Cinema Advertising - JCDecaux Singapore

JCDecaux Singapore | Cinema
On-Screen Advertising 2014
JCDecaux | N°1
JCDecaux A Unique Position
Street
Furniture
Airport
advertising
Transport
advertising
Billboard
advertising
Self-service
bicycles
Nº1
worldwide
Nº1
worldwide
Nº1
worldwide
Nº1
in Europe
Nº1
worldwide
World leader and the only pure player
in Out-of-Home Advertising
Present in more
than 55 countries,
reaching more than 300
advertising panels
million
people daily with
1,002,800
JCDecaux | Asia Presence
N°1 in Asia Pacific
JCDecaux | Singapore
N°1 Out-of-Home Media Company of the Year
Voted for the 4th consecutive year since 2010 – 6th time in 8 years –
by clients and agencies as Singapore’s best performing Out-of-Home media.
CHANGI AIRPORT
MALLSCAPE
LARGE FORMAT
CINEMA
Cinema Advertising
JCDecaux Singapore
Cinema Advertising | About
Benefits of Cinema Advertising
Varied
Demographic
Groups of high-spending
power, affluent and entertainmentseeking audiences
Targeted
Advertising
to reach
desired profile audience.
Undivided Attention
of Audience
Cinema Advertising |
Growing Cinema Attendance
Singapore has one of the world’s highest per capita cinema attendance
rates at 4.5 visits per person per year
Total Cinema attendance has increased more than 10%
in the past 5 years and is set to grow steadily over the next
few years.
Source: Singapore Department of Statistics Yearbook of Statistics Singapore, 2013
Cinema Advertising |
Visitorship breakdown by Cinema Networks
Visitorship Breakdown by Age Group
(15-24 year olds)
51%
45%
42%
40%
Overall, JCD Cinema Network has the highest
share of visitorship for 15-24 years old
JCD Network
Golden
Village
Shaw
Source: Cinema Visitorship, Nielsen Media Index 2011
All Cinemas
JCDecaux Reaches Out
to Youths
Cinema Advertising | Perception
Positive Attitude Towards Cinema Advertising
80%
67%
57%
56%
Welcome
cinema advertising
Look at
cinema advertising
Enjoy watching
cinema advertising
Recall
cinema advertising
“The flexibility of cinema advertising gives brands the ability to target audiences on a cinema by cinema basis and
provide them with a message that is both relevant and engaging.
Berghaus has used cinema advertising to raise the profile of its brand,
increase engagement with cinema audiences, drive footfall to stores and ultimately increase sales.”
- Joe Evea, Commercial Director, DCM
Source: Cinema Advertising Effectiveness 2011, Synovate Research
Cinema Advertising |
Media Platforms Comparison Map
60%
49%
75%
Has high
entertainment value
89%
Offers good sound
quality
Is fully acceptable
79%
52%
58%
72%
Cinema
TV
Source: Cinema Advertising Effectiveness 2011, Synovate Research (253 sample size)
Offers good visual
quality
79%
52%
72%
39%
Cinema Advertising |
2014 Mega Blockbusters and Blockbusters titles
What’s New in 2014?
8 Mega Blockbusters titles
coming your way for the year 2014.
12 Blockbusters titles
welcome you in the new year
JCDecaux Cinema Network
Cinema Advertising
Cinema Advertising |
JCDecaux Cinema Networks
WIDE NETWORK OF 9 CINEPLEXES LOCATED AT
PRIME LOCATIONS AROUND THE ISLAND
Cathay Cineplex
Orchard Cineleisure | About
Attracts 1 Million Visitors Per Month
Located along the bustling Orchard Road, Cineleisure houses shops and restaurants catered to youths such as PastaMania,
Starbucks, Fred Perry and entertainment outlets such as Cathay Cineplex, K-Box KTV and E2Max.
Audience Profile: Youths & Young Working Adults
28.5
Movie-goers aged
% are PMEBs
14-22 years
old are interested in latest trends, events &
promotions.
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
37
80%
% are Students
of
the
affluent
audience comes from household
income of more than S$4,000
Cathay Cineplex
Orchard Cineleisure | Media Rates
+ 20 secs duration is charged at 0.8 x 30 secs rate
Hall No
Capacity
Weekly Media Rate
(30 secs+ ) ($)
Platinum Movie Suites 1
16
750
Platinum Movie Suites 2
20
750
3
96
750
4
116
750
5
147
750
6
184
750
7
212
750
8
195
750
9
340
1000
10
280
1000
11
331
1000
12
68
750
13
76
750
14
76
750
15
124
750
Total:
2281
45 secs duration is charged at 1.5 x 30 secs rate
60 secs duration is charged at 2x 30 secs rate
Cathay Cineplex
The Cathay | About
High Visitorship of 800,000 Visitors Per Month
The Cathay is a mixed-use 17-storey cinema, shopping mall and apartment building located at on the other side of Orchard
road, in the Museum Planning Area of Singapore
Audience Profile: Tertiary Students & Young Working Adults
Top
Cineplex
Close Proximity
to tertiary institutions like SMU,
S.O.T.A & NAFA.
in Singapore in 2010*
Arts, Design &
related events / activities
Cultural-
are major factors that drive key
promotions
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
Cathay Cineplex
The Cathay | Media Rates
+ 20 secs duration is charged at 0.8 x 30 secs rate
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
1
594
1,000
2
294
1,000
3
210
750
4
134
750
5
134
750
6
166
750
7
252
750
Platinum Movie
Suites
28
750
Total:
1812
45 secs duration is charged at 1.5 x 30 secs rate
60 secs duration is charged at 2x 30 secs rate
Cathay Cineplex
Ang Mo Kio Hub | About
A vibrant suburban mall frequented by families & youths
Located within the suburban area, with a population of 179,100 residents, Ang Mo Kio Hub is the nearest suburban shopping
mall within that area offering Cinema entertainment and NTUC Fairprice Xtra Hypermarket.
Audience Profile: Families & Youths
largest suburban
shopping mall
One of Singapore’s
One-stop entertainment
mall
offering cineplex, NTUC Fairprice Xtra hypermarket, education
& healthcare centres; lifestyle shops & dining restaurants
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
Cathay Cineplex
Ang Mo Kio Hub | Media Rates
+ 20 secs duration is charged at 0.8 x 30 secs rate
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
45 secs duration is charged at 1.5 x 30 secs rate
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
1
184
750
2
210
750
3
210
750
4
220
750
5
240
750
6
240
750
7
240
750
8
240
750
Total:
1784
60 secs duration is charged at 2x 30 secs rate
Cathay Cineplex
Causeway Point | About
All-in-one suburban mall for the young & old
Located within Singapore’s 4th largest residential town area, Causeway Point offers a wide variety of shopping choices and
entertainment amenities in suburban area for its residents living within the proximity.
Audience Profile: Families & Youths
largest suburban
shopping mall serving Singapore’s 4 largest
One
of
Singapore’s
th
residential town with 242,800 residents.
Over 250 stores
with anchor tenants
including Metro, Courts, Cold Storage, Kiddy Palace, Popular Bookstore
& Timezone Arcade.
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
Cathay Cineplex
Causeway Point | Media Rate
+ 20 secs duration is charged at 0.8 x 30 secs rate
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
45 secs duration is charged at 1.5 x 30 secs rate
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
1
244
200
2
180
200
3
180
200
4
188
200
5
168
200
6
188
200
7
159
200
Total:
1307
60 secs duration is charged at 2x 30 secs rate
Cathay Cineplex
Jurong East Mall (JEM) | About
A popular family and neighbourhood hangout
Located at the prime site of Jurong Gateway with direct access to Jurong East MRT Station and close proximity to Jurong
East Bus Interchange and Jurong Gateway office catchment area.
Audience Profile: PMEBs, Families & Youths
Brand new suburban
shopping mall, appeals to a
3rd
sizeable
suburban shopping mall
PMEB
crowd,
coming from Ministry
Development office tower.
of
mainly
National
6 Levels
& services
Largest
spanning over 85,000 sq ft.
of shopping, food, entertainment
with key anchor tenants including Cathay
Cineplex, Robinsons, Marks & Spencer, Fairprice Xtra,
Ministry of National Development.
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
Cathay Cineplex
Jurong East Mall (JEM) | Media Rates
+ 20 secs duration is charged at 0.8 x 30 secs rate
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
Platinum
Movie Suite 1
30
750
Platinum
Movie Suite 2
30
750
3
218
750
4
218
750
5
164
750
6
164
750
7
112
750
8
164
750
9
218
750
10
278
750
Total:
1596
45 secs duration is charged at 1.5 x 30 secs rate
60 secs duration is charged at 2x 30 secs rate
Cathay Cineplex
Downtown East | About
A popular hangout for the friends & family
Located at the East side of Singapore, Downtown East is a self-contained leisure and entertainment hub offering a variety of
F&B & retail outlets and entertainment choices (e.g. chalet resorts, country club, Gallop Stable, Cinema, Bowling alley and wild
wild wet water theme park)
Audience Profile: Families & Youths
A sizeable group of
makes up
PMEBs
21% of the total patrons at
Downtown East
21%
students,
of the patrons are
whose schools are in close
Downtown East.
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
proximity
of
Cathay Cineplex
Downtown East | Media Rate
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
1
136
200
2
108
200
3
164
200
4
226
200
5
172
200
6
164
200
Total:
970
*Source: Nielsen Media Index 2011
+ 20 secs duration is charged at 0.8 x 30 secs rate
45 secs duration is charged at 1.5 x 30 secs rate
60 secs duration is charged at 2x 30 secs rate
Cathay Cineplex
West Mall | About
A popular hangout for the family & neighbourhood
A bustling 5-storey mall featuring retail outlets & restaurants, West mall is the only suburban mall in Bukit Batok area, catering
to a population of 141,400* residents.
Audience Profile: Families & Youths
86% of the patrons come from affluent families
with household income of more than S$4,000
The only Cathay outlet showcasing Anime
contents and new animation features
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
Cathay Cineplex
West Mall | Media Rate
+ 20 secs duration is charged at 0.8 x 30 secs rate
^Source: Nielsen Media Index 2011
45 secs duration is charged at 1.5 x 30 secs rate
* Source: Singapore Statistics Department, 2008
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
1
178
200
2
192
200
3
174
200
4
152
200
5
136
200
6
174
200
Total:
1006
60 secs duration is charged at 2x 30 secs rate
FilmGarde Cineplex
Bugis+ | About
A popular hangout for young trend-setters
Bugis+, formerly known as Illuma, re-opened in July 2012 after a full revamped.
It is located within the CBD and the vibrant Bugis Shopping Area, enjoys synergy with Bugis Junction via a retail link bridge.
Audience Profile: Tertiary Students & Young Adults
Within close proximity from the East-West
MRT Line and an upcoming Downtown line
7-storeys
shopping mall with over 90 tenants offering
entertainment, F&B, fashion & lifestyle product and services, with key
tenants Uniqlo & Sephora.
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
FilmGarde Cineplex
Bugis+ | Media Rate
+ 20 secs duration is charged at 0.8 x 30 secs rate
* Source: Nielsen Media Index 2012
45 secs duration is charged at 1.5 x 30 secs rate
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
1
115
400
2
115
400
3
248
400
4
140
400
5
149
400
6
149
400
7
149
400
8
318
400
Total:
1383
60 secs duration is charged at 2x 30 secs rate
FilmGarde Cineplex
Kallang Leisure Park | About
Attracts the young & the old living in this neighbourhood.
Centrally located within the city’s upper class Tanjong Rhu & East Coast neighbourhoods.
A family-themed shopping mall offering one-stop entertainment & leisure facilities such as skate ice world, kallang bowl,
virtualand, k-box.
Audience Profile: Youths, Families & PMEBs
67% of patrons are PMEBs
Close proximity to numerous
sports facilities, for instance, Sports hub,
Singapore Cricket Association, Kallang Squash, Tennis and Netball
Centres.
*Source: Nielsen Media Index 2011
^Source: Cathay Ad-house
FilmGarde Cineplex
Kallang Leisure Park |Media Rate
+ 20 secs duration is charged at 0.8 x 30 secs rate
* Source: Nielsen Media Index 2011
45 secs duration is charged at 1.5 x 30 secs rate
Hall No.
Capacity
Weekly Media Rate
(30 secs+ ) ($)
1
158
200
2
122
200
3
140
200
4
122
200
5
158
200
6
122
200
Total:
822
60 secs duration is charged at 2x 30 secs rate
Media Loading
Cinema Advertising
Cinema On-Screen Advertising |
Media Loading
PREMIUM POSITION LOADINGS
Golden Spot
100%
Last Spot
50%
2nd Last Spot
35%
3rd Last Spot
25%
Any Last 5 Position
15%
Last Half
10%
OTHER LOADINGS
Movie Selection
20%
Blockbusters Period
50%
3D Format Advertisements
50%
Note: Loading rates are applied on the gross media rate.
Islandwide Onscreen Network
Ratecard
Islandwide Onscreen Network |
Package
2014 Islandwide Onscreen – Package
Cineplexes
No of Halls
CATHAY Cineplexes
Cineleisure Orchard
15
The Cathay
8
Causeway Point
7
Ang Mo Kio Hub
8
Downtown East
6
West Mall
6
JEM
10
FILMGARDE Cineplexes
Kallang Leisure Park
6
Bugis+
8
Total
74
*
►No selection of movies by advertisers
► Minimum 1 week booking required.
► Excludes production cost @ $2,200
Package Entitlements
Islandwide Awareness
Potential to reach up to
184,000 movie go-ers weekly
74 halls, 13,320 spots
Helping your brand to achieve a higher brand recall
4 weeks
exposure at…
Islandwide Onscreen Network |
Starter’s Package
2014 Islandwide Onscreen – Starter’s Package
Cineplexes
No of Halls
CATHAY Cineplexes
Cineleisure Orchard
15
The Cathay
8
Causeway Point
7
Ang Mo Kio Hub
8
Downtown East
6
West Mall
6
JEM
10
FILMGARDE Cineplexes
Kallang Leisure Park
6
Bugis+
8
Total
74
*
►No selection of movies by advertisers
► Minimum 1 week booking required.
► Excludes production cost @ $2,200
Package Entitlements
Islandwide Awareness
Potential to reach up to
184,000 movie go-ers weekly
74 halls, 6,660 spots
Helping your brand to achieve a higher brand recall
2 weeks
exposure at…
Islandwide Onscreen Network
(Movie Pack)
Ratecard
Islandwide Onscreen Network |
Movie Package
2014 Islandwide Onscreen Network Movie Package – MegaBlockbuster
MEGA
BB
Package Entitlements
Cineplexes
Islandwide Awareness
CATHAY Cineplexes
Potential to reach up to
184,000 movie go-ers weekly
Cineleisure Orchard
The Cathay
Causeway Point
Ang Mo Kio Hub
Downtown East
Ads will be screened in all
halls with selected movie
title
Min. 1,800 spots guaranteed
Helping your brand to achieve a higher brand recall
West Mall
Commercial Details
JEM
Location:
Minimum Booking:
Duration of ad:
Islandwide
2 weeks
30 sec
2014 Media Rate:
$ 25,000 / movie title
Production Cost:
$ 2,200
FILMGARDE Cineplexes
Kallang Leisure Park
Bugis+
Ads will be screened in all
halls with selected movie
title
Islandwide Onscreen Network |
Movie Package
2014 Islandwide Onscreen Network Movie Package – Blockbuster
BB
Package Entitlements
Cineplexes
CATHAY Cineplexes
Islandwide Awareness
Cineleisure Orchard
Potential to reach up to
184,000 movie go-ers weekly
The Cathay
Causeway Point
Ang Mo Kio Hub
Downtown East
Ads will be screened in all
halls with selected movie
title
West Mall
FILMGARDE Cineplexes
Bugis+
Helping your brand to achieve a higher brand recall
Commercial Details
JEM
Kallang Leisure Park
Min. 1,440 spots guaranteed
Ads will be screened in all
halls with selected movie
title
Location:
Minimum Booking:
Duration of ad:
Islandwide
2 weeks
30 sec
2014 Media Rate:
$ 18,000 / movie title
Production Cost:
$ 2,200
Islandwide Onscreen Network |
Movie Package
Basic
2014 Islandwide Onscreen Network Movie Package – Basic
Package Entitlements
Cineplexes
Islandwide Awareness
CATHAY Cineplexes
Potential to reach up to
184,000 movie go-ers weekly
Cineleisure Orchard
The Cathay
Causeway Point
Ang Mo Kio Hub
Downtown East
Ads will be screened in all
halls with selected movie
title
Min. 900 spots guaranteed
Helping your brand to achieve a higher brand recall
West Mall
Commercial Details
JEM
Location:
Minimum Booking:
Duration of ad:
Islandwide
2 weeks
30 sec
2014 Media Rate:
$ 12,000 / movie title
Production Cost:
$ 2,200
FILMGARDE Cineplexes
Kallang Leisure Park
Bugis+
Ads will be screened in all
halls with selected movie
title
JCDecaux Singapore | Cathay Cineleisure Orchard
Off-Screen Advertising 2014
JCDecaux | Outdoor Platforms in Singapore
Coverage Across The Island
 Targeted coverage in Orchard / CBD area
 Advertising opportunities in Changi Airport,
Mallscape, Cinema, Large Formats & Sentosa
Cineleisure Orchard
Off-Screen Cinema Advertising
Cineleisure Orchard | Site Locality
ADDRESS: 8 Grange Road, Singapore 239695
SCAPE PARK
Cineleisure Orchard | About
Attracts 1 Million Visitors Per Month
Located along the bustling Orchard Road and within minutes walk to Somerset MRT, a vibrant 9-storey cineplex houses 15
cinema halls, offering a unique mix of entertainment, lifestyle, retail and dining options.
Key Facts: Cineleisure Orchard
Voted
Favourite
Cinema in Singapore**
Most visited cinema amongst patrons aged
15years old and above in the past week*
Attracts an average footfall of 15,900 patrons
(weekday) and 30,700 patrons (weekend)+.
**Source: Adpost’s Survey
*Source: Nielsen Media Index 2011 ^Source: Cathay Ad-house +Source:Cathay Traffic Count Survey, InResearch 2009
Cineleisure Orchard | Shopper Profiling
Cineleisure Orchard attracts majority of students (54%) and young working adult (30%)
Audience Profile: Youth and Young Working Adult
54
Base: Cathay Cineleisure Orchard Visitors
|
% are Students
Source: Cathay Visitors Survey, InResearch 2009
80
% of the patrons are aged 29 and below
Cineleisure Orchard | Shopper Profiling
Median Personal Income of Working Adult is $1501 - $2000
Audience Profile: Youth and Young Working Adult
Base: Cathay Cineleisure Orchard Visitors
|
Source: Cathay Visitors Survey, InResearch 2009
External Platforms
Advertising Opportunities | Cineleisure Orchard
Cineleisure Orchard | External Platforms
Pillar Wraps
Media Benefit
Engage audiences visually and interactively with fun
messages at this bustling, youth enclave walkway!
Average traffic count:
14,000 (weekdays) & 27,000 (weekends)
Technical Details
No of Unit(s): 5 Pillars
Format: Canvas Wraps + Posters
[Based on open area outside 7-Eleven]
^
Notes:
• Media rate quoted is valid from January to April and September to October only.
• Media rate of $24,000 is applicable from May to August and November to December (Peak Period).
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost
4 Weeks
$ 18,000^ per 4 weeks
$ 5,300
Cineleisure Orchard | External Platforms
External Façade
Media Benefit
Technical Details
Commercial Details
Engage audiences visually and interactively with
fun messages at this bustling, youth enclave walkway!
No of Unit(s): 1
Average traffic count:
14,000 (weekdays) & 27,000 (weekends)
Dimensions: Normal - 54.5m (W) x 2.9m (Ht)
Minimum Booking
2014 Media Rate
Production Cost
Normal + L-Shaped – 54.5m (W) x 2.9m + 12.8m (W) + 2.9m
(Additional $21,500 for L-shaped)
[Based on open area outside 7-Eleven]
Format: Stickers
4 Weeks
$ 40,000^ per 4 weeks
$ 20,000
Cineleisure Orchard | External Platforms
Entrance Doors
Sliding Door
Manual Door
Manual Door
Media Benefit
Technical Details
High pedestrian footfall area warrants maximum visibility
and longer dwell time.
No of Unit(s): 2 Pairs Sliding Doors; 2 Pairs Manual Doors
Average traffic count:
14,000 (weekdays) & 27,000 (weekends)
Dimensions: Sliding Door – 2.4m (W) x 1.5m (Ht)
[Based on open area outside 7-Eleven]
Format: Stickers
Manual Door – 1.6m (W) x 1.1m (Ht)
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost
4 Weeks
$ 18,000* per 4 weeks
$ 950 (sliding doors)
$ 550 (manual doors)
* single sided – 2 pairs
Cineleisure Orchard | External Platforms
Glass Panels
Manual Door
Media Benefit
High pedestrian footfall area warrants maximum visibility
and longer dwell time.
Average traffic count:
14,000 (weekdays) & 27,000 (weekends)
[Based on open area outside 7-Eleven]
Technical Details
No of Unit(s): 1 Main Entrance Glass Panel (Long);
1 Main Entrance Glass Panel (Short)
Format: Stickers
Dimensions: Glass panel (Long) – 7.95m (W) x 1.11m (Ht)
Glass Panel (Short) – 4.75m (W) x 1.11m (Ht)
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 12,000* per 4 weeks
$ 2,000 (Glass Panels - Long)
$ 1,100 (Glass Panels - Short)
Internal Platforms
Advertising Opportunities | Cineleisure Orchard
Cineleisure Orchard | Internal Platforms
Scrolling Panel Network
Manual Door
Carpark Lift Lobby B2 to B4
Media Benefit
Motion captures attention. Draw your audiences’ attention
with scrolling panels
Average traffic count:
760 (weekdays) & 2,300 (weekends)
[Based on carpark exits only]
Technical Details
No of Unit(s): Level 1: 4 units of 6-sheet panel
Carpark Lift Lobby B2 to B4: 6 units of 6-sheet panel
Level 1 Next to Burger King
Commercial Details
Minimum Booking
2014 Media Rate
Format: Posters
Dimensions: Material Size (MS) – 1.185m (W) x 1.75m (Ht)
Display Size (DS) – 1.160m (W) x 1.7m (Ht)
Production Cost:
4 Weeks
$ 10,000 per network
per 4 weeks
$ 500
Cineleisure Orchard | Internal Platforms
Level 5 Light Box Posters
Media Benefit
Domination of lightboxes is able to attract the
attention of the cinema-goers, with long dwelltime for those who’re sitting at the table there!
Technical Details
No of Unit(s): 4
Commercial Details
Minimum Booking
2014 Media Rate
Format: Posters
Dimensions: Material Size (MS) – 1.168m (W) x 1.79m (Ht)
Display Size (DS) – 1.120m (W) x 1.715m (Ht)
Production Cost:
4 Weeks
$ 8,000 per network
per 4 weeks
$ 200
Cineleisure Orchard | Internal Platforms
Giant Ceiling Banner
Media Benefit
Capture eyeballs with the highly visible giant ceiling
banner, with the option of having double-sided
printing.
Technical Details
No of Unit(s): 1
Format: Banner
Dimensions: 6.1m (W) x 5.49m (Ht)
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
$ 2,500 (Single-Sided Printing)
$ 4,500 (Double-Sided Printing)
13 Weeks
$ 7,200* per 4 weeks
Notes:
• Minimum booking of 13 weeks
• 25% loading applies if booking is less than 13 weeks
*Media Rate will be $9,000 for double-sided printing
Cineleisure Orchard | Internal Platforms
Pillar (B1 – L1)
Pillar Sticker
Media Benefit
Create towering presence in this vast space
visible to visitors at the different levels
Technical Details
No of Unit(s): 1
Format: Wall Sticker
Dimensions: 1.09m (W) x 5.41m (Ht)
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 3,000 per 4 weeks
$ 850
Cineleisure Orchard | Internal Platforms
L2 Pillar
Pillar Sticker
Media Benefit
Towering and head on format welcoming
audiences arriving from the cinema!
Technical Details
No of Unit(s): 1
Format: Sticker Pillar
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 3,000 per 4 weeks
$ 420
Cineleisure Orchard | Internal Platforms
L1 Pillar (In Front Of 7-11)
Technical details
Media Benefit
Head-on format with full visibility on
the ground floor
Technical Details
No of Unit(s): 1 Pillar (4 Faces)
Format: Sticker Pillar
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 6,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
L1 Pillar (In Front Of Famous Amos)
Media Benefit
Located near point of entry with high
traffic flow
Technical Details
No of Unit(s): 1 Pillar (4 Faces)
Format: Pillar Wrap
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 4,500 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
L1, L5, L6 Passenger External Lift Door
Media Benefit
Highly visible at the busiest ground
level lift lobby.
Technical Details
No of Unit(s): Set of 4 each level
Format: Sticker Wrap
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 8,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
L4 & L8 Passenger External Lift Door
Media Benefit
Highly visible at the key traffic
passenger lift lobby area.
Technical Details
No of Unit(s): Set of 4 each level
Format: Sticker Wrap
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 6,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
L1 Wall Next To 7-11
Media Benefit
High visibility, this site is ideal to display
your brand’s message and create
awareness
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 18,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
L1 Wall Next To Lift Lobby
Media Benefit
High visibility, this site is ideal to display
your brand’s message and create
awareness
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 18,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
L1 Floor Sticker at Main Entrance Sliding Door
Media Benefit
Be among the first to be seen and
effectively reach out to all patrons and
cinema goers!
Technical Details
No of Unit(s): 1
Format: Floor Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 7,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
L1 Lift Lobby Wall
Media Benefit
The only lift lobby at one of the busiest
level, definitely a prime spot to target
the massive peak period crowd.
Technical Details
No of Unit(s): 1
Format: Floor Sticker
Dimensions: 2.66m (W) x 2.43m (Ht)
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 6,000 per 4 weeks
$ 750
Cineleisure Orchard | Internal Platforms
L2 Wall
Media Benefit
A busy crossroad along the shopping
area, directly facing the only escalator
Technical Details
No of Unit(s): 1
Format: Floor Sticker
Dimensions: 4m (W) x 4.07m (Ht)
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 5,000 per 4 weeks
$ 960
Cineleisure Orchard | Internal Platforms
Wall Tile Panels (L2 & L3)
Media Benefit
A huge dominating presence visible to
all visitors in Cathay Cineleisure.
Technical Details
No of Unit(s): 3 Banners per level (2 levels in total)
Format: Banner
Dimensions: TBA (depending on level)
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 12,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
Escalator Panels (L1 & L2)
Media Benefit
Highly noticeable, this site is ideal to
display your brand’s strength and
dominance.
Technical Details
No of Unit(s): 6 Panels
Format: Sticker on Escalator Glass Panels
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 6,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
Escalator Panels (L4 to L5)
Media Benefit
Highly noticeable, this site is ideal to
display your brand’s strength and
dominance.
Technical Details
No of Unit(s): 6 Panels
Format: Sticker on Escalator Glass Panels
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 5,000 per 4 weeks
$ TBA
Cineleisure Orchard | Internal Platforms
Toilet Mirrors (B1, L2 - L4)
Media Benefit
The dominating and repetitive format ensures
a striking and un-missable branding campaign
Technical Details
No of Unit(s): TBA
Format: Sticker
Commercial Details
Minimum Booking
2014 Media Rate
$ 3,000 per 4 weeks
$ 1,800 per 4 weeks
$ 2,400 per 4 weeks
$ 9,000 per 4 weeks
4 Weeks
for Basement 1 / per toilet
for Lv2 or 3 / per toilet
for Lv4 / per toilet
for all levels / per toilet
Dimensions: TBA
Production Cost:
Notes:
• Visual and % of coverage are subjected to management approval
$ TBA
Cineleisure Orchard | Internal Platforms
Toilet Doors (B1, L2 - L4)
Media Benefit
The dominating and repetitive format
ensures a striking and un-missable branding
campaign
Technical Details
No of Unit(s): TBA
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
$ 3,200 per 4 weeks
$ 1,200 per 4 weeks
$ 3,200 per 4 weeks
$ 8,800 per 4 weeks
Production Cost:
Notes:
• Visual and % of coverage are subjected to management approval
4 Weeks
for Basement 1 / per toilet
for Lv2 or 3 / per toilet
for Lv4 / per toilet
for all levels / per toilet
$ TBA
Cineleisure Orchard | Internal Platforms
Lift Interior (3-Sides)
Media Benefit
Highly captive, in this highly utilised
elevators!
Technical Details
No of Unit(s): 3 faces per Lift (4 Lifts in total)
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
4 Weeks
2014 Media Rate
$ 8,000 per 4 weeks for 4 lifts
Production Cost:
$ TBA
Cineleisure Orchard | Internal Platforms
Interior Lift Door (Mirrors)
Media Benefit
Highly captive, in this highly utilised
elevators!
Technical Details
No of Unit(s): 1 faces per Lift (4 Lifts in total)
Format: Sticker
Dimensions: 2.4m (Ht) x 1m (W)
Commercial Details
Minimum Booking
4 Weeks
2014 Media Rate
$ 6,000
(per 4 weeks for 4 lifts)
Production Cost:
$ 3,600
(4 lifts full length coverage of the lift door)
External Platforms
Advertising Opportunities | The Cathay
The Cathay | External Platforms
Wall Next to Box Office
Media Benefit
Highly noticeable, this site is ideal to display
your brand’s message and create awareness
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 10,000
$ TBA
The Cathay | External Platforms
Main Entrance Static Glass Panel
Media Benefit
High pedestrian footfall area warrants
maximum visibility and longer dwell time
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 12,000 per 4 weeks
$ TBA
The Cathay | External Platforms
Main Entrance Sliding Doors
Media Benefit
High pedestrian footfall area warrants
maximum visibility and longer dwell time
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 12,000 per 4 weeks
$ TBA
The Cathay | External Platforms
Glass Panel Above Main Entrance
Media Benefit
Capture eyeballs with this highly
visible giant format at main entry point
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 20,000 per 4 weeks
$ TBA
The Cathay | External Platforms
Side Entrance Sliding Door
Media Benefit
High pedestrian footfall area
warrants maximum visibility and longer
dwell time
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 12,000 per 4 weeks (double sided)
$ 8,000 per 4 weeks (single-sided)
$ TBA
The Cathay | External Platforms
6-8 Pillars at External Atrium
Media Benefit
Be the first to be seen and effectively reach out
to all patrons and cinema goers!
Technical Details
No of Unit(s): TBA
Format: Pillars
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 20,000 per 4 weeks
$ TBA
Internal Platforms
Advertising Opportunities | The Cathay
The Cathay | External Platforms
Panel above Lift Lobby
Media Benefit
Towering and head on format at the busy
ground floor lift lobby
Technical Details
No of Unit(s): 1
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 10,000 per 4 weeks
$ TBA
The Cathay | External Platforms
Floor Space at Lift Lobby
Media Benefit
Be among the first to be seen and effectively
reach out to all patrons and cinema goers!
Technical Details
No of Unit(s): 1
Format: Floor Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 8,000 per 4 weeks
$ TBA
The Cathay | External Platforms
Lift Interior Top Panel
Media Benefit
Highly captive environment, in the highly
utilized elevators!
Technical Details
No of Unit(s): 1 panel per lift (Total: 3 lifts)
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
2014 Media Rate
Production Cost:
4 Weeks
$ 3,600 per 4 weeks
$ TBA (set of 3)
The Cathay | External Platforms
Hanging Mobiles
Media Benefit
The overhead repetitive format
ensures a memorable branding
campaign
Technical Details
No of Unit(s): TBA
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking 4 Weeks
2014 Media Rate: $ 2,400 per 4 weeks (Lv 1 or Lv 2 per toilet)
$ 1,200 per 4 weeks (B1, Lv 3, or Lv 4 per toilet)
$ 8,000 per 4 weeks (All levels per toilet)
Production Cost: $ TBA
The Cathay | External Platforms
Toilet Entrance Sticker
Media Benefit
A captive environment just outside the
restrooms with high footfall!
Technical Details
No of Unit(s): TBA
Format: Wall Sticker
Dimensions: TBA
Commercial Details
Minimum Booking
4 Weeks
2014 Media Rate:
$ 2,000 per 4 weeks (Lv 1 or Lv 2 per toilet)
$ 1,000 per 4 weeks (B1, Lv 3, or Lv 4 per toilet)
$ 6,000 per 4 weeks (All levels per toilet)
Production Cost:
$ TBA
The Cathay | External Platforms
Toilet Mirrors
Media Benefit
The dominating and repetitive format
ensures a striking and un-missable
branding campaign
Technical Details
No of Unit(s): TBA
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking 4 Weeks
2014 Media Rate: $ 1,500 per 4 weeks (Lv 1 or Lv 2 per toilet)
$ 1,200 per 4 weeks (B1, Lv 3, or Lv 4 per toilet)
$ 5,600 per 4 weeks (All levels per toilet)
Production Cost: $ TBA
The Cathay | External Platforms
Toilet Cubicle Doors
Media Benefit
The dominating and repetitive format
ensures a striking and un-missable
branding campaign
Notes:
• Visual and % of coverage are subjected to management approval
Technical Details
No of Unit(s): TBA
Format: Sticker
Dimensions: TBA
Commercial Details
Minimum Booking 4 Weeks
2014 Media Rate: $ 1,800 per 4 weeks (Lv 1 or Lv 2 per toilet)
$ 1,500 per 4 weeks (B1, Lv 3, or Lv 4 per toilet)
$ 7,000 per 4 weeks (All levels per toilet)
Production Cost: $ TBA
Ambient Platforms
Advertising Opportunities | All Cathay Cineplexes
Cineleisure Orchard | Ambient Platforms
Standees
Media Benefit
Technical Details
No of Unit(s): TBA
-TBA-
Format: Sticker
Dimensions: 1.8m (Ht) x 1.2m (W) x 0.5m
Notes:
• Visual and % of coverage are subjected to management approval
Commercial Details
Minimum Booking 4 Weeks
2014 Media Rate: $ 2,000 per weeks
Production Cost: $ TBA
All Cathay Cineplexes | Ambient Platforms
Interactive Product Display
Media Benefit
Technical Details
No of Unit(s): TBA
-TBA-
Format: Interactive Product Display
Dimensions: 4m (Ht) x 1.5m (W)
Commercial Details
Minimum Booking 4 Weeks
2014 Media Rate: $ 25,000 per 4 weeks
Production Cost: $ TBA
Notes:
• Visual and % of coverage are subjected to management approval
All Cathay Cineplexes | Ambient Platforms
Media Benefit
-TBANotes:
• Visual and % of coverage are subjected to management approval
Commercial Details
Popcorn Bags
2014 Media Rate: $ 2,500 per weeks for 5,000 (per location)
Ticket Sleeves
2014 Media Rate: $ 2,500 per weeks for 50,000 (per location)
Brochures Distribution / Sampling
2014 Media Rate: $ 2,000 per weeks
(per location)
Event Spaces
Advertising Opportunities | Cineleisure Orchard
Cineleisure Orchard | Event Spaces
Area A – Opposite 7-Eleven
Technical Details
Size:
Peak Period
Non-Peak
Period
Weekday ( any 3
consecutive days Mon to Thurs)
$ 4,800
$4,200
Weekend ( any 3
consecutive days - Fri
to Sun)
$ 11,400
$9,700
Weekday + Weekend
( any 3 consecutive
days - consisting
both)
$ 10,400
$9,000
Peak Periods
Other Charges
26 feet by 12 feet
Electricity:
• 30AMP 3-phase supply with CEE-Form socket
• OG box located opposite Lacoste L!VE
• Use of electricity must be through a RCCB protected
DB Box (provided by Organiser renting the event
space)
• $100 electrical charge per day
(subject to 7% prevailing GST)
• $1,000 nett refundable security
deposit
Note:
1) A site visit is recommended to get the exact measurements of event space.
2) Floor plan must be approved by the Building Management.
3) Merchandise that conflicts with Tenants’ products and/or price points will be rejected and/or must be immediately removed.
•
•
•
•
1 January to 17 February
15 to 24 March
31 May to 30 June
1 November to 29 December
Cineleisure Orchard | Event Spaces
Area A – Opposite 7-Eleven
Site Locality
Area A (opposite 7–Eleven)
Size: 26 feet x 12 feet
* Not drawn to scale
Cineleisure Orchard | Event Spaces
Area B – Opposite Lacoste L!ve
Technical Details
Size:
•50 feet by 20 feet
•Maximum size of tentage allowed is 30 feet by 20 feet
Electricity:
• 30AMP 3-phase supply with CEE-Form socket
• OG box located opposite Lacoste L!VE
• Use of electricity must be through a RCCB protected DB Box
(provided by Organiser renting the event space)
Peak Period
Non-Peak
Period
Weekday ( any 3
consecutive days Mon to Thurs)
$ 4,800
$4,200
Weekend ( any 3
consecutive days - Fri
to Sun)
$ 11,400
$9,700
Weekday + Weekend
( any 3 consecutive
days - consisting
both)
$ 10,400
$9,000
Peak Periods
Other Charges
• $100 electrical charge per day
(subject to 7% prevailing GST)
• $1,000 nett refundable security
deposit
Note:
1) A site visit is recommended to get the exact measurements of event space.
2) Floor plan must be approved by the Building Management.
3) Merchandise that conflicts with Tenants’ products and/or price points will be rejected and/or must be immediately removed.
•
•
•
•
1 January to 17 February
15 to 24 March
31 May to 30 June
1 November to 29 December
Cineleisure Orchard | Event Spaces
Area B – Opposite Lacoste L!ve
Site Locality
Area B (opposite Lacoste L!VE)
Size: 50 feet x 20 feet
(maximum tentage size of 30 feet x 20 feet only)
* Not drawn to scale
Event Spaces
Advertising Opportunities | The Cathay
The Cathay | Event Spaces
Overview
INTERNAL ATRIUM - A
INTERNAL ATRIUM - B
EXTERNAL ATRIUM
The Cathay | Event Spaces
Internal Atrium - A
Technical Details
Size:
•250 sq feet
Electricity:
• 2x Single-phase power-point
Peak Period
Non-Peak
Period
Weekday ( any 3
consecutive days Mon to Thurs)
$ 2,100
$1,800
Weekend ( any 3
consecutive days - Fri
to Sun)
$ 8,300
$7,200
Weekday + Weekend
( any 3 consecutive
days - consisting
both)
$ 5,600
$4,900
Peak Periods
Other Charges
• $100 electrical charge per day
(subject to 7% prevailing GST)
• $1,000 nett refundable security
deposit
Note:
1) A site visit is recommended to get the exact measurements of event space.
2) Floor plan must be approved by the Building Management.
3) Merchandise that conflicts with Tenants’ products and/or price points will be rejected and/or must be immediately removed.
•
•
•
•
1 January to 17 February
15 to 24 March
31 May to 30 June
1 November to 29 December
The Cathay | Event Spaces
Internal Atrium - B
Technical Details
Peak Period
Non-Peak
Period
Weekday ( any 3
consecutive days Mon to Thurs)
$ 2,100
$1,800
Weekend ( any 3
consecutive days - Fri
to Sun)
$ 8,300
$7,200
Weekday + Weekend
( any 3 consecutive
days - consisting
both)
$ 5,600
$4,900
Peak Periods
Other Charges
Size:
•144 sq feet
• $100 electrical charge per day
(subject to 7% prevailing GST)
Electricity:
• 1x Single-phase power-point (located at the nearest pillar)
• $1,000 nett refundable security
deposit
•
•
•
•
1 January to 17 February
15 to 24 March
31 May to 30 June
1 November to 29 December
Note:
1) A site visit is recommended to get the exact measurements of event space.
2) Floor plan must be approved by the Building Management.
3) Merchandise that conflicts with Tenants’ products and/or price points will be rejected and/or must be immediately removed.
The Cathay | Event Spaces
External Atrium
Technical Details
Peak
Period
Non-Peak
Period
Weekday ( any 3
consecutive days Mon to Thurs)
$ 3,900
$3,600
Weekend ( any 3
consecutive days - Fri
to Sun)
$ 9,400
$8,400
Weekday + Weekend
( any 3 consecutive
days - consisting
both)
$ 8,500
$7,800
Peak Periods
Other Charges
Size:
•1,000 sq feet
• $100 electrical charge per day
(subject to 7% prevailing GST)
Electricity:
• 4x Single-phase power-point
• 20 amp single-phase isolator (above DBS ATM)
• $1,000 nett refundable security
deposit
•
•
•
•
1 January to 17 February
15 to 24 March
31 May to 30 June
1 November to 29 December
Note:
1) A site visit is recommended to get the exact measurements of event space.
2) Floor plan must be approved by the Building Management.
3) Merchandise that conflicts with Tenants’ products and/or price points will be rejected and/or must be immediately removed.
Cinema Off-screen Advertising | Terms & Condition
•
All platforms are subject to availability at time of booking.
•
Minimum booking of 4 weeks for all platforms, unless otherwise stated.
•
20% loading applies to all sites booked during blockbusters period except Pillar Wraps
•
•
•
•
•
All visuals & executions are subject to approvals by the relevant authorities. Only materials approved by Fire Safety Bureau (FSB)
is allowed.
Production of all campaigns must be undertaken by JCDecaux.
Material sizes stated are in approximation only. The appointed production house is responsible for taking
final measurements.
Cost arising due to vandalism during the campaign period will not be born by JCDecaux.
Advertiser is to be responsible for all rectification costs and to replace the vandalised section(s)
immediately.
JCDecaux reserves the right to amend media rates and any terms and conditions by giving reasonable notice.
104
Please contact us directly for more information
Oh Say Tuck
Account Director – Team Head
[email protected]
Jerrine See Toh
Account Manager
[email protected]
Rebecca Leow
Account Manager
[email protected]