Brief portrait

”To be technical leaders has been
and remains our goal. The third
generation now manages the
Viessmann family enterprise.
We are committed to our values
and carry the tradition of a close
association with our partners and
a world-wide strong brand into the
future.”
A number of outstanding product
developments and solutions have
made Viessmann the technological
pacemaker and initiator for the
heating equipment sector. Our
developments are recognised as
heating equipment milestones.
We are environmental pioneers.
Consequently, we have not only
been supplying heat pumps and
solar heating systems for several
decades now, but also particularly
efficient and clean heating systems
for oil, gas and renewable energy
resources. Nevertheless, we shall
not rest on our laurels. We want
to be creative and also set new
benchmarks in the future.
Our research and development aims
at the clean and efficient generation
of heat and power, whilst increasing
the utilisation of renewable forms of
energy.
Innovative designs, high-grade
materials and the experience grown
out of extensive processing
competence secure the leading
quality of our products. We offer a
comprehensive range of innovative
heating systems for all applications
and any demand - from apartments
to detached houses and multioccupancy dwellings, right up to
industrial systems.
Our product range is, in terms of
technology and price, tailored to
the specific requirements of
diverse international markets.
Everything from a single source
and perfectly matched – from the
heat source to the flue gas system
and radiator or underfloor heating
system.
The visual presence of our
business is characterised by
designs which are pared down to
clear essentials, which underscore
the leading position of our
products. Open and factual
communication is at the heart of
our company culture and the values
by which we live. Together, these
factors ensure a positive image
and unmistakable presence of
the Viessmann brand.
Viessmann is a family business –
we will always favour the long term
view and we have a clearly defined
company strategy. The company
is committed to fulfilling its social
responsibilities. Our employees
always think and act with openness
and with the customer in mind.
Trust, reliability and flexibility
characterise our cooperation with
our business partners. Common
commitment forms the basis for
mutual success.
Dr. Martin Viessmann
1
1. Top quality
We offer heating
equipment of the
highest quality.
We strive for
perfection in all of
our endeavours.
Our actions follow
the motto
”Nothing is so
good, that it cannot
be improved”.
4. Reliability
We are a reliable
business partner.
Our products
are durable and
tailored for the
future. Our sales
organisation
is close to the
customer base,
provides expert
advice and
security of supply.
7. Responsibility
We are committed to fulfilling
our social
responsibilities.
We ensure all our
processes are
environmentally
compatible and
encourage the
use of renewable
forms of energy.
We participate in
the scientific,
artistic and
cultural life of
our society.
3. Efficiency
We operate with
lean structures
and processes
and short decision
making paths.
This helps to keep
our costs as low
as possible.
This allows us
to achieve an
excellent price/
performance ratio
for the benefit of
our customers.
2. Innovation
We are the
technological
pacemaker and
initiator for the
heating equipment
sector. Over the
years, we have
developed many
exceptional
products and
solutions, which
have become
heating technology
milestones.
We fully intend to
continue to exert a
decisive influence
on technological
progress.
5. International
orientation
We are one of the
leading international
suppliers in the
market. Our thoughts
and actions are
characterised by
a cosmopolitan
attitude. Our product
range caters for the
specific requirements
of international
markets.
8. Fairness
We are an
independent family
business, which
co-operates with its
customers and
suppliers in true
partnership and
fairness, pursuing
the goal of mutual
success.
We value people
in our business,
and our frequent
communications are
open and trusting.
We are committed
to well-aimed
cooperation.
Capable employees
with a will to achieve
are offered real
opportunities for
professional
development.
6. Comprehensive
range
We offer complete
heating systems for
every demand and
every requirement,
plus extensive
services in support
of our trade partners.
Our products are
reliable and easy to
handle. They save
energy, protect the
environment and
sport a unique
design.
Essential heat
All living creatures require heat.
Where the warm rays of the sun
cannot penetrate, we have to
provide the essential heat that is
needed. Heat has been, and still is,
necessary to create a feeling of
well-being and comfort. That is
what Viessmann delivers.
Clean combustion
of oil and gas
2
Our location
Allendorf in the
Ederbergland
Oil and gas reserves are finite.
That forces us to treat these
energy sources responsibly.
We are environmental pioneers.
Consequently, we have not only
been supplying particularly
efficient and clean heating
systems for oil and gas for
several decades now, but also
heat pumps and solar collectors.
Today, we are already testing the
energy systems of the future.
It is our intention to produce heat
without emissions, independent
of oil, gas and power.
3
Research and technology
A number of outstanding product
developments and solutions have
made Viessmann the technological
pacemaker and initiator for the
entire heating equipment sector.
Our developments are recognised
as heating equipment milestones.
We are joined by experts from
around the world in developing the
heating technology of tomorrow.
We are pushing the development
of current technologies forward and
also work on fundamentally new
technologies. We aim to use oil
and gas even more frugally and to
utilise renewable forms of energy
in efficient ways.
We fully intend to
also set benchmarks
in the future
4
Research and
development are
the cornerstone of
our success
We shall not rest on our laurels.
We want to be creative and also
set new benchmarks in the future.
5
Top quality
Innovative and application-oriented
designs, high-grade and durable
materials, as well as process
competence acquired over a long
time, form the basis for the top
quality of our products. This
experience has led Viessmann
to utilise, for decades now, the
positive properties of stainless steel
for innovative technical solutions.
High-grade materials
and reliable
processing set
quality benchmarks
6
Employees and
production
processes secure
a high standard
of quality
For us, production means teamwork. Each team is responsible
for the total result of its work,
helps design the relevant
production process and
constantly strives towards its
improvement. This motivates
employees and assures high
quality.
7
Comprehensive product range
heat pumps, solar heating systems
and boilers for renewable fuel
sources. In addition to the control
and communication equipment, the
entire system periphery, including
radiators and underfloor heating
systems, are part of the product
range.
8
VITODENS 222
VITOCELL 100
VITOPEND 100
VITODENS 300
VITOSOL 250
V?ITOCELL 300
Everything from one source:
Viessmann offers the right heating
system for every demand, every
requirement and every budget.
This comprehensive range spans
heat sources from 1.5 to 19 500 kW:
freestanding and wall mounted
boilers for oil and gas, either with
conventional or condensing
technology, plus systems using
renewable forms of energy, such as
VITOCAL 300
Comprehensive
product range to
cover every demand
for innovative
heating technology
100
VITOMAX 300
VITOCROSSAL 300
VITOCROSSAL ?300
VITOPLEX 300
VITOLAPLUS?300
VITOPLEX 100
200
VITOROND 200
VITOROND 200
300
Form and colour
symbolise high
quality and
provenance
The diverse product range
is differentiated, in terms of
technology and price, in three
stages (100, 200 and 300).
This makes the right solution
available for every demand and
every budget.
9
Partnership
For 16 years German heating
contractors have regularly elected
Viessmann to be their trade partner
of the year. This vote of confidence
has its origins in the persuasive
range of products and services
themselves, and the fact that trade
partners can place their complete
trust in the manufacturer.
Viessmann values its trade partners,
as it is they who represent the
Viessmann brand in the market with
competence and commitment.
10
Seminars, courses
and training sessions
are designed
to disseminate
knowledge
Trade discussions
in the Berlin
hospitality facility
The human partnership is as
important to Viessmann as the
products themselves. Common
commitment shared with our
trade partners is the cornerstone
of our mutual success.
11
The family business
Dr. Martin Viessmann is the third
Viessmann to lead the company.
He acknowledges his responsibilities
for employees, partners, society and
the environment. This understanding
has led him to steer the company
towards solid, organic growth.
Consequently, the company and its
employees benefit from a long-term
orientation and a secure future.
Customer ties and
close proximity to
the market are the
foundation for
economic success
for Viessmann
12
Under the
chairmanship of
Dr. Hans Viessmann,
the second
Viessmann to lead
the company, the
business grew, after
World War II, from
a modest workshop
into one of the leading heating equipment manufacturers.
Family businesses, such as
Viessmann, feel they have a
very special role to play. They
are committed to their social
responsibilities. They don’t think
in quarters, but in generations.
Important company decisions are
made by people whose own fate
is intrinsically intertwined with
that of the business.
13
Employees
The management acknowledges its
social responsibilities, particularly
where securing jobs is concerned.
Employees, in turn, achieve high
standards and demonstrate a high
level of identification with the
company. Their willingness to take
responsibility for their actions
characterises the company culture
and turns the business into a
success.
Good ideas and technical
know-how passed on
amongst the team
14
Good human
relationships
are the key to
everything
Viessmann employees form a
team acting on a global basis,
which is defined by the loyalty,
reliability and the responsible
actions of each individual.
15
Design
Viessmann expresses the top
position of its products, its power
to innovate, and the company’s
capabilities as a whole, with its clear,
reduced and function-oriented
design. The image lends the brand
an unmistakable, enduring identity.
Company brochures:
well written and
factual
16
For Viessmann,
design is a tight
symbiosis of form
and function
The ”Viessmann” logo with the
characteristic ”double S” ensures
a high level of recognition.
17
Art and culture
For Viessmann, heat and creativity
are closely related. This correlation
lets engineers create top heating
equipment. Technology becomes
art when painters, conceptual
artists or sculptors interpret this
correlation. The ”Art and heating”
and ”Eurola edition” exhibitions
shown in the Viessmann Centre at
Allendorf are supplemented by
autonomous pieces of art, which
are presented inside and outside
the company’s premises.
18
The ”Zero” artists
Mack, Piene, Uecker,
as well as Geiger
and Stankowski,
were responsible
for the design of the
Eurola edition
Artistic interpretation
of heating technology
Apart from the company’s
commitment to art, the support
of cultural events is also firmly
part of Viessmann policy.
19
Marketing communication
Strong brands are easier to sell. For
that reason, we communicate our
values and concerns in a clear form
which has been reduced to its
essential elements. For more than a
decade, sponsoring sport has been
part of this philosophy. Here we find
reflected values, epitomised by top
performance, fairness and innovation,
with which the company also fully
identifies. This has raised the brand
awareness and improved the positive
company image.
Speed, endurance
and precision are the
attributes which link
high performance
sporting endeavour
with the company
philosophy
20
The graphic form:
an autonomous
design element of
the company
Sports sponsorship,
advertisements, PR and sales
campaigns ensure continued
public awareness and a positive
public image, creating a direct
benefit for all our trade partners.
21
International presence
Viessmann’s orientation is decidedly
international – it maintains 10 factories
in Germany, France, Canada, Poland
and China, sales organisations in
Germany and 34 other countries plus
111 sales offices around the world.
The company
operates world-wide
and constantly
expands its
activities abroad
22
The thoughts and actions of all
our employees are characterised
by a cosmopolitan attitude.
The product range caters for
the specific requirements of
international markets.
23
Viessmann Sales Offices in Germany
Allendorf
Freiburg
Augsburg
Hamburg
Hannover
Berlin/
Brandenburg
Herford
Bremen
Hof
Dortmund
Karlsruhe
Dresden
Düsseldorf
Kassel
Kempten
Erfurt
Frankfurt
Koblenz
24
Köln-Bonn
Saarbrücken
Leipzig
Schwerin
Magdeburg
Siegen
Mannheim
Meßkirch
München
Stuttgart
Münster
Trier
Nürnberg
Ulm
Plattling
Würzburg
Rendsburg
25
Europe and overseas
Belarus
220000 Minsk
Great Britain
TF1 7YP Telford
Belgium
8800 Roeselare
1930 Zaventem
4841 Welkenraedt
Italy
37026 Balconi di
Pescantina (VR)
00137 Roma
39040 Cortaccia (BZ)
50056 Montelupo
Florentino (FI)
20010 Casorezzo (MI)
35027 Noventa
Padovana (PD)
10154 Torino
Bulgaria
1680 Sofia
China
101318 Beijing
210005 Nanjing
610016 Chengdu
200030 Shanghai
Hong Kong
Canada
Waterloo ON N2V 2G5
Langley BC V2Y 2V1
Kazakhstan
010000 Astana
Denmark
2640 Hedehusene
Croatia
10020 Zagreb
Estonia
10621 Tallinn
Latvia
1039 Riga
France
57380 Faulquemont
59133 Phalempin (Lille)
77380 Combs-la-ville
67540 Ostwald
69730 Genay
51683 Reims Cédex 2
21160 Marsannay-la-Côte
(Dijon)
Lithuania
03150 Vilnius
Luxemburg
7327 Steinsel
Greece
11527 Athens
Netherlands
2908 LN Capelle
a/d IJssel
26
Austria
4602 Wels
8401 Kalsdorf
2332 Hennersdorf (Wien)
6112 Wattens (Innsbruck)
Poland
53-015 Wroclaw
05-500 Piaseczno
62-052 Komorniki
41-412 Myslowice
81-855 Sopot
Slovenia
2000 Maribor
Spain
28320 Pinto (Madrid)
08850 Gavà (Barcelona)
07009 Palma de Mallorca
Czech Republic
25219 Rudná u Prahy
7790 Olomouc
Romania
507075 Ghimbav,
Brasov
012055 Bucharest
300237 Timisoara
3400 Cluj-Napoca
Russian Federation
129337 Moscow
198097 St.Petersburg
620102 Ekaterinburg
Turkey
41400 Gebze-Kocaeli
16130 Bursa
06570 Maltepe-Ankara
34169 Merter-Istanbul
38030 Kayseri
35070 Izmir
Ukraine
03680 Kiev
79021 Lviv
65039 Odesa
83100 Donetsk
Sweden
16353 Spånga
Switzerland
9320 Arbon
8957 Spreitenbach
4542 Luterbach
1373 Chavornay
6807 Taverne
Hungary
2045 Törökbálint
4030 Debrecen
USA
02886 Warwick RI
Serbia & Montenegro
11070 Beograd
Uzbekistan
700173 Tashkent
Slovakian Republic
83104 Bratislava 3
Cyprus
Paphos
27
Production
Publisher:
Viessmann Werke, Allendorf
Text:
Viessmann Werke, Allendorf
Photography:
Viessmann Werke, Allendorf
Thomas Mayer, Neuss
Concept and design:
Stankowski + Duschek, Stuttgart
Karl Duschek, Kirsten Dorn
Production:
Dr. Cantz’sche Druckerei
Ostfildern-Ruit
© 2006 Viessmann Werke
Printed in Germany
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The Viessmann Group
35107 Allendorf (Eder)
Telephone: 06452 70-0
Fax: 06452 70-2780
9446 678 - 2 GB 05 / 2006
www.viessmann.com