China - Viessmann

THE VIESSMANN MAGAZINE
THE MARKET IN CHINA
Tremendous growth potential
in new and existing buildings
„SKY SOHO“ SHANGHAI
A new iconic symbol
for the megacity
VITOLIGNO 300-C
Compact, fully automatic
pellet boiler
2 | 2014
CONTENTS
08 Topical focus China
EDITORIALL
02 Investment in the future
New Viessmann Innovation Center
pools research and development
activities
GUEST ARTICLE
04 Peter Tichauer: Rethinking business
in China
28 Pellet boiler Vitoligno 300-C
COMPANY
22 Inauguration of new training and
sales center in Faulquemont
24 New Viessmann Innovation Center
in Allendorf (Eder)
25 Heat pump with ice storage
system added to energy center
26 Fifth Viessmann Heat Pump Forum
NEW MEDIA
05 NEWS
MARKETS
08 China – land of endless
superlatives
14 The heating market in China
16 Viessmann in China
18 Beijing – the capital of
China
20 „Sky Soho“ will be new iconic
symbol of Shanghai
Imprint
46th year of publication
Published:
4 times per year
Publisher
Prof. Dr. Martin Viessmann
Editors
Manfred Greis
Jörg Schmidt
Michael Wagner
Doris Hofmann
Alexander Tinter
Wolfgang Rogatty
Carsten Lucassen
27 Viessmann at career portals
PRODUCTS
28 Compact, fully automatic pellet
boiler Vitoligno 300-C
30 Compact building systems control
unit with heat pump Vitocal and
ventilation unit Vitovent
31 Biomass boiler Pyroflex SRT
32 High-pressure steam boiler Vitomax
300-HS
Photos
APEX energy Teterow GmbH; Marek Bruns,
dpa Picture-Alliance GmbH; ChinaFotoPress;
Enno Friedrich, EF-Artfoto; Frank Feisel;
Fotolia; Getty Images Deutschland GmbH;
Giegold Profot; Glasshouse; Vladimir Grigorev; gui yong nian; Ton Koene; Rolf Kosecki;
mauritius images GmbH; Presse- und
Informationsamt der Bundesregierung,
Jürgen Gebhardt, S. 38; Marc Przybyl,
FLY-PIXEL; „Studio-S“, Seekamp GmbH;
Ralph Sondermann; Jan Woitas; Zaha Hadid
Architects; Xie Zhengyi
Layout
Gramm Werbeagentur GmbH
Alexander Tinter
36 Talented young biathletes
33 Cold room TECTO Compact
Refrigeration unit e-Visio
PRACTICAL APPLICATIONS
34 Storing heat underground
SPORT
36 push to the top of the global
competition of biathlon global
competition
38 Reception marathon for Viessmann
athletes
39 Timo Boll – China idolizes superstar
VIESSMANN SELECTION
40 Vacation – the best weeks of the
year
Highlights of the Viessmann
Selection for travel, sport, and
leisure
Lithography and printing
Bernecker Mediagruppe
Editorial address
Viessmann Werke GmbH & Co. KG
Unternehmenskommunikation
35107 Allendorf (Eder)
Germany
Tel. +49 6452 / 702493
Fax +49 6452 / 705493
E-mail: [email protected]
Title: A fascinating combination of dynamic,
futuristic architecture and forward-looking
design – Sky Soho, Shanghai. Cover page 2:
More than 2,000 years old – the Great Wall
of China. Cover page 3: Detailed view of the
new air/water heat pump Vitocal 300-A.
1
Investment in the future
The new Viessmann Innovation Center will pool research and development
activities
he German Chancellor Angela Merkel recently called upon the international community to increase their
commitment to climate protection. And
she did it in no uncertain terms, "The
world has to put its cards on the table
now!" This shows that the German
Government continues to take the sustainable energy era seriously. Indeed,
even if a few countries such as Australia see climate change as "plain humbug", there is a consensus among the
leading economies that the two-degree
target has to be met in order to avert
the uncontrollable consequences of
global warming. Aside from this, it is
clear that worldwide consumption of
resources cannot continue in this way.
Because, as we all know, mankind
nowadays is consuming as much fossil
energy as had been generated over a
million years. People are pinning their
hopes on the global treaty on climate
change, due to be signed next year, as
well as on concrete strategic moves in
European energy policy and in Germany.
T
2
Major challenges posed by
CO2-neutral energy supply
The challenges are enormous: The path
to a CO2-neutral energy supply will
bring about massive structural changes
worldwide. These will have a substantial impact on our industry, giving rise to
major opportunities. The environmental
and energy sector has been on its way
to becoming a global flagship industry
for years. It has the largest rates of
growth in investments and jobs. Climate protection, innovation, and economic success go hand-in-hand. The industry can make a substantial contribution towards achieving these policy ob-
jectives, as the necessary technologies
are already available today. The comprehensive range of products provided by
Viessmann is proof of this. We have
made a key strategic decision in favor
of a new construction project to help us
meet future challenges and strengthen
our power of innovation.
Construction of the Viessmann
Innovation center
Fifty million euros are being invested in
the construction of our new Viessmann
Innovation Center at the company's
headquarters in Allendorf (Eder). It is
planned as a research and development center and will promote interdisciplinary and creative working in the
spirit of our company's claim of
"climate of innovation".
Consolidating and extending our
position as technology pacesetter
As the technological pioneer and pacesetter for our sector, we have continually set milestones of heating technology. Through the strategic decision to
build a new innovation center we are
pursuing our objective of securing and
further extending our lead position.
We see this project as an important
investment in the future of the company. At the same time it is yet another
demonstration of our commitment to
promoting Germany as an industrial
location and to safeguarding jobs. The
Viessmann Innovation Center will be
finished just in time for our 100-year
anniversary in 2017. However, the construction project is just one of
many measures that we have taken
to prepare the company for future
challenges.
Continuous improvement process
The continuous improvement process,
in which all employees are involved, is
of vital importance. The 100,000 improvement suggestions submitted over
the last year clearly demonstrate that
our employees’ know-how is the company’s greatest asset. A substantial
share of the savings achieved thanks to
these ideas is returned to the employees in the form of bonuses.
Viessmann Award presented for the
fourth time
In April, the Viessmann Award was
presented for the fourth time. This
shows that the prize has now become
a tradition and an integral part in the
company. The Viessmann Award supports important business objectives, in
particular, the initiation of innovations,
the promotion of collaboration across
all divisions and all locations, and the
exploitation of market potential worldwide. And one of the fastest growing
markets is China.
China: huge potential for new
construction and modernization
Within just a few decades, China has
evolved from one of the poorest countries in the world into the second biggest economy and the largest trading
power worldwide. Alongside huge potential for modernization, it also boasts
an immense volume of new buildings
— more than 20 million residential
units per year. In comparison, Germany's entire housing stock encompasses
approximately 40 million residential
units. As part of our "aktuell" series on
international markets, we will be focusing on China in this edition. From page
EDITORIAL
"The success of the
energy policy is
measured by whether it
is finally possible to get
the modernization of
existing buildings going."
action in this area. However, the
amendment, which was drawn up
under time pressure, apparently focuses more on cutting and distributing
costs rather than on integrating renewable energy into the system. For this
reason, a technology such as combined
heat and power generation is seen as
unreasonably burdensome, and biomass and biogas, sources of fuel that
are capable of providing base load
power, have practically been abandoned. Both of them could have had the
potential to become the cornerstones
of a sustainable energy supply. It is
now all the more important that we
leverage all available efficiency potential — and the greatest potential lies in
the heating market.
14 onwards, you can read about how
the trend toward urbanization is set to
give the heating market a huge boost.
In addition, the China country portrait,
starting on page 8, will provide you with
exciting insights into the huge country
in the Far East.
Eyes turned to Germany
China is still the world's largest
CO2 emitter, in front of the USA. The resulting environmental problems are assuming increasingly alarming proportions, forcing policymakers to set clear,
mandatory targets. These aim to increase energy efficiency and promote
the use of renewable energy. In this
process, the Chinese Government has
its eyes turned to Germany, which is
seen as the pioneer of the sustainable
energy era by the rest of the world.
Upon taking a closer look, however, it
becomes clear that our endeavors to
create a sustainable energy economy
here in Germany are also not advancing
rapidly enough.
Amendment to German
Renewable Energies Act takes away
the foundations for a sustainable
energy supply
This is largely because the political
framework fails to provide sufficient
support for achieving the targets. Although the German Government's coalition contract once again underlines
the crucial role of the heating market in
the success of the sustainable energy
era, in practice, policymakers are devoting more time and energy to the German Renewable Energies Act. We all
agree that there is an urgent need for
Draw on our strengths
Energy policymakers now want to turn
their attention to the heating market by
introducing new measures. Their success will depend on whether they manage to kick-start the modernization of
energy systems in existing buildings.
Our industry should not sit back and
wait for the outcome. We have to draw
on our strengths and take our own initiatives in order to shape the future ourselves.
Prof. Dr. Martin Viessmann
3
Rethinking business in
China
by Peter Tichauer
Editor-in-Chief of the magazine ChinaContact
Personal details
4
After training to be an offset
printer,
Peter
Tichauer
studied Sinology in Berlin and
Beijing and then worked for
many years in the field of German-Chinese
technology
cooperation. He has been
working for OWC-Verlag für
Außenwirtschaft GmbH for
nearly 20 years and has left a
distinctive mark on the economics magazine ChinaContact as editor-in-chief. ChinaContact is his "baby", and it
has meanwhile grown up.
Every month, the magazine
provides practical information
on the economic development in China and perspectives of German-Chinese
cooperation. Peter Tichauer
has lived and worked in
Beijing since 2006.
t the end of May, the European
Chamber of Commerce in China
presented their "Business Confidence
Report" for this year. The bottom line:
Europe's companies expect declining
profits. Is this the end of the "golden
age" for European companies in China?
Probably not. Indeed, given the slowdown in economic growth in China, it is
completely normal that companies are
no longer reaping the handsome profits
they did in the past.
A
Chinese economic policymakers have
set a target of 7.5 percent growth for
2014. Economists and observers have,
however, become skeptical since the
latest economic data were published.
Nevertheless, in spite of ups and
downs, it seems very likely that the
"more than seven percent" target will
be achieved by the end of the year, although various parties surmise that
statistics can always be persuaded to
reflect the wishes of policymakers.
After having grown accustomed to success and double-digit growth rates in
previous years, many people are apparently struggling to acknowledge that
China has entered a new period of
growth. At a certain level, it would be
almost abnormal to maintain growth at
the same rate as in the past and to continue accumulating excesses. That is
not what healthy growth is like.
Healthy growth has to be sustainable
and meet the needs of society. And this
means well-balanced development
across the country and provision of so-
cial welfare to the entire population.
Above all, the economy should not continue to expand to the detriment of the
environment. There has been talk of a
"green" approach to growth for a long
time. Now, the time has come for this
to be taken seriously. Indeed, Prime
Minister Li Keqiang has made clear that
economic growth will only be considered of value in the future if the consumption of resources per unit of GDP
is reduced. Raising energy efficiency is
therefore of vital importance, irrespective of the area of life in which it occurs.
The Premier can expect the support of
the people, as the polluted air in the
cities is quite literally "getting up their
noses".
This opens up an opportunity for innovative European technology leaders.
European expertise is in demand. It is
essential that companies identify and
exploit this potential rather than complaining about growing Chinese competition, and in spite of the fact that we
Europeans have helped Chinese companies grow into a serious threat in
many areas of business in recent years.
We need new business ideas on the
table that are tailored to the needs
of the Chinese market. Together with
solutions for a better environment.
GUEST ARTICLE/NEWS
First fuel cell unit in
operation
One of the first fuel cell units in Mecklenburg-Vorpommern, Northeast Germany, is being used by the Teterow municipal utility company. Developed in a
joint venture between Panasonic and
Viessmann, the unit was put into operation during a ceremony attended by
around 50 guests representing the
business community, the political establishment and local administration.
'We forget all too often that the sustainable energy era also needs to include heating,' affirmed Christian
Pegel, the Social Democrat State Minister for Energy, Infrastructure and
Land Development. 'While agonizing
over new installation rates and capacities, we often overlook the fact that
energy efficiency is a key component in
the sustainable energy era. There is no
need to produce a single kilowatt hour
of electricity or heat if it is not going to
be consumed. In other words, we cannot afford to let any energy generated
be wasted away,'
Whereas large-scale power plants release heat produced during power generation into the environment without
using it, combined heat and power generation systems take advantage ofsuch
Markus Dönges, Head of Product Sales Management at Viessmann, explained to Mecklenburg-West Pomerania's Minister of Energy
Christian Pegel (r.) how the fuel cell heating
device works.
energy. In fuel cells, electricity and heat
are produced with high efficiency. The
electricity is used to power electric appliances and the heat to provide home
heating and DHW generation. CO2
emissions are reduced by up to 50 percent in comparison with power supplied from large-scale power plants and
heat from boiler rooms. The operators
of a CHP system can also reduce their
energy costs by up to 40 percent,
mainly due to the costs saved on electricity.
Oettinger gets to
know Viessmann
fuel cell
EU Commissioner
Günther Oettinger
(on right) talking to
Manfred Greis.
EU Commissioner Günther Oettinger
learned about the Viessmann fuel cell
unit Vitovalor 300-P in the course of a
tour around the Hanover Trade Fair
"Energy". Viessmann Chief Representative, Manfred Greis, showed him the
innovative combined heat and power
generation system that heats and provides power to single-family homes.
Viessmann was the first manufacturer
to introduce a mass-produced product
of this kind onto the European market.
Greis pointed out that fuel cell units
make an important contribution to relieving the load on power grids. Also,
the environment benefits from this
technology because it reduces CO2
emissions drastically.
German-American
student exchange
At the closing event of the Second
Viessmann Sustainability Seminar in Allendorf (Eder), five teams of German
and US students presented interesting
projects on the topic of sustainability.
The young people had analyzed this
topic from different perspectives over
the course of a week.
The German-American student teams
had studied topics such as "The sustainable energy era in Germany and the
USA", "The path from a conventional to
a sustainable company" and "Less dependence on energy imports". They
jointly came to the conclusion that
there may be considerable differences
between the USA and Germany but
that the goal is clear, that is, to live in a
sustainable way. Prof. Viessmann also
made that clear in his speech: "There is
no alternative to sustainability."
The Dean of the University of Wisconsin Oshkosh (UWO), Dr. John Koker,
stressed in his address that the whole
of mankind is faced with the great challenge of finding a way of dealing with
our planet Earth that will offer future
generations an environment worth living in.
One important step is to sensitize
young people so that they develop a
commitment to sustainability and to
offer them the appropriate education.
The second joint seminar with students
from Oshkosh and from Viessmann is
therefore important and shows how
the cooperation between the UWO and
Viessmann is continuing well.
5
"red dot award" for
three products
First prize at the innovation competition of the
East Bavaria Technology Transfer Institute for
exceptional new developments: the heat pipe
collector Vitosol 200-T.
Innovation award
for Vitosol 200-T
The new heat pipe collector Vitosol
200-T, type SPL, received first prize in
an innovation competition for exceptional new developments during a symposium held at Regensburg-based
OTTI (East Bavaria Technology Transfer
Institute).
6
Three Viessmann products were
awarded the internationally renowned
"red dot award" for design excellence
this year. The Vitocal 300-A air/water
heat pump, the Vitotrol 350 wireless remote control, and Viessmann's comprehensive range of products were
awarded the prestigious prize by the
Design Zentrum Nordrhein-Westfalen.
"Viessmann's heating and energy systems feature a convincing and consistent design language, which underscores their quality and ensures their
robustness," praised the jury of 40 experts. A total of almost 5,000 products
were submitted to the award.
The new collector ensures economical
use of solar heat in heating networks
with collector temperatures up to
120 °C.
The pioneering heat pipe collector is
based on roll bond technology, which
uses pressure joining to grout two
aluminum panels. The points where the
heat pipe channels are to be formed
are first imprinted with a special paste
and then widened under pressure at a
later stage. The lower section of the
heat pipe is embedded into a vacuum
pipe and acts as an evaporator while
the upper section is used as a condenser in the distributor main. Six evaporator sections form a joint condenser.
Vitosol 200-T, type SPL, provides characteristics such as low pressure loss,
reduced maintenance costs, fast, easy
installation and high performance
levels. Thanks to its simple design, this
collector is suitable for use worldwide.
Awarding the "TÜV Approved IT-Service
Quality" certificate. This certificate proves that
the portal service is operated to a high standard and in an effective and efficient manner.
The German
technical supervisory
association certifies
Viessmann IT
Service GmbH
Viessmann IT Service GmbH has been
awarded the certificate for "TÜV (German technical supervisory association)approved IT Service Quality" for its service portal. It had already successfully
passed the pre-audit performed by the
Austrian technical supervisory association, TÜV TRUST IT, at the beginning of
2014. This certificate proves that the
portal service is operated to a high
standard and in a thoroughly effective
and efficient manner. "TÜV Approved ITService Quality" is based on performance characteristics that comply with
established stringent standards. This
seal of approval is only awarded if at
least 86 percent of the almost 80
quality requirements are given good
grades. It is valid for three years.
One of the three prize-winning products is the
air/water heat pump Vitocal 300-A.
"Award of Merit" for
Viessmann Canada
Harald Prell, Managing Director of
Viessmann Canada, was honored with
the "Award of Merit" at the "Annual
Business Conference" in the Canadian
city of Kelowna. This award is presented to people who have been particularly influential in the spread of hot
water heating systems within Canada.
Harald Prell has played an important
part in the development of norms and
standards and furthermore has earned
respect within the heating technology
industry for his development of training
and public relations measures.
The President of the
Canadian Institute of
Plumbing & Heating
(CIPH) presents the
award to Harald Prell
(r.).
NEWS
Award for
replacement part app
YEA participants
win certificates
The Viessmann replacement app came
away as winner of the first Mobile Business Best Practice Award. The award
was held within the framework of the
Mobile Business Forum hosted by the
Swiss St. Gallen University. Its focus
was on mobile business solutions supporting business processes rather than
on the functional uses of the applications.
29 pupils from the Edertalschule
Frankenberg secondary school received their final or intermediate YEA
certificates in the Viessmann Academy
in Allendorf (Eder). The abbreviation
"YEA" stands for "Young Engineer
Academy", an exemplary support
program for engineers.
The application enables Viessmann
trade partners to order the replacement
parts they need directly with the app –
regardless of whether they are in their
client's boiler room or sitting at their
desks. More than 25,000 replacement
parts can be accessed, and the user
can keep an overview with the app's integrated watch list.
A particularly helpful feature of the app
is that it displays error codes together
with a description of the possible
causes and measures for rectifying the
errors. To help the user identify the
right replacement parts, the app includes photos of many of them and
now also exploded views. The replacement part app can be downloaded freeof-charge. If users do not have a smartphone or tablet PC, they can start the
app on any computer with Internet access at www.viessmann.de/et-app.
With the award-winning app, more than 25,000
spare parts are accessible.
The Bavarian Minister of Economic Affairs, Ilse
Aigner (2nd from right), officially inaugurated
the new apprentice workshop in Hof. Also
present were Klaus-Jochen Weidner, business
development Hof, Dr. Harald Fichtner, Mayor of
Hof, Viessmann supervisory board member
Dr. Frank Schmidt and Alexander König, CSULandtag representative (from left to right).
Ilse Aigner opens
training workshop
in Hof
The new training workshop for
Viessmann Kältetechnik GmbH in Hof
was inaugurated in the presence of the
Bavarian Minister of Economic Affairs,
Ilse Aigner. The decision to create the
training workshop is an indication of
Viessmann's social responsibility at the
site in Hof. The strong connection to
actual work practice, targeted promotional measures and instruction as well
as supervision by the company's
experienced trainers help get the
apprentices off to a good start.
It is not only open to Viessmann apprentices, it is also open to apprentices
from other companies. Pupils and students can also have their first experience of working with machines, tools
and different materials here.
Viessmann started the project in 2011
as a collaboration between the Edertalschule and the Technical University
of Central Hesse (THM). The YEA
participants complete within two years
a program of 230 training hours that is
additional to the regular curriculum.
Topics include "Construction and commissioning of a robot" and "Project
documentation and presentation".
There are also lectures at the THM.
The students presented the results of
the YEA courses for the last school year
to parents, school representatives and
company management in the Infocenter of the Viessmann Academy.
Prof. Dr. Martin Viessmann expressed
his appreciation of the young people's
commitment. He thanked especially
the Managing Director of the Technical
University of Central Hesse, Prof. Dr.
Anita Röhm, the Head of the Edertalschule, Stefan Hermes, as well as all
the lecturers, teachers and members
of staff who are involved with the
Young Engineer Academy.
29 students in total were awarded
honors at the end of the ceremony;
15 received a certificate of completion
while the remaining 14 have only completed the first year and received an
intermediate certificate. Around 20
young people will join the Young Engineer Academy this year.
7
China – the land of endless
superlatives
From one of the poorest countries in the world to economic
superpower
he People's Republic of China has a population of over 1.3 billion inhabitants,
making it the most populous state in the world, and it has undergone impressive economic and social development in recent years. It used to be one of
the poorest countries in the world, where average life expectancy was 35 years
and the population frequently suffered famines. Today China is the largest
trading nation and has the second largest economy in the world, turning it into
an economic superpower.
T
8
Traditional and modern at close
quarters: View from one of
Beijing's temples onto the
capital's skyline.
9
Shanghai, the most important industrial city
of the People's Republic of China, has long
become a melting pot of different cultures.
10
MARKETS: CHINA
China is still the global front-runner in
cultivating rice – view of rice terraces in
the south of the country.
Geography
At around 9.6 square kilometers, mainland China is approximately as large as
the United States. With close to 20 million inhabitants each, Bejing and Shanghai are the largest cities, followed by
Hong Kong with about 7 million inhabitants. There are 18 different climatic
zones and the climate is thus as various
as the landscape, which ranges from
glaciers to desert: In the west, north
and north-east there is a distinct continental climate with cold winters and
hot summers, while in the south there
is a tropical climate with palm beaches,
in the desert areas an arid climate (with
less precipitation than evaporation) and
in Tibet a mountain climate.
Languages
In China a variety of languages is
spoken. The most common language is
known as "Mandarin". There are also
seven other Chinese languages or dialect groups that are sub-divided into
many separate dialects. There are over
50,000 Chinese characters in total and
to be able to read a newspaper over
3,000 are required.
aginary line divides China into two approximately equal parts. Only about 10
percent of the population live west of
this line, while in the eastern sector
around 90 percent live quite closely together, especially in urban areas.
The population
China's population density is 140 inhabitants per square kilometer. Although
the surface area of the country is huge,
the population is distributed very
unevenly across it as a result of geographical and economic factors: An im-
The male-to-female ratio in China is
118:100 in favor of the male sex. This
imbalance can be partly attributed to
China's one-child policy which has now
been relaxed. The one-child policy has
produced further social problems such
as a generation of only children and the
threat of an aging society. This is particularly true for the urban population.
The one-child policy is enforced less
strictly in country areas with the result
that the population there will age less
rapidly.
Heilongjiang
Harbin
Jilin
Shenyang
Xinjiang
Liaoning
Beijing
Nei Mongol
Dachang
Tianjin
Hebei
Qingdao
Shanxi
Ninxia
Shandong
Qinghai
Gansu
Xi‘an Henan
Jiangsu
Shaanxi
Xizang
(Tibet)
Anhui
Shanghai
Hubei
Sichuan
Chengdu
Chongqing
Wuhan
Hangzhou
Zhejiang
Jiangxi
Hunan
Guizhou
Yunnan
Fujian
Guangxi
Zhuangzu
Guangdong
Guangzhou
Hongkong
Hainan
While the west of China is only very scarcely
populated, the fast growing metropolises are
located in the east of the country.
.
11
The Chinese metropolises act like a magnet
especially for young people – view of
illuminated Hong Kong.
12
Urbanization
In 2013, 56 percent of the population,
i.e. 720 million people, lived in China's
cities. By the year 2030, this figure is
likely to rise to 900 million. Young
people in particular are attracted to the
cities because they see better opportunities there for their professional and
personal development. However, long
established city dwellers do enjoy more
privileges than the people who emigrate to the cities from the country. For
example, buying a car or an apartment
is difficult for people who have the
Appearances are deceptive: Due to the onechild policy in China, there is a threat of an
aging of society in the coming decades.
"country" stamp in their identity card.
Residents who have the "city" stamp
also have a clear advantage when trying to get health insurance and a school
place.
The dynamic urbanization of China is
causing huge problems. The rapid increase in real estate prices is only one
example. More serious problems are
the worsening environmental conditions, increasing traffic, shortage of
housing, a lack of qualified workers and
deficits in the infrastructure. The government knows that a socially balanced
and ecologically sustainable urban development is one of the crucial factors
for the stability of the country and is
therefore greatly interested in German
experience of urbanization. China and
Germany have therefore decided on a
joint work program for the promotion of
energy efficiency in buildings and cities
for the year 2014. "The German-Chinese
collaboration is working well", said
Stephan Kohler, President of the Board
of the German Energy Agency (dena).
MARKETS: CHINA
The German Energy Agency now
supervises over a dozen projects for
German-Chinese efficiency houses.
13
The economy
In 2013, China's gross domestic product was 8.25 billion US dollars. The
growth rate of the Chinese economy
was 7.5 percent, which represents a
high figure in international terms, even
if it is no longer in two digits as in previous years. As a result of the demographic development, growth potential
will probably be lower in the medium
and long term.
Despite its successful development to
date, China, as an emerging nation,
must make more efforts to solve many
pressing problems, such as those relating to environmental protection. The
Chinese government wants to create
sustainable growth through far-reaching reforms. Key topics are the stabilization of growth, social justice and the
participation of all sections of the population in economic and social development. Substantial reforms are being implemented with the aim of modernizing
The growth of the Chinese economy is to be
primarily attributed to the country's exports –
view of a container ship in the harbor of
Qingdao.
the economy. The Chinese economy
needs to be re-structured from an investment and export-oriented economy
to one that is directed more at the internal market. Present reforms are guided
by the need for stronger market orientation and a gradual withdrawal of state
offices from the micro-management of
economic issues.
A timid change is becoming visible in
China's energy supply – photo-voltaic field
in the middle of the metropolis of Shanghai.
The heating market in China
Using efficient, low-emission heating technology reduces air pollution
14
hina has recorded an annual
growth rate of ten percent since
1999. Even if the Chinese economy expanded at a slightly slower rate of 'just'
7.5 percent last year, great opportunities are still available to European companies in the land of silk and dragons,
particularly on the heating market. This
is because only buildings in the north of
the country are currently equipped with
heating systems, primarily district heating, even though temperatures also fall
below freezing in many other parts of
China in winter.
C
Increase in the need for comfort
A burgeoning middle class has emerged
in cities, notably in the affluent regions on
China's east coast and along the Yangtze.
The desire for comfort has increased at
the same pace as material prosperity
and, consequently, people wish to have
heating systems for the cold winter
months. Decades of experience in handling the widely used coal-based town gas
and a large number of cities connected to
the natural gas network offer excellent excellent opportunities for massive sales of
gas-powered heat generators.
Coal burning needs to be greatly
reduced
Second to district heating, natural gas
is by far the most important energy
source in the Chinese heating market;
fuel oil is used very little. Coal is still
very predominant for district heating in
the regions with traditional heating in
the north of the country. However, the
Chinese government is striving to reduce significantly the environmental
pollution caused by burning coal, particularly in highly populated areas, as
part of its environmental policy. As a result, a switch from coal to natural gas is
planned for district heating in major
cities over the next few years.
Challenges presented by
increasing urbanization
Increasing urbanization will ultimately
stimulate growth on the heating mar-
ket. There are already more than 100
cities with over one million inhabitants
in today's China. Whereas 85 percent
of the Chinese population still inhabited
rural areas back in 1950, today more
than half of all Chinese live in cities. An
end to the urbanization is not yet in
sight. Hundreds of millions of people
will flock to the major cities over the
next decades.
Environmental awareness among
the population
It is not only the government in Beijing
which is seeking to reduce environmental impact through different political measures over the next few years.
The general population has also developed awareness of environmental issues since the effects of air and water
pollution have caused a considerable
reduction to their quality of life. In a
similar way to people scrutinizing
weather forecasts in the west, glancing
at air pollution apps on smartphones
has become part of a morning routine
MARKETS: CHINA
for many people in China's major cities.
Pollution from particulate matter gets
directly into the blood stream via the
lungs with heavy metals adhered to
particulates. By 2017, the aim is to
achieve a 25 percent reduction in such
pollution in the Beijing metropolitan
area compared with 2012 to make life
more bearable for inhabitants.
Renewables on the advance
Renewable energies are gaining in importance in China, particularly for
power generation. In absolute terms,
China already leads the field with more
than 300 GW installed output, ahead of
the US at 164 GW and Germany at
around 80 GW. Much of the energy
required for electricity and heating continues to come from coal combustion.
There are still large coal deposits in
China, even for the long term. This is not
the case with natural gas or crude oil.
More primary energy from 'clean'
natural gas
In addition to expanding renewable
energies, China is also striving to obtain
a larger part of its primary energy from
'clean' energy sources, especially imported natural gas. Around eight percent of energy requirements are to be
generated from natural gas by 2020; it
currently accounts for four percent.
Coal is still a very dominant source of energy in China; its use however is to be reduced
considerably within the framework of Chinese environmental policy.
Large shale gas deposits
Like the US, China has significant shale
gas deposits. However, unlike the US,
China cannot count on a surplus supply
of gas due to its chronic water shortages since large quantities of water are
required to extract shale gas through
fracking.
Increasing gas imports
The acute water shortage is the reason
why an increasingly larger proportion of
gas is imported from neighboring countries Turkmenistan, Kazakhstan, Uzbekistan, Myanmar and, in the future,
Russia in addition to extracting conventional natural gas in China itself. Large
quantities of liquefied natural gas is
also imported from Australia and other
countries in the Asia-Pacific region, particularly to major cities and industrial
areas along the coastal regions.
State controlled price increase
The importance of natural gas as a resource is also clearly reflected in the
prices which the government stipulates
for this fuel source and which are increased on a continuous basis. This is
one of the main reasons why exceptionally energy-efficient technology is in
demand, meaning that the condensing
boiler segment is experiencing strong
growth.
The Chinese government would like to
reduce the share of fossil fuel sources with
partly gigantic projects. In 2006, the world's
largest hydropower plant went into operation
with the inauguration of the Three-CanyonDam with a generator output of 18.2 GW.
15
Managing Director Torsten Dietze and his team in front of the Viessmann China Center in Beijing.
Viessmann in China
Present on the Chinese market since 1997
16
hina is the most populous country
in the world and has one of the
most dynamic heating markets. It
stretches over a surface double the
size of the EU.
C
Incentives for future growth
Progressing urbanization, an improved
gas infrastructure and the increasing
demand for modern comforts from the
rapidly growing Chinese middle class
will continue to be the most important
drivers for growth in this market in the
coming years.
Established in all the
important cities
Viessmann has branch offices in the
capital Beijing, in the old imperial city of
Xi’an, in the mega-city of Shanghai, in
the former British colony of Hong Kong
and in Nanjing, the metropolis in the
boom region of the Yangtze delta. The
country's most important markets are
served from these hubs via specialized
wholesalers and competent heating
system contractors.
Each province is a separate market
The market situation in China is quite
different from Europe. This is mainly
due to climatic differences and also to
the widely varying economic development in the provinces. Each region
therefore is actually a separate market.
The sales and distribution team needs
to speak to each customer individually
and to adapt to the widely varying conditions in each region. The distribution
chain can comprise two, three or even
four steps.
Advice from technical experts
The situation with regard to the
competition is also quite different
from one region to another. Chinese
homeowners have a choice between
more than 100 different highly competitive brands when buying a heating system. Viessmann therefore supports
their trade partners by building up an
interregional network of shops where
Chinese customers can consult trained
technical advisers.
MARKETS: CHINA
The Viessmann production and sales site in
Beijing was opened in 2002 according to
old Chinese tradition with a red ribbon
ceremony.
Viessmann has been established on the
Chinese market since 1997 and since
then has acquired a good reputation especially among the technical advisers.
Part of the workforce still consists of
employees who were in at the start.
Many trade partners have also been
collaborating with Viessmann over a
long period of time now. Hotels, airports, hospitals and international businesses were the chief customers in
the early years, buying mainly industrial
boilers.
Production line for
wall-mounted gas boilers in Beijing
Since the middle of the 2000s, the fastgrowing market for wall-mounted gas
boilers has also been served, with a
production line at the site in Beijing.
This site produces goods that are
adapted to the special requirements of
the Chinese market.
Production of solar vacuum tubes
in Dachang
In addition, there is now a solar vacuum
tube plant at another production site in
the area of Dachang. This economic region lies about 30 kilometers east of
Beijing and is notable for its rapidly
growing infrastructure and its proximity
to Beijing Airport and to the freight seaport of Xingang.
open a plant for the production of solar
vacuum tubes which are used in highefficiency solar collectors. Today, Viessmann is the world's largest manufacturer of solar vacuum tubes that work
on the heat pipeprinciple. Many other
large businesses have now set up production sites close to the Viessmann
plant because of the favorable investment conditions there.
In 2009, the Viessmann Group in Dachang was the first foreign investor to
The team of the Viessmann plant in Dachang
which opened in 2009: Vacuum tubes for
solar collectors are produced here near the
Chinese capital.
17
Beijing – the capital of China
18
Almost 20 million people live here – and that figure is growing every day
eijing, the capital city and political
center of the People's Republic of
China, can look back at three thousand
years of history and is heir to a unique
cultural inheritance. Almost 20 million
people live in the 16,800 square kilometers covered by the capital's administrative area. The city's nucleus comprises eight districts where ten to eleven million people live. The exact figure
is practically impossible to ascertain because of the many migrant workers
who come to Beijing from all over
the country. Beijing lies on average
63 meters above sea level in the
north-east of China. The outer edges of
the Gobi desert can be seen to the
north-west of the city.
B
Economy and industry
Since the beginning of economic reforms
in the year 1978, Beijing is no longer just
the political and cultural center of China.
Today two thirds of all employees there
work in the manufacturing sector. Many
important branches of industry were established in the satellite towns. Industries such as the electronics industry,
mainly concentrating on computers and
cell phones, automobile manufacturing
and energy systems are situated here.
Agriculture and service industries also
play a role and similarly give work to millions of people. The enormous growth in
economic power has led many foreign investors to establish factories in China,
including several well-known German
automobile companies. The Viessmann
Group has had its own sales company in
Hong Kong since 1997; in 2001 a new
production and sales site was set up in
Beijing and in 2009 a production site
making solar vacuum tubes for solar collectors was inaugurated in Dachang.
Transport, culture and science
Beijing came to the attention of the
world in 2008 as a result of the Olympic Games and is an important international transport hub. As well as the
capital's international airport in the
north-east of the city, there are intercontinental rail connections to Europe
via the Trans-Siberian Railway. Urban
development is planned in rings around
the city, as in Moscow. The underground railway network and multiple
ring roads, arterial roads and highways
are designed to deal with the huge
amount of traffic. Bicycles were for a
long time immensely important as
a means of transportation within the
city but they are now being replaced by
automobiles. Beijing University and
Tsinghua University are the most
famous of the many universities in
Beijing. The Chinese Academy of
MARKETS: CHINA
Sciences is also very well-known, along
with a number of subordinate research
institutes.
Numerous tourist attractions
Beijing is a popular tourist destination,
offering many theaters, museums and
historic buildings. Landmarks not to be
missed are Tiananmen Square, the Forbidden City and the New and Old
Summer Palace, to name just a few.
The former Imperial Palace, declared a
World Heritage Site by UNESCO in
1987, is situated in the Forbidden City.
There are further sites of interest close
to Beijing, such as the Imperial tombs
from the Ming dynasty and the Great
Wall.
The Chinese capital Beijing offers a multitude of cultural sights to millions of tourists from all over
the world – the picture shows the entrance to the Forbidden City.
19
The Chinese Wall, which is very easy to get to from the capital for example by bus, is a popular
destination for tourists to Beijing.
The standard of living of the average city dweller in China is not yet comparable to that in Central Europe. However, the means of transport that is so
typical of China, the bicycle, is increasingly being superseded by cars, for example.
20
"Sky Soho" will be the new iconic
symbol of Shanghai
A fascinating combination of futuristic architecture and forward-looking design
t is destined to become the new iconic
symbol of Shanghai. Sky Soho is a fascinating combination of dynamic, futuristic architecture and forward-looking design, with curved walls that from some
angles suggest the form of a canyon.
I
covering 5,000 sqm will also be built
here.
Impressive size
Designed by the British architect Zaha
Hadid, the complex covers almost
350,000 square meters and is directly
adjacent to Hongqiao airport and Shanghai's city center. It will be used for office
and business accommodation and
30,000 sqm will be taken up by retail
outlets and restaurants alone. A cinema
Sustainable architecture as a visual
experience
With the design for Sky Soho, the architect has broken new ground. Twelve
buildings stand on a piece of ground
480 meters long and 250 meters wide
and are connected to one another by 16
bridges. This creates a branched network of spaces that presents a unique
visual experience to the observer. At
the base of the "canyon", there is an
area called the "Sunken Garden". These
7,000 sqm of "garden" offer a mix of
public places and spaces for retail outlets. The future-oriented, sustainable
concept of Sky Soho ensured that the
project has already been issued with a
LEED (Leadership in Energy and Environmental Design) pre-certificate.
An integrated concept of building
envelope and systems engineering
The integrated concept of building
envelope and systems engineering ensures low energy demand. The complex will be heated by three Viessmann
hot water boilers of 3.5 MW and three
of 4.5 MW. They are characterized
by their high levels of efficiency and
MARKETS: CHINA
The architecture of the Sky Soho is – depending
on the angle – supposed to remind you of a
canyon.
operational reliability as well as their
long service life.
The overall concept includes an air purification system and a green space
covering 30 percent of the surface
("Green Office") as well as environmentally friendly building materials.
The inauguration of Sky Soho is
planned for 2015. Like the Lotte World
Tower in Seoul, this is another architectural monument in East Asia that benefits from Viessmann technology.
21
30,000 sqm of the new building complex are
allocated for retail shops and restaurants. A
5,000 sqm cinema is also going to be built.
MARKETS: CHINA
The architecture of the Sky Soho is – depending
on the angle – supposed to remind you of a
canyon.
operational reliability as well as their
long service life.
The overall concept includes an air purification system and a green space
covering 30 percent of the surface
("Green Office") as well as environmentally friendly building materials.
The inauguration of Sky Soho is
planned for 2015. Like the Lotte World
Tower in Seoul, this is another architectural monument in East Asia that benefits from Viessmann technology.
21
30,000 sqm of the new building complex are
allocated for retail shops and restaurants. A
5,000 sqm cinema is also going to be built.
Inauguration of a new training and
22 sales center in Faulquemont
Heating and cooling system powered exclusively by renewable energy
n the presence of high-ranking representatives from the world of politics
and economics, a new training center
was inaugurated in Faulquemont,
France, in June. The center also houses
the offices of the Viessmann France
sales organization.
I
Increased training capacity
The French market, Viessmann's second most important market after Germany, has grown steadily in the past.
For this reason, a new training center
was needed. The aim of the new center
is to provide our French trade partners
with an even better grounding in the
growing spectrum of efficient heating
systems and heating systems powered
by renewable energy sources. In addition to the new center in Faulquemont,
Viessmann also has information
centers in Allendorf and Berlin. Furthermore, training programs are offered worldwide by all of the sales offices. Over 90,000 employees per year
take advantage of the programs available from the Viessmann Academy.
Compliance with high sustainability
standards
As is the case for all other new buildings constructed by the Viessmann
Group, sustainability has been paramount right from the planning stage.
Viessmann has developed its own standard for this purpose, which is based
on internationally accepted guidelines
such as LEED (Leadership in Energy
and Environmental Design) or the
DGNB standard (German Sustainable
Building Council). It applies to both the
use of renewable energy sources and
the materials used to construct the
building envelope. Heating and cooling
is exclusively powered by renewable
energy. A reverse-operation industrial
heat pump made by KWT, a Viessmann
Group company, heats or cools as
required with environmental energy
extracted from both the soil and ambient air.
100 solar collectors for heating and
cooling
In addition, the building is equipped
with more than 100 thermodynamic
solar collectors, which span the building like a bracket, giving it an attractive
architectural design. The center
faces east/west so that it can harness
the maximum solar energy potential
throughout the day. The energy generated in this way is used for DHW gener-
COMPANY
The new training and sales center in
Faulquemont meets the highest sustainability
standards (on the left).
ation and transformed by an absorption
cooling device to cool the building.
Supply peaks that exceed the building's
day-to-day energy requirements are
stored in a 5,000 liter buffer cylinder or
use the neighboring production plant as
a heat sink. In addition,the heat generated by the equipment in the training
rooms is also fed into the system.
Prof. Dr. Martin Viessmann
emphasized in his speech
the close partnership with
the French customers.
Handing over the symbolic key card (from left
to right): Claude Gemelli (Managing Director
Viessmann France), Pauline Mispoulet (President of the building trades association GESEC),
Annette Viessmann, Michel Heuzé (head of the
district authority of the Departement Moselle),
Jean Pierre Masseret (President of the
Regional Council of Lorraine), Prof. Dr. Martin
Viessmann and François Lavergne (President
of the municipal district of Faulquemont and
Vice-President of the General Council of
Moselle).
Inauguration ceremony with over
200 guests
In his official opening speech to more
than 200 guests, Prof. Dr. Martin Viessmann expressed his heartfelt thanks to
all people involved in planning and
building the center and addressed the
company's French customers: "Our excellent collaboration forms the basis for
our mutual success; it is also a fundamental prerequisite that has enabled us
to construct the center."
23
After the official ceremony, the guests
were invited to go on tours in the new
building. A highlight of the tour was a
visit to the energy center on the upper
floor.
New Viessmann Innovation Center in
Allendorf (Eder)
Construction work has started at the company's headquarters
ifty million euros are being invested
in the construction of a new Viessmann Innovation Center at Viessmann's
headquarters in Allendorf (Eder). It is
planned as a research and development
center with the aim of promoting interdisciplinary and creative working in the
spirit of the company’s „climate of innovation“ claim, as the technological
pioneer and pacesetter for our sector,
Viessmann has continually set milestones of heating technology. Through
the strategic decision to build a new
technical center, the company is pursuing the objective of securing and
further extending its lead position.
F
24
Concentration of development and
innovation activities
The new building has been designed as
the innovation center for all sectors involved in the development of new products. In this center, all development and
innovation activities will be concentrated, made transparent and optimized.
The cross-functional relationships between the different R&D departments
will be intensified by bringing together
the production of prototypes and the laboratories under one roof. The Viessmann
Innovation Center will function as the
central link between research and development, product and quality management, and series production.
Development from an initial idea to
readiness for series production
"The new center will ensure the continuous improvement of both development
processes and product quality and efficiency," explains Supervisory Board
Member Dr. Klaus-Peter Kegel. Indeed,
in one section of the Viessmann Innovation Center, system and component
testing will be carried out alongside development from the prototype through
to series production readiness. To attain
maximum flexibility, over 100 universal
developmental testing stations and
more than 200 lifetime test rigs are available. They enable measurement and
analysis of performance, exhaust
emissions, and noise emissions of different kinds from heat generators and combined heat and power generation systems. In addition, approval tests for
national and international norms or
labels and practice-oriented endurance
tests can be carried out here.
Own seminar rooms for staff
training
Short distances within the technical
center make collaborative working between departments considerably easier.
Elaborate sound insulation measures
have been installed within the central
hall of the complex so that team
sessions or presentations can be held directly at the test facilities. The Viessmann Innovation Center has its own
seminar rooms where staff, for example
from the Viessmann sales department,
can be trained during the development
phase for the market launch of new
products. Completion of the Viessmann
Innovation Center is scheduled for 2017.
Commitment to the location
This measure is a major investment in
the future of the company. At the same
time, it is another demonstration of our
support for the location and of our intention to safeguard jobs in Allendorf.
External view of the new Viessmann
Innovation Center at the Allendorf site.
View inside the ice
storage system of the
Viessmann energy
center..
Heat pump with ice storage system
added to energy center
Innovative technology for heating and cooling
isitors to Viessmann's headquarters in Allendorf (Eder) can
now experience the company's pioneering ice storage system technology
in operation as a system with a heat
pump and ice storage cylinder has
been installed in the energy center. The
ice storage system provides an exceptionally innovative alternative to
geothermal probes and is suitable for
use in places where a geothermal
probe borehole is not possible or would
be too time-consuming and costly.
V
Using crystallization energy for
heating
The ice storage system consists of a
tank filled with water, where heat from
the ambient air and solar radiation is collected and provided to the heat pump for
heating purposes. If the temperature in
the cylinder drops below zero, the freezing of the water is used to generate
more heat, hence the name ice storage
system. When water is transformed into
ice, the same amount of energy is released as is needed to heat that quantity
of water from 0 to 80 degrees Celsius.
Suitable for heating and cooling
This new system is used to heat the
info center and cool the computer
center. It also serves training purposes
The system in the energy center
consists of the ice storage system
and a heat pump Vitocal 350-G Pro
with a capacity of 27 kW.
– the ice storage system is open at the
top, so visitors can get an idea of how it
works in real operations.
25
Egbert Tippelt, Product Sales Manager at Viessmann Deutschland GmbH, gave a talk on "The Challenge of Sound".
Fifth Viessmann Heat Pump Forum
220 industry professionals catch up on the latest trends
he Viessmann Heat Pump Forum
was held at the company's headquarters in Allendorf (Eder) for the fifth
time. Renowned experts gave talks to
approximately 220 industry professionals from throughout Germany. In
addition, two new products were presented — an ultra-quiet air/water heat
pump and a hybrid heat pump device.
T
26
Considerable potential of dual-mode
and hybrid systems
The guests were welcomed by
Viessmann supervisory board member
Dr. Frank Schmidt and Managing Director of Viessmann Deutschland GmbH,
Dr. Frank Voßloh. Next, the Managing
Director of the German Heat Pump Association
(Bundesverband
Wärmepumpe), Karl-Heinz Stawiarski, gave a
presentation outlining the considerable
potential of dual-mode and hybrid systems during a modernization. Both the
Energy Saving Ordinance EnEV 2014
and the planned ErP (Energy related
Products) labeling open up great opportunities for heat pump technology,
underlined Uwe Fröhlich, a specialist
trainer from the Viessmann Academy.
His talk was suitably titled: "Groundwork
laid for the success of heat pumps".
Heat as a fundamental need
Michael Beckmann, Product Manager
Solar at Viessmann, had chosen an unusual topic for his talk. He referred to
Maslow's hierarchy of needs to explain
the importance of heat for cultural development, technological progress, and
individual performance and wellbeing.
The agenda also included a presentation on overall concepts for energy
provision; Ulrich Schmack, Managing
Director of Viessmann subsidiary
MicrobEnergy GmbH, talked about
technology for integrated power consumption, generation, and storage systems.
Innovative ice storage technology
The innovative ice storage system
provides a new way of efficiently operating heat pumps. Bernd Schwarzfeld,
Managing Director of BZW Ökoplan,
presented the potential of ice storage
technology for the planning of neighborhoods. Another presentation titled
the "The Challenge of Sound" by Egbert
Tippelt, Product Sales Manager of
Viessmann Deutschland GmbH, focused on the noise generated by heat
pumps.
The heating market – huge
energy efficiency potential
Dr. Andreas Bühring, Head of Development of Viessmann Wärmepumpen
GmbH, provided information about the
products scheduled to enter the market
in 2014. The President of the Federal
Association of Germany House, Energy, and Environmental Technology
(BDH), Manfred Greis, gave a talk focusing on the "Role of Heating Technology in the Sustainable Energy Era". He
emphasized that the heating market, as
the largest consumer of energy, has
huge energy efficiency potential, which
should exploited as a matter of urgency
to secure the success of the sustainable energy era.
Seminars on the second
day of the event
On the second day of the event, the
participants – predominantly trade
partners – had the opportunity to focus
on topics of their interest, choosing
from a selection of nine workshops.
Trainers from the Viessmann Academy
held practice-oriented sessions informing them about diverse aspects of heat
pump technology.
COMPANY / NEW MEDIA
Viessmann at career portals
Human resources marketing and recruitment via social media
ccording to a study by the German
Federal Association for Information Technology, Telecommunications, and New Media (BITKOM),
one Internet user in four refers to employer rankings in the Internet when
searching for a new job.
A
Present in all key media
To recruit qualified young talent, it is essential that the company is active in the
media that dedicated young people use
to obtain information about potential
employers and vacancies. For this reason, Viessmann is present at "Xing", the
German-language social network, "LinkedIn", the English-language portal, and
at the employer rating portal "Kununu".
27
Image as an attractive employer
At these websites, the company is
presented as an attractive employer
that offers excellent job prospects to
competent and dedicated candidates
— with considerable success.
Above-average rankings
At "LinkedIn" alone, more than 6,000
people subscribe regularly to the Viessmann news stream; the messages are
directly displayed on their opening
screens. We are also delighted with the
feedback from Internet users. They
consistently rate the company well
above average.
Internet users assess Viessmann very
positively and therefore confirm that the
company is an attractive employer.
The new pellet boiler Vitoligno 300-C
is the convenient, efficient solution
for wood fuel heating in new builds
and existing buildings.
PRODUCTS
Vitoligno 300-C: Compact, fully
automatic pellet boiler
Honored with Vorarlberg innovation award
itoligno 300-C is a compact, fully automatic pellet boiler
for single- and two-family homes which particularly impresses due to its degree of efficiency of up to 95.3 percent.
V
Compact dimensions
Compact dimensions make it easier to transport and install in
small spaces. All connections are positioned on the upper
part of the boiler while all components can be accessed at
the front for maintenance, allowing the boiler to be fitted directly onto the wall and into corners. This leaves more space
for storing pellets, for example. The combustion air can either
be channeled out of the boiler room or through an air-exhaust
system in balanced flue operation.
Flexible fuel feed
The pellet boiler can be loaded either automatically or by
hand. It is equipped with a suction system for removing pellets from storage automatically as standard. The suction
motor used is already integrated into the boiler. Switching to
manual loading is quick and easy, enabling the user to feed
the boiler from standard pellet sacks or a pellet storeroom or
hopper.
Fully automatic operation
The boiler is operated fully automatically and all surfaces exposed to ash are self-cleaning. The ash is compressed by the
automatic ash removal system and the ash compartment
only needs to be emptied once or twice a year. The ash is very
easily removed without the surrounding area getting dirty
thanks to the enclosed compartment.
Controller with graphic display
Activated by atmospheric conditions, the Ecotronic controller
has a programmable graphic display with multi-line plain text
display. Up to three heating circuits can be switched on in the
standard design. The integrated electronic guide ensures that
the boiler is easily configured for initial commissioning. The
boiler features full, menu-guided operation with plain text display. Offered as an accessory, the wireless remote control
with touch display enables users to obtain all information and
use all functions while in the living room. Remote control will
also be available on a smartphone app from spring 2015.
Honored with Vorarlberg innovation award
The Austrian federal state of Vorarlberg very recently honored
the pellet boiler with its innovation award, regarded as the
biomass heating 'Oscar' far beyond Austrian borders. The
award has been presented every two years for almost three
decades.
Advantages for trade partners
` Space-saving installation thanks to corner or wall mounting
` Optional open or balanced flue operation
` Easily transported thanks to compact dimensions
` Fast, secure mounting due to integrated electric return
flow temperature boost
` Flexible fuel feed as user can select between suction system or manual filling
` Simple initial start-up procedure due to start-up procedure
guide in the controls
` Maintenance- and service-friendly thanks to easy access
to all maintenance-relevant parts through front
Advantages for owners
` Low fuel consumption due to high degree of efficiency,
modulating mode and intelligent buffer storage management
` Low power consumption thanks to automatic ignition with
ceramic heat element
` Optimum convenience due to automatic combustion
chamber ash removal, long cleaning intervals
` High operational reliability thanks to stainless steel finned
grate and rotary airlock feeder (full anti-burn-back protection)
` Easy operation using Ecotronic controller and optional remote control
Technical specifications
` Heat output of 2.4 to 8 kW or 2.4 to 12 kW
` Degree of efficiency up to 95.3 %
` Modulation range 1:3
` 20-liter ash compartment
` Pellet hopper capacity: 32 kg
29
Vitocal with Vitovent 300-F
Compact building energy center with heat pump and ventilation unit for
single-family homes with low heat demand
he compact building systems control panel with a heat pump and an
integrated ventilation unit combines all
functions in a condensed space: heating, cooling, ventilation, and DHW generation.
T
Inverter-controlled compressor
adjusts output
The heat pump features an invertercontrolled compressor which adjusts
its output to the building's heat demand. The heat pump output thus remains consistently high even when
outside temperatures are low. The inverter also saves electricity since it is
speed controlled.
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Up to 98 percent
heat recovery
The ventilation module maintains the
air exchange rate of up to 280 cubic
meters per hour required to ensure the
health of occupants and preserve the
building fabric. Practically no heat is
lost in the process, because the unit recovers up to 98 percent of the heat
from the extract air and channels it
back into the rooms together with
fresh air. In a passive house, the system combination can also be operated
as hot-air heating with an optional hydraulic reheating coil warming the intake air. The ventilation module forms a
compact unit with the heat pump in a
matching design and colors.
Operating the heat pump and
ventilation using a controller
All settings for the heat pump and
ventilation are made on the controller. If
required, the system can also be operated using a smartphone app or remote
control.
The controller can also manage the use
of self-generated electricity from a
photovoltaic system, reducing electricity costs.
Patented combination wall bushing
Only two outside wall penetrations are
required with the patented combination wall bushing for the heat pump
and the building intake and extract air.
Normally, four air system bushings are
required – two for the heat pump and
two for the ventilation unit. A careful
channeling of air streams reliably prevents the extract air from being sucked
back in, i.e. there is no recirculation of
air.
Module system and accessories
for individual combinations
Like the ventilation module, the heat
pump is available in three different capacity sizes. A suitable combination can
thus be configured for every building.
Compact system combination between heat
pump Vitocal 200-A and ventilation system
Vitovent 300-F for heating, cooling, ventilation,
and DHW generation.
Offered as an accessory, the flexible
flat plastic duct system guarantees a
fast, easy, customized adaptation of the
whole ventilation system to the exact
requirements of the installation location on site.
Advantages for trade partners
` For low-energy buildings and passive
houses (passive house-certified)
` Ten versions for precise adaption to
the building concerned
` Only two outside wall penetrations
required
` Simple transport thanks to separate
modules
` Quick and easy to install due to comprehensive range of accessories
Advantages for owners
` Low space requirement
` Low energy costs thanks to up to
98 percent heat recovery in the
ventilation unit
` High efficiency and low power consumption even in partial load operation
` Ambient air always clean and fresh
` Easy, menu-guided operation of heat
pump and ventilation using a combined controller
` Optional remote control via app or
radio available
` Use of solar power possible
Technical specifications
` Heat outputs of 3.2 to 10.7 kW
` Cooling capacity of 4.2 to 12.8 kW
` CoP (heating) up to 3.8 (as per EN
14511 when air 2 °C/water 35 °C)
` Flow rate (ventilation) up to 280
cubic meters/h
Pyroflex SRT is designed for
continuous operation at full load;
depending on the application, it can
produce hot or heating water or
steam and also heat up thermal oil.
Pyroflex SRT
Biomass boiler for industry, trade and municipal authorities
yroflex SRT has been developed to
generate heat, hot water and
steam from solid biomass. This biomass boiler can be adapted to different
uses and a wide range of different
wood types thanks to its modular construction.
P
Depending on its characteristics, the
boiler may be used to generate steam,
hot water or high temperature water,
and even heat thermal oil. Designed for
continuous operation at full load with
an output of up to 13 megawatts, it is
particularly suitable for heating large
building complexes and generating process heat in industrial enterprises.
Flexibility in choosing fuel type
The boiler's step grate is divided into
five separate grate and combustion air
zones. Different grate speeds and primary air flow rates can be configured
for each zone, allowing the boiler to use
moist, high-ash, and non-homogeneous fuels. The moisture content may be
up to 55 percent without any losses in
performance, enabling forest wood
chips, green waste, bark, poplar, rootstocks, and wood cuttings from landscape maintenance to be incinerated.
Complete solutions from a single
source
Complete solutions are supplied for
automated heat generation using such
fuels: discharge from hoppers and
bunkers, automatic ash removal systems, exhaust systems, cyclone and
multicyclone separators and electric
filters. Devices are also available for remote monitoring and maintenance.
Advantages for trade partners
` Wide range of uses
` Designed for continuous operation
(over 8,000 full load hours per year)
` Performance guarantee up to 55 percent water content
` Complete system technology with
matching components from a single
source
Advantages for owners
` Highly flexible in type of fuel used
` Output modulation for low fuel costs
` Low-emission three-pass boiler with-
in legal limits
` Highly robust thanks to reduced
stress on components and fireclay
` Ash removal using augers or ash
containers
` Optimum pneumatic boiler cleaning
Technical specifications
` Outputs between 850 and 13,000
kW
` Modulation range between 25 and
100 percent
` Exhaust temperature under 190 °C
at full load
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Vitomax 300-HS is a high-pressure steam
boiler for producing up to 26 tons of steam
per hour.
Vitomax 300-HS
Highly efficient, high-pressure steam boiler with low emissions
he high-pressure steam boiler Vitomax 300-HS is primarily designed
for use in industrial plants where large
volumes of steam are required on a
continuous basis. It is used in places
such as food and drink processing
plants and refineries.
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Low NOx levels and high degree of
efficiency
With its large flame tube and watercooled burner opening, this boiler exceeds legal requirements for lowemission combustion. It can be easily
operated with light or heavy fuel oil, bio
oil or natural (bio) gas. Irrespective of
the fuel used, it delivers an output of up
to 26 tons of steam per hour.
Thanks to its large steam releasing surface, a high steam quality is achieved
with low residual moisture content.
The boiler does not require firebrick
lining thanks to its special structural
design. The burner opening and the
rear flue gas bend are water-cooled,
guaranteeing a constant temperature
with low NOX levels around the burner
head.
Customized system concept design
The boiler is also equipped with a secondary connecting piece each for a
safety valve and fill level gauge. In addition to the standard supply package
with fittings, combustion system,
measurement and control technology,
feedwater pumps, and a Vitocontrol
controller, a whole range of peripheral
equipment is also available, from a
work platform to a water treatment
system, individually tailored to the
operator's requirements.
Easy maintenance – low operating
costs
The boiler has inspection points and access openings for inspecting all key locations in the system. As a result, it
features the longest possible inspection intervals for high-pressure boilers.
The easy-to-open boiler doors and a
cleaning door on the boiler rear simplify
maintenance, thus helping to keep
costs down.
Advantages for trade partners
` Time-saving installation and commissioning as no firebrick lining required
` Servicing-friendly thanks to easy-to-
open inspection points
accessories and
complete systems engineering from
a single source
` Additional connecting pieces and optional left-hand design possible
` Design in line with all trade association agreements
` Comprehensive
Advantages for owners
` High efficiency and economical fuel
consumption
` Emissions within legal requirements
` Integrated steam dryer for optimum
steam quality
` Longest possible inspection interval
of three years can be achieved
Technical specifications
` Output of 5 to 26 t/h
` Degree of efficiency over 95.5 %
` Pressure stages of 6 to 25 bar
` NOx emissions:
< 70 mg/m3 flue gas for natural gas
< 150 mg/m3 flue gas for fuel oil El
PRODUCTS
TECTO Compact
Cold rooms in standardized sizes
wide selection of the new TECTO
Compact refrigeration and freezer
rooms are now available in standard
sizes. Their footprint can be adjusted to
individual requirements at 300-millimeter increments, thus providing short
delivery periods and allowing projects
to be implemented on short notice. The
tongue and groove instant assembly
system with self-centering, eccentric
turnbuckles ensures that rooms can be
installed in no time.
Advantages for owners
` Time-tested quality at an attractive
price
` Quickly available
` Low power consumption thanks to
tailored components and highly
effective heat insulation
` Silicon-free joints save costs for
installation and maintenance
Advantages for trade partners
` Simple order placement thanks to
compact dimensions
` Short delivery periods
` Instant assembly system for time-
Technical specifications
` Temperature range from - 25 to
+ 60 °C
` Width between 1,800 and 3,600 mm
` Depth between 1,200 and 6,000 mm
A
saving installation
` Variable door position
TECTO Compact cold rooms are available in a
large selection of standard sizes.
e-Visio
New refrigeration unit combines product display with high turnover rates
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he new refrigeration unit integrates
two centrally refrigerated shelves
into a compact cabinet. 30 percent less
floor space is required in comparison
to conventional back-to-back configurations. Despite the smaller footprint, the
T
unit is still able to display a greater range
of products and a greater number of
items.
Thanks to its lightweight, transparent
design, the 360 degree glass surface
provides the largest possible product
display surface. This new refrigeration
unit can be set up in half the time
needed for conventional designs.
Advantages for owners
` Optimized floor space
` Maximum view of products
` More options for market layout planning
` 50 percent faster set-up times in
comparison to back-to-back configurations
Technical specifications
` Outside length: 1,250/2,500 mm
` Outside height: 2,010/2,210 mm
` Outside depth: 1,410 mm
The new e-Visio refrigeration unit allows a
larger range of products to be displayed over a
smaller area.
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Storing heat underground
Innovative energy concept with heat pump and concrete collectors
aumer Bautechnik GmbH is one of
the major German manufacturers
of prefabricated concrete sections. The
heat supply concept for one of the
company's new production workshops
was designed to be exceptionally innovative, including high efficiency and low
CO2 emissions and integrating products that the company manufactured
itself.
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Outside surface forms collector
For Bavaria-based Kaufmann, the project posed a great challenge. Planner
Josef Niemann outlines the main characteristics of the solution: 'Consisting
of prefabricated concrete components
with cast-in piping, the entire building
envelope forms a large-scale collector
with an outside surface of 1,400 square
meters. The collector is linked to a
5,000 cubic meters underground storage system under the workshop
featured as buffer storage and a floor
heating system via a water/water heat
pump provided by Viessmann Group
company KWT (198 kW heating output
and 157 kW cooling output).'
Integration into the Viessmann heat
pump system
The heat pump with two separate cooling circuits supplies the floor heating
with a maximum flow temperature of
37 °C. The system maintains the temperature in the 4,500 square meters
workshop at a constant 15 °C.
PRACTICE
At the company headquarters of Laumer
Bautechnik GmbH in Massing in Lower Bavaria,
roughly 250 people are employed.
The precast concrete elements of the new
production hall are used as heat collectors and
the ground is used to store heat.
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Laumer Bautechnik
Based in Lower Bavaria, the company was founded by Richard
Laumer in 1956 and today employs a workforce of 250. In addition to prefabricated concrete
components, its product portfolio
also includes prebuilt garages and
complete buildings. The family
business has made a name for
itself in concrete structures and is
now managed by the second
generation of the family, Ingrid,
Christian and Richard Laumer.
The water/water heat pump from KWT is the
centerpiece of this innovative energy concept.
From career changer to the greatest junior
hopeful in German biathlon: Franziska Preuß.
36
SPORT
Emerging talents on their way
to the top of the global competition
Laura Dahlmeier and Franziska Preuß are two up-and-coming biathletes on the
Viessmann Team.
ndrea Henkel, one of the most successful German
biathletes, retired from active sports at the end of last
season. A great many young emerging talents are trying to fill
the 36-year-old's shoes. And first among them are Laura
Dahlmeier and Franziska Preuß from the Viessmann Team.
Especially Franziska Preuß probably feels she is part of a
modern sports fairytale, given her rise to the upper echelons
of the global competition.
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The woman from Upper Bavaria used to be track and field
athlete, but also a great admirer of the biathlon. And this is
why her parents presented her with a voucher for the introductory course "Experience biathlon" with Fritz Fischer in
Ruhpolding, Germany. "That day completely changed my
career in sports," Franziska Preuß said later.
Merely five years of biathlon
She was 15 years old at the time. Today, a mere five years
later, the German biathlon community is pinning all its hopes
on the customs officer. Teamed up with Laura Dahlmeier,
who also belongs to the Viessmann Team, she is keen to follow in the footsteps of Andrea Henkel, Martina Beck, and
Uschi Disl.
Dominating the Youth Olympic Games
She should be talented enough. After her extraordinary performances in the junior leagues, she qualified for the first
Youth Olympic Games (YOG) in the winter of 2012 in Inns-
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Together with Franziska Preuß one of the greatest hopefuls in German
biathlon: Laura Dahlmeier.
bruck, Austria. And gave the public an inkling of her enormous talent: The Bavarian won three gold medals and one
silver, becoming the most successful athlete of the YOG premiere. One year later in Obertilliach, Austria, during the junior
world championships, her winning streak continued as the
won gold in the single, the pursuit, and the relay events. Also
part of the relay team which won the gold medal was Laura
Dahlmeier, who came out on top in the single and sprint
events.
Making a mark in the World Cup
Now, Laura Dahlmeier and Franziska Preuß are getting ready
to make their mark in the World Cup. Blessed with enormous
talent and being only twenty years old, both should be predestined to do just that.
Laura Dahlmeier convinced with good performances at the shooting
range in her first two seasons.
Reception marathon for Viessmann
athletes
The end of the Olympic Games 2014 was just the beginning for the medalists
eing an Olympic champion is almost more exhausting than becoming one. After the Winter Olympics
in Sochi, the Viessmann Team gold
medalists couldn’t agree more – for instance Carina Vogt, the first ski jump
winner in the history of the Olympics.
The 22-year-old police officer aspirant
had to get through a veritable reception
marathon after her gold-winning jump
in Sochi.
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Silbernes Lorbeerblatt
The highlight among the many accolades without a doubt was the awarding
of the Silbernes Lorbeerblatt (Silver
Laurel Leaf), the highest sports award
in Germany, by the German Federal
President Joachim Gauck at Bellevue
Castle in Berlin. Aside from surprise
winner Carina Vogt, the following Viessmann Olympic champions also received this award: Felix Loch (luge), doubleseater Tobias Wendl/Tobias Arlt (luge),
Eric Frenzel (Nordic combined), as well
as the ski jumpers Andreas Wank, Marinus Kraus, and Andreas Wellinger.
Preparation for the next season
started
Carina Vogt also was received by the
Head of the German Federal State of
Baden-Württemberg, Ministerpräsident
Winfried Kretschmann, in Stuttgart,
while the Head of the German Federal
State of Bavaria, Ministerpräsident Horst
Seehofer, held a reception for the Bavarian Olympic champions in his state
chancellery. Among many other things
in her busy schedule, Carina Vogt furthermore received the Winterstar 2014
award from the Bavarian television
station BR, appeared at a reception at
the Hessentag (a fair and festival in the
Federal State of Hesse) on June 15, and
visited the Stadtsparkasse (municipal
savings bank) in Böblingen. And amidst
all this, the preparations for the next
season had already started in May for
most Viessmann athletes.
Golf tournament "Luge vs. Skis"
In spite of the full appointment books
however, no one had to miss out on the
fun. The Golf Club of Ruhpolding, Germany, hosted what is arguable the
most highly acclaimed group of golfers
in Germany. "Luge vs. Skis" featured 19
Olympic championships, 40 world
championships and 13 World Cup overall victories. The contestants were:
Felix Loch, Tobias Wendl, Tobias Arlt,
Christoph Langen, and other luge
greats vs. the Viessmann aces Stefanie
Böhler, Tobias Angerer, and Hermann
Weinbuch. Terrific weather and the
awe-inspiring mountain scenery of the
Ruhpolding valley provided the backdrop for the exciting duels between the
winter sports icons who impressed
with their formidable drives and precise
putts. And the winners are: the "Ski"
team who beat the "Luge" team 7:4.
Carina Vogt receives the Silbernes Lorbeerblatt
(Silver Laurel Leaf) – the highest sports award
in Germany – from German Federal President
Joachim Gauck.
Timo Boll surrounded by Chinese table-tennis fans
Timo Boll – idolized superstar
in the land of silk and dragons
The 33-year-old Hessian has found a home away from home in China
39
hina is Timo Boll's home away
from home. Millions of people in
the table tennis nation worship Germany's most successful table tennis
player, who has been Viessmann's
brand ambassador since 2012. Now 33
years old, the Hessian has traveled to
China for 15 years and has witnessed
the local economic upswing.
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Timo Boll has been Viessmann brand
ambassador since 2012.
"Table tennis wonderland"
Boll is the first German ever to top the
world ranking (2003) and has been
among the best seven table tennis
players worldwide ever since. He earns
his pay with the Chinese top club Shandong Luneng, among other things. Day
after day, the (five-times) record-holding European Champion battles with
the best table tennis players in the
world. "Timo Boll: Mein China. Eine
Reise ins Wunderland des Tischtennis“
(A Journey to the Table Tennis Wonderland) is the logical title of his biography.
In this book, he describes the journey
from starting out as a rather chubby
boy from the German Odenwald region
to becoming the best table tennis
player in the world.
A wanderer between two worlds
The table tennis wunderkind just led
his club Borussia Düsseldorf to their
26th German Championship and the
15th double (Championship and Cup).
He did not have much time to
celebrate, though. Only a day later, Boll
was sitting on a plane to Asia. "I am
looking forward to it," he says, referring
to his job in the Chinese league. "In
2013, I beat all the top players." In
his home away from home, Boll is
considered the most creative player
worldwide. But more than that: his
status is that of a revered superstar.
"After the game, sometimes we need
security to get us out of the gym
safely."
Impressive track record
Timo Boll has won everything in a sport
which is dominated by Chinese players,
the only thing missing is the Olympic
gold medal in the singles competition.
Although winning the silver (2008, Beijing) and bronze medals (2012, London)
in the team competition were equally
proud moments.
selection
VIESSMANN SELECTION
Visit our online shop at www.
viessmann-selection.de or request the current catalog:
Vacation – the best
weeks of the year
Highlights of the Viessmann Selection for travel,
sport, and leisure
ummertime is travel time! Regardless of whether you decide to
spend the best weeks of the year at a
holiday resort far away or at home –
sporting activities are an absolute must
and great fun, especially at this time of
year. The Viessmann Selection offers
high-quality clothing for a range of different sporting activities and a host of
practical accessories for when you are
on the move.
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Adidas RSP running shirt
No matter whether running a half
marathon or hiking at dusk – anybody wearing this stylish running
shirt will be sure to turn heads. Its
trendy orange color and three gray
shoulder stripes make the shirt a
genuine fashion highlight. The soft
lightweight fabric also provides excellent moisture management and
features a good fit.
Running pants from Adidas
Even at extremely hot midsummer
temperatures you won't get in a
sweat with the running pants from
Adidas. The Clima Cool material
allows the skin to breathe and ensures moisture transfer. Optimum
comfort is guaranteed in this way
and the body does not chill
through. This garment is ideal for all
types of sports with its inner pants,
width-adjustable elastic waistband,
and integrated flat seams to prevent rubbing.
Digital luggage scales
These small scales will help you
avoid nasty surprises at the airport.
The tear-proof strap is simply attached to the suitcase handle and
lifted together with the ergonomically designed scales. The result appears on the display immediately – to
within 50 grams exactly. Tare function
and automatic switchoff are also integrated.
Vertrieb und Logistik
WKM Creative Werbemittel GmbH
Auf dem Kreuz 1
35114 Haina-Löhlbach, Germany
Tel: +49 6455 7557-0
Fax: +49 6455 7557-28
E-mail: [email protected]
Boardingbag travel bag
Traveling is even more fun with this
spacious boardingbag. The black
bag, made by quality manufacturer
Reisenthel, has plenty of room
with a capacity of 30 liters: a
spacious main compartment with a
large zippered interior pocket, a flat
side compartment with retaining
bands, and a trolley strap on the
back with a mounted back pocket,
designed to easily stow a notebook. Versatility is paramount for
this travel bag, and its tear-proof
polyester fabric is robust and easy
to clean.