Automotive Sector
Transcription
Automotive Sector
Automotive Sector Poland February 2014 Produced by: Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. -1- Table of Contents I. Sector Overview III. Other Vehicles 1. Sector Highlights 2. Economic Importance 3. Main Indicators 4. Main Indicators (cont'd) 5. Transport Volumes 6. Safety Issues 7. Car Park 8. Automotive Sector Output 9. Foreign Trade 10.FDI Projects 11.Fuel Prices 12.Forecasts for Eastern Europe 13.Forecasts for Poland: Volume Terms 14.Forecasts for Poland: Value Terms 15.Government Policy 1. 2. 3. 4. 5. 6. IV. Car Parts, Tyres, Leasing 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. 6. 7. 8. Manufacturers Passenger Cars: Sales and Age Used Passenger Cars Top Makes Most Popular Models in 2013 Segment Forecasts Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. Spare Car Parts Car Tyres Tyres, Glass and Batteries Natural Gas Installations Motor Vehicle Leasing V. Main Players II. Passenger Cars & LCVs 1. 2. 3. 4. 5. 6. New Buses and Coaches Market Buses and Coaches: Market Shares Exports of Buses and Coaches Commercial Vehicles, Road Tractors Agricultural Tractors, Motorcycles Segment Forecasts -2- Top M&A Deals Top 10 Companies and Top 5 Groups Fiat Fiat (cont'd) Volkswagen General Motors/ Opel TRW Faurecia I. Sector Overview Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. -3- Sector Highlights Poland & CEE Poland is the third-largest manufacturer in Central and Eastern Europe (after the Czech Republic and Slovakia). It is also the regional leader in the manufacturing of light commercial vehicles (LCVs) as well as heavy trucks, buses and coaches. Poland accounts for 2.5% of the European automotive manufacturing industry value, according to research firm MarketLine. Sector & Economy The automotive sector, which includes both manufacturing and trade/repair, accounts for 12% of Poland's GDP (calculated according to 2012 data). There are around 150,000 people working in the automotive manufacturing industry and another 400,000 employed in automotive trade and services. After declines in the 2010-2013 period, their numbers are expected to increase again in coming years. Specialties Poland specialises in car parts manufacturing (in H1 2013, automobile production totalled PLN 22.83 billion, or EUR 5.46 billion, while parts and accessories output - PLN 30.05 billion, or EUR 7.18 billion) and its specialty are engines (GM just announced a plan to invest EUR 250 million in a new diesel engine facility). Indeed, it is the second largest car parts and accessories producer in CEE. From the total of 40 automobile and engine plants located in CEE, 16 operate in Poland. Vehicles & Population Poland's car park was 18.7 million vehicles in 2012, but the economy ministry noted that the actual number of cars in use may be two million less than that. On average, Polish car owners use their vehicles for around 14 years before replacing them. The number of car users per 1,000 people is around 450, which is well below the EU average. The number of used cars entering the Polish market is twice as high as the number of new cars. Exports A total of 75% of the Polish automotive sector's sales are coming from exports. In 2012, the value of the exports dropped by 5% y/y to EUR 20.5 billion. Key export markets are: Germany (over 30% of total exports), Italy (10%), Britain (9%), France (6%) and the Czech Republic (5%), according to Eurostat data. Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. -4- Economic Importance Automotive Manufacturing and Trade Economic Importance GDP real value, PLN bn 2008 2009 2010 2011 2012 1,275.5 1,344.5 1,416.6 1,528.1 1,595.2 5.1 1.6 3.9 4.5 1.9 163.3 159.1 174.9 193.7 191.2 2.2 -2.6 10 10.7 -1.3 12.8% 11.8% 12.3% 12.7% 12.0% GDP, % change y/y Sector's revenue, PLN bn Sector's revenue, % change y/y Sector's revenue as % of GDP Comments The automotive sector is one of the most important sectors of the Polish economy. Comprising both manufacturing and trade/ repair, it contributes around 12% of the Polish GDP - the figure dropped in 2008 as a result of the first wave of the economic crisis. For the purpose of the table above, we have combined the total revenue of "manufacture of motor vehicles, trailers and semi-trailers" and "retail trade in motor vehicles and repair." Source: EMIS Insight calculations, PKO BP based on GUS data Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. -5- Main Indicators Automotive Manufacturers and Traders Investments in Transportation* (PLN mn) 5586 2012 5,559 184,914 243,346 191,219 6206 2011 237,627 217,260 218,581 217,287 23,559 20,124 21,114 22,670 20,448 2008 2009 2010 2011 2012 5,693 187,043 193,682 4491 2010 5,454 168,422 174,925 4546 2009 4,362 154,099 159,075 5283 2008 2,632 160,086 163,324 Investment outlays Net financial result Total costs Revenue Transport equipment Source: PKO BP based on GUS data, own calculations (left), GUS (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. -6- Grand total Main Indicators (cont'd) Retail Sales Results (% change y/y) Automotive Industry – Gross Value Added in 2012 %* 20.1 13.1 11.6 1.9 9.1 5.6 3.3 2011 2012 7.9 4.3 5.5 2009 -5.2 2010 -5.8 Total Motor vehicles, motorcycles, parts Solid, liquid and gaseous fuels 10.8 2.3 1.5 - local suppliers and sub-suppliers of goods and services to companies (supplier effects) 0.01 - local suppliers and sub-suppliers of goods and services to the employed (income effects) 0.4 Automotive trade and services: 4.5 - local suppliers and sub-suppliers of goods and services to companies (supplier effects) 0.8 - local suppliers and sub-suppliers of goods and services to the employed (income effects) 0.4 2013 -6.1 Retail Sales Business Climate 0 -2 -4 -6 -8 -10 -12 -14 -16 -18 -20 * - share in total economy Source: GUS (lleft), LPMG (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. Automotive manufacturing: -7- Transport Volumes Transport of Goods (thou tonnes) 469,513 416,891 460,754 Transport of Passengers (thou persons) 416,888 462,507 2013 269,840 695,905 412,465 497,288 2012 273,172 778,390 534,885 248,491 155,501 127,158 112,239 216,007 166,859 230,821 232,627 2011 263,595 805,623 167,789 239,193 569,652 2010 261,298 836,651 559,174 2009 283,640 849,551 2009 2010 Railway 2011 Road 2012 2013 Road Total Source: GUS Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. -8- Railway Total Safety Issues Road Safety in Poland 63,224 Number of Stolen Vehicles 62,097 54,291 56,046 49,536 51,150 49,054 48,952 49,501 45,292 45,792 44,196 38,832 40,065 37,046 30,529 21,284 17,669 5,583 5,437 4,572 3,907 4,189 3,571 2007 2008 2009 2010 2011 2012 Accidents Fatalities 2003 Casualties Source: Police Main Headquarters Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. -9- 2004 2005 2006 2007 2008 16,915 16,098 16,285 2009 2010 2011 15,424 2012 Car Park Car Park in Poland (thou units, end-year) 18,125 18,744 17,240 16,080 16,495 14,589 13,384 11,975 9,991 10,503 12,339 11,029 11,244 2,163 869 2,313 2,392 845 836 754 83 83 83 80 84 2002 2003 2004 2005 2006 7,517 5,261 1,356 1,354 1,879 1,979 1,045 92 929 85 803 82 803 82 1990 1995 2000 2001 Passenger cars 2,305 LCVs, lorries, trailers Source: PZPM based on GUS data Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 10 - 2,393 784 2,710 2,797 2,982 3,131 3,178 2,521 825 909 92 975 1,013 1,069 1,107 88 95 97 100 100 2007 2008 2009 2010 2011 2012 Buses and coaches Motorcycles Automotive Sector Output Production of Major Products (units) Agricultural tractors Passenger cars Public transport vehicles Lorries and road tractors for semi-trailers 2009 2010 2011 2012 2013 3,561 3,605 3,661 3,539 2,452 819,000 785,000 741,000 540,000 475,000 4,822 4,566 5,059 4,012 4,203 55,364 79,908 92,074 104,057 111,073 Comments The key passenger car producers in Poland are: Fiat Auto Poland (FAP), Volkswagen Poznan (21.4% market share), General Motors Manufacturing Poland (Opel) and Fabryka Samochodow Osobowych (FSO). Poland is an important manufacturer of buses and coaches in Europe (with an annual output of around 5,000 vehicles). Producers include: MAN Bus, Scania Production Slupsk, Solaris Bus & Coach, Volvo Polska, Autosan, Jelcz, Solbus and AMZ Kutno. Source: GUS Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 11 - Foreign Trade Exports/ Imports (PLN bn) 90.4 72.7 76.5 56.0 44.1 2008 2009 78.3 50.0 2010 56.9 2011 Exports 86.0 86.6 54.7 51.6 2012 2013 Imports A total of 75% of the branch's sales are exports. However, in 2012, the exports' value dropped by 5% y/y to EUR 20.5bn, 82% of this amount due to decreased exports to European Union. Key export markets are: Germany (over 30% of total exports), Italy (10%), Britain (9%), France (6%) and the Czech Republic (5%), according to Eurostat data. 95.3 90.1 53.6 2014 56.4 Exports of the automotive industry in Poland totalled EUR 15.25bn in January-October 2013, which is a rise of nearly 1.2% y/y, according to data provided by Automotivesuppliers.pl. A total of 80% of the exports were to EU countries. 2015 In October 2013 alone, a growth of 1.84% y/y to EUR 1.63bn was reported, which was the second best monthly result last year. The three main product groups (i.e. parts and accessories, passenger cars and LCVs, diesel engines) took up nearly 79.4% of total exports (up by 0.25% on the year). Their value was EUR 663mn (+8.7% y/y), EUR 438mn (-6.4% y/y) and EUR 193mn +2.15% y/y), respectively. Imports of Used Passenger Cars (thou units) 1,104.0 693.3 718.3 655.3 657.4 711.9 703.8 710.8 KPMG expects the share of automotive goods' exports in total exports to ease year by year - to 12.8% in 2015 from 14.4% in 2012. The share of imports is also projected to decline - to 7.5% from 8.6%, respectively. 2008 2009 2010 2011 2012 2013 2014 2015 Source: KPMG: 2013 data: estimates, 2014-2015: forecasts (left), PZPM (2008-2013) KPMG (forecasts) (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 12 - FDI Projects FDI Projects in Automotive Industry* Number of projects Value (EUR mn) Jobs 2008 2009 2010 2011 2012 2013 14 2 5 8 16 10 298 227 106 595 816 312 3,020 650 1,040 1,280 3,400 2,600 The strengths of the Polish automotive industry include a dense network of enterprises (around 850 of them), which allows for close links with partners and suppliers. Its geographical position is also beneficial - making it a convenient hub for both European and Asian automakers. Also, qualified workforce here is still more affordable than in Western Europe. * - carried out by the PAIiIZ FDI Inflows to Automotive Industry* (PLN bn) 19.9 2008 23.9 2009 25.7 2010 28.6 2011 30.1 2012 30.9 2013 34.1 2014 37.5 The weaknesses of the industry - as pointed out by Exact Systems (a firm specialising in car parts checks) - is, first and foremost, the lack of a national brand (such as Czech Republic's Skoda or Romania's Dacia). Also, currently operating plants manufacture a wide array of models. 2015 * - value of investments at year-end Source: PAIiIZ (upper), KPMG (2013 data: estimates, 2014-2015: forecasts) (lower) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. Foreign direct investment (FDI) in the automotive sector totalled EUR 9.5bn at the end of 2012, which is 17% of all foreign funds invested in the Polish manufacturing industries (according to NBP data). - 13 - Fuel Prices Average Retail Prices in January of Each Year (PLN) 5.49 5.50 5.30 Structure of Retail Price of E95 in January, 2014 (%) 5.36 Margin 4% Fuel fee 2% Net price 46% 2.66 2.51 VAT 19% 2013 Engine petrol E95 2014 Diesel oil Excise tax 29% LPG Structure of Retail Price of Diesel Oil in January, 2014 (%) Structure of Retail Price of LPG in January, 2014 (%) Net price 57% Net price 50% Margin 4% Fuel fee 5% Margin 7% Fuel fee 3% VAT 19% VAT 19% Excise tax 22% Source: POPiHN Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 14 - Excise tax 14% Forecasts for Eastern Europe Eastern Europe Automotive Manufacturing Industry 7,102 Forecasts of Car Assembly (thou units) 7,548 6,327 5,590 4,476 2012 4,916 2013 79,250 2014 2015 2016 2017 81,832 86,588 97,755 101,729 33,157 36,246 38,475 24,518 15,915 26,870 29,986 15,771 16,267 17,950 18,342 18,756 3,477 3,684 3,969 4,299 4,601 4,901 2012 2013 2014 2015 2016 2017 Asia-Pacific developing East Europe thou units 92,533 European Union Total Comments Western European car sales are expected to rebound in 2014, posting a growth of 1.0%, LMC Automotive forecasts. Already in 2013, it expects a significant improvement with the sales decline seen shrinking to 2.8% from 8.2% in 2012 (even in 2010, the sales fell by merely 5.0%). Also PwC Autofacts expects a return to growth in 2014 - of 3.2% in the case of the European Union and 4.0% in the case of the entire Europe (vs. EU sales decline of 0.9% expected in 2013 and growth of 0.3% in entire Europe). For the CEE region, PwC expects sales growth in both 2013 and 2014. Source: MarketLine (left) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 15 - Forecasts for Poland: Volume Terms Comments KPMG: Production of Motor Vehicles (thou units) The value of the automotive industry's sold output is likely to increase to PLN 122.3bn in 2014 from PLN 117.1bn in 2013, advisory KPMG forecasts. In 2015, this value should grow further to PLN 130.0bn. KPMG also expects 2014 to bring the end of the downward trend, when production of vehicles is projected to inch up to 595,200 from 581,300 expected in 2012 (the declined has lasted since 2009 - in 2008, the production of passenger cars and commercial vehicles totalled 947,100 and has continued to decline since then). 2015 123.4 2014 119.5 2013 117.2 2012 111.8 494.7 475.7 464.1 539.7 Commercial vehicles KPMG: Registrations of New Motor Vehicles (thou units) 57.2 57.1 2012 2013 Passenger cars MarketLine: Poland Automotive Manufacturing (thou units) 660 650 640 630 620 610 600 590 580 570 560 294.6 287.4 280.4 272.7 60.6 2014 64.8 2015 Commercial vehicles 647.8 611.6 601.8 2012 Source: KPMG (2013 data: estimates, 2014-2015: forecasts) (upper; lower left), MarketLine (lower right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. Passenger cars - 16 - 2013 2014 596.6 595.7 2015 2016 602.7 2017 Forecasts for Poland: Value Terms MarketLine: Poland Automotive Manufacturing Industry KPMG: Value of Sold Production in Automotive Manufacturing 130.0 31.7 9.7 7.6 2012 31.7 31.3 32.3 33.1 118.2 34.3 114.6 117.1 114.6 117.1 122.3 100.3 9.6 7.5 9.7 7.6 9.9 10.2 10.5 7.7 7.9 8.2 2013 2014 2015 2016 2017 90.9 89.8 90.9 89.8 100.3 118.2 122.3 130 PLN bn* PLN bn USD bn EUR bn * - Data covers automotive manufacturing and manufacturing of car tyres, glass and batteries Source: MarketLine (left), KPMG (2013 data: estimates, 2014-2015: forecasts) (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 17 - Government Policy Seeking investors Both sector players and market observers have identified the lack of proactive policies and wider-ranging schemes (other than tax breaks and special economic zones) as the main reasons for lost opportunities. However, deputy PM and economy minister Janusz Piechocinski seems to have been busy attracting investors from the sector for over a year now. He even hinted that he had been in talks with an unnamed corporation "from the world's first league" about setting up a car manufacturing plant in Poland. Indeed, a few large-scale projects are in the pipeline. GM announced the plan to start production – at a cost of EUR 250mn - of four-cylinder Diesel engines in Tychy as of 2017. German media have recently reported on VW's plans to launch a new EUR 500mn plant producing 70,000 VW Crafter vehicles as of 2016 near Poznan. Piechocinski hopes to persuade Fiat - which is due to announce its new strategy in April - to start manufacturing a new model in Poland. According to the deputy premier, this year Poland is likely to attract automotive investors who will assemble their vehicles here. He deems that Poland still lacks producers of large-size tyres, high capacity engines for trucks as well as of metal sheets for car bodies. Tax issues Until the end of 2013, entrepreneurs that purchased cars with a registered gross vehicle weight (GVW) of up to 3.5 tonnes for business use could not deduct VAT of more than PLN 6,000 (EUR 1,450) from the purchases. As of the beginning of 2014, "old regulations" were reinstated, allowing the full deduction of VAT, but only for a selected range of models that may be registered as commercial vehicles. Automotive portals promptly gathered information on the list of such vehicles. However, parliament recently decided that as of Apr 1, business owners of such vehicles (i.e. of up to 3.5 tonnes of GVW) will be able to deduct only half of the VAT. They may deduct this tax from all purchases (e.g. car parts, services), except fuel (this possibility will be introduced only as of Jul 1, 2015). According to the finance ministry, the new regulations will be beneficial for entrepreneurs, while the state budget will suffer - its revenue is expected to fall due to these changes by PLN 0.94 billion (EUR 0.23 billion) in 2014, by PLN 1.38 billion in 2015 and by 2.60 billion in 2016. Also, as of Jan 1, 2014, the sale of a used car by a company leads to the need to pay VAT from the transaction. Source: Finance ministry, economy ministry, media Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 18 - II. Passenger Cars & LCVs Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 19 - Manufacturers Output of Passenger Cars and LCVs (thou units) Manufacturers of Passenger Cars and LCV in Poland in 2012 88,132 2013 Volkswagen Poznan 25.5% 486,985 85,748 2012 550,089 General Motors Manufacturing Poland 19.7% 103,184 2011 722,285 Fiat Auto Poland 54.8% 87,986 2010 799,255 LCVs Passenger cars Source: Samar (left), KPMG based on Samar data (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 20 - Passenger Cars: Sales and Age Production and Registration (thou units) 864.2 761.9 833.3 16-20 years 19.7% 799.3 722.3 21-30 years 16.8% 575.1 332.1 270.6 274.8 313.7 271.8 315.1 635.8 273.9 Age Structure of Passenger Cars in 2011 (%) 10-15 years 31.5% over 30 years 9.3% 2007 2008 2009 2010 Production 2011 2012 up to 2 years 3.8% 2013 6-9 years 12.0% Registration 3-5 years 6.9% Comments The year 2013 brought about a 6.4% growth in the registration numbers of passenger cars and LCVs (the growth was 6.3% to 289,913 passenger cars and 7.1% to 42.182 LCVs). The number of registrations of passenger cars rose in 2013 after two years of decline and is expected to grow again - by 5-10% in 2014, according to Exact Systems' forecasts. The firm - specialising in car parts checks - also hopes for a trend reversal in terms of output: it forecasts a 5% growth this year, buoyed by the country's improving macroeconomic indicators. Source: Samar (left), GUS (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 21 - Used Passenger Cars Imports of Used Passenger Cars to Poland (units) 1,103,970 994,564 828,142 870,777 816,789 693,324 718,286 655,314 657,392 2011 2012 711,865 35,736 2003 2004 2005 2006 2007 2008 2009 2010 2013 Most Popular Imported Car Makes (thou cars) 135.1 132.3 111.2 90.5 88.5 55.7 63.9 2009 76.7 56.2 61.6 71.4 49.8 56.7 2010 109.0 104.7 2011 Volkswagen Opel - 22 - 53.8 55.5 2012 Audi Ford Source: PZPM based on data from the finance ministry (left), PZPM based on data from the interior ministry's CEP dB (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. 77.7 60.6 55.8 2013 Top Makes Passenger Cars: Market shares (%) 3.73 Dacia 1.75 3.51 4.28 Peugeot Renault 11.6% 4.28 4.03 5.24 Renault 4.96 Hyundai 5.63 5.09 Kia 5.55 Peugeot 13.6% 6.11 5.8 Volkswagen 8.2% 5.91 4.59 6.49 Opel 7.16 7.90 6.78 Ford 6.20 Toyota 8.34 7.28 6.80 8.1 MercedesBenz 7.2% 9.01 Volkswagen 7.23 8.45 12.55 Skoda 2013 Top 5 LCV in 2013 (%) Fiat 23.5% 11.81 11.68 2012 2011 Source: PZPM based on data from the interior ministry's CEP (Central Register of Vehicles) dB Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 23 - Most Popular Models in 2013 Passenger Cars: Registration of New Vehicles (items) Model LCVs: Registration of New Vehicles (items) Items sold Model Items sold Skoda Octavia 11,463 Fiat Ducato 6,074 Skoda Fabia 10,800 Renault Master 3,710 Ford Focus 8,024 Peugeot Boxer 2,755 VW Golf 7,730 Peugeot Partner 2,573 Opel Astra 7,554 Mercedes Sprinter 2,202 Toyota Auris 7,304 Iveco Daily 1,966 Toyota Yaris 6,888 Ford Transit 1,898 Renault Clio 6,551 Citroen Berlingo 1,553 Kia Sportage 6,000 Dacia Dokker Van 1,412 Nissan Qashqai 5,395 Fiat Fiorino 1,391 Hyunday i30 5,376 VW Caddy 1,279 Opel Corsa 5,211 Fiat Doblo 1,224 Kia Ceed 5,009 Citroen Jumper 1,077 Hyunday iX35 4,927 VW Transporter 860 Dacia Duster 4,671 Toyota Yaris 856 Source: Samar Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 24 - Segment Forecasts Passenger Cars (Units) 548,100 493,290 513,022 525,977 Light Commercial Vehicles, Units 544,699 566,207 2017 2016 273,589 290,004 304,505 319,730 327,328 2015 2013 2013 2014 2015 2016 47,073 169,282 44,435 148,352 42,572 127,825 41,202 103,923 38,507 Output Output Source: BMI Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. 190,833 2017 2012 Sales 49,695 337,844 2014 2012 214,291 - 25 - Sales III. Other Vehicles Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 26 - New Buses and Coaches Market First Registrations of New Buses and Coaches (units) Biggest Producers in 2013 Others 1,561 1,389 1,370 1,279 Scania 421 438 395 108 179 487 2006 Mercedes-Benz 86 153 83 2007 Solaris 699 318 257 103 Volvo 542 453 96 70 62 2008 MAN Solaris 63 2009 Total MAN 1,229 1,512 Autosan Comments The Polish market reported a growth in the first registration of buses and coaches in Poland in 2013 (of 8.6%) after a decline a year earlier. Research firm JMK and the branch's organisation PZPM said it came as a surprise as throughout most of the year, declines were reported (the most severe ones in the first months of 2013). They attribute the surge in sales, especially in December, to the introduction of Euro 6, a new, stricter EU emission standard, which will probably lead to a 5-6% rice in vehicle prices. However, till the end of 2014, buses and coaches meeting the Euro 5 standard will still be allowed to be registered. Source: PZPM, JMK on the basis of CEP data (left), JMK (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 27 - Buses and Coaches: Market Shares 2013 Market Structure: New Vehicles (%) MAN 4.5% 2013 Market Structure: Used Vehicles* (%) MAN 9.4% Autosan 4.5% Solaris 22.9% Setra 12.7% VDL 6.6% Others 29.1% Others 19.6% Renault 16.2% MercedesBenz 39.0% MercedesBenz 28.4% * - first registrations Source: PZPM, JMK on the basis of CEP data Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. Iveco-Irisbus 7.3% - 28 - Exports of Buses and Coaches Comments Exports of Buses and Coaches Exports of buses and coaches from Poland rebounded in 2013, when it grew by 6.7% y/y to 3,303 vehicles after a decline of 15.7% in 2012, according to data provided by JMK. The good annual result was achieved thanks to a noticeable improvement in Q4/2013, though each quarter of last year saw increasingly higher shipments. This growth was accompanied by an improvement of European bus and coach sales (they rose by 3% last year). Also, the new Euro 6 standard played its role. The biggest exporters in 2013 were: MAN (1,489 vehicles, up by 15.0% y/y), Solaris Bus & Coach (971 vehicles, up by 39.1%) and Volvo (693 vehicles, up by 0,4% y/y). 3,810 2011 3,303 2012 2013 number of vehicles Biggest Exporters in 2013 (%) Top 10 of Export Markets in 2013 Country Germany Sweden Norway France Serbia Switzerland Israel Bulgaria Italy Belgium Others Solaris 29.4% Volvo 21.0% Scania 2.9% Others 1.6% MAN 45.1% Source: JMK Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. 3,096 - 29 - Vehicles 839 530 413 280 199 122 116 109 104 84 507 Share in % 25.4 16.05 12.5 8.48 6.02 3.69 3.51 3.3 3.15 2.54 15.35 Commercial Vehicles, Road Tractors Top 5: Commercial Vehicles, GVW > 3.5 tonnes* Sales Volvo 13.8% MercedesBenz 16.2% Scania 12.8% 19,715 Iveco 12.2% 17,105 Renault 5.6% 16,430 14,253 MAN 18.4% 11,704 * - registration of new vehicles in 2013(all segments) 10,617 Top 5: Road Tractors, GVW > 6.0 tonnes 6,164 MAN 15.46% Scania 14.15% MercedesBenz 15.49% 11,829 DAF 20.2% Iveco 7.98% Renault 6.03% Volvo 17.11% Others 0.01% 2010 DAF 23.77% 2012 Commercial vehicles, GVW > 3,5 t (in total) Source: PZPM analysis based onCEP, Interior ministry Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. 2011 - 30 - 2013 Road tractors, GVW > 3,5 t Agricultural Tractors, Motorcycles Sales The average age of an agricultural tractor in Poland is 23 years and the number of tractors per 100 farms is 2-3 times lower in Poland than in most Western European countries. Hence, we expect the number of tractors in Poland to increase, specially with EU financial support incentives. 19,231 14,972 7,781 7,598 2012 2013 Number of tractors The most popular tractor brands are: New Holland, Zetor, and John Deere as well as the domestic brands Ursus and Pronar. Number of trailers Number of Registered New Motorcycles 8,897 8,713 The most popular makes of motorcycles in Poland are: Romet (1,139 registrations in 2013), Honda (794) and BMW (759). The used vehicles market was dominated by Honda (9,733 registrations in 2013), Yamaha (8,999) and Suzuki (7,316). 8,961 7,750 7,390 Overall, the number of motorcycles on Polish roads rose by 1.3% y/y to 46,052 vehicles in 2013. One in six motorcycle registered is a new vehicle (this ratio has been maintained since 2006). 2009 2010 2011 2012 2013 Source: PZPM analysis based onCEP, interior ministry Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 31 - Segment Forecasts Buses and Coaches (units) 5,834 4,445 4,707 5,048 5,423 1,271 1,182 1,217 1,248 1,260 1,298 2012 2013 2014 2015 2016 2017 3,900 Sales Output Truck Manufacturing Industry (output in thou units) 2017 2016 2015 2014 2013 2012 112.0 107.0 103.9 102.2 101.2 107.8 Motorcycle Sales (units) 8,039 8,009 2016 2107 7,825 7,582 2013 7,659 2014 2015 Source: BMI (upper, lower), MarketLine (middle) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 32 - IV. Car Parts, Tyres, Leasing Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 33 - Spare Car Parts Sales of spare car parts for passenger cars in Poland* (%) 2009 2010 2011 2012 Wester European car makes 54 57 52 51 Central European car makes 2 0 0 0 Japanese and Korean car makes 11 13 10 10 Others (incl. universal car parts) 33 30 38 39 * - as exemplified by sales structure of Poland's biggest car parts vendor Inter Cars Source: Inter Cars Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 34 - The value of car parts and accessories manufactured in Poland reached its highest ever level of above PLN 60bn (EUR 14.4bn) in 2013, rising by nearly 10% y/y, according to forecasts of the Car Parts Distributors and Producers Association (SDCM), based on the Central Statistical Office's (GUS) data. They note that this would stand for nearly PLN 15bn more than the value of automobile production. The value of car parts and accessories exports came close to PLN 35bn in 2013, the SDCM projects. In Poland, there are far more car servicing facilities per number of cars than the European average, but the number of these facilities is on the downside (though the number of servicing stands per facility is rising), it also reported. The biggest car parts distributors in Poland (in the passenger car segment) are: Inter Cars, Fota, AD Polska and Group Auto Union Polska, according to data produced by research firm MotoFocus.pl. The top four distributors in the commercial vehicles sector (LCVs, trucks) are: Opoltrans, Suder&Suder, Autos and Inter Cars. Car Tyres Production of Tyres (thou items) 37,610 39,713 28,169 26,105 25,767 10.4 2011 29,783 29,435 2012 44,477 42,327 40,553 Sales of PC, LCV and SUV tyres (mn units) 11.4 2010 10.0 2009 258 389 349 2010 2011 249 2012 for passenger cars for buses and trucks for tractors Total 11.6 2008 4,539 4,619 4,104 3,187 1,954 2009 304 11.8 2007 2013 12.1 2006 2005 10.9 9.0 Comments The sales of tyres for passenger cars and LCVs in Poland fell by 5.65% y/y in 2013 (in the case of summer and sports tyres, the decline was 11.6%, while in the case of winter tyres - 0.15%), the European Tyre and Rubber Manufacturers' Association (ETRMA) estimates. At the same time, 4x4 tyres sales surged by 15.1%, sales of tyres for agricultural vehicles were up by 3.1% y/y, while for lorries, buses and coaches - up by 9.0% on the year, the ETRMA also said. Source: GUS (left), Continental Opony Polska/ERTMA (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 35 - Tyres, Glass and Batteries Production of Tyres, Glass and Batteries (PLN bn)* Production Volumes* 6.0 2012 133.1 31.2 11.6 10.6 5.7 10.2 9.5 10.3 2011 126.0 8.4 6.2 35.0 6.6 6.0 2010 116.5 33.5 4.8 2009 99.2 28.3 2008 2009 2010 2011 2012 2013 2014 2015 4.8 2008 115.7 28.5 * - 2013 data: estimates, 2014-2015: forecasts Batteries (mn items) Source: KPMG Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 36 - Glass (thou tonnes) Tyres (mn items) Natural Gas Installations Comments LNG Vehicles (in mn) Poland is the world's third-largest player in the global market of natural gas-fuelled vehicles, according to the World LP Gas Association (WLPGA). The sales of LPG manufactured in Poland increased by 23.4% y/y to 358,000 tonnes in 2012, which covered 16.4% of the national LPG demand, according to data provided by the Polish LPG Association (POGP). PKN Orlen and Grupa Lotos supplied the Polish market with a definitely larger stream of the product, manufactured in their domestic refineries. 2.33 2009 Lithuania Belarus 2.48 2.62 2.47 2010 2011 2012 Total number of passenger cars registered in Poland incl. LPG-fuelled vehicles LPG imports to Poland* (thou tonnes) Germany 18.74 18.19 17.24 16.49 LPG Market * - data for Jan-Nov of each year 30 44 37 5,900 5,700 5,600 1,660 1,610 1,600 2010 2011 LPG sales (thou tonnes) 105 124 155 191 189 179 307 Kazakhstan 423 463 Russia 896 890 2012 2011 1,047 2010 Source: POGP (left: on the basis of finance ministry’s data) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 37 - 2012 LPG filling stations Motor Vehicle Leasing Estimated Net Worth of Leased Vehicles (PLN mn) 20,721 18,691 19,453 15,898 12,220 7,600 8,850 8,800 2004 2005 16,874 16,857 2011 2012 12,117 5,100 3,500 2001 2002 2003 2006 2007 2008 2009 2010 2013 Total Number of Vehicles Financed by Leasing Companies 19,607 18,625 15,692 10,450 8,242 7,243 931 2008 10,722 12,117 2009 6,515 677 559 2011 Trucks Source: ZPL Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 38 - 7,592 6,018 Other vehicles 1,128 794 576 2010 Passenger delivery cars 10,886 9,599 9,315 4,293 3,317 16,411 16,406 2012 Total 2013 V. Main Players Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 39 - Top M&A Deals Top M&A Deals in 2013 Date Target Company Deal Type Buyer Institutional and private investors PGA Polska Sp. z o.o. Guangxi Liugong Machinery Co, Ltd Krzysztof Moska - private investor; Leszek Sobik private investor Grzegorz Tarnawa - private investor Agencja Rozwoju Przemyslu SA Seller 25-Nov-13 Newag SA IPO 08-Nov-13 FOTA LTD Sp. z o.o. Acquisition 07-Nov-13 ZZN Transmission Plant Acquisition 29-Oct-13 Autosan SA Minority stake purchase 20-Sep-13 Autosan SA Acquisition 28-Jun-13 Crist Minority stake purchase 24-Jun-13 Boryszew SA Buy-back of shares 05-Jun-13 Morska Stocznia Remontowa SA Merger 28-May-13 Admiral Boats SA Minority stake purchase 17-May-13 Stocznia Tczew Acquisition Szczecinska Stocznia Remontowa Gryfia SA Institutional and private investors Admiral Boats SA 16-May-13 Apo-Tessile Seating Assets Acquisition Sage Automotive Interiors Ltd Apo-Tessile 23-Apr-13 Isuzu Motors Polska Acquisition General Motors Corp 02-Apr-13 Admiral Boats SA Minority stake purchase Aviva Investors Poland; Private, institutional investors 15-Jan-13 GFWW Growag Privatization Blefona Management Ltd, private investors - 40 - 95.34 43.5 100 Bankruptcy trustee 100 Grzegorz Tarnawa 40 Sobieslaw Zasada SA Impexmetal SA; Boryszew SA Source: DealWatch Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. Multico SKA, private investors Value EUR Stake % (mn) 23.29 30 21.24 20 10.13 100 2.55 15.5 100 Isuzu Motors Ltd Treasury Ministry 100 261.59 40 1.31 11.75 1.28 85 Top 10 Companies and Top 5 Groups Top 10 Firms in Sector (total 2012 revenues, PLN mn) Company Fiat Auto Poland VW Poznan GM Manufacturing Poland VW Motor Polska Fiat Powertrain Technologies Poland Kulczyk Tradex* Inter Cars TRW Polska Delphi Poland* Mercedes Benz Polska Top 5 Groups (based on combined 2012 revenue, PLN mn) Revenue Group 14,130 9,422 7,272 5,561 3,433 3,251 3,014 2,481 2,480 2,462 * - 2011 data Revenue Fiat 25,208 VW 19,705 GM Manufacturing Poland 8,850 TRW in Poland 4,381 Faurecia in Poland 3,572 Comments To give a more complete picture of the automotive industry, we have decided to present top 5 capital groups rather than individual companies on detailed slides on the following pages. In order to establish the Top 5 ranking, we have combined (2012) revenues of all companies within these groups (i.e. with the same owners). Source: EMIS (based on official state publications) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 41 - Fiat Fiat Auto Poland Financial Performance (PLN mn) Highlights 19,789 2010 Revenues 2011 EBIT 223 107 -79 -82 2009 Fiat first came to Poland in 1921, when a cornerstone was laid in Warsaw for Fiat's first factory outside Italy. In 1973-2000, Fiat manufactured the Fiat 126 model in Poland - it produced 3.32mn such vehicles. Today, Fiat Auto Poland's plant in Tychy is the group's third most important facility - after Italy and Brasil and one of the biggest car plants in Europe. 14,130 172 84 876 820 427 312 2008 16,580 16,520 15,209 2012 In 2013, Fiat was Poland's biggest manufacturer of passenger cars. It produced a total of 295,700 vehicles (output was: Fiat 500 - 174,183 items; Lancia Ypsilon - 61,361 items; Abarth 500 - 8,512 items). FAT employs 3,340 persons (Fiat's 22 companies in Poland employ a total of 14,000 persons). As much as 99.5% of the output was exported to 61 countries worldwide. Net result Fiat Group Worldwide* Rest of Europe Italy Rest of NAFTA Mercosur world Revenues by destination (%) 9 15 54 14 8 Employees (%) 29 12 34 22 3 Plants 44 33 48 19 14 R&D centres 37 15 16 5 4 At the same time, Fiat was the 12th make in terms of passenger car sales in Poland and the leader on the LCVs market. * - based on 2012 data Source: EMIS (based on official state publications) (upper); Fiat (lower) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 42 - Fiat (cont'd) Fiat Auto Poland: Registrations in 2013 Fiat: Passenger Cars: Top 5 Passenger Cars: Makes Fiat Abarth Freemont 9,219 491 Bravo 561 Fiat 500 37 811 Panda Alfa Romeo 2,500 1,017 Punto Lancia 3,008 738 Fiat: LCVs: Top 5 Jeep Dodge 1,106 Scudo 2 Panda Van LCVs: Makes Fiat Others Doblo 9,897 Fiorino 2 Ducato Source: Fiat (sales in 2013) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 43 - 243 754 1,224 1,391 6,050 Volkswagen Volkswagen Poznan's Financial Performance (PLN mn) 9,956 8,030 7,832 371 348 2008 Highlights Volkswagen Poznan was established in 1993 as a joint venture of Volkswagen AG and Tarpan Poznan. In 1996, Volkswagen Poznan became in 100% a daughter company of the Volkswagen AG concern, and one year later a part of Volkswagen Commercial Vehicles unit. At present, the factory is, after the Hannover factory, the second largest factory of the concern, producing the commercial vehicles. The group owns 31 subsidiaries in Poland, dealing mostly with retail sales of passenger cars and LCVs. Volkswagen Poznan is an commercial vehicle factory manufacturing the Caddy and Caddy Maxi Delivery Vans for car markets worldwide. Transporter T5 models are also manufactured at the factory, of which versions of car bodies with single and double cab are produced exclusively in Poznan. The VW Group's production facilities in Poland are situated in three locations. In Poznan’s, Antoninek quarter, the group has its car body construction division, assembly division and paint shop, while its casting plant is located in Wilda quarter. In Swarzedz near Poznan, the group has facilities where production of welded assemblies, assembly of cockpits and production of special car bodies are performed. The group’s logistics and suppliers centres are also located in Swarzedz. VW's Skoda brand was the leader of the Polish automotive market in 2013 for the seventh time and for the fifth time in a row (it was the leader in 2005-2006 and 2009-2013). 9,422 7,741 269 250 2009 306 290 2010 Revenues EBIT 298 281 257 2011 2012 310 Net profit Group’s Market Shares (Q1-3 of each year, %) Worldwide 12.7 12.6 26.1 25.6 Poland Czech Rep. 45.4 49.9 24.7 24.3 Spain 38.6 37.4 Germany 2013 2012 Source: EMIS (based on official state publications) (left); VW (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 44 - General Motors/ Opel Highlights General Motors Manufacturing Poland's Financial Performance (PLN mn) GM launched its plant in Gliwice in 2007. It now manufactures the Opel Astra IV model there. The firm now employs nearly 3,000 people and does not plan any layoffs (though it redistributed 300 employees to other facilities in late 2012 after closing down the third shift in the Gliwice plant). The Gliwice plant delivers: Astra IV hatchback, Astra GTC coupe, Astra OPC, Astra IV sedan, Astra Classic Sedan. GM's Gliwice-based plant manufactured Opel III and IV and Cascada. In 2015, Opel V is due to kick off here. Opel's other Polish plant, in Tychy, was established in 1996 and started production in 1999. Since then the plant manufactured over 2mn engines for Opel/ Vauxhall. The engines are for the models Corsa, Meriva, Combo, Astra and Zafira. GM has decided to invest EUR 250mn in a project aimed at producing four-cylinder diesel engines in its Tychy production plant (located in a special economic zone). The new facility is due to kick off in 2017, with capacity of 200,000 units. GM stresses that this will be the biggest undertaking in its Tychy plant. Including this project, GM's investments in its Gliwice and Tychy plants in Poland will exceed EUR 1.0bn. In 2013, General Motors purchased the entire stake in the Tychy-based diesel engine plant from Isuzu, thus becoming a manufacturer of both full automobiles and engines. 8,831 7,559 7,272 4,844 4 65 2009 243 306 280 225 408 2010 2011 -5 2012 Revenues EBIT Net result Market shares in Q4/2013 (%) Global market 11.4 South America 17.8 Russia 9.1 UK Germany Europe 12.3 6.9 7.9 U.S. North America 17.2 16.7 Source: EMIS (based on official state publications) (left); GM (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 45 - TRW TRW Polska's Financial Performance (PLN mn) 2,787 2009 2010 Revenues EBIT 159 121 53 4 206 210 242 249 2,335 2008 Headquartered in Livonia, Michigan, USA, the Company, through its subsidiaries, operates in 25 countries and employs approximately 65,000 people worldwide. TRW Automotive products include integrated vehicle control and driver assist systems, braking systems, steering systems, suspension systems, occupant safety systems (seat belts and airbags), electronics, engine components, fastening systems and aftermarket replacement parts and services. TRW's planning assumptions for industry production volumes in 2014 are around 16.8 million units in North America and 19.5 million units in Europe, up by 4% y/y and 1% y/y, respectively. The company continues to expect expansion in vehicle production volumes in China and rest of world regions. TRW has been present in Poland since 1990. Currently, TRW has six plants in the country - in the following locations: Pruszkow (suspension systems), Czestochowa (two plants), Gliwice (breaking systems), Czechowice-Dziedzice (steering systems) and Bielsko-Biala (steering systems). 2,481 2011 23 116 2,926 2,854 Highlights 2012 Net profit Group's Revenue Structure (PLN mn) 2012 2011 2010 2009 506 460 405 371 1,134 1,134 1,322 1,296 TRW Braking Systems Polska 2,481 2,787 2,926 2,854 TRW Steering Systems Poland TRW Polska Source: EMIS (based on official state publications) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 46 - Faurecia Faurecia Walbrzych's Financial Performance (PLN mn) 1,886 Highlights 1,878 Faurecia was formed in 1997 following a merger between Bertrand Faure - a specialist in spring-based seat cushions for the automotive industry - and ECIA - a Peugeot subsidiary and manufacturer of seats, front ends and vehicle interiors with a reputation as one of Europe’s leading names in exhaust systems. With 320 sites including 30 R&D centres in 34 countries around the world, Faurecia is now a global leader in its four areas of business: automotive seating, interior systems, automotive exteriors and emissions control technologies. Faurecia is the world’s number one supplier of seat frames and mechanisms, emissions control technologies and vehicle interiors. The Group is also the world’s third-largest supplier of complete seat systems and is Europe’s leading name in automotive exteriors. The Faurecia Group's total sales for FY 2013 rose by 5% y/y to EUR 18.03 billion. Its EBIT reached EUR 538 million, standing for operating margin of 3%. Net income amounted to EUR 88 million. Faurecia also continued to diversify its customer base: Europe provided 54% of its total product sales in 2013, down from 56% in 2012 (with Asia's share growing to 13% from 10%, respectively). In Poland, the Faurecia group operates through ten production plants (in Grojec, Walbrzych, Legnica and Gorzow Wielkopolski). Its 10th plant was launched in Legnica in July, 2013; it employs 450 persons (thus approaching a total of 7,000 employees in Poland). 1,583 1,496 28 31 31 27 2009 2011 -15 2010 Revenues 49 64 31 EBIT 2012 Net results Product Sales by Region (EUR mn) Rest of World South America Asia 151 189 241 717 662 639 1,706 1,388 1,117 North America 2,579 3,707 3,646 7,412 7,412 7,815 Europe 2013 2012 2011 Source: EMIS (based on official state publications) (left); Faurecia (right) Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 47 - Contact: Corporate Headquarters Nestor House Playhouse Yard London EC4V 5EX UK Voice: +44 207 779 8471 Fax: +44 207 779 8224 Asia Headquarters Eucharistic Congress Bldg. No. III 4th Floor, 5 Convent Street Mumbai 400 001 India Voice: +91 22 22881123 Fax: +91 22 22881137 Americas Headquarters 225 Park Avenue South New York, New York 10003 US Voice: +1 212 610 2900 Fax: +1 212 610 2950 Disclaimer: The material is based on sources which we believe are reliable, but no warranty, either expressed or implied, is provided in relation to the accuracy or completeness of the information. The views expressed are our best judgment as of the date of issue and are subject to change without notice. EMIS and Euromoney Institutional Investor PLC take no responsibility for decisions made on the basis of these opinions. Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. A Euromoney Institutional Investor company. About EMIS Insight EMIS Insight is a unit of EMIS that produces proprietary strategic research and analysis. The service features market overviews, industry trend analysis, legislation and profiles of the leading sector companies provided by locally-based analysts. About EMIS Founded in 1994, EMIS (formerly known as ISI Emerging Markets) was acquired by Euromoney Institutional Investor PLC in 1999. EMIS works from over 15 offices around the world to deliver electronic information products, by subscription, to institutional customers globally. EMIS provides hard-to-get information covering more than 100 emerging markets. Its flagship products are EMIS Intelligence and EMIS Professional. EMIS clients include top investment banks, corporations, law firms, consultants, investment and insurance companies, universities and libraries, multilateral organizations, and others. Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 48 -