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portabledesign
2007
portabledesign
conference & exhibition
Connect with
the leaders in
portable design
santa clara
c o n v e n t i o n
Early Bird
registration
by 9/10
c e n t e r
october 3rd - 4th 2007
www.portabledesignconference.com
Spons o re d
b y :
TM
2007
portabledesign
conference & exhibition
EXPERIENCE NEW CONNECTIONS
Register at:
www.portabledesignconference.com
October 3rd and 4th, 2007
Santa Clara convention center
Power Management • Wireless Communications
Consumer Electronics
Register to attend this unique conference targeted to the
fastest growing segment in the electronics industry!
The Portable Design Conference & Exhibition (PDCE) is the premier industry gathering of design leaders and
engineers engaged in the HOT portable devices market. Take part in the extensive opportunities to learn,
talk and investigate the enormity and future trends of the portable space – get a wealth of perspectives,
unlike anywhere else, from Analysts, Directors in IT and innovative leaders.
Technical Advisor and Editor-in-chief of Portable Design,
Mr. John Donovan, will host a robust program –
Opening KeyNotes by
Jim Feldhan
President
Semico Research
Bill Krenik
Chief Technical Officer
Wireless Terminals
Business Unit
Texas Instruments
Morning Plenary Sessions
Afternoon TECHNICAL TRACKS
Afternoon Panel discussions
Mobile Handset Integration Issues The Challenge of Ultra-Mobile Devices Emerging Wireless Technologies Mobile Video – Are We There Yet?
Advanced in Power Sources Winners & Losers in the Wireless World
moderated by Will Strauss, President of Forward Concepts
moderated by Steve Ohr, Research Director, Gartner
moderated by John Donovan, Editor-In-Chief, Portable Design
moderated by Joe Byrne, Senior Analyst, the Linley Group
moderated by John Donovan, Editor-In-Chief, Portable Design
moderated by Tom Williams, Editor-In-Chief, RTC
A POWERFUL GATHERING, PDCE is collocated with the ARM Developers’ Conference & Design Pavilion
plus ArrowFest Silicon Valley ~ all together in the Santa Clara Convention Center!
3
Wednesday, October 3rd
7:30 am – 7:00 pm
Attendee Registration Open
8:00 am – 9:30 am
Exhibition
Conference Welcome
9:30 am
9:40 am – 10:25 am
10:25 am – 10:50 am
10:50 am – 11:10 am
11:10 am – 11:35 am
11:35 am – 12:00 pm
12:00 pm – 1:30 pm
Plenary Session: Power Management
Opening Keynote - Portable Electronics: The Catalyst for Semiconductor Growth
presented by Jim Feldhan, President of Semico Research
Maintain Longer Device Run-Times in Next Generation Mobile Devices
presented by Mark Davidson, Marketing Director, Power Management Div.-National Semiconductor
Break
Will the Real Power Management Please Stand Up?
presented by Dave Freeman, System Engineering Manager, Power Mgmt. Products & TI Fellow-Texas Instruments
Key Decisions When Designing Connected Mobile Devices
presented by Keith Clarke, Vice President, Technical Marketing--ARM
Exhibition and Lunch
Breakout Technical Tracks
Portable Power
Xilinx
1:30 pm – 3:30 pm
Consumer Electronics
NXP Semiconductors
2:00 pm – 2:30 pm
Silicon Storage Technology
National Semiconductor
Renesas Technology
2:30 pm – 3:00 pm
QUALCOMM
Qimonda
Imagination Technologies
ARC
Tensilica
QNX Software
Texas Instruments
Toshiba America
Atheros
3:00 pm – 3:30 pm
3:30 pm – 4:00 pm
Wireless Communications
Artimi
Panel Discussions
4:00 pm – 5:00 pm
The Challenge of Ultra-Mobile
Devices
Moderator: Steve Ohr,
Research Director, Gartner
Exhibition and Networking reception
Mobile Handset Integration Issues
Moderator: Will Strauss,
President, Forward Concepts
5:00 pm – 7:00 pm
4
Emerging Wirelss
Technologies
Moderator: John Donovan,
Editor, Portable Design
Thursday, October 4th
8:00 am – 4:00 pm
Attendee Registration Open
8:30 am
Conference Welcome
Plenary Session: Wireless Communications
Keynote - Semiconductor Innovations for Advancing the Wireless Market
presented by Bill Krenik, CTO, Wireless Terminals Business Unit – Texas Instruments
8:40 am – 9:25 am
9:25 am – 9:55 am
9:55 am – 10:20 am
10:00 am – 4:00 pm
10:20 am – 10:40 am
10:40 am – 11:05 am
11:05 am – 11:30 am
11:30 am – 11:55 am
12:00 pm – 1:30 pm
1:30 pm – 3:30 pm
2:00 pm – 2:30 pm
2:30 pm – 3:00 pm
Challenges in Mobile Handset Design
presented by Doug Grant, Director of Business Development, RF & Wireless Systems
Challenges Associated with the Design for Long Term Evolution of Cellular
presented by Kaivan Kareemi, Dir. of Global Strategy, Wireless & Mobile Systems Group--Freescale
Semiconductor
Exhibition
Break
The Bluetooth SIG Wireless Umbrella
presented by Mike Foley, Executive Director--Bluetooth SIG
ZigBee: Powering a New Generation of Wireless Devices
presented by Brent Hodges, VP Business Development--Zigbee Alliance
The Future of Connected Mobile Computing
presented by Ian Thornton, Director of Solution Marketing--ARM
Exhibition and Lunch
Breakout Technical Tracks
Consumer Electronics
Microchip Technology
National Semiconductor
Cypress Semiconductor
Portable Power
Micro Power Electronics
ON Semiconductor
Atmel Norway
Wireless Communications
Artimi
Actel
Atheros
3:00 pm – 3:30 pm
CEVA
Actel
DibCom
3:30 pm – 4:00 pm
Maxim Integrated Products
Microchip Technology
S2 Technologies
Panel Discussions
Advances in
Power Sources
Moderator: John Donovan,
Editor, Portable Design
Winners & Losers in the
Wireless World
Moderator: Tom Williams,
Editor-in-chief, RTC
4:00 pm – 5:00 pm
Mobile Video-Are We There Yet?
Moderator: Joe Byrne,
Sr. Analyst, The Linley Group
2007
portabledesign
conference & exhibition
EXPERIENCE NEW CONNECTIONS
Register at:
www.portabledesignconference.com
October 3rd and 4th, 2007
Santa Clara convention center
PLATINUM Sponsors
TM
www.actel.com
www.arm.com
www.ceva-dsp.com
GOLD Sponsor
SILVER Sponsors
SEMIC
NDUCTOR PARTNERS
BRONZE Sponsors
PDCE 2007 Guest Registration
2 easy ways to Register:
1. Online: www.portabledesignconference.com
2. Direct Connect via phone +1 949.226.2000
First Name:_____________________________________ Last Name:_________________________________________
Email: _____________________________________________________Phone: (_______)_________________________
Company: ____________________________________________ Job Title:_____________________________________
Address:__________________________________________________________________ Mail Stop:_______________
City:__________________________________________________State:________________Postal/Zip:_______________
FAX: (______) _________________________________
Portable Design Conference
Full 2-day Pass – includes all conference
sessions, lunch and parking
1-day Pass – includes all conference sessions
lunch and parking for either Wed or Thurs
Visit Exhibition hall only – Pre Register for Badge
MultiPass: ARM DevCon (3-day conference)
(incl. a 4GB iPod Nano – a $200 value)
plus Portable Design Conference 2days
$200 discount with MultiPass
Early Bird by
September 10
$450
Regular Fee from
Sept 11 – October 1
Onsite after
October 1st
$650
$750
$250
$350
$450
complimentary
complimentary
complimentary
$695
$450
$795
$650
N/A
$945
$1245
Take advantage of a Multipass registration for PDCE and ARM DevCon at
www.portabledesignconference.com today, visit www.rtcgroup.com/arm for more details!