Houston`s Taste of the Nation 2015 Recap

for No Kid Hungry
SEPTEMBER 29, 2015
EVENT RECAP
35 RESTAURANTS
10 BARS
27 SPONSORS
650 GUESTS
1 NIGHT
$104,000 RAISED
to provide
OVER 1 MILLION
HEALTHY MEALS
to kids struggling with hunger.
2015 Sponsors
NATIONAL SPONSORS
LOCAL SPONSORS
2015 Culinary Council
Daniel Vaughn
Texas Monthly
Chris Shepherd
Underbelly
Randy Evans
Table 57
Alba Huerta
Julep
Other 2015 Partners
HOST COMMITTEE
Lindsey Brown, Clumsy Butcher
Korin & Derrick Burnett
JW Daubert & Mary Raia
Marta & Bill Marko
William & Kathleen Mercer
Denmon Sigler, Winston & Strawn
MEDIA SPONSOR
Restaurants, Bars & BBQ
Back Porch BBQ
Bad News Bar
Bernie's Burger Bus
Brisket House
Cacao & Cardamom
Chocolates El Rey
Cloud 10 Creamery
Coltivare
Domaine Somm
Fluff Bake Bar
Holley's
Houston Dairymaids
Izakaya
Jackson & Co.
Julep
Karbach Brewing
Killen's BBQ
Killen's Steakhouse
KUU Restaurant
Louie Mueller BBQ
Main Kitchen
Mark's
Michael's Cookie Jar
Olivette
Pappa Charlie's
Pass & Provisions
Peli Peli
Prohibition
Quattro
RDG + Bar Annie
Revival Market
Roegels Barbecue
Sanctuari
Southern Goods
St. Arnold Brewing
Table 57
The Porch
Thirteen Pies
Topo Chico
Treadsack
Underbelly
Weights + Measures
Attendee Demographics
650 guests
High-Income
‣ 14.6% annual income
between $100-124,999
‣ 37.7%reported $125,000+
Well-educated
Skewed Female
Frequent Diners
Source: 2013 Ticket Buyers
‣ 81% college graduates
‣ 11% Doctoral/Law degree
‣ 69% Female
‣ 29% Male
70% of ticket purchasers
dine out more than 14
times per month
8
What Guests Had to Say
event, awesome food,
awesome surroundings
was really great and we
had a wonderful time
Anonymous guests from post-event survey
We had a wonderful time and
everyone we talked to loved the
venue and all of the food and fancy
drinks. I was so impressed by all
of
9
2015 Social Recap
AUGUST
SEPTEMBER STATS
103K TWEET IMPRESSIONS
2458 PROFILE VISITS
212
MENTIONS
EVENT WEEK IMPRESSIONS
6,000
4,000
2,000
SEPT 27
SEPT 28
EVENT
SEPT 30
OCT 1
OCT 2
OCT 3
10
2015 Social Recap: Top Posts
1765 PEOPLE
REACHED
26
LIKES
2166
51
POST
CLICKS
LIKES
73 LIKES
Select Media Coverage
October 1, 2015 / LINK
“Oh. Dear. Lord. How do you
strategize when you’re faced
with station after station after
station of Houston’s creme
de la creme toques handing
you more the finest samples
from their respective kitchens?”
TICKETS FOR
TASTE OF THE NATION
NOW ON SALE
August 21, 2015 / LINK
DINE OUT AND FIGHT
CHILD HUNGER AT
TASTE OF THE NATION
15 THINGS YOU
ABSOLUTELY MUST DO
August 31, 2015
IN HOUSTON IN SEPTEMBER
LINK
August 27, 2015 / LINK
Thank you, Houston!
For
Emily Roth at [email protected].