Castle keeps
Transcription
Castle keeps
028-029 Property People 2/27/04 8:24 AM Page 28 everything property people Castle keeps Words by Jim Merrett, pictures by Sifex Queen of the castles You can buy some very unlikely things on the Internet, châteaux among them. Sarah Francis, director of Sifex, explains how her love of France led her to manage some of the best French property on the Web n this particular afternoon, getting hold of Sarah Francis is no easy task. “It’s been a bit of a busy day,” she tells me. “Oh well, that’s life at the sharp end.” Leading a small team – herself and three staff: two full-time employees, another part-time – Sarah heads one of the leading property agencies in the whole of France. Formed in the late 1980s, Sifex has earned a prestigious reputation in the industry. “It all started in 1988, when the first of my two sons went to prep school. I suddenly thought, when the other one went, what was I to do? I’d just come back from a skiing holiday in France. I knew I wouldn’t be in France for a year. Speaking to a friend, she said to me, ‘Everybody’s buying property in France, why don’t you try and sell property?’ So I did.” Sarah took the plunge, despite advice against it. Her bold move seems to have paid off – when she started, her business covered only Normandy and Brittany. “From there, we expanded into the Pasde-Calais and Picardy in the early 1990s.” Once established in the north of France, O 28 EVERYTHING FRANCE Sarah was tempted to investigate the south-west. “When a list of châteaux was waved in front of me by a Toulouse agent, I couldn’t resist. I just couldn’t believe how cheap they were.” During a holiday in the Dordogne, she took time out to visit the south-west and the agent in question. “I was so impressed by the standard of property and the prices at that time, I said straight away that we should move our area of business to specialise in the south.” This change in the company’s philosophy was followed by another dramatic development in 1996 – the arrival of the Internet. When Sifex piloted its first website, the client database became international overnight. “When the site was redesigned and relaunched in May 2003, because we were well known for property at the top end of the market, I thought we might as well do all of France. We have no great bias as to where our clients buy or what they buy.” Being Internet-based puts the agency in a unique position – unlike others, they are not tied to any particular region. “Having an unbiased approach attracts buyers, particularly those from overseas needing a professional service and who have not much time to search. No-one offers the same overriding view.” As the company developed, a few things had to change – the name for one. “The original name was ‘Société Immobilière Française Extraordinaire’, which is too much of a mouthful, and always had the French in hysterics. We shortened it to Sifex.” The new name still has its downside: “More often than not, when we mention Sifex, British people think it is Ceefax on the line,” Sarah jokes. Like the name, the company has evolved with the industry. “When I started up, it was the property prices that attracted people. That might have been the case then, but not now – prices in the south-west of France have increased by 50 per cent in the last four to five years. I would say that’s down to supply and demand, and the fact that now there is a worldwide market. Because of e-mails and mobile phones, people are able to work from anywhere – and do. Now it’s mainly the lifestyle drawing people to France.” The clients Sarah deals with have also Clockwise from far left: Sarah Francis, director of Sifex; a majestic, listed 16th-Century château in the Gard; a medieval lakeside château in the Dordogne; a well-appointed manor near Bordeaux; a charming château in the Gers, with vineyard “When I started up, it was the property prices that attracted people. That might have been the case then, but not now – prices in the south-west of France have increased by 50 per cent in the last four to five years” changed – once only British, she now gets interest from all around the world. “We still sell to many British buyers, but also to expats from everywhere – even to the French and Belgians on occasion. There is a very active European market these days, especially the Scandinavians and Germans.” Aware of the lure of châteaux, the higher price bracket is the speciality of Sifex. “We work with more than 50 agents. When they get a château on their books, they are usually very keen to pass it on to us – they know we have clients who will be interested.” “We cover the top end of the market,” she says. “We have a lot of Americans looking in that sector, despite the downturn of the dollar. Some people are so keen on owning a historic property that nothing will stop them. But we do deal with everywhere – and everything: farmhouses, maisons de maître, village houses and mills. Lately there are more people buying in that sector. It seems the top end has slowed down a bit recently, probably due to currency fluctuations.” Sarah notes that her average clientbase today is very different to that of 15 years ago, especially in terms of age. “At first, most of our clients were of retirement age. Now, they can be anywhere between 35 and 55. These people have money and some are able to consider buying a property to use for maybe six months of the year. “People move with their young children. Instead of using international schools, they want to put their children into French schools at an earlier age, to integrate them with the local community and give them the chance to become totally bilingual.” Sarah’s own sons are both now in their early twenties. She admits they can be handy to have around. “The second son has a good head for figures. At times, I wonder if he may be inclined to help run the company. The eldest one is in IT, so his advice on technical issues and the website is invaluable.” But Sarah makes it quite clear that the website is her baby. Possibly her sons have questioned her devotion to the site. “I think they both think that I’m permanently attached to the computer,” she laughs. Her work has paid off though, seeing significant improvement to the website. Presently, Sifex have more than 2,000 properties posted on the site and a list of around 8,000 registered users. Sarah speaks fast and clearly thinks fast. Likewise, her service is rapid. “We’re a small, independent company – if clients want something done, they just have to give us notice. Let us know and we’ll swing into action and do our best to accommodate you.” Sifex Ltd Tel: 020 7384 1200; www.sifex.co.uk EVERYTHING FRANCE 29