a peek inside this - El Dorado Communications Publications

NOVEMBER/DECEMBER 2012
The Newsletter
for the California Landscape Contractors
Association - Inland Empire Chapter
VOL. 12 / NO. 10
This Issue of the Daily Plant-It
is Also Available Online.
www.clca-inlandempire.org
A PEEK INSIDE THIS
SPECIAL PHOTO ISSUE . . .
2012 Convention Highlights............................. 2-3
CLCA 2013 SFX Details..................................... 4
A Letter from the President................................. 5
RETURN SERVICE REQUESTED
C/O El Dorado Communications, Inc.
19055 Abdera Street
Rowland Heights, CA 91748
The Daily Plant-it
Long Beach Landscape Expo Photos............. 8-11
COMING EVENTS
Fun,
Business and Awards
industry news
WELCOME RECEPTION at the CLCA State
Convention Nov. 7-10 saw Women’s Auxiliary’s
Wendy Emeterio, Nelson Colvin and Jill Hertzer
laughing it up as they sold raffle tickets for
LEAF Scholarships.
DAY TWO BREAKFAST attendees Beth
Burns, Gordon Larson and Rene Emeterio enjoy
breakfast and each other’s company as they
await the morning keynoter’s address.
KEYNOTER Taryn Voget, who incorporated
“Genius Strategies” into her two back-to-back
morning presentations, is shown with San Diego
Chapter’s Mimi Cortes, a frequent contributor to
the discussions.
GATHERING to enter the FX Luminaire plant
LCIS RECEPTION drew several members
CONVENTION LAUGHS are enjoyed by old
friends John Vorbeck, John Gachina and Charles
Nunley. There is plenty of business that happens
at conventions, but there is lots of fun that takes
place as well.
as part of a company tour set up for Convention
attendees, is this group of active and inquisitive
CLCA members. Conventioneers also toured
Hunter Industries.
2
and friends the evening of Day Two, including
State President and First Lady Eric and
Noemi Watanabe.
November/December 2012 I E • THE DAI LY PLANT- I T
Greet CLCA Conventioneers
NACHO LIBRE wrestlers (emcees Barry Elder
and Steve Veltri) made a spectacular entrance to
enhance the Mexican themed Trophy Awards
dinner that included music from a mariachi band.
SWEEPSTAKES – Stuart J. Sperber Memorial
ASSOCIATES MEETING discussed a
number of issues and was a good place for
supplier networking. Shown are Brett Hill of A-G
Sod Farms and Jim Osweiler of Santa Barbara
Stone and Masonry Supply.
DAY FOUR PRESENTERS included John
Whitcomb speaking on “Large Landscape
Efficiency in the World of Warcraft,”
and Dennis Pittenger, who spoke about “A
New Way of Determining Landscape Plant
Water Requirements.”
Sweepstakes Award goes to IE Member Sohnco
Landscape (right); Sponsor is Valley Crest
Tree Company.
INCOMING STATE PRESIDENT Frank
Niccoli and Executive Director Sharon McGuire
chat at the Awards dinner.
NEW DIRECTOR – Eyescapes’ Bronwyn
Miller congratulates Jessica Centeno on her
election to the post of Director of Communications.
The election was held at the General Member
Meeting on Day Three of the Convention.
2012 CLCA STATE BOARD
• PRESIDENT - Eric Watanabe (818) 993-0200
Signature Pools and Landscape • [email protected]
• PRESIDENT-ELECT - Frank Niccoli (650) 592-9440
The Village Gardener Inc. • [email protected]
• IMMEDIATE PAST PRESIDENT - Robert Wade, CLP, CLIA (949) 494-2130
Wade Landscaping Inc. • [email protected]
• SECRETARY-TREASURER - Ted Sandrowski (530) 345-6101
Sandrowski Landscaping, Inc. • [email protected]
• ASSOCIATE MEMBER DIR. - Rick Zinn (925) 864-1088
Horizon Products • [email protected]
• DIR. OF CHAPTER SERVICES/EVENTS - Shari Collins (805) 552-9457
Verdant Landscaping • [email protected]
• DIR. OF COMMUNICATIONS - Chuck Carr (805) 732-3705
ValleyCrest Landscape Maintenance • [email protected]
• DIR. OF EDUCATION - Steve Jacobs, CLP, CLT (760) 945-4321
Nature Designs Landscape • [email protected]
• DIR. OF LEGISLATION - Pete Dufau, CLT (805) 642-1239
Dufau Landscape, Inc. • [email protected]
• DIR. OF MEMBERSHIP - Javier Lesaca (661) 836-0229
Lesaca Landscape Company • [email protected]
• DIR. OF RESOURCE MANAGEMENT
Tom Noonan, CID, CLIA (916) 812-5034
Ewing Irrigation Products • [email protected]
• DIR. OF CHAPTER PRESIDENTS COUNCIL (SOUTH)
Rene Emeterio, CLT (805) 823-5603
Specialized Landcape Management Service • [email protected]
• DIR. OF CHAPTER PRESIDENTS COUNCIL (NORTH)
Aaron Huxley (408) 824-0181
Hunter Industries/FX Luminaire • [email protected]
• EXECUTIVE DIR. - Sharon McGuire (800) 448-2522 x 13
CLCA Headquarters • [email protected]
I E • T H E D A I L Y P L A N T - I T November/December 2012
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coming events & more!
2013 STATE AND LOCAL EVENTS
Inland Empire 2012 Chapter
Officers & Directors
CHAPTER PRESIDENT - Richard Daigle
Irrigator Tech
[email protected]
(951) 538-3575 • fax: (909) 947-2345
RECORDING SECRETARY - Joy Fronte
AG Sod
[email protected]
(951) 634-4860 • Fax (951) 226-7391
TREASURER - Mark Pedicone
ET Water
[email protected]
(714) 343-7770
SECRETARY - Marcie Daigle
Irrigator Tech
[email protected]
(951) 232-6429 • fax: (909) 947-2345
V.P. MEMBERSHIP - Pam Kinne
Landscape Contractors Insurance Services, Inc.
[email protected]
(866) 330-3177
V.P. EDUCATION - Frank Fontes
Casa Verde Landscape
[email protected]
(909) 749-3535
V.P. COMMUNICATIONS/EDITOR - John Hernandez
El Dorado Communications, Inc.
[email protected]
(626) 965-5015 • fax: (866) 591-5093
V.P. EVENTS - Margot Boyer
[email protected]
(714) 726-3843 • Fax (714) 970-2023
V.P. SPECIAL EVENTS - Ted Byrne
Christy’s
[email protected]
(951) 452-1500 • alt.: (714) 507-3315
V.P. SENIOR ADVISOR - Charles Nunley
Lakshmi Landscape
[email protected]
(626) 676-1505
Jan. 9
Feb. 8-9
Feb. 13-14
July 8-12
Oct. 12
CLCA Leadership Conference, Los Angeles.
Landscape Architects’ Expo, Long Beach.
CLCA Landscape Industry Show, Los Angeles.
CLCA SFX, Baja Mexico Cruise.
Reservations required by January 31, 2013.
CLCA Multi-Chapter Beach Day, Dana Point.
CLCA SFX is a Cruise to Baja
Mexico Set for July 8-12
• Last day to reserve your spot on
the cruise is January 31!
J
oin CLCA and travel onboard the Carnival Inspiration
for an exciting four night Baja Mexico cruise. A cruise
isn’t just a vacation — it’s way better. You’ll enjoy lots
of onboard activities, delicious food, nightlife, comedy and
plenty of places to just relax — all as we travel from one
destination to another. Bring the whole family! The onboard
Youth Center has daily age-appropriate activities for children
and teens too.
Important Dates:
January 31, 2013: Last day to make reservations and deposits
for cabins.
April 15, 2013: Last day to submit final payments.
June 1, 2013: Last day to register for the CLCA Summer
Extravaganza.
Find the registration form at: www.winwithclca.org/summer/
downloads/summer-cruise-deposit.pdf
WEBMASTER/ASSOCIATE EDITOR - Bronwyn Miller
Eyescapes
[email protected]
(949) 466-1222 • fax: (413) 215-7081
DIRECTOR - Andrew Baker
Ewing Irrigation
[email protected]
(714) 814-9535
DIRECTOR - Mike Garcia
Enviroscape
[email protected]
(310) 420-8507
DIRECTOR - Juan Robles
BEST/Simplot
[email protected]
www.clca-inlandempire.org
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November/December 2012 I E • THE DAI LY PLANT- I T
RECOGNITION
Thank You 2012 IE Chapter Patriots:
ET Water • Ewing Irrigation• LCIS, Inc.
We appreciate your continued support
of our CLCA Chapter
PRESIDENT’S MESSAGE
I
Feelin’ Blessed this Holiday
can’t help but feel blessed this
time of year. In the spirit of the
Holidays, I want to officially give
thanks for my blessings because
although Thanksgiving has passed, I
think we should be thankful all year
long. Of course, I thank God for the
well-being of my friends and family,
and the survival of my business. I am
RICHARD DAIGLE
thankful for the IE Board who show
Irrigator Tech
dedication and exceptional service
to our members and to the Green
Industry in general. I am thankful for all of the members
who have attended our events this year; they made my job
as President a lot easier. Lastly, I am thankful to be a part
of CLCA.
To have the opportunity to associate with others of similar
mind and goals is invaluable in sustaining in these tough
times. When you think about it, all of us in the Green
Industry are in the same boat right now. And the more
we gather together, work together, even play together…
the better chance we have of overcoming the adversity we
continue to face.
We are fast approaching the end of another year and if you
are reading this as a member who doesn’t typically attend
CLCA events, I encourage you to do so in 2013. You will
meet people who can be of great help in many areas of your
business and even personal life. You are missing out on these
great relationship benefits if you try to “go it alone.” Don’t
be a “lone wolf.” I hope to see more of you in the coming
year.
May you and your family enjoy a blessed Christmas and
very Prosperous New Year!
I E • T H E D A I L Y P L A N T - I T November/December 2012
5
IE Patriots Program
Become a 2013 IE Patriot!
T
he Inland Empire Chapter is excited to announce its 2013 Patriots Program. We’ve made a few changes
to the program from years past, so please take a look at the levels below and choose your degree of
participation. The Chapter appreciates any and all sponsors and welcomes you to join our growing list of
sponsors for the 2013 calendar year. Contact Mark Pedicone at (714) 343-7770 for information on enrolling in
this program. Don’t miss this opportunity!
Your commitment in this program will underwrite our calendar of events, Chapter administration expenses,
State participation expenses for Board Members, and educational scholarships. The following table shows the
sponsorship levels. Again, thank you for your continued support of our CLCA Chapter.
2012 Inland Empire Chapter Patriots Program
Platinum – $1,000
Gold – $800
Silver – $500
Contractor – $500
• All General Meetings
• Name on Banner
• 4 Baseball Tickets
• 2 Holiday Dinners
• 4 Golf Round Fees
• Website Logo w/Link
• 10x Business Card Placement
in Chapter Magazine
• Link on Membership Emails
• One time, one page company
profile in Chapter Magazine
• All General Meetings
• Name on Banner
• 2 Baseball Tickets
• 2 Holiday Dinners
• 2 Golf Round Fees
• Website Logo w/Link
• 8x Business Card Placement
in Chapter Magazine
• Link on Membership Emails
• One time, one page company
profile in Chapter Magazine
• 3 General Meetings
• Name on Banner
• 1 Baseball Ticket
• 2 Holiday Dinner
• 1 Golf Round Fee
• Website Logo w/Link
• 6x Business Card Placement
in Chapter Magazine
• Link on Membership Emails
• One time, one page company
profile in Chapter Magazine
• All General Meetings
• Name on Banner
• 2 Baseball Tickets
• 2 Holiday Dinners
• 8x Business Card Placement
in Chapter Magazine
• Link on Membership Emails
• One time, one page company
profile in Chapter Magazine
Advertise in the Daily Plant-It! See page 7 for rates and additional information!
Soil Analysis Service
• National Independent Certified Lab
• Analysis Recommendations with Graphics
• Reports can be sent via email or U.S. mail
• Fast Turnaround • Consulting Services
www.gropower.com • (800) 473-1307 • (909) 393-3744 • FAX (909) 393-2773
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November/December 2012 I E • THE DAI LY PLANT- I T
Landscape Architects Expo. . . . . . . . . . . . . . . . . . Insert
Artesia Sawdust Products. . . . . . . . . . . . . . . . . . . . . . . 5
Landscape Contractors Insurance Services. . . . . . . . . 3
BEST/Simplot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Netafim. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Briggs Tree Company. . . . . . . . . . . . . . . . . . . . . . . . . 11
Pacific Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
DIG Irrigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Rain Bird. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
DM Color Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Redwood Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
El Dorado Communications . . . . . . . . . . . . . . . . . . . . 2
S & S Seeds. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
ET Water. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Smith Pipe & Supply. . . . . . . . . . . . . . . . . . . . . . . . . . 10
Ewing Irrigation. . . . . . . . . . . . . . . . . . . . . . . . . . . 2, 12
Southland Sod Farms. . . . . . . . . . . . . . . . . . . . . . . . . . 5
Green Desert Nursery. . . . . . . . . . . . . . . . . . . . . . . . . . 5
Southwest Boulder & Stone . . . . . . . . . . . . . . . . . . . . . 9
Gro-Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Hydro-Scape Products . . . . . . . . . . . . . . . . . . . . . . . . . 5
West Coast Turf. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
ADVERTISERS INDEX
A-G Sod Farms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Kellogg Garden Products. . . . . . . . . . . . . . . . . . . . . . . 6
2013 DAILY PLANT-IT ADVERTISING RATES & INFORMATION
SIZE
1 Month 3 Months 6 Months 1 Year 10x
Business Card
$ 395
1/4 Page (B/W)
$90
$255
$ 495
$ 875
1/4 Page (Color)
$ 625
$1090
1/2 Page (B/W)
$175
$495
$ 955
$1575
1/2 Page (Color)
$1200
$1975
Full Page (B/W)
$330
$975
$1895
$2890
Full Page (Color)
$3500
Inserts - 600 CopiesClassified Ads
(8 1/2” x 11”) $295 1x
Biz Card Size $45 1x
(11” x 17”) $350 1x
1/4 Page
$85 1x
Size - Width x Height
Business Card
1/4 Pg
1/3 Pg horizontal
1/3 Pg vertical 1/2 Pg horizontal
1/2 Pg vertical
Full Pg (3 5/8” x 2”)
(3 5/8” x 4 5/8”
(6 1/8” x 3 3/8”)
(3 5/8” x 7”)
(7 1/2” x 4 5/8”)
(3 5/8” x 9 1/2”)
(8 1/2” x 11” + 1/4” bleed all around)
Deadline for stories and advertising materials:
15th of the month prior to publication.
All advertising is to be paid in advance unless otherwise arranged with Mark
Pedicone. Checks made out to CLCA may be sent to Mark at address below.
All invoice charges for advertising are due in full upon receipt. Ad schedule
charges are prorated for the year. Advertising Agencies: Rates are NET.
Technical Information: Supply ads and photos in camera-ready artwork, CD
or e-mail in a TIFF, JPEG or PDF format for either Mac or PC. (300 dpi min.)
E-mail stories in MS Word if possible. E-mail to Editor John R. Hernandez
at: [email protected]. For inserts, please send 550 copies to Editor at
mailing address below.
Frequency: 10 times per year.
Mailing Address: Direct your checks to: Mark Pedicone, Inland Empire
Treasurer, at 634 Pine Ave., Brea, CA 92821. Direct your advertising inquiries
and materials, and mailing list changes or additions to: Daily Plant-It Editor
John R. Hernandez, 19055 Abdera Street, Rowland Heights, CA 91748; (626)
965-5015, Fax (866) 591-5093.
Note: Articles submitted are subject to approval and modification. Chapter or
Editor are not liable for misprints or errors, and do not necessarily agree with
opinions expressed in byline articles. Articles may be used by other CLCA
chapter newsletters, giving proper credit to their source.
Ad Agencies: All the listed rates are NET
Rates are prorated for the calendar year.
Brad Sanders
Where Quality Grows...
Sales Representative
Riverside County
BRETT HILL
(951) 972-2504
San Bernardino County
PAUL GAUDET
(951) 906-5746
(800) 233-5452
PO Box 130 • Perris, CA 92572
Growers of Quality Fescue & Bermuda Sod
(800) 542-0209
(714) 279-3100 / FAX (714) 279-3199
1589 N. Main Street, Orange, CA 92867
www.villagenurseries.com
I E • T H E D A I L Y P L A N T - I T November/December 2012
7
Long Beach Convention Center
COMING EVENTS
industry news
LCIS REPS Pam Kinne, Kim Ayala and
Mike Dunn welcome TLE attendees to their
information-packed booth October 10-11 at the
Long Beach Convention Center.
ARTESIA SAWDUST reps Bridget DeLaura
and Joe Rodriguez greet showgoers with
information about their landscape materials.
S&S SEEDS/DELTA BLUE GRASS booth
is staffed by Robert Sjoquist, Dina Zukerman and
Jodie Sheffield.
GRO-POWER VIPS Brent Holden and Jack
Engberg talk soil amendments with the many
visitors to their booth.
A-G SOD reps Paul Gaudet and Peter Ceglarski
IE VP SPECIAL EVENTS Ted Byrne is
joined by fellow Christy’s rep Erika Treptow at
the company’s booth.
8
displayed their products in their booth and at a
special sod showcase as part of TLE.
November/December 2012 I E • THE DAI LY PLANT- I T
Hosts The Landscape Expo (TLE)
SOUTHLAND SOD reps John Domenici
and Norm Lopez talk sod with the many TLE
attendees at the Long Beach Convention Center.
NETAFIM representatives Bill Millward and
Omar Alcantara talk drip irrigation to TLE
attendees in Long Beach.
VILLAGE
NURSERIES representative
Debra Doyle welcomes attendees to her
colorful booth.
HYDRO-SCAPE crew came out in
big numbers. They are Kevin Treft,
Erik Anderson, Ignacio Provincia,
Sarah Tiglio, Lawrence O’Leary,
Raul Marrufo, Kevin Little and
Doug Chilton.
IE MEMBERS Lucy and Daniel Teutle peruse
the show.
Don’t Miss
the Next
BIG Green
Industry
Show...
CLCA’s
Landscape
Industry
Show at the
RAINBIRD rep Dave Palumbo talks to
show attendees about his company’s quality
irrigation products.
Los Angeles
Convention
Center
Feb. 13-14
I E • T H E D A I L Y P L A N T - I T November/December 2012
9
Spotlight on Green Industry Suppliers
COMING EVENTS
industry news
DIG reps Rick Heenan and Nina Colasurdo
always had a number of attendees at their booth
who were there to ask questions about drip
irrigation (mostly from Nina).
CHAPTER TREASURER Mark Pedicone
SMITH PIPE & SUPPLY reps Tyler Smith,
VP COMMUNICATIONS John Hernandez
stops by the Green Industry Hall of Fame booth
at the entryway of the show where photos of
past inductees and historical equipment were
on display.
BOARD
Gary Smith, David Hay and Don Rockwell
welcome TLE show-goers.
CHAPTER PRESIDENT Richard Daigle
teaches one of several courses offered at
the show.
DM COLOR EXPRESS rep Sal Gonzalez
welcomes Jessica Centeno (2013 State VP of
Communications) to his very colorful booth.
PACIFIC SOD reps Terry Bader and Tony
(right) welcomes fellow IE member and past
Chapter President Steve McLaughlin to his ET
Water booth.
SOUTHWEST BOULDER & STONE reps
Donald Brennan and John Balsz greet guests to
their unique booth.
MEMBERS Pam Kinne (VP
of Membership) and Frank Fontes (VP of
Education) share a laugh.
Prater talk sod with TLE attendees, who could
also see samples of their products in the event’s
sod showcase section.
JAY MARQUEZ
Branch Manager
81245 Highway 111
Indio, CA 92201
(760) 347-0968
FAX (760) 342-7072
[email protected]
...Continued on Next Page
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November/December 2012 I E • THE DAI LY PLANT - I T
and IE Chapter Members at TLE
EWING BOOTH is staffed by a host of familiar
WEST COAST TURF sod guru John Marman
CLCA
BUSY distributing flyers about the 2013 Green
BEST/SIMPLOT reps Carl Deertz and
SAFETY and tree trimming expert Jose
Mercado (right) visits with IE Chapter
Secretary Marcie Daigle and Chapter President
Richard Daigle.
Southern California reps, led by our good friend
and BBQ wizard Raul Gonzalez (center).
Industry Hall of Fame Induction Gala on May 18
is IE Chapter VP of Events, Margot Boyer
chats with a friendly competitor Tom McClure of
Southland Sod.
Tom Van Der Weide welcome guests to their
TLE booth.
WATER
MANAGEMENT
Certification Program booth is staffed by David
Silva, there to promote the many benefits of the
program to attendees.
I E • T H E D A I L Y P L A N T - I T November/December 2012
11
I E • T H E D A I L Y P L A N T - I T October 2012
12