Schuh Fashion footwear retailer

Customer Case Study
Schuh
Type of Business
Fashion Footwear Retailer
Location
Livingston, West Lothian, Scotland
Volume of parcels
Up to 4,000 items per day
Customer since
2002
Services
UK: Next day and Saturday
delivery service
Website
www.schuh.co.uk
Company Overview
Schuh opened its first store in Edinburgh in 1981. Since then, the company has grown
significantly and now has a retail network of over 100 Schuh stores and Republic concessions
across both the UK and Ireland.
Schuh’s original philosophy was to offer aspirational but
accessible fashion footwear, sold by friendly, knowledgeable
staff, in a unique and exciting retail environment, at prices which
represent value for money.
Schuh is now widely recognised as one of the most innovative
independent footwear retailers, both on the high street and online,
with more than 100 brands in stock.
How Parcelforce Worldwide
has made a difference
Parcelforce Worldwide handles up to 4,000 parcels per day.
Around 75% of these are collected from Schuh’s distribution
centres in Livingston and the west midlands, with the remainder
collected from Schuh’s retail stores across the UK.
As a successful multi-channel retailer, Schuh needs to be able to
pick and dispatch customer orders extremely quickly from any
location. Parcelforce and Schuh IT teams worked closely together
to fully integrate label generation within Schuh’s order despatch
system. Labels are automatically
generated at the point of order
despatch and live tracking events
are used by Schuh to generate
various customer emails and SMS
alerts as well as populating
Schuh’s customer order
administration and live help
programmes with tracking
information. Collection requests
and end of day manifests are also
taken care of by the integrated
system making this a smooth and seamless process.
In addition to shipping orders from anywhere in the Schuh store
estate, Schuh also wanted a solution that would enable their
customers to shop until 10pm at night for next day delivery
and to be able to shop at the weekend for Monday delivery. The
Parcelforce team were able to deliver a bespoke solution that made
this possible for Schuh and this has been an important factor in
helping keep Schuh at the forefront of multi-channel retailing.
“It’s extremely important to have a partner that we know we can trust to provide fast and
efficient delivery to our customers. Parcelforce Worldwide have consistently ticked all the
right boxes for us over the years in terms of service, IT integration, peak performance,
customer support and value for money.”
Parcelforce Worldwide and the Parcelforce Worldwide Globe Logo are trade marks of Royal Mail Group Ltd. © Royal Mail Group Ltd 2014. All rights reserved.
Parcelforce Worldwide is a trading name of Royal Mail Group Ltd. Registered in England and Wales, number 4138203, registered office: 100 Victoria
Embankment, London, EC4Y 0HQ. Parcelforce Worldwide is a GLS network partner.
parcelforce.com
PW 1136/14 EF
Rob Bridle, Head of Logistics