total preview • protective packaging • films

Transcription

TOTAL PREVIEW • PROTECTIVE PACKAGING • FILMS • CORRUGATED • BLISTERS • WRAPPING MACHINERY • NEWS
Retail
Packaging
May/June 2013 | www.retailpackagingmag.co.uk
Versatility at Total
SEE J&J PONT PACKAGING AT
TOTAL ON STAND PB21
Macpac celebrate
40 YEARS OF THERMOFORMING
BY EXPANDING TO MEET DEMAND
PAGE 16
Working Comfort
at its best
PAPERPLUS® CHEVRON PAPER
PADS MADE AVAILABLE IN
PLASTIC PIPES – READY FOR
CLASPING AT AN ERGONOMIC
WORKING HEIGHT
RETAIL PACKAGING | CONTENTS
Way ahead of the game
NEWS
Would you believe, I received an invitation this March for lunch in December.
It was to meet (or rather re-meet) German and UK executives promoting next year’s
giant Interpack exhibition.
Interestingly, this is arguably the one packaging trade event, certainly in Europe,
that currently doesn’t need to be marketed.
Old habits and efficiencies, however, die hard. Despite their lengthy tradition of
pro-actively pursuing show excellence, and numerous successes, the Interpack
organisers have rarely been complacent about their product.
I mention this because rival shows, and their organisers, could do worse than
follow Interpack’s winning formula – if possible. Achieving and retaining the ‘number
one’ slot isn’t easy!
Modern exhibitions, and there’s lots of them, seem to spawn overnight and
proliferate like the product categories they present. Many organisers, or their PRs,
presume that the media should know of these events without supplying necessary
details; often, the show dates aren’t even given!
Participant invitations are plentiful but one is obviously loathe to pay hundreds of
pounds, and travel thousands of miles, to see exhibits that are rarely really new. Similar
publicity principles appear to apply to local and national events alike: ‘Come if you wish
but we’re not really bothered!’
What’s different about exhibitions such as Interpack?
Well, they involve you much earlier, keep you informed, and make you feel an
important part of the whole experience.
In the meantime, enjoy the Total show.
Mike Hall
Editor
04
A round-up of the packaging industry
12
Big show coming
A look at the forthcoming Processing and Packaging event
TOTAL EXHIBITION PREVIEW
BLISTER & DISPLAY PACKS
16
Grateful for growth
by Bob Bolton, managing director, Barton Grange
18
Back to black
by Gary Briscoe, managing director, Mister Blister
FILMS & LAMINATES
20
Turning art into science
by Paul Hesketh, print development manager, FFP
22
Impacting on customer experience
by David Brimelow, managing director, Duo UK
WRAPPING MACHINES
24
Front Cover
TOTAL PREVIEW • PROTECTIVE PACKAGING • FILMS • CORRUGATED • BLISTERS • WRAPPING MACHINERY • NEWS
HLP Klearfold is the largest and most experienced producer
of plastic folding cartons and a leading provider of custom
thermoforming and clear/transparent plastic tubes and
rounds of more than 40 years. We offer an expansive and
often exclusive range of capabilities and employ the most
advanced printing, decorating and converting technologies.
We pride ourselves on the highest level of quality,
personalised customer service, quick turnaround times,
flawless execution, and very competitive pricing.
Retail
Packaging
Innovating the flow
by Peter Smith, commercial manager, Redpack Packaging Machinery
May/June 2013 | www.retailpackagingmag.co.uk
CORRUGATED CONTAINERS
Versatility at Total
SEE J&J PONT PACKAGING AT
TOTAL ON STAND PB21
26
Moment of truth?
by Tony Foster, sector director, DS Smith Packaging
28
Thoroughly modern material
by Richard Smith, mananging director, Charapak Group
29
Rapid progress
by Paul Lavelle, director, eCorrugated
Macpac celebrate
40 YEARS OF THERMOFORMING
BY EXPANDING TO MEET DEMAND
PAGE 16
Working Comfort
at its best
PAPERPLUS® CHEVRON PAPER
PADS MADE AVAILABLE IN
PLASTIC PIPES – READY FOR
CLASPING AT AN ERGONOMIC
WORKING HEIGHT
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EXHIBITION DIARY
4-6 JUNE 2013
1-2 OCTOBER 2013
Total Exhibition
NEC, Birmingham
Packaging Innovations
Business Design Centre, London
Editor: Mike Hall Design: Steve Streeting, Lee Francis, Donna Blowers, Ben Robinson & Hayley Pollard
Publisher: Tony Phelps Group Advertisement Manager: Jo Kelshaw
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Published By: Aceville Publications Limited, 21/23 Phoenix Court, Hawkins Road, Colchester, Essex CO2 8JY
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website: www.retailpackagingmag.co.uk
How to contact us
Editorial: Mike Hall. email: [email protected]
Advertising: 21/23 Phoenix Court, Hawkins Road, Colchester, Essex CO2 8JY
Tel: 01206 506249 Fax: 01206 500180. Email: [email protected].
Follow us on twitter: @Packaging_Mag
PROTECTIVE PACKAGING
30
Solution for the future
by Richard Pulfrey, managing director, Storopack UK Ltd
ENVIRONMENT MATTERS
31
Pledging ‘a first’
by Clare Allman, UK head of marketing, Ecover
12
16
18
20
29
31
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credited your copyright and we will correct any oversight.
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Audited circulation 6,040
Period 01/01/12 to 31/12/12
for more expert features visit www.retailpackagingmag.co.uk
MAY/JUNE 2013
RETAIL PACKAGING
3
NEWS
IN OUR VIEW…
Glass recycling
rate impresses
‘Emotion’ could help
Small may once more be beautiful!
It seems that the recessionary depression continues. We
seem still to have cash on the evidence of another record
donation to Comic Relief and the volume of betting at this
year’s Grand National!
Why then are we not spending more in the retail sector? Is
it that consumers simply ‘filled their boots’ during the good
times, and are still bored with too much ‘same old, same old’
Vyse: ‘Designing packaging that engages and
choice?
can prove to be one good way of
This choice is now dictated to by our highly-complex supply motivates
involving the emotions’
chain, which demands uniformity and standardisation. The
current retail supply-chain model just can’t adapt fast enough to present trends to accommodate
new ones and flexible approaches.
To quote Jonathan Sands: “We have to move from being rational purveyors to emotional
purveyors” if we are to survive and grow. Complex supply-chain models don’t do emotion!
Packaging can come to our rescue. Designing packaging that engages and motivates can be
one good way of involving the emotions. Perfume and spirit brands have been doing this for years,
and know the routine.
So, how can the food industry learn lessons? Well, one simple way is to get back to the
consumer, and stop being dictated to by machines and supply-chain demands.
Use the process of course! However, use the supply chain to deliver more-engaging brand
experiences as well as more efficient, more direct delivery.
‘Bigger is better’ may well now be an old maxim, and ‘small is beautiful’ – the philosophy of
EF Schumacher – may once more have its day.
Kevin Vyse, managing director, Institute of Packaging Professionals UK
Flexibles group buys global labels giant
Vienna-based Constantia Flexibles Group has
signed a deal to acquire Spear – ‘a leading
producer of labels globally’.
Enthused Constantia CEO Thomas Unger:
“We’ll be able to serve our customers even better
together with Spear, a top beverage labels
business with a highly-attractive, global, blue-chip
customer base.
“This group’s outstanding technological
capabilities present many opportunities for
continued profitable growth. We look forward to
partnering Spear’s excellent management team to
capture the benefits of combining our businesses.”
Spear has sales of around US$ 195 million,
with 650 employees located at four sites in North
America, one each in Wales and South Africa, and
a sales office in Singapore. Besides pressuresensitive beverage labels, Spear has ‘an
increasingly-growing business’ in resealable
products primarily for the food and snack
markets.
States CEO Rick Spear: “We’re excited by the
added opportunities that we’ll be able to offer
customers by joining forces with Constantia. This
combination will enhance our leadership position
in the technological development of p-s labelling
for primary brand decoration.”
This purchase is part of the international
growth strategy of Constantia Flexibles, and
constitutes a strong basis for further growth and
expansion in the global labels market.
www.spearsystem.com
According to the latest industry data,
published by the European Container Glass
Federation (FEVE), the average glass recycling
rate in the EU has risen above the 70 per cent
threshold for the first time.
This means that over 11 million tons were
collected throughout the EU in 2011.
This achievement follows ‘major efforts
made in all EU member states over the past
few years to meet the EU’s 60 per cent
recycling target for glass’, a level reached by
all the relevant countries by 2008.
Some are said to have recorded
particularly outstanding results. Britain
continues to make steady, if more modest,
progress at just over 60 per cent. ‘Other
countries are in good shape to meet the target
within the later fixed deadlines, while for
some there’s still potential to improve.’
All participants in the glass closed loop
have contributed to the good results, and FEVE
president Stefan Jaenecke comments: “We
have no problems in absorbing more recycled
glass, provided that this is of high quality.
“Glass recycling is the key component of
the circular economy – because recycling
closes the loop. Glass recycling saves raw
materials and energy, and reduces production
costs.”
Adds Rebecca Cocking, head of container
affairs at British Glass: “We’re fully committed
to working in partnership with all along the
supply chain to help make glass in landfill
sites a thing of the past. Further, to ensure
that recycled glass is sent to applications with
positive environmental benefit like back into
new bottles and jars.
“We also continue to highlight the
benefits of recycling glass to consumers via
our participation in the successful Friends of
Glass movement. This now has some 33,000
supporters, plus over 40,000 Facebook fans
and 7,200 Twitter followers.”
Tel: +32 (0) 2 536 00 82
www.feve.org
Spice trade inspires ‘sustainable’ winner
Leeds Metropolitan student Amy Prendergast recently became the first ‘Sustainable
Packaging Prize’ winner in the history of the Pro2Pac show.
Beating over 30 entries from design students at Leeds Metropolitan and Sheffield
Hallam universities, Amy’s ‘Corners of the Globe’ spice packaging was praised by the judges
for its ‘standout design’.
The judges reiterated the combined practicality and innovation of this pack concept
during the awards ceremony, and also emphasised the importance of sustainability and
encouraging ‘a new generation of designers’.
Amy explained that the inspiration for her unique pyramid-style dispensers stem from
the origins of the spice trade in Egypt.
Stated Pro2Pac event director Christopher McCuin: “Inspiring the packaging designers
of tomorrow is crucial to driving innovation.
“Nowadays, sustainability should be central to every packaging design brief. Amy’s
concept is very well executed, and demonstrates the exciting possibilities when great design
means sustainability.”
The prize includes an internship with Miller Graphics, £500, and student membership to
the Institute of Packaging Professionals (IoPP).
4 RETAIL PACKAGING
MAY/JUNE 2013
Amy’s ‘Corners of the Globe’ spice packaging concept was praised by the contest
judges for standout design
NEWS
xxxxx
Retail Packaging executives (right) were amongst the many participants milling around the successful event
‘Advances’ show bigger than ever
Record-breaking exhibitor and visitor numbers are reported for the Packaging
Innovations event, and its co-located shows, recently held at Birmingham’s
NEC.
Over its two days’ duration, this exhibition attracted 5,093 visitors including packaging buyers from major companies such as Marks & Spencer,
Nestle, Waitrose, and Kimberly-Clark.
Next year’s show has already been scheduled, for February 26-27, and is
expected to be ‘even bigger’.
Explains Alison Church, event director at organiser easyFairs UK: “We
couldn’t be more delighted with how the show went. Off the back of an
incredible reception to our London event last October, to predict this would be
our best event ever was a tall order – but I’m very glad to say we’ve achieved.
“There was such a buzz of positivity, from both visitors and exhibitors, it
felt great to be part of such a vibrant industry.”
Continues Alison: “With a visitor increase of 12 per cent on last year, and
69 per cent of exhibitors rebooking for the 2014 show on site, we’re in a great
position to take the show to new heights in the coming year.
“We have exciting plans to develop and build on the exhibition’s print area,
as well as introducing a converting focus. Further, we have an engaging new
floor plan, and a fresh look in our branding.”
This year’s overall event also featured ‘world-class learnShop seminar
speakers and innovation’.
Summarised Gilbert Chow, global category leader packaging for
Associated British Foods: “Great show – lots of exhibitors and visitors, very
busy. I attended an interesting talk on nanography and digital print, which was
most insightful.”
www.easyFairs.com
‘A good set of innovations’
Three entries were received for the latest Lions’ Lair competition, held at
the easyFairs Packaging Innovations event in late February. Alison
Vincent, managing director of AVA packaging solutions, was again happy
to be one of the judges – and she readily describes the proceedings.
“First up,” reports Alison, “was the Bark dosing system – a
co-development between Bark Innovations and Teamplast.
“The design, already on the market in Europe, allows accurate and
consistent dosing of liquid products. It reduces contents waste and
minimises packaging usage by supplying smaller-volume concentrated
products for consumers to dilute. The concept can be applied to any
container shape, allowing brand customisation.
“Second was Easypack showing Packmate Online, a cushioning
system for packing lines made from recycled rolls.
“It is compact, mobile, and adjustable, enabling it to fit around
cramped production lines and easy to use. It has variable speeds for
on-demand production to keep pace with packing, and the equipment is
supplied as a system with the purchase of paper rolls. Launched this
January, there are already some 40 installations in Europe.
“Third was Ceisa Packaging showing Full Wrap – a shrink film for
cases of 24 beverage cans without the bull’s eye. Developed in
co-operation with KHS, benefits include enhanced pack stability and
better hygiene.
“There’s also improved aesthetics and printing opportunities as the
unsightly bull’s eye isn’t present, plus material reductions through
removing the corrugated board tray or pad – giving around 65 per cent
cost savings.”
Alison felt that, once again, this was a very good set of innovations, with
all three having merit. Her own company is a packaging innovation, design,
development, and project management consultancy, and she summarises:
“It’s great to see developments being promoted at this event.”
Tel: 01895 590 095
www.AVA-packaging.com
Paying maximum attention – the Lions’ Lair judges
avidly assessing the Bark dosing system presentation
Food tray features
reclosable film lid
As part of its on-going strategy to raise focus on the chilled food and
snacks market, Faerch Plast has developed a new Re-lock tray with ‘a
convenient reclosable feature’.
The tray incorporates an integral peelable film rather than a separate
or hinged lid. This saves on the amount of material employed, leading to
cost economies plus more environmentally-friendly packaging.
Produced using APET for its high clarity, the Re-lock products are
ideally suited to cold foods and snacks – such as fruit, salad, meats, and
dips – where consumers like to see contents to assess their freshness.
The new range features three variations on the reclosable film lid
principle. Each is designed to make it easier for consumers to peel back
the lid, whilst avoiding traditional drawbacks like the film peeling off in its
entirety.
Suitable for MAP (modified atmosphere packaging), and available in a
wide range of tray shapes and sizes, the new products dispense with the
need for resealing film.
Depending on which of the three closures is utilised, consumers
re-cover contents either by clicking a film-attached tab into place, or
slipping a tab through a pre-cut opening in the pack.
Three variations of Faerch’s Re-lock tray concept
States Joe Iannidinardo, managing director at Faerch Plast UK: “If the
food from a Re-lock container isn’t eaten in one sitting, consumers now
have the option of reclosing the tray and saving it.
“This obviates the need for a separate lid, or an alternative means of
covering the contents such as cling film or foil.”
Tel: 020 8254 2300
www.faerchplast.com
MAY/JUNE 2013
RETAIL PACKAGING
5
NEWS
Reusable transit system cuts costs
The new packaging
for The Co-operative’s premium
large vine tomatoes is scheduled
for roll-out about now
Perforations
lift produce
shelf lives
The Co-operative Food believes that it’s set to
become the first retailer to use ‘an innovative yet
simple packaging initiative to extend the shelf life
of fresh produce’.
Packs of own-brand large vine tomatoes
(400g) will be the first to employ this new,
market-leading packaging technology, which is
being rolled out to Co-operative stores from this
month (May).
This tomato packaging features smaller
perforation holes, which have been ‘scientifically
proved to extend product shelf life by controlling
the amount of moisture in the pack’.
Paragon, the packaging supplier in this case,
has worked on creating and strategically placing
the perfect number and size of holes to promote
maximum shelf life. The new packs will extend
produce life by up to two days.
Tomato packaging has included punched-out
holes for some time but fresh computer-guided,
laser-cut ‘Modified Moisture Packaging (MMP)’
small-hole perforation technology allows
controlled modification of moisture in the packs.
Insufficient moisture can cause the fruit to
dry out, whilst too much can promote the growth
of mould that ruins the produce and leads to
more waste.
During the extensive study, Paragon
scientists examined how hole size affects air
velocity, diffusion, and moisture transfer.
‘Sophisticated mathematical formulae’ were used
to determine the optimum size of every hole, and
to identify where each should be placed according
to pack size. Complex hole theory models were
then utilised to match hole distribution to the
moisture loss pattern.
Says Iain Ferguson, environment manager
for The Co-operative Food: “We know how
important it is to our shoppers to make the most
of their family budgets, and to reduce the amount
of wasted food at home. So, anything that can
extend a product’s shelf life can clearly be a good
thing.
“This simple solution enables customers to
keep tomatoes for up to two days longer than
before, which is a great achievement by
Paragon’s scientists.”
This move coincides with WRAP’s latest Love
Food Hate Waste scheme, which focuses on
keeping food ‘fresher for longer’. According to
WRAP, some 60 per cent of UK household food
waste is from products ‘not used in time’, mainly
perishable or having a short shelf life, with a
value of £6.7 billion.
The organisation’s research shows that
‘packaging can have a significant role to play in
helping reduce unnecessary food waste’.
www.co-operative.coop
6 RETAIL PACKAGING
MAY/JUNE 2013
A new, folding, reusable, transit packaging
system has been launched by Schoeller Allibert
‘to help retailers improve logistics efficiency and
reduce cost in the food and grocery supply
chain’.
This Interfold tray is specifically designed to
transport and protect produce from Europe,
whilst simultaneously integrating with the
nesting trays used as standard in the UK.
Developed for trans-European shipments,
the Interfold tray’s design enables it to fit more
products into each container. When empty,
however, a unique catch system releases the
sides ‘allowing fold flatter than any other
product in the market’. This ‘saves valuable
space and cost on return journeys’.
In fact, says Schoeller Allibert, around
10,000 Interfold trays can be carried on the
return trip compared to some 6,000 nesting
trays. The release catch also helps to prevent
the repetitive strain injuries that can be
associated with knocking down traditional
folding containers.
Explains Simon Knights, commercial
director at Schoeller Allibert: “Much produce
imported from Europe by grocery retailers still
arrives in Britain in board containers.
“This means that retailers either have to
decant the products into nesting trays, adding
time and cost in double handling, or
merchandise from the boxes. However, they
still then have to pay for disposing the board,
which is becoming increasingly expensive.
“We know that grocery retailers have been
considering using returnable folding boxes to
improve this process but they need a system
compatible with the nesting trays already used
in the UK.
“That’s why we’ve developed Interfold with
bale arms, to allow it to stack seamlessly with
our Maxinest tray, so that retailers don’t need
to use the two types of tray separately.
“When fully loaded, Interfold trays can
stack 12 high carrying a 15kg unit load. When
unused, the trays can be quickly folded to just
16 per cent of their original height – ‘saving
valuable space on return logistics and reducing
vehicle trips’. Weighing only 1.75kg each, ‘they
also help to save on costs’.
The Interfold tray is designed to protect,
maintain quality, and promote hygiene for fresh
and frozen fruit, vegetables, pre-packaged
meats, fish, prepared meals, and other grocery
items.
Adds Simon Knights: “There’s growing
demand for returnable transit packaging in the
food and grocery sector because of its ability to
deliver both cost and carbon savings. In fact,
our folding trays have proved to have a lower
carbon footprint than board after just 20 trips.”
Tel: 0121 454 8181
www.schoellerallibert.com
Design of the Interfold tray, says
Schoeller Allibert, ‘allows flatter
folding than any other rival product’
Plastic ‘world first’ is planned for next year
Ecover plans a packaging ‘world first’ in 2014. This is an
‘entirely new form of fully-sustainable and recyclable
plastic incorporating post-consumer recyclables (PCR)’,
Plantastic - the material made totally from sugar cane
and plastic fished from the sea.
It will be backed with an influential art project
designed to attract mass attention.
Ecover chief executive Philip Malmberg announced
the launch as part of Ecover’s ‘Message in our Bottle’
campaign. It is supported by a sustainability pledge to
deliver ‘continual innovation in tackling the multiple
issues linked to plastic packaging’.
Explains Mr Malmberg: ‘Solve one problem or tackle
one issue, and it simply leaves you free to solve the next.
Our focus on continual innovation means that we are
always pushing boundaries. We’re never satisfied, and we
don’t ever expect to be!
“That’s what makes our business so exciting, and
what ensures that we continue to deliver above and
beyond. In relation to packaging, that means we’re
committed to using the right materials at the right time –
changing and revising as part of a continual improvement
journey.”
Tel: 0117 973 1173
www.ecover.com
Malmberg:
‘Sustainability
is a neverending journey’
NEWS
Film producer bags
big Euro contract
Manchester-based
polyethylene film
maker Duo
Plastics has won a
major contract
with PhotoBox.
This latter
company, which
has more than
Duo is now sole supplier of bespoke
22 million
branded mailing bags for PhotoBox, the
members, is
market leader for online photo printing
claimed to be
the European market leader for online photo
printing.
The contract sees family-owned Duo
becoming the sole supplier of PhotoBox’s
bespoke branded mailing bags. It was
awarded following a client recommendation
and, more specifically, involves Duo providing
all of the printing brand’s European outbound
mail order packaging of custom-made
products, including photo books, canvas
prints, mugs, cards, and clothing.
PhotoBox managing director Lawrence
Merritt explains: “We chose Duo as they were
highly recommended as a consistentlyreliable and competitively-priced packaging
producer.
“As importantly, we needed a company
that could provide, like ourselves, awardwinning print quality. Duo was able to meet
all our needs, advise on materials, and
accommodate our new, vibrant packaging
requirements to engage customers off-line in
keeping with brand identity.
“We decided early this year to move to
branded polyethylene mailing bags to
distribute our products, as they offer light
weight, weather-proof protection, and ensure
contents arrive perfectly, whilst keeping
postage costs to a minimum.”
Adds David Brimelow, Duo’s managing
director: “The contract win with PhotoBox is
testament to our company in maintaining
strong relationships with clients, and
delivering consistently high-quality products.
“Packaging is such a vital part of a mail
order company and a key element of the
marketing mix, especially with the fashion
brands with which we work.”
Tel: 0161 203 5767
www.duo-uk.co.uk
Closure maker expands base
A major European player in the plastic caps and closures industry, PROCAP, has established new,
advanced manufacturing facilities in Wicklow, Ireland.
This plant allows the company to ‘better serve existing local customers, and to expand both its
product portfolio and client base in the region – particularly Ireland and the UK – to support overall
strategic intentions’.
The facilities currently serve customers in the pharmaceuticals industry, specifically closures
and scoops for the infant milk market. PROCAP holds a strong position in this sector, which ‘the
new plant will cement and grow’.
The range of products supplied by the Wicklow site will increase to include the company’s full
portfolio, especially its innovative solutions for the beverage industry.
In March, the plant was working at 60 per cent capacity, using 7,800sq m of floor space that
houses 23 injection-moulding machines in two production halls.
The facility has been designed to be future-ready, and PROCAP plans to expand the number of
machines to 40 to meet the needs of a greater amount of projects. In future, the company will also
further extend the plant’s production facilities and warehousing in terms of floor space – for which
the location allows.
PROCAP’s new facility is now in full production
Show succeeds in food spectacular
ExCel London was proclaimed a hive of activity in
mid-March as the food, drink, and packaging
industries combined for ‘a spectacular edition’ of
the co-located IFE13 and Pro2Pac events.
Exhibitors and visitors are said to have
enthusiastically received both shows, although
there were some disgruntled participants in the
packaging area.
Said organiser Fresh Montgomery, who was
credited with delivering an impressive
presentation: ‘People commented on the busy
aisles and insightful attractions.
‘Early indications show the event attracted an
audience of 26,498 professionals (subject to ABC
audit) from 95 countries, including a rise of over 10
per cent international visitors.’
Elaborated event director Christopher McCuin:
“All this proves how important the food, drink, and
packaging industry is, and we can’t wait to get
started on the next IFE and Pro2Pac.”
The latter show ‘once again brought
together key industry leaders to share the latest
insights and cutting-edge developments in the
food processing and packaging sector’.
Paul Beamish, director at Ravenwood
Packaging, stated: “We only do one show a year,
and Pro2Pac is perfect for us.
“As food manufacturers purchase
packaging, the co-location with IFE means that
the buyers are more likely to be at the show
already.”
In the Pro2Pac Live seminar theatre,
presentations on topics such as design,
sustainability, and foodservice packaging were
delivered by top food and drink companies –
including Marks & Spencer and Warburtons.
Tel: 020 7240 2444
www.pro2pac.co.uk
Compact combination range extended
Audion Elektro’s range of compact and ‘affordable’
seal/shrink combination machines for moderate
production quantities, up to 300 packs an hour, has
been extended with the introduction of the
Audionpack H20 and H25 models.
Both machines, plus the earlier CS Matic, are
available in the UK and Ireland from Friedheim
International.
The new equipment created ‘lots of interest’
when showcased at a demonstration week back in
January.
Friedheim reports that the new machines are
very simple to use, with a hood that’s closed by
an electronic hold-down magnet during film
sealing and heat-shrinkwrapping operations.
‘Almost any product can be shrinkwrapped in
this clever machinery.’
Due to a very accurate temperature
control, the Audionpack H20 and H25 have ‘a
better seal quality and longer wire durability
than most other similar machines currently
available in this market segment’.
Tel: 01442 206100 w
ww.friedheim.co.uk
Audionpack H25 is one of
the new machines offered
MAY/JUNE 2013
RETAIL PACKAGING
7
NEWS
Greenwich Design evolved a compact,
self-sealing unit, which is similar in style
to a bicycle-puncture repair kit
Repair kit is
self-contained
A ‘unique’ felt roof repair kit has been
launched to the DIY market by IKO PLC.
The branding and packaging for this
IKOpro Emergency Felt Roof Repair Kit product
was undertaken by Greenwich Design, and
affords ‘an economical, quick, and easy
solution’ for damaged roofs in a self-contained
pack.
Greenwich explains that the current
alternative for damaged roofing usually results
in consumers having to purchase expensive
rolls of felt or re-roofing entirely.
It was briefed to design a ‘simple and
effective’ pack that would appeal to those
seeking an emergency solution, and would
encourage even the most novice DIY
enthusiasts that repairing can be quick, easy,
and convenient.
Greenwich created a compact, self-sealing
pack – ‘in a similar style to a bicycle puncture
repair kit’ – which neatly encases all items
required for a speedy roofing fix against the
elements, while ensuring weather protection
remains intact.
The bold orange and black colours in the
branding and packaging design were used to
create instant awareness, with a large text font
in red and black highlighting the emergency
solution and clarifying exactly what the kit
offers.
To help ease of use, Greenwich created
three simple, easy-to-follow illustrations plus
a four-step set of instructions on the back of
the packaging – which also needed to appeal
to the trade market.
As part of the overall process, Greenwich
was responsible for sourcing the Apet plastic
casing in which the repair items are contained.
It also evolved a prototype of the packaging,
which was employed to assist conversations
with suppliers and retailers in the initial
development stages.
8 RETAIL PACKAGING
MAY/JUNE 2013
‘Call to action’ over medicines directive
‘The need for pharmaceutical manufacturers to act
now to meet the requirements of the EU Falsified
Medicines Directive (FMD), and still be able to sell
their products throughout Europe after 2017.’
This is the key theme of a seminar at the
forthcoming Total Processing & Packaging
exhibition (previewed on page 12).
It is presented by 3C Integrity managing
director Christoph Krahenbuhl, in association with
pharmaceutical coding specialist Sunala. The
seminar will demonstrate how, although certain
directive aspects won’t be known until 2014,
there’s enough information available for
companies to begin their preparations now; and
that ‘those who delay too long run the risk of not
being ready in time’.
The threat of falsified medicines penetrating
the European pharmaceutical supply chain is
substantial and growing, and the FMD has been
established as an important step in protecting
patients from counterfeit products.
While the exact outcome of the Delegated Acts
isn’t expected until next year, there are clear
indications of what will be required; in particular,
the need for all companies to participate in a
systems-based, Europe-wide medicines
verification process.
The seminar will
provide an update on the
European Stakeholders’
European Medicines
Verification System (EMVS),
and examine the options
available for establishing
effective serialisation
technology, emphasising
the need for flexibility.
Krahenbuhl: ‘I aim to take
manufacturers through
Equally important, it
will also highlight the many all of the key actions that they
need to undertake’
other wider preparations
that manufacturers need to implement – such as
data management, pack artwork, data quality, and
internal organisation, processes, and
communication, both during the initial set-up and
once the system is established.
Explains Mr Krahenbuhl: “Our work with
clients has already highlighted the need to start
early, and to be as flexible as possible. There’s so
much detail to get right!”
He will also point out a huge demand on
equipment suppliers, meaning that capacity will be
severely strained and could lead to a ‘first come,
first served situation’.
Tel: 01942 674440 www.sunala.com
‘Free’ conference at plastics show
Delegates at this year’s Plastics Design & Moulding event (PDM 13) can access the comprehensive
conference sessions free – provided they book before June 10.
The combined PDM 13 exhibition and conference returns to the Telford International Centre on June
18-19, and conference bookings made after June 10 or onsite will be charged £25 a day for any mix of
sessions.
Twin streams of the conference focus on technical aspects of plastics design and moulding, with halfday sessions on surviving and thriving in today’s economy and the latest developments in materials,
design, 3D printing, and caps and closures.
Each themed session features three top-level speakers scrutinising the most topical issues in their
sector, a joint question-and-answer session, and the facility for open networking afterwards.
The parallel Smithers Rapra conference runs in a single stream, and will forecast plastics industry
market trends up to five years ahead. Specialist topics will include bioplastics and flexible plastics
packaging.
PDM 13 also offers ‘a wealth of free seminar sessions run by industry partners’.
Tel: 01892 800164
www.pdmevent.com
Authority tackles FMCG trends
Well-known Neil Farmer is both editor and author
of a new book covering ‘trends in packaging of
food, beverages, and other fast-moving consumer
goods’.
From Woodhead Publishing, the book
considers the present status and new innovations
in the consumer goods packaging field. It then
considers modified atmosphere packaging (MAP)
and other active systems, including smart and
intelligent packaging, and the role that these play
in augmenting and securing the consumer brand
experience.
Developments in plastic and bioplastic
materials are discussed, followed by innovations
and trends in metal, paper, and board packaging.
Further chapters review international
environmental and sustainability regulatory and
legislative frameworks, before the use of
nanotechnology, smart, and interactive packaging
advances for enhanced communication are
explored. The book
concludes by considering
the potential future trends
in materials and
technologies across the
global packaging market.
Authors of individual
chapters are distinguished
packaging industry figures. Farmer: ‘The authors of
individual chapters in the
Neil Farmer, who wrote book are all known experts in
the chapters on current
their respective fields’
status and future trends, is
delighted with the outcome. He says: “It’s been a
wish of mine for some considerable time to
produce a book on this subject.
“I’m thrilled it is now published. The authors
of individual chapters are all experts in their fields,
and I believe the final result is extremely pleasing.”
Tel: 01789 415775
www.neiljfarmer.co.uk
RETAIL PACKAGING MAYJUN 2013_RETAIL PACKAGING NOVDEC 2012 14/05/2013 09:46 Page 9
PROFILE | NEWS
Dempson Crooke welcomes the Ambassador
British paper packaging manufacturer,
Dempson Crooke, recently welcomed the
British Ambassador to Bosnia and
Herzegovina, Nigel Casey, to its factory in
Bosnia. The visit was in recognition of
Dempson Crooke’s investment in Bosnia
– it is one of only 14 British companies to
have invested in the country, compared
with some 4,000 German businesses.
Dempson Crooke opened its factory in
Bosnia in 2004 in the town of Kozarska
Dubica in the north of the country. An
investment of around £2m, the facility
was the first 100 per cent direct foreign
investment in the town. Kozarska Dubica
suffers from 50 per cent unemployment
and Dempson Crooke provides much
PPS makes key
appointment to drive
packaging in the Scottish
drinks market
needed jobs for some 53 local people.
The 40,000 square feet factory is
dedicated to the production of paper
packaging products, including paper
bags. Most of its production is sold in
Western European markets, functioning
as a back-up facility to Dempson
Crooke’s main factory located in
Maidstone, Kent.
14
www.dempson.co.uk
The UK’s premier packaging design and
global production specialists, PPS, has
strengthened its team for a second time
this month with the appointment of a
highly experienced account manager,
brought on board to drive packaging
contracts in the Scottish drinks market.
Based in Carnoustie, in Scotland, Ian
Carstairs will support the group’s success
within the Scottish drinks industry,
benefiting from over 25 years’ experience
in the procurement, distribution and
technological areas of Scottish drinks
packaging, during which he has built up
an impressive number of key contacts.
Ian joins PPS from a year of consultancy,
although prior to this he held the position
of director with a rival firm, developing
packaging designs in Hong Kong and
ensuring the business was run ethically,
whilst providing cost effective solutions
for the end product. In his new role, Ian
will be responsible for developing the
luxury Scottish
whisky market
accounts, and
working with them to
offer unrivalled
results.
17
Tel: 01274 623530
www.p-p-s-ltd.com
Roma International releases new glass catalogue
50 years of strapping manufacture
Renowned for its wide choice of glass
and plastic, cosmetic and toiletry
packaging, Roma
International launched its
new glass catalogue at the
NEC hosted Easyfairs
Exhibition.
Featuring many exclusive
bottle shapes with new
designs in Nail Polish,
Fragrance, Skincare
(including jars), Roll-On and
Aromatherapy, plus the
Saint-Gobain collection of
standard glass, various decoration
options including etching, spray coating
and printing, new surlyn and aluminium
Plastic Extruders Ltd, Plastex, celebrates
50 years of UK based manufacturing
producing polypropylene & polyester
strapping at its Wickford site. Plastex are
an independent, family-run business and
is the UK’s largest trade only
manufacturer of strapping. Plastex
manufactures enough strapping to
circumnavigate the globe once every 18
days and is proud of its trade only policy.
Working only with distributors of
packaging systems and associated
materials, Plastex offers distributors a
dedicated and knowledgeable sales and
technical team to ensure strapping made
under an ISO quality environment, EN
standard and specification.
A valuable and free evaluation service
fragrance overcaps and many other caps
and dispensing systems, the company’s
range now offers more
choice than ever before,
Following on from the release
of their new plastics
catalogue, illustrating
in-house manufactured PETg
and HDPE bottles, plastic jars
and in-house cap metallising
services, Roma International
is ideally positioned to cater
for many packaging
requirements in the
industry.
23
Tel: 01473 826808
www.roma.co.uk
Tel: 01268 571116
www.plastexstrapping.co.uk
20 years service
Smurfit Kappa scores a
baker’s dozen at EFIA 2013
print awards
Smurfit Kappa has scored another
notable success in the prestigious 2013
European Flexographic Industry
Association Awards with a total of
thirteen honours, including three gold,
three silver, five bronze and two highly
commended.
The table topping success is the latest in
a long-running line of acknowledgement
by the principal figures within the
European Flexographic Industry
Association of Smurfit Kappa as the
leading producers of paper based
packaging.
The number of awards was the highest
for any individual entrant, beating
participants from as far afield as Canada
and a very strong level of UK
submissions.
The accolades acknowledge the quality of
Smurfit Kappa’s international
performance in the Corrugated Post Print
sector, and its use of Flexography to
successfully build brand presence
through high-quality printed packaging.
Tony Smurfit, Group COO said:
“Consistency is the key to Smurfit
Kappa’s continued success, and we are
pleased that year on year we are able to
build on our achievements. With Smurfit
Kappa locations across Europe all being
acknowledged as leaders in the field of
flexographic printing, our ability to
allows
distributors to
submit as little
as one metre
length of
strapping or a
full coil to
independently confirm the products full
specification. A bespoke service is also
available so strapping can be custom
printed for enhanced corporate identity,
logos and other reasons. From its UK
factory, Plastex offers quality products
and the fastest turnaround, including
many off the shelf standard
polypropylene sizes.
26
support brand owners with high- quality
products is testament to our long-term
planning and investment.”
Smurfit Kappa, European
Flexographic Industry Association
Gold award winners 2013:
Corrugated Post Print
Gold Tribe Celtic Sprit- Scotch Whisky
Gold Launders, Queen Mary- Special
Blend Scotch Whisky
(Brand owner MacDuff
International)
International Corrugated Post Print
Gold Norma Tauberfranken – Wine
24
Tel: 07894 885 345
Email:
[email protected]
www.smurfitkappa.com
National
Flexible, the
Yorkshire-based
packaging
specialists, have
recently reached
a business
milestone
achieving 20
years’ service
supplying
customers with
food-grade
flexible
packaging films.
Originally established in 1993 via a
management buy-out from the Charles
Baynes group of companies, the business
has gone from strength to strength by
building its customer base and growing
through one main principle – adding
value for its customers. “As the business
has grown successfully, so has our
offering to our customers,” said
Managing Director George Slack. “In
addition to our core market of plain OPP
film conversion we now provide an ever
expanding range of films including high
barrier/high performance laminates,
bespoke films for specialist applications,
and printed films which include the very
latest flexographic, gravure and digital
printing techniques. Over their 20 year
period National Flexible has introduced a
number of landmark developments to the
flexible packaging industry including the
first chalk-based film used in the UK, the
first to introduce a fully oxy-degradable
laminate for VFFS packs, being the first to
use Kodak’s NX Flexcel printing
technology end-to-end, integrating an inhouse design service through NXL Design
and offering industry training to
packaging professionals. National Flexible
operates from a state-of-the-art facility
servicing its customers with flexible
packaging in the food, confectionery,
bakery, snack, contract packing and
pharmaceutical industries. They have
established themselves at the forefront of
quality, procedures and best practice in
the packaging industry. Independently
audited, the company has become wellknown as the preferred supplier of
packaging films to a growing number of
high profile UK manufacturing and FMCG
customers.
09
Tel: 01274 685566
Email: [email protected]
www.nationalflexible.co.uk
www.retailpackagingmag.co.uk
MAY/JUNE 2013
9
PROFILE | NEWS
Secretary of State visits Redpack
Dr Cable said:
Packaging Machinery
“Redpack clearly is a
Redpack were chosen by Vince Cable
Secretary of State for Business, Innovation
and Skills as the venue for the launch of
the “Growing Business Fund”, a £3m
scheme designed to kick start growth.
Redpack who are seeing a continued
demand for their flow wrapping machines
both in the UK and overseas and have a
full order book and more orders in the
pipeline are eyeing up the fund as a
potential driver for its investment plans.
Business Secretary Vince Cable
championed the firm as a “Superb
Company” during his visit to Norwich for its
ability to flourish during the recession and
to improve upon its overseas foothold.
superb local company.
They have got more than 40 local
employees here. They are a successful
manufacturer, exporting all over the world
[for example] in Brazil, Mexico and
Malaysia. They have got a full order book
and they have got through the recession.
The problem they do have is that they
want skilled people, which is why we
have to invest more in apprenticeships,
and if they are really going to expand they
are going to need more funding support,
so this is why funds like the Growing
Business Fund, will be useful.”
29
Tel: 01603 722280
RPC delivers the ‘bear’ necessities for extended
shelf life
RPC Containers Corby has launched a
new multilayer foodservice jar, which
combines an extended ambient shelf life
with improved safety in the busy kitchen
environment, and also offers enhanced
transport efficiencies. The new 4kg Bear
jar features a multilayer PP/EVOH/PP
structure and can be hot filled,
pasteurised and sterilised at
temperatures up to 121°C. The EVOH
barrier layer prevents oxygen ingress to
deliver a long shelf life for oxygen
sensitive foods. The jar is breakage
resistant in line with HACCP
recommendations. It is fully reclosable to
avoid spillages and can be stored in the
refrigerator after
opening, thus
reducing food waste.
The wide opening
allows easy pouring
and spooning, and
the closure can also
include a pump
dispenser. The jar’s distinctive eyecatching design incorporates an integral
handle for easy handling and pouring.
There is a wide surface area for
decoration to create effective branding
for individual products.
03
Tel: 01536 263488
www.rpc-corby.co.uk
Stylish new 25ml curved-shaped PET bottle
Labels enhance natural look for beauty range
M&H has added a brand new PET bottle
to its portfolio of standard products. The
25ml bottle (Ref. 4107), which takes a
screw-on cap (Ref. 8350) is a beautifully
curved shape and manufactured in PET
offering great product clarity.
The bottle’s gently curved shape is
suitable for a wide range of market
sectors and its 25ml size means it would
make an ideal samples, travel or hotel
amenities pack. M&H has over 1,200
standard products plus a full custom
moulding service for exclusive designs
and virtually everything is conducted inhouse, on site from concept design,
through tool-making, production, artwork
and decoration.
05
Eye-catching ‘no label-look’ labels from
Payne are helping to create on-shelf
impact appeal for a range of organic
Argan Oil beauty products from leading
supplier Dr Organic, which are being sold
exclusively through Holland & Barrett.
The products from Dr Organic including
Facial Oil, Eye Serum and Hair Treatment
Serum, all feature a printed clear matt
label which has been designed to match
the finish of the bottle. The labels are
silk-screen printed and the process is
underpinned with white to ensure that all
the fine detail of the design is clearly
reproduced. In addition a gloss gold cold
foil has been used to further enhance the
fine lines and reversals and provide
effective contrast with the substrate. This
Tel: 01502 715518
www.mhplastics.com
enhances the
vibrancy and
detail of the
label design to
create the ‘no
label-look’
effect that
makes it
appear as if
the design is
printed
directly onto
the bottle,
helping to
ensure a high end finish and maximise
the impact on-shelf.
20
Tel: 0115 975 9000
www.payne-worldwide.com
RPC helps to create the ultimate answer to lawn
Bottle It Up! – New additions to the Measom Freer
were to ensure the most even spread family
spreaders
of granules during spreading, for the
The manufacture of the
innovative lightweight pack for
Westland’s new Aftercut EvenFlo lawn spreader, incorporating
an inter-changeable handle with
integrated spreading chute, is
the result of close co-operation
between two RPC Containers sites at
Rushden and Market Rasen. Westland’s
Aftercut Even-Flo spreader is the next
generation of lawn spreaders, created to
help gardeners revitalise, rejuvenate and
bring more life to their lawns. To reflect
this positioning, the company required a
pack that is market leading in its
functionality and design. Key criteria
dispensing system to be reusable,
and for the refill bottle to be as
lightweight and cost-efficient as
possible. The new pack was
designed by Webb deVlam. RPC
Design subsequently worked with
the consultancy and Westland to take
the concept to the manufacturing stage.
The eye-catching container features
curved lines and a large labelling area for
effective impact on-shelf. The
interchangeable handle latches onto the
container and then flips open for
distribution of the granules.
21
Tel: 01673 840200
www.rpc-marketrasen.co.uk
Advanced palletiser incorporates unique software
Automation solutions specialist Sewtec
has launched a fast, compact and flexible
robotic palletiser ideal for high volume
packing lines in industries such as
pharmaceuticals, medical devices,
cosmetics and personal care,
confectionery and FMCG markets. With
most palletising systems, operators use
stand-alone pallet configuration software
and the resulting layout then has to be
programmed into the palletisers control
system. The Sewtec Palletiser features
built-in software where the dimensions of
the pack are inputted directly into the
machine which automatically works out
and adjusts itself to the most appropriate
format. This allows changeovers to be
10
carried out in a
matter of minutes.
The flexible design
enables two pallets
to be loaded in
quick succession or
simultaneously from
different lines. The
Sewtec Palletiser
features a robust
and hygienic
construction which can handle case
weights of up to 30 kilos.
All moving parts are enclosed to provide
protection against dust.
12
Tel: 01924 494047
[email protected]
MAY/JUNE 2013
Measom Freer announce the addition of
the svelte new Charnwood bottle range to
their stock products. These bottles are a
slim shape with tapered shoulders and
manufactured in clear PETG offering
superb product clarity. The collection is
available in 100ml with 18mm R4 415
neck and 300ml with 24mm R4 415 neck
size. Also added to their existing stock
ranges are the new 15ml size oval PVC
Griffin bottle with 15mm R4 415 neck
and 25ml round PVC Europa bottle also
with 15mm R4 415 neck. To compliment
your bottle choice add a spray pump in
new 15mm R4 415 size which joins their
existing range of 18, 20, 22 & 24mm
sizes, made to order so that the dip tube
can be tailored to suit the chosen bottle
in polypropylene with a minimum order of
1000 units. Also stocked are gel pumps
in neck sizes 20-24mm, minimum order
10,000 units and lotion pumps in neck
sizes 24-31mm, minimum order 1000
units.
25
Tel: 0116 2881588
www.measomfreer.co.uk
Customer satisfaction is key to purchase of Open Date coders
Sachet packing specialist, SPL
International, recently moved to a new,
52,000sq ft warehouse and
manufacturing facility and has taken
delivery of two new Sprint Major hot foil
coders from Open Date Equipment as
part of its expansion plans. SPL supplies
sachets of ingredients for the Homebrew
sector. The two coders, running at speeds
up to 100 packs per minute, are fitted to
a new sachet packing machine. They are
used to print a diverse range of sachets
with Best Before and Batch Codes, as
well as a full print plate for ingredients,
logos and other information. Seven Open
Date coders are installed across the site
and Chris Birnie, plant and facilities
manager at SPL, explained: “Our
experience with the equipment over the
past decade was a major factor in our
decision. We use Hot Foil coders for their
indexing capabilities. These machines
give us the flexibility to handle complex
printing requirements with minimal
downtime for changeovers.”
18
Tel: 020 8655 4999
www.opendate.co.uk
PROFILE | NEWS
The appliance of science
M&H worked with Tesco and their
nominated Private Label Manufacturers to
develop packaging for Tesco’s new Pro
Formula brand which was scientifically
developed for Tesco. This range was
created to convey tangible consumer
benefits in a clear and simple way under
an overall scientific positioning, and brings
together a collection of male and female
personal care products including haircare,
skincare and male grooming products.
M&H recently developed their new Fusion
snap-on flip top cap with the option of
coloured cap inserts for range
differentiation and Tesco commissioned
M&H to create an exclusive custom
moulded bottle shape to fit under this cap.
PCR for tester pots
The HDPE
bottles were
produced in
400ml, 250ml
and 200ml sizes
with the 400ml
bottle also being
used as a tottle.
The colours are
tailored to each product sector with base
neutrals and bright accents to highlight
the key information. Pearlised finishes
and varnishes were also utilised within
the range to add to a quality look and
feel.
31
Tel: 01502 715518
www.mhplastics.com
CRP Print and Packaging - Miller Brands UK in
exclusive partnership for beer cooler pack
Following extensive product development,
Miller Brands UK (a subsidiary of global
brewer SABMiller plc) launched this month
a corrugated beer case for Miller Genuine
Draft that expands when opened and holds
ice to chill bottles before drinking. The
easy to open one piece design splays open
to create a water resistant ice bucket,
providing a secondary use for the beer
case that is ideal for sharing occasions.
Developed in conjunction with CRP Print &
Packaging, one of Europe’s leading
independent specialist packaging groups,
the 18 bottle ‘cooler box’ was launched
into retailers in Spring.
CRP Sales Manager,
Matthew Watts
said: “The
development
of this innovative
pack which uses
specialised water resistant
papers, required an extended product
development phase including technical
and design expertise. The inside of the
pack has a laminated waterproof barrier
and is externally litho printed with an
aqueous varnish”.
33
Tel: 01536 200333
www.crpprint.com
AkzoNobel is extending its range of
packaging containing post-consumer
recycled (PCR) plastics with the
introduction of custom moulded tester
pots for its Cuprinol Garden Shades range
manufactured by RPC Containers UKSC
and RPC Containers Market Rasen. The
container is blow moulded in 100%
recycled HDPE (a first for RPC UKSC) while
the cap and applicator brush stem are
injection moulded by RPC Market Rasen
using 50% recycled PP. The intention is to
increase the amount of recycled material
in the cap as the manufacturing process
is further refined. The launch of the PCR
tester pots follows the successful
introduction in 2011 of injection moulded
PP paints cans
containing 25% PCR
from RPC Oakham for
Akzo’s Dulux Colours
ranges. The paint
cans were selected
for a prestigious
Green Apple Gold
Award from the Green
Organisation in the
category ‘Packaging
that improves the sustainability of the
product supply chain’.
36
Tel: 01673 840200
[email protected]
www.rpc-rushden.co.uk
Filtrona completes acquisition of Contego Healthcare,
building on its pharmaceutical
packaging solutions
Filtrona plc (“Filtrona”) has confirmed the
completion of the acquisition of Contego
Healthcare Limited (“Contego”) which will
now operate as part of its Coated and
Security Products (“C&SP”) Division, which
includes Payne, Payne Security and Duraco.
The Contego business will be led by
Managing Director Gerard Harford, who will
report into Alison Evans, Managing Director,
C&SP. The acquisition enhances the range
and innovation opportunities offered to
existing Contego and Filtrona customers
and also provides access for both
companies to potential new customers
through leveraging their combined skills.
“Through our Payne business we are
already focused
on the
development of
packaging
solutions which deliver added value in
terms of convenience, safety and brand
image through the incorporation of
features that meet the critical demands of
effective opening, closing, informing and
protecting,” explains Alison Evans. Gerard
Harford believes the new expanded
business is well-positioned to deliver a
fast-response service to many different
types and sizes of companies.
35
Tel: 0115 975 9000
www.filtrona.com
MAY/JUNE 2013
11
TOTAL EXHIBITION PREVIEW
big show ahead
THIS YEAR’S TOTAL PROCESSING & PACKAGING EXHIBITION TAKES PLACE AGAINST A TOUGH
BACKDROP FOR THE INDUSTRY
anufacturing output fell by three per cent
in the year to March 2013, according to the
Office for National Statistics.
On top of that, the manufacturing industry is
suffering a degree of collateral damage from the
horsemeat scandal. The industry could be forgiven for
looking glum.
Luckily, there are some chinks of light amongst the
darkness: some firms are finding ways to turn the
crises into opportunities.
Speaking about the challenges facing
manufacturers during this time, Michelle Newman,
marketing manager for Kliklok International,
commented: “In light of the recent horsemeat
controversy, an increasing number of supermarkets are
pledging to source their ingredients from reputable
suppliers in the UK.
It already seems that the average consumer is
now favouring fish and chicken over red meat
consumption. For UK food producers, this may well
lead to an unexpected upturn in overall production.
This means that higher-speed, labour-saving,
automatic packaging could be the next step.”
Added Graham Earl, exhibition manager at the
Total Processing & Packaging event: “It sounds
counter-intuitive but tough times can be positive for
producers, as they act as a catalyst for innovation.
“We think this is where a show like Total comes
into its own. It’s a place to meet peers from across the
industry, share the latest ideas and thinking, and find
ways to chart a course through the tough terrain.”
M
CHALLENGING PERCEPTIONS
More than 320 exhibitors will be on hand to
demonstrate just how processing and packaging
professionals can improve efficiency, accuracy, and
consistency while focusing on innovation.
Comprising three dedicated hubs - including
Pakex, PPMA, and Interphex - attendees are invited to
discover the latest innovations in packaging design at
the Pakex hub; machinery to enhance productivity at
the PPMA Show; and new production solutions
designed specifically for the pharmaceutical industry in
the Interphex hub.
From design, automation and control, packaging
machinery to materials and containers – no matter
what industry or product you’re managing – there’s no
better place to discover the latest solutions and
technologies available to enhance your business and
transform your production line.
While advice on the latest pressing industry topics
can be found on a number of exhibitor stands, free-toattend seminars will be available throughout the threeday event. These feature experts from M & S, Dairy
This robotic cartoning system will be amongst the many interesting
packaging machines on display for visitors
12 RETAIL PACKAGING
MAY/JUNE 2013
Busy exhibition aisles are always a good indicator of show success. This scene comes from a previous Total
Crest, B & Q, GSK, and Siemens, who will put the
trade’s important issues under the spotlight, share
the latest advice, and reveal groundbreaking
innovations.
Reflecting the three show hubs, visitors can
attend seminars in the Manufacturing Forum
(sponsored by Linx Printing Technologies), the
Interphex Theatre, and Pakex Innovation Hub
(sponsored by Markem Imaje). Each hub offers a
unique seminar programme packed with exciting
topics, and chaired by leading trade press editors.
Joining the Pakex Innovation Hub (on June 4 at
11am) is Joanna Griffiths, packaging technical
manager for the British Retail Consortium Global
Standards.
This 45-minute session will reveal how to get the
best out of your supply chain, and make better
packaging supplier decisions. Further, Joanna will
offer the latest updates on how certification schemes
can improve packaging product development and
enhance brand protection.
Seeing is believing! There’s certain to be numerous innovations and
advances, plus much to talk about
LOOKING TO THE FUTURE
Recognising the best and brightest up-and-coming
talent in the industry will also be a key focus, with the
return of the Ones to Watch competition and the
launch of the new Packaging Design Challenge.
Ones to Watch is a search for the industry’s
brightest young processing and packaging
professionals, judged on entrepreneurial spirit and a
commitment to the trade.
Sponsored by Festo, the successful candidate
and ‘one to watch’ will win more than £9,500 of
in-house training from Festo’s Training & Consulting
portfolio. If you know a colleague that fits the bill, visit
www.totalexhibition.com/otw.
New to this year’s Total event, the Packaging
Design Challenge will offer one lucky packaging
professional the chance at a real investment in its
packaging innovations. Candidates are invited to
submit their packaging concepts for a chance to
secure a real financial investment live at the show.
If you have a concept or packaging idea you’d
like to see on the shop shelves, visit
www.totalexhibition.com/packdesignchallenge for
more information.
With so much variety on offer, if you want to hear
about the latest news and trends in the processing,
packaging, and pharmaceutical industries, you’ll start
with the Total 2013 show. To register today, visit
www.totalexhibition.co.uk.
For more general information on the event itself,
please go to www.totalexhibition.com or join the
conversation on Twitter (@TotalExhibition) or the Total
Exhibition 2013 LinkedIn group.
Vitrition
V
itrition
™
..
.
.
.
.
.
Wide range of fill sizes.
Cr
Creams,
eams gels & liquids.
eam
eams,
Small runs
so
or full
production
scale.
pr
oduction scale
ale.
ale
Artwork/Graphic design
desig
gn
n
service available.
Larrge
Large
g formulation
library.
library
y.
BRC & ISO accr
edited.
accredited.
Quick lead times.
Contact us:
Co
RP05.13/D4/e
See Fischbein Saxon at The Total Packaging Show,
4th - 6th June, Stand L60
RP05.13/D5/e
Unit 26 V
Victoria
ictoria Spring Business Park Wormald
Wormald Str
Street,
eet,
West
Yorkshire,
Liversedge, W
est Y
o
orkshire, WF15 6RA, England
RP05.13/D11/e
Joanne@v
ne@vitu
T
e
el: (0)1924 410400
0400
400
Tel:
www.vituk.com
www
.vituk.com
MAY/JUNE 2013
13
PROFILE | TOTAL EXHIBITION PREVIEW
Fischbein Saxon on TOTAL show stand L60
Fischbein Saxon Ltd are the renowned
manufacturer of Fischbein sewing
equipment, Saxon sealers and bagging
equipment including fillers, bag placers,
automated bagging and palletizing
systems. At this years TOTAL show they
will be launching the new TOS -3000
TAPE OVER SEALING / SEWING SYSTEM
and BP250 Bag placer and Bag top
reformer. Tape over sealing overcomes
the issue of ‘product leakage’ on bags by
applying a Hot melt adhesive tape over
the sewn bag top. This then ensures no
product can leak out of the holes, a
common problem with fine powdered
products. Additionally, an inner liner seal
can be conducted on the inner
liner/coating of the bag to provide a ‘sift
proof closure’, or selected as it's own
sealing method with no sewing being
conducted. The Bag Placer BP 250
eliminates the need for manually hanging
and holding bags, freeing the machine’s
operator for other tasks.
01
Tel: 0844 3722877
Integrated ISO verifier means
100% QA for bar code labels
Bar code verification procedures
demanded by retailers to ensure label
legibility at every point in the supply
chain can now be carried out
automatically to ISO standards as part of
the labelling process, using a new high
speed quality control system being
launched at Total on stand A62, by print
& apply specialist Logopak. It allows all
pallet and case labels to be verified,
rather than samples taken from a run,
and the labels graded to ISO or ANSI
standards laid down by GS1, the
international bar code standards
organisation. The Logopak system
replaces QA lab-based scientific
14
Headlining Endoline’s stand E30 at Total
2013 is the latest case erector - designed
specifically to handle SRPs, the 248, fully
automatic case erector is a high speed,
servo driven machine incorporating a
gluing system to seal the bottom of each
case as it is formed. The use of glue is
essential with SRPs as tape interferes
with the functionality of the cases at the
retailer, but it also supports the higher
running speeds made possible by the use
of servos while significantly reducing the
cost of consumables by eliminating the
need for tape. The 248 incorporates
Endoline’s signature dual opposing
vacuum case opener and a top hopper
which
results in an
extremely
compact
footprint
enabling the
248 to be
installed as
an upgrade
in space constrained packing halls as
well as in state of the art new production
sites. Other items on show include a case
packing module and a fully automatic
random case sealer.
11
Tel: 01767 316422
www.endoline.co.uk
Solutions to meet FMD on display
instruments with an industrial-quality unit
using technology licensed exclusively
from verification specialist Axicon and an
innovative mechanical design that
integrates verification with the print &
apply machine, so allowing all labels to
be checked continuously as they are
applied.
08
Tel: 01904 692333
Kliklok announces TOTAL Show line up
Kliklok International
has announced their
packaging machinery
showcase for the
TOTAL PROCESSING &
PACKAGING SHOW Hall 5 Stand H10.
The company will be
demonstrating filled
bags being handled
onto Kliklok’s
CASCADE LOADER
SYSTEM, then
cartoned using
Kliklok’s SFR END
LOAD CARTONER.
Kliklok’s innovative
Cascade Loader System (CLS120) is a
compact, stand-alone product handling
unit, designed to complement Kliklok’s
wide range of end load and top load
cartoning equipment. The CLS uses fully
adjustable 3-stage vertical rotor timing to
provide collation, stacking and transfer of
bags, flow-wraps, vacuum packs and
sachets. The CLS120 offers stainless
steel construction, compact design and
colour screen for ease of operation.
Integrated with the CLS120 will be
Kliklok’s best-selling end load cartoner the SFR. This medium speed machine
was designed with a robust, fully welded
stainless steel frame, easy size change
facility, colour touch screen, and Kliklok’s
patented rotary carton feeder, offering
speeds up to 150 cartons per minute.
Also on the stand, Kliklok will be
Endoline launches high speed case erector for shelf
ready packaging on stand E30
demonstrating their compact end load
cartoner, the CCI. This intermittent motion
machine, of predominantly stainless
construction, includes within its small
footprint both automatic product insertion
and product infeed timing. This offers a
space-saving and affordable solution,
with castors fitted to enable easy
manoeuvre throughout any factory.
Available as a right angle or parallel
infeed version, the CCI boasts a motor
driven powered hopper and ‘slam shut’
flap folding & compression system as
standard. The CCI has been one of
Kliklok’s most successful end load
cartoners, with over 50 installations
throughout the world.
02
Tel: 01275 836131
www.kliklok-int.com
MAY/JUNE 2013
Total Processing and Packaging –
Travtec Group, Stand C10
At Total Processing and Packaging 2013,
pharmaceutical packaging solutions
specialist Travtec Group will demonstrate
a range of equipment to simplify and
enhance coding operations and in
particular help companies meet the
requirements of the forthcoming EC
Falsified Medicines Directive (FMD).
Through its Sunala subsidiary, the
company will be showing the justlaunched latest version of the Wolke
m600 Touch small character thermal
inkjet printer, and the new Lixis Vision
System, a high-end OCR/OCV Imaging
system integrated into the Travtec
Pharmacarton Elite online carton feeder.
The
Pharmacarton
Elite and TR-760-TT offline carton feeder
will also be demonstrated incorporating
the proven Melior Serialisation software.
The Lixis PVS system offer reliability,
accuracy and speed for a variety of
inspection requirements. It is capable of
checking print quality and performing
code and character verification on most
surfaces.
22
Tel: 01942 674440
Linkx Systems on
Stand Number A50
Linkx Systems will be exhibiting the
latest Linkx Technology and Patented
Machinery at this year’s Total
Processing and Packaging Show.
The patented Random Box Sizer
intelligently measures the empty
volume of any random, loaded box
size and cuts and creases it to final
package dimensions ready for
folding, sealing and bagging prior to
end-of-line labelling. Due to carrier
companies charging on volume rather
than weight alone; this unique
machine has been designed to reduce
the volume of packaged goods and
the use of excess packaging material.
The machine, which is ideally suited
for use in mail-order warehouses and
the order fulfilment operations of online retailers, is capable of working
with boxes presented in random sizes
and is compatible with almost any type
and size of box content.
The innovative iCon conveying system,
which has been developed jointly by
conveyor system specialists AlphaChase
& packaging experts Linkx Systems,
offers a convenient and flexible solution
to the problem of accurate product
positioning on conveyors.
With the iCon system, options for product
positioning are almost unlimited; they
include lateral movement across the
conveyor, rotation, merging, diverting and
gapping, all of which are achieved
without the need to use conventional
diverters or guides. This not only
simplifies the design and construction of
conveying installations, but also provides
greatly enhanced versatility, as the
operational parameters of an iCon system
can be easily reprogrammed.
19
Tel: 01502 713777
PROFILE | TOTAL EXHIBITION PREVIEW
New product developments from Ilapak on stand H22
New product developments are the focus
of Ilapak’s stand at this year’s Total
Processing and Packaging Exhibition.
The company’s display includes an
upgraded version of the Delta 3000LDR
flowrapper with enhanced
sealing capabilities and new
control system, the Vegatronic
4000 continuous film motion,
open frame bagging machine,
the Vegatronic 1000 with new
resealable pack and the versatile and
easy-to-use Smart flowrapper. The Delta
3000LDR is a well-established, inverted,
electronic flowrapper designed to
produce hermetically sealed modified
atmosphere packs at high speeds of up
to 140 packs a minute. Ilapak’s
Vegatronic 4000 continuous film motion
concept allows products to be packed
without pausing, slowing or stopping.
The Vegatronic 1000 is an extremely
versatile mid range machine
entry-level machine suitable
for products including
confectionery, snacks, fresh
produce and cheese.
Completing Ilapak’s display
is the Smart flowrapper, a versatile and
easy-to-use machine designed for firsttime users of automatic packaging
machines.
16
Tel: 0208 797 2000
www.ilapak.com
Allen Coding to show wide range
of thermal transfer, hot foil and
ink jet printers
substrates.
Allen Coding Systems will be highlighting
a wide range of high performance coding
& marking equipment at Total Processing
& Packaging, stand A01, including its
53LTc (continuous), 53XL80 and high
speed NG2/4 thermal transfer coders. The
company’s popular RX-S small character
continuous ink jet printer and Compact
50/30 hot foil coder will also be on
display. The RX-S continuous ink jet
printer is specially designed for accurate
reproduction of a wide range of fonts in
multiple languages, bar codes, logos and
graphics directly onto uneven or flexible
The 53XL80,
with its large
print area,
allows users
to easily
print fixed
and variable text, data and graphics, as
well as reproduce bar codes, real time,
sell-by dates, batch numbers, prices and
source codes. The high speed NG2/4+ is
the latest addition to Allen Coding’s range
of NG thermal transfer coders.
15
Tel: 01438 347 770
www.allencoding.co.uk
YPS at TOTAL Show
The Transmodule offers Unlimited Flexibility
Yorkshire Packaging Systems will be
exhibiting at TOTAL 2013 with the
introduction of their own manufactured
palletiser designed to go on the end of
their shrink wrappers. Most palletisers are
designed for high speed applications
where the use of labour would not be
feasible. However, palletisers are required
at all speeds so the challenge has been to
design a system which uses minimum
space as well as being economical against
labour costs at lower speeds. The palletiser
will be a fully working exhibit shown in
conjunction with the highly successful side
feed sleeve wrapper and shrink tunnel
designed for transit application.
Additionally, YPS will be displaying
Schubert, the automated packaging
system specialist will be presenting an
F44 picker line at this year’s Total
exhibition. The highly flexible line is
capable of packing products ranging from
chocolate bars and biscuits to bottles,
tubes, sachets and cans in complex
collations. This type of flexibility is made
possible when using the TLM
transmodule. Transmodules are the
intelligent vehicles driven by a
servomotor which carry out numerous
transport tasks, Managing Director of
Schubert UK; Mark Stepney says
“continuous innovations mean that the
Transmodule is becoming more compact
with better performance. This enables the
supply of smaller more flexible packaging
machinery from their range of semiautomatic combination unit ‘L’ sealers and
shrink tunnels as well as its fully automatic
‘L’ sealer and shrink tunnel, along with the
unique biodegradable polyolefin shrink film.
If it is shrink wrapping equipment you are
looking for then please make sure you pay
a visit to the Yorkshire Packaging Systems
stand A10.
27
Tel: 01924 441355
www.yps.co.uk
SICK unveils new rapid changeover solution at Total
Improving the speed and efficiency of
product changeovers on multi-product
lines is presenting tough challenges for
processing and packaging industries. SICK
UK’s new RapCo system, launched at
TOTAL 2013, offers a reliable, automated
solution to protect product quality and
boost productivity. Showcased on stand no
D12, the RapCo system is the latest
innovation from SICK’s comprehensive
range of sensors and sensing systems for
factory automation, safety, quality control
and track and trace applications. SICK’s
solutions for processing and packaging
are built on extensive specialist knowledge
and close co-operation with leading multinational companies. RapCo promises to
speed up
product
changes by
adjusting
mechanical
stops
automatically through an integrated
package of sensors, drives, a controller,
display and cabling. Simple to operate, all
RapCo’s settings can be configured via a
display and no knowledge of plc
programming is needed. The result is a
system with batch-specific settings that
achieves speed and repeatability while
reducing rejects.
30
Tel: 01727 831121
Email [email protected]
machines”. Visitors to the Schubert
stand will see TLM F4 robots pick up
Tunnocks teacakes from the product belt
and place them, pre grouped onto a
Transmodule in non-stop operation. The
F44 pickerline will be on display on
stand H70 at the Total exhibition from the
4 – 6 June 2013.
28
Tel: 01676 525 825
www.schubert-uk.co.uk
J&J Pont Packaging shows its packaging
versatility at Total
J & J Pont Packaging will target a
number of its key market sectors with a
varied and versatile packaging product
range at the Total show. On show will be
its chemical squares, a robust and high
quality range of HDPE bottles in eight
sizes from 50ml to 5,000ml. Available
with various wide or narrow neck options
and tamper proof closures, these are
ideal for storing a range of industrial
liquids, chemical powders and granules.
Its distinctive new cylindrical jars for the
vitamins, minerals and supplements
market will also be shown. Manufactured
in HDPE and available in seven sizes from
750ml to 2,500ml these jars offer
maximum shelf impact in a competitive
marketplace. Completing its exhibits will
be the Excellsens range of authentic clear
glass food jars, ideal for the traditional
style packaging of food products such as
jams, chutneys, sauces and candy.
32
Tel: 01322 291111
Email [email protected]
BLISTER & DISPLAY PACKS
grateful for growth
AS FINGER WENT TO KEYBOARD TO START THIS ARTICLE, I HEARD THAT UK PLC HAD MANAGED TO
AVOID THE DREADED TRIPLE DIP
Bolton: ‘Macpac’s advance
comes in a range of standard
shapes and sizes ideally
suited to retail environments’
by Bob Bolton, managing director, Barton Grange
CNC machine at Macpac (above) and tooling (below)
Macpac’s latest
pressure former
was made by Illig
E
ven the treasury was somewhat upbeat about
the apparent upturn in the economy as
growth figures hit the staggering heights of
0.3 per cent.
How times have changed. Not so long ago, the
thought of a double dip was well…errmm….
unthinkable.
I suppose we should be grateful for any growth
considering the state of most of the rest of Europe,
especially as the long cold winter seems finally to be
behind us.
That brings me nicely to pricing for post-consumer
RPET, the material of choice for the majority of the
thermoforming industry.
Long cold winters see reduced consumption of
soft drinks and mineral water, the lion’s share of which
is bottled in RPET. Used bottles are converted to bottle
flake, the main input material for PET thermoforming
sheet.
Flake pricing in Quarter One (Q1) remained flat
and downstream demand was very weak. Prolonged
cold weather ran recyclers’ inventories to low levels
with less material available for reprocessing. This,
combined with rises in demand and higher virgin
pricing, provided the headroom for recyclers to start
the seasonal ramp up of material – which will continue
through Q2.
The market is now highly seasonal with demand
for material peaking in Q2/Q3 but supplies are very
Fat ball tray is
among numerous
thermoform
applications
16 RETAIL PACKAGING
MAY/JUNE 2013
tight, resulting in high seasonal pricing. In Q3/Q4, as
demand lessens and bottle supplies for recycling are
plentiful, pricing will revert to being very soft. This is
despite increasing uptake from bottle producers
incorporating more RPET into containers.
This wide variation in seasonal pricing is going to
continue, and will prove difficult for thermoformers to
manage their customers’ pricing. Increased PET sheet
extrusion capacity will help to regulate pricing slightly.
Long term, the market for post-consumer RPET
feedstocks (bottle flake and RPET pellet) will remain
structurally short. Demand will grow from the bottle
makers wanting to include more PET, and from
increased RPET sheet extrusion capacity, but supply of
material will remain limited as recycling rates appear to
have peaked out at just below 50 per cent.
Only a step change in recycling policy – eg,
legislation or reverse vending/deposit schemes – will
result in significantly-increased RPET availability in the
UK, and enough to help regulate peak-season pricing.
The significant swings in pricing are currently being
driven by seasonal tightness/surpluses on the supply
side rather than surges or crashes in demand.
former. This new stacking format allows more-complex
tooling shapes to be accommodated at higher speeds
than previously possible.
Added flexibility and functionality to the machinery
capabilities facilitates lower-cost tooling, making it
more economical to produce thermoformings.
Macpac’s engineering team worked closely with Illig to
achieve the changes, which isn’t the first time that the
two companies have collaborated for the industry’s
benefit.
Macpac has given itself a generous birthday
present, with a significant reinvestment of £600,000
into a factory refurbishment. The tool rooms have been
extended, and a new, large-bed, multi-axis CNC
machine commissioned. This machine will enable
larger tools to be made at higher speeds.
The whole factory has been reconfigured, enabling
the entire manufacturing output to conform to the
BRC/IOP standards of hygiene. Previously, the
company was dedicating around 40 per cent capacity
to this type of production but, due to unprecedented
demand levels from the food sector, the decision was
made to change.
NO OPTION ON PRICE RISES
FACILITY APPRECIATED
On the virgin PET front, producers saw rising costs in
Q1. Despite weak demand, there was no option but to
pass these increases on due to already-weak margins.
At the macro level, virgin PET is seeing huge
investment in new and efficient plants, so the global
capacity will grow considerably in the next couple of
years – making this an extremely-competitive market,
and certainly not one in which the older, less-efficient
plants will be able to operate.
In April, I was invited to Stockport-based
thermoformer Macpac on the eve of its 40th birthday.
This company was launched in the early days of
thermoforming, and has been responsible for many
industry developments.
Innovation is still alive and flourishing at Macpac,
as evidenced by the latest addition to its pressureforming machinery. A close collaboration with German
machinery maker Illig has developed a new stacking
technology in an adaptation of its RV74 pressure
Macpac has also extended its finished goods
warehouse, increasing capacity for the storage of 600
pallets. Apparently, customers really appreciate this
facility, as it enables them to call off large volumes at
times of seasonal demand without the problem of
storage in their own premises.
It also ensures continuity and timeliness of
delivery. During my visit, I had a sneak preview of an
exciting new range of ‘designer packaging’ from
Macpac called Surecel – which will be launched later
this year.
Surecel features a highly secure, yet unobtrusive,
closure mechanism, and will be available in a range of
standard shapes and sizes ideally suited to retail
environments.
More about this in a future issue of this journal, no
doubt, but Surecel will certainly be a feature on
Macpac’s stand at the easyFairs Packaging
Innovations show in London this autumn.
RP05.13/D12/e
RP05.13/D7/d
MAY/JUNE 2013
17
DISPLAY & BLISTER PACKS
back to black
WHEN I FIRST HEARD AMY WHITEHOUSE SING, I WAS STRUCK BY THE UNIQUENESS OF HER VOICE
by Gary Briscoe, managing director, Mister Blister
mpressive too was her ability to seamlessly
change the tone of her singing to match the
mood of the lyrics.
Her extrovert appearance and self confidence
personified everything I’ve ever loved and respected
about British music.
From the Beatles to the Rolling Stones, the Sex
Pistols to the Stone Roses, there’s a self-assured, ‘up
yours’ attitude that’s transcended criticism to push the
boundaries and take music to a different level (except
for the Eurovision Song Contest, of course, but I’m not
sure that can be classed as music!).
This non-conformist attitude coupled with a
stoical, self-determination to succeed against all odds
is one of the most endearing of British traits. We
continue to produce people who provoke argument
and force us to question our beliefs, people that fight
complacency and inspire change and progression.
Whether it’s music, industry, finance, or politics,
we’re a nation with the determination and spirit to dig
deep and survive when times are tough but more
importantly, given the right support, we have people
with the ability to ensure we can maintain our position
at the forefront of innovation and creativity.
For the last few years, the UK packaging sector
has faced many financial challenges, as it has not only
had to navigate the stormy waters of the recessionary
climate but has also had to survive the onslaught of
cheap, pre-packaged Far Eastern imports decimating
its business opportunities.
During the last few years, as markets have
contracted and margins reduced, our company has
focused its attentions on cutting its costs and
improving efficiencies.
Besides making our own tooling on site and
continuing to upgrade our thermoforming machinery,
we’ve made significant investment in our extrusion and
recycling facility at the Manchester site – which has
enabled us to have a greater level of control on our
raw material costs.
By recycling all our waste in house (as well as
controlled waste from other thermoforming
companies), we are also making a positive contribution
to the environment. The company has registered its
new PVSea logo to promote the fact that the material it
makes derives from a sustainable 57 per cent saltbased compound, and is 100 per cent recyclable.
I
essential that the growth of the manufacturing roots is
nurtured with support from the banks and the
government as well as the retailers themselves.
The reality of the post-recessionary trading climate
is that profit margins have been squeezed in every
sector. With government support, more accessible
funding would enable packaging producers to invest in
the machinery, processes, and personnel required to
keep costs at competitive levels and lead times to a
minimum. This will enable retailers to recoup some of
their reduced margin.
I also believe that the retailers themselves can help
the packaging sector in a number of ways.
Manufacturing margins are often small compared to
the retailer, and simply settling invoices on time can
mean the difference between profit and loss on some
jobs.
The latest iPad pack from Mister Blister, who makes recycled sheets on site
at its Manchester plant (below)
Briscoe: ‘Packaging
manufacturers that have
survived the last few years now
face a more-optimistic future’
The manufacturer needs margin not only to
survive but also to invest in the innovation and ideas
that open new markets, increase sales, and reduce
costs.
AN INNOVATIVE SOLUTION
Mister Blister’s award-winning Virtuweld security
closure is an example of this. We became aware that
many customers were having to weld our blister packs
to match the security aspirations of retailers – a
function that’s both costly and inflexible besides using
unnecessary energy.
The patented Virtuweld locking system enables
the back of the blister to clip into the front using
dynamic retention to give a secure, undetectable seal.
The stitching effect incorporated into the Virtuweld
designs completes the illusion that the packs are
actually welded, without automation or additional
costs.
It’s this kind of innovation and approach that will
transform the fortunes of the packaging industry, and
balance sheets that are currently in the red will soon be
(as Amy once sang) ‘Back to Black’.
The company offers a large range of stock blister sizes
FUTURE IS ‘MORE OPTIMISTIC’
I believe that, for the manufacturing companies in the
packaging sector who’ve survived the last few years,
there’s a more optimistic future; and particularly in the
non-food area, they are experiencing renewed interest
in their products.
Over the last couple of years, there’s been
significant rises in production costs in the Far East –
which, coupled with escalating freight prices and the
lack of flexibility that long-distance supply affords, is
leading to opportunities for the UK packaging sector.
British retailers are once again appreciating the
benefits of having a strong UK supplier base, where
lead times are reduced and communication, flexibility,
and above all quality are enhanced. However, it’s
18 RETAIL PACKAGING
MAY/JUNE 2013
RP05.13/D2/e
RP05.13/D1/e
MAY/JUNE 2013
19
FILMS & LAMINATES
turning art into science
ONE OF THE MAJOR DRIVERS IN FLEXIBLE PACKAGING RECENTLY HAS BEEN TO BRING
MEASURABLE CONSISTENCY TO THE PRINTED IMAGE
Kershaw: ‘Inks behave differently
depending on whether they are
applied to the film surface or
within the laminate’
by Paul Hesketh, print development manager, FFP
his adds confidence to the print process,
and brand consistency across the shelf.
Successful packaging companies through
the process have been those that can combine high
manufacturing standards with a willingness to commit
to the sort of agreements that include both the
packer/filler and brand owner as fully-engaged
members of a long-term partnership.
Key to quality management is clear and welldeveloped methods to guarantee the consistency of
the packaging that the customer receives. The
management of colour is a critical part of the control
of quality and brand standards.
In any technical environment, people generally
depend on measurement rather than eye. An engineer
doesn’t hold up an engine part to the light and say
‘that looks about right’. Every element is measured
and checked and, in a technical industry such as
packaging, we should expect no less. We have
packaging specifications for structures, why not for
colour?
Colour management in flexible packaging is a
complex issue. Ink behaves differently on the various
film types, and leading converters will have a variety of
ink systems from which to select.
Additionally, inks behave differently depending on
whether they are applied to the surface of the film or
within the laminate structure. Laminating adhesives
can affect the print pigments. In production, flexible
packaging converters have to have good
housekeeping, consistent ink weights, and spotlesslyclean anilox (ink metering) rollers.
Flexible packaging producers like FFP have
always ‘fingerprinted’ their presses for the various
substrates, and measured ink weights in the
laboratory and at the press. The company uses
densitometers to understand how the ink systems
behave on the various materials, although the final
match to proof has often been left to the trained eye
of the printer, the lightbox, and also the confirmation
of the customer.
So, how to move on from that situation to a more
scientific approach? How do we go about measuring
colour, and how do we ensure that we achieve the
right colour every time a print run goes on press?
In a nutshell, we need to have accurate colour
profiles, we need to understand what affects colour,
and we need to manage and control the process.
T
Picture shows a ‘fingerprint’ test chart, employed to calibrate the printing press to specific inks and films
‘NO SHORT CUT’
There is no short cut to the profiling stage. Each and
every combination of substrate, surface and reverse
print, in four-colour process set (CMYK) and
combination, is reproduced using a colourmanagement test chart under standard print conditions
on digital plates; producing a full gamut of shades,
block colours, blends, and solids.
The resulting print is taken to a repro partner and
measured, patch by patch, using a specially-designed
scanner – the result forming what is known as an ICC
profile. This is a time-consuming process but critical to
the quality of the final result.
Lab standards are recorded using a
spectrophotometer, and a densitometer is employed to
establish printing parameters. Based on the results of
the fingerprinting process, a printer’s specification is
produced that includes dot gain and densities.
The latest generation of proofing systems
incorporates spectrophotometers, and proofs are
Some of the equipment utilised by leading converter FFP in producing and printing flexible packaging materials
20 RETAIL PACKAGING
MAY/JUNE 2013
made of the same fingerprint patterns, using the ICC
profile and measured against the results achieved on
press.
Repro partners produce files against the ICC profile
and original fingerprint data, and ONLY when they’ve
proved that they can produce accurate proofs to match
the measured data will they be added to an approval
list.
Don’t forget though that this is just for one of the
many variations in materials and print method involved.
Every polymer type, surface and reverse print, and
substrate type will go through the same process.
PRINTING BEGINS
Only now, at the end of this exhaustive process, can we
start actually printing new designs. Based on the
design, the converter selects the right ICC profile – and
the repro request is sent to an approved partner.
Once the repro is supplied, a colour-matched proof
(FFP uses the latest Epson proofer with EFI Colour
Management software) is produced. This allows us to
provide an accurate proof to the customer, and also
check the ‘printer’s proof’ against the contract proof.
Out on the shop floor, the printing press is set up
using the printer’s specification mentioned earlier.
On-press spectrophotometers are employed to
measure the colour against the proof, the printer being
responsible for colour control throughout the run. That
said, the last check is always with the eye – but in a
calibrated lightbox.
By following a properly-measured and fully-tested
process, leading converters are giving major partners
what they require – reliable, robust, provable colour
performance.
PROFILE | FILMS & LAMINATES
Raising the bar with compostable packaging film
A British firm, that helps fuel Olympians,
adventurers and sports stars from across
the world, has chosen Innovia Films’
compostable flexible material,
NatureFlex™ as the packaging for its
range of natural energy bars. Based in
Wiltshire, UK, Fuel For Adventure Ltd
produces Mule Bars and was founded in
2002 by Jimmy Docherty and Alex Smith.
They decided to make not only tasty
nutritional high energy products, but ones
which use only natural ingredients.
NatureFlex™ was an obvious choice for
the packaging as the film begins life as a
natural product – wood and breaks down
in a home compost bin (or industrial
compost environment) within a matter of
weeks – yet also offers advantages for
packing and converting such as inherent
deadfold and anti-static properties, high
gloss and transparency, resistance to
grease and oil, good barrier to gases,
aromas and mineral oils and a wide heatseal range. In this application,
NatureFlex™ NK film is converted by
Mercury Packaging UK.
06
Tel: 016973 42281
www.innoviafilms.com
Compostable laminate packs provide a
solution to changing waste regulations
Innovia Films and Sappi Fine Paper
Europe recognise that the best end-of-life
options for flexible laminates are either
industrial/home composting or ultimately
anaerobic digestion which turns waste
into a useful energy source. They
realised that by combining their separate
compostable substrates, Innovia Films’
NatureFlex™ and Sappi’s Algro® Nature
they could offer the packaging industry
an alternative combining traditional
technical properties and equivalent
packaging performance. Using these
technically proven products both Innovia
Films and Sappi set out to develop
sample pack structures to show end
users in the food,
confectionery and
home and personal
care industries what
is possible. Their first pack development
was a stand-up pouch which received a
lot of interest at the various exhibitions it
was displayed. Taking this concept
further, a new selection of pack types has
been created to demonstrate versatility in
application and formats while
representing viable laminate
replacements for oil based
paper/polyolefin laminates.
07
Tel: 016973 42281
www.innoviafilms.com
100%
National Flexible, the film
packaging specialists, have
released the results of their
annual customer survey,
achieving an outstanding 100%
recommendation as a supplier
of flexible packaging. The
survey asked customers to rate
their experience of National
Flexible’s performance as a
supplier on various key criteria,
including Quality of Film,
Reliability of Deliveries, Stock
Service, Helpfulness of Sales
Team and Value For Money. The
survey results are
independently audited as part
of the company’s commercial
feedback for their ISO
9001:2008 Quality Assurance
process. “We are delighted that
we are held in such high
esteem,” commented MD
George Slack. “As a business
we continually strive to improve
ourselves and our performance – we act
on the feedback that we get from our
customers and use this to make
ourselves a better business,” he added.
National Flexible operates from a stateof-the-art facility servicing its customers
with flexible packaging in the food,
confectionery, bakery, snack, contract
packing and pharmaceutical industries.
They have established themselves at the
forefront of quality, procedures and best
practice in the packaging industry.
Independently audited, the company has
become well-known as the preferred
supplier of packaging films to a growing
number of high profile UK manufacturing
and FMCG customers. The recent 100%
recommendation rating comes on the
back of a record sales performance in
2012 and a year which saw National
Flexible recognised with a number of
accolades including the European
Business Awards and the Manufacturing
Advisory Service.
10
Tel: 01274 685566
Ooh! National Flexible does it again!
quality printed film, combining the
aesthetics of a textured bespoke paper
outer with the functional benefits of a
metallised inner layer. “The new packs
are selling well,” commented Ian and
Ruth. “We’re delighted with the work that
National Flexible has done for us,” they
added. National Flexible are the UK’s
largest distributor of polypropylene,
laminates and special films. Their custom
factory is purpose built to be compliant
with the latest BRC standards for foodgrade packaging and they have become
well-known as the preferred supplier of
packaging films for the food, bakery,
snack, confectionery and contract
packing industries.
04
RP05.13/D15/p
Bristol entrepreneurs Ian and Ruth Yard
spotted a gap in the market for a highquality premium chocolate and decided to
set up their own production to
manufacture a range of bars. Aimed at
satisfying a hungry market of discerning
connoisseurs, Ooh! Chocolata bars are
produced in 10 different flavours in 50g
and 100g bar sizes. In the development
of the products they needed input from
packaging suppliers that could guide
them through the project and deliver a
unique look for the bars to help them
differentiate from the competition and
stand out on the shelf. On
recommendation they worked with
Bradford-based film packaging
specialists National Flexible, who
developed a bespoke laminate film for
the flow-wrap application.
The bars are flow-wrapped in a high-
Tel: 01274 685566
MAY/JUNE 2013
21
FILMS & LAMINATES
impacting on
customer experience
THE RECENT SPIKE IN CUSTOMERS USING CLICK & COLLECT SERVICES HAS SENT RIPPLES OF
CONFIDENCE THROUGH THE RETAIL MARKET
by David Brimelow, managing director, Duo UK
n April, Marks & Spencer announced that
consumer purchasing power via smartphones
has increased by more than 70 per cent in the
past year.
Interestingly, the company cited its ‘Click &
Collect’ service in particular for the boom in sales –
proving that this forward step in multi-channel retailing
is here to stay.
As a packaging manufacturer, we’ve seen a
noticeable difference in the volume of Click & Collect
bags we produce for some of the biggest retail brands
in Britain.
However, how can retailers maximise the
advantages of Click & Collect from a packaging
perspective?
I
POTENTIALLY BIGGER SALES
One of the major differences between Click & Collect
and ‘ordinary’ online buying is that it encourages
footfall in stores, thereby tempting consumers to
browse and potentially purchase more products.
For this reason, retailers are increasingly keen to
ensure that the online and in-store experiences with
their brands are consistent – and consistency of
packaging is a key factor.
When buying something from a John Lewis store,
for example, a customer knows that the iconic white
and green bags are instantly recognisable, and offer a
real reassurance of quality.
However, if the Click & Collect services use
unbranded or poorer-quality packaging, there’s a real
chance of brand disconnect – as a recent study
undertaken by Duo UK shows.
Our study examined the effect that packaging has
on consumers, and the results backed up what many
retailers already know instinctively – packaging has a
major impact on a customer’s impression of a brand.
We found that half of the individuals questioned
said they’d be more likely to return goods if the outer
packaging was poor quality, or damaged when arriving
at its destination.
Poor-quality packaging also impacted on
consumers’ longer-term view of a brand. A third of
respondents said they’d view a company with poor
quality or damaged packaging as unprofessional. More
than 20 per cent would be less likely to place a second
order, while 12 per cent of consumers would assume
the goods received were of poor quality.
For brands employing a Click & Collect service to
engage with their customers, ensuring that the
standard outer mail packaging mirrors the quality of
the in-store equivalent is therefore vital for maintaining
the client engagement received in the physical store.
Brimelow: ‘Understanding the
importance of packaging’s role
to customer brands has been
integral to our success’
In-house pictures illustrate the type of machinery and equipment being
employed for bag production by Duo
‘ABILITY TO ATTRACT’
Large retailer customers have included Tesco, for whom Duo made bags for
its Florence and Fred clothing brand
22 RETAIL PACKAGING
MAY/JUNE 2013
The next step on from ensuring that customers are
satisfied with their packaging, and that it performs the
functional requirements, is to use it to delight them.
Luxury or gift wrapping has the potential to both
attract and retain customers, and this applies equally
to online, Click & Collect, or in-store purchases.
A separate study we commissioned found that 62
per cent of adults felt luxury packaging made a
product ‘extra special’, as well as associating it with a
range of positive halo effects. Around a quarter of
consumers said that gift and luxury wrapping would
lead them to believe that they’d received value for
money, and the same percentage believed that their
brand perception was improved.
About one-fifth of consumers considered luxury
wrapping would mean they’d be more likely to
recommend a brand to a friend, and that their
perception of a brand’s customer service would be
boosted.
With packaging forming a key element of multichannel purchasing, and such strong evidence that
packaging has a major impact on customers’
perceptions, it is little wonder that we’re seeing
companies spending an increasing amount of time and
energy to ensure their packaging is right for their
brands.
PRODUCTS ARE TAILORED
Here at Duo UK, we ensure that we take a consultative
approach to the packaging requirements of individual
brands, and we tailor our products to the customers’
specific needs.
Understanding the importance of the role of
packaging to customers’ brands has been integral to
our success over the past 25 years, and with more
brands moving into multi-channel purchasing.
Since we began back in 1988, we’ve been
manufacturing – and more recently sourcing – a vast
range of bespoke packaging products for leading
e-retail, retail, mail order, and industrial brands
We’ve worked with many of the UK’s biggest
retailers, including Tesco, Harrods, and JD Williams.
More about Duo’s products and services can be
gleaned from www.duo-uk.co.uk
RP05.13/D14/e
WRAPPING MACHINES
innovating the flow
FLOW-WRAPPED PACKAGING HAS BEEN AROUND FOR A LONG TIME, AND IT’S FAIR TO SAY THAT
THE MAIN FEATURES OF FLOW-WRAPPING MACHINES ARE FUNDAMENTALLY UNCHANGED
by Peter Smith, commercial manager, Redpack Packaging Machinery
owever, user expectations of simple
controls, automatic product feeding,
minimum servicing, maximum production
reliability, and product-specific configuration can
present challenges to machine manufacturers.
Multi-axis machine drives and control systems
have become the expected norm, allowing greater
control and flexibility of machine configuration to suit
the products to be wrapped. This technology enables
end users to interact with the machine by entering
settings on a screen display for product-to-product
changeover.
The latest displays have colour touch-screen
technology, with enhanced diagnostic interrogation and
diagrammatic representations of machine functions.
The electronic control also enables some adjustments
to be made whilst the machine is in motion: for
example, print-registration settings.
Besides the improvements in machine control,
there’s been a demand for product-feed innovations
and infeed design to reduce or eliminate the need for
hand loading. Automatic feeding can be simple or very
complex depending on the product type.
Phase feeding, for instance, which is in essence a
series of conveyor belts that synchronises the product
feed to the end crimp jaws. This is a relativelyinexpensive automatic feed system that removes the
need for operator loading.
Phase feeding is particularly effective for goods
flowing along a conveyor from the production process;
for example, biscuit bars or –from being loaded into
punnets – cherry tomatoes.
At the opposite end of the spectrum, a feed
system for multipacking crisps is very complex as the
primary packs aren’t consistent, are relatively fragile,
and hold product that’s easily crushed.
Further, the logistics of auto feeding have to be
considered. If a flow wrapper is multi-bagging a sixpack of crisps at 60 packs per minute, the feed
system has to be able to deliver consistently, and in
the correct orientation, 360 primary packs a minute to
the flow wrapper’s infeed.
Improvements to infeeds are not only to
accommodate automatic feeding because it’s often
essential that delicate products are handled gently to
avoid damage.
Allen Bradley servo
drive is fitted to a
Redpack P325S
H
APPLES GO ‘TRAYLESS’
A recent development by Redpack Packaging
Machinery is a good example of this. The company
has developed a machine to wrap apples without a
tray, and the infeed being manufactured transports this
fruit without friction or contact with hard surfaces.
Apple producers are very happy with the outcome
because, besides damage-free wrapping, this advance
runs at four times the speed of their old machines.
Of course, improvements in feeding and
production throughput bring other challenges.
Operation has to be halted when film reels need
changing, for instance, but periodically stopping
machine flow is very disruptive and costly to a
constant-production process.
Developments to auto splicing the film have
negated the need to stop the production flow and, in
most cases, can take place without reducing
machinery speed.
Redpack advises that it’s new auto splice: ‘Not
only saves time but can splice and synchronise print
registration at full speed with the loss of only one bag.
Production throughput is enhanced, and substantial
savings and improvements made by preventing film
wastage.’
Automatic processes and high production rates
mean that machines are fully utilised, especially where
an activity requires a minimum of human intervention.
To accommodate 24/7 operation, machine
manufacturers are aware of the need to design
machines such that they require a minimum of
maintenance. Advances in machine drives have
assisted this by eliminating much of the old
mechanical-drive arrangement.
Redpack’s P325E includes the
benefits of phase feeding
This can be combined with a cantilever machine
design, to allow clean down at the seam and end
crimp film-sealing areas.
It can be seen that end user demand has brought
about significant changes in the technology and design
of flow-wrapping machinery; and it’s become vitally
important for anybody about to purchase a new
machine to undertake a thorough investigation of the
market place before committing to a manufacturer.
Designers, such as Redpack, will be more than
happy to carry out a product/production review, and
also to provide advice on the best solution to a
particular application.
IMPROVEMENTS ALL ROUND
Auto-splice unit fitted on to a P325S-SP SnackPacker
24 RETAIL PACKAGING
MAY/JUNE 2013
Reel handling has been improved by replacing
mechanical shaft braking reel with a geared motor
drive that synchronises film speed with product
throughput; and the mechanical reel clamp has been
discarded in favour of a fast and positive pneumatic
clamping system.
Continuous production has necessitated
improvements in hygiene control, and machines have
to be more accessible for clean down.
Redpack, for example, provides an opening infeed
so that the conveying mechanism is easily accessed.
This flow wrapper features frictionless infeed for apples
CI-Vision launches high-speed vision inspection
technology for fresh food industry
Producers of both large and small
packaged fresh food products can now
benefit from high-speed, high-precision
product package and label inspection
with CLS Series vision inspection
technology from Mettler-Toledo CI-Vision.
The series comprises three machine
sizes developed specifically for the fresh
food industry to inspect labelling of packs
of varying widths and heights for the
correct best-before date, lot number and
barcode at high throughput rates. With
their robust designs optimised for harsh
operating conditions, technologies in the
CLS Series are ideal for flat-packed fresh
food products, ensuring they comply with
retailer labelling guidelines
and regulations such as the
European Union (EU)
Directive 2000/13/EC. By
tracking each product’s
lot number as it passes
through the processing line,
the technology also guarantees due
diligence through traceability throughout
the supply chain. Available in 200mm,
300mm and 400mm widths, the CLS
Series offers manufacturers a choice of
machines able to inspect fresh food
products of different widths and lengths.34
Tel: 0116 235 7070
www.mt.com
machinery
RP05.13/D13/e
Tel: +44 (0) 1603 893 987 Fax: +44 (0) 1603 893 988
www.argosymachineryltd.co.uk [email protected]
RP05.13/D6/d
Suppliers of Flow Wrapping Machinery & 4 Side Seal Machinery
We specialise in New, Rebuilt, and Servo Driven Conversions.
Suppliers to the Pharmaceutical, Confectionery, Biscuit
and Personal Care Industries.
RP05.13/D9/d
Argosy
machinery
is built in
Britain
MAY/JUNE 2013
25
moment of truth?
THE INTRODUCTION OF RETAIL READY PACKAGING (RRP) IN BRITAIN LED TO A WHOLESALE RETHINK
IN THE WAY BRANDS AND RETAILERS DISPLAYED PRODUCT ON SHELF
by Tony Foster, sector director, DS Smith Packaging
oupled with the huge efficiencies and costsaving benefits in terms of logistics and
labour, it was quickly adopted by the
biggest retailers in the market.
However, while the past 10 years have seen RRP
become the standard in many areas – transforming
the humble brown box from transit container to
on-shelf promoter – I argue that, for some brand
owners, it may be time to reassess their RRP to
ensure they fulfill its true potential.
RRP was a total game changer, which was
adopted very quickly as far as some producers and
customers were concerned. It involved much
rethinking in a short space of time, and what has
happened in that time is that focus has been on how
it works for the operations and logistics areas of the
supply chain; but there’s less time spent on ensuring
its as good as it can possibly be on shelves to attract
end consumers.
Of course, RRP delivers many benefits in logistics
and operations in terms of space efficiencies,
reducing carbon emissions due to fewer lorry
movements, and cost savings in labour as the boxedup products are simply put directly on the shelves.
C
However, the
question now is
whether there
should be increased
focus on the very
end of the process to
maximise the full
potential of RRP and
shelf-ready packaging.
Our entire industry
is built around bringing
products to shelf and
inviting consumers to
choose one over the
other, and to be drawn to
that brand. The hours of
manufacture, distribution,
and transport come down to
that one single moment of truth,
when your product has to be the best
on show to attract consumers.
Can it be said that everything is being
done to ensure that critical point is being
supported in the best possible way, with all the
packaging and promotional tools available?
For RRP to continue delivering the benefits
inherent within it, it’s important to really assess and
reframe the thinking behind it because, for some in
the industry, it has become simply an operational
process to which they should adhere. That can lead
to the kind of RRP that sends out the wrong sort of
messages, which does nothing to support the central
principle of helping customers to sell more.
THE ‘FIVE EASIES’
DS Smith recognises that RRP is evolving and developing all the time. Recent
examples on the market are shown
26 RETAIL PACKAGING
MAY/JUNE 2013
Retailers talk about a product needing to adhere to
the ‘five easies’. These are easy to identify, easy to
open, easy to shelve, easy to shop, and easy to
dispose.
Clearly, RRP plays a key role in hitting those five
points; but instead of treating that as a tick-box
exercise, use it as a guide to excellence, ensure each
‘easy’ is achieved as best as possible. This will make
it easier for retailers to sell more, and thus the brand
owners will sell more too.
This is one reason why we’ve developed the
Impact and Innovation Centre in Ely. There’s no more
clear way to demonstrate these issues than to put
them in front of peoples’ eyes, where it’s instantly
obvious what difference RRP makes to the entire look
and feel of the product.
However, we also recognise that RRP is evolving
and developing all the time. We’ve seen retailers
taking more interest in it at the moment because the
efficiencies in restocking the shelves means their staff
on the shop floor can spend more time with
customers. In that way, they can upsell and enhance
the shopping experience.
Foster: ‘Crucial to RRP’s future
is understanding the
importance of focusing on that
final step in purchasing’
Tiltmaster RRP format
allows container contents to
be favourably displayed
leaning back at an angle
Over the next few years, it’ll be important to
develop processes that allow the packaging industry
to be more agile so that packs can be customised
down to the level of specific stores. Further, there
could be topical messages appropriate to the region,
or for retailers to promote activity around a particular
date.
For example, we could see more Wimbledonspecific packs for London SW19 in June and July, or
even Glastonbury Festival-inspired messages for
stores in Somerset.
We may well see increasing levels of interactive
information becoming integral to the packaging, such
as QR codes. Augmented reality triggers could play a
growing role, where consumers can move over an
image with their phones to see how the ingredient can
be put into a recipe or the component into a machine,
which could apply to car parts and accessories.
The technology is really already here but, over the
next few years, we’d expect to see much more use of
digital information within packaging. This can
dramatically enhance the way brands can package
and present their products on the shelf, and realise
the true potential of RRP.
However, what’s really crucial for the future of
RRP is to understand how important it is to focus on
that final step in the pathway to purchase.
That is, when consumers’ hands are hovering
over the box and they’re making their choices, that
everything has been done to ensure the product is
being presented and promoted in the best possible
way on the shelf.
Without that, none of the effort to get products to
that point will have been worth it!
ADVERTORIAL
Inspired packaging with
a personal touch
HLP CLEAR PACKAGING
PRODUCTS
Hotline:+44(0)800 0302 900
Tel:+44(0)168 4273 905
Fax:+44(0)168 4276 877
E-mail: [email protected]
Website: www.hlpklearfold.co.uk
here is no single formula for building a
business into an internationally respected
market leader. There are no short cuts either.
At HLP Klearfold, the business plan has always been
straightforward: to consistently provide customers with
packaging of the highest quality supported by an
uncompromising commitment to deliver a first rate
product backed by unrivalled customer service. It’s
been this dedication to a premium service in support of
premium products that has always set HLP Klearfold
apart from the rest. Manufacturers, retailers and brand
owners do business with HLP Klearfold because they
know their specific needs will receive the utmost
attention. Now, the European retail market can begin
to experience state-of-the-art packaging solutions that
are backed by unsurpassed customer support, as HLP
Klearfold sets it sights on this dynamic retail horizon.
T
EUROPEAN PRESENCE
To become a trusted packaging supplier for Europe, a
manufacturing company must appreciate the unique
needs and demands of those involved in the European
market. . This requires participation in the market – not
just exporting to the region from some distant land.
HLP Klearfold understands what makes Europe
special, and has chosen to make a significant pivot in
this region. The company has carefully assembled a
superior customer support team that knows Europe,
understands what Europeans want as well as what
they expect. A strong and committed new
management structure now leads an in-depth team of
sales experts that are based out of four strategically
placed offices across Europe. These sales
professionals are passionate about what they do and
have a comprehensive knowledge of European tastes
and needs as well as a never-ending commitment to
customer satisfaction. HLP Klearfold’s personalised
customer service means a visit from a company
representative is always just a phone call, fax or click
away. Quotations can be ready within 24 hours with
samples provided in three to five days. The company’s
unrivalled capacity and substantial inventories allow for
very short production lead times. Also, the customer
support team is ready 24 hours a day to put the
company’s renowned Soft Crease® technology to
work and meet any packaging challenge.
TAILORED TECHNOLOGY
HLP Klearfold is a pioneer in Radio Frequency creasing
of plastics. This Soft Crease® technology is
increasingly sought after by manufacturers to enhance
a product’s image by showcasing a product with
clear, folding boxes that can accommodate virtually
any shape, design and color. The technology is
extremely versatile and can be customized to serve
the needs of a vast range of retail products and
displays. By allowing maximum visual contact with a
product, clear, quality plastic packaging gives the
purchaser the satisfaction that what’s inside the
package is exactly what they expect. And Soft
Crease® technology can be used on environmentally
friendly materials like APET and RPET plastics,
providing extra assurance to brand marketers that
their goods are produced with sustainability in mind.
Soft Crease can also be relied upon to increase
packing speeds dramatically. It can also be designed
to run on auto-erect packing lines.
THE EASY CHOICE
With all its advantages, it’s no wonder the market for
Soft Crease® technology is poised for considerable
growth in Europe. More and more manufacturers and
brand owners are realizing the value of cost-effective,
reliable and creative packaging that is aesthetically
appealing in a retail environment. The long list of
benefits has prompted a growing number of
marketers to incorporate this packaging technology
into their product development cycles. The rationale is
simple: Inspired and persuasive packaging that
targets consumer segments boosts sales. Choosing
a supplier offering a dedicated network of creative
sales professionals, ensures customer satisfaction
with every order placed. HLP Klearfold has also
recently obtained the British Retail Consortium (BRC)
certification, the leading, internationally recognised set
of quality standards for food safety and quality
assurance. The BRC certification will further help HLP
Klearfold become a leading player in the European
packaging market.
BEST OF BOTH WORLDS
Around the world and now across Europe, HLP
Klearfold makes decisions about clear packaging a
smooth, trouble-free experience by providing
customers peace of mind in the most cost-effective
manner possible. Superior transparency thanks to
first-class, Grade A materials release a product’s
maximum sales potential by letting the unique visual
features of each product speak for themselves. To
bring it all together, an extensive network of sales
expertise that speaks the language of its customers
provides on-the-spot customer service anytime,
anywhere. Experience the difference of HLP Klearfold.
MAY/JUNE 2013
RETAIL PACKAGING
27
thoroughly
modern material
CORRUGATED PACKAGING MAY BE A LONG-ESTABLISHED FAVOURITE IN THE RETAIL SECTOR BUT
THE INDUSTRY STILL HAS HUGE CAPACITY TO INNOVATE
by Richard Smith, managing director, Charapak Group
Corrugated packaging
has made a significant
contribution in the
growth of internet
shopping and
eCommerce deliveries
orrugated packaging is so much a part of
our daily lives that those who don’t work
with the material are mostly unaware of the
many advances and innovations that have
occurred over the years.
Certainly, manufacturers, retailers, and
consumers alike are very comfortable with
corrugated. It has proved its worth in a myriad of
different applications; it is flexible and user-friendly;
can promote and protect; and enhance and project a
quality brand image.
Further, in today’s sustainability-conscious
markets – while other materials have to work hard to
promote their ‘green’ credentials – corrugated’s
positive environmental profile is well established and
accepted.
FSC accreditation ensures the responsible
sourcing of raw materials; and recycled content is
increasing, fuelled by a comprehensive network of
collection and recycling schemes.
However, we live in a fast-changing world. The
retail environment is markedly different to what it was
10, 20, and 30 years ago. No material can continue
to succeed purely on its past glories, and corrugated
has constantly adapted to meet the demands of new
trends and developments in order to remain wholly
relevant.
A perfect example has been the growth of retail
ready packaging. Corrugated offers the strength and
durability to ensure that products can be effectively
transported and still look good when transferred to
retail shelves. What’s more, the availability of a variety
of advanced printing technologies means retail ready
packs can contribute to eye-catching displays on
shelf to further support brand image.
C
28 RETAIL PACKAGING
MAY/JUNE 2013
The introduction of perforated, easy-to-remove top
sections, and other innovations like our own Shelf Easy
system, means that strong and secure transit packs can
be quickly transformed into high-quality shelf ready
displays with no tears or sharp edges, ensuring clean
and consistent presentation.
In this way, corrugated has made an important
contribution to the need to maximise efficiencies and
deliver cost savings, while helping to maintain an
attractive retail environment and an overall positive
shopping experience.
‘SIGNIFICANT CONTRIBUTOR’
The material has also made a significant contribution
during the growth of internet shopping and eCommerce
deliveries. Here, online retailers and their packaging
suppliers face a dual challenge.
On one hand, it’s essential that products are
effectively protected during transit so that they reach
consumers in perfect condition. This is no easy task,
considering the countless different shapes, sizes, and
weights that have to be dealt with or the fact that
several very different items may have to be sent
together.
Simultaneously, a well-wrapped pack may offer the
necessary level of protection but trying to get into it can
be time-consuming and frustrating!
Buying online is also a much more ‘sterile’
experience than being able to look at goods ‘in the
flesh’. Retailers need to find ways to inject some
excitement into the opening experience, which will help
to confirm the original purchasing decision.
Corrugated packaging offers a number of solutions.
The effective use of print both inside and outside packs
can help to promote a quality image and a sense of
Smith: ‘Manufacturers, retailers,
and consumers alike are all
very comfortable with
corrugated packaging’
Corrugated is claimed an ideal
material for retail ready
packaging, for which it is used
by the major store groups
occasion to the opening. Tear strips facilitate opening;
resealable packs for easy returns offer consumer
convenience, and are also a good example of
‘upcycling’ through the effective reuse of packaging.
Special postal packs have been developed for
specific items such as books, CDs, and DVDs.
Moreover, for products that don’t conform to standard
sizes, solutions are now being developed to take
advantage of the flexibility of corrugated – with packs
that can be easily moulded to fit around the precise
dimensions of individual products.
Such developments are combined in innovations
like our There & Back concept, which unites a positive
opening experience with a quick and easy return
mechanism.
Looking forward, there’s still much more that can
be achieved. The industry continues to develop
advanced manufacturing technologies to produce lighter
material that still retains the required strength and
durability.
Printing and finishing techniques are another area
of continuous enhancement. The availability of topquality flexo post-print and litho-lam has already made a
significant contribution to the creation of high-impact
designs, graphics, and decorative effects. Expect further
developments in this area in the future.
The many changes and developments in
corrugated packaging have been almost imperceptible
to end consumers over the years. However, it’s an
indication of the material’s flexibility that it has been able
to respond to new market trends and requirements
while retaining its traditional and familiar image.
Continuing innovations in design and technology
will ensure that it remains a wholly-modern and relevant
pack format for many years to come.
rapid progress
WE’RE BUILDING OUR BUSINESS BY MAXIMISING EFFICIENCY – HELPING TO REDUCE COSTS, DELIVER
BETTER ENVIRONMENTAL PERFORMANCE, AND OFFER A MORE RESPONSIVE SERVICE TO CLIENTS
by Paul Lavelle, director, eCorrugated
Carver – experienced in packaging
manufacturing operations
ere, I’ll explain my view of the corrugated
packaging market and predictions for
the future.
Corrugated packaging offers a green, costeffective, and versatile solution to many businesses,
and therefore has an important role to play in the
packaging market.
The product can be fully customised – in style,
grade, and size – to safely and effectively transport
goods of most shapes and weights.
It’s also very easy to use, being stored flatpacked until needed and then simply assembled,
filled, and taped by hand or machine.
Corrugated board also meets the increasing
demands for more environmentally-friendly forms of
packaging. This product is 100 per cent recyclable
and is produced sustainably.
What’s more, current innovations (such as our
own Next Box) have been able to raise performance
whilst reducing fibre usage and cost.
In terms of cost-effectiveness, however, there
are still many businesses that have scope for
improvement.
H
GOOD SAVINGS POSSIBLE
Our company recently carried out research based on
more than 6,000 buyer specifications. In 20 per cent
of cases, we found that significant savings could be
made by focusing on the specific details that were
causing unnecessary costs.
Typically, we found that costs could be reduced
by between eight and 15 per cent, adding up to
thousands in increased profit for buyers of
packaging – or the opportunity to pass these
savings on to end users to gain competitive
advantage.
The biggest culprit was over-specified board
grades, with material selection being based on
historical precedent rather than the actual
requirements.
Savings can also often be realised by reducing
container sizes to what’s necessary, and choosing
the optimum flute profile.
There are also hidden costs such as
unnecessary transport. For example, by using Next
Generation lighter-weight boards, it’s possible to fit
more containers on a single lorry load, creating
marginal savings on each journey.
SHAPING THE FUTURE
Looking into our crystal ball, I’d predict that it’s
continued innovations of this nature that will shape
the immediate future of the corrugated packaging
sector – with lighter products and increased
employment of improved flute profiles to increase
efficiencies and save money.
Established in autumn 2011, eCorrugated
manufactures corrugated boxes using a production
Before establishing eCorrugated, Paul Lavelle (right) and Andrew Carver had previously been with Mondi Packaging
model founded on gaining competitive advantage
through greater efficiencies.
In 2012, we doubled our capacity by investing £1
million in a second EMBA 170 QSTM case maker. This
allowed the company to continue innovating with
lighter-weight materials.
The EMBA’s vacuum transfer system moves the
board without heavy mechanical grips, avoiding
crushing during handling.
As a result, we’ve seen a dramatic shift in demand
towards greener packaging.
LESS MATERIAL EMPLOYED
Since last July, our Next Box product – manufactured
from a lightweight, 100 per cent recycled, board – has
represented 40.4 per cent of the company’s total
production.
Next Box uses five per cent less material and, as
it’s both lighter and thinner than traditional board,
reduces logistics journeys by 20 per cent.
Earlier this year, we celebrated producing our 50
millionth box.
By operating a more efficient and greener
alternative to traditional box makers, we believe that
this target also meant it had led to 124,375 fewer
miles being driven by lorries, and 312 tonnes of paper
being saved.
Company produced its 50 millionth container earlier this year, and has seen
‘a dramatic shift’ to greener packaging
Modern case-making machinery is helping eCorrugated to continue
innovating with lighter-weight board materials
MAY/JUNE 2013
RETAIL PACKAGING
29
PROTECTIVE PACKAGING
solution for the future
IN MOST MARKETS TODAY, CHANGE IS THE ONLY CONSTANT
by Richard Pulfrey, managing director, Storopack UK Ltd
‘
verything as usual’ doesn’t work any more.
This is the background to the further
development of protective packaging. It’s no
longer a side issue for sales but more an
opportunity to lift a company’s productivity.
In this context, protective packaging is seen as
part of intra-company logistics. How productive the
protective packaging is, and how much it contributes
to productivity, isn’t decided at the packing station
alone. The whole packaging sector is interlinked
spatially, and organised with the upstream and
downstream processes.
The purchase price comprises only the visible
element of the overall cost of protective packaging. By
addressing the productivity of the packaging process,
hidden costs like warehousing, personnel pay, and the
weight of the final shipment become visible.
Storopack has illustrated the various components
of protective packaging in a clear, visual system, which
makes it easier to initiate the necessary change
process. In this system, four dimensions operate
together.
‘In-the-box’ refers to the best possible and most
effective protection in a box. The question under ‘intothe-box’ concerns the efficient and ergonomicallyfavourable way to insert the protective packaging into
the box.
‘Around-the-box’ concerns the question of how
the protective packaging solution can be integrated
into the intra-company logistics. Beyond the physical
integration, we’re also seeking approaches for digital
integration. The dimension ‘out-of-the box’ describes
the unboxing experience.
Knowledge shows that a change process in
protective packaging immediately leads to an increase
in productivity of over 10 per cent. We abide by the
concept of ‘working comfort’, which states that the
productivity of a component is raised by the protective
packaging if it’s applied in an ergonomic, efficient, and
effective way. This correlation is also true for how it is
integrated into a system. The more the component is
integrated or contributes to integration, the more
productive it is.
E
The concept of ‘working
comfort’ has been proved in
practice time and again. For example,
it was applied by a Swiss watch and jewellery
trading firm, who commissioned Storopack to
achieve a sustainable increase in productivity
per square metre of floor space in the packing
station. Encompassing 16 work stations, the client
required a flexible protective packaging solution that
could adapt dynamically to the fluctuating workload.
Four key questions
capitalise on all the
relevant resources
needed for ‘perfect
protective packaging’
TUBES PROVIDE FLEXIBILITY
The shipments held packaged watches and jewellery,
and PAPERplus Chevron pads were introduced to
protect the goods by forming lightweight and flexible
pleated tubes. The efficient volume formation meant
that only a small amount of paper was required to fill
cavities in a carton.
The paper tube has a flexible form, and can be
adapted effortlessly to various packaging technology. It
can be easily torn off along the perforations every
7cm. The combination of air and paper produces a
light protective packaging, and the high-quality
appearance of the paper supports the brand look of
the products.
The paper pads are made by two PAPERplus
Chevron machines, with conveyor belts transporting
these pads to the 16 work stations.
The packers take the pads as required, and the
product is replenished automatically. If additional
protective packaging is needed at the end of one
conveyor belt, pads are filled in a container.
The work stations are optimised for ergonomic
and low-fatigue movements. The client is very
satisfied: ‘We are working more flexibly, effectively, and
productively in a smaller space. If new demands arise,
we can build on this progress.’
Every protective packaging solution should be
scrutinised regularly. Have any important factors
changed in the company and in its customer market?
If so, how should the protective packaging be
adjusted? Storopack helps the company to stay
abreast of current developments.
ADDRESSING AUTOMATION
Protective packaging, like other industrial sectors, is
faced with the task of automation. From our
perspective, a complete solution must be found for the
whole packaging process. By the time the shipment
arrives for packaging, much has already been decided:
how the products are arranged, and often the carton
size as it’s not efficient to adjust this later.
It’s more appropriate to integrate the protective
packaging process into the intra-company logistics
through software. Our objective is to constantly
improve the productivity of our customers’ protective
packaging process with innovative, ergonomic
solutions that optimise warehouse efficiencies.
Storopack is a specialist in the field of protective
packaging, and has been represented in England since
1987. The portfolio encompasses products and
services for the packaging division. For more
information, visit www.storopack.co.uk
PAPERplus Chevron is a very lightweight and
flexible tube that gives maximum fill with less paper
The solution for a Swiss watch and jewellery firm
The PAPERplus
Chevron machines
have a working rate
of more than 30
metres of protective
material a minute
30 RETAIL PACKAGING
MAY/JUNE 2013
ENVIRONMENT MATTERS
pledging ‘a first’
OUR MISSION IS TO DELIVER GREAT PRODUCTS THAT MEET CONSUMER DEMAND WITH MINIMAL
NEGATIVE IMPACT ON THE PLANET
Allman: ‘It’s estimated that around
10 per cent of the world’s plastic
waste finds its way into the sea’
by Clare Allman, UK head of marketing, Ecover
ustainability is at the heart of everything we
do, and we’re constantly looking at new ways
to innovate our products and the way we
make them.
That means we have to scrutinise all we do, every
step of the way. Thinking carefully about what we can
do, and what we can change about how we operate.
The latest facet in our on-going sustainability
journey is our packaging pledge, which is a promise to
ensure we strive for continued innovation in everything
we do.
This pledge, forming part of the wider ‘Message in
our Bottle’ activity, actually began in 2010, with the
introduction of our new type of plastic.
Plant-astic is made from 100 per cent sugarcane,
and has been used across our ranges ever since. It is
renewable, reusable, and recyclable. We’ve since been
joined by the likes of Coca-Cola, who’ve also taken the
opportunity to produce sugarcane bottles; and we
applaud them for doing that.
However, we didn’t feel this was enough; and as a
brand known for never resting on our laurels, we
started looking at what we could do next.
We decided that as we’re responsible for
producing plastic that ultimately we’d like to hope gets
recycled; shouldn’t we be using the recycled content?
So, our next step will be the introduction of PCR
into our existing Plant-astic bottles this year. This will
add a whole new sustainable dimension, and help
provide a use for some of the world’s plastic waste.
It’s not only the landscape slowly filling with
plastic, however, but our seas and beaches too. In
fact, it’s estimated that 10 per cent of the world’s
plastic waste finds its way into the sea. One patch of
plastic in the North Pacific covers an area twice as
large as France. So, we want to help clean up the
mess.
S
FISHING COMMUNITY INVOLVED
As part of the Waste Free Oceans (WFO) initiative, we’ll
be working directly with the fishing community to
collect plastic from the seas and reintroduce it into the
recycling chain through our bottles.
Of course, the end goal is to eliminate plastic
waste in the sea in the first place; but, in the
meantime, we wanted to look at what we could do to
start clearing the existing waste.
This new initiative is incredibly exciting, and will
undoubtedly be challenging. So, we’re working closely
with WFO and Closed Loop Recycling on this project.
In terms of the production process, fishing
communities will be incentivised to collect the sea
plastic.
This will then be shipped to the Closed Loop
Recycling plant in Dagenham, and reintroduced into
the recycling chain via Ecover bottles.
‘CATCH OF THE DAY’
This solution will help protect the delicate sea-based
eco-systems, and give a whole new meaning to ‘catch
of the day’.
Trials have already begun on the exact mix of the
three plastics that will allow us to deliver what will be
Tom Domen and Ecover Bee
sculptor Ptolemy Elrington
the first-ever fully-sustainable and recyclable plastic.
We aim to be in a position to introduce this into our
packaging in 2014.
However, we’re not stopping there! To raise
awareness of the ‘Message in our Bottle’ campaign in
its entirety, and the issues with plastic waste and
sustainability, we’re working with renowned artist
Ptolemy Elrington.
Ptolemy is famous for his artistic creatures made
using recycled content, and has been commissioned
to create a giant, freestanding sculpture called ‘The
Ecover Bee’.
Produced in part from our bottles and recycled
sea plastic, The Ecover Bee stands as a visual symbol
for the campaign – and will be unveiled for the first
time at this year’s Glastonbury Festival.
Philip Malmberg,
Ecover’s chief
executive officer, is
shown at the
‘Message in our
Bottle’ press
conference
HOPING TO INSPIRE
Through the power of art to communicate and
influence, we hope to inspire and engage a wider
audience to take action against the issues surrounding
sustainability.
After the Glastonbury Festival, The Ecover Bee will
take pride of place at the RHS Hampton Court Palace
Flower Show alongside our company’s garden by
Matthew Childs – which will be themed as the ‘Ecover
Recovery Garden’. This show garden will champion
plastic from the seas, as we do, to help further convey
the message about sustainability.
The Message in our Bottle is Ecover’s pledge to
constantly innovate, evaluate, and future-proof our
products, from the ingredients we choose that go into
the bottle, the processes we use to make them, and
the bottles themselves.
Our website www.the-splash.co.uk is the ideal
place for you to have your say, tell us what you think
about our campaign, and see regular updates. Watch
this space!
Picture shows Tom
Domen, who is the
innovations manager
for Ecover, standing on
a sea of waste plastic
MAY/JUNE 2013
RETAIL PACKAGING
31
**TRADE REGISTER MAY-JUN 13_TRADE REGISTER JAN-FEB 13 14/05/2013 10:00 Page 32
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