Fair Results Report

Fair Results Report
www.evlilik.com.tr
Dear Sector ProfessıonaL,
Turkey’s bıggest and ıstanbul’s only weddıng preparatıons faır was held
at the Istanbul conventıon & exhıbıtıon centre. The faır, organızed for the
10th tıme by patıka fuarcılık, brought couples preparıng to get marrıed
together wıth sector professıonals.
The report ıncludes research results and statistical information on the
weddıng world ’12 wedding preparations faır whıch was held at the
ıstanbul conventıon & exhıbıtıon centre between february 3-5, 2012.
The report aıms to offer to the partıcıpant companıes the evaluatıon
results of the questıonnaıres fılled out by the partıcıpants durıng and
after the faır and that of the ınfo forms obtaıned from the vısıtors at The
faır entrance, as well as the relevant news ın the wrıtten and vısual
medıa.
It also ıntends to determıne the vısıtor profıle and the general evaluatıons
of the partıcıpatıng companıes ın order to utilize the results and thoughts
in future fairs.
Figures For Fair
 Istanbul Conventıon & Exhıbıtıon Centre and the second floor of the
rumeli hall were used for the fair.
The total fair space was 8,500 m2.
Number of companies participating was 180.
24 sectors were present at the fair.
The fair area was open to visitors for three days between 10:00 –
20:00.
48,300 people visited the fair during these three days.
The fair created a trade volume of 1 million tl regarding wedding
preparations within the three days.
The fair hosted two separate fashion shows (Banu Güven-Chione bridal
gown fashion show, Cemil İpekçi bridal gown fashion show).
Fair promotional activities
1- Billboard: 100 billboards along the main arteries in Istanbul
2- Lightbox: 6 lightboxes occupied for 15 days at the Taksim,
Osmanbey, Şişli-Gayrettepe and Levent subway stations.
3- Megalight: Megalight usage at 52 points along istanbul’s main
arteries for a duration of 2 weeks.
4- Shoppıng Mall Screens: Vıewıngs at the Marmara Forum and
Istanbul Forum Shopping malls for a duratıon of one week wıth
220 reruns per day on 92 faces. The aım was to reach 2.065.000
people.
5- Poster: 6.000 posters
Istanbul subway, Ido terminals, IETT Buses, Istanbul marrıage offıces,
street posters from avcılar to sarıyer, stores of the partıcıpatıng stores.
6- Invıtatıon: 180.000 ınvıtatıons were dıstrıbuted. venues where the
ınvıtatıon was dıstrıbuted: a total of 16,000 of them dıstrıbuted as
ınserts ınsıde gelin, perfect wedding and klass magazınes; 5000 of
them dıstrıbuted ınsıde ıstanbul marrıage offıces, at the chıc cafes
and restaurants Nişantaşı and Bağdat Street as well as at the
stores of te partıcıpatıng companıes; special mailing to vip
addresses.
7- TV Ad: 529 spots were aired before and during the fair, between
december 15, 2011 – february 5, 2012 on the World Travel
Channel.
8- Radyo Gingle: 29-seconds introduction and gingle of the wedding
world ’12 was aired Super FM for 15 days and it was supported by
the Djs with announcements.
9- Social Media: 67 days of online ads on facebook between
december 1, 2011 – february 5, 2012. The ad was shown
18,360,233 times throughout the campaign and was clicked 21,335
times.
10A total of 15,000 online invitations were distributed over the
internet through www.evlilikfuari.com and www.evlilik.com.tr .
PR Coverage
1- TV Broadcasts
News on the weddıng world 2012 faır had a total coverage of
7,542 mınutes on the main news bulletin of all national channels
and various programs before, durıng, and after the faır.
CHANNEL DATE
1
HOUR PROGRAM
TGRT News
12.02.2012 06:33
Artı Moda
(Repetition)
2
TNT TV
12.02.2012 12:37
Gizli Saklı
(Repetition)
3
Ülke TV
12.02.2012 01:34
Fuar Haber
(Repetition)
4
TNT TV
11.02.2012 12:37
Gizli Saklı
5
Beyaz TV
11.02.2012 21:09
Yıldızlar
Kulübü
6
Beyaz TV
11.02.2012 14:36
Bora’yla
Kadına Dair
7
Beyaz TV
11.02.2012 14:06
Bora’yla
Kadına Dair
8
Ülke TV
11.02.2012 10:26
Fuar Haber
9
Star TV
07.02.2012 12:18
Melek
06.02.2012 10:57
Show Kulüp
10 Show TV
SUMMARY
Intervıew wıth Banu Güven who
desıgned the openıng fashıon
show for the faır
The weddıng faır has started at the
ıstanbul convention and exhibition
centre. those who would like to get
married show great interest in the
fair. views from the fair are on the
screen.
Wedding fair stands Sahın fashion
house, By Hotel Gökçe Gönenç, and
Esin Arıcan are being introduced.
The wedding fair has started at the
istanbul convention and exhibition
centre. Those who would like to get
married show great interest in the
fair. Views from the fair are on the
screen.
What kind of a woman would cemil
ipekci marry? Cemil ipekci’s
interview at the fair is on the
screen.
Fatih Mühürdar is being
interviewed at the wedding fair.
Conversation about the
wedding fair with
Alaattin Kameraoğlu.
Wedding fair stands Sahın fashion
house, By Hotel Gökçe Gönenç,
and Esin Arıcan are being
introduced.
Tülin Şahin speaking about her
impressions at the wedding
preparations fair..
The wedding fair has started at the
istanbul convention and exhibition
centre. Those who would like to
get married show great interest in
the fair. Views from the fair are on
the screen
11 Star TV
06.02.2012 08:20
Bugün
The wedding fair has started at the
istanbul convention and exhibition
centre. those who would like to get
married show great interest in the
fair. views from the fair are on the
screen.
12 TRT Arapça
06.02.2012 11:37
Türkiye’den
Didem Cılga program guest
13 Habertürk
05.02.2012 09:32
Oylum Talu’yla
Burası
Haftasonu
Milliyet: Mini Bride
14 Habertürk
05.02.2012 08:12
News 08
Wedding preparations fair taking
place exhibition fair.
15 Show TV
05.02.2012 02:34
Cumartesi
Sürprizi
(Repetition)
Views from the fair are on the
screen.
16 STV Haber
05.02.2012 20:29
Gün Biterken
There is great interest in the
wedding world fair.
17 TV 8
05.02.2012 08:09
Erken Baskı
Sabah: The news on no surprise no
wedding is being read.
18 Ülke TV
05.02.2012 09:46
Ülke’de Bu
Sabah
19 ATV
04.02.2012 19:37
20 CNN Türk
04.02.2012 09:29
21 FOX
04.02.2012 09:46
22 Habertürk
04.02.2012 17:13
23 Habertürk
04.02.2012 16:10
Wedding world 2012 Fair Istanbul
Opens its doors at the istanbul
convention and exhibition centre.
Touring arOund the fair. .
The wedding fair has started at the
istanbul convention and exhibition
Main News
centre. those who would like to get
Bulletin
married show great interest in the
fair.
The wedding fair has started at the
istanbul convention and exhibition
Güne Merhaba centre. those who would like to
get married show great interest in
the fair
The wedding fair has started at the
Murat Güloğlu
istanbul convention and exhibition
ile Çalar Saat
centre. 2012 bridal gowns were
Haftasonu
presented by Tülin Şahin.
Istanbul convention and exhibition
News 17
centre hosts the wedding
preparations fair.
Istanbul convention and exhibition
News 16
centre hosts the wedding
preparations fair.
The wedding fair has started at the
istanbul convention and exhibition
centre. Those who would like to get
married show great interest in the
fair.
Istanbul convention and exhibition
centre hosts the wedding
preparations fair.
The wedding fair has started at the
istanbul convention and exhibition
centre. those who would like to get
married show great interest in the
fair.
24 Kanal D
04.02.2012 19:29
Kanal D News
25 Kanaltürk
04.02.2012 19:08
Main News
Bulletin
26 Show TV
04.02.2012 19:41
Korcan Karar
ile MAIN
NEWS
27 Show TV
04.02.2012 11:21
Cumartesi
Sürprizi
Views from the fair are on the
screen.
28 Star TV
04.02.2012 19:42
Main News
Bulletin
The wedding fair has started at the
istanbul convention and exhibition
centre. those who would like to get
married show great interest in the
fair.
29 Ülke TV
04.02.2012 22:08
News
Views from the fair are on the
screen.
30 NTV
04.02.2012 01:14
News
31 NTV
04.02.2012 00:21
News
03.02.2012 13:43
Devre Arası
33 CNN Türk
03.02.2012 21:11
News
34 CNN Türk
03.02.2012 12:42
Bugün 12:00
32
Bloomberg
HT
The wedding fair has started at the
istanbul convention and exhibition
centre. those who would like to get
married show great interest in the
fair.
The wedding fair has started at the
istanbul convention and exhibition
centre. those who would like to
get married show great interest in
the fair.
Patika fuarcilik’s general manager
Dıdem Cilga speaks about the
wedding fair. Those who would like
to get married show great interest
in the fair. 200 companies, including
patika fuarcilik, are participating in
the fair.
Wedding fair has started at the
istanbul convention and exhibition
centre. 200 companies, including
patika fuarcilik, are participating in
the fair.
Wedding preparations fair takes
place at the istanbul convention
and exhibition centre. Cnn
reporter shares his impressions
from the fair..
35 Flash TV
03.02.2012 20:02
Main News
Bulletin
36 FOX
03.02.2012 19:11
Nazlı Tolga ile
FOX MAIN
NEWS
37 Habertürk
03.02.2012 14:43
Gün Ortası
38 Kanal 24
03.02.2012 18:36
Moderatör
39 Kanal 24
03.02.2012 14:10
Moderatör
40 NTV
03.02.2012 20:44
MAIN NEWS
41 NTV
03.02.2012 15:10
Günün
İçinden
42 TRT 1
03.02.2012 19:17
Main News
Bulletin
43 TRT Haber
03.02.2012 22:35
News
44 TRT News
03.02.2012 10:35
Gündem
Wedding preparations fair has
started in istanbul. What you must
watch while buying a bridal gown
and tips for a wedding that costs
less are being discussed
Wedding fair has started at the
istanbul convention and exhibition
centre. Tülin Şahin presented the
2012 bridal gowns
Didem Cilga, the fair manager is
being interviewed at the wedding
world fair which is held at the
istanbul convention and exhibition
centre.
Those who intend to get married
in istanbul will find all they are
looking for at the wedding fair.
Broadcasting live from the
wedding fair. The fair will be open
to visitors at the istanbul
convention and exhibition centre
until february 5th. (we see the akay
bridal gown logo).
Those who intend to get married
in istanbul will find all they are
looking for at the wedding fair.
Broadcasting live from the
wedding fair. The fair will be open
to visitors at the istanbul
convention and exhibition centre
until february 5th. (we see the akay
bridal gown logo).
Those who intend to get married
in istanbul will find all they are
looking for at the wedding fair.
Those who intend to get married
in istanbul will find all they are
looking for at the wedding fair.
Wedding preparations fair has
started in istanbul. What you must
watch while buying a bridal gown
and tips for a wedding that costs
less are being discussed
Wedding preparations fair has
started in istanbul. What you must
watch while buying a bridal gown
and tips for a wedding that costs
less are being discussed
Wedding world 2012 Fair Istanbul
Opens its doors at the istanbul
convention and exhibition centre.
Touring arOund the fair.
45 TRT Haber
03.02.2012 17:21
News
46 TV 8
03.02.2012 20:39
Main News
Bulletin
47 TV 8
03.02.2012 13:24
Gün Ortası
48 Kanaltürk
02.02.2012 15:31
Derya’nın
Dünyası
49 TRT Arapça
29.01.2012 11:19
İstanbul’dan
Hayırlı
Sabahlar
50 Bugün TV
29.01.2012 10:36
Bugün
Haftasonu
51 CNNTürk
21.01.2012 11:04
Hafta Sonu
Keyfi
52 CNNTürk
08.01.2012 12:45
Ebru ile
Pazarlık
Wedding preparations fair has
started in istanbul. What you must
watch while buying a bridal gown
and tips for a wedding that costs
less are being discussed
Touring the wedding preparations
fair held at istanbul convention and
exhibition centre and giving
information on the exhibited
products.
The wedding preparations fair
takes place at istanbul convention
and exhibition centre. Tv8 reporter
sharing his impressions from the
fair site.
Wedding fair general manager
didem cilga attends as guest. Cilga
talks about wedding details, patika
and the wedding fair.
Didem Cılga is the program guest
Patika fuarcilik general manager
didem cilga attends the program to
speak about wedding fairs.
Interview with Program guests
fashion designer banu güven and
fair general manager didem cilga
on 2012 bridl gown fashion.
Interview with Didem Cilga.
2- Magazine And Newspaper Publications
The ads prepared for the wedding world 2012 were published in
Hürrİyet, Posta and Habertürk newspapers as well as Cosmopolitan,
Cosmopolitan Bride’s, Perfect Wedding, Gelin, Klass Magazin, Fashion
& Travel magazines.
PUBLICATION
DATE
HEADLINE
1
Diva
14.02.2012
Colorful cocktail precedes the wedding world
2
Yarın
08.02.2012
Demet Akalın preparing a trousseau
3
Büyükçekmece Gazetesi
07.02.2012
40th year surprise from Cemil Ipekçi
4
Bizim Anadolu
06.02.2012
Great interest in the wedding fair
5
Güneş
06.02.2012
6
Habertürk Magazin
06.02.2012
Billur the bride, Bekir the groom
Old models present new bridal gowns
7
Hürriyet Kelebek
06.02.2012
İpekçi’s models
8
Milliyet Cadde
06.02.2012
W a n t s t o r em a r r y
9
Posta
06.02.2012
2012 what’s going on in life
10
Sabahla Günaydın
06.02.2012
Demet Akalın window shopped for a bridal
gown
11
Son Söz
06.02.2012
12
Sözcü
06.02.2012
Wedding preparations fair has started
Sexy Bride
13
Takvim Saklambaç
06.02.2012
Nostalgic fashion show
14
Yurt Gazetesi
06.02.2012
15
Sabahla Günaydın
06.02.2012
16
Yeni Söz
06.02.2012
40th year celebration with 35 bridal gowns
Cemil Ipekçi discloses: no more size 36 brides
Wedding preparations fair has started
17
Ekonomi Gazetesi
05.02.2012
Wedding preparations fair has started
18
Akşam
05.02.2012
P e r f e c t b r id a l g o w n s
19
Bugün
05.02.2012
She shopped for her trousseau
20
Güneş
05.02.2012
Tülin walked down the aisle four times
21
Habertürk
05.02.2012
Famous models at the wedding fair
22
Milliyet
05.02.2012
23
Milliyet
05.02.2012
24
Milliyet Cadde
05.02.2012
Mini bride
Kuyumcukent will distribute free pearl
bracelets at the wedding fair
The bridal gowns were seen
25
Radikal
05.02.2012
The wedding sector celebrates its wedding
26
Sabah
05.02.2012
27
Star
05.02.2012
28
Şok
05.02.2012
No surprise no wedding
Kuyumcukent shopping mall distibutes 500
pearls
She put on four wedding gowns
29
Takvim
05.02.2012
E v e n I f o r g o t h o w ma n y
30
Bugün
05.02.2012
20 thousand people ran to the fair
31
Bugün
04.02.2012
Wedding world opened its doors
32
Yenigün
04.02.2012
Wedding preparations fair started
33
Yurthaber
04.02.2012
34
Günboyu
04.02.2012
Don’t get married before visiting this fair
Wedding preparations fair started yesterday
35
Cumhuriyet
03.02.2012
Wedding preparations fair started
36
Hürriyet Kelebek (AD)
03.02.2012
Wedding world fair
37
Posta (AD)
03.02.2012
Wedding World
38
HT Magazin (AD)
03.02.2012
Wedding preparations fair
39
HT Magazin (AD)
02.02.2012
Wedding preparations fair
40
Şamdan Plus
01.02.2012
Nature brides
41
Sofra
01.02.2012
A month full of love
42
Platin
01.02.2012
Wedding preparations fair
43
Q Life
01.02.2012
Big get-together at Qubbe ıstanbul
44
Evleniyoruz Dergisi
01.02.2012
Wedding preparations fair
45
İstiklal
30.01.2012
46
Bugün
29.01.2012
47
Habertürk
25.01.2012
Wedding world fair starts on february 3rd
One must have aside 100,000 liras for a
dinner wedding
Wedding world fair starts on february 3rd
48
Dünya Sektör Araştırması
23.01.2012
Patika Fuarcılık plans to expand the exhibit
space in 2013
49
Hürriyet Cumartesi
Moda&Yaşam
14.01.2012
Back to the nature
50
Sabah
07.01.2012
51
Gelin Dergisi (AD)
01.01.2012
She had hundred thousands marry, now she
says “my turn”
Wedding preparations fair
52
Fortune
01.01.2012
Couples to-be-wed come together
53
Capital
01.01.2012
Wedding sector is in istanbul in february
54
Turkish Time
01.01.2012
55
Beyaz Butik İlk Evim
01.01.2012
56
Elle
01.01.2012
To-be-wed’s, wait for february
This year’s concept for wedding worl 2012
“nature brides”
Those who stand out
57
Fortune
01.01.2012
Couples to-be-wed come together
58
Perfect Wedding (AD)
01.01.2012
Wedding world wedding preparations fair
59
Perfect Wedding
01.01.2012
60
Klass Magazin
01.01.2012
61
Fashion & Travel
01.01.2012
Nature brides
We chose the “nature brides” concept to
leave behind a world to live in for the
generations to come
Wedding world fair is 10 years old
62
Fashion & Travel (AD)
01.01.2012
63
Bride’s
01.01.2012
64
Bride’s (AD)
01.01.2012
65
Akşam Cumartesi
10.12.2011
66
Akşam Cumartesi
10.12.2011
67
Cosmopolitan (AD)
02.12.2011
Wedding preparations fair
Wedding world fair is celebrating its 10th
year in february 2012.
Wedding world fair
White dreams of the angels
Which wedding gown? Bella’s or princess
kate’s?
Wedding preparations fair
68
Klass Magazin
01.12.2011
Wedding world fair is celebrating its 10th
69
Klass Magazin (AD)
01.12.2011
70
Cosmopolitan Bride (AD)
01.12.2011
Wedding preparations fair
Wedding preparations fair
71
Cosmopolitan Bride
01.12.2011
Top of the list
72
Gold News
01.12.2011
2012 concept for weddings is “nature brides”
Press coverage
PARTICIPANT QUESTIONNAIRE STATISTICS
4,5
4
3,5
3
2,5
2
1,5
1
0,5
0
Find new
customers Introduce the Introduce
corporate
new products
image of the
company
Make sales
Gather
information
about the
market
Follow up on
developments
Gain prestige
I AM SATISFIED TO BE AT THIS FAIR
CANNOT DECIDE
10%
ABSOLUTELY AGREE
42%
AGREE
48%
LIKELIHOOD OF ATTENDING THE FAIR NEXT YEAR
NOT CONSIDERING
2%
ABSOLUTELY
CONSIDERING
26%
CANNOT DECIDE
14%
CONSIDERING
58%
FAIR DATE
NOT CORRECT AT
ALL
4%
VERY CORRECT
26%
CORRECT
52%
NOT CORRECT
10%
CANNOT DECIDE
8%
VIEWS FROM THE FAIR
Wedding World 2013
Wedding Preparations Fair
January 11-13, 2013
www.evlilikfuari.com
www.evlilik.com.tr