Info - Guy Harvey

THE ART OF
THE
SHIRT
FORGET THE POWER SUIT, IN TODAY’S KICK-BACK CULTURE, IT’S THE T-SHIRT
THAT REIGNS SUPREME, ESPECIALLY WHEN IT’S A CANVAS FOR CONSERVATION
BY FRED GARTH
18
www.GuyHarveyMagazine.com
www.GuyHarveyMagazine.com
19
y 11-year-old daughter came home from school recently
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wearing her favorite pink Guy Harvey T-shirt.
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“Daddy, there’s a girl in my class who has never heard of
Guy Harvey,” she said. “What’s wrong with her?”
I laughed. “So did you tell her about Guy?”
and supporting dozens of other projects to help protect important and
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She raised her eyebrow at me. “Of course I did, daddy!”
said Dr. Guy Harvey. “Without the sale of Guy Harvey apparel, we
The expression was eerily like her mother’s. Wonder where she
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learned that?
Back in the old days, Guy’s popularity gained traction with the hard-
also fund many other independent scientists that are outside of the GHRI
but are involved in essential studies of the marine environment.”
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steam with a wider demographic, including little girls who love pink and
A COMFORTABLE FIT
Some people might consider it sappy, but loyalty and ethics are core
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principles within the Guy Harvey organization, starting at the top with
college on down to kindergarten.
Dr. Harvey. So when Guy went searching for a T-shirt supplier back in
“This is a brand that has crossed all ages and genders,” said Dick
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makes Guy Harvey apparel. “I’ve never seen anything like it.”
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sportsman but he’s spent most of his life working to protect the rights
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men or young women, but Guy’s shirts have crossed all boundaries.”
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I had to agree. I’ve seen it with my own kids.
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studies his subjects in their natural habitat. He’s a scientist, so he
that the population is on the increase.”
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combination that brings an accuracy and authenticity to the art.”
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ichthyologist at the time. The institute is thriving today with Bill Shedd as
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to the environment. It’s one of the reasons they’re our fastest growing
customer base.”
the chairman of the board.
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In fact, the sale of Guy Harvey’s apparel is the largest source of
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www.GuyHarveyMagazine.com
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&SXXSQ8LIMQTVIWWMZITVMRXMRKJEGMPMX]EX%FWSPYXI7GVIIRTVMRXMR7SYXLIVR'EPMJSVRME
www.GuyHarveyMagazine.com
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the most and have the greatest passion for keeping it healthy.”
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company prospered with their top-of-the-line roller guides and roller
not just because it’s a good business model. It also means there will be
more resources to do the work that needs to be done on behalf of the
oceans.”
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market. Bill, who had been working under his father’s tutelage for more
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“I thought about it for days and days and wondered what else we
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GO WEST YOUNG MAN
When asked how much research he does online versus how much
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mean they still have libraries?”
It’s true, anything can be found on the Internet these days, but there’s
So I considered it, I prayed about it, and before long we were making
also no substitute for an in-person research trip. So instead of digging
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shorts in the world.”
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*VSQWLSVXW%*8'3QSZIHXSWLMVXWERHSXLIVGPSXLMRKTVSHYGXW
I linked up with Shedd on a Sunday afternoon and he immediately
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Bill taught me how to catch calico bass in the kelp and the nuances of
king.
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for a big, fat, orange seal.
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perpetual tan, dark, thick hair, and the physique of someone who has
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in high school, he lives at the beach, he surfs, he paddleboards, he scuba
“It’s great to be in business with someone who shares the same
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rods, tackle, and my fear that a great white shark might mistake my kayak
dives, and he drives a Prius. He’s a living, breathing advertisement for the
passions and ideals,” Shedd said. “It has transcended business and
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become part of our lifestyle. Sure, we want to sell more products, but
come up with the “Life is Good” clothing line.
www.GuyHarveyMagazine.com
“The Prius gets me access to the carpool lane,” he said. “That’s the
main reason I bought it.” Sure, and he’s modest, too.
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E8WLMVXFIGEYWISJXLIHMJJIVIRX½FIVWGSPSVIHWLMVXWERHXLIWGVIIR
printing process itself.
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is a numbers guy, which comes in handy in his role as general manager.
Harvey shirts don’t use a four-color process anymore. The shirts that
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legacy continues.
as 18.
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“We want to make sure there’s an exact match to the art,” said
me of the last scene in 6EMHIVWSJXLI0SWX%VO, where the guy is wheeling
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lost forever. Several hundred thousand blank T-shirts await their turn to
achieve a prefect reproduction of Guy’s original art.”
enter the world of Guy Harvey art.
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so that the two images are one and the same. That begins with scanning
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the original art and modifying it so it will transfer to a T-shirt without
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losing quality.
house the entire operation. It’s close enough to retain their valuable staff,
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“We’re very fortunate to have good people who work hard and focus
on making great products and providing excellent customer service.
We can ship 98% of any order within two to three days,” Shedd said.
“We might have to add more black to an outline or knock out some
background scatter so that it translates to the shirt,” said graphic artist
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T-shirt design to get them right.”
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forward with new designs. “Some of the original designs such as the
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Grand Slam are still the most popular T-shirts,” Holmes said. “But we’re
Having been in the magazine business for some 25 years, I have some
knowledge of the printing process. Putting ink on paper has similarities
to printing on cloth, but it’s much harder to get an exact reproduction on
really expanding in our teen and kids divisions with new looks for kids
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I pointed out that my daughter sleeps in a pink Guy Harvey T-shirt
www.GuyHarveyMagazine.com
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but so does the general public.”
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department sizes the image and places the art on
various background colors in the computer, representing
different colored shirts. The final prep before heading
to the printer is overseen by print specialist Daniel
Santomin, who studies the colors like a scientist
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will print by using a white light box to get a
solid starting point. Once they get to the
printer and begin the sampling process, the
colors they started with might change
based on differences in light, shirt color,
base, etc.
“This is how we begin the quality control
process and carry it through to the end
product,” Daniel said.
I watched the art team in action in their comfy
ergonomic chairs and air-conditioned offices. Like the
many magazine designers I’ve worked with, their’s is a
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color printers, graphics software, and impressive iTunes
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sight, they were about to show me where the real dirty
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cloth at the screen printers.
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www.GuyHarveyMagazine.com
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SUPER COOL
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universe. The area has spawned companies like Body Glove,
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fondue of ultimate hipness. That’s why the hottest
decals and T-shirt designs have been born of the
blonde, bronzed, beachiness that runs from San
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boy, so accepting that I’m a lower primate
of coolness comes hard.
With the best designs come top-of-thePMRIWGVIIRTVMRXIVWERH%*8'3LEWXETTIH
into the world’s top T-shirt printers. This is yet
another reason the art on Guy Harvey T-shirts
appears to jump off of the cotton. One of those
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or so workers, I saw stacks of T-shirts for the likes of Lady
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presses churned out shirts while Daniel and Simon waited
to see how their designs would turn out.
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Terry scanning and modifying the original art, then moving to Daniel and
AMERICANA
Like jazz, hamburgers, and gas-guzzling pickup trucks, T-shirts are part
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FIGEQITSTYPEVEWHEMP]EXXMVIMRFPE^MRKLSXXVSTMGEPGPMQEXIW%JXIV
as a husband waiting for his wife to give birth. That surprised me,
World War II, tees were commonly worn by veterans with their uniform
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XVSYWIVW8LIR8WLMVXWVSGOIXIHMRXSWXEVHSQMRXLIIEVP]W[LIR
Daniel was in mental lockdown mode with his antennae fully extended.
1EVPSR&VERHSWTSVXIHSRIMR%7XVIIXGEV2EQIH(IWMVI and James Dean
Steve Restivo himself was on hand to squeeze some ink. He clearly
knows his way around the rubber paddle. The testing process is all
followed in 6IFIP;MXLSYXE'EYWI.
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precision and approve the colors, it moves to the automated press where
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XLI]GVEROYTXLIZSPYQI(ERMIPERH7MQSRRM\IHXLI½VWXX[SWLMVXW
advertising. Today, it’s almost as common for a company to have a T-shirt
The pink wasn’t right on one and some blues were off by a shade or two
with their name emblazoned across it as it is to have a website and
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Steve gave me the nickel tour of his facility, where they can do
everything from creating original designs to attaching price tags to shirts.
One of my concerns was the screen washing process where they clean
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The difference then and the difference now is that Guy Harvey isn’t
the ink off the screens using various chemicals. It’s a concern of Steve’s,
into personal yachts and G5 jets. His passion is marine conservation.
too. The entire washing system is self-contained with zero discharge and
The sale of his T-shirts powers that commitment. In fact, it’s having a
they use only citrus-based solvents rather than toxic chemicals.
profound effect on our oceans because Guy’s voice has more reach than
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ever, now resonating in the halls of government. The movement toward
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more catch and release tournaments, circles hooks, shark-free marinas,
treatment facility.”
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In keeping with Guy Harvey’s conservation efforts, that was good
news.
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telephone number.
www.GuyHarveyMagazine.com
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what a T-shirt can do.
IT’S PRETTY AMAZING WHAT A T-SHIRT CAN DO
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www.GuyHarveyMagazine.com
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