeates the entire ecosystem of
services that we’ve strategized and executed together.
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Branding—UrbanDaddy
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Branding—UrbanDaddy Properties Logos & Seals
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Branding—UrbanDaddy Website & App
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Branding—UrbanDaddy Perks
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Branding—UrbanDaddy Media Kit Graphs
minimum size
solid
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AFFORDABLE LUXURY KEYWORD BRANDING
Matter—a creative agency and strategic business partner for pioneers
of the shared valued economy—approached Your Majesty to develop a
brand identity and their website platform. Our Knights worked to develop
moodboards, logo variations, a style guide and a website for the launch of
the agency. The result was an identity based around the concept of matter,
visualized through particles that form the brand name. The logo was
designed in several different weights making the particles appear correctly
in different sizes and usages. In addition we also developed business cards,
buck slips, letter head, invoice, notepad and envelopes to cover their
branding needs. All collateral was printed on 99% recycled stock with Soy
Inks—completely environment friendly.
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Branding—Matter
minimum size
solid
Weight 1
Weight 2
Weight 3
Weight 4
Weight 6
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Branding—Matter
DESIGN WITHIN (EVEN CLOSER) REACH
Turman North is a web-based buying service that connects consumers
with amazing deals on curated bespoke goods for the home.
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Branding—Turman North
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Branding—Turman North Stationery & Logo Variations
T H E N O .1 M E N ’ S T I E & S H I R T B R A N D I N S O U T H K O R E A
Your Majesty was privileged to take on the task of creating the brand identity
for Blank 5 Space’s debut in America, including storefront display design and
in-store visual identity collateral. The clothing lines range from tee shirts, shoes,
suits and casual wear.
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Branding—Blank 5 Space
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Branding—Blank 5 Space Sizing System & Boutique
AFFORDABLE LUXURY KEYWORD BRANDING
Inspired by a well-dressed, colorful grandma named Elsa, Elsa and Me was
founded in 2009 to fill the gap of eco-friendly business wear for women. Your
Majesty created the main brand identifier along with a series of alternative
logotype applications. Shopping bags, business cards and a store front display
and flag were also developed along with a visual identity style guide including
typography, color and photography treatments.
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Branding—Elsa and Me
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Branding—Elsa and Me Boutique, Website & Alternate Logos
A VO I C E F O R T H E N E X T G E N E R AT I O N
Estée Lauder came to Your Majesty to help brand and strategize a new initiative
to appeal to the Millennials and ultimately convert them into loyal customers.
We created an elegant logotype that pays homage to its past with a timely yet
classic edge of a magazine.
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Branding—Estée Lauder (Estée)
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Branding—Estée Lauder (Estée)
BRINGING EDGE TO ONE OF THE WORLD’S OLDEST COSMETICS BRAND
Launching an e-commerce platform for a company that relies on retailers to
sell their products is a delicate task. Your Majesty’s goal for Shiseido, the oldest
cosmetics company in the world, was to develop a platform that not only serves
as an additional shopping outlet, but also serves as an inspirational tool for
people interested in cosmetics and beauty while still being useful for visitors who
prefer to shop in stores or from a favorite website.
Our strategy was to increase Shiseido brand awareness through promotions,
campaigns and events — to engage and keep a loyal audience through a website
that gives potential customers reason for revisits and ultimately sells products
by creating valuable tools and streamlining the user experience. Your Majesty
developed creative for the web, the iPad, mobile devices as well as events to
support the launch of the new Shiseido digital ecosystem.
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Branding—Shiseido (Shisei & The Look)
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Branding—Shiseido (Shisei & The Look)
AFFORDABLE LUXURY KEYWORD BRANDING
V Group, based in New York and Seoul, came to Your Majesty to create a
special project with photographer Terry Richardson. The Knights created a logo
mark that is distinctively “Terryble”, a mouthful of t-shirt designs, typographic
treatments and posters to crown the day.
Exhibitions took place Summer 2009 in Seoul, Shanghai and New York.
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Branding—Terry Richardson 6 Senses Raw Profile
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Branding—Terry Richardson 6 Senses Raw Profile
C R E AT I N G A S PAC E F O R A R T I S T I C P R O C E S S
Metaproject is a communications consultancy serving the visual arts and culture
arena. Artillery is a multi-disciplinary boutique agency that represents artists
from a variety of creative practices as diverse as environmental and installation art,
motion and interactive design, illustration, art direction, film and photography.
Your Majesty created a new website to house both agencies under one roof
including design of brand stationary and artist print promotions.
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Branding—Metaproject/Artillery
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Branding—Metaproject/Artillery
STYLE GUIDES
The following pages demonstrate our versatility in creating brand identities
and standards for multiple media channels.
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M T V E U R O P E ’ S N O .1 S H O W
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Style Guide—MTV Accelerate
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Style Guide—MTV Accelerate
C R E AT I V E AG E N CY
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Style Guide—Evoke
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Style Guide—Evoke
C R E AT I V E AG E N CY
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Style Guide—WDDG
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Style Guide—WDDG
Undercurrent Connectivity Map
A R I C H I N T E R N E T A P P L I C AT I O N
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Style Guide—Undercurrent Connectivity Map
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Style Guide—Undercurrent Connectivity Map
T H E . C O M F O R the premier media company
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Style Guide—CondeNast.com
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Style Guide—CondeNast.com
New York | Amsterdam | São Paulo
www.your-majesty.com