aktuell - MAGAZINE FOR HEATING TECHNOLOGY - 1

Magazine for heating technology
1 | 2014
Winter Olympics
17 medals for the Viessmann team
markets in eastern eurOpe
great potential for efficient heating
technology
VitOValOr 300-p
Market introduction
of the fuel cell unit
contents
08 Markets
editorial
02 Successful business year 2013 –
well prepared for the future
04 guest article
Georg Hackl: Reliable partners –
the key to success in sports
05 news
Markets
08 Viessmann warms Olympia
10 The Krasnodar region by the
Black Sea
12 Economic region Eastern Europe
High-potential heating technology
markets
20 Viessmann in Eastern Europe
imprint
46th year of publication
Published:
quarterly
Publisher
Prof. Dr. Martin Viessmann
editors
Manfred Greis
Jörg Schmidt
Michael Wagner
Doris Hofmann
Alexander Tinter
Wolfgang Rogatty
Carsten Lucassen
32 Viessmann Service Initiative
Products/
coMPany
22 Fuel cell unit
Vitovalor 300-P
24 Hybrid compact heat pump
Vitocaldens 222-F
25 Air/water heat pump
Vitocal 300-A
26 Oil condensing boilers
Vitoladens 300-W and 333-F
mini CHP unit Vitobloc 200
27 Viessmann and heating system
specialist firms provide
joint training program
28 Viessmann at Euroshop in
Düsseldorf
29 Deep freeze for food retailers
Iconic Refrigeration and freezing
cabinets TECTO
Photos
Mark Adel, besser lackieren, Nr. 3/2014,
Bundesindustrieverband Deutschland
Haus-, Energie- und Umwelttechnik e. V.,
Deutsche Energie-Agentur (dena),
dpa Picture-Alliance GmbH, Frank Feisel,
Fotolia, Manfred Greis, Jens Kaliske, Rolf
Kosecki, mauritius images GmbH, „Studio-S“
– Seekamp GmbH, Johanna Uminski
layout
Gramm Werbeagentur GmbH
Alexander Tinter
lithography and printing
Bernecker Mediagruppe
36 Medals for the Viessmann Team
30 Carbon-neutral sales office opened
in Dresden
31 German sustainability prize for
“highest resource efficiency”
32 The Viessmann Service Initiative
new Media/sector
34 Viessmann on social media
platforms
35 German Heat Conference 2014
in Berlin
sPort
36 17 medals for the Viessmann
Team in Sochi
40 Olympic Welcome Party 2014
ViessMann selection
44 Selection Summer Catalog 2014
editorial address
Viessmann Werke GmbH & Co. KG
Corporate Communications
35107 Allendorf (Eder)
Germany
Tel. +49 6452 / 702493
Fax +49 6452 / 705493
E-mail: [email protected]
Title: Olympic flame at the Medal Plaza in
Adler
Cover page 2: Saint Basil's Cathedral at the
Red Square in the Russian capital Moscow
Cover page 3: Luge Olympic champion
Felix Loch
1
successful business year 2013 –
well prepared for the future
Viessmann winter sports team successful at the Olympic Games in Sochi
S
port enthusiasts around the globe
can look back on successful Olympic Winter Games in Sochi, Russia.
Sochi 2014 was a very special event
for both athletes and visitors. The organization and logistics went perfectly.
The hosts were friendly, courteous, and
helpful. The facilities were in excellent
condition. The weather and atmosphere
were good, the scenery magnificent.
2
Many great olympic moments
The athletes performed at a high level
– with many Olympic moments shaped
by joy, triumph, and emotions.
Naturally, I was particularly happy with
the good performance of the Viessmann team. With eight gold, six silver,
and three bronze medals, our athletes
would have ranked seventh place in the
medals table – outperforming traditional
winter sports nations such as Switzerland, Austria, and Sweden. Read more
about their success in the article about
the 2014 Olympics on pages 36 to 39.
Viessmann technology in the
olympic buildings
Viessmann was not only represented
by Carina Vogt, Felix Loch, and their colleagues in Sochi – the company's heat
generators were installed in many of
the buildings in and around the Olympic
city, guaranteeing pleasant temperatures
combined with a high degree of energy
efficiency and low emissions at all times.
For instance, Viessmann technology was
implemented at the international airport,
the new central station for the city of
Adler, the mountain Olympic village
in Krasnaja Poljana, and in the media
village. The article on pages 8 and 9 describes the facilities in more detail.
a view of russia and eastern europe
While the Olympic region now benefits
from efficient heating technology, the
existing building stock in Russia and
Eastern Europe is in need of extensive modernization. It has considerable
untapped potential for energy saving
and CO2 reduction. Energy efficiency
has never been a priority in Russia – a
country with abundant natural resources – and renewable energy systems
still play only a very minor role. As part
of our magazine series on international
markets, this edition of "aktuell" is devoted to Eastern Europe. From page
12 onwards, we have put together portraits of selected countries with a particular focus on their heating markets.
We will also take a look at the worrying
political conflict in Crimea. If Crimea remains a permanent trouble spot, it will
have a negative impact on the region
itself and massive implications for the
entire global economy. It is therefore
essential that all political powers strive
to reach a peaceful solution to the conflict and to prevent violence.
successful business year 2013
Looking at the Viessmann Group’s development in 2013, we are very content. In
spite of a difficult market environment,
our business performed very well. The
Group's turnover increased by almost
10 percent to 2.1 billion euros. The
growth of markets abroad was just over
10 percent and therefore slightly higher
than in Germany, where turnover rose
by just under 9 percent. In 2013, 55
percent of total turnover was generated
abroad. The number of company employees increased by about 7 percent
to 11,400 at the end of last year.
investments exceed 100 million
euros
We invested more than 100 million
euros in fixed assets, including
a production site for wall-mounted
gas boilers in Manisa, Turkey,
a biogas plant at the company's
headquarters in Allendorf (Eder),
and expansion of the sales infrastructure.
30 percent increase in turnover
for combined heat and power
generation
Sales of combined heat and power
generation systems developed very
positively. We offer these systems with
an electrical output of between 1 kW
and 530 kW. Turnover growth was up to
30 percent in 2013.
In the renewable energy domain it was
not possible to reverse the negative
trend from the previous year, which
is caused by market conditions. This
affected biogas plants and solar heating systems in particular. However, we
were able to increase the sales volume
of photovoltaic systems in Germany by
10 percent. Renewable energy sales
achieved considerable growth with
biomass boilers and heat pumps, with
an increase of more than 10 percent
in each case. The share of renewable
energy systems in the overall turnover
was 25 percent.
editorial
"The German heating
market still holds
immense potential."
prove energy efficiency was deleted
from the new German government's
coalition agreement at the last minute.
However, the Federal Ministries of the
Environment and Economics are supporting the "Sustainable Housing Era"
public campaign ("Hauswende"), which
is a very positive sign. The Minister of
the Environment Barbara Hendricks
launched the project, which aims to
motivate homeowners to invest in improving the energy efficiency of their
property (see page 6).
Markets develop unevenly: china,
usa, austria and switzerland show
strong growth
The markets developed unevenly
worldwide. Business was especially
positive in Germany as well as in China,
the USA, Austria, and Switzerland. Furthermore, the company succeeded in
increasing turnover in the high-volume
markets of France – the second largest
market for Viessmann after Germany – and Italy. On the other hand, market development in Eastern and Southeastern Europe was not as dynamic as
in the previous year.
Market volume in germany
increases by 2.5 percent
The German heating market has grown
by 2.5 percent to an overall volume of
13 billion euros. Growth is therefore
weaker than in the previous year. However, the German heating market has
20 million heat generators, of which at
least 75 percent are in need of modern-
ization. This enormous potential must
be exploited if the sustainable energy
era desired by politicians is to succeed.
This requires an appropriate political
framework.
a strong market position with a
comprehensive range of products
Viessmann is expecting good turnover
growth in 2014, in spite of the continuing financial crisis in the eurozone and
the generally modest forecasts for the
global economy. We are confident that
we have a strong market position with
our comprehensive range of products
for all fuel sources and all application
areas. The range includes a multitude
of promising new products, such as our
Vitovalor fuel cell unit, which was presented at the industry's spring shows
in Essen and Nuremberg and has been
available on the market since April.
Unfortunately, the tax deduction of
building refurbishment costs to im-
Our marketing campaign entitled
"Sustainable Energy Era in Your Home"
also focuses on this topic, providing our
trade partners with arguments and a
complete package of support materials
to convince homeowners to modernize their heating systems (see industry
news item No 34). This year we therefore have a good prospect of tackling
the modernization backlog in existing
buildings. Let us all fully exploit this
opportunity!
Prof. Dr. Martin Viessmann
3
reliable partners – the
key to success in sports
by Georg Hackl
Personal details
Totaling five Olympic medals
and 22 world cup medals,
Georg "Schorsch" Hackl is
the most successful luge
racer of all times. In recognition of his outstanding
achievements, he was inducted into the Hall of Fame
by the International Luge
Federation in 2012.
4
When he retired from his
active career in 2006, he
joined the trainer team of
the German Bob and Luge
Association (BSD).
The likable Bavarian has been
sponsored by Viessmann
since 1993 and acts as the
company's brand ambassador.
G
ermany's luge racers can look
back on perfect Olympic Games.
A total of four competitions were held
at the "Sanki" luge track in Krasnaja
Poljana, and Germany won the gold
medal in all four as well as a silver
medal in the ladies race, which went to
Tatjana Hüfner. The luge racers therefore brought home half of Germany's
gold medals – an outstanding performance that will go down in history.
I personally competed at six Winter
Olympics and experienced the unique
feeling of standing on the podium at the
Olympics. That is why I was very happy
for our athletes in Sochi.
Many countries are envious of Germany's
dominance in luge sports. However,
this success was not served up to us
on a plate. Germany has four bob and
luge tracks – Altenberg, Königssee,
Oberhof, and Winterberg – more than
any other country. And we have a very
effective program for supporting upand-coming athletes, which enables us
The most successful luge racer of all times and
member of the trainer team in Sochi was delighted that the German team won four gold medals
and one silver medal.
to identify talent early on and then individually foster that talent for specific
areas.
Above all, we have reliable partners
who value continuity over short-lived
success, just like Viessmann. The company has actively sponsored sports
since 1993 and has been title sponsor
of the luge world cup since 1996. Last
year this partnership was extended
until 2018. A win-win partnership, because regular audience ratings for TV
broadcasts exceeding 20 percent are
beneficial for both the sport and the
Viessmann Group. Since Viessmann
started sponsoring the sport, its brand
awareness has risen considerably and
its trade partners identify more strongly
with the company.
The athletes, officials, and fans of German luge sport will never forget Sochi.
They are all very grateful for the longterm extensive support they have received and look forward to continuing
their cooperation with Viessmann.
guest article/announceMents
Prestigious design
awards
Environmental surveyor Frank Meckel (back
row, 3rd from r.), Dr. Fritz Meckel (back row, 2nd
from r.), and Christoph Marc from the German
professional association for the wood and
metal industries (back row, far right) gave the
certificates to the representatives of the Allendorf
member companies.
eMas
and ohsas
certifications
The Viessmann plant in Dombóvár,
Hungary, and the Group company ESS
Energie Systeme & Service GmbH in
Landsberg am Lech have been certified according to the DIN ISO 14001
environmental
management
standard for the first time. At the member
companies in Allendorf and the plants
of Faulquemont, Mittenwalde, Weso,
Legnica, KWT, and Köb, the annual
ISO audit was repeated. Over a period of several days, external inspectors
verified whether the company was
complying with the standard and with
the European Union regulations of the
Eco Management and Audit Scheme
(EMAS). Like last year, a dual audit was
carried out, certifying the company for
both DIN ISO 14001 and the Occupational Health and Safety Assessment
Series (OHSAS).
Viessmann has participated in EMAS
since 1995 and was one of the first
companies in Europe to subject itself
to this strict examination. The auditors
positively evaluated the speed with
which environmental management
and occupational safety measures had
been implemented in the company.
They were also impressed by the high
standards of environmental protection
and safety.
Two of Viessmann's products were
honored with German Design Awards
in 2014. Competing against more than
1,900 submissions, the Vitomax 300-LT
industrial boiler received the gold award
and the Vitosol 300-T vacuum tube
collector was honored with a "special
mention" by the jury.
The German Design Awards are bestowed on products and projects that
set new benchmarks in design. Their
objective is to uncover, showcase, and
reward trends. Viessmann also had
more than one reason to celebrate at
the iF product design awards in 2014:
Two products – the Vitomax 300-LT and
the Vitosol 300-T vacuum tube collector
– also received accolades at this event.
Moreover, the competition was even
keener than at the German Design
Awards: 4,615 submissions battled for
the coveted titles.
Accolades for their outstanding design: the
Vitomax 300-LT industrial boiler (above) and the
Vitosol 300-T vacuum tube collector.
Holger and Andrea Fiederling picked up their VW
eco up! at the Viessmann headquarters. The Managing Director of Viessmann Deutschland GmbH,
Dr. Frank Vossloh, at the back, Dr. Christa Siefert,
Head of Marketing Communication, and "Alliance
for Sustainability" partner, Benedikt Horber from
"Sturm@Drang", in front.
Vw eco up! for
"Modernization
ambassador"
The Laufach-based company "Wärme
and Bad" is the winner of the "Modernization Ambassador" competition organized by the Alliance for Sustainability.
The company owner Holger Fiederling
and his team submitted three innovative projects to the building modernization competition. Together with his wife
Andrea, he went to pick up the first
prize at the Viessmann headquarters – a
natural-gas-powered VW eco up!, which
is painted in the green and silver colors
of the Alliance for Sustainability and
features the "Wärme und Bad" logo on
the vehicle's side panels.
One of the projects submitted by the
winner was the complete modernization
of a single-family home built in 1960,
which has now been equipped with a
Viessmann heat pump for heating and
DHW generation. The electricity-powered heat pump runs on power from an
ice storage system with an environmental absorber. A photovoltaic system has
also been installed to generate electricity.
"Winning the competition is a great
endorsement of our work," said Holger
Fiederling. "And when we visit our customers, we will be able to demonstrate
our commitment to sustainability with
the VW."
5
the beginning of
the "hauswende"
In Berlin, Federal Minister Barbara
Hendricks launched the “Hauswende”
(sustainable housing energy campaign),
which aims to spread information
about modernizing buildings in order to
improve their energy efficiency nationwide and across all sectors. With this
initiative, a broad alliance of politicians
and business representatives hope
to push ahead the sustainable energy
era in buildings. The campaign provides
homeowners with information about
energy-saving modernization and help
finding qualified energy experts.
6
Energy-saving modernization has not
yet been set in motion and the tax deduction of energy-saving modernization
measures was deleted from the new
German Government's coalition agreement at the last minute. As a result, the
main players have taken matters into
their own hands with the "Sustainable
Housing Era" campaign.
The campaign focuses on the two main
areas that require modernization – the
building envelope and the system technology. It was initiated by the German
Alliance for Energy Efficiency of Buildings (geea) and sponsored by the German Federal Ministry of Economics
(BMWi), the German Federal Ministry
of Construction (BMUB), relevant industry associations, and numerous
companies. The German working group
for environmentally friendly management (B.A.U.M.) is responsible for implementing the campaign for the system technology area. The Government
has contributed 1.3 million euros to the
project. The campaign is being managed by the German Energy Agency
(dena).
"In Germany, almost two-thirds of the
circa 15 million single- and two-family homes were built at a time when
there were no requirements regarding
thermal insulation. The sustainable energy era will only be successful if we
manage to modernize these buildings
to improve their energy efficiency and
meet heat requirements through renewable energy," emphasized the German Minister for Construction Barbara
Hendricks at the launch event. "Energy-saving modernization is a good investment in the future for everybody,"
added Hendricks.
acquisition
of Msr
Partners of the "Sustainable Housing Era" campaign
(from l. to r.): Andreas Lücke (Managing Director
of the BDH), Manfred Greis (President of the
BDH), Dr. Barbara Hendricks (Federal Minister for
the Environment, Nature Conservation, Building,
and Nuclear Safety), Stephan Kohler (Spokesman
for the German Alliance for Energy Efficiency of
Buildings [geea] and Chairman of the Management
of the German Energy Agency), Marianne Tritz
(Managing Director of the General Association
for the Insulating Materials Industry, GDI), Ulrich
Tschorn (Managing Director of the Window and
Facade Association, VFF) (photo: dena/P. Becerra).
At the turn of the year, Viessmann acquired a 100 percent stake in MSR
Solutions, a company headquartered in
Wangen, Bavaria. The company, which
was founded in 2001, has a staff of approximately 50 employees who work on
developing and marketing electronics
products for measurement and control.
Among these products is a radio-based
home automation system. Viessmann's
investment extends the company's competence in the sector of home automa-
tion of single- and two-family homes,
large residential buildings, and commercial properties.
schüco photovoltaics
business transferred
to Viessmann
Viessmann Photovoltaik GmbH has
come to an agreement with Schüco
International KG to take over Schüco's
photovoltaics business, subject to consent from supervisory authorities. The
aim of the acquisition is to extend the
product portfolio, increase the customer base and gain benefit from synergy
effects. Viessmann Photovoltaik GmbH
wishes to expand its business activities, especially in core European markets such as Germany, Italy, the UK,
and the Benelux countries. As a company with deep roots in window and facade technology, Schüco International
KG will now focus on its core expertise
in this sector.
Viessmann Photovoltaik GmbH will
continue to expand the knowledge
base developed by Schüco over recent
years, particularly its expertise in solar
modules and supporting structures. As
a subsidiary of an internationally active
manufacturer – the Viessmann Group –
Viessmann Photovoltaik GmbH will be
able to create synergies since it can
offer access to Viessmann's comprehensive range of heating, cooling, and
climate control products.
Trade professionals can thus not only
acquire Viessmann heat pumps and
matching storage systems, but also
complete photovoltaic system technology – from modules and inverters
through to supporting structures. Heat
pump controllers are already designed
in such a way that they optimize usage
of electricity generated in a PV system,
thus reducing the volume of expensive
electricity acquired from the public grid.
news
wettesingen:
heating plant
completed
Since January, all external and internal cladding
components and small parts for cold rooms and
refrigerated display cases manufactured by the
company beo by Aichinger have been powder-coated in the new booth.
kältetechnik gmbh:
new powdercoating system
A modern fully automatic powder coating system has commenced operation
at Viessmann Kältetechnik GmbH in Hof,
Germany. Since January, the system has
been powder-coating objects with up to
three layers. All of the external and internal cladding components and small parts
for cold rooms and refrigerated display
cases manufactured by the company
beo by Aichinger are powder-coated
here.
The new system has closed circuits,
which ensure low-dust operation, as well
as an automated cleaning program, and
an integrated ultrasound sieving technology. This cuts the consumption of compressed air and powder. In addition, the
automatic powder management system
facilitates handling and the rapid color
change functionality saves time.
The recovery system has a separation
efficiency of at least 95 percent, enabling it to also save a lot of powder and
minimize powder waste. The filter systems are equipped with frequency converters to throttle down the motor when
no or only a reduced suction capacity is
required. This significantly reduces energy requirements.
Wettesingen, a district of Breuna in
the Federal State of Hesse, is in the
process of becoming one of the largest bioenergy villages in Germany. The
centerpiece of the project – its heating
plant – was completed in February.
Three cascaded Köb biomass boilers
with outputs of 390, 530, and 720 kW
have been installed here as well as a
Viessmann plant control system, which
regulates the entire system and generates the heating cost invoices for
the individual households. Before the
system can start operating, which will
probably be in September, the remaining four kilometers of the ten-kilometer
heating grid and 140 more heat transfer
stations have to be installed.
In front of the heating plant of Wettesingen bioenergy village (from left): Dieter Hösl (Chairman of
the Board of the Wettesingen Energy Cooperative), Ulrich Flörke (Member of the Board), Fritz
Rappe (Chairman of the Supervisory Board of the
Wettesingen Energy Cooperative), and Erhard
Schmale (Deputy Chairman of the Board of the
Wettesingen Energy Cooperative)
The Managing Director of the German Committee on Eastern European Economic Relations
(Ost-Ausschuss der Deutschen Wirtschaft), Prof.
Dr. Rainer Lindner (2nd from l.), and President of
the BDH, Manfred Greis (3rd from l.), attended
the final meeting of the "Sochi 2014" working
group. They discussed future projects with Oleg
Kuzmenko (left), Head of the External Relations
Department at the Krasnodar Regional Chamber
of Industry of Commerce, and the Head of the Directorate for External Relations Egor Robski (right).
final meeting of
the "sochi 2014"
working group
Millions of visitors and viewers across
the world were delighted with the Sochi Olympic Winter Games. This is also
thanks to German companies, which
contributed their know-how and technologies to help successfully implement projects in and around the Olympic city. In order to share experiences
and provide mutual support, the companies involved in Sochi and the German Committee on Eastern European
Economic Relations (Ost-Ausschuss
der Deutschen Wirtschaft) set up the
"Sochi 2014" working group. This body
met for the last time parallel to the Winter Games at the Adler Olympic park.
The Managing Director of the German
Committee on Eastern European Economic Relations, Prof. Dr. Rainer Lindner, and President of the BDH, Manfred
Greis, both attended the event.
Viessmann apprentices:
outstanding examination results
In keeping with tradition, the Viessmann
apprentices passed their final examinations with significantly above-average
results. Indeed, on April 1st, eight apprentices were congratulated by the
Kassel-Marburg Chamber of Commerce
and Industry for achieving the top grade.
More than 36 percent of our apprentices
received the top grade, while the average
for the district as a whole was six percent.
7
180 solar collectors provide hot water supply
at the international airport in Sochi.
Viessmann warms olympia
Seven major projects equipped with efficient installation engineering
T
8
he sports world is looking back on
an eventful Winter Olympic Games
in Sochi, action-packed with thrilling
competitions and exceptional athletic
performances (also see the article on
Sochi 2014 on pages 36 to 39). The fact
that sports competitors were in such
good form was also surely due to the
welcoming atmosphere and comfortable accommodations in the Olympic
village. Thanks to Viessmann heating
technology, pleasant temperatures were
assured in the village at all times – 13
Vitomax industrial boilers and 300 solar
collectors are used in a total of seven
buildings.
sochi international airport
The first impression must always be
positive. True to this maxim, arriving
athletes and visitor were greeted by
the sight of a substantially upgraded airport in Adler, 30 kilometers from Sochi.
180 solar collectors provide 85 percent
of the hot water supply in summer and
25 percent in winter. The new system
has also managed to reduce heating
costs by 30 percent per year.
adler main station
Built as part of modification project,
the airport railroad station is linked to
Adler main station three kilometers
away, which has also been fully rebuilt.
Viessmann solar heating also provides
efficient energy utilization for the station, where 120 collectors have been
installed.
olympic mountain village and
media village
Located at 600 meters above sea level, some 40 kilometers from Adler, the
mountain village of Krasnaya Polyana
served as the venue for bob sleigh,
luge, and skeleton races. Three industrial boilers with an output of 3.5 MW
each provide heat in this Olympic
village in the mountains. Viessmann
technology is also featured in the heating center in the media village, where
three Vitomax boilers with an output of
10 MW each were installed.
The main station in Adler features impressive
architecture, where 120 solar collectors have
been installed.
Markets
Three 20 MW Vitomax industrial boilers
supply heat in the Gorki-Gorod hotel and
apartment complex.
“gorki-gorod” hotel and apartment
complex
The “Gorki-Gorod” hotel and apartment
complex was constructed to accommodate Winter Olympic Games officials
and visitors. The rooms and apartments
offer optimum comfort and a scenic
view over the mountain landscape.
“Gorki-Gorod” is heated by three
20 MW Vitomax boilers.
hotel “hyatt”
The “Hyatt”, a luxury hotel, was constructed in Sochi on the Black Sea
coast during the run-up to the games.
The planners opted for Viessmann technology to supply heat and installed two
2.9 MW Vitomax boilers.
“cotton way” industrial laundry
Due to the major influx of visitors for
the 2014 Olympic Games, hotels had
a considerable need for clean laundry,
so the “Cotton Way” industrial laundry
was constructed in Adler. Two Vitomax
boilers ensure an output of 2.5 tonnes
of steam each per hour to meet the
substantial requirements.
9
With the Hyatt, the city of Sochi has acquired
a new luxury hotel, where two 2.9 MW Vitomax
boilers are installed.
On their way to the Olympic mountain village:
the three Vitomax industrial boilers.
The fact that sports competitors felt at ease
in the Olympic village was also surely due to
the cozy warmth provided by the three Vitomax
industrial boilers with an output of 3.5 MW each.
10
the krasnodar region
by the Black sea
Palm trees, beaches, and snow-covered peaks
T
he 22nd Olympic Winter Games
in Sochi provided television viewers with first-class sporting action and
breathtaking panoramas of the Caucasus Mountains. The Krasnodar region,
also known as Krasnodar Krai or Kuban,
is located on the Sea of Azov and on the
Black Sea. It forms the southwesternmost tip of Russia and is famed as the
Russian Riviera and as the country's
granary. Palm trees grow on the coast
of the Black Sea where a subtropical
climate prevails. However, travel just
40 kilometers away and you will find
yourself surrounded by impressive
mountain scenery with countless peaks
rising above three thousand meters.
In addition to Sochi, there are three
other large cities in the region: the city
of Krasnodar, the capital and administrative center of the region (750,000
inhabitants), Novorossiysk, the most
important Russian port on the Black
Sea (240,000 inhabitants), and Armavir,
located on the left bank of the Kuban
River (190,000 inhabitants).
settled here for a while, followed later
by Italian merchants and Turks. After
a series of wars between Russia and
the Ottoman Empire, the region came
under Russian rule in the 18th century.
It was the scene of many battles right
through to the Russian Civil War (19171923).
first cities established in classical
antiquity
Attracted by its favorable location and
climate, people had settled in Krasnodar
very early on in history. Today, the ruins
near Anapa still bear witness to the cities and colonies that the ancient Greeks
once founded there. The Huns, Khazars,
Pechenegs, Cumans, and Tatars also
economy profits from tourism and
fertile soil
Today, Krasnodar is the second most
densely populated region in Russia,
with 5.3 million inhabitants living in
an area of 75,000 square kilometers.
Almost all ethnic groups, cultures, and
religions of the country are represented here. An ethno-cultural particularity
Markets
Stunning contrasts: While palm trees grow in front
of the Olympic buildings in Adler, the distant view
is dominated by snowy mountains.
rest and relaxation. In the south of the
region, the climatic conditions make it
possible to grow tea, tobacco, citrus
fruit, and wine.
of the region is the Cossack settlement
area, accounting for around one fifth
of the total population in the northern
part of the region. After Moscow, the
Krasnodar Region is considered the
most attractive place to live in Russia and harbors a high level of economic potential. Not only does it benefit from the climate and fertile soil, it
also boasts many natural resources.
Crude oil, natural gas, mercury ores,
common salt, gypsum, and limestone
are produced here. Key branches of the
economy are agriculture, construction,
food production, mechanical engineering, metal processing and, of course,
tourism, with numerous spa resorts by
the Black Sea tempting those seeking
eight ports, three airports
The Krasnodar Region has eight international ports, including Russia's largest
port, which is located in Novorossiysk.
Over 40 percent of all foreign trade products are transshipped here, while the
ports of Sochi, Anapa, and Gelendzhik
primarily serve the purposes of passenger transport and tourism. The Krasnodar Region is also the railway center for
the south of Russia. Three large international airports (Krasnodar City, Adler/
Sochi, and Anapa) handle both domestic
and international passenger transport
and airfreight.
The city of Novorossiysk boasts the biggest of
eight international ports in the Krasnodar region.
11
A country on the up-and-up: The Moscow
skyline that can be seen as a symbol of
Russia's prospering development.
2
Markets
economic region
eastern europe
High-potential heating technology markets
13
I
n February, all eyes in the world were focused on the region
surrounding the Russian city of Sochi. The 22nd Olympic Winter
Games attracted many thousands of people to watch the competitions live on location, while billions held their breath in front of
their televisions as each of the 98 decisions were made (see also
the article on pages 36 to 39). For people in Western Europe, Russia and Eastern Europe are less known as a paradise for sport and
tourism, but rather as a rising economic region with an abundance
of natural resources. At the present time, the world is following
the conflict between Russia and Ukraine regarding the Crimean
peninsula with great concern. The political solving of this conflict
is essential for the continued positive development of the economic region. In this edition of "aktuell", we provide an overview
of the most important Eastern European countries.
The Red Square with the Saint Basil's
Cathedral in Moscow is Russia's biggest
tourist magnet and has been photographed
millions of times.
14
largest country on the planet, low
population density
Russia, the largest country on the planet, can lay claim to a host of superlatives. 143 million inhabitants live here
in area covering 17 million square kilometers, equating to a population density of eight people per square kilometer.
In comparison, in Germany this figure
is 226.
40 percent of the land in Russia consists of mountains. The biggest are the
Altai, Baikal, and Caucasus mountain
ranges. This is where the highest point
in the country is located: the West Peak
of Mount Elbrus, measuring a height of
5,642 meters. Encompassing 120,000
rivers and almost two million lakes, the
country is rich in water. Lake Baikal is
home to the world's largest fresh water
reservoir.
coal reserves. Further mineral resources ranging from hard coal to iron ore,
gold, and diamonds are produced in the
Ural region and Siberia.
In Russia, there are eleven cities with
a population of more than one million
inhabitants. The capital of Moscow is
by far the biggest city with 10.5 million
inhabitants, followed by St. Petersburg
and Novosibirsk.
Russia is a developed industrial and agricultural country. The leading branches
of industry are mechanical engineering
and ferrous and non-ferrous metal processing. The chemical and petrochemical industries are also well established,
as are the timber, light manufacturing,
and food industries. While state companies continue to play a dominant role
in strategic areas, the service sector is
notably more geared toward a market
economy.
Biggest energy producer
The giant country is one of the biggest
energy producers on the planet, holding
a quarter of the world's gas reserves,
over five percent of the world's oil reserves and the world's second largest
Retail and services account for almost
60 percent of the gross domestic product, followed by the processing industry, mining, transport, construction,
electricity, gas and water supply, agriculture, forestry, and the fishing industry.
The current heating systems in Russia are very antiquated and there is a great need for modernization –
view of a satellite city on the edge of Moscow.
gas still advancing as an
energy source
Until the millennium, the demand for
efficient heating technology was very
low in Russia. Despite the well devel-
Markets
oped district heating network, this has
since changed significantly. The market
for boilers has also continually grown,
which is also a result of the expansion
of the gas pipelines by the state-run
Gazprom Group. Around a million heat
generators are sold every year. Almost
half of the heat demand is still covered
by district heating, but close to 40 percent is already covered by gas.
The boom in new heating system installations resulting from the flourishing
new build business has now reached
a state of market saturation. On the
other hand, currently installed systems
are primarily comprised of antiquated,
floor-standing gas boilers, and there is a
major need for modernization.
As in Western Europe, floor-standing
gas boilers in Russia are often replaced
by wall-mounted units.
At the present time it is mainly noncondensing boilers that are being installed, although condensing technology is occasionally used.
The Port of Odessa is the largest in Ukraine. Apart from serving as a freight hub, it is also used by
around four million passengers every year.
ukraine is eastern europe's granary
With a population of almost 46 million
and covering an area of 600,000 square
kilometers, Ukraine is Russia's neighboring country and also borders with
Poland, Slovakia, Hungary, Romania,
Moldova, Belarus, the Black Sea, and
the Sea of Azov. Kiev, the country's
capital, has close to three million inhabitants. Ukraine's population density is
78 inhabitants per square kilometer.
The north of Ukraine is rich in marshland, lakes, and rivers, while the east is
more industrial. Since as far back as the
mid 19th century, the country has been
a popular tourist destination.
Ukraine has large quantities of mineral
resources and its soil is very fertile. Renowned as a granary, it is mainly wheat
that is cultivated in Ukraine. In the
southern area of the Donets Basin, the
With a population of nearly three million, the
Ukrainian capital Kiev is the focus of the country's social and cultural life. The Kiev Pechersk
Lavra (Kiev Cave Monastery) is a UNESCO
World Heritage Site.
15
Every year, 1.5 million tourists visit the historical Hanseatic city of Gdańsk.
16
coal reserves form the center of a mining region for the iron industry. Coal,
iron ore, and metallurgical products are
major export commodities.
economic development
uncertain
Although the share of district heating
in Ukraine is significantly lower than
in its neighboring country of Russia,
accounting for just under 17 percent
of the Ukrainian heating market, the
district heating network is very well developed in the cities. Here, gas is the
dominant energy source, in contrast
to the situation in rural areas. In cities,
systems are being increasingly sev-
The Viessmann plant in Legnica, Poland, manufactures heating circuit junctions, boiler subframes,
mixers, electronic components, and control
components.
ered from the district heating network.
However, it is domestic manufacturers
who are profiting heavily from the
resulting boiler business with technically simple and very low-price products.
Due to the Crimean crisis, at the present time it is entirely uncertain how the
economic and political situation will develop in Ukraine.
solid economic growth
in Poland
Germany's neighboring country of Poland can look back on a highly dynamic
economic development since the fall of
the Iron Curtain. Especially in the last
few years, foreign trade has substantially increased with regard to both imports and exports, and the country can
report solid growth.
Markets
Poland is a parliamentary republic with
38.5 million inhabitants and a population density of 123 inhabitants per
square kilometer. The Carpathians,
the Sudetes, and the Świętokrzyskie
Mountains stretch across the country,
which is the sixth largest in the European Union with an area covering some
310,000 square kilometers. The capital
and also the largest city in the country
is Warsaw with approximately 1.7 million inhabitants. Lignite, hard coal, copper, silver, and natural gas are some of
Poland's natural treasures.
Positive development of the
heating market
Although Poland was one of the first
heating technology markets to boom
after the fall of the Iron Curtain, the market for heat generators is relatively small
compared to the size of the country.
The reasons for this lie in the well developed district heating network, which
accounts for almost 23 percent of the
total heating market, and the continuing
high share of coal at 30 percent.
Nevertheless, the demand for heat
generators is developing positively,
both for new builds and modernization.
In the case of renewable energy sys-
The Czech Republic – pictured here with a view of the Charles Bridge in Prague – is a modern industrial
country that specializes in the production of modern industrial plants and the automotive industry.
tems, it is especially heat pumps that
are enjoying a high level of popularity.
Forecasts predict that micro CHP units
will also become an established part of
the market. While domestic companies
are the clear market leaders for solid fuel boilers, foreign manufacturers dominate the gas and oil boiler market as
well as the renewable energy system
segment.
two young european
Member states
On December 31, 1992 the parliament
of Czechoslovakia decided to dissolve
the country and separated it into two
new countries: the Czech Republic
and the Slovak Republic. The Czech
Republic encompasses the three
historical countries of Bohemia,
Moravia, and Czech-Silesia. Its capital is Prague, which has a population
of approx. 1.25 million. The country
covers an area of almost 80,000 square
kilometers and has a population of
10.5 million, equating to a population
density of 133 inhabitants per square
kilometer.
A large part of the industry in the Czech
Republic is accounted for by the production of modern industrial plants, industrial complexes, and the automotive
industry. The Skoda factories are among
the largest businesses in the country
and form a major part of Czech exports.
Other key areas are metallurgy and the
machine, food, and timber industries.
Crops cultivated by farmers include
wheat, corn, and barley. The production
of hops is especially important as it provides the basis for the legendary Czech
brewing culture. Coal, lignite, kaolin,
clay, graphite, limestone, quartz sand,
and uranium number among the Czech
Republic's mineral resources.
Moderate economic growth
in slovakia
With 5.4 million inhabitants and an area
covering almost 50,000 square kilometers, the Slovak Republic, or Slovakia, is
significantly smaller than its neighbor,
the Czech Republic. Slovakia has a population density of 110 inhabitants per
square kilometer. The capital and also
17
For Slovakia (pictured here is the capital of Bratislava), Germany is its most important trade partner.
the country's largest city is Bratislava
with 413,000 inhabitants. Around 40
percent of Slovakia is covered with forests and almost the entire country is
part of the Danube river system.
18
An EU Member State since 2004,
Slovakia has small quantities of
ores, salt, mercury, and a few other
mineral resources, enabling it to enjoy
a moderate level of economic growth
despite the continuing economic crisis. Germany, its main trade partner,
plays a key role in Slovakia with around
400 large and medium-sized investors.
Modernization compensates for
decline in new builds
As a result of state subsidy programs,
the gas boiler market in the Czech
Republic experienced a major upswing in the 1990s and has since stabilized at a very high level. Although
Russia is one of the biggest energy producers in
the world and has vast amounts of fossil resources – view of an oil field in Siberia.
a decline in the new build sector can
be observed, this is compensated by
the growth in modernization. Gas is
the dominant energy source, accounting for 34 percent of the market.
Condensing technology is currently
developing as the industry standard.
Non-condensing units are hardly sold
at all anymore. In the Czech Republic,
too, district heating plays an important
role, accounting for almost 19 percent
of the market. The grid is currently
undergoing modernization, but is not
being expanded.
Accounting for 18 percent of the market, the share of renewable energy –
biomass boilers being particularly pop-
Markets
ular – is very high compared with other
Eastern European countries. A new law
on air pollution is set to further influence the situation.
The market development in Slovakia is
essentially comparable to that of neighboring Czech Republic, however, gas is
far more important as an energy source
and the role played by renewables is
currently negligible.
The southern Carpathians in Romania offer fantastic vistas.
agricultural land rich in mineral
resources
Considering countries with rising economies in Eastern Europe, Romania
is not to be overlooked. 20 million inhabitants live in this country which
covers 240,000 square kilometers. Its
landscape is diverse, as Romania is located on the Black Sea and stretches to
the west via the Carpathian arc to the
Pannonian lowlands.
The country is rich in mineral resources
such as crude oil, natural gas, coal, iron
ore, gold, silver, and uranium. Around
a third of the national workforce is employed in the agricultural sector. The main
cultivated products are corn, grain, sugar
beets, wine, and sunflowers. Industry
is also to be found here, primarily in the
areas of mechanical engineering, petrochemicals, metallurgy, chemicals, textile
manufacturing, and food processing.
high percentage of district heating
As in all heating technology markets in
the former Eastern bloc, the Romanian
market has only taken shape since the
early 1990s. Prior to this, large communal systems existed almost exclusively
and the district heating network was
the method of supply. Accounting for
almost 15 percent, district heating is
still relatively important, while gas represents almost 27 percent.
19
Viessmann in eastern europe
Efficient and environmentally friendly heating technology for the former Eastern
bloc countries
T
he fall of the Iron Curtain almost
25 years ago changed the face of
post-war Europe more than any other
development in recent history. However, soon after the opening of the
borders, it was clear that although the
citizens of Eastern European countries
were now able to enjoy their new freedom, they faced major problems and
challenges.
The huge amount of pollution was
especially causing problems for the
people and a framework urgently needed to be created in order to improve
the air quality. Viessmann quickly ex-
20
Viessmann's approach of being close to market
partners is also practiced in Eastern European
countries – pictured here is the sales office in
Bratislava, Slovakia.
panded its business toward the east,
playing a key role in setting up the
necessary structures for establishing
efficient and environmentally friendly
heating technology in the region.
Beginning of eastern european
activities in Poland
Germany's neighbor was the first country in which Viessmann became active.
The demand for high quality, efficient
heat generators was huge at the beginning of the 1990s, and it soon developed into a flourishing business. In
2000, Viessmann invested 50 million
euros to build a 6,000 square meter
plant in Legnica for the production of
heating circuit controllers, boiler subframes, mixers, electronic parts, and
control components.
close to customers everywhere
Today, the largest Viessmann sales
structure is located in Russia – hardly
surprising, as this giant country harbors
enormous potential for efficient heating
technology. The company is also represented in Ukraine, the Czech Republic,
Slovakia, and Romania with national
headquarters as well as warehouses and
sales offices, ensuring that Viessmann is
always close to the customer.
Markets
Interview with Artur Ulrich, Head of Sales Region East, on
the Eastern European heating technology market
Question: What is so special and fascinating about the Eastern European
markets for you personally?
Question: What will influence the
future development of the markets
there?
artur ulrich: The markets in Eastern
Europe are very different, and that's
what makes them so interesting. While
in Russia, for example, issues relating
to the energy supply are seen in a very
relaxed way due to their huge reserves
of gas and oil, in Poland as an EU country the focus is increasingly shifting
toward renewable energy. This is even
more so the case in the Baltic states of
Lithuania and Latvia.
artur ulrich: Primarily rising customer standards – especially with regard
to quality and services. Brand awareness will also grow in importance. In
the east, strong brands are seen as
a status symbol, and also as an
assurance of quality. One problem will
be the lack of skilled workers in the
trade, just like in Germany. Good training is therefore seen as very important
here.
The people are also just as different as
the market, which means you have to
approach each market partner in a very
individual way.
Question: What are the customers like
there?
artur ulrich: The customers are just
as demanding as those in Western
Europe. This means our customer
advisors have to prove their technical and sales abilities every day of
the week. The emotional level is
much more important than in Western
Europe. Contact between people is
characterized by mutual trust, and
in most cases it is not only limited to
the business level but extends into
people's private life.
Question: What do you need to pay
attention to when dealing with Eastern
European customers?
artur ulrich: Great importance is attached to personal relationships. Therefore, inspiring a sense of affinity and
gaining the customer's trust is at least
as important as highlighting your product advantages. Actively communicating the Viessmann brand values helps
us very much with this.
artur
ulrich
(53), Viessmann
Head of Sales
Region East, is
an established
expert in the region's markets.
In a short "aktuell" interview,
Ulrich, who is originally from
Poland, talks about his experiences in Russia and Eastern
Europe.
overview of key economic data
Statistical data
Russia
Ukraine
Poland
Czech
Republic
Slovakia
Romania
Population (million)
143.6
45.7
38.5
10.5
5.4
20.1
GDP per capita (USD)
12 , 993
3 , 621
13 , 540
20 , 444
17 , 644
8, 863
Economic growth (%)
4.3
5.2
4.4
1.7
3.3
2.5
Unemployment rate (%)
6.5
8.2
9.6
6.7
13.4
7.2
Russia
Moscow
Poland
Kiev
Wroclaw
Ukraine
Prague
Czech Republic Slovakia
Bratislava
Romania
Brasov
Locations of the headquarters of the national companies presented in this edition of "aktuell".
21
The fuel cell unit Vitovalor 300-P produces
electricity and heat very efficiently. Owners
benefit from savings in their energy costs.
2
Products
innovative technology to generate
heat and power: Vitovalor 300-P
Fuel cell unit available for delivery since April 2014
V
iessmann is the first manufacturer to launch a massproduced fuel cell unit onto the European market.
Vitovalor 300-P has provided this highly efficient technology
for use in single- and two-family homes since April.
Jointly developed with the Panasonic Corporation and fired by
natural gas, the fuel cell has already been installed by the joint
venture partner in over 34,000 locations in Japan over the last
six years, and it has proven a great success. Viessmann has
integrated the fuel cell into a compact, complete system with
a peak-load gas condensing boiler, buffer and DHW cylinders,
and system controls in line with market requirements.
free electricity
Owners of this fuel cell unit will benefit from savings in energy costs, since electricity from heat generation is free of
charge. Up to 15 kWh are generated during the course of a
day, enough to cover most household power requirements.
This reduces the need to purchase expensive power from the
public grid and lessens dependence on future increases in
electricity prices.
The 1.3 kWh of heat generated per 1 kWh of electricity is
used for heating and DHW generation. An efficient Vitodens
gas condensing boiler which switches on automatically, if
necessary, is integrated for use on particularly cold days and
for instant DHW generation.
installation as for compact gas condensing boilers
The new micro CHP system consists of two units – the fuel
cell module and peak load module – which can be transported separately and require floor space of just 0.65 m2. Like
a gas-fired boiler, the whole system requires just one gas
connection and one exhaust gas outlet. The fully integrated
hydraulics and the integrated buffer and DHW cylinders
ensures that the fuel cell unit is just as easy to install as a
Viessmann compact gas condensing boiler. The fuel cell's
natural gas desulfurization system is maintenance-free.
advantages for trade partners
Easy installation and fast mounting thanks to integrated
hydraulics and buffer and DHW cylinders
Only one exhaust system is required
Efficient operation at peak load thanks to integrated gas
condensing boiler
Simple to transport in two parts, footprint of just 0.65 m2
Accessories from the wall-mounted gas boiler range can
be used for hydraulic and exhaust gas supply air
advantages for owners
High-efficiency, environmentally friendly technology and
reduced CO2 emissions
Substantial savings in annual energy costs and not subject
to increases in electricity prices
Integrated electricity, gas and heat meters (calculation of
public electricity subsidy, energy tax reimbursement)
Remote operation and access to the current power
generation data and maintenance information available on
smartphone or tablet
Reliable, time-tested technology – the PEM fuel cell has
been used in Japan for six years and installed in over
34,000 locations
technical specifications
Electrical output up to 750 W
Thermal output (fuel cell module) 1 kW
Electrical efficiency 37 percent (Hi)
Overall efficiency 90 percent (Hi)
Thermal output (peak load boiler) 5.5 to 19 kW
Standard utilization rate 98 percent (Hs)
23
Vitocaldens 222-F uses the most favorable fuel
source according to the requirements, thus saving
on operating costs to provide heating from
electricity and ambient heat or natural gas.
Use own photovoltaic power
The compact heat pump is suitable for
use of self-generated electricity from
photovoltaic systems.
24
Vitocaldens 222-F
Compact unit: heat pump and condensing boiler
H
eating with electricity and free
ambient heat or with natural
gas – the compact heat pump Vitocaldens 222-F uses the most favorable fuel source according to requirements, thus saving on operating costs.
When temperatures are low or there is
demand for heat at short notice, it uses
gas.
The compact heat pump comprises an
air/water heat pump in a split design
and a high-efficiency gas condensing
boiler, which is encased in the internal unit along with a 130-liter drinking
water primary cylinder. With a maximum output of 19 kilowatts, the unit is
particularly suitable for modernization
projects.
Up to 80 percent of annual heat
output from ambient heat
With flow temperatures of up to 55 °C,
the heat pump module normally covers
the baseload. This means that the heat
pump provides up to 80 percent of the
annual heat output.
The owner determines the proportion of
heating which is provided through gas.
As a general rule, the energy manager
determines which of the two heat generators takes precedence and switches
them on according to need based on
the “Economy, Ecology or Comfort” criteria and the gas and electricity prices
entered. The gas condensing boiler is
thus switched on directly to heat water
quickly in comfort operating mode.
Advantages for trade partners
Compact, installation-friendly
internal unit with electric and
hydraulic systems preinstalled
External unit connected via refrigerant piping. No risk of freezing.
Simple, space-saving pipe installation
Renowned, time-tested technology
Existing maintenance contracts can
be continued
Advantages for owners
High level of operational reliability
thanks to two integrated heat
generators
Low operating costs thanks to
optimum use of heat pump and gas
condensing boiler
Outstanding DHW convenience
Compact dimensions
Flexible, future-proof solution
Suitable for use of self-generated
electricity from photovoltaics and
smart grid
Integrated, high-efficiency pump
10-year warranty against leaks due
to corrosion for the inox radial heat
exchanger
Technical specifications
Heat pump module output 1.0 to
7.7 kW, gas condensing boiler 3.2 to
19 kW
COP up to 5.1 (air 7 °C/water 35 °C,
as per EN 14511)
Standard utilization rate up to 98
percent (Hs)
Products
Vitocal 300-a
Efficient heating using heat from air
T
he new Vitocal 300-A comprises
an exceptionally efficient air/water
heat pump, which impresses thanks to
its modern design. With a flow temperature of up to 65 °C, this unit offers the
best possible hot water convenience
and is suitable for modernization projects. It also features reverse operation
and can be used in conjunction with
convectors or surface cooling systems
to reduce the temperature indoors on
hot summer days.
efficient during both partial and full
load operation
A DC fan, modulating scroll compressor
with steam injection and electronic biflow expansion valve in the cooling circuit ensure high efficiency during both
partial and full load operation. The heat
pump reaches COP levels of up to 5.0,
thus providing optimum seasonal performance factors. Operating costs remain low and heating economical even
if outside air temperatures drop.
Quietest heat pump in its class
Designed for installation outdoors, this
device is encased in a cylindrical housing. The cylinder shape allows the unit
to feature large, radial suction and exhaust openings and an air duct around
the mechanical components in the unit.
Together with the centrally positioned,
speed-regulated axial fan, these ensure
that the unit is unrivaled when it comes
to low noise emissions. With a sound
power level of less than 54 dB(A), the
heat pump is significantly quieter than
comparable products. The fan speed
can also be reduced during the night.
fast and easy to install
All key components are enclosed in the
housing. Offered as accessories, the
hydraulic connection sets make instal-
lation simpler, allowing the unit to be
easily fitted in next to no time.
advantages for trade partners
Simple, fast installation thanks to
monoblock technology and new
hydraulic connection element
No cooling technology expertise
required for installation
Extensive diagnosis options and
service support thanks to the new
heat pump controller Vitotronic 200,
type WO1C
advantages for owners
Low operating costs
Modern design
Low operating noise
The air/water heat pump Vitocal 300-G
impresses thanks to its high efficiency and
exceptionally quiet operation.
Outstanding DHW convenience
Suitable for use of self-generated
electricity from photovoltaic systems
Optimum user convenience thanks
to remote control or Vitotrol app
(optional)
technical specifications
Rated heat output 7 to 8.5 kW
Rated cooling output up to 8.5 kW
COP as per EN 14511:
5.0 (air 7 °C/ water 35 °C)
3.9 (air 2 °C/ water 35 °C)
25
Vitoladens 300-w and 333-f
Compact oil condensing boiler
T
he oil condensing boilers Vitoladens
300-W and 333-F are now available
with a modulating blue flame burner. This
provides precise adjustment to the current heat demand, thus ensuring low CO2
emissions and economical usage of oil.
With its output-regulated oil heating,
it only needs a third of the electricity
used by burners with air preheating. Its
robust design with few moving parts
ensures a long lifespan. Users can
conveniently adjust the burner setting
and check on the controls.
advantages for trade partners
Burner setting and check on the
controls
Durable standard components
Robust thanks to few moving parts
and familiar standard components
26
Ideal for installation in confined
spaces
Easy to fit thanks to low weight
Simple automatic flow balancing with
Vitoflow
advantages for owners
Low fuel consumption
Precise adjustment to heat demand
Lownoi se
10-year warranty against leaks due
to corrosion
Optional operation with wireless
remote control or Vitotrol app
technical specifications
Output 10.3 to 23.5 kW
Modulation range 1:2.3
Standard utilization rate 98 percent (Hs)
The quietest, most compact oil condensing boilers
on the market are now available with a modulating
blue flame burner.
Vitobloc 200
Mini CHP unit featuring 6 and 8.5 kWel
V
itobloc 200 EM-6/15 and EM9/20 are two new mini combined
heat and power generation units.
Their condensing technology ensures
high efficiency while smooth-running,
three-cylinder motors ensure low noise
emission. With maintenance intervals
of 6,000 hours, these units can be
operated for a whole year without any
maintenance. The network operators'
strict connection conditions (German
technical connection conditions, TAB)
can be easily met thanks to the use of
a synchronous generator and a variable
idle power setting on the controls.
Mini CHP unit Vitobloc 200 for electrical output up
to 8.5 kW
Suitable for emergency power operation, these units modulate between 50
and 100 percent output capacity and
can be operated in electricity-controlled
or heat-controlled mode.
advantages for trade partners
Turnkey compact module
Meets strict connection conditions
(German technical connection conditions) thanks to variable idle power
setting
VDE-tested
Easy hydraulic integration
advantages for owners
High overall efficiency
Operated with natural or liquid gas
6,000-hour maintenance interval
Low noise emission, exhaust gas
sound absorber (optional) for noise
level ≤ 39 dB(A)
Suitable for emergency power
operation
technical specifications
EM-6/15: 6.0 kWel, 15.0 kWth
EM-9/20: 8.5 kWel, 20.0 kWth
Overall efficiency up to 94.6 percent
Products/coMPany
Viessmann and heating system
specialist firms provide joint
training program
First sanitation, heating and air conditioning system technicians complete their exams
S
anitation, heating and air-conditioning engineering technicians – Viessmann has offered this new, unique
skilled profession in cooperation with
trade partners since 2010. 15 young
professionals are currently finishing
off their training, half of which is provided at Viessmann and the other half
in partner firms. Apprentices thus have
the chance to acquire their knowledge
not only in an industrial enterprise, they
also are able to gain an insight in specialist fitter firms. The two first alumni
successfully completed their exams
back in January.
develop personal strengths and
specialisms
The joint training program is aimed
at preparing young professionals and
optimizing synergy effects between
trade and industry. The trainees gain a
detailed insight into two different work
environments while their trainers help
them develop their personal strengths
and specialisms. "This is a major improvement on the existing training system, because apprentices are prepared
for their future profession from two
different perspectives," explains Georg
Glade, Head of Personal Development
and Training at Viessmann.
Trainee sanitation, heating and air-conditioning
system technicians acquire their knowledge in
both an industrial enterprise and a specialist
fitter firm.
comprehensive program with
30 modules
The general training plan consists of
30 modules overall with 16 assigned to
trade and 14 to industry. Viessmann and
professional trade partners entered into
a close cooperative partnership to provide such a comprehensive program.
Joint training agreements were drawn
up with six trade firms, which take responsibility for those parts not covered
by the industrial enterprise. These include heating and plumbing system
installation or maintenance, customer-focused order management and
communication with the homeowner.
The trainees also undergo vocational
training sessions at the District Craftsmen's Guild Professional Training Center (Berufsbildungszentrum der Kreishandwerkerschaft) in Korbach.
special qualification modules for
each training year
The second part of the training takes
place in the Viessmann Training Center. As with other skilled professions,
five qualification modules are offered
to budding sanitation, heating and
air-conditioning system technicians.
These modules are specially tailored
to the requirements of the respective
trainee intake. Apprentices receive additional knowledge about the use of
high-efficiency energy systems such as
condensing boilers for gas and oil, combined heat and power generation systems, heat pumps and biomass boilers
during a total of 30 training days. System components such as control engineering and data communication are
taken into account during these training
sessions.
27
one step closer to
becoming a fullservice provider in
cooling technology
Viessmann at Euroshop in Düsseldorf
T
his year saw the Viessmann Group
premiering a comprehensive range
of products and services at Euroshop in
Düsseldorf, the world's largest investment products trade fair for retailing and
associated industries. After acquiring
the Finnish Norpe Group, the leading
manufacturer of innovative commercial refrigeration systems in the Nordic countries, Viessmann extended its
product range last fall to include refrigeration cabinets and units for the food
retail industry.
12
customers benefit
from range of expertise
European market leader Viessmann
Kältetechnik GmbH, a major cold room
manufacturer, has been part of the
group of companies since 2012. As with
heating technology, Viessmann is also
aiming to continually increase energy
efficiency in refrigeration technology.
Customers will be the first to benefit
from the merging of different areas of
expertise. In the future, a single provider will supply heating, cooling and air
conditioning systems, tailor-made energy management and extensive support
and consulting services.
The Viessmann Group appeared at the world's
largest investment goods trade fair for retailing
and associated industries, Euroshop, in
Düsseldorf with a comprehensive product and
service range.
standardized Viessmann logo
The Norpe refrigeration cabinets and
refrigeration units were presented under the vitorange logo for the first time,
signaling the introduction of a standardized image. Cold rooms manufactured
in Hof now also bear the characteristic
Viessmann logo.
Cold rooms by the Hof-based Viessmann Kältetechnik GmbH were also showcased in addition to
products from the Finnish Norpe Group.
Dr. Frank Schmidt, COO Refrigeration Technology
at Viessmann, presented the company's strategy
to create a full refrigeration technology range
during his speech at the client evening event.
Products/coMPany
iconic
New sales generator for frozen products
I
conic is a new type of semi-inclined
deep freeze for food retailers. This
display unit excels due to its excellent
product presentation. Large glass surfaces at an ideal height ensure a perfect view. An attractive, well-lit display
draws customers' attention and drives
impulse purchases. A sophisticated
ergonomic design ensures that customers can easily reach the products
that they require.
This units offers cubic capacity 50 percent greater than a freezer island occupying the same floor space. The semiinclined freezer is versatile in its use – it
can be used to sell frozen foods in both
bags and boxes. The island-shaped top
and bottom display shelves offer a variety of options for product presentation.
advantages for operators
More frozen products with no need
for additional space
Better view of products
Enhanced ergonomic design and
more pleasant user experience
Greater sales
More market layout options
Iconic is a new semi-inclined deep freeze for food
retailers.
technical specifications
Length: 1,875/2,500 mm
Height: 1,550 mm
Depth: 1,050/1,920 mm
29
tecto
Energy-efficient cooling
T
ECTO chiller and freezer cold
rooms are precisely matched to the
requirements of retailers, industry, and
the hotel and restaurant sector. These
cold rooms are available in a large variety of different dimensions and with
numerous optional features. Supplied
solutions can thus be customized to
a great extent. Reduced power consumption and low operating costs are
assured with tailored system technology with Viessmann refrigeration units
and heat insulation up to 150 millimeters thick.
advantages for trade
partners
Tailored system technology with Viessmann
refrigeration units
Fast assembly system
Easy to extend or re-assemble
Silicone-free joints
TECTO chiller and freezer cold
rooms offer solutions for all areas
of application.
advantages for operators
Flexible solutions for all areas of
application
Low power consumption thanks to
Viessmann refrigeration units and
highly effective heat insulation
Hygienic wall and floor curves
(TECTO special)
Antimicrobial powder coating
Long service life
Consistent operational reliability
5-year warranty
Comprehensive service provision
technical specifications
Temperatures between -50 and
+60 °C
Heat insulation between 80 and
150 mm thick
carbon-neutral sales office opened
in dresden
Heat and electricity requirements fully met by renewable energies
A
30
total of three million euros has
been invested to set up the new
Viessmann sales office in Dresden's
Airport Park. A building fully supplied
with electricity and heat from renewable energies was constructed on
roughly 7,000 m2 of land in an easily
accessible location at the Dresden
North motorway junction.
sustainability objectives defined at
planning stage
An innovative concept for energy-saving, environmentally friendly heat and
power supply which meets all sustainability requirements has been devel-
The building is efficiently heated and cooled with
an environmentally friendly brine/water heat
pump.
oped for all new Viessmann sales offices. This concept served as the basis
for a future-proof building in Dresden,
which already meets the requirements
of the European Directive on the Energy Performance of Buildings (EPBD) for
2020, using technologies available on
the market.
heating and cooling systems with
kwt heat pumps
The efficient, environmentally friendly heating and cooling systems in the
660 m2 building are supplied with a
brine/water heat pump by Viessmann
group company KWT. Especially designed for large outputs, the pump obtains its energy from eight geothermal
probes, each 100 meters deep.
high-efficiency industrial solution
and effective insulation
This high-efficiency industrial solution
is complemented by triple glazing and
the particularly effective insulation in
the building envelope. This means that
the heat produced is used as efficiently
as possible. The building's total primary
energy demand is 80 percent lower
than the permitted upper level of 173
kWh/m2a as per the applicable 2009
German Energy Saving Ordinance. It
thus meets the standard of an energy
plus building.
The use of solar energy is also part of
the concept: three vacuum tube collectors mounted on the facade, featuring a
surface of 6 m2 each, provide hot water
to the building. On the roof, 256 photovoltaic modules with a total output of
56.3 kWp generate electricity, which is
fed into the network.
The remaining electrical energy requirements are covered by the purchase of
environmentally friendly electricity generated using renewable energies such
as biomass, water or wind. The 'green
electricity' is supplied by the local
utilities company DREWAG. The new
building is thus supplied with heat and
power from carbon-neutral sources.
Practical training
19 in-house and field sales employees
attend to market partners in the region
at the new branch. Practical training
sessions are given on the exhibited
products and information events are
also on offer to architects and representatives from the housing sector.
coMPany
german sustainability prize for
"highest resource efficiency"
Jury recognizes commitment throughout the entire value-added chain
V
iessmann has been presented with
the German Sustainability Award
for the third time. After winning in
the 'Most Sustainable Production' and
'Most Sustainable Brand' categories in
2009 and 2011 respectively, it has now
received the 'Highest Resource Efficiency' award.
'Viessmann has successfully integrated
measures for conserving resources
and using raw materials and energy
efficiently across the entire production
and value-added chain. The sustainability project for improved efficiency
implemented as part of the company's
sustainability strategy is a flagship project for resource efficiency and climate
protection which safeguards jobs and
business,' stated the jury when giving
the reasons for the award.
energy and climate policy targets
for 2050 already reached
Fossil fuel consumption has been reduced by two thirds and CO2 emissions
have been cut by over 80 percent at the
company's headquarters in Allendorf
(Eder) in Hesse, Germany. Viessmann
has demonstrated that the German
energy and climate policy objectives
for 2050 can already be achieved using
technology available on today's market
by cutting fossil fuel consumption (increase in efficiency) and implementing
renewable energy (substitution). With
the help of an energy cockpit, which
indicates energy status in real time,
energy controlling will ensure ongoing
energy efficiency and consumption optimization in production and administration in the future.
competitive advantage gained
Viessmann also develops efficient, energy-saving products on an ongoing
basis and systematically studies product life cycles. The company has gained
a clear competitive advantage as a
result of durable, resource-efficient
product design, including a service life
of more than 20 years thanks to optimum quality. The difference in product
lines is based on the extent of fittings
and features and not on the different
degrees of energy utilization or exhaust
emissions, meaning that homeowners
with limited finance also have access
to efficient, low-emission heating technology.
returning valuable
raw materials
All products are almost fully recyclable.
The “Viessmann EGR” return system
for used equipment was introduced in
cooperation with service provider EGR
GmbH back in 1995 to guarantee the
disassembly and processing of old appliances by certified waste disposal
firms and the return of valuable raw
materials to the production cycle. The
launch of the "Alliance for Sustainability", the online platform which gathers
information on sustainable building
equipment and CO2-neutral building
services was yet another step towards
achieving Viessmann's long-term goal
of embedding sustainability in everyday
life.
“setting an example to the industry”
“Viessmann sets an example for its
sector with regard to resource efficiency. Viessmann impressed with the long
service life of its products, guaranteed
serviceability thanks to spare parts
provisioning and recyclable design,”
declared the jury in its verdict.
The German sustainability prize awarded in the
'Resource efficiency' category: Viessmann supervisory board member Joachim Janssen (in the
middle) accepted the award on behalf of the company. ebm-pabst (Rainer Hundsdörfer, Managing
Director) and 3M (Silvia Havasi, General Manager
Corporate Marketing) were also nominated.
31
the Viessmann service initiative
The full service package presented clearly
T
he close partnership between
Viessmann and the skilled trade
is almost proverbial. Viessmann offers both an innovative comprehensive range of products and systems
for heating, air conditioning, cooling,
ventilation, and decentralized power
generation, as well as an extensive
range of attractive services. Trade partners awarded the company the title
of "Skilled trade partner No. 1" of the
industry journal "markt intern" for the
twelfth time in a row in 2013.
The new Viessmann Service Initiative
was started in order to make every partner aware of what support is available
in day-to-day practice. Divided into the
seven service fields
sales support,
logistics,
maintenance and service,
software and Internet service,
seminars,
marketing support and
consultancy,
all the company's services are concentrated in one file – clear, complete, and
demand-oriented.
About 300 Viessmann sales people in
the field – in 33 sales offices and five
regional supply centers at Viessmann
Deutschland GmbH – support the trade
every working day in a unique way.
Spare parts delivery overnight, solutions to problems offered by the Technical Service department, a complete
training program, simple spare parts
32
Seminars
Sales support
Software &
Internet service
Logistics
Maintenance and
Service
Marketing
support
Consultancy
coMPany
It is true that especially young professional trade
workers know current heating systems inside out,
but often they have gaps when it comes to their
knowledge of older heat generator technology –
deficits that are remedied by training courses on
old devices at the Viessmann Academy.
ordering – even using the smartphone
–, assistance in the case of tenders,
attractive financing offers for homeowners, support in marketing matters
such as website presence and in-house
exhibitions – the list of services is long.
In order to summarize the entire range,
a typical working day in a heating systems company is described, demonstrating how the concrete assistance by
Viessmann Services looks. A protagonist
introduces the individual services here
each time.
form. If an update is available, the stick
can be updated via the Internet, so that
all the information is always up to date.
The most important and up-to-date information can also always be found in
the trade partner area of the Viessmann
website.
Time is short and a precious commodity for every heating system company.
Spare time and practical help in everyday work situations can be found with
the help of Viessmann Services.
Diagnosis on site – after the heating system
specialist has scanned the bar code of the name
plate with his smartphone, the Viessmann app
supplies the correct spare parts component with
its order number.
The USB stick that goes with the file
contains important information in digital
33
With the Viessmann Night Line the spare part is
delivered overnight – only one of many services of
the Service Plus Team.
With the aid of the Building Energy Savings
Check, the homeowners can be informed quickly
and simply about the savings that they can make
by modernizing their heating system.
Viessmann on
social Media Platforms
The Viessmann
Community is
also accessible
by smartphone
wherever you are.
Technology experts enagage in dialogue with users
34
E
veryone is talking about social media – that is, Facebook and co. They
are progressively changing our communication behavior and rapidly gaining in
importance – Facebook alone already
has more than 1.2 billion members.
Viessmann offers users a comprehensive range on all the important social
media platforms.
represented on all important
platforms
No matter whether we are talking
about the social networks Facebook,
Twitter and Google+, or the Internet
video portal YouTube, the photo and video sharing app Instagram or the career
platforms XING, Kununu or LinkedIn –
Viessmann can be found everywhere
and enters into a dialogue with users.
greetings from Viessmann fans all
over the world
For example, there are always new reports from the company and the sector
on Facebook, as well as photo greetings from Viessmann fans all over the
world. Among others, highlights of the
past weeks were the "doodah videos“
of the Viessmann team's athletes and
the news from the Olympic Winter
Games in Sochi.
Viessmann community –
innovation blog
In addition, the company is also starting a social media offer of its own – the
Viessmann Community, an innovation
blog accessible to all. Lots of information can be found here on the various
Viessmann products and on technological trends. Technology is explained here
clearly and comprehensibly as well.
Technology expert Carsten Kuhlmann
explains the operation of condensing
technology graphically and comprehensibly in a video. The Viessmann Community is also accessible on the move,
that means, it can be accessed from
every tablet PC or smartphone.
closed area for trade partners
Exclusively for trade partners, there is a
community in the closed area especially
for trade partners. Heating system
specialists and architects, designers
and engineers can communicate with
each other here or put questions to the
social media agents – the Viessmann
technology experts. All Viessmann trade
partners can register for the community
in the closed area with their customer
number and their postal code.
real added value for users
The agents play an important part in
the Viessmann presence in the social networks. As members of staff
of the Technical Service department,
they are experienced heating technology experts and know all about the
company's products. They answer
all technical questions – both from
the Viessmann Community and from
the freely accessible platforms. For
the number of "likes“, "followers“ or
"retweets" is not given top priority at
Viessmann. It is more important to
engage in dialog with the user and
to offer him/her a real added value by
using new information channels.
new Media/sector
german heat conference 2014 in Berlin
Industry event with more than 200 leading representatives from politics, business,
science, and media
O
ver 200 leading representatives
from politics, business, science,
and media got together in Berlin at the
German Heat Conference 2014. Barbara
Hendricks, the German Minister of the
Environment, held the opening speech
at the industry event organized by the
BDH (German Industrial Association
for Building Services, Energy, and Environmental Engineering) and the FGK
(Institute of Building Air Conditioning).
She emphasized the great importance
of good energy consultancy: "There is
no lack of willingness to invest on the
part of private owners. But the overview of the possibilities of modernizing
energy systems is often missing.“ The
German federal government wanted
an integrated concept where trades
work together. This is going to be the
only way to reach the consumers, the
minister explained.
creating financial incentives for
modernizing energy systems
Creating financial incentives for modernizing energy systems was one of the
central demands of the Heat Conference. All agreed that citizens, state, and
trade would benefit equally from this.
After all, the incentive lever of the KfW
German development bank schemes
is now already at one to twelve. That
means that every incentive euro granted triggers twelve euros in subsequent
investments.
Mobilizing available private capital
Manfred Greis, President of the BDH,
described the KfW schemes and the
market incentive program as effective
instruments of incentive policy. However, tax deductions were necessary in
35
Photo session on the fringe of discussions (left to right): Andreas Lücke, CEO of the BDH, Manfred Greis,
President of the BDH, Dr. Barbara Hendricks, Federal Minister for the Environment, Nature Conservation,
Construction and Nuclear Safety, Prof. Ulrich Pfeiffenberger, 1. Chairman of the FGK, Günther Mertz,
Managing Director of the FGK.
order to get the modernization of energy systems going on a large scale. "It's
all about mobilizing available private
capital in the direction of the socially
desired objective“, said Greis.
Positive signal to politics and the
general public
Stephan Kohler, Chairman of the German Energy Agency (dena), spoke
about a positive signal sent out
by the Heat Conference to politics
and to the general public: "The sector
is ready to promote energy efficiency
in existing buildings – that is the clear
message.“
using the heating and air
conditioning market's great potential
The Heat Conference provided a forum
not only for the Minister of the Environment and association representatives.
Representatives of the German Bundestag parliamentary groups also used
the opportunity for active discussions
with the sector. For the potentials of
the heating and air conditioning market are great, and it is necessary to join
forces to increase them – that is the
clear message sent out by the German
Heat Conference 2014.
36
sPort
17 medals for
the Viessmann
team in sochi
Olympic victories for the
company-sponsored athletes
W
ith eight gold, six silver, and five bronze medals,
Germany took sixth place overall at the Olympic Winter
Games in Sochi. 75 percent of the German medal winners
were athletes from the Viessmann Team. In addition, there
were also medals for Viessmann-sponsored athletes from
the Czech Republic, Slovakia, and Ukraine. If there was a
country called "Viessmann", with eight gold, six silver, and
three bronze medals, it would have taken seventh place
just behind Germany and ahead of winter sports giants like
Switzerland, Austria, and Sweden.
37
Eric Frenzel cerebrates his
Olympic victory in the Nordic
combined individual normal hill
competition.
38
gold after some "tense moments"
for carina Vogt
Carina Vogt was one of the big surprises
at Sochi. After she won the gold medal
for the women's ski jump, she fell into
the snow overwhelmed with emotion.
"The moments before that were really
tense", said the 22-year-old who was
in the lead after the first round. "I was
just hoping that it would be enough for
a medal. When the number one lit up, I
just couldn't believe it." Apart from winning gold, Carina Vogt will also have the
honor of being entered into the history
books as the winner of the first ever
women's ski jumping competition in
the Olympics.
Carina Vogt provided a big surprise with her ski
jumping victory. Although expected, the gold
medal victory in the luge relay was extensively
celebrated. Luge legend Georg Hackl was there to
join in with the cheering.
historical triumph in luge
The luge athletes Felix Loch and Tobias
Wendl/Tobias Arlt from the Viessmann
Team also delivered a historical victory.
Together with Natalie Geisenberger,
the two childhood friends entered the
record books as the first relay team
winners in Olympic history. "It is an
amazing feeling. We've trained together since we were 13 years old", summarizes Felix Loch, who now has his
third Olympic victory under his belt.
The 24-year-old also succeeded in his
bid to repeat his Vancouver 2010 victory in the single seat luge. Tobias Wendl
and Tobias Arlt also won gold in their
double-seater premiere. Finally, Tatjana
Hüfner rounded off her Olympic medal
Two greatly celebrated medals were awarded to
Tatjana Hüfner for luge and for the German men's
biathlon relay.
sPort
Success for the Viessmann-sponsored international biathlon teams: In the mixed competition silver
went to the Czech Republic (left). The Ukrainian
women's team stood top of the podium after their
victory in the relay race.
collection with silver after having won
gold in 2010 and bronze in 2006.
eric frenzel won in clear-cut
victories
With a gold and silver medal in tow,
Nordic combined athlete Eric Frenzel returned from his second winter games.
Starting out as a favorite for the gold
medal, the 25-year-old proved himself
as the clear-cut winner in the individual
competition. "There's nothing greater, it
doesn't get any better. You're an Olympic winner forever", sums up Frenzel.
In the team competition, he took silver
along with his Viessmann teammates
Björn Kircheisen and Johannes Rydzek.
Four years earlier in Vancouver, Frenzel
and Rydzek picked up a bronze in the
relay event.
german ski jumpers celebrate
together
He who laughs last, laughs longest: After a spell of bad luck with the German
ski jumpers just missing a medal in
the individual competitions, the rejoicing was all the greater after the team
competition. In the end, the number
one lit up for the four-man Viessmann
Team, which included Andreas Wank
and Andreas Wellinger – the first team
to take gold in ski jumping since the era
of Hannawald and Schmidt. "I'm proud
A dream come true for all German ski jumping
fans: With Viessmann at hletes Andreas Wank (l eft)
and Andreas Wellinger (2nd from right), the team
took gold ahead of Austria and Japan.
of the whole team. We've had to master some difficult times, but today it has
all paid off ", said the German national
coach Werner Schuster.
Victories f or Viessmann's czech,
slovakian, and ukrainian athletes
The foreign athletes on the Viessmann
team were also highly successful in
Sochi. Gold in the 7.5 km sprint was
won by Anastasiya Kuzmina from Slovakia, who is now the first biathlon
athlete to repeat an Olympic victory in
this discipline. The women's biathlon
team from the Ukraine took gold in a
surprising relay victory. Wita Semerenko also won bronze in the sprint. The
Viessmann-sponsored biathletes on
the Czech team chalked up almost two
thirds of all medals. Silver went to Gabriela Soukalova (mass start) and Ondrej Moravec (pursuit) and the mixed
relay team. Bronze medals were awarded to Jaroslav Soukup in the sprint and
again by Ondrej Moravec in the mass
start race.
After Eric Frenzel's victory in Nordic combined,
the German team picked up silver in the team
competition (left). Slovakian Anastasiya Kuzmina
left her competitors with no chances in the biathlon sprint race.
39
40
olympic welcome Party 2014
The athletes from the Viessmann Team invited as guests to the company's
headquarters
W
orld-class athletes and trainers
from the Viessmann Team were
invited as guests to the Viessmann
headquarters in Allendorf (Eder). The
company invited them to the Olympic
Welcome Party to thank them for their
excellent performances during this last
season and for the many medals won
at the Olympic Games (see the article
on pages 36 to 39).
the who's who of winter sport
From the successful German luge athletes Felix Loch, Tatjana Hüfner and
the two-seater team of Tobias Wendl
and Tobias Arlt to the ski jumpers
Carina Vogt, Andreas Wank, and
Andreas Wellinger through to Eric
Frenzel, the outstanding Nordic com-
bined athlete – the who‘s who of winter
sports gladly accepted Prof. Dr. Martin
Viessmann's invitation to Allendorf.
thanks for the unforgettable
moments at the olympics
"We wish to thank you for your great
dedication as representatives of the
Viessmann brand. With your athletic
successes and your positive attitude, all
of you contribute greatly to the brand's
popularity", stated the head of the company in his welcoming speech. "All
of you – and I'm talking just as much
about the young athletes as the already
successful athletes and trainer – have
given us many unforgettable moments
at the Olympic Games in Sochi with
your performances and successes."
interview session with the officials
In an interview session with the presidents of the German Olympic Sports
Confederation, Alfons Hörmann, the
International Luge Federation, Josef
Fendt, and the International Bobsleigh
Federation, Ivo Ferriani, the officials
reviewed the games in Sochi and
looked ahead to the 2018 games in
Pyeongchang. The Hessian Minister of
the Interior and Sport, Peter Beuth, also
joined in with the session.
Alfons Hörmann indicated how important it is for athletes and organizations
to have dependable partners like Viessmann. "Throughout these many years,
the company was and still is very, very
valuable for maintaining an intact struc-
sPort
Prof. Dr. Martin Viessmann and his wife Annette
invited the Olympic athletes of the Viessmann
Team to the company's headquarters in Allendorf
(Eder).
tional Luge Confederation (FIL). In recognition of 20 years of uninterrupted
sponsorship and partnership, President
Josef Fendt presented him with a custom-made glass trophy identical to the
those given to the World Cup winners.
A very personal gift was given to Prof.
Dr. Viessmann and his wife Annette
from the invited athletes. "Without you,
winter sport would not be as important
as it is today in Germany or internationally," said cross-country skier Tobias Angerer, as he gave them an album of selected personal photographs from the
athletes. "You feel as if you're in a large
family, and we are very proud to be part
of this family. We feel at home."
ture. This means we not only have a
partner during victory with all shine
and celebration, we also have a partner
when things don't go so smoothly, and
that is far more than a matter of course."
the games from the athletes'
point of view
After the interview with the officials, it
was the athletes' turn to speak. In a subsequent group interview, they told the
guests about their personal highlights
at the Olympics. The Head of Sport at
the Hessian Broadcasting Corporation
(Hessischer Rundfunk), Ralf Scholt,
who was the host throughout the proceedings, encouraged the athletes to
talk about their personal feelings before
and during the competitions, providing
some exciting insights.
a personal gift from the athletes
A special honor was bestowed on
Prof. Dr. Viessmann by the Interna-
sports experience for guests
Even before the official evening program, the 500 guests from 21 countries, including high ranking representatives from business and politics, and
Viessmann trade partners in particular, all had the opportunity to try out a
spot of sport themselves. They had the
chance to test their aim with the biathlon rifle or experience the racing speed
of a bobsleigh in the virtual bobsleigh
simulator. Far from just standing on the
sidelines giving advice, the athletes
were also on hand to sign autographs
and pose for group photos. In fact, they
were also busy doing this hours beforehand at a public event in Frankenberg.
Approximately 400 winter sport fans
had the opportunity to get their personal autographs and stand beside their
favorite athletes for a picture.
FIL President Josef Fendt gives Prof. Viessmann
his own custom-made trophy, identical to those of
the World Cup winners.
41
During the afternoon before the Olympic Welcome
Party, the athletes signed autographs for their fans at a
public event in Frankenberg.
"We feel at home". With these words, the
cross-country skier Tobias Angerer expressed the
athletes' gratitude to the Viessmanns.
500 guests from 21 countries accepted the invitation to
Allendorf (Eder).
The line-ups for the autograph signing were
long, and the athletes really enjoyed being close
to their fans.
42
Group photos with the athletes (pictured here
Georg Hackl, r., and Tobias Wendl) were highly sought
after.
The Hessian Minister of the Interior and Sport,
Peter Beuth, traveled from Wiesbaden to the Olympic
Welcome Party in Allendorf (Eder).
Andrea Henkel (m.) ended her successful biathlon
career after this season. Petra Behle (l.) and Martina
Beck have not been actively competing for several
years.
Biathlon legend Uschi Disl and gold medal winner
Tobias Arlt (luge two-seater)
Gold medal winner Carina Vogt was one of the
most requested interview partners of the evening.
Luge gold medal winner Felix Loch during an interview with HR's Head of Sport, Ralf Scholt.
sPort
Before the official event, guests were able to
have a go at some sport themselves like here in the
bobsleigh simulator.
Biathlon German national coach Uwe Müßiggang
(l.) and cross-country German national coach Frank
Ullrich
Among the younger guests, the ski jumping on
the mini jump platform in the activity area was a
real highlight.
Marksmanship was called for at the biathlon
shooting booth.
43
Werner Schuster speaking with Maximilian
Viessmann.
Annette and Katharina Viessmann
Interview session (from left): Ivo Ferriani
(President of the International Bobsleigh
Federation), Peter Beuth (Hessian Minister of
the Interior and Sport), Alfons Hörmann (President
of the German Olympic Sports Confederation),
and Josef Fendt (President of the International
Luge Federation FIL)
selection
ViessMann selection
Visit our online shop at www.
viessmann-selection.de or
request the current catalog:
selection
summer catalog 2014
New product highlights for active leisure time
I
hand-held gPs from garmin
Geocaching, a kind of digital treasure
hunt, is gaining in popularity. But even
on a "normal" excursion in the great outdoors, the hand-held eTrex30 GPS from
Garmin will serve you well. Despite the
inexpensive price, it has all of the classic navigation functions. The unit is one
of the most robust and compact handheld GPS devices available and can also
be used for navigating on a bicycle.
f you like to spend your leisure time
enjoying active pursuits, you'll know
that you need high quality, functional
products. The new Viessmann Selection catalog presents a complete range
of attractive new products for the categories Sport, Activity, Exclusive, and
Classics. Whether you're on a weekend
outing, training at the gym or out hiking,
you'll be perfectly prepared with the
right equipment.
Baseball cap from adidas
The original Adidas cap is part of the official gear for the athletes, coaches, and
supervisors of the Viessmann team.
The embroidered Viessmann logo, the
Adidas logo and, of course, the legendary three stripes on the visor make this
cap so utterly unique.
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supernova gore jacket from adidas
That typically unpredictable April
weather is no longer a reason to stay at
home. With the Supernova Windstopper jacket from Adidas you'll be reliably
protected from the rain and the wind.
The Climacool material provides ideal
warmth and moisture management.
Smaller items can be safely stored in
the practical zip-up pocket and with
their minimal design these fashionable
jackets will have you looking your best
even at the end of the day.
WKM Creative Werbemittel GmbH
Auf dem Kreuz 1
35114 Haina-Löhlbach, Germany
Tel: +49 6455 7557-0
Fax: +49 6455 7557-28
E-mail: [email protected]
Backpack from deuter
Futura 28 is the new model from the
backpack experts at Deuter, and it really is an innovative product with many
benefits for the user. The Futura is perfect for a day's hiking as well as for
the daily trip to work or shopping in
the city. Hip pads and shoulder straps
come with a comfortable soft covering and the Deuter ventilation system
for the back is already legendary with
its clever mesh design. In addition to
the spacious main compartment, you'll
also find a handy front pocket, elastic
side pockets, an air-tight pocket for wet
clothing, and a separate bottom compartment. A clear indication that Deuter knows exactly what's important to
hikers is the clever little extras such as
the loops for hiking poles, safety light,
and drinking tube. A removable rain
cover is also included.