Sponsorship Deck - Keep a Child Alive

Saturday, October 26, 2013
Santa Monica
Barker Hangar
Los Angeles
Benefiting Keep a Child Alive
A day when dreams come true
Saturday, October 26, 2013
Barker Hangar - Santa Monica
4 - 5 pm | Exclusive Sponsor Entry & VIP Reception
5 - 8 pm | Event
Dream Halloween is Los Angeles’ premier Halloween event for families. Over 1,500 guests and
corporate sponsors are treated to an incredible experience full of treats and surprises in support of
life-saving programs and services in Africa and India. Tickets are also provided to children, who are
affected by HIV in the greater Los Angeles area.
Set in the historic Barker Hangar at the Santa Monica Airport, the event transforms this epic space
into a dream-come-true Halloween wonderland.
Keep a Child Alive is thrilled to continue the legacy of Dream Halloween, created by the Children
Affected by AIDS Foundation in 1994. All funds raised will help support the children and families we
serve in India, Kenya, Rwanda, South Africa and Uganda.
VIEW THE DREAM HALLOWEEN REEL
Special Guests, Performers & Honorees
Angela Bassett
Maria Bello
Jamie Lee Curtis
Cindy Crawford
Miley Cyrus
Josh Duhamel
Whoopi Goldberg
Dakota Fanning
Roshon Fegan
Brooke Burke-Charvet
Gracie Dzienny
Yvette Gonzalez-Nacer
Camille Grammer
Teri Hatcher
Taylor Gray
Melissa Rycroft
Niecy Nash
Joan Rivers
Jennifer Love Hewitt
Victoria Justice
Jada Pinkett Smith
Melina Kanakaredes
Carlos Knight
Diana Ross
Camryn Manheim
Chris and Kyle Massey
Daryl Hannah
Elvira
Marlee Matlin
Dylan McDermott
Heather McDonald
Tara Perry
Ryan Potter
Peyton List
Jason Priestley
Rob Reiner
Taylor Swift
Doris Roberts
Cody Simpson
Holly Robinson Peete
Ray Romano
Willow Smith
Dylan Riley Snyder
Mira Sorvino
Tori Spelling
Booboo Stewart
Elizabeth Taylor
Candice Wiggins
Marissa Jaret Winokur
Busy Philipps
Michelle Trachtenberg
"There’s a human family, a global family that we are, and we have to pay
attention to each other, you know. I think being a part of Keep a Child
Alive has truly, truly given me a bigger understanding of what it means
to be in this world.”
- Alicia Keys
Yara Shahidi
Melissa Rycroft
Cody Simpson
Jamie Lee Curtis
Josh Duhamel
Busy Philipps
Tori Spelling
Le Petite Cirque with
SpongeBob
Our Work
Keep a Child Alive provides free HIV
care and treatment, critically needed
nutritional support, on the ground
social services, and far reaching care
for orphans, vulnerable children,
young people and families.
Over the past 10 years, Keep a Child
Alive has served over 300,000 people
and continues to keep communities
together. Keep a Child Alive currently
funds seven grassroots organizations
in five countries in Kenya, Rwanda,
South Africa, Uganda, and India.
ALIVE MEDICAL SERVICES – KAMPALA, UGANDA
Young people are at the center
of the hiv epidemic.
The Cause
Over 34 million people are living with
HIV worldwide.
With treatment, people living with HIV
can live long and healthy lives. Yet, only
half of adults, and 28% of children in need
of HIV treatment are getting it.
Everyday, 2,500 young people are infected
with HIV. And, in Sub-Saharan Africa,
women aged 15-24 are 8 times more likely
to be living with HIV than young men.
SAHARA AALHAD CARE HOME – PUNE, INDIA
Over 16 million children have
been orphaned because of aids.
Dream Halloween Los Angeles
has raised over
$16.2 million
bringing love, light, and
laughter to children and
their families who have been
affected by HIV.
The Barker Hangar
The Barker Hangar at the Santa Monica Airport is home to some of the most exclusive events in Southern
California. This 35,000+ square foot former airport hangar is transformed into a Halloween wonderland
where the imaginations of both children and adults can run wild.
The Experience
Children enjoy Trick-or-Treat Lane, where they are gifted toys donated by our sponsors. Additional
highlights include live performances, celebrity guests, a VIP Lounge and fabulous food. Face painting is
provided by MAC Cosmetics and there are an abundance of activities to choose from, including a petting
zoo, rock climbing wall, 3D Labyrinth, photo ops with costume characters, arts and crafts, and much more!
DREAM HALLOWEEN 2012
EVENT LAYOUT
Venue Specifications:
Indoor: 35,100 s.f.
W: 150’ L: 234’
H: 43’ (from floor to
the bottom of the grid)
1
1
2
2
3
RED CARPET
RED CARPET
RED CARPET
RED CARPET
3
10
10
Legend
LEGEND
LEGEND
MATTEL MONSTER HIGH
Mad Hatt
er
’s Tea Part
yrinth
b
a
L
D
3
y
nch
The E
Trick
-or-T
rest
Fo
anted
reat L
ane
nce Fellow
he Scie
Carmelo T
Coca-Co
MAC Cosmetic
la Loung
s Face Painting
e
se
ou
Haunted H
Le Petite Cirque
Victoria Justice Performance
Last year, actress and singer Victoria Justice joined us with an
incredible performance, as well as a special meet and greet.
DREAM HALLOWEEN GENERATED
25 MILLION
AUDITED IMPRESSIONS IN 2012
PRINT, ONLINE AND BROADCAST MEDIA.
Press
Recent Major Sponsors & Donors
Founding & Presenting Sponsors
Kristina & Kevin Farr
Jill & Tom Barad
Acra Aerospace
Attention Partners LLC
Bain & Co.
Creative Artists Agency
Danone Waters of America
Deloitte
Dreamworks
Bob Eckert
Freeman
Jones Day
Kenyon & Kenyon
Ketchum
Kinsella Weitzman Iser Kump & Aldisert
Morgan Stanley
Munger, Tolles & Olson
Paramount Pictures
PriceWaterhouseCoopers
Reed Smith LLP
SDI Media
The Pritzker Pucker Family Foundation
The Rosenthal Family Foundation
Union Bank
Presenting Sponsorship Opportunity
Keep a Child Alive presents the unique opportunity to become a strategic partner at this level
and receive the ultimate benefits. Sponsors will receive valet parking, exclusive early access to enjoy
Dream Halloween and tickets to the VIP sponsors reception for food and beverages throughout the evening.
SPONSOR PACKAGE | $100,000
25 Adult / 25 children / 25 tickets donated on your behalf to a local organization for children affected by HIV. 13 Valet Tickets.
OFFICIAL STATUS
• Keep a Child Alive’s 2013 Dream Halloween Presented by Company Name
BENEFITS
• Customized brand extension at Dream Halloween
• Company logo included on step and repeat
• Two page spread in Tribute Journal
• Company logo inclusion on all Dream Halloween event materials including but not limited to, invitation,
web/media platforms and press materials as well as prominent sponsor recognition on event signage
• Company logo and links will be given wide visibility on Keep a Child Alive’s website and social media platforms
reaching upwards of 41,000 followers
• Sponsors will receive additional exposure via 3,500+ print and 27,000 digital invite mail-outs
We welcome the opportunity to customize sponsor benefits that may be of specific interest to your company including:
• Branded Dream Halloween activities and/or sponsored area
• Your Company Name Enchanted Forest/VIP Lounge presented by your Company Name
• Product Integration via Dream Halloween’s legendary Trick-or-Treat Lane
• Your product geared towards children gifted at interactive themed areas
• Product presence and inclusion in signature Dream Halloween Gift Bags for adult and celebrity attendees
• Branding of the signature Dream Halloween Gift Bag
• Product sampling stations and/or interactive booth featuring your product
• New consumer and product launch opportunities via access to Dream Halloween’s attendees
• Integration and opportunity to sponsor stage
• Opportunity to extend recognition beyond Dream Halloween to other Keep a Child Alive bicoastal events
Founding &
Presenting
Sponsor
Premier Sponsorship Opportunity
Keep a Child Alive presents the unique opportunity to become a strategic partner at this level
and receive the ultimate benefits. Sponsors will receive valet parking, exclusive early access to enjoy
Dream Halloween and tickets to the VIP sponsors reception for food and beverages throughout the evening.
SPONSOR PACKAGE | $50,000
15 Adult / 15 children / 15 tickets donated on your behalf to a local organization for children affected by HIV. 8 Valet Tickets.
OFFICIAL STATUS
• A Premier Sponsor of Keep a Child Alive’s 2013 Dream Halloween
BENEFITS
• Customized brand extension at Dream Halloween
• Full page ad in Tribute Journal
• Company logo inclusion on all Dream Halloween event materials including but not limited to invitation, web/media
platforms and press materials as well as prominent sponsor recognition via signage at event
• Company logo and links will be given wide visibility on Keep a Child Alive’s website and social media platforms
reaching upwards of 41,000 followers
• Sponsors will receive additional exposure via 3,500+ print and 27,000 digital invite mail-outs
We welcome the opportunity to customize sponsor benefits that may be of specific interest to your company including:
• Product Integration via Dream Halloween’s legendary Trick-or-Treat Lane
• Your product geared towards children gifted at interactive themed areas
• Product presence and inclusion in signature Dream Halloween Gift Bags for adult and celebrity attendees
• Branding of the signature Dream Halloween Gift Bag
• Product sampling stations and/or interactive booth featuring your product
• New consumer and product launch opportunities via access to Dream Halloween’s attendees
Founding &
Presenting
Sponsor
Additional Dream Halloween
Opportunities
Founding &
Presenting
Sponsor
TICKET PACKAGE BENEFITS INCLUDE
(For Benefactor, Hero, and Patron Sponsors)
• Customized brand extension at Dream Halloween
• Sponsor logo inclusion on all Dream Halloween event materials including but not limited to invitation, web / media platforms and press materials as
well as prominent sponsor recognition via signage at event
• Sponsor logo and links will be given wide visibility on Keep a Child Alive’s website and social media platforms reaching upwards of 41,000 followers
• 2013 Sponsors will receive additional exposure via 3,500+ print and 27,000 digital invite mail-outs
BENEFACTOR SPONSORSHIP | $25,000
20 TICKETS: 10 Adult / 10 children / 10 tickets donated on your behalf to a local
organization for children affected by HIV. 5 Valet Tickets. Full Page Ad in Tribute Journal.
HERO SPONSORSHIP | $15,000
16 TICKETS: 8 Adult / 8 children / 10 tickets donated on your behalf to a local
organization for children affected by HIV. 5 Valet Tickets. Full Page Ad in Tribute Journal.
PATRON SPONSORSHIP | $10,000
FAMILY SPONSORS | $2,500
4 TICKETS: 2 Adult / 2 children / 2 tickets donated on your behalf to a local
organization for children affected by HIV. Acknowledgment through signage at event as
well as on the Keep a Child Alive website. Thank you in Tribute Journal. 1 Valet Ticket.
TRIBUTE JOURNAL AD
FULL PG - $1,000
HALF PG - $500
12 TICKETS: 6 Adult / 6 children / 6 tickets donated on your behalf to a local
organization for children affected by HIV. 3 Valet Tickets. Full Page Ad in Tribute Journal.
All sponsors will receive valet parking, exclusive early access to enjoy Dream
Halloween and tickets to the VIP sponsor reception for fabulous food and beverages.
FRIEND SPONSORS | $5,000
Past sponsors have included Toys“R”Us (Founding Sponsor), American Airlines,
Disney, DreamWorks, Lucasfilm, Wells Fargo, Paul Hastings LLP, Hyatt Hotels &
Resorts, Nickelodeon, Arey Jones Educational Solutions, amongst others.
8 TICKETS: 4 Adult / 4 children / 4 tickets donated on your behalf to a local organization
for children affected by Acknowledgment through signage at event as well as on the Keep a
Child Alive website. Thank you in Tribute Journal. 2 Valet Tickets.
*Presenting and Premier sponsorship opportunity available upon request
DEADLINE
To guarantee all of the benefits and recognition outlined in this proposal,
we must learn your response by May 20, 2013 (for inclusion in the save-the-date)
or July 31, 2013 (for inclusion in the invitation).
CONTACT
DYANNA MOON
KEEP A CHILD ALIVE – Senior Director of Development
P.: 718.965.1111 EXT. 18 | E.: [email protected]
MARCELA DE MONTIS
KEEP A CHILD ALIVE – Manager, Corporate and Foundation Partnerships
P.: 562.983.8054 | E.: [email protected]