May 2010 - PPGBA Professional Photographers of the Greater Bay

© Paul Tsang,
2010
May 2010
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WE’RE HERE FOR YOU!
Editor’s Message
Getting lost in the shuffle…
Whew! It’s been a
whirlwind of workshops,
weddings and non-disclosure
agreements this past month!
I am thrilled to be able to
finally talk about some of the
amazing stuff I have in the
works… keeping secrets is not easy, though
I am a reliable confidant, especially when I
have signed paperwork agreeing to said gag
rule!
As of April 12, I can scream this:
Photoshop CS5 LIVES!!! I have had the
distinct pleasure of being on Adobe’s beta
testing team, and I can tell you, I am so
completely amazed by the new features
being introduced in the upcoming version
of Photoshop! One or two of the features
are totally worth the upgrade price (which I
still have to pay, by the way, so this review
is completely unbiased…) and there are so
many more cool things coming along for
the ride.
I think the best way to see the new
features in action while you are waiting for
the software to ship is to check out some
of the learning channels available through
NAPP and a few other places, and make
a list of the features you will try out first!
Content aware fill tops my list, but I have
done many cool things with lens correction,
some warping tools, and the new crop tool
is awesome too!
Of course this begs the discussion
of how making stuff like this easier has
lowered the bar for entry into the digital
photography profession. It’s a tough call…
this economy has forced a lot of changes in
our industry. I am really glad to be a part
of PPGBA because I know we have always
stressed real education, not just sizzle and
flashy tricks.
In This Issue...
May Meeting .............................................................. 6 - 7
New Members/Board Report ......................................... 10
April Meeting ................................................................. 11
April Print Competition ................................................. 12
Industry News ............................................................... 13
Buyer’s Guide ................................................................ 14
Calendar/Cover Story .................................................... 15
May 2010
The Bulletin
The Bulletin is published by the Professional
Photographers of the Greater Bay Area,
Inc., (PPGBA), a 501(c)(6) non-profit trade
association. PPGBA is an affiliate of the
Professional Photographers of America and the
Professional Photographers of California.
The Bulletin Staff
Editor: Kimberly Sayre, Cr.Photog.,CPP 415/515-6370
Art Director: Lise Smith
Advertising: Julie Olson
[email protected]
Articles and comments are invited; publication
is subject to editorial approval. Editor
reserves the right to edit all manuscripts
for brevity and/or clarity of content.
Articles are the opinion of the author and do not
represent the position of PPGBA. No responsibility
is assumed for unsolicited contributions.
Submissions will not be acknowledged or
returned unless they are accompanied by SASE.
Deadline is the 20th of the month. Submissions
may be shipped to PO Box F, San Mateo, CA 94402,
or emailed to [email protected]
2010 PPGBA Officers and Board
President: Marc Benjamin, M.Photog. Cr., CPP
First Vice President: Paul Tsang, M.Photog.Cr.
Second Vice President: Mischa Purcell
Treasurer: Michael Corsentino
Secretary: Nano Visser
Directors: Alexis Cuarezma (‘10); Jeanne dePolo, CPP
(‘10); Kristy Hardy (‘11); Denise Olson (‘11);
Paul Salcido (‘10); Lucie Silveira (’10)
Past President: Joerg Lehmann, Cr. Photog., CPP
Committees
Audiovisual: Alexis Cuarezma
Competition: Mischa Purcell
Four Nights: Lucie Silveira
Membership: Jeanne dePolo, Kristy Hardy, Denise
Olson
Photographer: John Spicer, Jr.
Programs: Paul Tsang
Webmaster: Marc Benjamin
PPGBA
Business Manager: Fred English
PO BOX F
San Mateo, CA 94402-0018
T: 650/367-1265
[email protected]
www.ppgba.org
Golden Gate School
Director: Julie Olson
PO BOX F
San Mateo, CA 94402-0018
T: 650/367-1265
[email protected]
www.goldengateschool.org
President’s Message
One man’s Junk is another’s
studio tools… till the cycle repeats
a 12-foot motorized background from
and Craigslist route but after some more
itself! Ha!
past PPGBA Prez Marie Cox. I remember
thought I figured, why not pass it on to a
I inherited it in 2003 when Marie was
fellow PPGBA member. After all, while
closing her studio in Millbrae. At the time,
not all but most of the stuff that I was
I had plans to open up a second location
ready to part with did come from previous
and planned to install the background at
PPGBA members.
One particular piece of equipment was
the new place but it never did happen and I
many of you may know, moving isn’t fun.
So after making a few calls, word
eventually forgot that I had the background
spread about my little “project” and
system.
I ended up passing on the stuff to
Another nostalgic piece was a small
I’m moving to a new home and as
At first I thought I was gonna try EBay
PPGBA’ers who I know (more like hope
refrigerator that I stored film in around
really) are going to use the stuff. All I ask
10 years ago. That fridge came from a
in return is that hopefully when it’s their
local photo lab where I first learned about
turn to pass photography equipment, they
PPGBA. The last time I plugged that fridge
first try to pass it on to a fellow PPGBA
in was in 2006 and it still works well.
member. I also hope that after reading this
I would actually take a trip to the dentist
All nostalgia aside, I now find myself
and public speaking first before moving.
looking to pass this stuff on. Aside from
yourself, how about passing on that stuff to
I really don’t like moving! Especially, the
the background system and the fridge, I
a new person at the association and helping
part when you have to decide on which
was trying to part with other items like
each other out.
items to take and which to dispose of or
an Epson 7600, Super Boom, track lights,
recycle.
a full size texturizing machine, a million
Anyways, last week while I was trying
to “sort” out which is which; I came across
and you were doing a little downsizing
frames, a gazillion rolls of background
paper and other things.
I thought to myself, man, all of these
PS: I wrote this month’s prez letter with a
the years from other photographers who
things I know I picked up from someone
laptop while sitting in the cab of a 28ft U-
back then where moving themselves. Man,
(like Marie) who was getting rid of them
Haul. I HATE MOVING!
what a trip down memory lane. For each
and now I’m in the same situation. I
item I remember who I got it from and
suppose that this was bound to happen and
how far along my photography career and
is just part of the cycle.
many items that I had acquired throughout
skill was.
Editor’s note: Good luck in the new digs
Marc, and thanks for the tip to share stuff
we don’t need with others who may look at
it in a whole new light!
Mission Statement
PPGBA exists to support and encourage the professional, artistic and educational growth of its members; to promote public awareness
of the profession; and to provide a forum of fellowship and exchange of ideas in an open and friendly atmosphere.
May 2010
The Bulletin
May 2010
The Bulletin
This Month's Program
How to Identify Clients,
Bring in New Business
and Never be Rejected
Topics include: identifying
Maria www.mpiscopo.com
your direction and updating your
has been an art/photo rep for
marketing message, reducing
25 years. She writes magazine
rejection when calling clients,
articles for industry publications
speaker is the
dealing better with voice mail, “no-
such as Shutterbug Magazine and
well-respected
fail” selling scripts and planning
Communication Arts. Maria is a
photo business
different presentations to get your
member of Society of Photographers
and marketing
work in the door and using new
and Artist’s Reps and teaches classes
expert Maria
follow-up techniques to give you
for creative professionals at local
a competitive edge. Learn how
colleges as well as national and
be based on Maria’s book, The
to use pricing scripts and role-
international industry associations
Photographer’s Guide to Marketing
play techniques to convince your
and conferences. She is the author
& Self-Promotion, but updated for
clients that you’re the best (not the
of Graphic Designer’s and
today’s new client. You probably
cheapest) person for the job. Find
Illustrator’s Guide to Marketing
have found they are harder to find
out how to tell a client what it would
and Promotion and the 3rd edition
cost them to pay less.
of Photographer’s Guide to
This month’s
Piscopo from
Costa Mesa. The program will
and more difficult to keep! Maria’s
new marketplace “overview” will
give you the information you
Whether you are making
Marketing and Self- Promotion
need to find and keep clients. Her
a transition to a new area of
- both published by Allworth Press,
techniques are specific, efficient
photography or improving the level
www.allworth.com
and cost-effective for every area of
of assignments you want to get,
photography.
this step-by-step program will get
This month’s program is
sponsored by one of our newest
sustaining
members,
you there. This workshop will give
you an unbeatable edge over your
competition. Even experienced
professionals will get new ideas!
continued next page
pixido.com.
May 2010
The Bulletin
This Month's Program
TESTIMONIALS FOR MARIA’S
a thoroughly enjoyable evening. Ron Gould. ASMP/Chicago
PROGRAMS:
Thank you again, it was a pleasure
Midwest
Jonathan Orfanos, Past President
working with you and getting to
PPSV, member AfWPI. Thank
know you.
This was Maria’s third time in
five years to give a marketing
presentation to the ASMP Chicago/
you for your lively and informative
presentation. Usually photographers
American Society of Media
Midwest chapter. As always her
are reluctant to sit through a
Photographers/Portland, Oregon
grasp of the industry as it is, and
business oriented presentation,
I’ve read her book, but seeing Maria
where it’s going is insightful. She
but the comments I have received
live was incredibly valuable. The
captures the future in ways we can
have been enthusiastically positive. next day I put her techniques and
use today to anticipate and plan for
More members enjoyed your
scripts to work right away, and
tomorrow.
workshop than any other business
put together one of the best bids
workshop we have had in the past. I’ve ever done. Cheers, Andy Batt
Most agreed that your extensive
- Photographer, Owner and Therese
knowledge of your subject matter
Gietler - Studio Manager, Owner
and lively personality made for
PPGBA Monthly
Meeting
Thursday, 5/20 (third Thursday), at the Best Western/Grosvenor Hotel, 380‑S. Airport Blvd., S. San Fran­cisco.
For directions, please call the hotel at: (650) 873-3200.
• Please wear your name badge.
Meeting Reminders:
• Competition entry deadline is 7:45 • Prints may be dropped off from 7:00 - 7:45
• Monthly print judging follows speaker/s presentation
Please no phones/ beepers ringing or conversations during the speaker’s presentation.
Please be courteous and step outside the meeting room.
May 2010
The Bulletin
GGS Scholarships Offered
Several scholarships are available
to help you to attend one of PPGBA/
Golden Gate School’s one-day
workshops this year. (The next one
is on Family Portraiture on July 16,
see http://www.ppgba.org/calendar/familyportraits/ for more info.) To apply,
e-mail to goldengateschool@yahoo.
com and specify which application
you are requesting.
Founders Scholarship:
APPLY BY 6/10
PPGBA honors and recognizes
the founders of this association,
one of the largest local chapters
of the Professional Photographers
of America. We remember our
founders for giving so much to
our industry and emphasizing the
importance of education and the
pursuit of photographic excellence.
This scholarship will help the
recipient stay current with new
styles and trends in photography.
Any photographer may apply for
the scholarship. The scholarship
is awarded based the applicant’s
record of service to the photographic
profession as demonstrated by
active participation in local and state
associations, and the submission
of a short statement as to why
the recipient should receive the
scholarship.
May 2010
Mauracher Scholarship:
APPLY BY 6/10
A scholarship is offered in
memory of beloved photographer
and teacher Heidi Mauracher that
is funded from the proceeds of
her Software Cinema CD, and
administered by the Professional
Photographers of California.
PPGBA and PPC wish to honor and
recognize Heidi for giving so much
to our industry and emphasizing
the importance of education and the
pursuit of photographic excellence.
(visit http://goldengateschool.com/html/
heidi.html) Any photographer who is
a current member of the PPC may
apply for the scholarship.
PPA New Member Scholarship
in Memory of Robin Perry:
APPLY BY 6/10
In addition, PPGBA awarded three
scholarships at the February awards
banquet.
1) The “Random” Scholarship
drawing consists of one chance
for every current member (except
sustainers, board members and GGS
trustees) plus one additional chance
for each competition print they
entered throughout the past year.
2) One scholarship is given to a
non-Board, non-Trustee member
who has given service to the
organization. This scholarship is
the Ted Gurney Memorial Service
Scholarship.
3) One scholarship is selected from
among new members who joined
during the last year.
This new member scholarship will
also be awarded in the memory of
John Peterson, Jr. for the years 2010,
2011, and 2012.
You must be a PPA member, and
for 3 years or less. The PPA affiliated
school scholarship program (a joint
effort by PPA and the Affiliate School
Network) was created to help new
photographers get needed education
and to support and help PPA affiliated
schools bring quality education to
more photographers.
The Bulletin
PPGBA & Golden Gate School
of Professional Photography present
Family Portraiture Seminar
Bert & Cindy Behnke
Friday July 16, 10 am – 4 pm
SF Peninsula
Bert & Cindy live life by doing what they love, every day.
Their program will motivate, excite, enlighten and probably
surprise many of you. Their philosophy is all about creating your
lifestyle, then designing your business around it.
“A Family Circle” is a full day of almost everything today’s
photographer needs to run a business and life. There will be live
photographic sessions, marketing ideas, studio design ideas,
equipment discussions, audiovisual shows, projection selling
demonstrations, do-it-yourself projects, money-making ideas and
maybe even some dancing!
sponsored by:
The program will show how the family portrait business is
critical not only to their business, but to the survival of so many
photographers everywhere. Whether you specialize in weddings,
seniors, children or families, this program is designed to show
how they all relate to the family photographer and the success of
the photography studio.
See:
www.behnkephoto.com.
visit http://www.ppgba.org/calendar/family-portraits/ for more information
register and pay online at: http://www.ppgba.org/calendar/july-16-registration/
members $79 by 6/1, $109 after 6/1
non-members $109 by 6/1, $139 after 6/1
Register by Phone: 650/367-1265,
or mail to: PO Box F, San Mateo, CA 94402
Family Portraiture Seminar 7/16/10
name (last) (first) address
daytime phone #
$100
o yes
Total enclosed
___________
credit card security code
Please mark here
zip
o no
o Visa o Master Card o Amex o Discover
credit card #
May 2010
___________
or
paid by check (#) state
–
–
e-mail address
note: if paying by credit card, please use your credit card billing address above
I want to join/rejoin PPGBA to receive the lowest price
Seminar registration fee city
credit card expiration date
signature
o if you require special assistance under the Americans with Disabilities Act.
The Bulletin
Board Report
The PPGBA February Board of
A motion was made and passed
The board is currently reviewing
Directors was held in South San
to reserve a display booth at the PPC
the strategic planning summary for
Francisco on February 25.
Northern CA Expo in August.
discussion at the next Board meeting.
A motion was made and passed to
A motion was made and passed to
approve the appropriate disposal of
purchase a base unit for the PPGBA
two slide projectors.
membership banner.
New Members
Dottie Marie Jaramillo
Additional Active
Reflections of the Heart
San Leandro
510/325-6618
[email protected]
Ken Lee
Sustaining
pixido
Fairfax, VA
703/626-8521
[email protected]
www.pixido.com
Amanda Tung
Active Port/Wed
Blueberry Photography
El Cerrito
510/717-3519
[email protected]
www.blueberryphotography.com
May 2010
The Bulletin
10
April Meeting
May 2010
The Bulletin
11
April Print Competition Report
Print Comp Report - April 15, 2010
Judges were: David McKay, Ally McKay and Kip
Cothran
Print Handlers were Tony Yau and Bradley Siu
Print of the month goes to Mischa Purcell for
his print titled “New Horizon” with a score of 83
Commercial:
Gold Ribbon:
“Sunset at Maui” by Tony Yau
“Ready, Set, Gone” by Randy Wong
Blue Ribbon:
“Hot Guy, Baby Animal 2011 Calendar Photo”
by Eliot Khuner
Environmental Portrait:
Studio Portrait:
Wedding:
Blue Ribbon:
Gold Ribbon:
Gold Ribbon:
“We are ready for our lesson” by Lori
“Ike Coldblood” by Mel Lindstrom
“New Horizon” by Mischa Purcell
Nordstrom
“Vogue” by Fima Gelman
“City Hall” by Brianne Krilanovich
“A dog and his boys” by Doug Fairbairm
Blue Ribbon:
“Shadow of love” by Alexis Cuarezma
“I’m one, and these are my parents” by Bradley
“Hissy fit” by Karen Clerici
“Wedding Breeze” by Rhonda Giedt
Siu
“Nesting” by Joel Carrico
Illustrative:
“Kavita” by Robert Ash
Gold Ribbon:
“They Grow up so Fast” by Joe Ercoli
“House in Fire” by Paul Tsang
“Above the rest” by Kim Messmer
May 2010
The Bulletin
12
Industry News
Adobe Announces
Lightroom 3 beta 2
You’ll learn invaluable tips and
is one of the most passionate shooters and
techniques for everything from Portrait
teachers you’ll ever enjoy learning from!
Retouching to Passionate Painting to
Check out www.Two Shots of
You can now heck out the latest
Expressive Enhancing - using all versions
Photoshop.com for more info and for
Adobe Photoshop Lightroom 3 beta
of Photoshop (and Lightroom!) - but
registration.
online at http://www.labs.adobe.
especially with the incredible life-savers
com/technologies/lightroom3/ It’s an
available throughout the NEW Photoshop
intuitive digital darkroom and efficient
CS5! From the retouching miracles of
assistant that helps both professional
Content-Aware Fill and Puppet Warp,
photographers easily manage, edit,
to the life-changing photo optimizing
and showcase their images - before its
and enhancing speed of the new Adobe
official release.
Camera Raw (and Lightroom!), to the
The Lightroom 3 beta 2 includes
profitable painting possibilities of the new
some of the new features that will be
Mixer Brush - this double-shot, topic-
released with the upcoming version and
packed seminar by Jack & Jane will have
gives you a chance to provide feedback.
you up to speed, slashing deadlines and
If you have already downloaded the
adding to your bottom line in no time!
Lightroom 3 beta, the current version
Jane Conner-ziser has over 30 years of
will expire on April 30, 2010. Please
experience as a professional photographer
download from http://www.labs.adobe.
and retouching artist. The techniques
com/technologies/lightroom3/ the
she developed for facial retouching,
updated version to continue enjoying the
enhancement and portrait painting are
beta product.
widely emulated by photographers and
artists worldwide and her fun and easy
Photoshop Program 5/19
Marathon Press announces a solutionpacked evening seminar on May 19
style of teaching make her one of the
most popular instructors in the industry.
Jack Davis is one of the world’s
from two of the industry’s most dynamic
leading experts on Photoshop, with over
inspirers – Jane Conner-ziser and Jack
a million award-winning “Wow” and
Davis - who will show you just how fast,
“How to Wow” books in print, in over
flexible and creative your workflow can
a dozen languages. Jack was one of the
be - from capture to print!
first inductees into the Photoshop Hall of
MicroFlip Flash Bracket
The Hullett Practical Marketing
Group announces the launch of their new
MicroFlip Flash Bracket. Designed and
manufactured in the USA by Novacon
Products, The MicroFlip was invented by
Conrad Sloop, former owner and designer
of Stroboframe® Flash Brackets.
The Micro-Flip employs several new
and patented innovations including a
“flush-mount” stainless steel upright arm
that is so thin it “disappears” into the
DSLR’s grip yet maintains the rigidity
necessary to support large flashes. This
disappearing upright arm design makes
the MicroFlip the smallest, most compact
design of any fully rotating vertical to
horizontal flash rotating system on the
market today without the cumbersome
feel of a flash bracket. Another innovation
is cable slots cut into the flash arm that
allow you to elegantly mount your offcamera cord in an unobtrusive manner.
Fame, has an MFA in Digital Imagery and
May 2010
The Bulletin
13
Buyer’s Guide
Albums, Frames & Mats
Equipment & Supplies
J. Orr Moulding & Chop
510/483-1848
www.orrmoulding.com
Keeble & Shuchat
650/327-8515
www.kspphoto.com
Leather Craftsmen West
800/366-2828
www.leathercraftsmen.com
Philip Mauer PhotoMount
800/321-3686
www.philipmauer.com
Pixido
703/626-8521
www.pixido.com
Miller’s Professional Imaging
800/835-0603
www.millerslab.com
Ray Color Lab
650/921-0165
www.raycolorlab.com
Photo Sales West
415/420-5278
[email protected]
Printing, Cards
Internet Services
Minted, LLC
415/399-1100 x 108
www.minted.com
Digi-Labs
866/344-4522
www.digilabs.biz
Workshops
Photo Labs
Reprint Mint/Lamiframe
510/352-1400
www.reprintmint.com
www.lamiframe.com
Digital Printers & Supplies
Clarity Graphics
415/824-0433
www.inkjetdiscounts.com
Golden Gate School of
Professional Photography
650/367-1265
www.goldengateschool.org
Bay Photo Lab
800/435-6686
www.bayphoto.com
Burrell Colour Imaging
800/348-8732
www.burrellcolourimaging.com
Imagecapsule.com
408/625-7903
www.imagecapsule.com
Please favor our sustaining members and major advertisers with your business. They have shown their support for PPGBA!
PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.
Action Zone
Looking for photography events
and educational opportunities in
the Bay Area and beyond? Here
are some links to our fellow
organizations with programs and
seminars all over the area.
May 2010
San Francisco
San Francisco
Santa Clara
Sacramento North Bay
East Bay
The Bulletin
ASMP APA
PPSCV
PPSV
PPRE
NCPP
www.asmpnorcal.org
www.apasf.com
www.ppscv.com
ppsvonline.homestead.com
www.pprepro.com
www.ncpponline.com
14
Calendar of Events
May
PPGBA Meeting
June
PPGBA Meeting
July
PPGBA Meeting
Portraiture Seminar
Thursday, 5/20 - Maria Piscopo, Grosvenor Hotel, South
San Francisco
http://www.ppgba.org/calendar/may-20-piscopo/
Thursday, 6/17, Mike Fulton, Grosvenor Hotel, South
San Francisco
www.ppgba.org
Thursday, 7/15 - Bert & Cindy Behnke, Grosvenor Hotel, South
San Francisco
www.ppgba.org
Thursday, 7/16 - Bert & Cindy Behnke,
Location TBA
STUFF YOU NEED!
• Corel Painter 10 software full version
- $95
• Contact: [email protected] or
Martha at 415/822-7581
BEAUTIFUL BACKGROUNDS
These are lovely David Maheu muslin
backgrounds, great for both location
and studio photography.
Significant discount!. Mint
condition, used very lightly at
Golden Gate School .
(See www.backgroundsbymaheu.com
for color/design.)
Cover
This month’s cover was print of the
month for March, by Paul Tsang. Paul tells
us, “During a photo session, my client
asked me if I would take some action
shots for his polo team; I said of course.
At that time I really didn’t know
anything about the game, other than it
involves horses and it is a very fast action
game. To better educate myself, I did
some research via the Internet and spent a
couple nights in the bookstore to help me
get to know the game.
I arrived to the field at game day,
staring at the open area I realized I still
had no idea what to do. I looked around
and saw a guy with a big lens who seems
UnClassified Ads
like he knows what he is doing, so I
approached him and asked him what is
the best way to take pictures of the game.
His answer was to chase one player at a
time. After 300 shots or so, I think I got
something useful.
At the studio I reviewed the images.
They were great, perfect lighting with
a lot of action, but none of them really
excited me. Then I remembered the shot
where my client was chasing the ball and
a lot of players were trying to catch up
with him and at that moment I could feel
the excitement of the game. So I played
around with Photoshop to enhance the
image and excitement of the game.”
10x10 Topaz - $299
10x10 Softmaster Blue -$299
10x20 Spring Pastel - $179
10x20 Grey Pastel - $299
Contact: [email protected] or
650/548-0889
HELP WANTED
Talented Photographers to shoot events
and portraits. You set compensation.
We offer you a great way to fill in
empty dates. Please call Scott at Photo
International at:
415/978-5485.
May 2010
The Bulletin
15