April 2010 - PPGBA Professional Photographers of the Greater Bay

© Paul Tsang,
2010
April 2010
April 2010
The Bulletin
Editor’s Message
When the going gets tough, the
tough diversify!
If you asked me, I’d
primarily identify myself as a
wedding photographer… oh,
and a portrait photographer…
oh, and we can’t forget
about corporate event photographer… and
there was that time I did some commercial
photography. Oh, also, can’t forget
about my post-processing business…
and that brings up my role as a mentor
and educator… and then there is all that
time I spend developing products to help
photographers become more efficient in
their processing and workflow….
Get my drift? Of course, you don’t
want to be so diversified that you don’t
know much about the different tracks you
“specialize” in! If you are looking to build
your numbers this year, and are wondering
where to start, first dig in to your core
specialty, and decide how to target that
customer more effectively and get yourself
hired for more gigs you want to do. Next,
pick a couple of areas of your expertise,
and make a list of how these skills might be
helpful to someone, identify who that target
customer is, and seek them out! Share your
talent, and reap the rewards!
In This Issue...
March Meeting ......................................................... 6 - 7
New Members/Board Report ......................................... 10
February Meeting .................................................. 11 - 12
PPGBA Seminar .................................................... 13 - 14
March Meeting ....................................................... 15 - 17
Industry News ................................................................ 18
Calendar/Cover Story ..................................................... 22
The Bulletin is published by the Professional
Photographers of the Greater Bay Area,
Inc., (PPGBA), a 501(c)(6) non-profit trade
association. PPGBA is an affiliate of the
Professional Photographers of America and the
Professional Photographers of California.
The Bulletin Staff
Editor: Kimberly Sayre, Cr.Photog.,CPP 415/515-6370
Art Director: Lise Smith
Advertising: Julie Olson
[email protected]
Articles and comments are invited; publication
is subject to editorial approval. Editor
reserves the right to edit all manuscripts
for brevity and/or clarity of content.
Articles are the opinion of the author and do not
represent the position of PPGBA. No responsibility
is assumed for unsolicited contributions.
Submissions will not be acknowledged or
returned unless they are accompanied by SASE.
Deadline is the 20th of the month. Submissions
may be shipped to PO Box F, San Mateo, CA 94402,
or emailed to [email protected]
2010 PPGBA Officers and Board
President: Marc Benjamin, M.Photog. Cr., CPP
First Vice President: Paul Tsang, M.Photog.Cr.
Second Vice President: Mischa Purcell
Treasurer: Michael Corsentino
Secretary: Nano Visser
Directors: Alexis Cuarezma (‘10); Jeanne dePolo, CPP
(‘10); Kristy Hardy (‘11); Denise Olson (‘11);
Paul Salcido (‘10); Lucie Silveira (’10)
Past President: Joerg Lehmann, Cr. Photog., CPP
Committees
Audiovisual: Alexis Cuarezma
Competition: Mischa Purcell
Four Nights: Lucie Silveira
Membership: Jeanne dePolo, Kristy Hardy, Denise
Olson
Photographer: John Spicer, Jr.
Programs: Paul Tsang
Webmaster: Marc Benjamin
PPGBA
Business Manager: Fred English
PO BOX F
San Mateo, CA 94402-0018
T: 650/367-1265
[email protected]
www.ppgba.org
Golden Gate School
Director: Julie Olson
PO BOX F
San Mateo, CA 94402-0018
T: 650/367-1265
[email protected]
www.goldengateschool.org
April 2010
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WE’RE HERE FOR YOU!
President’s Message
Spring is in the air!
that there’s a noticeable increase
old members coming back as well
of “leads” coming in and the
as some new faces that have joined.
conversion rate is not bad.
They are taking advantage of the
Speaking of leads and conversion
March 20th marks the “official”
start of Spring in 2010, and when
spring rolls in, photographers
are generally getting busier with
engagement sessions, weddings
and general outdoor portraiture.
It’s been a rough start with the
economy woes of 2009-2010, but
mid-late 2010 is looking pretty
good. I’m excited about the new
season and the opportunities that
come with it. Reports from our
fellow photographers at PPGBA say
awesome educational programs and
rates, PPGBA is gearing up to get
more importantly the “networking
our fellow members ready for the
and fellowship” benefits of our
busy season by booking speakers
group. It’s always fun to see people
who are committed to teach us
who we recognize and it’s exciting
about the photography business
to talk to new people. Though our
of today. From “converting” those
work on increasing our membership
leads into actual clients, to up-
numbers is far from over, we could
selling packages, to smart product
always use more people at our
bundling, our speakers for the next
meetings. So readers out there, invite
3 months will have both new and
all of your photography friends out
solid teaching on the business side
there to join, hang out and support
of things.
the local professional photography
In other news, I’m glad to report
that PPGBA’s general membership
community.
Till next time…
outlook is looking good. We had a
10% increase in membership during
the last two months. It’s looking like
we are getting bigger and bigger
--Marc Benjamin
by the month. I see that a lot of our
Mission Statement
PPGBA exists to support and encourage the professional, artistic and educational growth of its members; to promote public awareness
of the profession; and to provide a forum of fellowship and exchange of ideas in an open and friendly atmosphere.
April 2010
The Bulletin
This Month's Program
This month’s
speakers are David
and Ally McKay
who will help you,
Get Fused! With
“Success through
Passion and Fusion
Marketing.”
David and
Ally have a heart
to inspire and
teach those in
the professional
photography industry.
They are both passionate about what they do
and it is their desire to impart their passion and
knowledge as to why they are so successful
onto others. Our speakers this month are
sponsored by D&M Imaging and GW
Moulding.
The McKay’s have radically shifted their
business approach in the past two years with
incredible success following. Understanding
what was coming in the economy breakdown
two years ago, David and Ally understood a
shift was necessary to continue to not only
bring clients in, but to continue to have the
right clientele as well. This program focuses
on their highly successful Fusion/Co-Op
marketing techniques and their passion in
creating the images that touch people’s lives.
April 2010
All of this has radically changed
the McKay business model and created
success even in this economy. Passion is
great, but in and of itself, it is not enough.
Marketing without the passion also falls
short. The McKay’s share in detail how to
combine these elements and give practical
knowledge on the tools and creative
approach to marketing being used to
continue to operate a high successful studio
even in the difficult times.
These marketing techniques have been
an incredible success for the McKay’s and
changed EVERYTHING about how they get
clients in the door. Studios can either sit back
and hope for the phone to ring, or they can get
on it and go after it.
David McKay M.Photog. Cr. CPP started
his career in 1988 at the age of 18 years old
when McKay Photography was first opened.
Over the years, McKay Photography became
a moderately successful, yet “typical” studio.
In 2001, after years in this environment and
being on the edge of burnout, McKay made
the decision to change everything about the
business and pursue the passion that was once
held dear to him for his profession.
The Bulletin
In the past 8 years, McKay Photography
has grown to new heights in the photographic
industry. Establishing himself as a true artist,
David has pursued his career with passion
and skill. Specializing in Sepia Toned Fine
Art Wall décor, McKay has carved a niche
that combined with the right combination of
marketing and sales skills, has propelled the
business to an incredible level of success.
Averaging consistent high dollar sales, McKay
has not only found passion for his work again,
but he has been financially rewarded for it.
continued next page
This Month's Program
Ally McKay, M. Photog., first started
her professional career in 1989. After many
years as an apprentice to some of the best
photographers in the area, Ally started her own
business, Artistic Images, in 1996. Specializing
in high-end wedding photography, Ally
became a well known artist to wedding clients
as well as the professional photography
industry.
In the past several years, Ally has continued
to grow artistically and creatively. Her sense
of beauty and romance is evident throughout
her images. Starting to specialize in Infra red
portrait photography is another new horizon
for Ally and McKay photography. Creating
another niche in Infra red alongside of the
McKay’s already highly successful browned
toned images is a way that Ally feels she
can captivate the
viewer with a
unique portrait not
commonly seen in
today’s market.
David and Ally
embarked on a new
journey together
on October 22,
2006 as they were
PPGBA Monthly
married and combined not only their lives,
but their businesses. Images that speak “into”
peoples lives have transformed the meaning
of David and Ally McKay as artists. “To touch
people on an emotional and spiritual level
through an image we create is an amazing
thing. One that we have found to make our
work have meaning and purpose” say the
McKay’s.
Together, the McKay’s have also earned
numerous marketing awards including three
AN-NE’s as well as their web site be voted
one of the top 10 in the U.S by Shutterbug
Magazine and the best web site in Northern
California by the Dottie Association for web
excellence.
David and Ally McKay live in El Dorado
Hills with their 4 children Lauren, Luke,
Taylor and Ian.
Meeting
Thursday, 4/15 (third Thursday), at the Best Western/Grosvenor Hotel, 380‑S. Airport Blvd., S. San Fran­cisco.
For directions, please call the hotel at: (650) 873-3200.
• Please wear your name badge.
Meeting Reminders:
• Competition entry deadline is 7:45 • Prints may be dropped off from 7:00 - 7:45
• Monthly print judging follows speaker/s presentation
Please no phones/ beepers ringing or conversations during the speaker’s presentation.
Please be courteous and step outside the meeting room.
April 2010
The Bulletin
The Fear of Image Competition
Susan Michal, M.Photog.Cr., CPP, ABI
If you can get past the “winning”
I can honestly say I would not
aspect of competition and
be the photographer I am today
experiencing many things that could
understand what it can do for you
had I not competed. So take a risk!
be life-changing.
as an artist and businessperson, you
Take advantage of local, state and
will see it in a whole new light.
regional competitions whenever
secret: when it comes to image
Competing can get you past the fear
possible, for they can help prepare
competition, no one is immune
of selling. After all, if you can put
you for a great, artistically fulfilling
to the stomach-clenching feeling
your images in front of a panel of
career.
you get when one of your images
qualified, trained judges, selling to
comes up to be judged. Many new
your clients should be a piece of
past your fears and give yourself
competitors think that only they feel
cake.
a gift only you can give. Become
Fear can keep you from
Let me let you in on a little
this way. Not true! Rest assured that
From an artistic standpoint,
even the most experienced, award-
pushing yourself to compete can
winning photographic competitor
be critical to your business growth,
feels just like you do.
too. Taking that bold step to put
What are you waiting for? Get
confident in your work…and watch
your business start growing!
Get ready for the 2010
yourself on the line will teach you
International Competition – deadline
to this particular form of torture?
to take bold steps in your art (and
April 29, 2010 (more information
For me, it is simple. Competition
business). But it’s not always easy
will be available soon at PPA.
has made me a better photographer
to allow your work to be critiqued.
com’s Competitions page). Check
much faster than I could have
That’s why you have to learn to take
with your affiliate association for
believed. It is one of the most
a step back from your images and
upcoming image competition entry
economical and quickest ways to get
look at competing as the learning
deadlines and rules. Send questions
educated. More importantly, though,
experience it can be. It may help
about regional or international
competing has really helped in my
you accomplish things you never
competitions to Jim Dingwell
business.
thought possible.
([email protected]).
Why do we subject ourselves
April 2010
The Bulletin
PPGBA & Golden Gate School
of Professional Photography present
Family Portraiture Seminar
Bert & Cindy Behnke
Friday July 16, 10 am – 4 pm
SF Peninsula
Bert & Cindy live life by doing what they love, every day.
Their program will motivate, excite, enlighten and probably
surprise many of you. Their philosophy is all about creating your
lifestyle, then designing your business around it.
“A Family Circle” is a full day of almost everything today’s
photographer needs to run a business and life. There will be live
photographic sessions, marketing ideas, studio design ideas,
equipment discussions, audiovisual shows, projection selling
demonstrations, do-it-yourself projects, money-making ideas and
maybe even some dancing!
sponsored by
The program will show how the family portrait business is
critical not only to their business, but to the survival of so many
photographers everywhere. Whether you specialize in weddings,
seniors, children or families, this program is designed to show
how they all relate to the family photographer and the success of
the photography studio.
See:
www.behnkephoto.com.
visit http://www.ppgba.org/calendar/family-portraits/ for more information
register and pay online at: http://www.ppgba.org/calendar/july-16-registration/
members $79 by 6/1, $109 after 6/1
non-members $109 by 6/1, $139 after 6/1
Register by Phone: 650/367-1265,
or mail to: PO Box F, San Mateo, CA 94402
Family Portraiture Seminar 7/16/10
name (last) (first) address
daytime phone #
$100
o yes
Total enclosed
___________
credit card security code
Please mark here
zip
o no
o Visa o Master Card o Amex o Discover
credit card #
April 2010
___________
or
paid by check (#) state
–
–
e-mail address
note: if paying by credit card, please use your credit card billing address above
I want to join/rejoin PPGBA to receive the lowest price
Seminar registration fee city
credit card expiration date
signature
o if you require special assistance under the Americans with Disabilities Act.
The Bulletin
New Members
Frances Chisick
Student
Livermore
925/980-5502
[email protected]
Darryl Henick
Active Port/Wed
Darryl Henick Photography
Santa Rosa
[email protected]
www.drhphotos.com
Arnildo Magtira
Active Port/Wed
Arnell’s Photography
Salinas
408/803-0508
[email protected]
Lisa R. Scott
Active Port/Wed
Ramey Studios
Antioch
925/595-5195
[email protected]
Debi McFerren
Active Port/Wed
Reflections of the Heart
Oakland
510/325-6618
[email protected]
www.reflectionsoftheheart.org
Annie Tao
Active Portrait
Annie Tao Photography
Dublin
415/297-5222
[email protected]
www.annietaophotography.com
Board Report
The PPGBA January
Board of Directors
was held in South San
Francisco on January 21.
A motion was made and
passed to approve the 2010
budget.
J. de Polo was appointed
to fill the board position
vacated by Paul Tedrick.
Motions were made and
passed to award annual
scholarships and awards.
(Winners to be announced
at the 2/21 dinner.)
April 2010
The Bulletin
The 2/26 Divas seminar
will be held at Mills
College in Oakland.
The annual strategic
planning meeting was
scheduled for January 31 in
South San Francisco.
10
February Meeting
Photos by: John Spicer Jr.
The Diva
Panel
Discussion
April 2010
The Bulletin
11
Feb Print Competition Report
February 25, 2010
Judges were Kim Sayre, Shannon Stellmacher and Stephanie Herzer
Print Handlers were Alexis Cuarezma and Brianne Krilanovich
Print of the month goes to Paul Tsang for his print titled “The Bird Watcher” with a score of 84
Commercial:
Gold Ribbon:
“Fluid Motion” by Randy Wong
Blue Ribbon:
“Calendar Cover Photo” by Eliot Khuner
“The Root Canal” by Nano Visser
Environmental Portrait:
Blue Ribbon:
“The Wait” by Karen Clerici
“Sierra Color Lab” by Bob Fletcher
“Fashion in the Metro” by Brad Siu
Illustrative:
Gold Ribbon:
“The Bird Watcher” by Paul Tsang
“At the Ready” by Joe Ercoli
Blue Ribbon:
“Great Egret: Launch Trail” by Bob Fletcher
“Peek a boo over Bryce” by Mike Collings
“1 hour from Paris” by Steve Kane
Studio Portrait:
Blue Ribbon:
“Jacob” by Joerg Lehmann
Wedding:
Gold Ribbon:
“When the party’s over” by Alexis Cuarezma
April 2010
The Bulletin
12
A Day with the DivAs
Photos by: Alexis Cuarezma, and a few by Joerg Lehmann
Continued next page
April 2010
The Bulletin
13
A Day with the DivAs
April 2010
The Bulletin
14
Photos by John Spicer, Jr.
March Meeting~Bill McIntosh
April 2010
The Bulletin
15
Photos by John Spicer, Jr.
2009 Award Winners
First Place Illustrative, Kim Messmer
Commercial Photographer of the Year, Randy Wong
April 2010
The Bulletin
16
March Print Competition Report
March 18, 2010
Album Judges were Zee Bezabeh, Paul Tsang and Mischa Purcell
Best Album goes to Lucie Silveira for her album “Tanya & Dustin” with a
score of 82.
Print Judges were Joerg Lehmann, Bill McIntosh and Dennis Urbiztondo
Alternate was Zee Bezabeh
Print Handlers were Alexis Cuarezma and Randy Wong
Print of the month goes to Paul Tsang for his print titled “Battle Field” with
a score of 88.
Album:
Gold Ribbon:
“Tanya & Dustin” by Lucie Silveira
“Serena & Tim” by Alexis Cuarezma
Blue Ribbon:
“Bhoomi & Nehal” by Maqsood Hakim
“Untitled” by Karen Clerici
Studio Portrait:
Blue Ribbon:
“Portrait” by Arnell Magtira
Wedding:
Gold Ribbon:
“Alone in the Crowd” by Robert Ash
Blue Ribbon:
“Three’s a Crowd” by Alexis Cuarezma
“Here Comes the Bride” by Brianne Krilanovich
Environmental Portrait:
Gold Ribbon:
“Reflecting on Argentina” by Lori Mcintosh
“A Peek at History” by Karen Clerici
“Structural Beauty” by Brad Siu
Illustrative:
Gold Ribbon:
“Battlefield” by Paul Tsang
“Asleep with the Light On” by Joe Ercoli
“Hermitage Castle” by Mischa Purcell
Blue Ribbon:
“Parisian Promeneur” by Karen Frock
“Sunset in Carmel Valley” by Stephen Kane
Commercial:
Gold Ribbon:
“Nature’s Beauty” by Randy Wong
“Modern Marvel” by Alexandre Reginster
“Hot Guys Calendar, May 2010” by Eliot Khuner
April 2010
The Bulletin
17
Industry News
Member Awards
On Thursday, March 4, history
competition. The ADDY® Awards
represent the true spirit of creative
Tamron’s Newest Lenses
Tamron Announces the Development of
was made at the AAF-Silicon Valley
excellence by recognizing all forms of
its 60th Anniversary Model - the
Ad Club, ADDY® awards when local
advertising from media of all types,
Superior Performance SP 70-300mm F/4-
photographer (and new PPGBA member)
creative by all sizes and entrants of all
5.6 Di VC USD Full-Size Premium Tele
Mel Lindstrom of Lindstrom Photography,
levels from anywhere in the world. The
Zoom. This Extra Low Dispersion (XLD)
not only won a Bronze, Silver, and Gold
American Advertising Federation (AAF), a
lens, made from high-grade materials,
award, but also took home a coveted
not-for-profit industry association conducts
delivers best in class resolution. Tamron’s
ADDY, and ...the prestigious Best of
the ADDY® Awards through its 200
own Ultrasonic Silent Drive (USD) and
Show Award. According to officials and
member advertising clubs and 15 districts.
Vibration Compensation (VC) make the
attendees at the event, no photographer (or
It is the only creative awards program
lens fast, quiet and easy to use.
any entity other than an ad agency/ design
administered by the advertising industry
Tamron President and CEO Morio Ono of
firm) has ever won Best of Show at the
for the industry. To learn more about the
optical equipment manufacturer Tamron
AAF-SV ADDY’s.
AAF or ADDY awards: http://www.aaf.
Co., Ltd., announced another advance
org/
in Tamron’s pursuit of high resolution
When Mel was asked about his reaction
to this distinct recognition, he said “I
Mel Lindstrom, a professional
images in the telephoto lens category with
was grateful of course, at first I was in
photographer for more than 20 years, has
the development of a 70-300mm F/4-
disbelief. To win Best of Show at an
been the recipient of countless awards.
5.6 telephoto zoom lens featuring image
event for Advertising Agencies is a real
He gives back to the photographic
stabilization VC (Vibration Compensation)
honor. The entire show demonstrated
community through talks at organization
and an ultrasonic auto-focus drive USD
that good creative continues to come out
events and teaching at various colleges and
(Ultrasonic Silent Drive). The SP AF70-
of the San Francisco Bay Area and that
universities such as The Academy of Art
300mm
the advertising community still respects
and SJSU.
F4-5.6 Di VC USD (Model A005) high-
the quality and purpose of original
For more information about Lindstrom,
resolution DSLR telephoto zoom lens has
photography”
and to see his award winning images, visit
been produced first for the Nikon mount,
the web site for Lindstrom Photography at
with the development of compatible
www.melphoto.com
mounts for Canon and Sony.
This local presentation is part of the
worldwide annual ADDY competition.
With over 60,000 entries annually, the
ADDY® Awards are the world’s largest
and arguably toughest advertising
April 2010
The Bulletin
18
Buyer’s Guide
Albums, Frames & Mats
Equipment & Supplies
J. Orr Moulding & Chop
510/483-1848
www.orrmoulding.com
Keeble & Shuchat
650/327-8515
www.kspphoto.com
Leather Craftsmen West
800/366-2828
www.leathercraftsmen.com
Philip Mauer PhotoMount
800/321-3686
www.philipmauer.com
Reprint Mint/Lamiframe
510/352-1400
www.reprintmint.com
www.lamiframe.com
Imagecapsule.com
408/625-7903
www.imagecapsule.com
Miller’s Professional Imaging
800/835-0603
www.millerslab.com
Photo Sales West
415/420-5278
[email protected]
Ray Color Lab
650/921-0165
www.raycolorlab.com
Internet Services
Digi-Labs
866/344-4522
www.digilabs.biz
Printing, Cards
Minted, LLC
415/399-1100 x 108
www.minted.com
Photo Labs
Digital Printers & Supplies
Clarity Graphics
415/824-0433
www.inkjetdiscounts.com
Bay Photo Lab
800/435-6686
www.bayphoto.com
Workshops
Burrell Colour Imaging
800/348-8732
www.burrellcolourimaging.com
Golden Gate School of
Professional Photography
650/367-1265
www.goldengateschool.org
Please favor our sustaining members and major advertisers with your business. They have shown their support for PPGBA!
PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.
Action Zone
Looking for photography events
and educational opportunities in
the Bay Area and beyond? Here
are some links to our fellow
organizations with programs and
seminars all over the area.
April 2010
San Francisco
San Francisco
Santa Clara
Sacramento North Bay
East Bay
The Bulletin
ASMP APA
PPSCV
PPSV
PPRE
NCPP
www.asmpnorcal.org
www.apasf.com
www.ppscv.com
ppsvonline.homestead.com
www.pprepro.com
www.ncpponline.com
19
Calendar of Events
April
PPGBA Meeting
May
PPGBA Meeting
June
PPGBA Meeting
July
PPGBA Meeting
Portraiture Seminar
Thursday, 4/15 - David & Ally McKay, Grosvenor Hotel, South
San Francisco
http://www.ppgba.org/calendar/april-15-mckay/
Thursday, 5/20 - Maria Piscopo, Grosvenor Hotel, South
San Francisco
http://www.ppgba.org/calendar/may-20-piscopo/
Thursday, 7/17, Mike Fulton, Grosvenor Hotel, South
San Francisco
www.ppgba.org
Thursday, 7/15 - Bert & Cindy Behnke, Grosvenor Hotel, South
San Francisco
www.ppgba.org
Thursday, 7/16 - Bert & Cindy Behnke,
Location TBA
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Cover
This month’s cover was the
birds that dared to encroach into
Print of the Month for February,
her territory. On this occasion,
by Paul Tsang.
I had my camera ready and was
Paul tells us, “This print was
able to capture her anticipative
inspired by my neighbor’s cat,
expression at just the right
Chelsea. I have often observed her
moment, creating this memorable
expression while scheming on the
print.”
10x20 Grey Pastel - $299
Contact: [email protected] or
650/548-0889
HELP WANTED
Talented Photographers to shoot events
and portraits. You set compensation.
We offer you a great way to fill in
empty dates. Please call Scott at Photo
International at:
415/978-5485.
April 2010
The Bulletin
20