LIGHT FEEDS THE FUTURE
Transcription
LIGHT FEEDS THE FUTURE
LIGHT FEEDS THE FUTURE CHANGE YOUR LIGHT FOR OUR COMMON FUTURE THE HUMAN LIGHT THE RESPONSIBLE LIGHT THE GOOD LIGHT THE HISTORY THE INNOVATION THE DESIGNERS THE NETWORK IDENTITY THE COMPETENCE CENTERS MADE IN EUROPE COMMUNICATION DESIGN AND PRODUCTS 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation The Good Light The Designers 11st January 1960 1 st 1 st product The History catalogue 1 st Artemide headquarters Milan Via della Moscova, 16 Alfa Sergio Mazza 1962 Ro BBPR Omega Vico Magistretti Vistosi glassware Chi Emma Schweinberger 1965 Polluce Anna Fasolis Enzo Mari The Competence Centers The Network Identity MADE IN EUROPE COMMUNICATION DESIGN AND PRODUCTS 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light 1967 Nesso Giancarlo Mattioli Gruppo architetti urbanisti città nuova The Innovation The Good Light The Designers The History The Competence Centers The Network Identity Selene Vico Magistretti Eclisse Vico Magistretti Compasso d’Oro 1969 1969 Fato Gio Ponti Chimera Vico Magistretti MADE IN EUROPE COMMUNICATION DESIGN AND PRODUCTS 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 INNOVATION AND QUALITY THE HISTORY The Human Light logotype Artemide (Emilio Fioravanti) The Responsible Light The Innovation 1970 Boalum The Good Light Livio CAstiglioni Gianfranco Frattini The Designers The History The Competence Centers The Network Identity Mezzoracolo Pregnana Milanese factory and Artemide Headquarters Gae Aulenti 1972 Tizio Richard Sapper Patroclo Gae Aulenti 1975 MADE IN EUROPE COMMUNICATION DESIGN AND PRODUCTS 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light 1976 The Innovation The Good Light The Designers Aggregato Enzo Mari The History The Competence Centers The Network Identity Camera Ernesto Gismondi 1977 Sintesi Ernesto Gismondi 1978 Onfale Luciano Vistosi 1979 Megaron Giancarlo Frattini MADE IN EUROPE COMMUNICATION DESIGN AND PRODUCTS 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation The Good Light 1980 The Network Identity Ernesto Gismondi 1982 Callimaco Ettore Sottsass Shogun Mario Botta Aton barra Ernesto Gismondi 1985 Michele De Lucchi The History The Competence Centers Aton terra Cyclos The Designers MADE IN EUROPE COMMUNICATION DESIGN AND PRODUCTS 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light 1987 The Innovation The Good Light Tolomeo Michele De Lucchi Giancarlo Fassina Artemide R&D The Designers The History The Competence Centers The Network Identity Compasso d’Oro 1989 1988 Mikado Alexander Ferdinand Porsche 133 System Ernesto Gismondi Zen Ernesto Gismondi 1989 Nestore Carlo Forcolini Montjuic Santiago Calatrava n MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation The Good Light The Designers Andrea Anastasio Aton barra The History 1990 Giocasta The Competence Centers The Network Identity Tolomeo Ernesto Gismondi Michele De Lucchi 1991 Callimaco Ettore Sottsass Motjuic Santiago Calatrava Shogun Giocasta Mario Botta Andrea Anastasio Melissa Toni Cordero Artemide Compasso d’Oro 1995 Surf Neil Poulton Chimera Vico Magistretti 1990 Artemide European Design Price 1995 1995 Artemide: Compasso d’Oro 1995 Megalit Artemide Architectural Metamorfosi technology Ernesto Gismondi Innovation Patent MI96A000284 Esperia Ernesto Gismondi 1996 MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation The Good Light The Designers The History The Competence Centers The Network Identity Prometeo Aldo Rossi Lesbo 1998 Angelo Mangiarotti ra System Foster & Partners ADV: Cannes bronze Lion Surf Neil Pouton Innovation Patent PCTIT0000184 1999 e.light Ernesto Gismondi Innovation Patent MI96A000284 Yang Carlotta de Bevilacqua 2000 MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation 2000 Sui The Good Light The Designers Carlotta de Bevilacqua The History Kaio Led Ernesto Gismondi The Competence Centers The Network Identity Led Led Dioscuri Michele De Lucchi 2002 Sextans Rota & Pedretti DZ Licht Rigel Carlotta de Bevilacqua Talo Neil Poulton 2003 Nur Ernesto Gismondi 2004 Tian Xia Carlotta de Bevilacqua Innovation Patent MI2002A001393 Pipe Herzog & De Meuron Compasso d’Oro 2004 MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation 2005 The Good Light Mesmeri The Designers Eric Solé The History 2006 Metacolor Ernesto Gismondi The Competence Centers The Network Identity Cadmo Karim Rashid 2007 Mercury Ross Lovegrove Solar Tree Ross Lovegrove Pirce Giuseppe Maurizio Scutellà Nord Light 2008 Altrove Carlotta de Bevilacqua Chocolate a.g.Licht Picto 2010 MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation The Good Light 2010 Ciclope Alessandro Pedretti The Designers The History The Competence Centers The Network Identity Chilone Ernesto Gismondi Led Net Doride Michele De Lucchi Karim Rashid Cosmic leaf Ross Lovegrove Algoritmo Carlotta de Bevilacqua Paola di Arianello Innovation Patent Pending MI2009A000677 MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation Pad The Good Light Carlotta de Bevilacqua The Designers Innovation Patent Pending MI2010A000609 The History The Competence Centers The Network Identity Copernico Carlotta de Bevilacqua Paolo dell’Elce Innovation Patent Pending MI2010A000610 2011 Demetra Naoto Fukasawa Halo Karim rashid Lotek Javier Mariscal >>> VIDEO 2012 IN-EI ISSEY MIYAKE Issey Miyake + Reality Lab Compasso d’Oro 2014 >>> VIDEO Innovation Patent Pending MI2010A000610 Cata Carlotta de Bevilacqua Empatia Carlotta de Bevilacqua Paola di Arianello >>> VIDEO 2013 MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation The Good Light 2014 Equilibrist Jean Nouvel The Designers The History The Competence Centers The Network Identity Eggboard Ilio Giovanni Giacobone Massimo Roj Ernesto Gismondi >>> VIDEO Incalmo Carlotta de Bevilacqua MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation Sisifo The Good Light Scott Wilson The Designers The History The Competence Centers The Network Identity Null Vector Carlotta de Bevilacqua Laura Pessoni 2015 Discovery Ernesto Gismondi LIGHTING FIELDS 4 2015 Meteorite Pio & Tito Toso Cata Tir Carlotta de Bevilacqua SPECTRAL LIGHT Philippe Rahm >>> VIDEO GLASS COLLECTION >>> VIDEO ARTEMIDE MAGAZINE 2015 MADE IN EUROPE COMMUNICATION 1960 - 1970 1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2016 DESIGN AND PRODUCTS INNOVATION AND QUALITY THE HISTORY The Human Light The Responsible Light The Innovation Tycho The Good Light Michele De Lucchi The Designers >>> BLOG The History The Competence Centers The Network Identity LA PETITE FAMILY AMELUNA Quaglio Simonelli Mercedes - Benz Style >>> VIDEO 2016 Silent Field Carlotta de Bevilacqua Laura Pessoni LIGHTING FIELDS 5 2016 Patent Pending N° 102016000025996 LOT REFLECTOR Tapio Rosenius >>> VIDEO ARTEMIDE MAGAZINE 2016 Alphabet of Light BIG Patent Pending N° 102016000026002 >>> VIDEO Patent Pending N° 102016000025996 THE HUMAN LIGHT Light is a daily presence in our lives. The relationship between people, light and the environment has always been central in Artemide’s vision and it has been developed over the years. This ranges from the aspects aimed at the well-being of the individual and their perception of spaces, to tackling the issues associated with environmental sustainability. The Human Light The Responsible Light The Innovation The Good Light The Designers The History The Competence Centers The Network Identity The Human Light is light capable of following theflow of individuals’ behaviours and emotions. It is designed for the psychological well-being of people, offering new qualities, emotions and awareness to our lives and opening up an innovative and responsible vision of the future. Light becomes a mouldable raw material with The Human Light, an active instrument to support the Self, a means of regaining stimuli and sensations. The self-awareness in the relationship between light and people must be interpreted not only as a right to flexible management within everybody’s reach, but above all as an obligation. ADV Campaign 1998 gnata a sviluppare ed adottare sistemi di nazione che perseguano l’obiettivo della THE RESPONSIBLE ma efficienza energetica.LIGHT le scelte progettuali sono focalizzate verso nico obiettivo: migliorare la qualità della vita omo eECO-EFFECTIVENESS il suo rapporto con l’ambiente. Maximum devoted to design andconsumi mbito di una attention politicaisdi riduzione dei production process: responsible use of resources, getici emeticulous in anticipo a and vincoli normativi, choicerispetto of processes technologies with a quattro di azione cui si traduce viewletoaree achieving an energyinbalance. etamente l’impegno di Artemide: LONG TERM The Human Light The Responsible Light The Innovation The Good Light The Designers Designing for the long term through careful planning of Effectiveness the entire life cycle of the product, promoting internal technical training using experience ma attenzione al processo di the progettazione accrued the research into sustainability duzione: usoin responsabile delle risorse, The History The Competence Centers The Network Identity RESPONSIBLE CONSUMPTION ata scelta dei processi e delle tecnologie cultureenergetico. and offer instruments for a suitable ’otticaTodispread bilancio choice and a rational use of light, judging it in terms of energy saving and affordability. term QUALITY ttare per la lunga durata attraverso un’attenta Quality is a fundamental choice for a more lasting ettazione dell’intero ciclo di vita del prodotto relationship with the product and as a prerequisite in uovendo la formazione tecnica interna, the search for authentic environmental innovation. zando le esperienze maturate nell’ambito erche sulla sostenibilità (LCA, analisi delle LED - design Michele Lucchi logie,Tolomeo dei processi etc.)Desviluppate con centri erca universitari. onsible Consumption ndere cultura e offrire strumenti per una consapevole (TCO, LENI) e un utilizzo nato della luce, qualificandola in termini di mio energetico ed economico. ity alità come un diritto fondamentale per un orto più duraturo con il prodotto e come sito indispensabile per la ricerca di una ntica innovazione ambientale. LCA (Life Cycle Assessment) LCA is a strategic approach used to assess the potential environment impact that a product has during all the stages of its life cycle: selection of raw materials, processing, transport and assembly, packaging, distribution, use phase, disposal and recycling. Ci troviamo in un momento in cui l’evoluzione The Innovation Artemide. della tecnica offre interessanti opportunità per lo sviluppo di generazioni di prodotti concettualmente nuovi. Tuttavia nel campo della luce oggi il progresso tecnologico non è più accessibile a tutti, è più complesso e richiede interpreti competenti: la creatività del designer deve necessariamente confrontarsi con un team specializzato. Per questo motivo Artemide 1 si è dotata negli anni di una struttura di ricerca troviamo un momento in cui l’evoluzione We find ourselves at a time when The numerous forininventions e sviluppo dove trovano posto Ci lepatents più diverse della tecnica offre interessanti opportunità per the evolution of technology offers e specializzate competenze tecniche, that accompany the laboratori development lo sviluppo di generazioni di prodotti concettualmente accreditati e sistemi di qualità certificati. interesting opportunities for the of Artemide’s products and the nuovi. Tuttavia nel campo della luce oggi il progresso si espleta nell’utilizzo development of generations Se da un lato l’innovazione international awards in the field of tecnologico non dei LED e delle sorgenti a risparmio energetico, è più accessibile a tutti, è più comof conceptually new products.nell’uso di materialiinnovation plesso e richiede interpreti competenti: la creatività and sustainability are e tecniche di produzione innovative, del designer deve confrontarsi con Nevertheless, in the field of light testament to thequalità persistence their nell’attenzione all’efficienza e alla della of necessariamente un team specializzato. Per questo motivo Artemide 2 today technological progress performance, is no dall’altro ricerca e innovazione tecnoprojects for the future. si è dotata negli anni di una struttura di ricerca in senso umanistico l’obiettivo longer accessible to everyone;logica it is sono inteseInnovation is made ofcon people, of e sviluppo dove trovano posto le più diverse di dare continuamente un contributo alla qualità more complex and requires skilful their culture and skills, but above e specializzate competenze tecniche, laboratori della vita dell’uomo e del pianeta. Il progetto è per interpreters: the designer’s creativity accreditati e sistemi di qualità certificati. it comes from continuous Artemide ricerca eallcultura, parte dalla convergenza Se da un lato l’innovazione si espleta nell’utilizzo must necessarily be measureddiagainst experimentation and from shared una costante innovazione tecnologica e di aun dei LED e delle sorgenti a risparmio energetico, that of a specialist team. For approccio this di tipo antropologico. vision. It is also with a view to this, nell’uso di materiali e tecniche di produzione innovative, I numerosi brevettithat di invenzione che reason, over the years Artemide has the project hasaccompagnano been putall’efficienza in place nell’attenzione e alla qualità della lo sviluppo dei prodotti Artemide e i riconoscimenti 3 equipped itself with a research and for a new Campus and Laboratory performance, dall’altro ricerca e innovazione tecnointernazionali in campo di innovazione e sostenibilità development structure wheretestimoniano there logica sono of tensione thought. progettuale This building isintese in thein senso umanistico con l’obiettivo la sua verso di dare continuamente is space for the most diverse iland construction phase and can futuro. L’innovazione è fatta di persone, dellaalso lorobe un contributo alla qualità della vita dell’uomo specialist technical expertise,cultura accredited e competenza maasoprattutto unae del pianeta. Il progetto è per seen as expression èofdata the da efforts ricerca e cultura, parte dalla convergenza sperimentazione continua e da Artemide una condivisa. laboratories and certified quality and the desire ofuna avisione company to grow di costante innovazione tecnologica e di un In quest’ottica anche il progetto per il nuovo campus systems. according to a holistic and multiapproccio di tipo antropologico. e laboratorio di pensiero in fase di edificazione può I numerosi brevetti di invenzione che accompagnano approach, pursuing essere visto come disciplinary una testimonianza dello sforzo the lo sviluppo dei prodotti e i riconoscimenti 4 On one hand, innovation is delivered of disustainability and energyArtemide e della volontà diprinciples un’azienda crescere secondo internazionali in campo di innovazione e sostenibilità in the use of LEDs and energy-saving un approccio olistico e multidisciplinare, seguendo efficiency, withtestimoniano the emphasis on la sua tensione progettuale verso i principi dell’efficienza energetica, light sources, by using materials and della sostenibilità research eand experimentation. il futuro. L’innovazione ponendo alla sperimentazione. è fatta di persone, della loro innovative production techniques withattenzione alla ricerca ecultura e competenza ma soprattutto è data da una attention devoted to efficiency and sperimentazione continua e da una visione condivisa. In quest’ottica anche il progetto per il nuovo campus the quality of the performance. On the 1 COPERNICO, Innovation Patent n. MI2010A000610 e laboratorio di pensiero in fase di edificazione può other hand, research and technological It is a variable-geometry lighting fixture that uses specific mechanical joints. visto come una testimonianza dello sforzo joints have double function either foressere orientating the several sections innovation are understood in aThese of the fixture itself and to feed the power supply to all the LED branches. e della volontà di un’azienda di crescere secondo humanistic sense with the aim of un approccio olistico e multidisciplinare, seguendo 2 EPHEMERYS, Innovation Patent n. MI2012A000610 It is a lighting fixture with the optical designi based on thedella light guiding principi sostenibilità e dell’efficienza energetica, continually making a contribution system that places the LED light source in free air outside the luminaire, ponendo alla ricerca e alla sperimentazione. towards the quality of life for people and maintains the light distribution in the diffuser centralattenzione part. THE INNOVATION and the planet. Artemide’s project 3 PAD, is Innovation Patent n. MI2010A000609 The Projector is based on LED technology with a system that integrates both research and culture, starting fromand electronics. It integrates the active special power supply both optical 1 COPERNICO, Innovation Patent n. MI2010A000610 together with the optical system. The projector uses a thermal conductive the gathering of constant technological a variable-geometry back in heat exchange function and also uses Ita is diffuser with integratedlighting fixture that uses specific mechanical joints. These joints have double function either for orientating the several sections light emission lenses . innovation and a cultural approach. of the fixture itself and to feed the power supply to all the LED branches. 4 CATA, Innovation Patent n. MI2012A000605 2 EPHEMERYS, Patent n. MI2012A000610 The Projector based on LED technology is developped on theInnovation optical It is a lighting fixture with the optical design based on the light guiding catadioptric principle with double collimating mirrors and light system that places the LED light source in free air outside the luminaire, guiding system. and maintains the light distribution in the diffuser central part. 5 Artemide Campus (2015) COPERNICO Innovation Patent n. MI2010A000610 eno rep etnemlau ossergorp -moc ùip àtivitaer noc israt The Human Light edimetr 1 The Responsible Light acrec es The Innovation irotar The Good Light The Designers 1 PAD Innovation Patent n. MI2010A000609 ozzilit ,ocit The History ,evitavonn The Competence Centers alle 2 o n c e te The Network Identity ovitteibo’l àtilau rep è ot aznegre nu id 3 2 CATA Innovation Patent n. MI2012A000605 4 3 ALPHABET of LIGHT Patent Pending n. 102016000025996 4 LOT Reflector Patent Pending n. 102016000026002 onangap itnemics àtilibinets osre orol alle anu ad at .asividnoc supmac o òup eno ozrofs odnoc odneug ,acitegren .enoizatne .stnioj lacinahc snoitces lareves .sehcnarb DE gnidiug th ,erianimul e .tr AMELUNA Patent Pending n. 102016000025996 setargetni ylppus rewo evitcudnoc la detargetni lacitpo th THE GOOD LIGHT Artemide. Artemide.The The Good Good Light Light Psychological light light The Human Light Physiologicallight light Physiological LaLaluce, luce,variando variandocolore coloreootemperatura, temperatura, costruisce costruisce By varyingemozioni colour or temperature, light builds emotions emozioni eerelazioni. relazioni.Le Leradiazioni radiazioni luminose luminose che cheraggiungono raggiungonoi inostri nostriocchi occhivengono vengonotrasformate trasformate and relationships. ininimpulsi impulsielettrici elettricieetrasmesse, trasmesse,mediante mediante ilil nervo nervo ottico, ottico, cervello. cervello. Da qui quisisiour origina origina una serie The radiations ofalallight thatDa reach eyesuna areserie didiinput inputche chevengono vengonotrasmessi trasmessiaatutto tutto l’organismo. l’organismo. transformed into electric impulses and transmitted InInparticolare, particolare, quando quando gli gliimpulsi impulsi raggiungono raggiungono l’ipotalamo, l’ipotalamo,sisidetermina determinaun unincremento incremento della della to the brain via the optic nerve. From here a series serotonina, serotonina,neurotrasmettitore neurotrasmettitoredeputato deputato al al controllo controllo del deltono tonodell’umore. dell’umore. Quando gli gliimpulsi impulsi raggiungono raggiungono of inputs are originated thatQuando are transmitted to the l’epifisi l’epifisisisiassiste assistead aduna unariduzione riduzionedella della melatonina, melatonina, entire body. In particular, when impulses reach ormone ormone sensibile sensibileal alciclo ciclothe giorno-notte. giorno-notte. Conseguenza Conseguenza tali talireazioni reazioni neurofisiologiche the hypothalamus theydidibring aboutneurofisiologiche an increase in è èuna unavariazione variazionesignificativa significativadel del tono tono dell’umore dell’umore serotonin,inainfunzione neurotransmitter thateedella controls moods. funzionedella dellaquantità quantità della qualità qualità di di luce luce acui cuièèesposto espostoun unindividuo. individuo.Progettare Progettare la la luce luce When theasignifica impulses reach the epiphysis we have a significaandare andareoltre oltrel’aspetto l’aspettopuramente puramente funzionale funzionale dell’illuminazione abbracciare abbracciare una unais dimensione dimensione reductiondell’illuminazione in melatonin, aeehormone that sensitive to più piùampia ampiache chefaccia facciacapo capoaauna unanuova nuova attenzione attenzione the day-night cycle. Thepercettiva. consequence of these neuroper perl’esperienza l’esperienza percettiva. LaLaconoscenza conoscenzaeeconsapevolezza di diArtemide Artemide su su physiological reactions isconsapevolezza a significant variation in questo questotema, tema,legate legatealle allericerche ricerchesviluppate sviluppate dagli dagli anni anni90’ 90’ad adoggi oggi conuniversità, università, centri di di ricerca, ricerca, mood depending on thecon quantity andcentri quality of light to esperti espertidididiverse diversediscipline disciplinescientifiche scientifiche (medicina, (medicina, which an biologia, individual is exposed. biologia,psicologia, psicologia, antropologia) antropologia)hanno hanno portato portato sviluppo sviluppo disistemi sistemimeans didiilluminazione illuminazione innovativi. innovativi. Designingallo aallolight for dipeople going beyond the Metamorfosi, Metamorfosi,A.l.s.o. A.l.s.o.eeMy MyWhite WhiteLight Light sono sono sintesi sintesi purely functional aspects of lighting and embracing tra trainnovazione innovazione tecnologica tecnologica eeattenzione attenzione all’uomo all’uomo e eaiaisuoi suoibisogni bisognipsicologici psicologicieefisiologici. fisiologici. a broaderNon dimension, with a new attention towards Nonsono sonoprodotti prodottima mamezzi mezziper per creare creare scenari scenari luminosi variabili variabilicon concui cuiinteragire interagire ee vivere vivere perceptiveluminosi experience. il ilrapporto rapportocon conlalaluce lucein inmodo modo nuovo, nuovo, più più diretto diretto Artemide’se econsapevole. knowledge consapevole.and awareness on this topic LIGHT RADIATION The Innovation The Designers The History ELECTRICAL IMPULSE The Competence Centers The Network Identity BRAIN HYPOTALAMUS EPIPHYSIS SEROTONIN MELATONIN PSYCHOLOGICAL LIGHT PHYSIOLOGICAL LIGHT LIGHT LIGHTRADIATION RADIATION EYES EYES ELECTRICAL ELECTRICALIMPULSE IMPULSE 1414 The Good Light EYES have led to the development of innovative lighting systems. This is associated with the research developed from the 1990s to today with universities, research centres and experts in various scientific disciplines (medicine, biology, psychology, anthropology). Metamorfosi, A.l.s.o. and My White Light are BRAIN BRAIN a synthesis of technological innovation and attention to people and theirHYPOTHALAMUS psychological needs. They are not EPIPHYSIS HYPOTHALAMUS EPIPHYSIS products, but means of creating variable light settings SEROTONIN MELATONIN SEROTONIN MELATONINwith light in to interact and experience the relationship an aware and direct way. The Responsible Light Read the TOG story >>> psychological light physiological light THE GOOD LIGHT The Human Light Spectral Light by Philippe Rahm “Electromagnetic impressionism”. In proposing a design of light spectra that will combine specifi c and distinct wavelengths, we have found ourselves using techniques comparable to the Impressionism of Claude Monet and the Pointillism of Georges Seurat. The Responsible Light The Innovation The Good Light The Designers The History The Competence Centers The Network Identity In setting out to break up the units of reality, we are seeking to arrive at a new synthesis through a few electromagnetic chemical components. With this method we want to initiate a reappraisal of architecture and design, renouncing the picturesque in favor of a new synthesis of truth, economy and beauty. We have adapted different spectra to the needs of the various “inhabitants” of the home (people, pets, birds, plants). We present the wavelengths of these spectra that are required to see, to grow and to photosynthesize. Prompted by the current interest of design in the immaterial, we want to create a new spectrum of lights that conforms to biological and environmental values, by putting together wavelenghts that we can regard as healty, necessary and economic. THE DESIGNERS The Human Light The Responsible Light The Innovation The Good Light The Designers The History The Competence Centers The Network Identity THE NETWORK IDENTITY The Human Light The Responsible Light The Innovation EUROPEAN AND NORTH AMERICAN PRODUCTION FACILITIES 1 2 3 4 5 6 The Good Light Artemide Pregnana Milanese - Milan (IT) Artemide Telgate - Bergamo (IT) Artemide Glass Factory, Vetrofond Srl - Venice (IT) Artemide Architectural Sas - Saint Florence (FR) A&A - Paks (HU) Artemide Manufacturing North America - Montreal (CA) The Designers The History The Competence Centers The Network Identity 15 14 11 9 10 4 6 7 18 17 8 2 16 12 5 1 3 13 23 WORLDWIDE SUBSIDIARIES 22 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Artemide Italia - Milan (IT) Artemide Illuminazione - Zurich (CH) Artemide Handelsgesellschaft - Vienna (AT) Artemide France - Paris (FR) Artemide Gmgh - Fröndenberg (DE) Artemide Deutschland - Fröndenberg (DE) Artemide SA - Barcelona (SP) Artemide GB - London (UK) Artemide Scandinavia - Copenhagen (DK) Artemide Agency - Moscow (RU) Artemide Inc, Hicksville - New York (US) Artemide Ltée, Quebec - Montreal (CA) Edimetra - Buenos Aires (AR) Artemide Middle East - Dubai (UA) Artemide HK Ltd - Hong Kong (HK) Artemide Trading Shanghai - Shanghai (CN) Artemide Japan, Tokyo (JP) Artemide Lighting India, Mumbay (IN) 20 21 24 19 SHOWROOMS: LIGHTING COMPETENCE CENTERS The Human Light The Responsible Light The Innovation The Good Light The Designers The History The Competence Centers The Network Identity 1 2 3 7 6 9 10 5 4 11 13 23 16 1 Adelaide 2 Amsterdam 3 Buenos Aires 4 Bejing 5 Bruxelles 15 6 Chicago 7 Copenhagen 8 Dubai 9 Frankfurt 10 Hong Kong 19 8 12 14 18 17 11 Istanbul 12 Kuala Lumpur 13 Los Angeles 14 London 15 Melbourne 16 Mexico City 17 Miami 18 Milan C.so Monforte 19 Milan Via Manzoni 20 Montreal 34 35 21 Moscow 22 Mumbai 23 New York 24 Paris 25 Prague 20 21 22 25 28 29 31 26 27 30 36 37 38 26 Rome Via Margutta 27 Rome Via Pisanelli 28 Seoul 29 Singapore 30 Sydney 24 32 33 39 31 Thessaloniki 32 Taipei 33 Taichung 34 Tokyo 35 Toronto 36 Treviso 37 Warsaw 38 Wien 39 Zurich THE BEST IS YET TO COME The Human Light The Responsible Light The Innovation The Good Light The Designers The History The Competence Centers The Network Identity THANK YOU